Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Lalamove

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Creative & Media / Marketing

Date Posted: August 13, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive dynamic visual storytelling through motion graphics and video asset creation for digital, social, and in-app channels, comprising 70% of the role's focus.

• Produce high-quality static graphic designs, including banners, posters, and social media posts, accounting for 30% of the workload.

• Collaborate closely with the marketing team to conceptualize and execute visually enticing and emotionally impactful creative assets.

• Ensure all design work adheres to brand guidelines, maintains high quality, and is delivered punctually to support marketing campaigns and initiatives.

📝 Enhancement Note: The role emphasizes a strong focus on motion graphics and video production, indicating a need for a designer proficient in dynamic visual content creation to support Lalamove's digital marketing efforts in Vietnam. The 70/30 split highlights the critical importance of video and animation skills.

📈 Primary Responsibilities

• Conceptualize, storyboard, and produce final video assets (70%) for Digital, Social, and In-app channels, aligning with marketing objectives.

• Edit video footage, incorporating effects and elements to create engaging motion graphics that are visually compelling, clear, and emotionally resonant.

• Design and produce static graphic assets (30%) such as banners, posters, social media posts, and other essential brand materials.

• Collaborate with the marketing team to translate creative briefs into compelling visual stories and high-quality design outputs.

• Contribute actively to the ideation process, bringing fresh perspectives and creative solutions to design challenges.

• Stay informed about current motion design, video editing, and cultural trends, particularly those relevant to mobile-first social platforms like Reels, TikTok, and Shorts.

• Manage multiple design projects simultaneously, ensuring timely delivery and adherence to deadlines under pressure.

• Undertake special and ad-hoc projects as assigned by the Line Manager or Department Manager, demonstrating flexibility and adaptability.

📝 Enhancement Note: The responsibilities outline a dual-focus role requiring expertise in both motion graphics/video editing and traditional graphic design, with a significant emphasis on the former. The need to "keep abreast of current motion design and cultural trends" points to a role that requires continuous learning and adaptation to evolving digital content formats.

🎓 Skills & Qualifications

Education: Bachelor’s degree or diploma in Design, Visual Communications, or any related Art degree.

Experience: Minimum of 3 years of graphic design experience, specifically including video production, design, and animation.

Required Skills:

• Proven experience in creating motion graphics, animations, and video assets for digital platforms.

• Proficiency in Adobe After Effects, Premiere Pro, Illustrator, and Photoshop.

• Ability to interpret creative briefs and transform concepts into compelling visual stories.

• Strong understanding of current motion design trends, including kinetic typography, micro-animations, and hybrid 2D/3D styles, tailored for mobile-first social platforms.

• Excellent eye for detail and a strong sense of timing, pacing, and transitions for smooth, engaging motion pieces.

• Ability to work independently on assignments while also collaborating effectively as a team member.

• Business acumen and the ability to multitask effectively.

• Flexibility to adapt quickly to changes and deliver on deadlines.

• Self-learning ability and capacity to work under high pressure, including potential nights and weekends if required. Preferred Skills:

• Knowledge of 3D animation software is a plus.

• Experience using or adapting to Generative AI tools to accelerate storyboarding, visual concepting, and content production.

• Knowledge of Premiere Pro and UX/UI design principles.

• Conversational English proficiency.

📝 Enhancement Note: The requirement for proficiency in specific Adobe Creative Suite tools (After Effects, Premiere Pro, Illustrator, Photoshop) is critical. The emphasis on Generative AI tools suggests Lalamove is looking for a forward-thinking designer who can leverage new technologies for efficiency and innovation in content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, high-end digital design portfolio is mandatory for application, showcasing expertise in motion graphics, video editing, and static graphic design.

• Portfolio should clearly demonstrate the ability to translate creative briefs into compelling visual stories and impactful motion pieces.

• Include examples of work tailored for mobile-first social platforms (Reels, TikTok, Shorts) to showcase understanding of current trends and platform nuances.

• Showcase a good sense of timing, pacing, and transitions in motion graphics to highlight engagement potential. Process Documentation:

• Demonstrate a structured approach to the design process, from ideation and storyboarding to final asset production and delivery.

• Provide examples of how you manage multiple design projects, meet deadlines, and ensure high-quality output, particularly under pressure.

• Illustrate the ability to adapt designs based on feedback from marketing teams and other stakeholders.

📝 Enhancement Note: The explicit requirement for a "Strong portfolio showcasing high-end digital design skills" and the mention of "video production, design and animation" in the experience section underscore the critical nature of the portfolio. Applicants must curate their submissions to prominently feature their motion graphics and video asset creation capabilities.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Creative Designer role with 3+ years of experience in Ho Chi Minh City, Vietnam, the estimated annual salary typically ranges from 250,000,000 VND to 450,000,000 VND, depending on the depth of experience, specific skills (especially in motion graphics and AI), and the company's compensation structure.

Benefits:

• Full-time employment with a competitive salary package.

• Opportunity to work with a dynamic and growing company in the logistics and delivery sector.

• Exposure to innovative marketing strategies and technologies, including Generative AI.

• Professional development and growth opportunities within the marketing team.

• Standard Vietnamese labor law benefits are typically provided.

Working Hours: Monday – Friday, 9:00 AM – 6:00 PM (40 hours per week).

📝 Enhancement Note: Based on regional market data for creative roles with 3+ years of experience in Ho Chi Minh City, a salary range has been estimated. The role's emphasis on specialized skills like motion graphics and AI could position it at the higher end of this spectrum.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics & Delivery Services. Lalamove operates in a fast-paced, technology-driven industry focused on providing on-demand delivery solutions. This environment demands agility, efficiency, and innovative marketing approaches to maintain a competitive edge.

Company Size: Lalamove is a significant player in the Asia-Pacific region, indicating a medium to large enterprise structure. This implies established processes, cross-functional teams, and opportunities for professional development within a structured organization.

Founded: Lalamove was founded in 2013. This relatively young company history suggests a culture that is likely dynamic, growth-oriented, and embraces technological advancements and innovative business models.

Team Structure:

• The Creative Designer will be part of the Marketing team in Ho Chi Minh City.

• This team likely collaborates closely with other marketing functions (e.g., content, digital marketing, campaigns) and potentially with operations and product teams to ensure consistent brand messaging.

• Reporting structure will be to a Marketing Manager or a Creative Lead. Methodology:

• Data-driven marketing approach, leveraging analytics to inform creative strategy and measure campaign effectiveness.

• Emphasis on agile content creation and rapid iteration to respond to market trends and campaign performance.

• Focus on visual storytelling and creating emotionally impactful content that resonates with target audiences across various digital platforms.

Company Website: https://www.lalamove.com/

📝 Enhancement Note: Lalamove's position as a prominent logistics provider suggests a company culture that values efficiency, speed, and technological innovation, which will likely be reflected in its marketing and creative output. The marketing team's role is crucial in translating these values into compelling visual narratives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Creative Designer, requiring specialized skills in motion graphics and video production. It's a hands-on creative position focused on execution and contributing to visual campaign strategies.

Reporting Structure: The Creative Designer will report to a Line Manager or Department Manager within the Marketing team. This structure allows for direct guidance and feedback on creative projects.

Operations Impact: The visual assets created by this role directly influence Lalamove's brand perception, customer engagement, and the effectiveness of digital marketing campaigns. High-quality motion graphics and videos are crucial for capturing attention on social media and in-app, directly impacting user acquisition and retention efforts.

Growth Opportunities:

• Skill development in advanced motion graphics techniques, new animation software, and emerging AI tools for content creation.

• Opportunity to lead creative projects and potentially mentor junior designers as the team grows.

• Transition into specialized roles such as Senior Motion Designer, Video Producer, or Art Director within the marketing department.

• Gaining experience in a rapidly growing tech-driven logistics company provides a strong foundation for future career advancements in creative fields.

📝 Enhancement Note: The role offers significant growth potential for a designer passionate about motion graphics and digital content. The company's emphasis on AI tools also presents a unique opportunity for career development in a cutting-edge area of creative production.

🌐 Work Environment

Office Type: The job description mentions "Waseco Building, Pho Quang Street, Tan Son Nhat Ward, HCMC," indicating a professional office environment. This suggests a dedicated workspace equipped for creative tasks.

Office Location(s): Waseco Building, Pho Quang Street, Tan Son Hoa Ward, Ho Chi Minh City, Vietnam. This location provides a central hub for the team's operations.

Workspace Context:

• Collaborative environment where designers work closely with the marketing team.

• Access to necessary design software and potentially hardware for video editing and motion graphics production.

• Opportunities for team brainstorming sessions and creative feedback exchanges.

• Professional setting conducive to focused work on design projects.

Work Schedule: Standard office hours (Monday – Friday, 9:00 AM – 6:00 PM) with the understanding that flexibility may be required, including potential work on nights and weekends, to meet project deadlines and urgent campaign needs.

📝 Enhancement Note: The mention of potential night and weekend work, alongside the standard Monday-Friday schedule, indicates an expectation of dedication and flexibility common in fast-paced marketing environments, especially for time-sensitive campaign launches.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on resume and mandatory portfolio.

• Portfolio Presentation/Review: Candidates will likely be asked to walk through their portfolio, highlighting key projects, their role, and the creative process. Expect questions about their motion graphics and video asset creation skills.

• Technical Assessment/Challenge: A practical test or a short creative challenge may be given to assess proficiency in Adobe After Effects, Premiere Pro, and conceptualization skills. This might involve creating a short animation or editing a piece of footage based on a brief.

• Team/Hiring Manager Interview: Discussion on experience, creative approach, problem-solving skills, cultural fit, and understanding of Lalamove's brand. Questions about how you stay updated on trends and use AI tools are probable.

• Final Interview: Potentially with senior marketing leadership.

Portfolio Review Tips:

• Ensure your portfolio prominently features your best motion graphics and video editing work, demonstrating technical skill and creative vision.

• For each project, clearly articulate the brief, your role, the creative process, the tools used, and the impact or outcome (if measurable).

• Include case studies that showcase your ability to translate concepts into engaging visual stories for digital and social platforms.

• Highlight any experience with Generative AI tools and how they were integrated into your workflow.

• Be prepared to discuss your design choices, color theory, typography, and pacing in motion graphics. Challenge Preparation:

• Practice creating short animations and editing video clips under time constraints, focusing on clarity and visual appeal.

• Familiarize yourself with common motion graphics techniques like kinetic typography and micro-animations.

• Prepare to articulate your thought process for problem-solving and how you would approach a creative brief for a logistics company.

• Be ready to discuss current design trends and how they can be applied to Lalamove's marketing campaigns.

📝 Enhancement Note: Given the 70% focus on motion graphics and video, the portfolio review and any technical challenges will heavily weigh on these specific skills. Demonstrating practical application of AI in design workflows will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: For motion graphics and animation.

• Adobe Premiere Pro: For video editing and post-production.

• Adobe Illustrator: For creating vector graphics, illustrations, and assets.

• Adobe Photoshop: For image editing, manipulation, and static graphic design.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts engagement metrics (e.g., click-through rates, view duration on videos) is beneficial. CRM & Automation:

• Primarily for marketing campaign execution, where visual assets are deployed. Emerging Tools:

• Generative AI tools for content creation (e.g., AI image generators, AI video editing assistants).

📝 Enhancement Note: The explicit mention of Adobe After Effects, Premiere Pro, Illustrator, and Photoshop as essential tools is critical. The inclusion of Generative AI tools indicates a forward-looking approach to creative production, and candidates with experience here will be highly valued.

👥 Team Culture & Values

Operations Values:

• Agility & Speed: Lalamove operates in a fast-paced logistics environment; expect a culture that values quick turnarounds and adaptability in creative production.

• Innovation: A drive to adopt new technologies and creative approaches, as evidenced by the interest in Generative AI.

• Collaboration: Working closely with marketing and potentially other departments requires strong teamwork and communication skills.

• Customer-centricity: Creating visuals that resonate with and effectively communicate value to Lalamove's diverse customer base.

• Quality & Precision: Ensuring all creative output is polished, on-brand, and meets high production standards.

Collaboration Style:

• Cross-functional collaboration with marketing specialists, content creators, and campaign managers.

• Open to feedback and constructive criticism to refine designs and achieve optimal campaign results.

• Team-oriented approach to brainstorming and problem-solving creative challenges.

• Emphasis on clear communication to ensure alignment on project goals and deliverables.

📝 Enhancement Note: The company culture is likely to mirror the fast-paced nature of the logistics industry, demanding efficiency and adaptability from its creative team. A collaborative spirit and a willingness to embrace new technologies will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing the high demand for motion graphics and video assets (70%) with static design needs (30%) while maintaining quality and meeting deadlines.

• Staying ahead of rapidly evolving trends in motion design, social media content formats, and AI-driven creative tools.

• Adapting quickly to diverse project briefs and campaign objectives from the marketing team.

• Working under pressure in a fast-paced environment, potentially requiring flexible working hours. Learning & Development Opportunities:

• Continuous learning in advanced animation and video editing software.

• Exploration and practical application of Generative AI in creative workflows.

• Development of strategic thinking in visual storytelling for marketing campaigns.

• Gaining exposure to a broad range of marketing initiatives within a leading logistics company.

• Potential for mentorship and leadership growth within the creative team.

📝 Enhancement Note: The primary challenge will be managing the significant workload and diverse skill requirements of the role, particularly the 70% focus on motion graphics. Growth opportunities are strong for those who embrace new technologies and aim for specialized expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex motion graphics project you worked on. What was the brief, your process, and the outcome?"

• "How do you approach creating emotionally impactful video assets for social media platforms like TikTok or Reels?"

• "How would you use Generative AI tools to enhance your workflow for creating storyboards or initial visual concepts?"

• "Walk us through your process for designing a static banner ad for a promotional campaign." Company & Culture Questions:

• "What do you know about Lalamove and its services? How would you visually represent our brand values?"

• "How do you stay updated on the latest motion design trends and incorporate them into your work?"

• "Describe a time you received constructive feedback on your design. How did you handle it?"

• "How do you prioritize tasks when faced with multiple urgent design requests?" Portfolio Presentation Strategy:

• Structure your portfolio presentation logically, starting with your strongest motion graphics/video work.

• For each project, clearly state the objective, your specific contribution, the tools used, and any measurable results or lessons learned.

• Be prepared to demonstrate your technical skills by explaining your process in After Effects or Premiere Pro.

• Practice articulating your design choices and creative rationale concisely and persuasively.

📝 Enhancement Note: Be ready to showcase your motion graphics and video editing skills prominently. Questions about AI integration and your understanding of Lalamove's brand and target audience will be crucial.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your motion graphics, video editing, and animation experience. Prioritize showcasing work relevant to digital and social media platforms.

• Resume Optimization: Clearly list your proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Illustrator, Photoshop) and any experience with Generative AI tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, especially for motion graphics and video content. Prepare to discuss how you stay updated on trends and your understanding of Lalamove's brand.

• Company Research: Familiarize yourself with Lalamove's services, target audience, and recent marketing campaigns to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.