Design Consultant at SPF Screens & Awnings

📍 Job Overview

Job Title: Design Consultant

Company: SPF Screens & Awnings (A Hunter Douglas Brand)

Location: South Miami, FL, United States

Job Type: Full-Time

Category: Sales & Business Development

Date Posted: 2026-06-25

Experience Level: 2-5 Years

Remote Status: On-site / Field-Based

🚀 Role Summary

This is a high-ticket, consultative sales role focused on in-home client consultations for premium outdoor living solutions, including retractable awnings and motorized sunscreens.
The position emphasizes a performance-driven environment with a strong focus on closing deals, managing a sales pipeline, and achieving aggressive revenue targets.
Candidates will leverage company-generated leads and marketing support to conduct 2-4 qualified appointments daily, requiring exceptional presentation and objection-handling skills.
Success in this role hinges on a proven ability to drive decisive buying outcomes, operate a one-call-close process, and maximize personal income through a commission-based structure.

📝 Enhancement Note: While the job title is "Design Consultant," the description clearly positions this as a "closer's seat" and an "In-home Sales Pro" role. The focus is overwhelmingly on sales performance, closing deals, and revenue generation, rather than traditional design or consulting services. The term "Design Consultant" is used to frame the consultative selling approach to premium home improvement products. This falls under the broader umbrella of Sales & Business Development within the operations context, as successful sales directly impact revenue and require operational support for lead generation, CRM management, and post-sale fulfillment.

📈 Primary Responsibilities

Conduct 2-4 qualified, pre-set in-home appointments daily, delivering confident and consultative presentations of premium outdoor living solutions.
Drive decisive buying outcomes by effectively communicating value, overcoming objections, and closing sales, aiming for a strong one-call-close rate.
Manage and maintain a robust sales pipeline from initial client engagement through to contract signing, utilizing expert CRM pipeline management.
Strategically follow up on issued quotes and past clients to maximize close rates, generate repeat business, and secure referrals.
Proactively seek opportunities to generate additional revenue through local partnerships, referrals, and repeat business within your assigned territory.
Collaborate with team members and support adjacent territories when needed, embodying a team-oriented success mentality.
Maintain expert-level CRM pipeline management and communication standards to ensure accurate forecasting and client relationship management.
Support territory growth by identifying and nurturing local partnership opportunities.

📝 Enhancement Note: The core responsibilities are heavily sales-execution focused. In a revenue operations context, this role is critical for driving top-line revenue. The responsibilities highlight the need for strong sales process adherence, CRM utilization for pipeline management, and a focus on conversion metrics (close rate, revenue generation). The emphasis on "owning your pipeline" and "closing deals" indicates a high degree of autonomy and accountability within the sales function.

🎓 Skills & Qualifications

Education:

High school diploma or equivalent required.
Some college coursework or a degree in business, marketing, or a related field is a plus but not strictly required for experienced sales professionals. Experience:
Minimum of 2 years of high-ticket, consultative sales experience.
Preference for candidates with 5+ years of experience or a strong background in in-home sales.
Demonstrated track record of consistently overachieving revenue goals, ideally in a commission-based role.
Proven ability to manage a sales pipeline effectively, from lead conversion to closing. Required Skills:
High-Ticket Consultative Sales: Ability to present premium products and articulate their value proposition effectively to discerning homeowners.
Closing Proficiency: Demonstrated success in asking for the sale, driving one-call closes, and overcoming objections without relying on heavy discounting.
CRM Pipeline Management: Expertise in using CRM systems (e.g., Salesforce, HubSpot, or similar) to manage leads, track opportunities, forecast sales, and maintain client communication.
Presentation & Communication: Polished, confident, and highly persuasive communication skills, both verbal and written, for in-home presentations and client interactions.
Territory Management: Ability to effectively manage time, travel within an assigned territory, and organize daily appointments and follow-ups.

Preferred Skills:

In-Home Sales Experience: Direct experience selling home improvement products or services directly to consumers in their homes.
Value-Based Selling: Skill in focusing on the benefits and long-term value of a product rather than price alone.
Lead Conversion: Proven ability to convert pre-qualified leads into closed sales.
Referral Generation: Experience in cultivating referrals and repeat business from satisfied clients.
Partnership Development: Aptitude for building local business partnerships to expand reach and generate leads.

📝 Enhancement Note: The skills required are directly aligned with high-performing sales roles in a direct-to-consumer environment. The emphasis on "closer's seat" and "not a training role" suggests they seek experienced individuals immediately capable of driving revenue. CRM proficiency is critical for pipeline management and sales operations integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

While not explicitly stated as a formal portfolio requirement, candidates are expected to demonstrate their sales process and success metrics. This can be achieved through:
- Detailed examples of past sales achievements, including revenue generated and close rates.
- Case studies of challenging sales scenarios and how they were successfully navigated.
- Explanations of their personal sales methodology and approach to client consultations.
- Evidence of their ability to manage a sales pipeline and utilize CRM for tracking. Process Documentation:
Candidates should be prepared to discuss their personal sales process, including:
- Their approach to preparing for and conducting in-home consultations.
- Methods for identifying client needs and presenting tailored solutions.
- Techniques for objection handling and closing sales effectively.
- Strategies for follow-up, referral generation, and maintaining client relationships post-sale.
- Their experience with CRM systems for pipeline management and reporting.

📝 Enhancement Note: This role is sales-focused, so a traditional "operations process portfolio" isn't expected. However, candidates must be able to articulate and demonstrate their sales process, performance metrics, and CRM usage. This is crucial for the hiring team to assess their fit and potential for success in driving revenue.

💵 Compensation & Benefits

Salary Range:

Estimated Base Salary (during ramp-up): $40,000 - $50,000 annually (based on the "salary + commission during ramp-up period (10 weeks)" statement and typical commission-based sales ramp-up structures).
On-Target Earnings (OTE) / Commission Potential:
- Average Annual Income: $80,000 - $90,000 for consultants not yet maximizing territory.
- Top Performer Income: $150,000 - $250,000+ annually.
The compensation structure is uncapped commission-based, with a structured training and ramp-up period. Benefits:
Medical, Dental, Vision Insurance: Comprehensive health coverage options.
Life Insurance: Financial protection for beneficiaries.
Short-term Disability: Income replacement during temporary incapacitation.
Accident Insurance: Coverage for accidental injuries.
401(k) with 6% Match: Retirement savings plan with employer contribution.
Mileage and Toll Reimbursement: Covering business-related travel expenses.
Sales iPad, Product Samples, and Professional Measuring Equipment: Provided tools to facilitate sales.

Working Hours:

Full-time, 5 days per week.
Must be available to conduct evening and weekend sales appointments, as this is typical for in-home sales roles catering to homeowner availability.

📝 Enhancement Note: The salary information is detailed, highlighting a commission-heavy structure with a clear distinction between average and top performer earnings. The $80k-$90k average and $150k-$250k+ for top performers are key figures. The inclusion of a structured ramp-up period with salary + commission is a significant detail for candidates. The benefits package is standard for a full-time sales role, with a notable 401(k) match and provision of essential sales tools.

🎯 Team & Company Context

🏢 Company Culture

Industry: Window Coverings, Home Improvement, Manufacturing & Retail. SPF Screens & Awnings operates within the premium home improvement sector, specializing in outdoor living enhancements. As part of Hunter Douglas, they are a well-established brand known for quality and innovation.

Company Size: Part of the larger Hunter Douglas network, SPF Screens & Awnings is described as a leader in its specific market (retractable awnings/motorized sunscreens) and is actively expanding. The exact size of the SPF division isn't specified but operates with significant marketing support and a structured sales team.

Founded: SPF Screens & Awnings has been transforming outdoor spaces for over 15 years. Hunter Douglas itself has over 100 years of innovation.

Team Structure:

The role is part of a growing sales team, working independently in assigned territories but with strong company support.
Sales Consultants are expected to collaborate with internal support for marketing, production, and installation teams.
The reporting structure likely involves a Sales Manager or Regional Sales Director who oversees performance metrics and provides coaching. Methodology:
Marketing-Driven Lead Generation: The company invests heavily in marketing to provide a steady stream of pre-set, qualified appointments, reducing the need for cold prospecting.
Consultative Sales Process: Emphasis on delivering value-based presentations rather than price-driven sales.
Performance-Oriented Culture: A focus on clear metrics, high close rates, and revenue generation, with rewards tied directly to performance.
Operational Support: The company handles marketing, production, and installation, allowing sales consultants to focus on closing deals.

Company Website: https://www.hunterdouglas.com/ (and likely a specific SPF Screens & Awnings microsite or section within Hunter Douglas).

📝 Enhancement Note: The company culture is characterized by being solution-based, supportive ("team that genuinely has each other’s backs"), and entrepreneurial. It's a performance-driven environment with significant marketing support, aiming for rapid growth. The Hunter Douglas affiliation lends credibility and a history of innovation.

📈 Career & Growth Analysis

Operations Career Level: This role represents an advanced individual contributor level within the sales function, aligning with senior sales or account executive positions. It's positioned as a "closer's seat," indicating it's not an entry-level or training position but rather for experienced sales professionals ready to drive significant revenue.

Reporting Structure: Sales Consultants report to a sales leadership role, likely a Sales Manager or Regional Manager, who provides guidance, performance oversight, and coaching. They work independently in the field but are part of a larger sales organization.

Operations Impact: This role is directly responsible for generating revenue, the most critical operational metric for any business. Success here directly impacts the company's financial health, growth trajectory, and market share. Effective pipeline management and closing contribute to predictable revenue forecasting for operations.

Growth Opportunities:

Territory Expansion & Ownership: Opportunity to become a subject matter expert and leader within a specific sales territory, potentially expanding its reach.
Leadership Roles: Advancement into Sales Management or Team Lead positions, overseeing and coaching other sales consultants.
Specialization: Developing deep expertise in the home improvement and outdoor living sector, becoming a go-to consultant for complex projects.
Cross-functional Opportunities: Potential to move into roles involving sales strategy, training, or business development within the broader Hunter Douglas network.
High Earning Potential: The uncapped commission structure allows for significant income growth based on performance, providing a direct reward for success.

📝 Enhancement Note: The growth path is clearly defined for high-performing sales individuals, focusing on deepening their expertise, expanding their territory's impact, or moving into sales leadership. The company's growth and expansion plans suggest opportunities for early team members to take on more responsibility.

🌐 Work Environment

Office Type: This is primarily a field-based sales role requiring consultants to work remotely from home and travel extensively within their assigned territory to meet clients. There will be an office component for initial training and potentially periodic team meetings or support.

Office Location(s): The role is based in South Miami, FL, with travel expected within the surrounding territory. SPF Screens & Awnings also operates in Georgia, North Carolina, Texas, and Arizona, indicating potential for future expansion or relocation opportunities.

Workspace Context:

Field-Based Autonomy: Consultants manage their own schedules and client interactions in client homes.
Company-Provided Tools: Access to a sales iPad, product samples, and professional measuring equipment ensures they have the necessary resources for effective client presentations and measurements.
Collaborative Support: While working independently, consultants have access to marketing, operations, and installation teams for support, fostering a sense of being part of a larger, supportive unit.
Home Office: Consultants will likely utilize a home office for administrative tasks, CRM updates, and appointment scheduling.

Work Schedule: Full-time, 5 days per week, with a requirement for evening and weekend availability to accommodate client schedules. This requires strong personal time management skills to balance client appointments, travel, and administrative duties.

📝 Enhancement Note: The work environment is highly autonomous and field-oriented, demanding significant self-discipline and time management. The company provides the necessary tools and marketing support, but the day-to-day execution relies on the individual's ability to navigate their territory and client interactions effectively.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a phone call with an HR representative or recruiter to assess basic qualifications, sales experience, and cultural fit.
Sales Manager Interview: A more in-depth interview with the direct hiring manager, focusing on sales methodology, closing techniques, CRM experience, and past performance. This may include scenario-based questions.
In-Home Simulation/Role-Play: Candidates may be asked to conduct a mock sales presentation, either live or recorded, to demonstrate their consultative selling and closing abilities. This is a critical step to assess "closer's seat" readiness.
Final Interview: Potentially with a senior sales leader or executive to confirm fit and discuss career aspirations.

Portfolio Review Tips:

Quantify Achievements: Be ready to present specific, quantifiable results from previous sales roles (e.g., revenue generated, close rates, deal sizes, growth percentages).
Detail Your Sales Process: Clearly articulate your step-by-step sales methodology, from lead qualification and appointment setting to closing and follow-up. Use examples.
CRM Proficiency: Be prepared to discuss your experience with CRM systems, including how you use them for pipeline management, forecasting, and client communication.
Case Studies: Prepare 1-2 concise case studies of successful sales engagements, highlighting challenges faced, strategies employed, and the positive outcomes achieved. Focus on how you added value and closed the deal.
Highlight High-Ticket Experience: Emphasize your ability to sell premium products at higher price points and justify the value.

Challenge Preparation:

Objection Handling: Practice responding to common objections related to price, need, timing, or competition.
Closing Techniques: Be ready to demonstrate various closing techniques and your confidence in asking for the business.
Value Proposition Articulation: Prepare to clearly and compellingly articulate the unique value of SPF's retractable awnings and motorized sunscreens.
Territory Management: Think about how you would plan your week, manage your schedule, and prioritize appointments within a given territory.

📝 Enhancement Note: The hiring process is designed to rigorously assess sales acumen, particularly closing ability. Candidates should prepare to demonstrate their practical sales skills and quantifiable results rather than a formal operational portfolio.

🛠 Tools & Technology Stack

Primary Tools:

CRM System: Essential for pipeline management, lead tracking, client communication, and sales forecasting. Candidates should be proficient in at least one major CRM platform (e.g., Salesforce, HubSpot, Zoho CRM).
Sales iPad: Provided by the company for presentations, product information, and potentially order entry.
Measuring Equipment: Professional tools for accurate on-site measurements.
Product Samples: Essential for demonstrating product quality and features to clients.

Analytics & Reporting:

While not directly managing analytics, consultants will need to understand and report on key sales metrics such as:
- Close Rate
- Average Deal Size (Ticket)
- Revenue Generated (Monthly/Quarterly)
- Number of Appointments Conducted
- Lead Conversion Rate
- Referral Rate CRM & Automation:
CRM: The central system for managing customer interactions and sales processes.
Communication Tools: Standard office suites (e.g., Microsoft Office, Google Workspace) for email, scheduling, and document creation.
Potential for Sales Enablement Tools: Company may utilize tools for proposal generation, digital contracts, or virtual product demonstrations.

📝 Enhancement Note: The technology stack is geared towards enabling sales effectiveness in the field. CRM proficiency is paramount for operational reporting and individual performance tracking.

👥 Team Culture & Values

Operations Values:

Excellence & Performance: A strong emphasis on achieving and exceeding targets, with rewards directly tied to performance.
Customer Focus: Delivering premium solutions and focusing on client value and satisfaction.
Teamwork & Support: While individual performance is key, there's an underlying value of supporting colleagues and working collaboratively for shared success.
Entrepreneurial Spirit: Encouraging individuals to "own their territory like it's their own business" and take initiative.
Integrity & Professionalism: Maintaining high standards in client interactions and business dealings.

Collaboration Style:

Field Collaboration: Primarily working independently in the field, but with strong connections to internal support teams (marketing, production, installation).
Mutual Support: Willingness to assist teammates and cover for each other when needed.
Performance-Driven Communication: Interactions are often focused on achieving sales goals, sharing best practices, and problem-solving to improve results.
Feedback Culture: Encouragement to provide and receive feedback to continuously improve performance.

📝 Enhancement Note: The culture appears to balance high individual accountability with a supportive team environment. Success is celebrated, and individuals are empowered to drive their own results while contributing to the overall company mission.

⚡ Challenges & Growth Opportunities

Challenges:

High-Performance Expectations: The role demands consistent high performance in a commission-based environment, requiring resilience and a strong work ethic.
Managing a Territory: Effectively balancing travel, client appointments, and administrative tasks within a defined geographical area.
Client Objections & Rejection: Overcoming objections and handling potential rejection is inherent in a sales role, requiring emotional intelligence and persistence.
Adapting to Consumer Needs: Staying current with product offerings and understanding diverse homeowner needs and preferences.
Maintaining Motivation: Self-motivation is crucial in a commission-only structure, especially during slower periods or after challenging appointments.

Learning & Development Opportunities:

Advanced Sales Training: Ongoing training on consultative selling, closing techniques, product knowledge, and CRM best practices.
Product Specialization: Deepening expertise in retractable awnings, motorized sunscreens, and related outdoor living solutions.
Territory Management Skills: Developing skills in strategic planning, time management, and market penetration.
Potential for Leadership: Opportunities to grow into sales management roles, mentoring and leading other consultants.
Industry Exposure: Gaining insights into the home improvement and manufacturing sectors through association with Hunter Douglas.

📝 Enhancement Note: The challenges are typical for high-performing sales roles, emphasizing the need for self-discipline and resilience. The growth opportunities are strongly tied to sales performance and leadership potential within the company's expanding structure.

💡 Interview Preparation

Strategy Questions:

"Describe your sales process for a high-ticket item sold in-home." (Focus on consultative approach, value selling, closing, and follow-up).
"How do you handle objections related to price or competitors?" (Demonstrate objection-handling techniques and focus on value).
"Tell me about a time you had to overcome significant resistance from a potential client. What was the outcome?" (Showcase resilience, problem-solving, and closing ability).
"What is your experience with CRM systems, and how do you use them to manage your sales pipeline?" (Highlight proficiency and strategic use for forecasting and client management). Company & Culture Questions:
"What do you know about Hunter Douglas and SPF Screens & Awnings?" (Research the company's products, market position, and values).
"What attracts you to a commission-based, performance-driven role?" (Align your motivation with their compensation structure and performance culture).
"How do you stay motivated when facing challenges or slow periods?" (Demonstrate self-discipline and resilience). Portfolio Presentation Strategy:
Quantify Everything: Prepare specific numbers for revenue, close rates, deal sizes, and growth metrics.
Tell a Story: Frame your sales successes as mini case studies, detailing the situation, your actions, and the results.
Focus on Closing: Emphasize your ability to close deals, particularly in challenging situations or with high-value products.
Demonstrate CRM Use: Explain how you leverage CRM for efficiency and effectiveness in managing your sales activities.
Enthusiasm for the Product: Show genuine interest in the products and the value they bring to homeowners.

📝 Enhancement Note: Interview preparation should focus on demonstrating sales prowess, particularly closing skills, consultative approach, and a results-oriented mindset. Quantifiable achievements and clear articulation of sales processes are key.

📌 Application Steps

To apply for this Design Consultant position:

Submit your application through the provided link on the Hunter Douglas careers site.
Tailor Your Resume: Highlight your experience in high-ticket sales, consultative selling, CRM pipeline management, and any in-home sales background. Quantify your achievements with specific numbers (e.g., "Increased territory sales by 15%," "Consistently exceeded quota by 20%").
Prepare Your Sales Narrative: Be ready to discuss your sales process, how you handle objections, and your closing strategies. Prepare specific examples of successful deals.
Research the Company: Familiarize yourself with SPF Screens & Awnings and Hunter Douglas products, their market positioning, and their commitment to quality and innovation.
Practice Mock Presentations: Rehearse delivering a consultative sales pitch, focusing on value-based selling and confidence, as this will likely be a key part of the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Design Consultant