Creative Designer Freelance

📍 Job Overview

Job Title: Creative Designer Freelance

Company: tiket.com

Location: Headquarters, Jakarta, Indonesia

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive campaign performance through innovative and interactive creative content design for digital channels.

• Produce and deliver high-quality creative assets for performance marketing initiatives, ensuring alignment with business objectives.

• Collaborate closely with cross-functional teams to conceptualize and execute engaging marketing materials.

• Develop prototypes from approved creative concepts, translating ideas into tangible design assets.

• Support the continuous improvement of campaign effectiveness through data-informed design iterations.

📝 Enhancement Note: This role is positioned within a broader marketing operations framework, focusing on the creative execution that directly impacts campaign performance. The "Freelance" in the title suggests a potential for project-based engagement or a specific contract structure, though "Full time" employment type indicates a stable, ongoing role. The focus on performance marketing channels and CRM assets implies a need for a designer adept at conversion-oriented visuals.

📈 Primary Responsibilities

• Produce and deliver high-impact creative content for performance marketing campaigns across key channels including Google Ads, Meta (Facebook/Instagram), Instagram organic, and CRM platforms (Email, Push Notifications, Pop-ups).

• Coordinate with internal stakeholders (referred to as "Users") to thoroughly understand business objectives and specific job requirements for each creative request, ensuring timely delivery within established deadlines.

• Collaborate dynamically with stakeholders to execute creative designs that incorporate new and interactive ideas, specifically aimed at enhancing overall campaign performance and user engagement.

• Develop functional prototypes from approved concepts and ideas, serving as a tangible representation of the design vision before final asset production.

• Liaise with cross-functional teams, including Brand Marketing, Product, and other relevant departments, to ensure cohesive and effective creation of promotional materials that align with overarching brand guidelines and marketing strategies.

• Analyze campaign performance data and user feedback to iteratively improve creative assets and design strategies for future initiatives.

• Maintain a strong understanding of current digital marketing trends and design best practices to continuously innovate and elevate the creative output.

📝 Enhancement Note: The core responsibilities highlight a strong tactical execution focus within performance marketing. The emphasis on "coordinating with Users" and "business objectives" indicates a need for a designer who is not just creative but also business-savvy and process-oriented, capable of translating marketing goals into visual strategies. The mention of CRM assets implies a need for understanding user journeys and conversion funnels.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital marketing and performance campaigns. Proven ability to manage multiple projects simultaneously and meet tight deadlines is essential.

Required Skills:

• Creative Design Expertise: Proficient in industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, After Effects, Premiere Pro).

• Performance Marketing Acumen: Strong understanding of design principles for digital advertising platforms (Google Ads, Meta Ads) and their impact on campaign KPIs.

• Content Production: Demonstrated ability to produce a wide range of digital assets, including static images, animated GIFs, short video ads, and email/push notification graphics.

• Prototyping Skills: Experience in developing interactive prototypes or mockups to visualize user flows and design concepts.

• Cross-functional Collaboration: Proven ability to work effectively with various teams, understand their needs, and translate them into compelling visual solutions.

• Visual Communication: Excellent ability to convey messages and brand identity effectively through visual elements.

• Digital Asset Creation: Expertise in creating optimized digital assets for various platforms and specifications.

• Understanding of CRM Channels: Familiarity with design requirements for email marketing, push notifications, and in-app messages.

Preferred Skills:

• Motion Graphics & Animation: Proficiency in creating engaging animations and motion graphics for digital ads and social media content.

• UI/UX Fundamentals: Basic understanding of user interface (UI) and user experience (UX) principles to inform design decisions for interactive elements.

• A/B Testing Experience: Familiarity with design variations for A/B testing to optimize campaign performance.

• Familiarity with Travel Industry: Understanding of the unique design challenges and opportunities within the travel and e-commerce sectors.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level designer who can work independently but may still benefit from guidance. The emphasis on specific performance marketing channels and CRM asset creation indicates a need for practical, results-driven design skills rather than purely conceptual or brand-focused work. The "Freelance" designation, coupled with "Full time," implies a need for proactive self-management and efficient workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Campaign Showcase: A dedicated section demonstrating successful creative assets developed for performance marketing campaigns, highlighting specific channels (Google, Meta, CRM) and their impact on campaign goals (e.g., click-through rates, conversion rates).

• Variety of Digital Assets: Include examples of diverse digital assets created, such as static banners, animated ads, short video creatives, email templates, and push notification graphics.

• Interactive Design Examples: Showcase any experience with interactive elements, prototyping, or designs that aim to enhance user engagement beyond static visuals.

• Process & Rationale: For key projects, briefly explain the design process, the business objectives addressed, and the rationale behind specific design choices, especially those aimed at improving campaign performance.

• Brand Consistency: Examples demonstrating the ability to maintain brand consistency while adapting designs for various campaign objectives and platforms.

Process Documentation:

• Workflow Design: Demonstrate an understanding of how creative requests move from brief to final delivery, including stages for concept, design, feedback, revisions, and final asset handoff.

• Asset Optimization: Provide examples of how design assets were optimized for different platforms (e.g., file size, aspect ratios, animation length) to ensure maximum effectiveness and compliance.

• Collaboration & Feedback Integration: Showcase how feedback from stakeholders was incorporated into the design process to refine assets and meet business requirements.

📝 Enhancement Note: A strong portfolio is crucial for this role. It should not only display creative talent but also demonstrate a clear understanding of performance marketing objectives and the ability to translate those objectives into effective visual assets. Candidates should be prepared to discuss the ROI or impact of their designs.

💵 Compensation & Benefits

Salary Range: Based on regional market research for a Mid-Level Creative Designer in Jakarta, Indonesia with 2-5 years of experience, specializing in digital and performance marketing, a competitive full-time salary range would be approximately IDR 8,000,000 - IDR 15,000,000 per month. This estimate accounts for the specialized skills in performance marketing and CRM asset creation.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Paid time off (vacation days, sick leave, public holidays).

• Opportunities for professional development and training in design and marketing technologies.

• Access to company-provided design software and hardware.

• Potential for performance-based bonuses or project completion incentives.

• Employee discounts on tiket.com travel products and services.

• A dynamic and collaborative work environment with a focus on innovation.

Working Hours: Standard full-time working hours, typically 40 hours per week, from Monday to Friday. While the role is on-site, there may be occasional flexibility required to meet urgent campaign deadlines, common in performance marketing environments.

📝 Enhancement Note: The salary range is an estimate based on general knowledge of the Indonesian job market for creative roles of this experience level in Jakarta. Actual compensation will depend on the specific contract terms, the candidate's experience, and negotiation. The "Freelance" aspect might influence how benefits are structured, but the "Full time" employment type suggests standard benefits should apply.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel and Hospitality Services.tiket.com operates in a highly competitive digital marketplace, focusing on providing travel booking solutions.

Company Size: Given the nature of tiket.com as a major online travel agency in Indonesia, it is likely a large enterprise, employing hundreds to thousands of individuals across various departments.

Founded: Founded in 2011, tiket.com has grown significantly to become a leading player in the Indonesian online travel market, establishing a strong brand presence and user base.

Team Structure:

• The Creative Designer will likely be part of a larger Marketing team, potentially reporting to a Marketing Manager or Creative Lead.

• They will work closely with the Performance Marketing team, collaborating on campaign assets and strategy execution.

• Collaboration extends to Brand Marketing, Product teams, and potentially other departments requiring visual content.

• The team structure emphasizes cross-functional collaboration to achieve unified marketing and business goals. Methodology:

• Data-Driven Creativity: While creative, the team likely uses data and performance metrics to guide design decisions and optimize campaign effectiveness.

• Agile Campaign Execution: The pace of performance marketing requires agile processes for rapid content creation, iteration, and deployment.

• User-Centric Design: The company's mission to improve user experience suggests a focus on designing content that resonates with and serves the needs of their 50+ million users.

Company Website: https://www.tiket.com/

📝 Enhancement Note: tiket.com's position as a major OTA in Indonesia means the environment is fast-paced and results-oriented. The company culture likely values innovation, customer satisfaction, and a strong team spirit, especially given their internal reference to "t-fam." The operations will be geared towards supporting a large user base and driving online conversions.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level Creative Designer position focused on tactical execution within the performance marketing domain. It requires a solid foundation in design principles and practical experience in creating assets for digital advertising and CRM channels. The "Freelance" designation may imply contract-based work, but the "Full time" employment type suggests a stable, ongoing role within the operations structure.

Reporting Structure: The Creative Designer will likely report to a Creative Lead or a Performance Marketing Manager, working closely with campaign managers and marketing specialists. This structure ensures that creative output is aligned with immediate marketing objectives and campaign performance goals.

Operations Impact: The Creative Designer's work directly impacts the effectiveness of performance marketing campaigns, influencing key metrics such as click-through rates (CTR), conversion rates, customer acquisition cost (CAC), and overall user engagement. Their ability to produce compelling and optimized visuals is critical for driving traffic and achieving business objectives for tiket.com.

Growth Opportunities:

• Specialization in Performance Marketing Design: Deepen expertise in creating highly effective visual assets tailored for specific digital advertising platforms and CRM strategies.

• Motion Graphics & Video Production: Develop advanced skills in animation and video editing to create more dynamic and engaging campaign content.

• UI/UX Integration: Gain exposure to UI/UX principles to design more intuitive and conversion-focused digital experiences.

• Leadership Potential: With proven success and expanded responsibilities, potential to move into a Senior Creative Designer role or a Creative Lead position, mentoring junior designers and overseeing creative strategies for campaigns.

• Cross-functional Project Leadership: Opportunity to lead creative aspects of larger integrated marketing campaigns, collaborating with broader teams.

📝 Enhancement Note: The growth path here is focused on deepening expertise within performance marketing design, potentially leading to more strategic creative roles. The "Freelance" title might mean growth is tied to project scope and successful outcomes rather than a traditional hierarchical promotion.

🌐 Work Environment

Office Type: On-site. The role is based at tiket.com's headquarters in Jakarta, Indonesia. This implies a traditional office setting designed for collaboration and focused work.

Office Location(s): Headquarters, Jakarta, Indonesia. Being located in the capital city provides access to a vibrant business ecosystem and talent pool.

Workspace Context:

• Collaborative Hub: The office environment likely fosters a collaborative atmosphere, with open-plan areas and meeting rooms designed for teamwork and brainstorming sessions.

• Creative Tools & Technology: Access to modern design software, hardware, and potentially internal creative platforms or asset management systems.

• Team Interaction: Frequent opportunities for face-to-face interaction with performance marketing teams, brand managers, and other key stakeholders, facilitating clear communication and efficient workflow.

• Fast-Paced Operations: The work environment is expected to be dynamic, reflecting the fast-paced nature of the online travel industry and performance marketing campaigns.

Work Schedule: A standard 5-day work week, typically Monday to Friday, with core hours dedicated to design production and team collaboration. Some flexibility might be expected to accommodate campaign launches or urgent creative needs, common in digital marketing operations.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team integration, which is often beneficial for design roles requiring frequent feedback and alignment with marketing teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and creative skills.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing key projects, design process, and how their work contributed to campaign performance. This stage may include technical questions about design software and principles.

• Cross-functional Collaboration Interview: An interview with members of the Performance Marketing or Brand Marketing teams to assess collaboration style, communication skills, and understanding of marketing objectives.

• Hiring Manager Interview: Final interview with the hiring manager to discuss role fit, career aspirations, and cultural alignment with tiket.com's "t-fam" culture.

Portfolio Review Tips:

• Quantify Impact: For each project presented, be ready to discuss the specific business objectives, your design approach, and the measurable results achieved (e.g., increased CTR, conversion rates, engagement metrics).

• Showcase Process: Briefly walk through your design process for a few key projects, explaining your rationale behind design decisions and how you incorporated feedback.

• Highlight Performance Focus: Emphasize designs created specifically for performance marketing channels and CRM, demonstrating your understanding of conversion-oriented design.

• Tailor to Channels: Ensure your portfolio includes examples relevant to the channels mentioned in the job description (Google, Meta, CRM).

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite and any experience with animation or prototyping tools.

Challenge Preparation:

• Design Challenge: You may be asked to complete a short design exercise or a take-home challenge to assess your ability to meet specific creative briefs under time constraints.

• Problem-Solving Scenarios: Prepare to discuss how you would approach a hypothetical design challenge related to improving campaign performance or creating assets for a new product launch.

• Communication Skills: Practice articulating your design choices clearly and concisely, especially when explaining technical aspects or justifying creative decisions to non-designers.

📝 Enhancement Note: The interview process is designed to evaluate not only creative talent but also the ability to deliver results within a performance marketing context and collaborate effectively. A strong portfolio with quantifiable achievements is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, After Effects, and potentially Premiere Pro is essential for creating a wide range of digital assets, including static images, animations, and short videos.

• Prototyping Tools: Experience with tools like Figma, Sketch, Adobe XD, or InVision for developing interactive prototypes and mockups.

Analytics & Reporting:

• While not directly responsible for analytics, a strong understanding of how design impacts key performance indicators (KPIs) is crucial. Familiarity with how data is presented in platforms like Google Analytics, Meta Ads Manager, or internal dashboards is beneficial. CRM & Automation:

• CRM Platforms: Familiarity with the design requirements and constraints of common CRM communication channels (e.g., email marketing platforms like Mailchimp, HubSpot; push notification systems).

• Digital Advertising Platforms: In-depth knowledge of the creative specifications and best practices for Google Ads (Display Network, YouTube) and Meta Ads (Facebook, Instagram Feed, Stories, Reels).

📝 Enhancement Note: The technology stack emphasizes the core tools of a digital designer focused on performance marketing. The ability to use these tools to create assets optimized for specific digital channels is key.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of tiket.com's users, ensuring creative solutions enhance their travel planning experience.

• Performance-Driven: A focus on delivering measurable results and contributing directly to campaign success and business objectives.

• Innovation & Creativity: Encouragement to explore new ideas, experiment with interactive designs, and push creative boundaries to capture user attention.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams, fostering a supportive and communicative "t-fam" environment.

• Efficiency & Agility: The ability to adapt quickly to changing campaign needs and deliver high-quality assets within tight deadlines.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and discussions with performance marketing, brand, and product teams to ensure design alignment.

• Feedback-Oriented: Openness to receiving and providing constructive feedback to continuously improve creative output and team processes.

• Proactive Communication: Regularly communicating progress, potential roadblocks, and design rationales to stakeholders to maintain transparency and alignment.

• Shared Goal Orientation: Working collectively towards common campaign and business goals, understanding that individual contributions support the larger team's success.

📝 Enhancement Note: The culture at tiket.com, as indicated by "t-fam," likely emphasizes a strong sense of community and shared purpose, combined with a drive for results in the competitive online travel market.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually appealing and innovative designs that also meet stringent performance marketing objectives and conversion goals.

• Rapid Iteration & Deadlines: The fast-paced nature of performance marketing campaigns requires the ability to design, iterate, and deliver assets quickly under tight deadlines.

• Platform-Specific Optimization: Adapting creative vision to the specific technical constraints and best practices of various digital advertising platforms (Google, Meta) and CRM channels.

• Maintaining Brand Consistency: Ensuring that all creative output, while optimized for performance, remains consistent with tiket.com's overall brand identity.

Learning & Development Opportunities:

• Advanced Digital Design Techniques: Opportunities to learn and implement cutting-edge design trends and techniques for digital advertising and interactive content.

• Performance Analytics Integration: Gaining deeper insights into how design choices impact marketing analytics and learning to use data to inform creative strategy.

• Cross-Disciplinary Skill Development: Potential to explore related areas such as basic UI/UX principles, motion graphics, or video editing for marketing content.

• Industry Exposure: Working within a leading online travel agency provides exposure to a dynamic and evolving digital marketing landscape.

📝 Enhancement Note: This role offers a significant opportunity to hone skills in a high-impact area of marketing, where creative execution directly translates into business outcomes.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a set of ad creatives for a new flight promotion on Instagram Stories, considering the goal is to drive immediate bookings?" (Focus on storytelling, CTA, and platform best practices)

• "Describe a time you had to balance creative vision with strict campaign performance requirements. What was the outcome?" (Assess problem-solving and results-orientation)

• "How do you stay updated on the latest design trends and platform best practices for digital advertising?" (Evaluate continuous learning and industry awareness) Company & Culture Questions:

• "What do you know about tiket.com and our position in the online travel market?" (Assess research and genuine interest)

• "How would you describe your collaboration style when working with marketing teams who have specific performance targets?" (Gauge teamwork and communication)

• "Given our focus on user experience, how would your design process ensure that creative assets are both engaging and user-friendly?" (Test user-centric approach) Portfolio Presentation Strategy:

• Storytelling: For each case study, tell a clear story: the problem/objective, your solution/design process, and the results/impact.

• Quantify Everything: Use numbers and data to demonstrate the effectiveness of your designs (e.g., "increased CTR by X%", "achieved Y conversions").

• Highlight Performance Assets: Prioritize showcasing work done for Google Ads, Meta Ads, and CRM channels.

• Explain Your Rationale: Be prepared to articulate why you made certain design decisions, linking them back to business goals.

• Showcase Adaptability: Demonstrate your ability to create variations of assets for different platforms or A/B testing.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking for performance marketing, and strong collaborative skills. The portfolio is the primary tool to showcase this.

📌 Application Steps

To apply for this Creative Designer Freelance position:

• Submit your application through the provided Workday link for tiket.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of creative assets designed for digital advertising (Google, Meta) and CRM channels, clearly showing their purpose and impact.

• Resume Optimization: Tailor your resume to highlight experience in performance marketing, content production, and cross-functional collaboration. Use keywords from the job description such as "Creative Design," "Performance Marketing," "Content Production," and "Prototyping."

• Prepare Your Narrative: Practice walking through 2-3 key portfolio pieces, focusing on the business objectives, your design process, and quantifiable results. Be ready to discuss your approach to challenging briefs and tight deadlines.

• Company Research: Familiarize yourself with tiket.com's brand, services, and recent marketing campaigns to demonstrate genuine interest and understanding of their market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.