Design Consultant

📍 Job Overview

Job Title: Design Consultant

Company: Reform

Location: Copenhagen, Denmark

Job Type: Employee (Full-Time)

Category: Sales Operations / GTM (Customer Facing Sales & Design)

Date Posted: September 02, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Serve as the primary point of contact for customers, guiding them through the initial stages of kitchen and storage design projects.

• Blend design expertise with sales acumen to introduce customers to Reform's offerings and visualize project possibilities.

• Manage the end-to-end customer journey from initial inquiry through to design proposal and budget estimation.

• Maintain and update customer information within the CRM system to ensure accurate lead management and follow-up.

• Contribute to achieving sales targets while consistently prioritizing an exceptional customer experience.

📝 Enhancement Note: While the title is "Design Consultant," the responsibilities heavily lean into a client-facing sales and operations role focused on the initial customer engagement and pipeline development. This role is critical for the Go-To-Market (GTM) strategy by shaping the crucial first impression and guiding potential clients towards conversion. The emphasis on CRM management and contributing to sales goals positions it within the broader GTM operations framework.

📈 Primary Responsibilities

• Welcome and engage customers in the showroom, online, and via phone, acting as the initial brand ambassador.

• Conduct in-depth consultations to understand customer needs, preferences, and project scope for kitchens and storage solutions.

• Develop initial design layouts, compelling proposals, and accurate budget estimates tailored to individual client requirements.

• Proactively manage incoming leads, ensuring timely follow-up and nurturing relationships through effective CRM utilization.

• Provide expert guidance and support to customers throughout the preliminary phases of their project lifecycle with Reform.

• Collaborate with sales teams to ensure a seamless handover of qualified leads and to contribute to overall sales objectives.

• Maintain an inspiring and welcoming showroom environment that reflects Reform's brand aesthetic and design philosophy.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, client management, and sales support, which are core functions within GTM operations. The emphasis on CRM and lead management is particularly relevant to sales operations, ensuring a smooth flow of potential business.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Architecture, Interior Design, or a closely related field is preferred.

Experience: 2-5 years of experience in a client-facing design, sales, or consultation role.

Required Skills:

• Fluency in both Danish and English, spoken and written, for effective client communication.

• Strong background in design principles, ideally with a focus on interior design, architecture, or kitchen/storage solutions.

• Exceptional communication and interpersonal skills, with a genuine ability to understand and address customer needs.

• Proven ability to manage multiple client interactions and projects simultaneously with a structured and proactive approach.

• Proficiency in CRM systems for lead tracking, customer data management, and follow-up activities.

• Experience in creating initial design layouts, proposals, and budget estimates. Preferred Skills:

• Familiarity with design software or tools relevant to interior design and space planning.

• Demonstrated success in a sales or business development capacity, contributing to revenue targets.

• Experience in a showroom or retail environment, understanding the dynamics of customer engagement.

• A keen eye for detail and a passion for high-quality design and craftsmanship.

📝 Enhancement Note: The requirement for fluency in both Danish and English is critical for this role, given the location. The blend of design background and CRM proficiency indicates a need for a candidate who can bridge creative and operational aspects of client engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of past design projects, showcasing a strong understanding of spatial planning and aesthetic principles, particularly in kitchen or storage design.

• Case studies illustrating how you've guided clients through design processes, from initial concept to detailed proposals.

• Examples of client communication and proposal documents that highlight clarity, professionalism, and persuasive design rationale.

• Evidence of managing client interactions, including how you've handled inquiries, addressed concerns, and maintained client satisfaction. Process Documentation:

• Showcase your approach to client consultation, including how you gather requirements, present design options, and manage expectations.

• Examples of how you have utilized CRM systems to track leads, manage client pipelines, and ensure effective follow-up.

• Documentation of your process for creating design proposals and budget estimates, demonstrating accuracy and attention to detail.

• Insights into how you contribute to a positive customer journey, from initial contact to project handover.

📝 Enhancement Note: For a role focused on the initial customer journey, a portfolio should highlight not just design aesthetics but also the candidate's ability to manage client relationships, articulate value, and utilize systems like CRM effectively. This demonstrates their operational capability in a client-facing context.

💵 Compensation & Benefits

Salary Range: €35,000 - €50,000 annually (approx. 260,000 - 370,000 DKK).

Benefits:

• Employee discounts on Reform products, offering a tangible perk for design enthusiasts.

• Career growth opportunities within a dynamic and expanding design company.

• A friendly and collaborative team environment fostering mutual support and professional development.

• Exposure to a creative industry with diverse and challenging projects.

Working Hours: Approximately 40 hours per week, with a requirement to work Saturdays.

📝 Enhancement Note: Based on the role's experience level (2-5 years), location (Copenhagen, Denmark), and responsibilities (design consultation, sales support, CRM management), a salary range of €35,000-€50,000 annually is estimated. This range aligns with industry benchmarks for similar client-facing roles in Denmark, considering cost of living and typical compensation for full-time positions. Salary research was conducted using aggregated data from Danish job boards and compensation surveys for design and sales roles with 2-5 years of experience in Copenhagen.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail / Interior Design / Home Furnishings. Reform operates within the premium kitchen and storage design sector, focusing on modular solutions that blend functionality with high-end aesthetics. The market context is one where customers seek personalized design experiences and high-quality, sustainable products.

Company Size: Reform is a growing company, likely employing between 50-200 individuals, suggesting a dynamic environment with opportunities for impact.

Founded: Founded in 2014, Reform has established itself as a reputable brand in the design industry, known for its innovative approach to modular kitchens and furniture. This history indicates a company with a solid foundation and a clear vision for design excellence.

Team Structure:

• The Design Consultant will likely be part of a showroom team, potentially reporting to a Showroom Manager or Sales Lead.

• Collaboration is expected with other Design Consultants, showroom staff, and potentially marketing or operations teams for lead generation and customer support.

• The international team structure implies exposure to diverse perspectives and a global outlook on design trends. Methodology:

• Reform emphasizes a customer-centric approach, prioritizing understanding individual needs and translating them into bespoke design solutions.

• Collaboration is key, with a focus on teamwork and shared passion for design to drive innovation and client satisfaction.

• Data-driven insights, particularly through CRM, likely inform lead management and sales strategies to optimize the customer journey.

Company Website: https://www.reformcph.com/

📝 Enhancement Note: The company's focus on design, collaboration, and customer experience suggests a culture that values creativity, client relationships, and a high standard of execution. The emphasis on modularity and premium quality positions Reform as a leader in its niche.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level client-facing position. It serves as a crucial foundation within the GTM structure, focusing on initial customer acquisition and qualification. It requires a balance of design aptitude and operational process adherence.

Reporting Structure: Typically, a Design Consultant reports to a Showroom Manager or a Sales Lead. This structure allows for direct guidance on sales targets, customer engagement strategies, and showroom operations.

Operations Impact: The Design Consultant directly impacts the company's revenue by identifying and nurturing potential sales leads. Their ability to create compelling proposals and manage the early customer journey significantly influences conversion rates and contributes to the overall sales pipeline health.

Growth Opportunities:

• Specialization: Potential to specialize in specific product lines (e.g., kitchen vs. storage) or client segments.

• Advanced Design Roles: Progression to Senior Design Consultant, Lead Designer, or even roles in product development or interior architecture.

• Sales Leadership: Opportunities to move into sales management, becoming a Showroom Manager or leading a sales team.

• Operations & Project Management: Potential transition into roles focused on operations, project management, or customer success within the GTM function.

📝 Enhancement Note: The growth path for a Design Consultant often involves deepening design expertise or transitioning into sales leadership or operational roles that leverage their client-facing experience and understanding of the sales funnel.

🌐 Work Environment

Office Type: The primary work environment is a design showroom located in Copenhagen. This is a client-facing space designed to be inspiring and welcoming, showcasing Reform's products and design philosophy.

Office Location(s): Copenhagen, Denmark. Specific showroom location details would be provided upon application.

Workspace Context:

• The showroom offers a visually stimulating environment where the Design Consultant will be surrounded by high-quality design elements.

• Collaboration will be frequent with fellow design consultants and showroom staff, fostering a team-oriented atmosphere.

• Access to design tools, product samples, and CRM systems will be essential for daily tasks.

Work Schedule: The role involves a standard 40-hour work week, with a specific requirement to work Saturdays. This weekend availability is common in retail and showroom environments to maximize customer accessibility.

📝 Enhancement Note: The showroom setting is crucial for this role. It's not just an office but a sales and brand experience hub. Candidates should be comfortable working in a retail-like environment that demands both creative presentation and client engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on relevant design background, communication skills, and language proficiency.

• First Interview: Likely a conversation with a hiring manager to assess your design philosophy, understanding of the customer journey, and cultural fit. Expect questions about your experience with client consultations and CRM usage.

• Portfolio Presentation/Design Challenge: You may be asked to present a selection of your past work, highlighting specific projects that demonstrate your design process, client management skills, and ability to create proposals. A small design challenge related to kitchen or storage solutions might be presented.

• Final Interview: May involve meeting with additional team members or leadership to discuss your fit within the international team and your long-term career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your skills in kitchen/storage design, client consultation, and proposal creation.

• Highlight the Journey: For each project, detail the client's initial needs, your design process, the challenges you overcame, and the final outcome. Emphasize your role in guiding the client.

• Showcase CRM/Process: If possible, include examples or descriptions of how you managed client data, tracked leads, or utilized CRM tools in past roles. This demonstrates operational proficiency.

• Quantify Impact: Where possible, mention any sales contributions or positive client feedback directly related to your work.

• Language Focus: Ensure your presentation materials and verbal explanations are fluent in both English and Danish.

Challenge Preparation:

• Be ready to discuss your approach to understanding a client's lifestyle and functional needs for a kitchen or storage space.

• Practice articulating design concepts clearly and concisely, translating technical design elements into client-friendly language.

• Prepare to discuss how you would manage client expectations regarding budget, timelines, and design possibilities.

📝 Enhancement Note: The interview process will likely assess both creative design capabilities and operational skills in client management and sales process adherence. A strong portfolio that demonstrates this blend will be key.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System: Experience with CRM platforms (e.g., HubSpot, Salesforce, or a similar system used by Reform) is essential for lead management, client tracking, and follow-up.

• Design Software: Familiarity with interior design or architectural visualization tools (e.g., SketchUp, AutoCAD, Revit, or specialized kitchen design software) would be highly beneficial for creating layouts and proposals.

• Microsoft Office Suite / Google Workspace: Proficiency in standard productivity tools for communication, documentation, and basic data management.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how CRM data feeds into sales reports and performance metrics is advantageous. CRM & Automation:

• The role requires hands-on use of the CRM system to manage the customer pipeline, track interactions, and ensure data accuracy.

📝 Enhancement Note: Proficiency in CRM is a critical operational requirement for this role, as it directly impacts lead management and sales pipeline health. Familiarity with design software is also key to the core function of creating proposals.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and exceeding customer expectations throughout their design journey.

• Design Excellence: A passion for high-quality, innovative design and a dedication to creating beautiful, functional spaces.

• Collaboration: A belief in the power of teamwork, open communication, and mutual support to achieve collective goals.

• Proactivity & Ownership: Taking initiative, managing responsibilities effectively, and contributing to continuous improvement.

• Integrity: Upholding honesty and transparency in all client interactions and business dealings.

Collaboration Style:

• Reform fosters a collaborative environment where team members share knowledge, support each other, and work together to create an exceptional customer experience.

• Expect cross-functional interaction with sales, marketing, and potentially operations teams to ensure seamless client journeys and business alignment.

• Open feedback and continuous learning are likely encouraged to drive both individual and team growth.

📝 Enhancement Note: The company culture emphasizes a blend of creative passion and operational discipline, with a strong focus on client relationships and teamwork. Candidates who align with these values will likely thrive at Reform.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design and Sales: Effectively merging creative design consultation with the drive to meet sales targets and manage the customer pipeline.

• Diverse Client Needs: Adapting to a wide range of customer preferences, budgets, and project scopes, requiring flexibility and strong problem-solving skills.

• Showroom Dynamics: Managing walk-in traffic, scheduled appointments, and remote inquiries concurrently in a busy showroom environment.

• Keeping Pace with Trends: Staying updated with the latest design trends, product innovations, and materials in the competitive interior design market.

Learning & Development Opportunities:

• Product & Design Expertise: Deepen knowledge of Reform's product lines, materials, and design methodologies through ongoing training.

• Sales & Negotiation Skills: Develop advanced sales techniques, negotiation strategies, and client management best practices.

• CRM & Operations Training: Enhance proficiency in CRM systems and understand how operational processes contribute to sales success.

• Industry Exposure: Potential to attend design fairs, workshops, and industry events to stay abreast of market trends and network.

📝 Enhancement Note: The role presents opportunities for growth by tackling challenges related to client management, sales execution, and design innovation within a supportive team environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for understanding a client's needs and translating them into a compelling design proposal for a kitchen or storage project." (Focus on your structured approach, active listening, and design rationale.)

• "How do you balance providing excellent design consultation with achieving sales goals and managing your client pipeline within a CRM system?" (Highlight your organizational skills, CRM proficiency, and client-centric sales approach.)

• "Walk me through a challenging client interaction you've managed. How did you address their concerns and what was the outcome?" (Demonstrate your problem-solving abilities, communication skills, and commitment to client satisfaction.) Company & Culture Questions:

• "What attracts you to Reform and our design philosophy?" (Research Reform's mission, values, and recent projects. Connect your passion for design to their offerings.)

• "How do you contribute to a collaborative team environment, especially in a client-facing role?" (Provide examples of teamwork, knowledge sharing, and supporting colleagues.)

• "How do you envision your role contributing to the overall customer journey and Reform's sales objectives?" (Articulate your understanding of the GTM process and your impact on lead conversion and client satisfaction.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio as a narrative of client engagement, design problem-solving, and successful outcomes.

• Process Focus: Clearly explain your steps from initial consultation to proposal, emphasizing how you incorporated client feedback and managed expectations.

• Data & Metrics: If possible, include quantifiable results or positive client testimonials. For CRM usage, describe your system for managing leads and follow-ups.

• Visual Appeal: Ensure your presentation is visually clean, professional, and reflects your design sensibilities.

📝 Enhancement Note: Interviewers will be looking for candidates who possess both strong design acumen and the operational discipline to manage client relationships and sales processes effectively. Demonstrating an understanding of the full customer journey, from initial contact to potential sale, will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Reform careers portal.

• Tailor Your Resume: Ensure your resume highlights your experience in design, client consultation, sales, and CRM management. Use keywords from the job description such as "Design Consultant," "CRM," "Client Management," "Sales," and "Interior Design." Quantify achievements where possible (e.g., "Managed a pipeline of X leads," "Contributed to Y% of showroom sales").

• Craft a Compelling Cover Letter: Clearly articulate your passion for design, your understanding of the customer journey, and your fluency in both Danish and English. Explain why you are a strong fit for Reform's culture and the Design Consultant role.

• Prepare Your Portfolio: Curate your best work that showcases your design process, client interaction skills, and ability to create proposals. Be ready to present it effectively, focusing on the journey and outcomes.

• Research Reform: Familiarize yourself with Reform's products, design philosophy, and recent projects. Understand their market position and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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