CX Graphic Designer

📍 Job Overview

Job Title: CX Graphic Designer

Company: Higgsfield

Location: Almaty, Kazakhstan

Job Type: FULL_TIME

Category: Creative & Media / Art & Design

Date Posted: 2026-09-08

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual design and asset creation for Higgsfield's rapidly scaling generative AI platform, ensuring brand consistency and user engagement across all digital touchpoints.

• Leverage advanced AI image and video generation tools to produce compelling visual content, including character sets, cinematic stills, and short video examples, maintaining character continuity within content pieces.

• Develop and meticulously document effective prompt engineering strategies, enabling seamless reproduction of visual results by stakeholders and contributing to a knowledge base for content creation.

• Master the adaptation of visual assets across diverse formats (e.g., 16:9 for blogs, 4:5 and 9:16 for social media) to optimize presentation for various platforms.

• Collaborate proactively with the content and marketing teams, integrating visual strategy into the content creation pipeline from its inception rather than as an afterthought.

📝 Enhancement Note: This role is positioned within a fast-paced, high-growth generative AI company, demanding a blend of creative design expertise and technical proficiency in AI content generation tools. The emphasis on prompt engineering, asset adaptation across multiple formats, and early collaboration with content teams indicates a strategic role focused on scaling visual communication efficiently.

📈 Primary Responsibilities

• Design and produce high-quality visual assets, including banners, blog headers, landing page graphics, and social media visuals, adhering to brand guidelines and aesthetic standards.

• Generate consistent character sets and visual narratives using AI tools like Soul ID and Soul Cinema, ensuring visual coherence across extensive content libraries.

• Craft and refine complex prompts for AI image and video generation, documenting techniques and parameters for reproducibility and knowledge sharing.

• Manage the adaptation and optimization of visual assets for various platforms and aspect ratios, ensuring optimal display on web, mobile, and social media channels.

• Work cross-functionally with content strategists and writers to conceptualize and develop visual elements that enhance storytelling and user comprehension.

• Maintain and evolve the visual language of the company's blog and other content platforms, ensuring a cohesive and professional brand presentation as content volume increases significantly.

• Conduct A/B testing and analysis on visual assets to optimize engagement metrics and user experience.

📝 Enhancement Note: The responsibility of adapting assets across multiple formats (16:9, 4:5, 9:16) and working with the content team before content is written highlights a proactive and integrated approach to visual content strategy, moving beyond reactive design. The requirement to maintain visual language coherence as content scales implies a need for system thinking and process development within the design function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in graphic design, with a demonstrated focus on digital content creation, visual storytelling, and brand consistency.

Required Skills:

• A robust portfolio showcasing a diverse range of design projects, highlighting taste, artistic range, and sophisticated visual composition.

• Proven expertise in typography and layout design, capable of creating legible and impactful headlines and designs across various sizes and resolutions.

• Demonstrated fluency and hands-on experience with AI image and video generation tools, understanding prompt engineering principles and troubleshooting common generation issues.

• Ability to work efficiently and maintain high-quality output in a fast-paced, high-volume production environment.

• Strong command of the English language, with excellent written communication skills for prompt refinement and content review.

• Articulate and logical reasoning skills to explain design decisions and strategic choices beyond subjective preferences.

• Proficiency in adapting visual assets across multiple formats and platforms (e.g., web, social media, mobile). Preferred Skills:

• Prior experience designing for blogs, media outlets, or content-heavy digital products.

• Foundational knowledge of motion graphics, video editing, and color grading.

• Familiarity with using Higgsfield products or competing AI generation platforms for personal projects.

📝 Enhancement Note: The emphasis on a portfolio with "taste and range" over quantity, coupled with the requirement to explain design decisions logically, suggests that Higgsfield values thoughtful, strategic design execution over purely templated work. Fluency in AI generation is not just a technical skill but a core competency for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least three well-developed design projects that demonstrate sophisticated composition, strong typography, and a clear visual narrative.

• Include examples of AI-generated imagery and video, highlighting your prompt engineering skills and ability to achieve specific artistic outcomes.

• Provide evidence of adapting visual assets across different aspect ratios and platforms, showcasing versatility and an understanding of cross-channel design.

• Demonstrate how your designs have contributed to content engagement, brand coherence, or specific campaign objectives. Process Documentation:

• Document your prompt engineering process, including strategies for iterative refinement, parameter adjustments, and achieving desired stylistic outcomes.

• Outline your workflow for asset adaptation, from initial concept to final delivery across various formats and platforms.

• Explain your approach to maintaining visual consistency and brand language across a large volume of content.

• Detail how you collaborate with content teams to integrate visual strategy into the editorial process.

📝 Enhancement Note: The requirement for "three considered pieces" over "thirty templated ones" strongly indicates that the portfolio review will focus on the depth of thought, creative problem-solving, and strategic execution behind each project, rather than just technical execution. Documenting processes is crucial for demonstrating scalability and collaboration readiness.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD, reviewed as you grow.

• Estimated Range: $40,000 - $70,000 USD per year.

• Methodology: This estimate is based on standard industry benchmarks for mid-level Graphic Designers with specialized AI generation skills in emerging tech companies. Given the company's rapid growth and global reach, a competitive USD salary is expected. The Almaty cost of living is generally lower than in major Western tech hubs, allowing for a strong purchasing power within this range. Salary will be reviewed based on performance and growth.

Benefits:

• Competitive salary in USD, with regular reviews tied to career progression.

• On-site role in our Almaty office, providing a dedicated and collaborative work environment.

• Full access to Higgsfield products and the internal AI tools used by the company.

• Daily complimentary breakfast, lunch, and high-quality coffee.

• Full-time position with significant opportunities for high ownership and career advancement.

Working Hours: Full-time position, implying approximately 40 hours per week. The on-site nature suggests standard business hours, with potential for flexibility based on project needs and team collaboration.

📝 Enhancement Note: The salary range is an estimation based on the role, experience level, and the company's stated offering of a "competitive salary in USD." The specific benefits are detailed, with a particular emphasis on on-site perks and access to company products, aligning with a company culture that values employee well-being and immersion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Generative AI / Technology / Software. Higgsfield AI is at the forefront of generative AI, a rapidly evolving sector with immense potential for innovation and disruption. This environment demands agility, continuous learning, and a proactive approach to adopting new technologies.

Company Size: Fastest-scaling generative AI company, hitting $700M in annual revenue run rate, 30M+ users worldwide, 6M+ generations per day. This indicates a rapidly growing, dynamic, and resource-rich organization. For operations professionals, this means opportunities for significant impact, exposure to cutting-edge technology, and a fast-paced work environment with potential for rapid career progression.

Founded: Not specified, but the rapid scaling suggests a relatively young and aggressive growth-stage company.

Team Structure:

• The role implies close collaboration with a "content team," suggesting a cross-functional structure where design is integrated into content strategy.

• The mention of "Soul ID," "Soul Cinema," and "Cinema Studio" hints at specialized internal tools or product lines, likely supported by dedicated engineering or product teams.

• As a rapidly scaling company, the operations and support functions are likely growing and evolving, offering opportunities to shape processes. Methodology:

• Data-driven decision-making is implied by the company's scale and success metrics (revenue run rate, user numbers, generations per day).

• Emphasis on prompt engineering and documenting results points to a methodical and reproducible approach to AI content creation.

• The need to maintain visual language coherence as content scales suggests a focus on scalable processes and design systems.

Company Website: https://higgsfield.ai/

📝 Enhancement Note: The company's description as the "fastest-scaling generative AI company" is a critical piece of context. It suggests a culture that is highly ambitious, innovative, and likely demanding, with a strong focus on rapid execution and measurable results. For a designer, this means working with cutting-edge tools and contributing to a product that is experiencing explosive growth.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as Mid-Level (2-5 years of experience), focusing on executing specialized design tasks within the generative AI space. It requires a strong foundation in graphic design principles combined with emerging AI tool proficiency.

Reporting Structure: The role requires working "with the content team" and implies collaboration with content writers and strategists. It is likely that the Graphic Designer reports into a Design Lead, Creative Director, or Head of Content, depending on the internal structure.

Operations Impact: The Graphic Designer's work directly impacts user experience, brand perception, and content effectiveness. By creating compelling visuals and ensuring brand consistency, they contribute significantly to user acquisition, engagement, and retention on the Higgsfield platform. Their ability to scale visual content production is critical for supporting the company's rapid growth.

Growth Opportunities:

• Specialization in Generative AI Design: Deepen expertise in prompt engineering, AI video generation, and developing unique visual styles for AI-generated content.

• Lead Design for Content Initiatives: Grow into a role where you lead the visual strategy for specific content pillars or campaigns, potentially managing junior designers or external resources.

• Process Development: Contribute to establishing and refining design workflows, asset management systems, and prompt libraries to support the company's scaling needs.

• Motion Graphics & Advanced Visuals: Develop advanced skills in motion graphics, video editing, and complex visual effects as the company's content production evolves.

• Cross-functional Leadership: Transition into roles that bridge design, content, and marketing, influencing broader GTM strategies through visual storytelling.

📝 Enhancement Note: The "high ownership and growth potential" mentioned in the job description, combined with the company's rapid scaling, suggests that this role offers significant opportunities for career advancement. The emphasis on learning and adapting to new AI tools means that continuous professional development is inherent to the role's growth trajectory.

🌐 Work Environment

Office Type: On-site role in Almaty office. This suggests a traditional office setting designed to foster collaboration and provide necessary resources.

Office Location(s): Almaty, Kazakhstan. This location offers a specific cultural and economic context, with the company providing on-site amenities.

Workspace Context:

• Collaborative Environment: The emphasis on working with the content team and the provision of daily meals and coffee suggest a culture that encourages team interaction and a comfortable working atmosphere.

• Access to Tools: Employees will have access to Higgsfield products and internal AI tools, providing a rich environment for experimentation and skill development.

• Team Interaction: The on-site nature facilitates direct communication and feedback loops with colleagues, crucial for rapid iteration in a creative role.

Work Schedule: Full-time position, implying a standard 40-hour work week. The on-site requirement means predictable hours, with potential for flexibility during critical project phases, though this is not explicitly stated.

📝 Enhancement Note: The provision of "Breakfast, lunch and good coffee on us" indicates a company culture that invests in employee well-being and aims to create a productive and enjoyable on-site experience, encouraging employees to spend their full workday at the office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, AI tool fluency, and alignment with role requirements.

• Portfolio Deep Dive: A session focusing on your portfolio, where you'll be asked to discuss your design choices, process, and the impact of your work, particularly your AI-generated assets and prompt engineering strategies.

• Technical/Practical Assessment: Potential for a design challenge or prompt engineering exercise to evaluate your skills in real-time, focusing on composition, typography, and AI generation capabilities.

• Team/Cultural Fit Interview: Discussion with potential team members (content team, design peers) to assess collaboration style, communication skills, and alignment with Higgsfield's fast-paced culture.

• Final Interview: Likely with a hiring manager or senior leader to discuss overall fit, career aspirations, and solidify the offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant pieces that showcase taste, range, and your AI generation capabilities. Prioritize projects where you can articulate a clear design process and demonstrate measurable impact.

• Highlight AI Proficiency: Clearly label and explain your AI-generated work. Detail the prompts used, the iteration process, and how you overcame challenges. Show examples of character consistency if possible.

• Demonstrate Adaptability: Include examples of assets adapted for different platforms (e.g., blog banner vs. Instagram story). Explain your rationale for these adaptations.

• Articulate Your 'Why': Be prepared to go beyond "it looked better." Explain the strategic thinking, user-centric considerations, and brand alignment behind your design decisions.

• Showcase Prompt Engineering: If possible, include a section or specific examples that detail your prompt engineering methodology, showing how you achieve specific results.

Challenge Preparation:

• Practice Prompting: Experiment with AI image and video generators to hone your prompt engineering skills for various styles and subjects.

• Design System Thinking: Familiarize yourself with principles of design systems and brand consistency, as you'll need to maintain visual language across a large volume of content.

• Time Management: If a design challenge is given, practice completing tasks within a set timeframe, focusing on delivering a polished outcome that meets the core requirements.

• Communication: Prepare to clearly articulate your thought process and design decisions, both verbally and visually.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on the portfolio's quality and the candidate's ability to articulate their strategic design thinking, especially concerning AI generation. The "you can explain your decisions" requirement is a key indicator of the type of candidate they seek.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image & Video Generation Platforms: Expertise in using platforms like Soul ID, Soul Cinema, Cinema Studio, and potentially competitors (Midjourney, Stable Diffusion, DALL-E) is essential.

• Graphic Design Software: Proficiency in industry-standard tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) is expected for asset refinement, adaptation, and potentially motion graphics.

• Prompt Engineering Tools/Interfaces: Familiarity with interfaces for crafting, testing, and documenting prompts.

Analytics & Reporting:

• While not a primary focus for this role, understanding how visual assets perform using basic analytics (e.g., click-through rates on banners, engagement on social media) can be beneficial. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how content is deployed through marketing automation or CMS platforms might be helpful.

📝 Enhancement Note: The core technology stack revolves around AI generation tools and standard graphic design software. The emphasis on "real fluency with AI image and video generation" suggests that proficiency beyond basic usage is required, including an understanding of the underlying principles and limitations of these tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: As a fast-scaling AI company, embracing new technologies and adapting quickly to market changes is paramount.

• Excellence & Quality: A commitment to high-quality output, evidenced by the portfolio requirements and the need for clear design decisions.

• Collaboration & Communication: Working effectively with cross-functional teams, particularly content, to achieve shared goals.

• Data-Driven Approach: While subjective in design, the expectation to explain decisions logically and potentially analyze asset performance points to a data-informed mindset.

• Ownership & Impact: Taking responsibility for design outcomes and contributing meaningfully to the company's growth and success.

Collaboration Style:

• Proactive & Integrated: Designers are expected to work with the content team before writing, indicating a collaborative and integrated approach to content creation.

• Iterative & Feedback-Oriented: The nature of AI generation and design work implies a process of iteration and a willingness to receive and act on feedback.

• Knowledge Sharing: Documenting prompts and processes suggests a culture that values sharing best practices and building collective knowledge.

📝 Enhancement Note: The company's "fastest-scaling" status implies a culture that values rapid execution, continuous innovation, and a high degree of autonomy and responsibility for its employees. Designers are expected to be proactive partners in content creation, not just order-takers.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Visual Cohesion at Scale: As the blog scales beyond hundreds of articles, ensuring a consistent and high-quality visual language will be a significant challenge, requiring strong systems thinking and process management.

• Rapidly Evolving AI Technology: Staying current with the fast-paced advancements in generative AI tools and techniques will require continuous learning and adaptation.

• Balancing Speed and Quality: Working "fast and at volume without the quality collapsing" is a perpetual challenge in high-growth environments, requiring efficient workflows and strong judgment.

• Articulating AI-Specific Design Decisions: Moving beyond subjective design rationale to explain AI generation choices and limitations will be a unique challenge for this role.

Learning & Development Opportunities:

• Mastery of Cutting-Edge AI Tools: Gain deep expertise in proprietary and leading generative AI platforms.

• Scalable Design Systems: Develop skills in creating and managing design systems for large-scale content production.

• Cross-Functional Acumen: Enhance understanding of content strategy, marketing, and product development through close collaboration.

• Professional Development: Potential for training in advanced motion graphics, video editing, and emerging visual technologies.

• Leadership Potential: Opportunities to lead design efforts for major content initiatives as the company grows.

📝 Enhancement Note: The primary challenge lies in scaling creative output effectively using AI tools within a rapidly growing and evolving company. This offers a unique opportunity for a designer to become an expert in a nascent field and contribute to building scalable design processes from the ground up.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for maintaining character consistency across multiple AI-generated assets for a single content piece." (Focus on iterative prompting, reference images, and documentation.)

• "How would you approach designing visuals for a blog post that hasn't been written yet? What information would you need from the content team?" (Highlight proactive collaboration and information gathering.)

• "Walk us through a piece in your portfolio where you had to adapt a design for multiple platforms. What were the challenges and your solutions?" (Emphasize your adaptation process and rationale.) Company & Culture Questions:

• "Why are you interested in working with generative AI and Higgsfield specifically?" (Research Higgsfield's mission, products, and recent news.)

• "How do you handle feedback on your designs, especially when it comes from non-designers?" (Showcase your ability to explain decisions and incorporate feedback constructively.)

• "Describe a time you had to work under tight deadlines to produce a high volume of creative assets. How did you manage quality?" (Focus on your workflow, prioritization, and efficiency strategies.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation like a story, guiding the interviewer through your process, challenges, and outcomes for each key project.

• Focus on AI: Dedicate specific time to showcase your AI generation work. Clearly explain the prompts, your thought process, and the results. Use screen recordings of prompt iteration if possible.

• Quantify Impact: Where possible, link your designs to measurable results (e.g., increased engagement, improved brand recall). If direct metrics aren't available, explain the intended impact and strategic reasoning.

• Be Concise and Confident: Practice your delivery to ensure you can clearly and concisely articulate your points within the allotted time. Be ready to answer follow-up questions thoroughly.

📝 Enhancement Note: The interview will heavily probe your understanding and practical application of AI generation tools, your ability to articulate strategic design decisions, and your capacity to scale creative output efficiently. Be prepared to demonstrate both your creative vision and your systematic approach.

📌 Application Steps

To apply for this CX Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight your strongest AI-generated work, demonstrating taste, range, and prompt engineering skills. Ensure it includes examples of adapting assets across multiple formats.

• Resume Optimization: Update your resume to prominently feature your experience with AI image and video generation tools, prompt engineering, and any relevant design systems or brand consistency work. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially for AI-generated content, and prepare to discuss your portfolio in detail. Research Higgsfield AI's products and recent achievements.

• Company Research: Understand Higgsfield's position in the generative AI market and their scaling strategy. Be ready to discuss how your design skills can contribute to their rapid growth and maintain their visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.