Designer de marque - Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Sid Lee

Location: Montréal, Quebec, Canada

Job Type: Full-Time

Category: Brand Design / Creative Operations

Date Posted: 2026-08-07T15:14:12

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the hands-on creation and execution of visual assets to bring the Sid Lee brand to life across various external channels, aligning with contemporary visual culture.

• The Brand Designer will translate brand strategy and creative direction into compelling visual content for social media, presentations, events, and marketing materials.

• A key aspect of this role involves developing and maintaining a consistent brand identity across digital and physical touchpoints, ensuring high-quality execution and attention to detail.

• This position requires proficiency in industry-standard design tools, including advanced generative AI capabilities, to accelerate ideation and production workflows.

📝 Enhancement Note: While the core role is Brand Design, its emphasis on translating strategy into visual content for marketing, social media, and events positions it within the broader scope of Creative Operations, requiring a blend of design expertise and operational efficiency in content production.

📈 Primary Responsibilities

• Translate Sid Lee's brand strategy and creative direction into distinctive, high-quality visual executions across all external touchpoints.

• Design social-first content for platforms like Instagram, LinkedIn, and TikTok, developing static, motion, and video assets that showcase Sid Lee's work, people, culture, and ideas.

• Create comprehensive visual materials for award submissions, including case studies, presentation decks, and supporting assets, ensuring a cohesive and impactful presentation.

• Develop and maintain design systems, templates, and brand guidelines to enable efficient and consistent execution of brand assets by the wider team.

• Collaborate closely with the Director, Brand, and other internal creative and strategic partners to ensure all brand materials consistently reflect Sid Lee's high creative standards.

• Experiment with generative AI tools and emerging formats to evolve Sid Lee's digital presence and creative production processes.

• Design visual identities and creative assets for Sid Lee events, activations, talks, and other industry initiatives, enhancing brand visibility and engagement.

• Adapt and repurpose existing content, such as awards and recognitions, into engaging assets for various Sid Lee brand channels.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can not only create visually appealing assets but also manage their production efficiently, adapt them across multiple platforms, and contribute to evolving the brand's visual strategy, aligning with operational excellence in creative output.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, or a related creative field is strongly implied by the role's responsibilities and required skills.

Experience: 2 to 5 years of professional design experience, with a preference for candidates who have worked within a creative agency, design studio, media company, or a culturally influential brand. This experience should demonstrate a proven ability to translate strategic concepts into impactful visual communications.

Required Skills:

• Strong portfolio showcasing mastery of graphic design, typography, layout, and visual storytelling across a diverse range of formats.

• Advanced proficiency in Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign).

• Advanced proficiency in Figma and Figma Slides for collaborative design and presentation creation.

• Demonstrated experience and proficiency using generative AI tools (e.g., ChatGPT, Adobe Firefly, Midjourney, Runway, or similar) to enhance ideation, content creation, design workflows, and creative production.

• Excellent understanding of social-first design principles and contemporary visual culture.

• Ability to work independently from briefs while effectively collaborating with creative and strategic partners.

• Strong attention to detail, organizational skills, and the capacity to manage multiple priorities simultaneously.

• Fluency in spoken and written French is required.

• Fluency in spoken and written English is required for working with national and international clients and colleagues. Preferred Skills:

• Experience in motion design, video editing, or animation.

• Familiarity with developing and implementing design systems.

• Understanding of brand strategy and its application in visual design.

📝 Enhancement Note: The emphasis on generative AI tools and proficiency across multiple design platforms (Adobe, Figma) suggests a modern, tech-forward approach to design operations. The bilingual requirement points to the international scope of the brand and its operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is essential, demonstrating a strong grasp of graphic design principles, typography, layout, and compelling visual storytelling across various media.

• Showcase examples of social-first content creation, including static graphics, motion graphics, and short-form video, highlighting an understanding of platform-specific best practices.

• Include case studies that illustrate the process of translating brand strategy or a creative brief into a final visual execution, detailing the ideation phase and problem-solving approach.

• Demonstrate experience with designing for presentations and marketing collateral, showcasing clarity, brand consistency, and impact.

• Portfolio pieces should highlight proficiency with Adobe Creative Cloud and Figma, and ideally, showcase the innovative application of generative AI in the design process. Process Documentation:

• Applicants should be prepared to discuss their process for developing design systems and templates that ensure brand consistency and efficiency for a larger team.

• Be ready to articulate how you approach the translation of strategic objectives into creative visual outputs, detailing your workflow from brief to final delivery.

• Demonstrate an understanding of how to adapt creative concepts across different digital and physical formats, considering platform-specific requirements and audience engagement.

• Be prepared to share insights on how you leverage AI tools to streamline design workflows, accelerate ideation, and enhance creative production.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It serves as the primary "process and systems" demonstration, showcasing not just the final output but the designer's methodology, tool proficiency, and strategic application of design principles in a production environment.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Montréal, Quebec, Canada), and the specialized skills required (advanced design software, generative AI, bilingualism), a competitive salary range for a Brand Designer in Montréal would typically fall between CAD $60,000 and $85,000 annually. This estimate is based on industry benchmarks for creative roles in major Canadian cities, adjusted for the specific technical and creative demands of this position.

Benefits:

• Comprehensive health and dental insurance plans.

• Generous paid time off (vacation, sick days, holidays).

• Opportunities for professional development, including workshops, courses, and conference attendance.

• Contribution to retirement savings plans (e.g., RRSP matching).

• Access to creative tools and technology, including advanced software and AI platforms.

• Potential for hybrid work arrangements, offering flexibility between home and office.

• Employee assistance programs for mental health and well-being support.

Working Hours: The role is listed as full-time, with a standard expectation of 40 hours per week. However, the hybrid work arrangement suggests potential flexibility in how these hours are structured, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: Salary estimates are based on research of similar Brand Designer roles in Montréal, considering the 2-5 years of experience requirement and the specific technical skills like advanced Figma and generative AI proficiency. Benefits are typical for full-time positions at established creative agencies in Canada.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing, Creative Services, Design. Sid Lee operates within the dynamic landscape of brand building, creative strategy, and integrated communications, positioning itself as a multidisciplinary creative collective.

Company Size: Over 300 employees. This size indicates a well-established organization with diverse capabilities and a structured approach to projects, offering ample opportunities for collaboration and exposure to various disciplines.

Founded: Sid Lee was founded with a vision to push creative boundaries and redefine how brands connect with culture and innovation. This history suggests a culture that values forward-thinking, experimentation, and a deep understanding of contemporary trends.

Team Structure:

• The Brand Designer will work closely with the Director, Brand, and collaborate with a diverse range of internal talents, including designers, art directors, copywriters, strategists, and producers.

• This structure implies a highly collaborative environment where cross-functional teamwork is essential for successful project execution.

• The team operates as a cohesive unit, sharing expertise to deliver integrated creative solutions for clients and for the Sid Lee brand itself. Methodology:

• Sid Lee's methodology likely involves a blend of strategic thinking, cultural insight, and creative execution, aiming to "break the ordinary."

• Emphasis is placed on understanding contemporary visual culture and leveraging diverse disciplines to create impactful brand experiences.

• The use of AI and emerging tools suggests a commitment to innovation and efficiency in creative processes.

Company Website: https://sidlee.com/en/careers/job-listing/jobdetails?gh_jid=8114218

📝 Enhancement Note: The company's description as a "multidisciplinary creative collective" and its global presence with offices in multiple major cities highlight an environment that fosters diverse perspectives and innovative approaches to brand development and creative operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Brand Designer. It requires a solid foundation of 2-5 years of experience, indicating an individual capable of independent work from a brief while also being a collaborative team member. The focus is on execution and creative problem-solving within established brand guidelines, with opportunities to contribute to the evolution of the brand's visual expression.

Reporting Structure: The Brand Designer reports directly to the Director, Brand. This structure allows for clear guidance, strategic alignment, and mentorship, while also providing a direct channel for creative input and feedback.

Operations Impact: The Brand Designer's work directly impacts Sid Lee's external perception, brand awareness, and business development efforts. By creating compelling visual content, they contribute to the agency's reputation, attract new clients, and reinforce its position as a leading creative entity. This role is crucial for maintaining a strong, consistent, and culturally relevant brand presence.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, or advanced AI-driven design workflows, becoming a specialist within the brand team.

• Creative Leadership: Potential to move into more senior design roles, art direction, or even creative direction positions, taking on greater strategic responsibility and leading creative projects.

• Cross-Functional Exposure: Collaboration across Sid Lee's various disciplines (Architecture, Sport, etc.) and its sister companies (Yard, Digital Kitchen) offers broad exposure to different creative challenges and business models.

• Industry Recognition: Contributing to award-winning submissions and high-profile brand initiatives can enhance professional reputation and open doors to further opportunities within the agency or the broader industry.

📝 Enhancement Note: The growth path for a Brand Designer in a large creative agency like Sid Lee typically involves progressing from execution-focused roles to more strategic and leadership positions, with opportunities to specialize in emerging creative technologies.

🌐 Work Environment

Office Type: Sid Lee operates with a hybrid work model, suggesting a blend of in-office collaboration and remote work flexibility. The office environment is likely designed to foster creativity, collaboration, and idea-sharing, typical of leading creative agencies.

Office Location(s): The role is based in Montréal, Quebec, Canada, with Sid Lee having offices in other major global cities. This suggests a dynamic, international work environment.

Workspace Context:

• The Montréal office is expected to be a hub for creative energy, equipped with the necessary tools and technology to support design production.

• Collaborative spaces will likely be available for team meetings, brainstorming sessions, and cross-functional work with other departments.

• The hybrid model allows for personalizing the workspace to optimize productivity, balancing focused individual work with team interaction.

Work Schedule: A standard 40-hour work week is expected, with the flexibility inherent in a hybrid arrangement. This structure allows for effective management of project deadlines and creative workflows while accommodating personal needs.

📝 Enhancement Note: The hybrid nature of the work environment is a key consideration for operations professionals, impacting workflow management, team communication strategies, and the utilization of office resources versus remote setups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and design capabilities. Ensure your portfolio clearly highlights your proficiency with Adobe Creative Cloud, Figma, and generative AI, and demonstrates your ability to create social-first content and marketing collateral.

• Creative Challenge/Portfolio Presentation: You will likely be asked to present your portfolio and discuss specific projects, focusing on your design process, strategic thinking, and how you translate briefs into visual solutions. Be prepared to discuss your experience with AI tools and how you applied them.

• Team/Director Interview: This stage will assess your cultural fit, collaboration style, and understanding of brand strategy. Be ready to discuss your experience working in agency or client-side environments and your approach to bilingual communication.

• Final Interview: Potentially with senior leadership, focusing on strategic alignment and long-term potential within the agency.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your skills in graphic design, social media content, presentations, and ideally, AI-assisted design.

• Showcase Process: For each project, detail the brief, your role, the challenges, your creative process, the tools used (highlighting Figma and AI), and the final outcome. Quantify impact where possible.

• Highlight AI Proficiency: Clearly label and describe any projects where generative AI was used, explaining its role in ideation, asset creation, or workflow optimization.

• Demonstrate Bilingualism: If possible, include examples of work produced in both French and English, or be prepared to speak to your experience creating content for both languages.

• Clarity and Conciseness: Ensure your portfolio is easy to navigate, visually appealing, and that your explanations are clear and to the point.

Challenge Preparation:

• Design Brief Interpretation: Practice breaking down complex briefs into actionable design tasks, identifying key objectives and target audiences.

• AI Ideation Exercise: Be ready to articulate how you would use AI tools to brainstorm concepts or generate initial visual directions for a hypothetical Sid Lee brand campaign.

• Brand Consistency: Prepare to discuss how you ensure brand consistency across diverse platforms and formats, referencing Sid Lee's existing visual identity.

📝 Enhancement Note: The emphasis on a strong portfolio, proficiency with specific tools (Figma, AI), and bilingualism are critical components for this role's application and review process. Candidates should tailor their portfolio and interview responses to highlight these aspects.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite for graphic design, including Photoshop, Illustrator, and InDesign. Proficiency is expected for creating high-quality visual assets.

• Figma: A collaborative interface design tool, critical for modern design workflows, teamwork, and creating interactive prototypes.

• Figma Slides: Likely used for creating dynamic presentations and decks, enhancing the visual storytelling capabilities for internal and external communications.

Analytics & Reporting:

• While not explicitly listed as a primary responsibility, familiarity with social media analytics tools (e.g., native platform insights, third-party tools) would be beneficial for understanding content performance and informing future design decisions. CRM & Automation:

• No direct CRM or automation tools are specified for this design role. However, an understanding of how design assets integrate into marketing automation platforms or CRM-driven campaigns could be a plus. Emerging Technologies:

• Generative AI Tools: Proficiency with tools such as ChatGPT, Adobe Firefly, Midjourney, and Runway is a key requirement, indicating Sid Lee's commitment to leveraging AI for creative acceleration, ideation, and production.

📝 Enhancement Note: The explicit mention of Figma and generative AI tools highlights Sid Lee's adoption of modern, collaborative, and AI-enhanced design workflows. Candidates must demonstrate competence in these areas.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, encouraging designers to push boundaries, experiment with new tools (like AI), and develop original concepts that break the ordinary.

• Collaboration & Teamwork: Sid Lee emphasizes working as "one team," fostering a collaborative environment where designers, strategists, and other creatives work together to achieve common goals.

• Cultural Relevance: A deep understanding and appreciation for contemporary visual culture is essential, ensuring that the brand's expression resonates with current trends and audiences.

• Excellence & Craftsmanship: A commitment to high-quality execution, attention to detail, and delivering impactful visual assets that uphold Sid Lee's reputation.

• Bilingualism & Inclusivity: Valuing diverse perspectives and communication abilities, as evidenced by the requirement for both French and English fluency, and a commitment to an inclusive workplace.

Collaboration Style:

• Cross-functional Integration: The Brand Designer will work closely with various teams, including marketing, strategy, and other creative disciplines, requiring strong communication and partnership skills.

• Feedback-Driven: A culture that likely encourages constructive feedback to refine creative output and ensure alignment with brand strategy and objectives.

• Agile & Responsive: Given the nature of social media and dynamic marketing landscapes, the team likely operates with a degree of agility, adapting to new trends and project needs.

📝 Enhancement Note: Sid Lee's values emphasize a forward-thinking, collaborative, and culturally attuned approach to creativity. For operations, this translates to a need for designers who are not only skilled but also adaptable, communicative, and aligned with the agency's innovative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Digital Landscape: Staying ahead of new social media trends, emerging platforms, and evolving visual culture requires continuous learning and adaptation.

• Balancing Brand Consistency with Innovation: Maintaining Sid Lee's core brand identity while experimenting with new creative approaches, including AI, can be a delicate balance.

• Managing Multiple Projects and Deadlines: The role involves juggling various creative tasks for different channels, requiring strong organizational and time-management skills to ensure timely delivery without sacrificing quality.

• Translating Strategy into Visuals: Effectively interpreting strategic objectives and complex ideas into compelling and accessible visual content for diverse audiences.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in leveraging generative AI for creative workflows, potentially leading to specialized roles or contributions to internal AI best practices.

• Motion & Video Skills: Developing advanced skills in motion design and video editing can open doors to creating more dynamic and engaging digital content.

• Brand Strategy Exposure: Working closely with the Director, Brand, provides insights into brand strategy development, which can inform future career growth into more strategic creative roles.

• Cross-Disciplinary Learning: Exposure to Sid Lee's diverse practices offers chances to learn about different creative fields and how they integrate into broader brand campaigns.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of brand design in a leading creative agency, emphasizing continuous skill development, adaptability to new technologies, and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating Sid Lee's brand strategy into a compelling visual campaign for a new social media platform?" (Focus on process, audience, platform adaptation)

• "Describe a time you used generative AI to overcome a creative challenge or accelerate your design process. What was the outcome?" (Highlight AI proficiency and problem-solving)

• "How do you ensure brand consistency across a wide range of digital and physical touchpoints, especially when working with multiple stakeholders?" (Demonstrate understanding of brand governance and collaboration) Company & Culture Questions:

• "What aspects of Sid Lee's work or culture resonate most with you, and why?" (Show research and alignment with agency values)

• "How do you stay current with contemporary visual culture and design trends, particularly in social media?" (Assess your cultural curiosity and proactive learning)

• "Describe your experience working in a bilingual or international creative environment. How do you approach communication and collaboration across languages?" (Address bilingual requirement and cross-cultural competence) Portfolio Presentation Strategy:

• Narrative Arc: For each project, tell a story: the challenge, your process, the solution, and the impact. Frame your role clearly.

• Tool Showcase: Explicitly mention and, if possible, visually demonstrate your proficiency with Adobe Creative Cloud, Figma, and any AI tools used in the project.

• Strategic Alignment: Connect your design choices back to the project's strategic goals and Sid Lee's brand objectives.

• Conciseness and Clarity: Be prepared to present your portfolio within a set timeframe, focusing on the most impactful examples and key takeaways.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, adaptability to new technologies (AI), strong collaboration, and bilingual communication capabilities, all within the context of Sid Lee's creative culture.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on the Sid Lee careers page, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to prominently feature projects showcasing social media design, presentation design, and any work involving generative AI. Highlight your bilingual capabilities if evident in your work.

• Resume Optimization: Ensure your resume clearly outlines your 2-5 years of relevant design experience, proficiency in Adobe Creative Cloud and Figma, and any specific experience with generative AI tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to brand strategy, and your experience with AI tools. Prepare specific examples for behavioral and strategy-based questions.

• Company Research: Familiarize yourself with Sid Lee's recent work, client portfolio, and their stated values to demonstrate genuine interest and cultural fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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