Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Loll Designs

Location: Minnesota, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: 2026-09-04

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (with occasional travel)

🚀 Role Summary

• Drive compelling visual communication for a design-driven brand across digital, print, campaigns, and events.

• Translate marketing objectives, products, and brand stories into engaging visual assets that enhance customer experience.

• Collaborate closely with marketing and cross-functional teams to develop creative concepts and execute visually appealing brand communications.

• Manage the end-to-end design process for multiple projects, ensuring brand consistency and high-quality output.

• Contribute to the evolution of Loll Designs' visual identity and brand standards across all touchpoints.

📝 Enhancement Note: This role is positioned as a "Digital Marketing Designer" but the responsibilities clearly indicate a broader scope encompassing graphic design, brand stewardship, and campaign execution within a marketing operations framework. The emphasis on translating objectives and stories into visuals suggests a strategic component beyond pure aesthetics, aligning with GTM support.

📈 Primary Responsibilities

• Design and produce compelling creative assets for digital channels, including digital advertising, social media graphics, email campaigns, and web content.

• Develop and execute visual designs for traditional marketing materials such as sales collateral, presentations, trade show graphics, and print advertisements.

• Bring integrated marketing campaigns to life by translating objectives, products, and brand stories into engaging and cohesive visual communications.

• Apply and actively contribute to strengthening Loll Designs' established visual identity and brand standards across all customer and employee-facing communications.

• Partner with marketing and cross-functional teams to brainstorm, develop creative concepts, and propose solutions that support brand awareness, customer engagement, and overall business objectives.

• Design and optimize digital creative assets for various platforms, devices, formats, and target audiences, ensuring optimal user experience and brand consistency.

• Prepare high-quality, production-ready files for both digital and print distribution, meticulously ensuring accuracy, consistency, and adherence to technical specifications.

• Manage multiple creative projects concurrently from initial concept development through final execution, effectively balancing priorities, incorporating stakeholder feedback, maintaining quality, and meeting deadlines.

• Present design concepts, creative rationale, and project updates to stakeholders, demonstrating strong communication skills and thoughtfully incorporating feedback to refine designs.

• Coordinate and manage relationships with external creative partners, including agencies, printers, vendors, photographers, and freelancers, ensuring organized creative file management and brand asset libraries.

• Evaluate the performance of creative assets, stay abreast of emerging design trends and technologies, and proactively identify opportunities to improve creative processes, templates, workflows, and digital asset management systems.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, project management, and strategic brand application. The emphasis on "designing and optimizing digital creative for different platforms, devices, formats, and audiences" suggests a need for understanding user experience (UX) principles within a marketing context, a key area for digital operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Marketing, Visual Communications, or a closely related field. An equivalent combination of relevant professional experience and education will also be considered.

Experience: A minimum of 3 years of professional graphic design experience, with a strong preference for experience supporting marketing, brand management, or integrated campaign initiatives.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, with a particular emphasis on InDesign, Illustrator, Photoshop, and Lightroom.

• Strong visual design skills encompassing typography, layout, composition, color theory, and imagery selection, with a proven ability to translate abstract ideas and marketing objectives into compelling visual communications.

• Excellent creative judgment and a solid understanding of how design principles effectively support broader brand strategy and business goals.

• Collaborative mindset with the ability to work effectively across diverse teams, receive and integrate constructive creative direction and feedback, and articulate the strategic thinking behind design decisions.

• Self-starter mentality characterized by strong organizational skills, meticulous attention to detail, and the capability to independently manage multiple projects, prioritize tasks, and meet demanding deadlines.

• Curious and adaptable attitude, demonstrating a genuine interest in continuously improving creative output, refining processes, and exploring new design approaches.

• Experience designing for both digital and print environments, including expertise in email campaign design, digital marketing assets, and social media graphics, with a solid understanding of email design best practices and print production requirements. Preferred Skills:

• Familiarity with web design principles, content management systems (CMS), and collaborative design tools such as Figma and Miro.

• Experience with video/motion graphics production.

• Background in email marketing platforms and best practices.

• Experience with photography or photo editing.

• Prior experience in a B2B or product-focused organization.

📝 Enhancement Note: The "Advanced proficiency in Adobe Creative Cloud" is crucial. The mention of Figma and Miro suggests a move towards more collaborative and modern design workflows, common in operations-focused creative teams. The preference for B2B/product experience is a strong indicator of the company's market focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio or a link to an online portfolio is required for consideration.

• The portfolio must clearly demonstrate strong digital design skills and experience relevant to marketing campaigns and brand communication.

• Showcase examples of how design concepts were translated into effective visual communications across various digital platforms (e.g., web, social media, email, digital ads).

• Include case studies or project descriptions that highlight your role in the design process, from concept to execution, and demonstrate an understanding of brand guidelines and marketing objectives.

• Present examples of print design work to showcase versatility across different media. Process Documentation:

• The portfolio should implicitly demonstrate an understanding of design workflows, including conceptualization, iteration, stakeholder feedback integration, and final asset delivery.

• Applicants should be prepared to discuss their personal design process and how they manage projects efficiently from start to finish.

• Examples of how design work contributed to specific marketing campaign objectives or business results will be highly valued.

📝 Enhancement Note: The explicit requirement for a portfolio with a focus on "strong digital design work" emphasizes the practical, output-driven nature of this role within marketing operations. The expectation is to see not just aesthetic appeal, but also strategic application and process understanding.

💵 Compensation & Benefits

Salary Range:

• Base Salary: $50,000 – $55,000 annually.

• Total Compensation: Approximately $65,000 – $70,000 annually, inclusive of profit sharing.

Benefits:

• Quarterly profit sharing/bonus opportunities (historically averaging ~29% of base salary).

• Health insurance (medical, dental, vision) eligible from day one.

• 401(k) with company match.

• Tuition reimbursement for continuing education.

• Company-paid short-term and long-term disability insurance.

• Paid vacation and holidays.

• Wellness support programs.

• Professional development opportunities.

• Company-wide social and team-building activities.

Working Hours: Standard full-time hours, approximately 40 hours per week.

📝 Enhancement Note: The inclusion of "Quarterly profit sharing/bonus opportunities" and a clearly stated total compensation range, including historical averages, provides significant value. This level of transparency is uncommon and highly appreciated by candidates. The $50k-$55k base for a mid-level designer in Minnesota is competitive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Furniture Manufacturing / Sustainable Products / Design-Focused Consumer Goods. Loll Designs operates in a niche market, emphasizing sustainability and modern aesthetics in its product offerings. This context suggests a company that values innovation, environmental responsibility, and strong brand identity.

Company Size: The specific size isn't provided, but the mention of a "marketing team," "cross-functional teams," and "external creative partners" implies a medium-sized organization where collaboration is key and individual contributions have visible impact.

Founded: The founding date is not provided, but the company's focus on modern design and sustainability suggests a relatively established brand with a forward-thinking ethos.

Team Structure:

• The role reports to the marketing team, implying close collaboration with marketing strategists, campaign managers, and potentially product marketing.

• The designer will work with "others across the organization," indicating cross-functional partnerships with departments like sales, product development, and potentially HR or operations for internal communications.

• A "design-driven environment" suggests a culture that values creative input and aesthetic quality in all aspects of the business. Methodology:

• Brand Storytelling: A core methodology is translating brand values, product features, and company narrative into compelling visual communications.

• Integrated Campaigns: The approach involves creating cohesive visual assets that span multiple channels to support marketing objectives.

• Data-Informed Design: While not explicitly stated, the mention of "evaluating creative performance" and staying "current on design trends" suggests a data-informed approach to creative decision-making and continuous improvement.

Company Website: https://lolldesigns.com/pages/careers

📝 Enhancement Note: The company's emphasis on "thoughtful design," "sustainability," and "bringing people together" sets a tone for its culture. For a designer, this means an environment that likely appreciates detailed craftsmanship, aesthetic coherence, and purpose-driven work.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Designer (2-5 years of experience). It involves executing design tasks, managing projects independently, and contributing to creative strategy. It's a step beyond entry-level design, requiring autonomy and a solid understanding of marketing objectives.

Reporting Structure: The designer will report to a Marketing Manager or Director, working closely with other marketing team members. They will also collaborate with various internal stakeholders, suggesting an integrated role within the GTM function.

Operations Impact: The designer's work directly impacts brand perception, customer engagement, and marketing campaign effectiveness. By creating compelling visuals, they support lead generation, sales enablement (through collateral), and overall brand awareness, which are critical for revenue operations and GTM success.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in digital design, campaign execution, and potentially explore areas like motion graphics, video editing, or advanced web design principles.

• Brand Stewardship: Grow into a role with more significant influence over the brand's visual identity and creative direction.

• Cross-Functional Leadership: Develop project management and stakeholder communication skills, potentially leading design aspects of larger initiatives or collaborating more closely with product and sales teams.

• Industry Exposure: Gain experience in the sustainable outdoor furniture market, a growing sector that values design and environmental consciousness.

• Mentorship: Potential to be mentored by senior marketing leaders and external creative partners.

📝 Enhancement Note: The "Growth Opportunities" are framed to appeal to a designer looking for more than just execution. The emphasis on brand stewardship and cross-functional impact aligns with how operations roles evolve.

🌐 Work Environment

Office Type: Remote-first with occasional travel to the Duluth, MN headquarters (a few times per year). This hybrid model offers flexibility while maintaining in-person connection for key strategic meetings or team-building.

Office Location(s): Duluth, MN (headquarters for occasional travel). Candidates located within a few hours of Duluth receive preferred consideration, suggesting a desire for easier travel logistics for in-person engagements.

Workspace Context:

• Collaborative Environment: The role emphasizes working "across teams" and with "external creative partners," indicating a need for strong communication and collaboration tools/practices.

• Tools & Technology: Expect access to industry-standard design software (Adobe Creative Suite) and collaborative platforms (Figma, Miro mentioned).

• Team Interaction: While remote, opportunities for interaction will occur during team meetings, project collaborations, and periodic in-person visits to the headquarters.

Work Schedule: Standard full-time work schedule (approximately 40 hours per week), with the flexibility afforded by a remote arrangement. This allows for focused work on design projects and managing deadlines effectively.

📝 Enhancement Note: The "Remote OK" status with "occasional travel" is a key differentiator. The preference for candidates near Duluth suggests a practical approach to managing the hybrid model, balancing remote flexibility with necessary in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resume and, critically, the submitted portfolio.

• Portfolio Review: A dedicated session or discussion focused on the candidate's portfolio, assessing design skills, creative thinking, and alignment with Loll Designs' brand aesthetic. Be prepared to walk through specific projects, discuss your process, and articulate design rationale.

• Skills Assessment/Case Study: Potential for a design challenge or case study to evaluate practical design skills, problem-solving abilities, and understanding of marketing objectives under timed conditions.

• Team/Stakeholder Interviews: Interviews with marketing team members and potentially other cross-functional stakeholders to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with senior leadership to discuss overall fit, career aspirations, and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (digital marketing, brand consistency, campaign execution).

• Showcase Process: For each project, briefly explain the brief, your role, your design process, challenges encountered, and the final outcome/impact. Use visuals to illustrate key stages.

• Highlight Digital Expertise: Ensure a significant portion of your portfolio demonstrates proficiency in digital design (web, social, email, ads) and an understanding of best practices for these platforms.

• Demonstrate Brand Alignment: If possible, include projects that show an ability to adapt to a specific brand aesthetic or establish one. For Loll Designs, look for examples that reflect modern, thoughtful, and potentially sustainable design principles.

• Production Readiness: Be prepared to discuss your ability to prepare production-ready files for both digital and print.

Challenge Preparation:

• Understand the Brand: Thoroughly research Loll Designs' products, brand voice, target audience, and existing marketing materials.

• Think Strategically: For any design challenge, consider the marketing objective, target audience, and desired outcome before diving into design.

• Focus on Communication: Practice articulating your design choices clearly and concisely, explaining why you made certain decisions.

• Time Management: If given a timed exercise, allocate time for understanding the brief, ideation, design execution, and refinement.

📝 Enhancement Note: The emphasis on the portfolio as a critical component for this role is paramount. Providing specific advice on portfolio curation, process demonstration, and brand alignment will significantly help candidates prepare.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency is a requirement, specifically:

  • InDesign: For layout design of brochures, sales collateral, presentations, and print materials.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Lightroom: For photo organization and editing, particularly if dealing with product photography.

• Figma: Mentioned as a preferred skill, indicating its use for collaborative design, prototyping, and potentially web/UI elements.

• Miro: Also preferred, suggesting its use for brainstorming, mood boards, and collaborative workflow planning.

Analytics & Reporting:

• While not explicitly listed as required tools for the designer, understanding how creative assets perform is key. Familiarity with digital analytics platforms (e.g., Google Analytics, social media insights) to understand user engagement with designed content would be beneficial. CRM & Automation:

• No specific CRM or automation tools are listed for the designer's direct use, but understanding how marketing automation platforms (e.g., for email) and CRMs (e.g., Salesforce, HubSpot) utilize creative assets is advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite is essential. The inclusion of Figma and Miro as preferred skills points towards modern collaborative design workflows that are increasingly common in GTM and marketing operations environments.

👥 Team Culture & Values

Operations Values:

• Thoughtful Design: A core value that extends beyond aesthetics to consider user experience, brand narrative, and functional application of design.

• Creativity & Curiosity: Encouragement to explore new ideas, experiment with design approaches, and stay innovative.

• Collaboration: A strong emphasis on working together across teams, sharing ideas, and integrating feedback constructively.

• Solutions-Oriented: A focus on using design skills to solve marketing and business challenges effectively.

• Sustainability & Planet: A commitment to environmental responsibility, likely influencing design choices and material considerations.

Collaboration Style:

• Cross-functional Integration: The designer will be expected to work closely with marketing strategists and other departments, requiring clear communication and a partnership approach.

• Feedback-Driven Improvement: A culture that embraces constructive feedback as a means to refine creative work and improve processes.

• Knowledge Sharing: Encouragement to share design insights, trends, and best practices with the team.

• Autonomy with Support: While expected to manage projects independently, there's an underlying support structure through team collaboration and guidance from marketing leadership.

📝 Enhancement Note: The values emphasize a blend of creative excellence and practical application, aligning with the operational demands of a marketing designer role. The "Sustainability & Planet" value is unique and likely shapes the company's overall mission and brand identity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Standards: Effectively translating personal creative ideas while strictly adhering to and enhancing Loll Designs' established visual identity.

• Managing Multiple Project Priorities: Juggling diverse design requests from various stakeholders with competing deadlines and varying levels of urgency.

• Adapting to Different Channels and Formats: Designing effectively for a wide array of platforms, each with its own technical constraints, audience expectations, and best practices (e.g., social media vs. print vs. email).

• Remote Collaboration Effectiveness: Maintaining strong communication, receiving clear feedback, and ensuring seamless collaboration with team members and stakeholders while working remotely.

• Measuring Creative Impact: Understanding and articulating how design contributions translate into tangible marketing results and business objectives.

Learning & Development Opportunities:

• Specialization: Deepen expertise in specific areas like digital advertising design, email marketing creative, or motion graphics.

• Brand Development: Gain significant experience in shaping and evolving a distinct brand's visual identity.

• Cross-Functional Exposure: Learn about marketing strategy, product development, and sales enablement through close collaboration.

• Project Management: Enhance skills in managing complex creative projects from inception to completion.

• Industry Trends: Stay at the forefront of design trends, digital marketing innovations, and sustainable design practices.

📝 Enhancement Note: Framing challenges as opportunities for growth is key. For a designer, mastering remote collaboration and demonstrating ROI for creative work are critical development areas in today's operational landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing objective into a visual design concept." (Prepare a specific case study from your portfolio.)

• "How do you ensure brand consistency across multiple digital and print touchpoints?" (Discuss your experience with brand guidelines and asset management.)

• "Walk me through a project where you had to manage conflicting feedback from multiple stakeholders. How did you resolve it?" (Focus on communication, negotiation, and finding solutions.)

• "How do you prioritize your design workload when faced with multiple urgent requests?" (Discuss time management, prioritization frameworks, and communication strategies.) Company & Culture Questions:

• "What appeals to you about Loll Designs' brand and products?" (Research their website, mission, and product lines thoroughly.)

• "How do you see your design style aligning with Loll Designs' aesthetic?" (Be specific about elements like modernism, sustainability, and thoughtful design.)

• "Describe a time you collaborated with a marketing team. What was your role and how did you contribute to the campaign's success?" (Highlight teamwork and understanding of marketing goals.)

• "How do you stay current with design trends and new technologies?" (Mention specific resources like blogs, publications, online courses, or industry events.) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, don't just show the final image. Explain the problem, your approach, the solution, and the outcome.

• Quantify Impact: If possible, include metrics or results related to the design's performance (e.g., increased click-through rates, engagement metrics, positive stakeholder feedback).

• Showcase Process: Briefly illustrate key steps in your design process (e.g., mood boards, wireframes, iterations).

• Highlight Relevance: Tailor your presentation to emphasize the skills most relevant to Loll Designs' needs (digital design, brand application, campaign support).

• Be Prepared for Technical Questions: Discuss your proficiency with specific software and your understanding of production requirements for digital and print.

📝 Enhancement Note: These questions are designed to probe the candidate's strategic thinking, problem-solving abilities, and understanding of how design functions within a business and marketing context, which is crucial for operations roles.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided application link on the Loll Designs careers page.

• Portfolio Curation: Carefully select and organize your portfolio to highlight your strongest digital design work, ensuring it aligns with the requirements for marketing campaigns, brand identity, and cross-channel execution. Prepare specific case studies that demonstrate your process and impact.

• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "Adobe Creative Cloud," "digital marketing design," "brand identity," "project management," and "cross-functional collaboration." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, rationale, and problem-solving skills. Prepare thoughtful questions for the interviewer about the team, projects, and company culture. Rehearse your portfolio presentation to be concise, engaging, and impactful.

• Company Research: Thoroughly research Loll Designs' mission, values, products, and current marketing efforts. Understand their commitment to sustainability and thoughtful design to better articulate your fit and enthusiasm for the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.