DESIGN MANAGER SOLUTIONS DEVELOPMENT I

📍 Job Overview

Job Title: DESIGN MANAGER SOLUTIONS DEVELOPMENT I

Company: BBVA

Location: Lima, Peru / San Isidro, Peru

Job Type: Full-time

Category: Design & Solutions Development (Operations-adjacent GTM Strategy)

Date Posted: 2026-08-14

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the definition and management of the Strategic & Service Design practice for BBVA Peru, aligning with global Design Holding initiatives.

• Drive the development, consolidation, and visibility of strategic design methodologies within the Peruvian market.

• Oversee the backlog and annual strategy framework for the Design Peru team, ensuring alignment with business objectives.

• Manage and mentor a team of design specialists, fostering collaboration and continuous improvement.

• Integrate strategic design insights into digital product development, enhancing customer experience and business value.

📝 Enhancement Note: While the title is "Design Manager," the core responsibilities heavily lean into strategic planning, process management, and cross-functional collaboration, making it highly relevant to GTM Operations and strategic planning roles within a larger organizational context. The emphasis on "Solutions Development" and integration with business circuits (BEx, SDA) points to a role focused on translating strategic design into actionable business outcomes.

📈 Primary Responsibilities

• Define and manage the strategy and processes for the development, consolidation, and visibility of the Strategic & Service Design practice within BBVA Peru, reporting outcomes to the Design Holding team.

• Identify and map key stakeholders for the strategic design practice's relationship and visibility strategy.

• Propose, identify, and manage key activities for the specialty within its backlog and the Annual Strategy Framework (MADE) for the Design Peru team.

• Assign, schedule, prioritize, and adjust tasks for the specialty according to defined timelines and scope for each work quarter.

• Document and report on the progress, contingencies, and impediments related to the specialty's committed activities.

• Systematize the production of Strategic Design inputs and integrate them into the Design Info System for the Design Peru team.

• Lead and optimize weekly meetings for the specialty under their charge.

• Manage and participate in the onboarding of new specialty profiles.

• Provide support to Design Shapers regarding inquiries and doubts related to the specialty during the Shaping phase of each work quarter.

• Update specialty information within its backlog and as part of the Annual Strategy Framework (MADE) for the Design Peru team.

• Manage version control of Strategic Design inputs within the Design Info System.

• Guide and support the execution of projects with a strategic design focus for the BEx and SDA circuits, covering comprehension, ideation, prototyping, concept evaluation, and service design stages.

• Produce design case studies for projects with a strategic design focus.

• Design and support strategic facilitation sessions for the business.

• Provide support for the execution of projects requiring strategic or service design.

• Lead weekly alignment and validation meetings for the Strategic & Service Design team's tasks and participate in weekly follow-up meetings.

• Develop knowledge management materials for the Strategic & Service Design specialty.

• Collaborate closely with Design Research to align research knowledge.

• Create synergies with the Research & Service Design and CX Design specialties, as well as Marketing and Behavioral Economics disciplines, for developing inputs directly applicable to strategic design projects.

• Declare milestones and achievements at the specialty level in the Annual Strategy Framework tool.

• Conduct retrospectives with team members practicing Strategic & Service Design at the close of each quarter/project.

• Propose and execute strategic design projects not yet mapped in BEx or SDA circuits but with preliminary evidence of potential organizational value. This includes implementing exploratory research integrating quantitative and qualitative data, developing journeys, blueprints, business cases, prioritizing functionalities, product/service roadmaps, user stories, and high-level functional documents.

• Promote the practice and importance of Strategic & Service Design in Design projects by communicating and evidencing opportunities and the impact of using a strategic design approach and identifying insights for optimizing Design proposals to the Design team and stakeholders.

• Promote the practice and importance of Strategic & Service Design in Design projects through training workshops for stakeholders involved in product and service creation and improvement.

• Optimize the strategic and service design process through protocols and materials that guide best practices, and socialize them with all specialty members and the Design team.

• Provide leadership, motivation, integration, direction, mentoring, and accountability to individuals developing the Strategic & Service Design practice.

• In coordination with the Discipline team and specialty design leads, share and transmit technical knowledge of Strategic & Service Design to other team members and stakeholders involved in product and service creation.

• Share knowledge and best practices about the specialty in Design CoP episodes and other Experience Design dissemination activities.

• Perform other duties assigned by the leader and drive continuous improvement of the role.

📝 Enhancement Note: The extensive list of responsibilities indicates a senior-level role requiring strong project management, strategic thinking, and leadership capabilities. The emphasis on "Design Info System," "backlog management," and "Annual Strategy Framework (MADE)" highlights a structured, operations-driven approach to design execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Business Administration, Information Technology, or a related field is typically expected for a Design Manager role.

Experience: Approximately 5 years of experience in digital product development (applications, websites) and design project management.

Required Skills:

• Advanced proficiency in Figma.

• Advanced proficiency in collaborative work tools.

• Strong experience in digital product development (applications, websites).

• Proven experience in design project management.

• Deep understanding of Strategic Design principles and methodologies.

• Expertise in Service Design frameworks and application.

• Excellent stakeholder management and communication skills.

• Ability to lead and mentor design teams.

• Experience in backlog management and annual strategy planning.

• Proficiency in developing design case studies.

• Skill in facilitating strategic sessions for business stakeholders.

• Experience with data analysis (quantitative and qualitative).

• Familiarity with customer journey mapping and blueprint development.

• Ability to manage version control of design assets. Preferred Skills:

• Intermediate knowledge of design systems.

• Basic knowledge of programming languages.

• Basic knowledge of Artificial Intelligence applied to design.

• Experience with Behavioral Economics principles.

• Familiarity with Design Research methodologies.

• Experience in CX Design and its integration with strategic design.

• Knowledge of Marketing principles.

• Experience with innovation and digital transformation initiatives.

📝 Enhancement Note: The requirement for "5 years of experience" suggests a mid-to-senior level role. The advanced Figma and collaborative tools requirement is critical, while design systems and AI are noted as desirable, indicating a forward-looking approach to technology integration in design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 complex digital product development projects (applications, websites) managed from conception to launch.

• Demonstrate experience in applying Strategic Design and Service Design methodologies to solve business challenges.

• Include examples of design case studies that clearly articulate the problem, process, solution, and impact (quantified where possible).

• Present evidence of strong stakeholder management and collaboration in project delivery.

• Highlight proficiency with Figma and other collaborative design tools through project artifacts. Process Documentation:

• Documented examples of strategic planning and backlog management for design initiatives.

• Case studies detailing the integration of Strategic Design inputs into a "Design Info System" or similar knowledge management platform.

• Examples of process optimization for strategic and service design workflows, including protocols and best practices.

• Evidence of conducting retrospectives and implementing lessons learned to improve design processes.

• Demonstrations of how strategic design insights were used to inform product roadmaps, user stories, or functional documents.

📝 Enhancement Note: Given the role's emphasis on process management, backlog, and strategy frameworks, a portfolio demonstrating structured project execution and process improvement will be crucial. The ability to articulate the "why" and "how" of strategic design implementation, backed by tangible results, will be key.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-senior level experience (5-10 years), location in Lima/San Isidro, Peru, and the responsibilities of a Design Manager at a large financial institution like BBVA, the estimated annual salary range would be PEN 90,000 - PEN 150,000. This estimate considers market benchmarks for similar roles in Peru, factoring in the specific industry and the strategic nature of the position.

Benefits:

• Regular employment contract (undefined).

• Opportunity to work with a global financial institution with a strong focus on innovation and digital transformation.

• Exposure to diverse projects and cross-functional teams.

• Access to professional development and learning opportunities, including workshops and Design CoP participation.

• Contribution to a company culture that values diversity, inclusion, and responsible banking.

• Potential for career advancement within BBVA's extensive network.

• Mentorship and leadership development opportunities.

Working Hours: Approximately 40 hours per week, with potential for flexibility depending on project needs and team dynamics, typical for a full-time managerial role.

📝 Enhancement Note: Salary estimation is based on general market research for Design Manager roles in Lima, Peru, and the provided experience level. Specific benefits beyond the stated contract type are inferred based on standard corporate offerings at large financial institutions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking). BBVA is a global financial group with a strong emphasis on digital transformation, innovation, and responsible banking. This means the operations and design functions are likely highly data-driven, customer-centric, and focused on leveraging technology to improve services and customer experience.

Company Size: BBVA operates in over 25 countries with over 121,000 employees, indicating a large, established, and complex organizational structure. This scale suggests a need for well-defined processes, clear communication channels, and robust operational frameworks to ensure efficiency and consistency across its global operations.

Founded: BBVA has over 160 years of history, providing a stable and experienced foundation. This long-standing presence means the company likely has established operational procedures and a deep understanding of the financial market, while its continuous drive for innovation suggests a culture that embraces change and adaptation.

Team Structure:

• The role sits within the "Design Perú" team, which is part of a broader "Design Holding" and operates within the digital product development sphere.

• This team collaborates closely with "Design Shapers," "Design Research," "Research & Service Design," "CX Design," "Marketing," and "Behavioral Economics" disciplines.

• The Design Manager leads a specialty team focused on Strategic & Service Design, implying a hierarchical structure within the design function.

• Cross-functional collaboration is a core expectation, with the manager expected to build synergies and work closely with various business circuits (BEx, SDA) and stakeholders. Methodology:

• Data-driven decision-making, integrating quantitative and qualitative data for research and strategic planning.

• Agile and iterative processes, evidenced by "backlog management," "quarterly work" (Q of work), and "Design Shapers" guiding the "Shaping phase."

• Emphasis on continuous improvement through "retrospectives" and "optimization" of processes.

• Structured knowledge management through the "Design Info System."

• Strategic facilitation and workshop design for business engagement.

Company Website: [BBVA Company URL - Provided as company_url in input, though not present in the provided JSON, it would be https://www.bbva.com/]

📝 Enhancement Note: The company's emphasis on digital transformation and responsible banking suggests that operational efficiency, customer-centricity, and ethical considerations are paramount. The structure implies a matrixed environment where design leadership is crucial for driving business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is at a "Design Manager" level, indicating a significant step up from individual contributor roles. It requires not only deep expertise in Strategic and Service Design but also strong leadership, team management, process optimization, and strategic planning capabilities. This level is typically for professionals who can independently define and execute strategies, manage teams, and influence organizational direction within their domain.

Reporting Structure: The Design Manager reports to a higher-level leader within the Design Perú team or potentially a broader Head of Design/Digital Transformation. They are responsible for leading a specialty team and collaborating upwards with leadership (Design Holding, Design Leads) and across with various business and design functions.

Operations Impact: The Design Manager's impact extends to shaping BBVA Peru's digital product strategy, improving customer experience through strategic design, driving business value through optimized services, and fostering innovation. Their work directly influences how BBVA Peru engages with its customers and develops its digital offerings, contributing to revenue generation and market competitiveness through enhanced service design and strategic solutions.

Growth Opportunities:

• Operations Skill Advancement: Potential to specialize further in areas like AI in design, advanced behavioral economics integration, or scaling design operations across multiple markets.

• Leadership Development: Opportunities to manage larger teams, lead broader strategic initiatives, or transition into senior leadership roles within BBVA's design or digital transformation functions.

• Cross-Functional Mobility: Possibility to move into roles focused on GTM strategy, product management, or innovation leadership, leveraging the strategic and operational skills gained.

• Global Exposure: As part of BBVA's global network, there could be opportunities to contribute to or lead initiatives in other regions, enhancing international experience.

📝 Enhancement Note: This role serves as a critical bridge between strategic design thinking and operational execution, offering substantial growth potential for individuals looking to advance in design leadership and operations management within the financial sector.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. BBVA's operations in Peru are likely housed in modern corporate offices designed to foster collaboration and productivity.

Office Location(s): The primary locations are Lima and San Isidro, Peru. San Isidro is a prominent business and financial district in Lima, suggesting a well-appointed and accessible office location.

Workspace Context:

• Collaborative Environment: The emphasis on teamwork, cross-functional collaboration, and "weekly alignment meetings" suggests a dynamic workspace designed for interaction and shared problem-solving.

• Operations Tools & Technology: Access to industry-standard design tools like Figma, collaborative platforms, and potentially internal BBVA systems for information management (Design Info System) and strategy frameworks (MADE).

• Team Interaction: Frequent opportunities for direct interaction with design specialists, researchers, business stakeholders, and leadership, fostering a vibrant and communicative work setting.

• Focus on Design: The presence of a dedicated Design team and specialized roles indicates an environment that values design thinking and its application to business challenges.

Work Schedule: The standard work schedule is approximately 40 hours per week. While primarily on-site, the nature of design management may involve occasional flexibility to meet project deadlines or facilitate workshops, but the core expectation is in-office presence.

📝 Enhancement Note: The on-site nature of the role implies a structured work environment where face-to-face collaboration and access to office resources are prioritized, which can be beneficial for team cohesion and rapid problem-solving in a design context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements. Be prepared to articulate your journey and key achievements.

• Technical/Skills Assessment: Likely includes a deep dive into your Figma proficiency, design systems knowledge, and strategic design thinking. You might be asked to walk through specific project examples from your portfolio.

• Case Study/Design Challenge: A practical exercise, potentially involving a strategic design problem relevant to banking or financial services. This could be a take-home assignment or a live session. Focus on your process, problem-solving approach, and how you'd leverage strategic and service design.

• Behavioral & Leadership Interviews: Questions assessing your leadership style, team management experience, stakeholder collaboration skills, and how you handle challenges and conflicts. Prepare examples using the STAR method.

• Final Interview: Likely with senior leadership to assess cultural fit, strategic vision, and overall suitability for the Design Manager role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your most impactful projects that showcase your Strategic and Service Design expertise, digital product development experience, and project management skills.

• Highlight Process: For each project, clearly articulate the problem statement, your role and responsibilities, the strategic design/service design methodologies used, key decisions made, challenges overcome, and the quantifiable outcomes or impact.

• Showcase Figma Mastery: Include visual examples of your Figma work, demonstrating advanced features, component usage, and collaborative workflows.

• Demonstrate Impact: Quantify results whenever possible (e.g., increased user engagement, reduced service time, improved conversion rates, positive stakeholder feedback).

• Tell a Story: Structure your portfolio presentations to tell a compelling narrative about how you drive value through design.

Challenge Preparation:

• Understand BBVA's Context: Research BBVA's current digital initiatives, its position in the Peruvian market, and its strategic goals (e.g., responsible banking, digital transformation).

• Practice Strategic Framing: Be ready to frame design challenges from a strategic and business-value perspective. Think about how design impacts revenue, customer loyalty, and operational efficiency.

• Service Design Application: Prepare to discuss how you would apply service design principles to common banking scenarios or pain points.

• Stakeholder Communication: Practice articulating complex design concepts and strategies clearly and concisely to both technical and non-technical audiences.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges suggests that practical demonstration of skills and strategic thinking will be a significant part of the evaluation process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is mandatory. This is the core tool for UI/UX design, prototyping, and collaborative design workflows.

• Collaborative Tools: Advanced proficiency required. This likely includes platforms like Miro, Mural, or similar for brainstorming, workshops, and cross-functional collaboration.

• Design Info System: BBVA's internal system for managing design assets, research findings, and strategic inputs. Familiarity with similar knowledge management systems is beneficial.

• Project Management Tools: Tools like Jira, Asana, or Trello for backlog management, task assignment, and progress tracking within the Agile framework.

Analytics & Reporting:

• Data Analysis Tools: Experience with tools for analyzing quantitative data (e.g., Google Analytics, Amplitude, SQL) and qualitative data (e.g., survey tools, user interview analysis software) is implied by the role's responsibilities.

• Reporting Dashboards: Familiarity with creating and interpreting dashboards to communicate progress, insights, and impact to stakeholders.

CRM & Automation:

• While not explicitly mentioned for this role, an understanding of how design outputs integrate with CRM systems (e.g., Salesforce) or automation platforms to enhance customer journeys would be advantageous.

📝 Enhancement Note: The specific mention of Figma and the internal "Design Info System" highlights the critical need for hands-on experience with these tools. Proficiency in collaborative platforms is also paramount for this cross-functional role.

👥 Team Culture & Values

Operations Values:

• Responsible Banking: A core value at BBVA, meaning operations and design efforts should prioritize ethical considerations, sustainability, and customer well-being.

• Innovation & Digital Transformation: A driving force, encouraging a proactive approach to adopting new technologies and methodologies to improve services and operational efficiency.

• Customer Centricity: Placing the customer at the heart of all design and development decisions, ensuring solutions meet user needs and enhance their experience.

• Diversity & Inclusion: Fostering an inclusive environment where diverse perspectives are valued and contribute to better decision-making and creative problem-solving.

• Collaboration: Encouraging teamwork and open communication across departments and disciplines to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: The role demands close collaboration with research, CX, marketing, behavioral economics, and business units to ensure design strategies are holistic and impactful.

• Process-Oriented Feedback: A culture of continuous improvement where feedback loops are active, and processes are regularly reviewed and optimized through retrospectives and team discussions.

• Knowledge Sharing: Active participation in sharing best practices, technical knowledge, and insights through internal forums like the Design CoP and training sessions.

• Mentorship & Accountability: A leadership approach that provides guidance and support while holding team members accountable for their contributions to strategic design initiatives.

📝 Enhancement Note: The company's stated values (responsible banking, diversity, innovation) are strong indicators of the desired culture. Applicants should demonstrate how their approach to operations and design aligns with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Standards with Local Needs: Adapting global design strategies and frameworks to the specific context and market dynamics of BBVA Peru.

• Driving Adoption of Strategic Design: Educating and influencing stakeholders across various departments on the value and application of advanced strategic and service design methodologies.

• Integrating Diverse Data Sources: Effectively synthesizing insights from quantitative data, qualitative research, behavioral economics, and market trends to inform strategic decisions.

• Managing Multiple Projects and Stakeholders: Juggling numerous design initiatives, each with unique requirements and stakeholder groups, while maintaining high quality and timely delivery.

• Keeping Pace with Technological Advancements: Integrating emerging technologies like AI into design processes and solutions.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in areas like AI in design, advanced service blueprinting, or design for emerging technologies.

• Leadership Workshops: Development programs focused on enhancing management, strategic planning, and team leadership skills.

• Industry Conferences & Certifications: Support for attending relevant design and innovation conferences or pursuing certifications.

• Cross-Disciplinary Exposure: Gaining deeper understanding and experience in related fields like behavioral economics, marketing, and product management through project collaboration.

• Mentorship: Receiving guidance from senior leaders within BBVA and potentially participating in mentorship programs.

📝 Enhancement Note: The challenges present significant opportunities for professional growth, particularly in navigating complex organizational structures and driving innovation in a regulated industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you defined and implemented a new strategic design practice within an organization. What were the key steps, challenges, and outcomes?" (Focus on process, stakeholder buy-in, and impact.)

• "How would you prioritize initiatives for the Strategic & Service Design backlog at BBVA Peru, considering both immediate business needs and long-term strategic goals?" (Demonstrate your approach to backlog management and strategic alignment.)

• "Walk me through a complex strategic design project you led. How did you integrate qualitative and quantitative data to inform your strategy and solutions?" (Prepare a detailed case study using the STAR method.)

• "How do you foster collaboration and ensure buy-in from diverse stakeholders, such as business units, IT, and other design disciplines?" (Highlight your communication and influence skills.) Company & Culture Questions:

• "What do you know about BBVA's approach to responsible banking and digital transformation? How would your role contribute to these initiatives?" (Show your research and alignment with company values.)

• "How would you describe your leadership style, particularly when mentoring and motivating a team of design specialists?" (Prepare examples of your leadership approach.)

• "How do you ensure that design solutions are not only innovative but also deliver tangible business value and improve customer experience?" (Connect design to business outcomes.) Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of the project's strategic context and your role. Clearly articulate the problem, your process (emphasizing strategic/service design methodologies), key decisions, and the final outcome.

• Visuals: Use high-quality visuals of your Figma work, journey maps, blueprints, or other relevant artifacts. Avoid cluttered slides.

• Storytelling: Weave a narrative that highlights your problem-solving skills, strategic thinking, and ability to drive impact. Explain the "why" behind your design choices.

• Metrics: Present quantifiable results and impact whenever possible. If exact metrics are unavailable, discuss the intended impact and how success would be measured.

• Interactive Elements: Be prepared to answer detailed questions about your process and decisions, and potentially engage in a brief interactive discussion if time permits.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic vision, operational rigor, leadership capability, and a deep understanding of design's impact on business outcomes within the financial services context.

📌 Application Steps

To apply for this operations-adjacent design management position:

• Submit your application through the BBVA Workday portal using the provided URL.

• Curate your operations-focused design portfolio: Select projects that clearly demonstrate your experience in strategic design, service design, digital product development, and project/backlog management. Ensure it highlights your process, methodologies, and quantifiable impact.

• Optimize your resume for operations keywords: Tailor your resume to include terms like "strategic design," "service design," "product development," "project management," "stakeholder management," "Figma," "backlog management," and "process optimization." Quantify achievements wherever possible.

• Prepare your portfolio presentation: Practice walking through 1-2 key projects that showcase your strategic thinking, problem-solving skills, and ability to drive business value through design. Be ready to discuss your process in detail.

• Research BBVA's strategic objectives: Understand their focus on responsible banking, digital transformation, and customer experience. Prepare to articulate how your skills and experience align with these goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.