Digital Marketing & Creative Designer

📍 Job Overview

Job Title: Digital Marketing & Creative Designer

Company: Atlantic Cigar Co Llc

Location: Norristown, PA

Job Type: FULL_TIME

Category: Digital Marketing & Creative Operations

Date Posted: 2026-07-30T15:17:35

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive e-commerce growth through compelling visual content creation and digital marketing strategy execution.

• Develop and maintain brand identity and visual storytelling across all digital platforms, including website, email, and social media.

• Execute daily promotional campaigns, product photography, and engaging social media content to enhance customer engagement and drive sales.

• Collaborate on the end-to-end creative process for new product launches, including branding, packaging, and marketing collateral development.

• Optimize creative assets for a seamless desktop and mobile shopping experience within an e-commerce environment.

📝 Enhancement Note: This role is positioned at the intersection of creative design and digital marketing operations within an e-commerce context. The emphasis is on driving tangible business results through visual content and strategic marketing execution. The "operations" aspect comes from the systematic creation, deployment, and optimization of marketing assets and campaigns.

📈 Primary Responsibilities

• Design and execute daily promotional email campaigns for Atlantic Cigar and its sister company, The Cigar Republic, focusing on visual appeal and conversion optimization.

• Create engaging website banners, landing pages, digital advertisements, and graphics for various online promotions, sales events, and seasonal campaigns.

• Conduct professional product photography for cigars, humidors, and accessories, including editing, retouching, and optimizing images for web, email, advertising, and social media.

• Develop and maintain a consistent visual identity across all digital marketing channels, ensuring brand integrity and recognition.

• Produce and schedule compelling content for social media platforms (Facebook, Instagram, X, TikTok, YouTube Shorts), including short-form videos, product spotlights, and behind-the-scenes footage.

• Collaborate with management and ownership on the development of new cigar brands, contributing to brand identity, logo design, cigar band design, packaging concepts, and marketing campaigns.

• Assist with website merchandising and product presentation to improve the overall online shopping experience and optimize creative assets for desktop and mobile viewing.

• Stay current with social media trends, e-commerce best practices, and AI-powered creative tools, recommending new content ideas and strategies to enhance brand presence and drive sales.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution (daily emails, photography) and strategic contribution (brand development, campaign strategy). The emphasis on "driving sales" and "customer engagement" underscores the operations-oriented outcome expected from creative output.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles requiring this level of creative and strategic input.

Experience: Minimum of 2 years of professional graphic design experience, with a strong portfolio demonstrating expertise in digital marketing, branding, and creative design. Experience in an e-commerce environment is highly beneficial.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) for graphic design and image manipulation.

• Proven experience in professional product photography, including lighting, composition, and advanced photo retouching techniques.

• Demonstrated experience in designing and executing email marketing campaigns, with familiarity with platforms like Klaviyo or Mailchimp.

• Strong understanding of branding principles, typography, composition, and visual storytelling to create cohesive and impactful brand narratives.

• Excellent organizational skills with the ability to manage multiple concurrent projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Self-motivated with exceptional attention to detail, ensuring high-quality output and accuracy in all creative assets.

• Ability to thrive in a collaborative, fast-paced e-commerce setting, working effectively with cross-functional teams. Preferred Skills:

• Experience managing business social media accounts, including content creation, scheduling, and engagement monitoring.

• Proficiency in video production and editing software (e.g., Premiere Pro, DaVinci Resolve, CapCut) for creating short-form video content.

• Familiarity with e-commerce platforms such as BigCommerce, Shopify, or similar.

• Understanding of SEO principles and broader digital marketing best practices to inform creative asset development.

• Experience with AI-powered creative tools to enhance efficiency and explore new design possibilities.

• A genuine interest in premium cigars is considered a plus, indicating potential for deeper brand understanding and creative connection.

📝 Enhancement Note: The required skills are heavily weighted towards core design and digital marketing execution tools and principles. Preferred skills indicate areas where the candidate can bring additional value, particularly in video content, e-commerce platform familiarity, and emerging AI technologies, aligning with modern digital operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2 years of professional work, with a strong emphasis on digital marketing campaigns, brand identity development, and graphic design projects.

• Include examples of email marketing designs, demonstrating layout, typography, and call-to-action effectiveness.

• Feature professional product photography, highlighting retouching skills and ability to present products attractively for e-commerce.

• Present branding projects, such as logo design, packaging concepts, or brand guideline examples, to demonstrate creative vision and brand development capabilities.

• Include examples of social media content (graphics, short videos) that showcase engagement potential and platform-specific design considerations. Process Documentation:

• Demonstrate the ability to manage and document the creative workflow from concept to final asset delivery, ensuring efficiency and clear communication.

• Showcase how you approach and document the process of creating promotional graphics and email campaigns, including iteration and feedback incorporation.

• Provide examples of how you organize and maintain digital asset libraries, ensuring easy access and retrieval for marketing and e-commerce operations.

• Illustrate your process for testing and refining creative assets, particularly for email marketing and digital advertising, to drive continuous improvement in performance metrics.

📝 Enhancement Note: For a creative role with significant marketing responsibilities, a robust portfolio is paramount. The emphasis here is on demonstrating not just aesthetic skill but also the ability to create assets that drive business outcomes (sales, engagement) and the systematic approach to managing creative production within an e-commerce context.

💵 Compensation & Benefits

Salary Range: $60,000 - $75,000 per year, commensurate with experience.

Benefits:

• Competitive salary: $60,000–$75,000, based on experience

• Performance-based bonus opportunities, rewarding successful campaign execution and sales impact.

• Health insurance coverage (50% employer-paid after 90 days of employment), contributing to employee well-being.

• Paid vacation and company holidays, ensuring work-life balance and employee rest.

• Employee discounts on premium cigars and accessories, a valuable perk for enthusiasts.

• Creative, collaborative, and entrepreneurial work environment, fostering innovation and growth.

• Opportunities for professional growth and career advancement within the company's expanding operations.

• The unique opportunity to help create and launch new premium cigar brands from concept to market, offering significant creative impact.

Working Hours: Full-time, on-site, with daily hours from 9:30 am to 5:30 pm, totaling 40 hours per week.

📝 Enhancement Note: The salary range is competitive for a designer with 2-5 years of experience in a specialized marketing/creative role in the Norristown, PA area. The benefits package is standard for a small to medium-sized business, with a notable perk of employee discounts and a unique opportunity for brand creation.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Retail (Premium Cigars & Accessories). Atlantic Cigar Co. is a long-standing online retailer with a strong reputation for customer service and selection in the premium cigar market. The company operates in a niche but established e-commerce sector.

Company Size: Small to Medium Enterprise (SME). Atlantic Cigar Co. has been operating for over 25 years, suggesting a stable business model. The addition of a Digital Marketing & Creative Designer indicates a growth phase and an investment in expanding marketing capabilities.

Founded: Over 25 years ago, indicating a mature business with established operations and market presence.

Team Structure:

• The role reports to management and collaborates closely with ownership, suggesting a flat organizational structure where direct input and collaboration are valued.

• The designer will likely work with other members of the marketing and e-commerce operations team, including potentially e-commerce managers, customer service, and warehouse/fulfillment staff.

• Cross-functional collaboration is essential, especially with ownership for new brand development and with marketing/sales teams for campaign execution. Methodology:

• Data-driven decision-making for marketing campaigns, with an emphasis on optimizing creative assets for performance (sales, engagement).

• Agile and iterative approach to creative development, especially for social media and email marketing, allowing for rapid adjustments based on trends and performance.

• Focus on quality and brand consistency in all visual outputs, reflecting the premium nature of the products.

• Entrepreneurial spirit, encouraging innovation and proactivity in developing new creative concepts and marketing strategies.

Company Website: https://atlanticcigar.com

📝 Enhancement Note: The company culture appears to be entrepreneurial and hands-on, given the direct collaboration with ownership. This suggests an environment where employees can have a significant impact. The industry is specialized, and an interest in the product itself can be a significant advantage for cultural fit.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role is for an individual contributor with 2-5 years of experience, expected to execute tasks independently while also contributing creatively to broader marketing and brand strategies. It bridges the gap between junior designer and senior creative lead.

Reporting Structure: The role reports directly to management and collaborates closely with ownership. This provides high visibility and direct access to decision-makers, facilitating quicker feedback loops and potential for influence.

Operations Impact: The role's impact is directly tied to driving revenue through enhanced online presence, effective marketing campaigns, and improved customer engagement. Success will be measured by metrics related to website traffic, conversion rates, email open/click-through rates, social media engagement, and ultimately, sales performance. The ability to contribute to new brand development offers a unique opportunity for long-term brand impact.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like advanced email marketing creative, social media video production, or e-commerce visual merchandising.

• Brand Development Leadership: Progress to leading the creative aspects of new product launches and brand development initiatives, potentially managing external agencies or junior creatives.

• Marketing Strategy Contribution: Grow from executing campaigns to contributing more significantly to the overall digital marketing strategy, leveraging creative insights to inform channel selection and messaging.

• E-commerce Operations Integration: Develop a stronger understanding of e-commerce operations, including website analytics, CRM integration, and customer journey optimization, to create more effective marketing assets.

📝 Enhancement Note: Growth in this role is likely to be organic, driven by performance and initiative. The opportunity to work closely with ownership and contribute to new brand creation offers a unique path for advancement beyond a typical design role, potentially into brand management or senior marketing strategy.

🌐 Work Environment

Office Type: Standard office environment within a commercial/industrial setting, as implied by the Norristown, PA location and on-site requirement. The description mentions a "creative, collaborative, and entrepreneurial work environment."

Office Location(s): Norristown, PA 19403. This location is accessible within the greater Philadelphia metropolitan area.

Workspace Context:

• Likely a dedicated workspace for design and photography, equipped with necessary hardware and software.

• The environment is described as collaborative, suggesting opportunities for interaction with marketing and management teams.

• Access to photography equipment and a studio space for product shoots is implied.

• The "entrepreneurial" aspect suggests a dynamic atmosphere where new ideas are welcomed and encouraged.

Work Schedule: Full-time, on-site, with set daily hours from 9:30 am to 5:30 pm. This provides a structured work week, allowing for consistent creative output and team collaboration.

📝 Enhancement Note: The on-site requirement and set hours indicate a traditional work environment. The emphasis on "creative" and "collaborative" suggests a space conducive to idea generation and teamwork, important for a role that requires both independent creative work and team-based project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, design skills, and relevant experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, and their role in the creative process. This is a critical step to evaluate visual storytelling and strategic thinking.

• Skills Assessment: Potential for a practical design test or a case study exercise related to email marketing, social media content, or product photography retouching. This will assess technical proficiency and problem-solving abilities.

• Behavioral & Cultural Fit Interview: Questions will focus on collaboration, self-motivation, attention to detail, ability to thrive in a fast-paced environment, and interest in the company/product.

• Final Interview: Discussion with management and/or ownership to finalize the decision, likely focusing on strategic contributions and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the skills required for this role (digital marketing, product photography, branding, email design).

• Highlight Impact: For each project, clearly articulate the objective, your role, the creative process, and the results achieved (e.g., increased engagement, conversion rates, brand awareness). Use quantifiable metrics where possible.

• Showcase Versatility: Include a mix of design work, photography, and examples of social media or email campaigns to demonstrate your breadth of skills.

• Explain Your Process: Be prepared to walk through your design decisions, software usage, and problem-solving approaches for each project.

• Tailor to E-commerce: Emphasize projects that demonstrate an understanding of e-commerce best practices, visual merchandising, and driving online sales.

Challenge Preparation:

• Design Thinking: Practice approaching design challenges with a focus on the target audience, business objectives, and brand consistency.

• Photography & Retouching: Review common product photography challenges and retouching techniques relevant to e-commerce (e.g., background removal, color correction, lighting adjustments).

• Email Design: Familiarize yourself with best practices for email layout, CTA placement, and mobile responsiveness.

• Social Media Content: Prepare ideas for engaging social media content relevant to the cigar industry, considering current trends and platform specifics.

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates must be prepared to not only showcase their work but also articulate the strategic thinking and business impact behind it, demonstrating that their creative output drives tangible results for an e-commerce operation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in Photoshop (image editing, manipulation, web graphics), Illustrator (logos, branding, vector graphics), and InDesign (layout for promotional materials, potentially packaging mockups).

• Email Marketing Platforms: Experience with Klaviyo, Mailchimp, or similar platforms for designing, building, and deploying email campaigns.

• Product Photography Equipment: Access to and proficiency with professional cameras, lighting, and backdrops for product shoots.

• Photo Editing Software: Beyond Photoshop, familiarity with tools for efficient photo retouching and optimization.

Analytics & Reporting:

• Web Analytics: Basic understanding of Google Analytics or similar tools to interpret website traffic and user behavior data, informing creative asset optimization.

• Email Analytics: Ability to analyze email campaign performance metrics (open rates, click-through rates, conversion rates) to refine future creative.

• Social Media Analytics: Familiarity with native analytics on platforms like Facebook, Instagram, etc., to track engagement and audience growth.

CRM & Automation:

• E-commerce Platforms: Experience with BigCommerce, Shopify, or similar platforms for website merchandising and product presentation.

• Project Management Tools: While not explicitly mentioned, familiarity with tools like Asana, Trello, or Monday.com would be beneficial for managing project workflows and deadlines.

📝 Enhancement Note: The technology stack is centered around core design software and e-commerce marketing tools. Proficiency with Adobe Creative Cloud is non-negotiable, and experience with email platforms and e-commerce sites is crucial for day-to-day operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing original ideas and the ability to bring them to life through design and content, particularly in the context of brand development and marketing campaigns.

• Customer Focus: Designing and creating content with the end customer in mind, aiming to enhance their shopping experience and drive engagement and sales.

• Quality & Professionalism: Maintaining high standards for all creative output, ensuring polished, professional, and brand-aligned assets that reflect the premium nature of the products.

• Collaboration & Teamwork: Fostering a supportive environment where team members can share ideas, provide feedback, and work together to achieve common goals.

• Efficiency & Results-Oriented: Focusing on creating impactful marketing materials that directly contribute to business objectives and sales performance, while also managing time and resources effectively.

Collaboration Style:

• Cross-Functional Integration: Working closely with management, ownership, and potentially other marketing/sales team members to align creative output with business goals and promotional calendars.

• Feedback Exchange: Openness to receiving and providing constructive feedback on creative work to improve quality and effectiveness.

• Shared Vision: Contributing to a shared understanding of brand identity and marketing objectives to ensure all creative endeavors are cohesive and aligned.

📝 Enhancement Note: The company values emphasize a blend of creative excellence and business impact, which is typical for marketing and design roles within e-commerce. The "entrepreneurial" aspect suggests a culture that encourages proactivity and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Ensuring that creative output is not only aesthetically pleasing but also strategically aligned with sales targets and brand messaging.

• Rapid E-commerce Environment: Adapting quickly to changing market trends, promotional needs, and the fast-paced demands of daily e-commerce operations.

• Content Volume: Producing a high volume of quality creative assets consistently (daily emails, social media posts, product photos) while maintaining high standards.

• Brand Development Complexity: Contributing to the creation of entirely new cigar brands, which requires deep conceptual thinking, market understanding, and meticulous design execution.

Learning & Development Opportunities:

• Advanced Creative Software Skills: Opportunities to master new features within Adobe Creative Cloud or explore AI-powered design tools.

• E-commerce Marketing Strategy: Gaining deeper insights into e-commerce analytics, customer journey mapping, and conversion rate optimization through practical application.

• Brand Development Lifecycle: Learning the end-to-end process of creating and launching new consumer brands, from concept ideation and market research to packaging and promotional strategy.

• Industry Knowledge: Developing a specialized understanding of the premium cigar market, its consumers, and its unique marketing dynamics.

📝 Enhancement Note: The challenges are inherent to a high-volume, results-driven creative role in e-commerce. The growth opportunities are significant, particularly in the unique aspect of new brand creation, offering a path for substantial career development beyond typical design roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a daily promotional email for a new cigar release to maximize open rates and click-throughs?" (Focus on subject line strategy, visual hierarchy, CTA placement, and audience segmentation).

• "Describe your process for photographing and retouching premium cigars to make them visually appealing and accurate for an e-commerce listing." (Emphasize lighting, composition, detail capture, and professional retouching techniques).

• "How would you develop a social media content calendar for Atlantic Cigar to increase engagement and brand awareness?" (Discuss content pillars, platform-specific strategies, visual themes, and engagement tactics).

• "Walk us through a branding project from your portfolio. What was the objective, your creative process, and the outcome?" (Prepare to discuss brand identity, logo design, target audience, and how your creative solution met the objectives). Company & Culture Questions:

• "What interests you about Atlantic Cigar and the premium cigar industry?" (Research the company's history, values, and product offerings. Express genuine interest in the niche).

• "How do you stay organized and manage multiple creative projects with competing deadlines?" (Highlight your project management skills, prioritization techniques, and use of organizational tools).

• "Describe a time you received constructive criticism on your creative work. How did you handle it, and what did you learn?" (Focus on your ability to accept feedback and iterate to improve your work).

• "How do you see your creative skills contributing to the growth of an e-commerce business like ours?" (Connect your skills directly to driving sales, improving customer experience, and enhancing brand perception). Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem/objective, your solution (design/photography), and the result.

• Highlight Impact: Quantify your contributions whenever possible (e.g., "This campaign resulted in a 15% increase in click-through rates").

• Demonstrate Process: Show rough sketches, mood boards, or alternative concepts to illustrate your creative thinking and problem-solving.

• Focus on Relevance: Prioritize projects that align with the requirements of this specific role (digital marketing, product photography, branding, email design).

• Be Confident and Enthusiastic: Convey your passion for design and your excitement about the opportunity to contribute to Atlantic Cigar.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative skill and business acumen. Candidates need to show they understand how design and marketing directly impact sales and customer engagement in an e-commerce setting. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this Digital Marketing & Creative Designer position:

• Submit your application through the provided application link on Atlantic-Cigar-Co-LLC.careerplug.com.

• Customize Your Resume: Tailor your resume to highlight 2+ years of professional graphic design experience, specific digital marketing achievements, proficiency with Adobe Creative Cloud, product photography skills, and experience with email marketing platforms. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your online or PDF portfolio is up-to-date, showcases relevant projects (digital marketing, branding, product photography, email design), and clearly articulates your role and the impact of your work. Be ready to present it.

• Research the Company: Familiarize yourself with Atlantic Cigar Co. Llc, its product offerings, brand voice, and competitors. Visit their website and social media channels to understand their current marketing efforts.

• Practice Your Presentation: Rehearse presenting your portfolio and answering common interview questions, focusing on connecting your skills and experience to the specific needs of this role and company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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