Design Ops - AI & Design Systems (F/M)

📍 Job Overview

Job Title: Design Ops - AI & Design Systems (F/M)

Company: Betclic Group

Location: Bordeaux, France

Job Type: Full-time

Category: Design Operations / Product Operations

Date Posted: April 23, 2026

Experience Level: Mid to Senior (Estimated 5-10 years)

Remote Status: Hybrid (4 days in office per month required)

🚀 Role Summary

• Drive the evolution of a scalable and machine-readable design system, ensuring seamless integration between design and front-end development.

• Optimize design operations and streamline workflows across the entire design lifecycle, enhancing team velocity and efficiency.

• Integrate and scale AI-powered design practices and tools to revolutionize design production and workflows.

• Foster a culture of systems thinking and continuous experimentation, bridging the gap between Design, Product, and Engineering teams.

• Increase overall design leverage, efficiency, and impact within the organization through strategic operational improvements.

📝 Enhancement Note: This role is positioned within Betclic's Customer Experience team, indicating a strong focus on user-facing product development. The emphasis on "machine-readable" and "AI-consumable" systems suggests a forward-thinking approach to design infrastructure, aiming to leverage AI for design generation, analysis, and optimization. This is a key differentiator for operations professionals looking to work at the intersection of design, AI, and scalable systems.

📈 Primary Responsibilities

• Design System Ownership: Act as the product owner for the design system, ensuring its scalability, maintainability, interoperability, and alignment with engineering practices, including the definition and management of design tokens.

• Cross-functional Integration: Ensure seamless integration between design tools (e.g., Figma) and front-end code, collaborating closely with engineers to maintain consistency and efficiency.

• Workflow Design & Optimization: Design, document, and implement optimized workflows for the design lifecycle, from ideation to implementation, including structured Figma file organization and collaboration protocols.

• AI Tool Integration & Scaling: Identify, test, evaluate, and scale AI-powered design tools and workflows (e.g., Figma AI, Cursor, Generative AI) to enhance design production and team capabilities.

• Governance & Quality Assurance: Define and implement robust governance models for the design system, including contribution guidelines, validation processes, version control, and quality gates for design reviews.

• Documentation & Knowledge Sharing: Create and maintain high-quality, accessible documentation for the design system and AI practices to support team adoption and future development.

• Adoption & Culture Champion: Drive widespread adoption of the design system and AI practices across design, product, and engineering teams, promoting systems thinking and a culture of innovation.

• Performance Measurement: Define and track key metrics to measure the impact, efficiency, and leverage of the design system and operational improvements.

📝 Enhancement Note: The core responsibilities highlight a dual focus on foundational design system management and advanced AI integration. Operations professionals in this role must be adept at both establishing robust, scalable processes and experimenting with cutting-edge AI technologies. The emphasis on "machine-readable" and "AI-consumable" systems is critical, indicating a need for structured data and componentization that AI can effectively process.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's or Master's degree in Design, Computer Science, Human-Computer Interaction, or a related field is typically expected for roles involving complex systems and technical collaboration. Equivalent practical experience will also be considered.

Experience: Substantial experience (estimated 5-10 years) in design operations, design systems, or related product development roles, with a proven track record of scaling design practices.

Required Skills:

• Advanced mastery of Figma, including its features for design systems, component management, and collaboration.

• Proven experience working with and evolving design systems at scale, demonstrating understanding of their lifecycle and governance.

• Strong understanding of front-end development principles and experience collaborating effectively with engineers for seamless design-to-code integration.

• Hands-on experience and curiosity with AI tools relevant to design, such as Figma AI, Cursor, or other Generative AI platforms.

• Ability to define, document, and implement clear, scalable processes and operational frameworks.

• Excellent pragmatic, impact-driven mindset with strong problem-solving abilities.

• Superior communication and interpersonal skills, with the ability to influence and collaborate across diverse teams.

Preferred Skills:

• Experience with design tokens and structured design system foundations.

• Familiarity with defining governance models for design systems.

• Experience in setting up design reviews and quality gates.

• Understanding of systems thinking and its application in design and operations.

• Experience with machine-readable design specifications or structured data formats.

• Familiarity with other design or prototyping tools.

📝 Enhancement Note: The "advanced mastery of Figma" is a critical requirement, suggesting the need for candidates who can leverage Figma not just for design but as a platform for system management and AI integration. The emphasis on "curiosity and hands-on with AI tools" indicates that practical experience or a strong willingness to learn and experiment with emerging AI technologies is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Detailed case studies showcasing the development, evolution, and impact of design systems you have managed or significantly contributed to.

• Examples of workflow designs and process improvements that demonstrably increased efficiency or collaboration for design teams.

• Demonstrations of how you've facilitated seamless integration between design tools and development environments.

• Evidence of your experience with AI tools in a design context, highlighting specific use cases and outcomes.

Process Documentation:

• Showcase your ability to create comprehensive process documentation for design system governance, including contribution workflows, versioning strategies, and quality assurance measures.

• Present examples of how you've documented and optimized end-to-end design workflows, from initial brief to final handoff.

• Include documentation related to the implementation and adoption of new tools or methodologies, particularly AI-driven solutions.

• Demonstrate your approach to creating user-friendly documentation for both designers and engineers interacting with the design system and AI tools.

📝 Enhancement Note: For this Design Ops role, the portfolio should strongly emphasize process-driven achievements. Candidates should focus on demonstrating their ability to build and manage complex systems (design systems, workflows, AI integrations) and quantify their impact through efficiency gains, consistency improvements, and adoption rates. The inclusion of "machine-readable" aspects and AI tool usage within case studies will be highly advantageous.

💵 Compensation & Benefits

Salary Range: Based on the role's responsibilities, the estimated salary range for a Design Ops - AI & Design Systems professional in Bordeaux, France, with 5-10 years of experience, is approximately €60,000 to €85,000 per year. This estimate considers the specialized nature of Design Ops, the emphasis on AI, and the cost of living in Bordeaux.

Benefits:

• Paid Time Off: 25 days of paid leave plus 10 RTT (Réduction du Temps de Travail) days.

• Meal Vouchers: A Ticket Restaurant® card credited with €11 per day (€6 funded by Betclic, €5 by employee contribution).

• Health Insurance: Comprehensive 100% health insurance coverage for the employee and their children.

• Commuting Assistance: 50% reimbursement of public transport costs OR an annual sustainable mobility allowance of €230 for commuting via sustainable transport.

• Flexible Work: Hybrid work model, with remote work possible from other cities, requiring on-site presence 4 days per month.

• Professional Development: Access to a vast training catalog with annual opportunities for professional growth.

• Office Amenities: Well-appointed office spaces with a rooftop offering scenic views, on-site sports classes (Pilates, circuit training, boxing, yoga, futsal, padel, tennis), and internal social events.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with the flexibility afforded by the hybrid work model.

📝 Enhancement Note: The salary estimation is based on market data for similar roles in France, factoring in the specific location of Bordeaux and the advanced skill requirements (AI, Design Systems at scale). The benefits package is generous, reflecting Betclic's commitment to employee well-being and professional development, which is attractive for operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Sports Betting and Gaming, a dynamic and fast-paced sector within the broader Tech industry. Betclic is a significant European leader.

Company Size: Approximately 1,600 employees across 5 countries, indicating a large, established, yet agile organization. This size allows for significant impact while offering structure.

Founded: While the founding date isn't specified, Betclic has a sustained history of growth, positioning it as an experienced player in the tech and gaming market.

Team Structure:

• The role is within the "Customer Experience team," which includes Product Designers, UX Researchers, and Product Operations Managers. This implies a collaborative, user-centric environment.

• The Design Ops role will likely report into a Head of Design or Head of Product Operations, working closely with engineering leads (e.g., Head of Front Platform).

Methodology:

• Data Analysis & Insights: Betclic, as a tech and gaming company, likely employs rigorous data analysis to understand user behavior, optimize product performance, and drive business decisions.

• Workflow Planning & Optimization: The core of this role involves designing and improving workflows, indicating a structured approach to process management and efficiency.

• Automation & Efficiency: The emphasis on AI and scalable systems points to a drive for automating repetitive tasks and maximizing operational efficiency across the design function.

Company Website: https://betclicgroup.com

📝 Enhancement Note: Betclic's culture appears to be a blend of a fast-paced tech environment ("hypergrowth," "new challenges") and a focus on employee well-being ("healthy work-life balance," "hybrid work model," "on-site sports classes"). The "multicultural team" and "diversity and inclusion" statements suggest an inclusive workplace. For operations professionals, this means an environment that values both innovation and structured processes, with opportunities to influence how work gets done.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized Design Operations expert, focusing on the critical intersection of Design Systems, AI, and operational efficiency. It's a mid-to-senior level position that requires significant autonomy and the ability to drive strategic initiatives. It offers a pathway to becoming a lead or principal in Design Operations or Product Operations.

Reporting Structure: You will report to a senior leader within the Customer Experience team, likely the Chief Experience Officer or Head of Product Operations, and will work closely with technical leads such as the Head of Front Platform and Head of Product Design. This structure allows for visibility and influence across key departments.

Operations Impact: The role's primary objective is to increase overall design leverage, efficiency, and impact. This means directly contributing to faster product development cycles, more consistent user experiences, and enabling design and engineering teams to work more effectively, ultimately impacting customer satisfaction and business growth.

Growth Opportunities:

• Specialization: Deepen expertise in Design Systems, AI in Design, and advanced Design Operations methodologies.

• Leadership: Potential to lead design operations initiatives, mentor junior team members, or transition into a management role within Product Operations or Design leadership.

• Skill Development: Continuous learning opportunities through training, conferences, and hands-on experience with cutting-edge AI and design technologies.

• Cross-functional Exposure: Gain in-depth understanding of product development, engineering practices, and business strategy within the dynamic online gaming industry.

📝 Enhancement Note: This role offers a unique opportunity for operations professionals to specialize in a high-demand area that combines foundational operational excellence with emerging AI technologies. The growth path is clearly defined, moving from expert individual contributor to potential leadership roles, with a strong emphasis on continuous learning and impact.

🌐 Work Environment

Office Type: The role is based in Bordeaux, France, in modern office spaces designed for collaboration and employee well-being. The office features a rooftop with views, indicating a pleasant and modern work environment.

Office Location(s): The primary location is 117 Quai de Bacalan, 33300 Bordeaux, France. Remote work is possible from other cities, but requires on-site presence 4 days per month.

Workspace Context:

• Collaborative Environment: The team structure (Design, UX Research, Product Ops) and the emphasis on cross-functional collaboration suggest a dynamic and interactive workspace.

• Tools & Technology: Expect access to industry-standard design tools (Figma), AI platforms, and potentially other collaboration and project management software. The role itself will be instrumental in shaping the tool ecosystem.

• Team Interaction: Frequent interaction with designers, researchers, engineers, and product managers is expected, fostering a rich exchange of ideas and problem-solving.

Work Schedule: A hybrid work model is offered, providing flexibility. Standard full-time hours (likely 40 hours/week) are expected, with the ability to balance on-site and remote work. This structure supports efficient workflow management and personal work-life balance.

📝 Enhancement Note: The hybrid model with a requirement for 4 days of office presence per month is a key detail for operations professionals. It signifies a commitment to both flexibility and in-person collaboration, which is crucial for activities like design reviews, team syncs, and strategic planning. The Bordeaux office environment, with its amenities, suggests a company that invests in its physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial HR Screening: A 30-minute call with Elliot (HR) to assess basic qualifications and cultural fit.

• AssessFirst Test: Online assessment covering personality, motivation, and cognitive reasoning. This is a common step to gauge candidate suitability beyond technical skills.

• Hiring Manager Interviews: Interviews with Thomas (Chief Experience Officer), Theo (Head of Front Platform), and Lucien (Head of Product Design) along with a Senior Designer. These will likely delve into technical expertise, strategic thinking, and collaboration style.

• Final HR Interview: A wrap-up interview with Elliot to discuss AssessFirst results and finalize fit.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your solution, and the measurable outcomes (e.g., % reduction in design time, % increase in component adoption, improved consistency scores).

• Showcase Process: Go beyond just showing final designs. Detail the processes you implemented or improved, the tools you used (especially Figma and AI tools), and how you managed workflows and governance.

• Highlight AI Integration: If possible, include examples of how you've integrated AI into design workflows or leveraged AI-powered systems. Document the challenges and learnings.

• Structure for Clarity: Organize your portfolio logically, perhaps by project or by skill area (Design Systems, Workflow Optimization, AI Implementation). Use clear headings and concise descriptions.

• Tailor to the Role: Emphasize aspects of your experience that directly align with Betclic's requirements: scalable design systems, machine-readable formats, AI tools, and cross-functional collaboration.

Challenge Preparation:

• Be prepared for case studies or practical exercises that might involve:

  • Designing a workflow for a new design system feature.
  • Evaluating the integration of an AI tool into a current process.
  • Proposing governance rules for a component library.
  • Optimizing a Figma file structure for scalability.

• Practice articulating your thought process, especially when discussing complex systems, trade-offs, and how you measure success.

• Prepare to discuss your experience with AI in design, including any ethical considerations or potential pitfalls.

📝 Enhancement Note: The multi-stage interview process, including a cognitive assessment, indicates Betclic's thoroughness in candidate selection. The portfolio review is critical; candidates should prepare to deep-dive into their process and quantifiable achievements, especially concerning system scalability and AI integration. The interview panel includes key stakeholders from Product Design and Engineering, emphasizing the collaborative nature of this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for design system management, component creation, collaboration, and integration with front-end.

• AI Design Tools: Experience with or strong aptitude for tools like Figma AI, Cursor, Generative AI platforms is essential for exploring AI-powered design practices.

• Documentation Platforms: Tools for creating and maintaining design system documentation (e.g., Zeroheight, Notion, Confluence, or custom solutions).

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role's core function, but understanding how design outputs feed into product development pipelines is key. Familiarity with CI/CD concepts for design assets could be beneficial.

• Integration Tools: Understanding how design systems integrate with front-end frameworks (e.g., React, Vue, Angular) and potentially backend systems for data consumption by AI.

📝 Enhancement Note: The explicit mention of Figma and a range of AI tools (Figma AI, Cursor, Generative AI) is a strong indicator of the required technical proficiency. Candidates should be ready to discuss their experience with these specific tools and their strategic application in a Design Ops context. The "machine-readable" requirement suggests an interest in structured data formats and potentially code-based design elements.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A drive to explore and implement new technologies like AI to improve design processes and outcomes.

• Efficiency & Scalability: A focus on building robust, maintainable systems and workflows that can support the company's growth.

• Collaboration & Cross-functional Partnership: A commitment to working closely with Design, Product, and Engineering to achieve shared goals.

• Data-Driven Impact: An emphasis on measuring and demonstrating the value and impact of design operations initiatives.

• Kindness & Enthusiasm: Betclic explicitly seeks candidates who bring these personal qualities, suggesting a positive and supportive work environment.

Collaboration Style:

• Systems Thinking: Encouraging a holistic view of how design, technology, and processes interact.

• Agile & Iterative: Working within a dynamic environment that likely embraces iterative development and continuous improvement.

• Proactive Communication: Regularly sharing updates, seeking feedback, and bridging communication gaps between teams.

• Knowledge Sharing: Fostering an environment where best practices and learnings are shared openly, especially around new tools and methodologies.

📝 Enhancement Note: Betclic's stated values of "kindness and enthusiasm" alongside the emphasis on "innovation through diversity and inclusion" suggest a culture that balances professional rigor with a positive, human-centric approach. For operations professionals, this means an environment where process improvement is valued, but also where teamwork and a positive attitude are highly regarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: Evolving a design system to meet the needs of a growing organization and diverse product portfolio.

• AI Integration Complexity: Successfully identifying, testing, and scaling AI tools and workflows while managing potential risks and ensuring adoption.

• Bridging Design & Engineering: Ensuring seamless and efficient handoffs and continuous collaboration between design and front-end development teams.

• Driving Adoption: Overcoming resistance to change and ensuring widespread adoption of new systems, processes, and AI tools across multiple teams.

• Measuring Impact: Quantifying the ROI and effectiveness of Design Ops initiatives in a tangible way.

Learning & Development Opportunities:

• AI in Design: Deep dive into the practical application of AI for design generation, analysis, and workflow automation.

• Advanced Design Systems: Master best practices for building, governing, and scaling complex design systems.

• Product Operations: Gain comprehensive experience in operationalizing product development processes.

• Cross-functional Leadership: Develop skills in influencing and collaborating with diverse stakeholders across Product, Design, and Engineering.

• Industry Trends: Stay at the forefront of innovation in Design Ops, AI, and the online gaming industry.

📝 Enhancement Note: The challenges presented are typical for a senior Design Ops role but are amplified by the specific focus on AI and machine-readable systems. This presents a significant growth opportunity for professionals eager to shape the future of design operations in a cutting-edge tech environment. The company's commitment to professional development supports tackling these challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you scaled a design system. What were the key challenges and how did you address them, particularly regarding engineering integration?"

• "How would you approach making a design system 'machine-readable' or 'AI-consumable'? What are the technical considerations?"

• "Imagine we want to integrate an AI tool for generating UI components. Walk us through your process for evaluating, piloting, and scaling this tool."

• "How do you define and measure the 'impact' or 'leverage' of design operations initiatives?"

Company & Culture Questions:

• "Why are you interested in Betclic and the online gaming industry?"

• "How do you foster a culture of collaboration and systems thinking within a design team and across departments?"

• "What is your approach to ensuring diversity and inclusion within operational processes and team interactions?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your specific role and actions, the solutions implemented (especially process improvements and system designs), and the quantifiable results.

• Show, Don't Just Tell: Use visuals (screenshots, diagrams, flowcharts) to illustrate your processes, system architecture, and AI tool usage.

• Focus on Process & Systems: Emphasize how you achieved results through process optimization, system design, and collaborative efforts, rather than just showcasing final outputs.

• Be Ready for Deep Dives: Anticipate questions about trade-offs, challenges encountered, and alternative solutions you considered.

• Connect to Betclic's Needs: Frame your experiences and achievements in a way that directly addresses Betclic's stated goals for this role, particularly around scalability, AI, and cross-functional impact.

📝 Enhancement Note: Prepare to discuss your experience with AI tools in detail, including specific examples of how they enhanced efficiency or creativity. Be ready to articulate your understanding of design tokens and their role in creating scalable, machine-readable design systems. The interview panel includes senior leaders from both Design and Engineering, so demonstrating an understanding of both perspectives will be crucial.

📌 Application Steps

To apply for this Design Ops - AI & Design Systems position:

• Submit your application through the provided link on the Betclic Group careers page.

• Customize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Design Systems," "Figma," "Design Operations," "AI Tools," "Workflow Optimization," and "Cross-functional Collaboration." Quantify your achievements wherever possible.

• Prepare Your Portfolio: Curate a portfolio that showcases your experience with design systems, process improvements, and AI tool integration. Focus on case studies that demonstrate scalability, efficiency gains, and measurable impact.

• Research Betclic Group: Understand the company's mission, products, and its position in the sports betting and gaming market. Familiarize yourself with their stated values and culture.

• Practice Interview Responses: Prepare answers to common behavioral and technical questions, and be ready to walk through your portfolio and discuss your strategic approach to design operations and AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.