Product Designer, Marketing & GTM

📍 Job Overview

Job Title: Product Designer, Marketing & GTM

Company: Enigma

Location: New York, NY or Los Angeles, CA

Job Type: Full-time

Category: Marketing Operations & GTM Design

Date Posted: July 31, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping Enigma's go-to-market (GTM) creative strategy and execution, acting as a key design partner for marketing initiatives.

• Responsibilities include evolving and systematizing the company's brand identity, ensuring consistency across all touchpoints, and maintaining brand asset libraries.

• The designer will be instrumental in building and updating the company website directly within a custom CMS, collaborating closely with marketing and engineering teams.

• A significant focus will be placed on creating diverse sales and marketing collateral, including pitch decks, one-pagers, and case studies, designed for broad team utilization.

• The position requires hands-on creation of social media content, campaign graphics, and short-form video content, leveraging modern tools and AI for efficiency.

📝 Enhancement Note: While the title is "Product Designer," the core responsibilities and required skills heavily lean towards Brand Design, Marketing Design, and GTM Operations. The role emphasizes creative partnership and brand system development rather than traditional product feature design. The focus on "systematizing the brand system" and creating "flexible slide systems" suggests a strong need for operational efficiency in design output, directly supporting GTM functions.

📈 Primary Responsibilities

• Shape GTM Creative Concepts: Actively participate in developing campaign concepts and GTM ideas, contributing a strong design point of view rather than simply executing pre-defined briefs.

• Systematize Brand Identity: Contribute to the organization and evolution of Enigma's brand system by maintaining asset libraries, developing and updating deck templates, and refining brand guideline documents.

• Website Design & Development: Design and deploy website pages directly within Enigma's custom CMS (Vercel-deployed), managing layout, content, and ensuring a seamless launch process in collaboration with marketing and engineering.

• Develop Sales & Marketing Collateral: Create essential sales and marketing materials, including one-pagers, case studies, pitch decks, and reusable flexible slide systems for use by sales, marketing, and leadership teams.

• Produce Social & Campaign Content: Design engaging LinkedIn carousels, campaign graphics, and edit short-form video content ("cut-ups") from longer source materials for various marketing channels.

• Create HubSpot Campaign Assets: Design effective email templates and campaign landing pages to support lifecycle marketing and demand-generation efforts within HubSpot.

• Image Preparation & Retouching: Retouch and prepare high-quality hero and content images for web, social media, and other marketing channels, ensuring visual consistency and brand alignment.

• Integrate AI in Workflow: Utilize AI tools (e.g., Claude, ChatGPT, Gemini) for ideation, copy assistance, team collaboration, and to accelerate production workflows, demonstrating comfort and adaptability with AI-assisted design.

• Maintain Brand Consistency: Ensure unwavering consistency in typography, color palettes, imagery, and tone across all deliverables to uphold Enigma's brand integrity.

📝 Enhancement Note: The responsibilities highlight a blend of creative ownership and operational execution, crucial for GTM success. The emphasis on "systematizing" and creating "reusable" assets points to an operations-minded approach to design, aiming for efficiency and scalability within the marketing function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating the required skills and experience will be paramount. A background in Graphic Design, Visual Communication, Marketing, or a related field is beneficial.

Experience: 3–5 years of experience in a design role supporting marketing, GTM, or brand teams, ideally within a startup or agency environment.

Required Skills:

• Creative Point of View: Demonstrated ability to propose innovative ideas and challenge briefs, not just fulfill them; a strong conceptual thinker.

• Brand System Development: Experience building and contributing to brand systems that are actively developing, including organizing, documenting, and systematizing brand elements.

• Figma Proficiency: Advanced skill in using Figma for UI/UX design, system building, and creating reusable components and templates.

• Adobe Creative Suite Expertise: Proficiency in Photoshop for image manipulation and retouching, Illustrator for vector graphics, and Premiere for video editing.

• HubSpot Campaign Design: Proven experience designing effective email templates and landing pages for HubSpot marketing campaigns.

• CMS Familiarity: Comfort and experience designing/editing pages within a custom Content Management System; familiarity with Vercel-hosted sites is a plus.

• Presentation Design: Skilled in building flexible slide systems and templates in Figma, Keynote, PowerPoint, or Google Slides that are easily extendable by team members.

• Short-Form Video Editing: Competency in editing short-form video (cut-downs, captions, text treatments) using tools like Premiere, CapCut, or After Effects.

• AI Tool Integration: Familiarity and comfort using AI tools such as Claude or similar for creative workflows, ideation, and production support.

Preferred Skills:

• Brand System Leadership: Experience leading or significantly contributing to a brand system or rebrand at a growing company.

• Motion Graphics & Animation: Basic skills in motion graphics or animation to enhance campaign and web content.

• Data Visualization: Experience making complex data visually simple and engaging, particularly relevant to Enigma's data-driven product.

• Copywriting/Editing: Experience writing or editing marketing copy in conjunction with design work.

• B2B/Fintech/Enterprise Design: Prior experience designing for a B2B, data, fintech, or enterprise brand.

📝 Enhancement Note: The emphasis on "creative point of view" and "building within a brand system while it's still in motion" suggests the company is looking for a proactive designer who can bring structure and operational thinking to their nascent brand system, rather than just executing existing guidelines. The requirement for AI tool integration is a forward-looking aspect, indicating a modern operational approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Evolution Case Study: Showcase a project where you contributed to developing or systematizing a brand identity, illustrating your ability to bring structure to evolving guidelines and assets.

• GTM Campaign Design Examples: Include examples of marketing campaigns, web pages, or social content you designed, demonstrating your ability to translate GTM strategies into compelling visuals.

• Sales & Marketing Collateral Showcase: Present examples of pitch decks, one-pagers, or case studies you've created, highlighting their effectiveness and reusability for sales and marketing teams.

• Website Design & CMS Experience: If possible, include examples of web pages designed within a CMS or demonstrate your understanding of web design principles applicable to CMS environments.

• AI Workflow Integration: Briefly describe or show how you've incorporated AI tools into your design process to improve efficiency or ideation.

Process Documentation:

• Workflow Design & Optimization: Demonstrate how you've designed efficient workflows for creating marketing assets, from concept to final delivery, potentially including how you've organized asset libraries or template systems.

• Implementation & Automation Methods: Showcase instances where you've implemented designs within specific platforms (CMS, HubSpot) and how you've leveraged templates or systems for faster deployment.

• Measurement & Performance Analysis: While not a direct analytics role, show how your design choices aimed to support campaign KPIs or user engagement, and how you'd approach measuring design effectiveness in a GTM context.

📝 Enhancement Note: Given the role's emphasis on "systematizing the brand system" and creating "flexible slide systems," the portfolio should clearly articulate the candidate's process for creating scalable and maintainable design assets. Demonstrating how they've brought order and efficiency to creative production through clear workflows and documentation will be highly valued.

💵 Compensation & Benefits

Salary Range: For a mid-level Product Designer with 3-5 years of experience in New York, NY or Los Angeles, CA, the estimated annual salary range is $95,000 - $130,000. This estimate is based on industry benchmarks for design roles in major metropolitan areas, considering the specific requirements for GTM and brand system development, and the typical compensation structures for startups.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Stock Options: Potential equity participation in a growing startup.

• 401(k) Plan: Retirement savings plan.

• Generous Paid Time Off: Vacation, sick leave, and holidays.

• Professional Development: Opportunities for learning and growth, including potential access to conferences or training.

• In-office Perks: Depending on the office location, this may include catered lunches, snacks, and a collaborative work environment.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. However, the role requires flexibility to adapt to quick-turnaround requests and shifting priorities common in a fast-paced startup GTM environment.

📝 Enhancement Note: The salary range is an estimate based on industry data for comparable roles in New York City and Los Angeles. Actual compensation will be commensurate with experience and specific qualifications. The benefits listed are standard for full-time positions at growth-stage tech companies. The "quick-turnaround requests and shifting priorities" indicates a dynamic work environment where standard hours may be flexible.

🎯 Team & Company Context

🏢 Company Culture

Industry: Data & Financial Services Technology. Enigma operates in the B2B tech space, providing a critical data infrastructure for financial services companies. This means the design work will often need to communicate complex information clearly and build trust.

Company Size: Enigma is likely a growth-stage startup or a Series A/B funded company, given the description of "mid-refresh" and "actively developing" brand systems. This implies a dynamic, fast-paced environment with opportunities for significant impact.

Founded: Enigma was founded in 2012. This provides a decade of experience in the market, suggesting a stable yet innovative company culture that has navigated various stages of growth.

Team Structure:

• Direct Partnership: The designer will work very closely with the marketing lead, described as a "generalist across channels and strategy." This suggests a highly collaborative, integrated GTM function.

• Cross-Functional Collaboration: Regular interaction with engineering for website development and potentially with sales and leadership teams for collateral creation.

• Lean Operations: The description implies a lean, agile team where individuals wear multiple hats and contribute broadly to GTM efforts.

Methodology:

• Data-Driven Design: Given Enigma's core business, design decisions are likely informed by data and aimed at driving measurable GTM outcomes.

• Agile Creative Development: The emphasis on "speed" and "quick-turnaround requests" points to an agile approach to creative production, prioritizing rapid iteration and deployment.

• Brand System Evolution: A core methodology will involve developing and refining a brand system in parallel with GTM execution, requiring a structured yet adaptable approach.

Company Website: https://www.enigma.com/

📝 Enhancement Note: The company's focus on data and financial services implies a need for professional, trustworthy, and clear design. The founding date suggests a company that has established itself but is still in a growth and innovation phase, making the brand system's evolution a key area for impact. The close collaboration with a marketing generalist founder signals a role where strategic input is as valued as execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer with a specialization in Marketing and GTM. It offers significant ownership and the opportunity to shape the brand system, indicating a path beyond pure execution towards strategic brand development within the GTM function.

Reporting Structure: The designer will report to or work most closely with the marketing lead, functioning as their primary design partner. This direct line of interaction offers high visibility and opportunities for strategic input.

Operations Impact: The designer's work will directly impact key GTM KPIs by improving campaign effectiveness, website conversion rates, sales enablement through collateral, and overall brand perception. Their contribution to systematizing the brand ensures scalability and efficiency for future marketing efforts.

Growth Opportunities:

• Brand System Leadership: Opportunity to become the primary owner and architect of Enigma's evolving brand system, potentially leading to a Brand Design Lead or Art Director role.

• GTM Strategy Influence: Deep involvement in GTM strategy alongside the marketing lead can provide exposure to broader marketing operations and campaign planning.

• Skill Specialization: Develop expertise in areas like B2B marketing design, data visualization, short-form video content creation, and AI-assisted design workflows.

• Cross-Functional Expertise: Gain experience working closely with engineering and sales, broadening understanding of product development and sales enablement processes.

📝 Enhancement Note: This role offers a unique growth trajectory for a designer focused on marketing and GTM. It moves beyond typical product design by emphasizing brand system development and operational efficiency in creative output, providing a strong foundation for leadership roles in brand management or GTM operations for design.

🌐 Work Environment

Office Type: This is an in-office role, emphasizing the company's commitment to fast-paced collaboration and alignment. The work environment is likely to be dynamic and interactive.

Office Location(s): The role is available in New York, NY or Los Angeles, CA. Candidates are expected to be based in or willing to relocate to one of these cities to work on-site.

Workspace Context:

• Collaborative Hub: Expect a workspace designed for close collaboration, facilitating direct interaction with the marketing lead and other team members for rapid feedback and iteration.

• Tooling & Technology: Access to standard design software (Figma, Adobe Suite) and potentially emerging AI tools integrated into the workflow. The company utilizes a custom CMS deployed on Vercel, indicating a modern tech stack.

• Team Interaction: Frequent opportunities for brainstorming sessions, design reviews, and working sessions with marketing and engineering, fostering a strong sense of shared purpose.

Work Schedule: While a standard 40-hour work week is typical, the role requires adaptability for quick-turnaround requests and shifting priorities inherent in a GTM environment. This might involve occasional flexibility to meet campaign deadlines.

📝 Enhancement Note: The explicit requirement for an "in-person role" signifies a company culture that prioritizes face-to-face collaboration for speed and alignment. This is a key operational aspect of the work environment that candidates should consider.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with GTM design needs.

• Portfolio Presentation & Discussion: A session where candidates present their portfolio, focusing on GTM-related projects, brand system contributions, and examples of their creative process. Expect questions about their approach to systematizing design and using AI.

• Creative Challenge/Case Study: A potential exercise involving a GTM-related design problem or a deep dive into a past project demonstrating problem-solving, creative thinking, and ability to translate strategy into design.

• Team/Hiring Manager Interview: Discussion focused on cultural fit, collaboration style, understanding of Enigma's mission, and how they would partner with the marketing lead.

Portfolio Review Tips:

• Highlight GTM Impact: Showcase projects that directly supported marketing campaigns, lead generation, sales enablement, or brand awareness. Quantify impact where possible (e.g., "designed landing pages that increased conversion by X%").

• Demonstrate Brand System Thinking: Clearly articulate your process for developing, organizing, and maintaining brand assets and guidelines. Show examples of templates and systems you've created for others to use.

• Showcase Workflow Efficiency: Include examples of how you've streamlined creative processes, leveraged templates, or used tools (including AI) to deliver high-quality work efficiently.

• Tailor to Enigma: Research Enigma's current brand and GTM efforts. Be prepared to discuss how your skills and approach would enhance their current offerings and contribute to their evolving brand system.

• Visual Storytelling: Present your work clearly and concisely, explaining the problem, your role, your process, and the outcome for each project.

Challenge Preparation:

• Understand Enigma's GTM: Familiarize yourself with Enigma's product, target audience, and current marketing activities.

• Prepare for Brand System Questions: Be ready to discuss your philosophy on brand systems, how you'd approach documenting and expanding Enigma's, and examples of similar work.

• Practice AI Integration: Be prepared to discuss your experience using AI tools in a design workflow and how you see them benefiting Enigma's GTM efforts.

• Articulate Creative Partnership: Think about how you would collaborate with a marketing generalist, offering strategic design input and balancing creative vision with business objectives.

📝 Enhancement Note: The emphasis on "shaping GTM creative, don't just execute it" and "systematize the brand system" means candidates should prepare to showcase not just execution skills, but also strategic thinking, process development, and a proactive approach to brand building. The interview process will likely assess their ability to act as a creative partner and operationalize design efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and creating scalable design systems and templates.

• Adobe Creative Suite:

  • Photoshop: For image editing, retouching, and preparing graphics for web and marketing channels.
  • Illustrator: For creating vector graphics, logos, and icons.
  • Premiere Pro: For editing short-form video content, including cut-downs and simple motion graphics.

• Keynote / PowerPoint / Google Slides: For building dynamic and reusable pitch decks and presentation templates.

Analytics & Reporting: While not a primary focus, understanding how design impacts metrics is key. Familiarity with general web analytics concepts is helpful.

CRM & Automation:

• HubSpot: Experience designing email templates and landing pages within HubSpot is a required skill.

• CMS (Custom): Experience designing and editing pages within a Content Management System is required. Familiarity with Vercel-hosted sites is a plus, indicating a modern web development stack.

AI & Collaboration Tools:

• AI Ideation/Production Tools: Familiarity with Claude, ChatGPT, Gemini, or similar AI tools for ideation, copy support, and accelerating production workflows.

• Collaboration Platforms: Proficiency with standard team collaboration tools (e.g., Slack, Google Workspace) will be assumed.

📝 Enhancement Note: The technology stack emphasizes a blend of industry-standard design tools and a modern web/marketing technology stack (CMS, HubSpot, Vercel). The explicit mention of AI tools indicates that proficiency or willingness to learn and integrate these into the workflow is a critical operational requirement for efficiency.

👥 Team Culture & Values

Operations Values:

• Ingenuity & Drive: These Enigma core values translate to a culture that encourages innovative problem-solving and a proactive, results-oriented approach to design within GTM.

• Generosity & Curiosity: These values suggest a collaborative environment where team members share knowledge, support each other, and are open to exploring new ideas and technologies (like AI).

• Data-Driven Approach: Given Enigma's business, expect a culture that values design decisions informed by data and focused on measurable impact on business objectives.

• Efficiency & Scalability: The role's focus on systematizing the brand and creating reusable assets points to a value placed on design operations that enable scalable and efficient GTM execution.

Collaboration Style:

• Creative Partnership: The role emphasizes a close, collaborative partnership with the marketing lead, where ideas are exchanged freely, and strategic input is welcomed.

• Cross-Functional Integration: Expect to work closely with marketing, engineering, and potentially sales, requiring clear communication and the ability to translate design concepts for different stakeholders.

• Agile Feedback Loops: The fast-paced environment likely fosters quick feedback cycles and iterative design processes, valuing responsiveness and adaptability.

📝 Enhancement Note: The company's stated core values (generosity, curiosity, ingenuity, drive) coupled with the role's emphasis on creative partnership and systematization suggest a culture that balances innovation with operational rigor, especially within the GTM function.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Brand System: The primary challenge is working with a brand system that is "mid-refresh" and "actively developing." This requires not just executing but actively shaping, organizing, and documenting it.

• Balancing Speed and Quality: The need for quick-turnaround requests in a GTM context will challenge the designer to maintain high creative standards while meeting tight deadlines.

• Communicating Complex Data Visually: Enigma's product is data-driven; translating complex data into simple, understandable, and visually appealing designs for marketing and sales collateral will be a key challenge.

• Integrating AI Effectively: Learning to leverage AI tools productively and ethically within a creative workflow without compromising design integrity or originality.

Learning & Development Opportunities:

• Brand System Architecture: Deepen expertise in building and managing comprehensive brand systems for B2B tech companies.

• GTM Strategy & Operations: Gain hands-on experience in marketing strategy, campaign planning, and the operational aspects of Go-To-Market execution.

• Data Visualization Mastery: Enhance skills in making complex data accessible and engaging through design.

• AI in Creative Workflows: Become proficient in utilizing AI tools to augment creative processes, potentially becoming a go-to expert within the team.

• Cross-Functional Collaboration: Develop stronger relationships and communication skills working with product, engineering, and sales teams.

📝 Enhancement Note: The challenges are directly tied to the role's unique position in a growing company with an evolving brand. These challenges also present significant growth opportunities for a designer looking to expand their strategic and operational skill set beyond traditional execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you helped systematize a brand identity or asset library. What was your process, and what was the impact?" (Assesses brand system development and operational thinking)

• "How do you approach balancing creative vision with the need for quick-turnaround GTM deliverables?" (Evaluates ability to perform under pressure and maintain quality)

• "Walk us through a GTM campaign or marketing initiative you designed. What were the objectives, your role, and the results?" (Probes GTM experience and impact measurement)

• "How have you used AI tools in your design workflow? What are the benefits and potential drawbacks?" (Tests comfort with modern tools and critical thinking about AI) Company & Culture Questions:

• "What excites you about Enigma's mission and our product?" (Assesses research and genuine interest)

• "How would you describe your ideal collaboration with a marketing generalist?" (Evaluates partnership potential and communication style)

• "Given our core values (generosity, curiosity, ingenuity, drive), how do you see yourself contributing to our culture?" (Gauges cultural fit and values alignment)

• "How do you ensure brand consistency across diverse marketing channels and deliverables?" (Tests understanding of brand operations and attention to detail) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your unique role, your design process (emphasizing systematization and efficiency), and the measurable outcomes.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your designs on GTM objectives (e.g., engagement rates, conversion improvements, efficiency gains).

• Highlight Systemic Thinking: Clearly show how your work contributes to a larger brand system, including any templates, guidelines, or asset management strategies you developed.

• Showcase AI Integration (If Applicable): Point out specific instances where AI tools aided your process or enhanced the outcome, explaining your rationale.

• Be Prepared for Design Critiques: Expect questions that challenge your design choices and assess your ability to articulate and defend them.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, operational efficiency in creative production, and the ability to function as a proactive partner in a dynamic GTM environment. Highlighting experience with brand systematization and AI integration will be key.

📌 Application Steps

To apply for this Product Designer, Marketing & GTM position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your GTM design experience, brand system contributions, and proficiency with relevant tools (Figma, Adobe Suite, CMS, HubSpot). Emphasize projects where you brought structure or improved efficiency.

• Tailor Your Resume: Highlight keywords from the job description, such as "GTM," "Brand System," "Figma," "HubSpot," "CMS," "AI Tools," and "Marketing Collateral." Quantify achievements where possible.

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on your process, strategic thinking, and the impact of your design work, particularly in relation to GTM objectives and brand systematization.

• Research Enigma: Understand their product, current marketing efforts, and company values to articulate why you are a good fit and how you can contribute to their evolving brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.