Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Million

Location: Coral Gables, Florida, United States (Remote with Colombian requirement)

Job Type: Full-Time

Category: Marketing Operations / Digital Design

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-impact visual content for social media and digital platforms, leveraging generative AI tools to enhance brand presence for Hola Car Rentals and Million.

• Integrate AI tools into the creative workflow to optimize processes, generate innovative concepts, and elevate creative output with a modern, agile, and cutting-edge aesthetic.

• Maintain strict visual consistency and brand identity across all digital touchpoints, ensuring a cohesive and professional brand experience.

• Collaborate closely with marketing and content teams to conceptualize and execute visually compelling campaigns and storytelling through digital assets.

• Stay abreast of emerging design trends, digital formats, and generative AI technologies to drive continuous improvement and innovation in visual content creation.

📝 Enhancement Note: The job title "Digital Marketing Designer" and the emphasis on AI tools suggest a role that bridges creative design with marketing technology. The requirement for Colombian residency, despite the US location, indicates a specific talent pool focus or legal/payroll structure. The salary range provided is in Colombian Pesos (COP) and is competitive for mid-level design roles in Colombia, especially those with specialized AI skills, and aligns with a remote work arrangement.

📈 Primary Responsibilities

• Conceptualize, design, and produce visually appealing and high-impact creative assets for social media channels, digital advertisements, and other marketing collateral, ensuring alignment with brand guidelines.

• Proactively integrate AI-powered design tools (e.g., ChatGPT, Midjourney, Adobe Firefly, DALL·E, Stable Diffusion) into the design process to enhance efficiency, explore new creative avenues, and accelerate content generation.

• Develop and maintain comprehensive style guides and brand asset libraries to ensure consistent application of brand identity, typography, color palettes, and imagery across all digital marketing efforts.

• Partner with marketing strategists and content creators to translate campaign objectives and narratives into effective visual storytelling, including storyboards, mood boards, and final design assets.

• Research and implement emerging design techniques, digital platform best practices, and AI generative art trends to continuously elevate the quality and effectiveness of visual communications.

• Optimize visual content for various digital platforms and devices, considering aspect ratios, file sizes, and user experience to maximize engagement and impact.

• Execute A/B testing on visual elements to identify preferences and optimize campaign performance, feeding insights back into the design process.

📝 Enhancement Note: The responsibilities highlight a blend of traditional design skills with advanced AI expertise, focusing on practical application in a marketing context. The emphasis on collaboration and brand consistency is critical for a role supporting multiple brands.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of proven experience in digital design, social media design, or a closely related creative role.

Required Skills:

• Portfolio: A robust and current portfolio showcasing exceptional creativity, aesthetic judgment, and high-quality visual output is mandatory. Applications without a portfolio will not be considered.

• Design Software Proficiency: Advanced mastery of industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and similar design platforms.

• Social Media & Digital Formats: Deep understanding of social media platform requirements, digital advertising formats, and best practices for visual content creation and optimization.

• Brand Identity Management: Proven ability to maintain and apply brand guidelines consistently across diverse digital assets and campaigns.

• Visual Storytelling: Strong ability to translate marketing objectives and narratives into compelling visual stories.

• English Language Proficiency: Intermediate English skills are desirable, particularly for effective use of AI tools and prompt engineering.

Preferred Skills:

• Visual Prompt Engineering: Advanced knowledge and practical experience in crafting effective prompts for AI image and content generators.

• Video & Motion Graphics: Experience with AI video generation tools, motion graphics, or animation for digital marketing.

• Automation Tools: Familiarity with design automation software or AI-powered resizing tools to streamline workflow.

• UI/UX Fundamentals: Basic understanding of User Interface (UI) and User Experience (UX) principles as they apply to digital design.

📝 Enhancement Note: The emphasis on the portfolio and AI tool proficiency beyond basic usage indicates a need for a candidate who can innovate and deliver efficiently. Intermediate English is a pragmatic requirement for leveraging advanced AI tools and potentially collaborating with international teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated AI Integration: Showcase specific projects where AI tools were instrumental in concept generation, asset creation, or workflow optimization, detailing the AI tools used and the impact.

• Brand Consistency Examples: Include case studies or project examples that clearly illustrate the ability to maintain brand identity and aesthetic coherence across multiple campaigns or platforms.

• Process Optimization in Design: Present projects that highlight how design processes were streamlined or enhanced for efficiency, particularly through the use of technology or innovative methodologies.

• ROI-Focused Visuals: If possible, include examples where visual content demonstrably contributed to marketing KPIs such as engagement rates, conversion rates, or brand recall.

Process Documentation:

• Workflow Design: Be prepared to discuss how you would design or optimize a visual content creation workflow, from ideation and AI generation to final asset delivery and performance analysis.

• AI Tool Implementation: Demonstrate understanding of how to select, implement, and manage AI tools within a design team's existing stack to maximize efficiency and creative output.

• Performance Measurement: Outline methods for measuring the effectiveness of visual content, including key metrics and reporting strategies related to digital marketing objectives.

📝 Enhancement Note: For a role emphasizing AI and efficiency, the portfolio needs to go beyond aesthetics to demonstrate the candidate's ability to drive tangible business results through innovative design processes.

💵 Compensation & Benefits

Salary Range: $4,000,000 COP – $5,000,000 COP per month, commensurate with experience and portfolio quality.

Benefits:

• Health Insurance: Comprehensive medical coverage provided.

• Connectivity Subsidy: Financial support for internet services, essential for remote work.

• Wellness Subsidy: Allowance for well-being activities, promoting work-life balance.

• Half-Friday Off: Enjoy every other Friday afternoon off, enhancing work-life integration.

• Half-Birthday Off: Take a half-day off to celebrate your birthday.

• Professional Growth: Opportunities for career advancement and skill development within the organization.

• Work Environment: Access to an excellent and supportive work culture.

Working Hours:

• 40 hours per week, Monday to Friday.

• Fixed schedule: 8:00 a.m. to 5:00 p.m. (Colombia Time), adjusting to 9:00 a.m. to 6:00 p.m. during Daylight Saving Time in the US.

📝 Enhancement Note: The salary range is competitive for mid-level digital designers in Colombia, particularly those with specialized AI skills. The benefits package is attractive, offering a strong focus on work-life balance and remote work support, which are key differentiators for attracting top talent in a remote, international hiring context. The fixed schedule with DST adjustment is a crucial detail for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the automotive rental sector (Hola Car Rentals) and potentially broader technology/service platforms (Million). This suggests a dynamic environment focused on customer experience, operational efficiency, and digital innovation.

Company Size: While not explicitly stated, the presence of multiple brands and a remote operational structure suggests a medium to large-sized organization with established processes and a forward-thinking approach to talent acquisition.

Founded: Information on founding dates for both Million and Hola Car Rentals would provide context on their maturity and evolution, particularly regarding their adoption of digital marketing and AI technologies.

Team Structure:

• Marketing Operations Focus: This role is part of the marketing function, likely collaborating with digital marketers, content creators, and potentially other designers.

• Cross-Functional Collaboration: Expect to work closely with brand managers, marketing strategists, and potentially product teams to ensure visual content aligns with overall business objectives.

• Remote Team Dynamics: The team operates remotely, requiring strong communication, asynchronous collaboration skills, and proficiency with virtual collaboration tools.

Methodology:

• Data-Driven Creativity: The emphasis on AI and performance metrics suggests a blend of creative artistry and data-informed decision-making.

• Agile Content Creation: The need for agile and innovative content points towards iterative design processes and rapid prototyping.

• AI-Enhanced Workflows: Expect a culture that embraces and actively seeks to leverage AI tools for efficiency and enhanced creative output.

Company Website:

• Million Careers (Primary job board)

• Hola Car Rentals (Example brand)

📝 Enhancement Note: The dual branding (Hola Car Rentals and Million) implies the designer might work on distinct visual identities or a unified corporate brand. The focus on AI suggests a company that is investing in cutting-edge marketing technologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Marketing Designer. It requires a solid foundation of design principles and experience, coupled with specialized skills in AI tools and digital marketing applications. The responsibilities indicate a degree of autonomy and contribution to strategic visual planning.

Reporting Structure: Typically, a Digital Marketing Designer would report to a Marketing Manager, Digital Marketing Lead, or Creative Director. The remote nature necessitates clear communication channels and performance tracking mechanisms.

Operations Impact: The designer's work directly influences brand perception, customer engagement, and ultimately, marketing campaign effectiveness. High-quality visuals supported by AI can lead to increased brand awareness, higher click-through rates, and improved conversion metrics, directly impacting revenue generation.

Growth Opportunities:

• AI Specialization: Deepen expertise in prompt engineering, AI video generation, and other advanced AI applications, potentially leading to a senior AI Design Specialist role.

• Creative Leadership: Progress to a Senior Designer or Art Director position, overseeing creative projects and mentoring junior designers.

• Marketing Strategy Involvement: Gain exposure to broader marketing strategy, contributing to campaign planning and visual concept development at a higher level.

• Cross-Disciplinary Learning: Opportunities to learn about other areas of marketing operations, data analytics, or product design, broadening skill sets.

📝 Enhancement Note: The role offers a clear path for specialization in AI-driven design, which is a high-demand skill set. Growth into leadership or strategic roles is plausible for high performers.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office requirement. The "office" is wherever the employee can effectively work, with a focus on connectivity and productivity.

Office Location(s): While the job is posted with a Coral Gables, Florida location, the explicit mention of "Colombia" as a location requirement implies the company is hiring talent based in Colombia for this remote role. This is common for companies looking to leverage global talent pools.

Workspace Context:

• Remote Autonomy: Employees are expected to manage their own workspace, ensuring a quiet, professional environment conducive to focused design work and virtual meetings.

• Digital Collaboration Tools: Reliance on platforms like Slack, Zoom, Google Workspace, or Microsoft Teams for communication, project management, and team collaboration.

• On-Demand Resources: Access to digital design software and AI tools, likely managed through cloud-based licenses or company-provided accounts.

Work Schedule: A fixed schedule of 40 hours per week, Monday to Friday, from 8:00 a.m. to 5:00 p.m. Colombia Time (9:00 a.m. to 6:00 p.m. during US Daylight Saving Time). This structured schedule ensures alignment with potential US-based teams and marketing campaigns.

📝 Enhancement Note: The remote nature offers flexibility in location within Colombia, but the fixed schedule requires discipline and effective time management to align with US business hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, with a strong emphasis on the portfolio. Candidates without a portfolio will be disqualified.

• Technical Assessment/Portfolio Review: A dedicated session to review the candidate's portfolio in detail. Be prepared to discuss specific projects, design choices, AI tool usage, and the impact of your work.

• Skills-Based Interview: Questions will likely focus on design principles, AI tool proficiency, prompt engineering techniques, and experience with digital marketing campaigns.

• Behavioral & Cultural Fit Interview: Assess collaboration style, problem-solving abilities, adaptability to remote work, and alignment with the company's values and work environment.

• Final Interview: Potentially with a hiring manager or senior team member to discuss role expectations, career growth, and finalize terms.

Portfolio Review Tips:

• Highlight AI Projects: Dedicate a significant portion of your portfolio to showcasing your work with generative AI tools. Detail the specific tools used, the prompts employed, and the creative outcomes.

• Quantify Impact: Whenever possible, include metrics or case study elements that demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements).

• Showcase Versatility: Include a range of projects that demonstrate proficiency across different digital platforms and styles, reflecting the needs of both Hola Car Rentals and Million.

• Explain Your Process: Be ready to articulate your design process, including how you approach concept development, AI tool integration, revisions, and final delivery.

• Tailor Your Presentation: If possible, consider including a small section of speculative work tailored to the brands of Hola Car Rentals or Million to demonstrate initiative and understanding.

Challenge Preparation:

• AI Prompt Challenge: You might be asked to demonstrate your prompt engineering skills by generating specific types of visuals or concepts on the spot.

• Design Critique: Be prepared to analyze and critique existing digital marketing visuals, offering constructive suggestions for improvement.

• Workflow Design Scenario: You may be presented with a scenario and asked to outline how you would design or optimize a visual content workflow using AI.

📝 Enhancement Note: The portfolio is paramount. Candidates must be ready to articulate the "how" and "why" behind their design choices, especially concerning AI integration and its impact on marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects (essential for professional digital design).

• Figma: For collaborative design, prototyping, and UI/UX elements.

• Generative AI Platforms:

  • Text-to-Image: Midjourney, DALL·E, Stable Diffusion, Adobe Firefly.
  • Text Generation (for prompts/concepts): ChatGPT.
  • Video Generation (desirable): Tools like RunwayML, Synthesia, or others for AI-driven video creation.

• Collaboration Platforms: Slack, Microsoft Teams, Zoom for communication and meetings.

• Project Management Tools: Asana, Trello, Jira, or similar for task tracking and workflow management.

Analytics & Reporting:

• Social Media Analytics: Native platform insights (Facebook Insights, Instagram Analytics, etc.) or third-party tools (e.g., Sprout Social, Hootsuite) to track performance of visual content.

• Website Analytics: Google Analytics to understand traffic sources and user behavior influenced by digital marketing assets.

CRM & Automation:

• While not a direct CRM user, understanding how visual content integrates with CRM campaigns and marketing automation platforms (e.g., HubSpot, Marketo) is beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is standard. The key differentiator for this role is demonstrated expertise with a range of generative AI tools, including advanced prompt engineering.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: A culture that embraces new technologies like AI, encourages rapid iteration, and adapts quickly to market trends.

• Creativity & Impact: Valuing imaginative design that not only looks good but also drives tangible marketing results and brand engagement.

• Collaboration & Communication: Fostering an environment where team members can openly share ideas, provide feedback, and work together effectively across remote distances.

• Data-Driven Approach: Utilizing performance data and analytics to inform design decisions and optimize the effectiveness of visual content.

• Efficiency & Optimization: A focus on streamlining workflows and leveraging tools, especially AI, to achieve more with less effort and time.

Collaboration Style:

• Asynchronous Communication: Proficient in using tools and methods for effective communication and collaboration when team members are not online simultaneously.

• Feedback-Rich Environment: Open to constructive criticism and actively participating in critique sessions to improve design quality.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights related to digital design and AI tools.

• Proactive Problem-Solving: A team that identifies potential issues and proactively seeks solutions, whether technical, creative, or logistical.

📝 Enhancement Note: The company culture likely values forward-thinking individuals who are comfortable with technology and can contribute to a fast-paced, innovative marketing environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements and new releases in generative AI tools requires continuous learning and adaptation.

• Maintaining Brand Authenticity with AI: Balancing the use of AI-generated content with the need for authentic brand voice and human creativity to avoid generic outputs.

• Cross-Cultural Collaboration: Navigating potential cultural nuances and communication styles when working with a remote team based in a different region.

• Technical Troubleshooting: Resolving issues related to AI tools, software compatibility, or digital asset delivery in a remote setting.

Learning & Development Opportunities:

• Advanced AI Workshops: Access to training on cutting-edge AI tools, prompt engineering techniques, and emerging AI applications in design.

• Industry Conferences & Webinars: Opportunities to attend virtual or in-person events focused on digital design, marketing technology, and AI.

• Mentorship Programs: Potential for guidance from senior designers or marketing leaders within the organization.

• Skill Specialization: Developing deep expertise in specific AI tools or design disciplines that are in high demand.

📝 Enhancement Note: This role offers significant opportunities for professional development in a rapidly growing field. The challenges are inherent to working with cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools to generate initial design concepts for a social media campaign. How do you ensure the output aligns with brand guidelines?"

• "Walk us through a project where you used AI to significantly improve efficiency or creativity in your design workflow. What was the outcome, and what metrics did you track?"

Company & Culture Questions:

• "What interests you about working for Hola Car Rentals and Million, specifically in a digital design role that leverages AI?"

• "How do you manage your time and prioritize tasks in a fully remote work environment with fixed hours?"

Portfolio Presentation Strategy:

• AI Showcase: Dedicate a segment of your presentation to your AI work. Clearly label which tools were used, the prompts, and the resulting visuals.

• Problem/Solution/Impact: For each project, structure your explanation around the problem you solved, the solution you designed (including AI's role), and the impact it had.

• Visual Storytelling: Use your portfolio as a visual aid to tell the story of your design journey and your capabilities. Be dynamic and engaging.

• Q&A Readiness: Anticipate questions about your design choices, tool selection, and how you would apply your skills to future projects for the company.

📝 Enhancement Note: Be prepared to speak extensively about your experience with AI tools and how you've leveraged them to achieve specific marketing objectives.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the Million Careers portal.

• Portfolio Customization: Ensure your portfolio prominently features your strongest work, with a clear emphasis on AI integration and its impact on design outcomes. Tailor your presentation to highlight relevant skills for both Hola Car Rentals and Million.

• Resume Optimization: Update your resume to include keywords related to digital design, AI tools (mention specific ones), prompt engineering, social media marketing, and brand identity. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and your understanding of how visual content drives marketing success. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with Hola Car Rentals and Million's current digital presence, branding, and marketing efforts to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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