Creative Designer für Social Ads (m/w/d)

📍 Job Overview

Job Title: Creative Designer für Social Ads (m/w/d)

Company: Scalecom GmbH

Location: Neu-Isenburg, Hesse, Germany

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-13

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Design and execute high-impact static advertisements specifically for social media platforms including Meta, Instagram, and TikTok, catering to diverse client industries.

• Translate strategic marketing briefs and creative angles into visually compelling advertisements that drive both aesthetic appeal and sales performance.

• Systematically iterate on and develop variations of high-performing ads to support ongoing A/B testing and optimization initiatives within paid social campaigns.

• Collaborate closely with Media Buyers to integrate performance data feedback into the creative generation process, ensuring continuous improvement and data-informed design decisions.

• Maintain brand consistency by adhering to client CI guidelines and managing design templates, systems, and asset structures to ensure team efficiency and brand integrity across all campaigns.

📝 Enhancement Note: This role is positioned within a performance marketing agency, indicating a strong emphasis on data-driven creative development and direct impact on campaign ROI. The "Creative Operations" aspect is highlighted by the need to manage design systems and templates for team efficiency.

📈 Primary Responsibilities

• Conceptualize and produce static ad creatives for Meta, Instagram, and TikTok, encompassing various formats such as Feed, Story, Carousel, Text-Heavy, and UGC-style ads.

• Develop creative assets that effectively communicate client brand identity and value propositions, ensuring alignment with strategic campaign objectives and target audience engagement.

• Analyze performance metrics from live social ad campaigns to identify trends, insights, and areas for creative improvement, feeding this data back into the design process.

• Create supplementary graphical assets for landing pages, advertorials, and other funnel components to support integrated marketing campaigns.

• Conduct image editing, retouching, and background removal for product and campaign imagery to ensure high-quality visual output.

• Stay abreast of emerging trends and best practices in social media advertising design and incorporate innovative approaches into creative strategies.

• Manage and organize creative assets, templates, and design systems to facilitate efficient workflow and consistent brand execution across multiple client projects.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and analytical application, typical of modern marketing operations roles that bridge creative output with measurable business outcomes. The mention of "systematically develop iterations" points to a process-oriented approach to creative optimization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable skills are paramount. Backgrounds in Graphic Design, Visual Communication, Digital Marketing, or related fields are advantageous.

Experience: Minimum of 2 years of professional experience in graphic design, with a proven track record in creating social media advertisements. Agency, in-house brand, or significant freelance experience with a portfolio showcasing successful social ad campaigns is highly valued.

Required Skills:

• Proven experience in designing and executing social media advertisements for platforms like Meta, Instagram, and TikTok.

• Deep understanding of how ad creative structure impacts user engagement and conversion rates within social media feeds.

• High level of design craftsmanship, with strong command over typography, layout, color theory, and visual storytelling.

• Proficiency in Figma and the Adobe Creative Cloud suite, including Photoshop, Illustrator, and InDesign.

• Ability to work independently, manage multiple projects concurrently, and maintain structured, reliable output.

• Receptiveness to feedback and an understanding that data-driven critique is integral to creative development and performance optimization.

• Excellent German language skills (C1 level) for effective communication with clients and internal teams. Preferred Skills:

• Experience with video editing and grading using software such as Premiere Pro or DaVinci Resolve.

• Proficiency in motion design and animation using Adobe After Effects.

• Experience in creating and adapting User-Generated Content (UGC) for paid social campaigns.

• Familiarity with Webflow or Shopify from a design perspective.

• Experience utilizing AI tools for image generation and advanced retouching.

📝 Enhancement Note: The requirement for "having built Social Ads" and understanding the difference between a "beautiful layout and a performant ad" signifies a practical, results-oriented approach to design, a hallmark of effective marketing operations professionals. The emphasis on data-driven critique points to a need for analytical thinking alongside creative talent.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of social advertisements that have been actively run in live campaigns.

• Wherever possible, include accompanying performance data or campaign briefs to contextualize the creative's impact and your role in its success.

• Clearly define your specific role and contributions within each presented project. Process Documentation:

• Demonstrate an ability to articulate the process behind your creative work, from initial brief to final execution and iteration.

• Showcase how you integrate feedback and performance data into a cyclical design and optimization process.

• Provide examples of how you manage design assets and maintain consistency, potentially through template usage or system organization.

📝 Enhancement Note: The explicit request for live ads, performance data, and defined roles within projects strongly suggests the company values a demonstrated ability to contribute directly to measurable marketing outcomes, a core tenet of operations roles. This indicates a need for a portfolio that showcases impact, not just aesthetics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Creative Designers with 2-5 years of experience in the Rhein-Main region (Germany), a competitive annual salary would likely range from €40,000 to €55,000. This estimate considers the specialized nature of social ad design, agency environment, and the requirement for strong German language proficiency.

Benefits:

• Hybrid working model allowing for flexibility between office-based work and remote days.

• Provision of a MacBook Pro and a second monitor to ensure optimal productivity.

• Direct access and short communication channels to management, fostering a sense of influence and agility.

• Opportunity to witness the immediate impact and performance data of your creative work.

• Collaboration with well-known German brands with significant advertising budgets.

• Potential for career advancement, including the possibility of leading a creative team as the company grows.

• A collegial team atmosphere with regular team events and a culture of mutual support and improvement.

• Complimentary drinks, snacks, and coffee available at the office.

Working Hours: The standard working hours are 40 hours per week, with a hybrid arrangement offering flexibility in how these hours are structured around office and remote workdays.

📝 Enhancement Note: The salary range is estimated based on typical German agency compensation for this role and experience level, adjusted for the Rhein-Main area's cost of living. The benefits listed are directly drawn from the job description and highlight a focus on employee well-being, professional development, and a results-oriented work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing / Digital Advertising Agency. Scalecom GmbH operates within the dynamic digital marketing landscape, focusing on data-driven strategies to enhance client campaign performance across various online channels.

Company Size: The job description implies a growing agency with a structure that allows for flat hierarchies and direct access to management. It's likely a medium-sized agency, potentially between 20-100 employees, allowing for both specialized roles and cross-functional collaboration.

Founded: Founded with a core principle of "Result according to system," Scalecom emphasizes process-driven marketing. This suggests a culture that values efficiency, measurable outcomes, and continuous improvement, moving beyond subjective "gut feelings" to data-backed strategies.

Team Structure:

• The role operates within a creative team that is closely integrated with media buying functions.

• Designers likely report to a Creative Lead or Head of Design, with direct interaction with Media Buyers and potentially Account Managers.

• Cross-functional collaboration is essential, particularly between creative and media buying teams, to ensure creative output directly addresses campaign performance data and strategic goals. Methodology:

• Data analysis is central, with performance metrics from ad campaigns being a key driver for creative iteration and strategy.

• Workflow planning and optimization are emphasized, as seen in the need for systematic creative development and template management.

• Automation and efficiency practices are implied through the use of design systems and the desire for fast, consistent team output.

Company Website: https://scalecom.de

📝 Enhancement Note: The company's stated mission "Ergebnis nach System" (Result according to system) is a strong indicator of a process-oriented and data-driven culture. This is highly relevant for operations professionals who thrive in structured environments focused on measurable impact.

📈 Career & Growth Analysis

Operations Career Level: This role is for a mid-level Creative Designer, focusing on specialized execution within performance marketing. It offers a clear pathway to contribute directly to client success through impactful creative work and to develop expertise in data-informed design.

Reporting Structure: The designer will likely report to a Creative Director or Head of Design, with close daily collaboration with Media Buyers. Direct access to senior leadership (Geschäftsführung) is highlighted, suggesting a less bureaucratic environment.

Operations Impact: The designer's work directly influences campaign performance (ROI) by creating ads that stop the scroll, engage users, and drive conversions. The role is positioned as a critical lever for campaign success, with visible impact measured through performance data.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in performance creative, A/B testing methodologies, and data analysis for creative optimization.

• Specialization: Develop advanced skills in areas like motion graphics, video editing, or UGC adaptation, as indicated by the "Plus, but not a must" section.

• Leadership Potential: Opportunities exist to take on more responsibility, potentially leading a dedicated creative team as the agency expands, moving into a Creative Lead or Art Director role within the operations framework.

📝 Enhancement Note: The emphasis on "seeing the numbers behind it" and the potential to "lead a creative team" clearly outlines a growth trajectory that aligns with career progression in operations-focused creative roles, moving from execution to strategy and management.

🌐 Work Environment

Office Type: The role is based in a hybrid work environment, with a requirement for regular days in the Neu-Isenburg office and flexibility for remote work. This suggests a modern approach to workplace flexibility.

Office Location(s): The office is located in the Neu-Isenburg industrial area, with excellent accessibility via the A661 motorway and public transport links. This location offers various options for lunch breaks.

Workspace Context:

• The workspace is designed to foster collaboration, with short communication channels and direct access to leadership.

• Essential tools and technology are provided, including a MacBook Pro and a second monitor, ensuring designers have the necessary equipment for high-quality creative production.

• Opportunities for interaction with the broader creative and media buying teams are inherent in the office-based days, promoting knowledge sharing and team cohesion.

Work Schedule: The standard work schedule is 40 hours per week, managed within a hybrid model that allows for flexibility in balancing office and remote workdays. This schedule supports focused work periods essential for design tasks and data analysis.

📝 Enhancement Note: The hybrid model and provision of equipment indicate a focus on enabling productive work, a key aspect of effective operational environments. The emphasis on accessibility and office amenities contributes to a positive and efficient daily work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit CV and, crucially, a portfolio showcasing live social ads, performance data (if available), and your specific role. Applications without a portfolio will not be considered.

• Skills Assessment: Expect practical exercises or discussions to evaluate your design skills, understanding of social ad performance, and proficiency with required tools (Figma, Adobe CC).

• Team & Cultural Fit Interview: Engage with team members, likely including Media Buyers and other creatives, to assess collaboration style, receptiveness to feedback, and alignment with the agency's data-driven, process-oriented culture.

• Final Discussion: A potential meeting with leadership to discuss your contributions, career aspirations, and how you align with Scalecom's growth objectives.

Portfolio Review Tips:

• Highlight Live Ads: Prioritize showcasing ads that have been actively run and performed, demonstrating real-world application.

• Showcase Impact: If possible, include performance data (e.g., CTR, conversion rates) or the strategic brief to illustrate the ad's effectiveness and your contribution to achieving client goals.

• Define Your Role: Clearly articulate your responsibilities and contributions for each project, especially in team-based efforts.

• Demonstrate Process: Be prepared to discuss your design process, including how you interpret briefs, incorporate feedback, and iterate based on performance.

• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Cloud, and potentially video/motion design tools.

Challenge Preparation:

• Creative Problem-Solving: Anticipate scenarios where you might need to design ads for specific client goals or under tight deadlines.

• Data Interpretation: Prepare to discuss how you would use performance data to inform your creative decisions.

• Brand Consistency: Be ready to explain how you ensure brand integrity across different ad variations and client projects.

📝 Enhancement Note: The stringent requirement for a portfolio with live ads and performance data underscores the operational focus of this role. Candidates must demonstrate not just creative talent but also a direct link to business results, preparing them for a more analytical and impact-driven interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Expect to use it for creating static ads, social media templates, and potentially landing page mockups.

• Adobe Creative Cloud:

  • Photoshop: For image editing, retouching, compositing, and preparing assets.
  • Illustrator: For vector graphics, icons, and layout elements.
  • InDesign: For creating multi-page assets like advertorials or more complex layouts.

Analytics & Reporting:

• While not a primary design tool, a strong understanding of how to interpret data from platforms like Meta Ads Manager is crucial. The role involves receiving performance data feedback to inform design iterations. CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how creatives fit into broader CRM and marketing automation workflows can be beneficial. Potential Additional Tools (Preferred):

• Premiere Pro / DaVinci Resolve: For video editing and grading if motion graphics experience is involved.

• After Effects: For motion design and animation.

• Webflow / Shopify: For design contributions to websites and e-commerce platforms.

• AI Tools: For image generation and advanced retouching, indicating an interest in leveraging new technologies.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Cloud, coupled with the "Plus" for video and motion tools, highlights the need for a versatile designer. The integration of AI tools suggests a forward-thinking agency that embraces technological advancements in creative production.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A core value is achieving tangible results ("Ergebnis nach System"). Operations professionals here are expected to focus on metrics and performance.

• Process-Oriented: The agency operates based on clear processes, emphasizing efficiency, predictability, and scalability in its marketing efforts.

• Data-Informed: Decisions, especially regarding creative, are heavily influenced by performance data, requiring a mindset that embraces analytical insights.

• Collaborative: Working closely with media buyers and other team members is key, fostering an environment where shared success is prioritized.

• Continuous Improvement: The culture encourages learning from feedback, iterating on designs, and staying ahead of trends to enhance overall effectiveness.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with media buyers, creating a feedback loop where creative is informed by data and media strategies are supported by effective visuals.

• Open Feedback Culture: Designers are expected to receive and act upon data-based critiques, viewing it as integral to professional growth and campaign success.

• Knowledge Sharing: The environment fosters mutual improvement, suggesting regular sharing of best practices, trends, and insights within the team.

📝 Enhancement Note: The values highlight a blend of creative talent and operational discipline. This is an environment where designers are not just artists but strategic contributors focused on measurable outcomes and process efficiency, aligning perfectly with the ethos of revenue and marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce visually appealing designs that also meet strict performance metrics, requiring a constant balance between aesthetic goals and data-driven optimization.

• Adapting to Diverse Client Needs: Working with various industries means quickly understanding different brand identities, target audiences, and campaign objectives for each client.

• Staying Ahead of Social Media Trends: The social media landscape evolves rapidly; keeping up with new formats, platform algorithms, and design trends to maintain campaign effectiveness is an ongoing challenge.

• Integrating New Technologies: Effectively incorporating new tools like AI into the workflow while maintaining quality and efficiency requires continuous learning and adaptation.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing ads that consistently achieve high click-through rates and conversion rates across platforms like Meta, Instagram, and TikTok.

• Advanced Tool Proficiency: Develop skills in motion graphics, video editing, or specialized design software as indicated by the preferred skills.

• Data Analysis for Creatives: Gain a more profound understanding of how to interpret campaign performance data to drive creative strategy and iteration.

• Leadership Development: As the agency grows, there are opportunities to take on more responsibility, manage junior designers, and potentially lead creative initiatives.

📝 Enhancement Note: The challenges presented are typical of roles at the intersection of creative and operations, requiring a proactive and adaptive mindset. The growth opportunities are clearly defined, offering a path for specialization and leadership within a data-centric marketing environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a social ad that performed exceptionally well. What was your process, and what data supported its success?" (Focus on process, data integration, and outcomes.)

• "How do you approach translating a complex strategic brief into a simple, effective visual for a social media ad?" (Demonstrate strategic thinking and simplification skills.)

• "Imagine a client's ads are underperforming. How would you analyze the creative elements and propose improvements?" (Showcase problem-solving, data interpretation, and iterative design thinking.) Company & Culture Questions:

• "What interests you about Scalecom's 'Ergebnis nach System' approach, and how do you see your role fitting into that?" (Connect your work ethic to their core philosophy.)

• "How do you handle constructive criticism or data that suggests your creative work isn't performing as expected?" (Highlight receptiveness to feedback and data-driven decision-making.)

• "Describe your experience working collaboratively with performance marketers or media buyers." (Emphasize teamwork and cross-functional communication.) Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, tell a story that includes the client's goal, your creative concept, your role, and, crucially, the performance results or key learnings.

• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-quality mockups or screenshots of live ads.

• Focus on Impact: Highlight the "why" behind your design choices and how they contributed to business objectives. Quantify results whenever possible.

• Demonstrate Process: Be prepared to walk through your workflow for a chosen project, explaining your tool usage and decision-making process.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a blend of creative skill and operational acumen. Candidates should prepare to articulate their value not just in terms of design quality but also their direct contribution to campaign performance and their ability to work within a structured, data-driven framework.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Curate your portfolio to prominently feature social ads that were live and successful. If possible, include performance metrics or the original campaign brief to demonstrate your understanding of client objectives and impact.

• Resume Optimization: Tailor your resume to highlight experience in social ad design, performance marketing, and proficiency with Figma and Adobe Creative Cloud. Use keywords from the job description and quantify achievements where possible (e.g., "Increased CTR by X% through strategic ad design").

• Interview Preparation: Practice articulating your design process, your approach to data-driven iteration, and your experience collaborating with performance marketers. Prepare to present your portfolio with a focus on impact and results.

• Company Research: Familiarize yourself with Scalecom GmbH's website and their emphasis on "Ergebnis nach System." Understand their performance marketing focus and how creative design contributes to overall campaign success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.