Diseñador UX

📍 Job Overview

Job Title: Diseñador UX (UX Designer)

Company: Grupo Coppel

Location: GUADALAJARA, JALISCO, Mexico

Job Type: Tiempo completo (Full-time)

Category: Design / User Experience

Date Posted: April 28, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on creating and iterating on digital products, ensuring a seamless and engaging user experience from conceptualization through to final interface design.

• The UX Designer will be instrumental in translating client requirements and project goals into intuitive and aesthetically pleasing digital solutions that drive user adoption and satisfaction.

• A key aspect of this position involves conducting user research, usability testing, and developing prototypes to validate design decisions and optimize user flows.

• The role demands a strong understanding of front-end development principles and accessibility standards (WCAG) to ensure designs are technically feasible and inclusive.

📝 Enhancement Note: While the title is "Diseñador UX," the responsibilities and requirements clearly indicate a hybrid UX/UI role, emphasizing both user research/strategy and visual design/interface creation. The mention of "diseño de la estética del producto" and "diseñar y proponer mejoras de interfaz" confirms this dual focus.

📈 Primary Responsibilities

• Conceptualize, design, and deliver intuitive digital products, ensuring alignment with client requirements and project objectives.

• Develop storyboards and wireframes to effectively communicate project plans and design concepts to stakeholders.

• Define and implement the visual aesthetics of digital products, including color palettes, typography, and overall interface design, allowing for iterative adjustments.

• Conduct comprehensive user research, including surveys and feedback analysis, to gather insights into user needs and satisfaction levels.

• Execute usability testing on completed applications, websites, and software to identify areas for improvement in user experience and design effectiveness.

• Create and iterate on prototypes at various fidelity levels to facilitate usability testing and gather early feedback.

• Design and propose enhancements for product/service interfaces, including banners, buttons, icons, graphics, and other visual elements to improve user engagement.

• Collaborate with cross-functional teams, including developers and product managers, to ensure successful implementation of UX/UI designs.

• Ensure all designs adhere to WCAG accessibility guidelines and best practices for inclusive design.

• Stay updated with the latest UX/UI design trends, tools, and methodologies to continuously improve design quality and user satisfaction.

📝 Enhancement Note: The provided responsibilities are typical for a mid-level UX/UI designer. The emphasis on conceptualization, user research, prototyping, and interface design suggests a hands-on role with a direct impact on product development.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, Computer Science, or a related field is preferred.

Experience:

• Minimum of 3 years of experience as a UX Designer in software development companies.

• Minimum of 2 years of experience specifically as a UX/UI Designer.

Required Skills:

• Proficient in User Experience (UX) design principles and methodologies.

• Strong User Interface (UI) design skills, with a keen eye for aesthetics and usability.

• Expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Fluency with prototyping and wireframing tools such as Adobe XD, Sketch, or Axure.

• Experience in user research, including survey design and qualitative/quantitative data analysis.

• Demonstrated ability in conducting user testing and interpreting results to inform design decisions.

• Solid understanding of front-end development concepts (HTML, CSS, JavaScript) to ensure design feasibility.

Preferred Skills:

• Experience with Content Management Systems (CMS) like Episerver, Kentico, or Adobe Experience Manager.

• Familiarity with SEO best practices and how design impacts search engine visibility.

• Experience working in an Agile/Scrum development environment.

• Understanding of design systems and component libraries.

• Familiarity with analytics platforms for tracking user behavior and design performance.

📝 Enhancement Note: The requirements clearly outline a blend of UX strategy and UI execution. The explicit mention of a portfolio and specific tools like Adobe Creative Suite and prototyping software indicates the need for candidates who can demonstrate practical design skills and a proven track record. The 2-3 year experience range suggests a mid-level role suitable for individuals looking to grow their expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is required to demonstrate proficiency in UX/UI design.

• Showcase a minimum of 3-5 diverse projects, highlighting your role, process, and impact.

• For each project, clearly articulate the problem statement, your design process (research, ideation, prototyping, testing), and the final solution.

• Quantify the impact of your designs whenever possible, using metrics such as increased conversion rates, reduced bounce rates, improved task completion times, or enhanced user satisfaction scores.

Process Documentation:

• Demonstrate experience in documenting design processes, including user research findings, usability test reports, and design rationales.

• Provide examples of how you have translated user feedback and data into actionable design improvements.

• Showcase an understanding of how to work within established design systems and contribute to their evolution.

• Illustrate your ability to collaborate with developers and product managers, including how you hand off design assets and communicate design intent.

📝 Enhancement Note: For a UX/UI role, a strong portfolio is paramount. The emphasis on quantifying impact and detailing the design process suggests that Grupo Coppel values data-driven design decisions and a structured approach to problem-solving. Candidates should be prepared to walk through their projects and explain their rationale behind design choices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX Designer with 2-5 years of experience in Guadalajara, Mexico, the estimated annual salary range is MXN $350,000 - $550,000. This range accounts for the required experience, specific tool proficiencies, and the cost of living in Guadalajara.

Benefits:

• Sueldo base (Base salary)

• Fondo de ahorro (Savings fund)

• Descuentos en compras de muebles y ropa (Discounts on furniture and clothing purchases)

• Aguinaldo (Christmas bonus)

• Vacaciones (Vacation time)

• Prima vacacional (Vacation premium)

• Reparto de utilidades (Profit sharing)

• Día libre de cumpleaños (Birthday day off)

• Becas para estudio (Study scholarships)

• Útiles escolares (School supplies)

• Club de protección familiar (Family protection club)

• Ambiente de trabajo agradable (Pleasant work environment)

• Other benefits and provisions (Entre otros beneficios y prestaciones)

Working Hours: 40 hours per week, typically Monday to Friday. The role is on-site, suggesting standard business hours.

📝 Enhancement Note: Salary estimation is based on aggregated data for UX/UI Designer roles in major Mexican cities, considering experience level and the employer's industry (retail/financial). The provided benefits are extensive and typical for a large, established Mexican corporation like Grupo Coppel.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail and Financial Services (Tiendas Coppel, Afore Coppel, BanCoppel). This diverse industry exposure means the UX Designer will likely work on projects impacting a broad customer base, from e-commerce to financial platforms.

Company Size: Over 113,000 collaborators, making it one of the top 10 employers in Mexico. This large scale indicates established processes, significant resources, and potential for diverse projects but also a structured corporate environment.

Founded: 1941 (80+ years of history). This long tenure suggests stability, deep market understanding, and a strong corporate legacy.

Team Structure:

• The UX Designer will likely be part of a Product or Digital Design team, potentially within a larger IT or Digital Transformation department.

• Reporting structure is expected to be to a Design Lead or Product Manager, with collaboration across development, marketing, and business units.

Methodology:

• Data-driven decision-making is implied through the emphasis on user research, testing, and analytics.

• Agile methodologies are likely employed, given the fast-paced nature of digital product development in retail.

• A focus on iterative design and continuous improvement will be key to adapting to market demands and user feedback.

Company Website: https://www.coppel.com/

📝 Enhancement Note: Grupo Coppel's extensive history and large employee base suggest a stable, established company with a significant market presence. The company's stated commitment to inclusion and diversity is a positive cultural indicator for potential employees.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer. It requires independent execution of design tasks, contribution to design strategy, and the ability to mentor junior designers or interns. The scope includes end-to-end design ownership for specific features or products.

Reporting Structure: Typically reports to a Design Manager, Lead UX Designer, or Product Manager. Collaboration will be extensive with UI Developers, Front-end Developers, Product Owners, and Market Research teams.

Operations Impact: The UX Designer's work directly impacts customer acquisition, engagement, retention, and overall brand perception. By improving user experience, this role contributes to increased sales, higher customer satisfaction, and greater efficiency in digital channels, ultimately driving revenue and operational success for Grupo Coppel's diverse business units.

Growth Opportunities:

• Specialization: Opportunity to specialize in areas like UX Research, Interaction Design, Information Architecture, or UX Strategy.

• Leadership: Potential to advance into a Senior UX Designer, Lead UX Designer, or UX Manager role, overseeing design teams and strategic initiatives.

• Cross-functional Movement: Possibility to move into Product Management, leading product development from a strategic perspective.

• Skill Development: Continuous learning through internal training, workshops, and potential for certifications in advanced UX/UI tools and methodologies.

📝 Enhancement Note: For a company of Grupo Coppel's size and scope, growth opportunities are often tied to demonstrating impact and taking on more responsibility. The combination of UX and UI skills offers a strong foundation for career progression within the digital product development space.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment within Grupo Coppel's facilities in Guadalajara.

Office Location(s): CALZADA INDEPENDENCIA NORTE #3295, GUADALAJARA, JALISCO, 44240, Mexico. This location is within a major metropolitan area, offering accessibility via public transport and proximity to amenities.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with other designers, developers, and product managers.

• Access to standard office equipment, design software, and potentially other digital tools necessary for UX/UI work.

• Opportunities for team brainstorming sessions, design critiques, and cross-functional project meetings.

Work Schedule: Standard full-time working hours, likely Monday to Friday, within the typical business day (e.g., 9 AM to 6 PM), with potential for some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: An on-site role in a large corporate setting like Grupo Coppel typically implies a structured work environment with established office protocols and opportunities for in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing key projects, design process, and problem-solving approaches. This stage often includes technical questions related to UX/UI principles, tools, and methodologies. Be prepared to discuss your contributions and the outcomes of your projects.

• Case Study/Design Challenge: You may be asked to complete a design exercise or case study, either pre-interview or during a dedicated session, to evaluate your practical design skills and problem-solving abilities under timed conditions.

• Team/Manager Interview: Interviews with the hiring manager and potential team members to assess team fit, collaboration style, and deeper understanding of UX/UI concepts.

• Final Interview: Potentially an interview with a senior leader or executive to discuss overall strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best showcase your skills relevant to the job description (UX strategy, UI execution, research, prototyping). Aim for 3-5 strong case studies.

• Tell a Story: For each project, clearly articulate the problem, your process, your role, the challenges, the solutions, and the measurable outcomes. Use visuals effectively.

• Highlight Impact: Quantify results whenever possible (e.g., X% increase in conversion, Y% reduction in task time).

• Showcase Process: Detail your research, ideation, wireframing, prototyping, and testing phases. Explain the rationale behind your decisions.

• Be Ready to Discuss: Prepare to answer detailed questions about your design choices, trade-offs made, and lessons learned.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation.

• Focus on Process: Even if you cannot complete a full design, demonstrate your thought process and how you would approach the problem.

• Communicate Clearly: Practice articulating your design decisions and rationale concisely.

📝 Enhancement Note: For UX/UI roles, the portfolio is often the most critical component of the application. Candidates should prepare to deeply discuss their work and demonstrate a systematic approach to design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for visual design and asset creation).

• Prototyping & Wireframing: Adobe XD, Sketch, Axure (crucial for creating interactive prototypes and user flows).

• User Research Platforms: Tools for conducting surveys and interviews (e.g., SurveyMonkey, Google Forms, UserTesting.com).

• Collaboration Tools: Platforms like Jira, Confluence, Slack, Trello for project management and team communication.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior on websites/apps).

• Heatmapping & Session Recording: Tools like Hotjar or Crazy Egg (for visualizing user interaction).

CRM & Automation:

• While not directly a CRM role, understanding how user data from CRM systems informs UX is beneficial.

• Familiarity with Content Management Systems (CMS) like Episerver, Kentico, or Adobe Experience Manager is a plus.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Adobe XD, Sketch, and Axure highlights the specific software proficiencies expected. Knowledge of CMS platforms and front-end technologies like HTML/CSS/JavaScript is also a significant requirement.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and meeting user needs is paramount. Decisions should be driven by user research and feedback.

• Collaboration: Emphasis on working effectively within cross-functional teams (product, development, marketing) to achieve common goals.

• Innovation & Creativity: Encouragement to propose novel solutions and continuously improve existing products through creative design thinking.

• Data-Driven Approach: Utilizing data from user research, testing, and analytics to inform design decisions and measure impact.

• Quality & Craftsmanship: Commitment to delivering high-quality, well-executed designs that are both functional and aesthetically pleasing.

Collaboration Style:

• Expect a collaborative environment where open communication and constructive feedback are encouraged.

• Designers will likely work closely with Product Managers to define requirements and with Developers to ensure accurate implementation.

• Regular participation in team meetings, design reviews, and cross-functional project discussions is expected.

📝 Enhancement Note: Grupo Coppel's stated commitment to inclusion and diversity, combined with the nature of UX/UI work, suggests a culture that values both individual contribution and collective success through collaboration and user empathy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the inherent tension between delivering an ideal user experience and meeting business objectives, technical constraints, and project timelines.

• Large-Scale Digital Transformation: Contributing to the evolution of digital platforms within a large, established retail and financial services organization can present complex integration challenges.

• Cross-Functional Alignment: Ensuring consistent design vision and execution across multiple business units and stakeholders with potentially differing priorities.

• Keeping Pace with Technology: Continuously learning and adapting to new design tools, methodologies, and emerging technologies in the digital space.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like advanced prototyping, interaction design, or user research methodologies.

• Industry Trends: Staying abreast of the latest UX/UI trends through conferences, webinars, and industry publications.

• Cross-Disciplinary Knowledge: Gaining exposure to e-commerce, financial services, and broader digital product management within a large conglomerate.

• Mentorship: Potential for mentorship from senior designers or product leaders within Grupo Coppel.

📝 Enhancement Note: The role offers significant opportunities for growth within a large, stable organization. The challenges are typical of large-scale digital projects and provide ample scope for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced and how you approached it. What was the outcome?" (Focus on your problem-solving process, user-centricity, and impact).

• "How do you balance user needs with business requirements and technical constraints in your design process?" (Highlight your negotiation skills and ability to find optimal solutions).

Company & Culture Questions:

• "What interests you about working for Grupo Coppel and specifically in this UX Designer role?" (Research the company's mission, values, and recent digital initiatives).

• "How do you approach collaboration with developers and product managers?" (Emphasize your communication skills and understanding of team dynamics).

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction (Company/Project Context), Problem Statement, Your Role/Responsibilities, Design Process (Research, Ideation, Design, Testing), Solution (Key Screens/Prototypes), Outcomes/Impact, Lessons Learned.

• Visuals: Use high-quality mockups, wireframes, user flows, and prototype examples. Keep text concise on slides.

• Storytelling: Engage your audience by telling a compelling story about each project. Explain the "why" behind your decisions.

• Quantify: Whenever possible, present data and metrics to demonstrate the success of your designs.

• Be Prepared for Q&A: Anticipate questions about your design choices, trade-offs, and alternative approaches.

📝 Enhancement Note: Preparing specific examples from your portfolio that align with the responsibilities and requirements outlined in the job description will be crucial. Demonstrating a clear understanding of the design process and its impact on business goals is key.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the Oracle Cloud platform.

• Portfolio Preparation: Curate your most relevant UX/UI projects. Ensure each case study clearly outlines the problem, your process, your specific contributions, and quantifiable results. Tailor your portfolio to highlight skills mentioned in the job description (e.g., Adobe Suite, prototyping tools, user research).

• Resume Optimization: Update your resume to reflect your years of experience, specific UX/UI skills, proficiency in mentioned software, and achievements. Use keywords from the job description naturally.

• Interview Practice: Prepare to articulate your design process, present your portfolio effectively, and answer behavioral and technical questions. Practice explaining your design rationale and how your work drives business value.

• Company Research: Familiarize yourself with Grupo Coppel's business units (Tiendas Coppel, Afore Coppel, BanCoppel), its history, mission, and any recent digital initiatives or products. Understand their commitment to inclusion and diversity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.