Digital Creative Designer

📍 Job Overview

Job Title: Digital Creative Designer

Company: AIS (Advanced Info Service)

Location: Bangkok, Thailand

Job Type: FULL_TIME

Category: Creative & Design Operations / Marketing Operations

Date Posted: 2026-06-02

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• Design and optimize intuitive user experiences (UX/UI) for both customer-facing and enterprise platforms, focusing on seamless user journeys.

• Develop digital creative assets for loyalty programs and marketing campaigns, ensuring visual appeal and alignment with strategic business objectives.

• Collaborate closely with product owners, technical teams, and marketing stakeholders to translate requirements into effective design solutions.

• Create detailed user flows, wireframes, mockups, and interactive prototypes across various devices and interfaces.

• Apply user research insights to identify design challenges and implement innovative solutions that enhance user engagement and satisfaction.

📝 Enhancement Note: While the title is "Digital Creative Designer," the responsibilities heavily lean into UX/UI design principles and digital asset creation for marketing and loyalty programs. This role bridges the gap between creative design and user-centric digital product development, often falling under the umbrella of Marketing Operations or GTM Operations for its direct impact on customer engagement and campaign effectiveness. The "enterprise platforms" aspect suggests a need for understanding B2B or internal tool design, which is a valuable skill in operations.

📈 Primary Responsibilities

• Conduct user requirement gathering and evaluation for customer and enterprise platforms, working in close partnership with product owners and technical teams to define project scope and design direction.

• Translate abstract concepts into tangible user flows, detailed wireframes, high-fidelity mockups, and interactive prototypes that clearly articulate the intended user experience.

• Design and deliver comprehensive user journeys and user stories, ensuring optimization for a diverse range of devices and digital interfaces, from mobile to desktop.

• Develop visually engaging digital design materials for customer loyalty programs, including dynamic social media graphics, compelling email templates, and impactful digital advertising assets.

• Partner with marketing teams to conceptualize and execute creative design solutions that directly support and amplify business goals, driving campaign performance and brand consistency.

• Proactively identify potential design problems within user interfaces or workflows and devise elegant, user-centered solutions to enhance usability and effectiveness.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end design thinking, from initial concept and user research to final asset delivery for marketing and loyalty programs. The emphasis on "enterprise platforms" suggests potential involvement in internal tools or B2B solutions, requiring a broader understanding of user needs beyond direct consumers. This requires a designer who can think strategically about how design impacts business outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), Digital Media, or a related field. Equivalent practical experience will also be considered.

Experience: 0-2 years of professional experience in digital design, UX/UI design, or a closely related creative role. Demonstrable experience in creating digital assets for marketing campaigns or loyalty programs is highly valued.

Required Skills:

• Proficiency in UX/UI design principles and methodologies.

• Strong command of design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar tools.

• Experience in creating wireframes, mockups, and interactive prototypes.

• Ability to develop user flows and user journey maps.

• Skill in designing digital assets for social media, email marketing, and digital advertising.

• Excellent understanding of visual design principles, typography, color theory, and layout.

• Strong collaboration and communication skills, with the ability to work effectively in a cross-functional team environment.

• A keen eye for detail and a passion for creating intuitive and engaging user experiences. Preferred Skills:

• Familiarity with user research methodologies and the ability to incorporate feedback into design iterations.

• Experience with animation or motion graphics for digital assets.

• Basic understanding of front-end development principles (HTML, CSS) to better inform design decisions.

• Experience designing for loyalty programs or CRM-integrated platforms.

• Knowledge of A/B testing principles for design optimization.

• Experience working within an Agile development environment.

📝 Enhancement Note: Given the 0-2 year experience level, the focus is on foundational design skills and a strong portfolio. The "eager to learn" aspect mentioned in the job summary implies that mentorship and on-the-job training will be provided, making this an excellent entry-level role for aspiring operations-aligned designers. The preferred skills indicate areas where candidates can differentiate themselves and demonstrate potential for growth within marketing or GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of digital design projects, with a strong emphasis on UX/UI design for web and mobile applications.

• Clear demonstration of the design process, including problem identification, ideation, wireframing, prototyping, and final visual design.

• Case studies that highlight the impact of your design decisions on user engagement, conversion rates, or business objectives.

• Examples of digital assets created for marketing campaigns, loyalty programs, or social media, demonstrating creativity and brand alignment.

• Prototypes or interactive mockups that effectively communicate user flows and interface functionality. Process Documentation:

• Showcase projects where you have documented user flows, journey maps, or wireframes to communicate design intent.

• Include examples of how you have collaborated with cross-functional teams (e.g., product, engineering, marketing) to refine designs based on feedback and technical constraints.

• Provide evidence of iterative design processes, where feedback was incorporated to improve the final design solution.

• If applicable, demonstrate how designs were tested or validated, and how results informed subsequent design iterations.

📝 Enhancement Note: For an entry-level role, the portfolio is critical. It needs to clearly demonstrate foundational UX/UI skills, creative design capabilities, and an understanding of how design contributes to business goals. The emphasis should be on showing the process behind the design, not just the final output, and illustrating problem-solving abilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Digital Creative Designers with 0-2 years of experience in Bangkok, Thailand, the estimated annual salary range is approximately THB 300,000 - THB 500,000. This range can vary based on specific skills, portfolio strength, and the candidate's negotiation.

Benefits:

• Comprehensive health insurance coverage for employees and potentially dependents.

• Opportunities for professional development through training programs, workshops, and access to online learning platforms.

• Employee discounts on AIS products and services.

• Potential for performance-based bonuses and annual salary increments.

• Access to modern office facilities and a collaborative work environment.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities to contribute to Thailand's leading digital service provider, working on impactful projects.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday, with potential for some flexibility depending on project needs and team agreements.

📝 Enhancement Note: The salary range is estimated based on typical Thai market rates for junior creative roles and general cost of living in Bangkok. AIS is a major telecommunications and digital services provider in Thailand, suggesting they offer competitive benefits packages. The "eager to learn" aspect implies that professional development will be a key component of the benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications & Digital Services. AIS is a pioneer and leader in Thailand's digital transformation, offering a wide range of services including mobile, broadband, digital content, and enterprise solutions. This dynamic environment demands innovation and adaptability.

Company Size: Large Enterprise. AIS is one of Thailand's largest publicly listed companies, with tens of thousands of employees. This scale offers stability, extensive resources, and numerous opportunities for career advancement.

Founded: 1983. With a long history, AIS has continuously evolved from a traditional telecom provider to a comprehensive digital lifestyle enabler, demonstrating a strong capacity for innovation and strategic adaptation.

Team Structure:

• The role likely sits within a Marketing, Digital, or Product Development department, potentially part of a larger Creative or UX/UI team.

• Reporting structure will likely be to a Creative Lead, Design Manager, or a Head of Digital/Marketing.

• Cross-functional collaboration is expected with Product Owners, Marketing Managers, Content Strategists, Developers, and other stakeholders involved in platform development and campaign execution. Methodology:

• Emphasis on user-centered design principles, data-driven decision-making, and agile development methodologies.

• Collaborative approach to problem-solving, encouraging input from various departments to ensure designs meet both user needs and business objectives.

• Focus on continuous improvement and innovation to stay ahead in the fast-paced digital services market.

Company Website: https://www.ais.th/

📝 Enhancement Note: As Thailand's leading digital service provider, AIS likely fosters a culture of innovation, customer-centricity, and technological advancement. A "young talent team" implies a dynamic, energetic environment where learning and growth are encouraged. The scale of AIS also suggests robust internal processes and a structured approach to project management.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level (Junior) Digital Creative Designer role, suitable for individuals with foundational design skills and a strong desire to develop expertise in UX/UI and digital marketing design. The scope includes executing design tasks under guidance and contributing to specific project components.

Reporting Structure: The designer will report to a more senior member of the design or marketing team, likely a Design Lead or Manager, who will provide direction, feedback, and mentorship. This structure is typical for junior roles, allowing for structured learning and development.

Operations Impact: This role directly impacts customer engagement through intuitive platform design and effective marketing campaigns. By creating visually appealing and user-friendly digital assets for loyalty programs and marketing initiatives, the designer contributes to customer acquisition, retention, and overall brand perception. The design of enterprise platforms can also improve internal operational efficiency.

Growth Opportunities:

• Specialization: Develop deeper expertise in UX research, UI design, motion graphics, or specific digital marketing channels.

• Leadership: Progress to a Senior Designer role, then potentially a Design Lead or Manager, overseeing projects and mentoring junior designers.

• Cross-functional Mobility: Transition into roles within product management, digital marketing strategy, or GTM operations, leveraging design thinking and understanding of user engagement.

• Skill Enhancement: Gain exposure to advanced design tools, analytics platforms, and A/B testing methodologies to optimize design performance.

📝 Enhancement Note: The "eager to learn" aspect is key here. AIS, as a large corporation, would offer structured career paths. For a junior designer, growth typically involves mastering core skills, taking on more complex projects, and potentially specializing. The connection to GTM operations is strong, as effective digital creative design is crucial for campaign success and customer acquisition/retention strategies.

🌐 Work Environment

Office Type: AIS operates modern, well-equipped office spaces designed to foster collaboration and innovation. The Bangkok headquarters is likely a hub for creative and technical teams.

Office Location(s): Primarily based in Bangkok, Thailand. Specific office locations within Bangkok may vary but are generally accessible via public transportation. The job posting specifically mentions "Bangkok," and the derived locations include "Pathum Wan" and "Bangkok."

Workspace Context:

• Expect a collaborative open-plan office environment with dedicated workspaces for design and creative teams.

• Access to industry-standard design software and hardware will be provided.

• Opportunities for informal and formal collaboration with colleagues from various departments, including marketing, product development, and IT.

• Regular team meetings, brainstorming sessions, and project reviews will be integral to the workflow.

Work Schedule: The standard work schedule is typically Monday to Friday, 40 hours per week. While on-site, there might be some flexibility in daily start/end times, but the core hours and on-site presence are expected for team collaboration and project continuity.

📝 Enhancement Note: The on-site requirement is common for roles that benefit from direct team collaboration, brainstorming, and access to company resources. For a junior designer, being in the office facilitates learning from senior colleagues and integrating into the team's workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience.

• Portfolio Presentation/Interview: A session where you present your portfolio, discuss your design process, and answer questions about your projects. This is a critical stage to demonstrate your problem-solving skills and creative approach.

• Skills Assessment/Design Challenge: You may be given a small design task or challenge relevant to the role (e.g., design a social media graphic for a specific campaign, wireframe a simple user flow) to evaluate your practical skills and thought process.

• Team/Hiring Manager Interview: A discussion to assess cultural fit, understanding of the role, and alignment with AIS's values and team dynamics.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest projects that best showcase your UX/UI and digital creative skills. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the tools you used, your role, and the outcome or impact of your design.

• Highlight Process: Show your work-in-progress – sketches, wireframes, user flows, iterations – to demonstrate how you arrive at your final designs.

• Tailor to AIS: If possible, include a project that aligns with telecommunications, digital services, or loyalty programs. Research AIS's current campaigns and brand aesthetic.

• Prepare for Questions: Be ready to discuss your design choices, how you handle feedback, and your understanding of user-centered design principles.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity, usability, and meeting the stated objectives.

• Document your thought process and assumptions, even if you don't complete the entire task.

• Practice presenting your work concisely and clearly, as if you were presenting to a client or manager.

📝 Enhancement Note: The portfolio is paramount for a design role, especially at the junior level. The interview process will heavily scrutinize how well candidates can articulate their design thinking and demonstrate practical application of skills. The "eager to learn" aspect suggests that the interviewers will also be assessing potential and coachability.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) will be essential. Proficiency in Figma, Sketch, or Adobe XD for UX/UI design and prototyping is highly expected.

• Prototyping Tools: Experience with tools like Figma, Adobe XD, InVision, or similar for creating interactive prototypes.

• Collaboration Tools: Familiarity with platforms like Slack, Microsoft Teams, or Jira for team communication and project management.

Analytics & Reporting:

• Basic understanding of how design impacts metrics. Familiarity with analytics dashboards (e.g., Google Analytics, Adobe Analytics) is a plus, but not a primary requirement at this level. CRM & Automation:

• Awareness of how digital assets are used within CRM systems and marketing automation platforms (e.g., for email campaigns, landing pages) is beneficial. Experience with specific platforms is not expected, but understanding the context of their use is valuable.

📝 Enhancement Note: The core requirement is proficiency in industry-standard design tools. For a junior role, deep expertise in analytics or CRM platforms is secondary to strong design execution and a good portfolio. However, understanding how their designs will be deployed and measured is a valuable trait.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the needs of AIS customers through intuitive and engaging designs.

• Innovation: Encouraging creative thinking and exploring new design approaches to keep AIS at the forefront of digital services.

• Collaboration: Valuing teamwork and open communication, working together across departments to achieve common goals.

• Excellence: Striving for high-quality outcomes in all design work, ensuring attention to detail and adherence to brand standards.

• Agility: Adapting quickly to changing market demands and project requirements, embracing iterative design processes.

Collaboration Style:

• Open and communicative, with regular feedback loops between designers, product managers, and marketing teams.

• Cross-functional teams work closely to ensure designs are aligned with business objectives and technical feasibility.

• A culture that encourages constructive criticism and collaborative problem-solving to enhance design solutions.

• Knowledge sharing through team meetings, design critiques, and shared documentation.

📝 Enhancement Note: AIS, as a leading digital provider, would likely emphasize values that drive innovation, customer satisfaction, and efficient execution. The collaborative style is crucial for a role that interfaces with multiple departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Constraints: Learning to deliver innovative designs that also meet strict brand guidelines, technical limitations, and project deadlines.

• Adapting to Rapid Technological Changes: Staying current with emerging design trends, tools, and platform capabilities in the fast-evolving digital landscape.

• Managing Multiple Projects: Effectively prioritizing and managing workload when assigned to various campaigns or platform features simultaneously.

• Incorporating User Feedback: Skillfully integrating diverse user feedback and stakeholder input into design iterations without compromising the core vision.

Learning & Development Opportunities:

• Formal Training: Access to internal and external training programs focused on UX/UI design, digital marketing trends, and new design software.

• Mentorship: Guidance from experienced senior designers and creative leads within AIS.

• Industry Exposure: Opportunities to attend design conferences, webinars, and workshops to stay abreast of industry best practices.

• Project Variety: Exposure to a wide array of design challenges across different platforms and marketing initiatives, fostering broad skill development.

📝 Enhancement Note: The challenges are typical for junior roles in a dynamic industry. The growth opportunities highlight AIS's commitment to developing its talent, especially within a "young talent team."

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to balance user needs with business requirements. How did you approach it?" (Focus on your decision-making process and ability to find solutions.)

• "How do you stay updated on the latest design trends and tools?" (Highlight your proactivity and passion for continuous learning.)

• "Walk me through your process for creating a wireframe or a user flow for a new feature." (Demonstrate your systematic approach and understanding of UX principles.) Company & Culture Questions:

• "Why are you interested in working for AIS, specifically in this Digital Creative Designer role?" (Research AIS's mission, values, and recent projects. Connect your skills to their goals.)

• "How do you approach collaboration with team members from different departments (e.g., marketing, development)?" (Emphasize your communication skills and ability to work cross-functionally.)

• "What does 'user-centered design' mean to you, and how have you applied it in your work?" (Showcase your understanding of user empathy and design thinking.) Portfolio Presentation Strategy:

• Structure: Start with an overview of your portfolio, then dive into 2-3 key projects. For each project, clearly define the problem, your role, process, solution, and impact.

• Visuals: Use high-quality visuals, mockups, and prototypes. If presenting digitally, ensure smooth transitions and clear navigation.

• Narrative: Tell a compelling story for each project, highlighting your problem-solving skills and creative thinking.

• Conciseness: Be mindful of time and focus on the most impactful aspects of your work. Be prepared for follow-up questions.

• Enthusiasm: Show your passion for design and your eagerness to contribute to AIS.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating both technical design skills and the soft skills necessary for collaboration and problem-solving within a corporate environment. The portfolio presentation is the most critical element for this role.

📌 Application Steps

To apply for this Digital Creative Designer position:

• Submit your application through the AIS careers portal or the provided Workday link.

• Customize Your Resume: Highlight specific design skills, software proficiency, and any relevant project experience that aligns with UX/UI, digital marketing assets, or loyalty programs. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, well-organized, and showcases projects that demonstrate the required skills. Include case studies that explain your process and outcomes.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear communication, concise storytelling, and articulating your design rationale. Be ready to discuss your process and answer questions about your work.

• Research AIS: Understand AIS's brand, its services, and its position in the Thai digital market. Familiarize yourself with their current marketing campaigns and digital presence to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.