Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Jobgether (on behalf of a partner company)

Location: India

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 22, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact static and video creative assets for performance marketing campaigns, leveraging Figma as the primary tool.

• Translate complex data insights from media buyers and product owners into compelling visual narratives that drive engagement.

• Contribute to persuasive marketing copy and ad scripts, enhancing the overall impact of campaign messaging.

• Conduct thorough competitor analysis to identify emerging trends and continuously refine visual strategies for optimized ad performance.

• Integrate and explore emerging AI tools and design technologies to foster innovation and elevate creative output.

📝 Enhancement Note: This role is specifically geared towards a designer with a strong performance marketing focus, rather than a traditional brand or generalist designer. The emphasis on translating data insights into visuals and optimizing for campaign performance is a key differentiator.

📈 Primary Responsibilities

• Develop and execute high-performing static and video creative assets for digital marketing campaigns and performance channels, primarily utilizing Figma.

• Collaborate closely with media buyers and product owners to interpret campaign performance data and translate these insights into effective, conversion-focused creative concepts.

• Contribute to copywriting efforts, including the development of compelling headlines and video ad scripts, to enhance campaign messaging and overall impact.

• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for visual strategy improvement and ad performance enhancement.

• Stay abreast of advancements in AI tools, design trends, and emerging creative technologies, actively seeking opportunities to integrate them into creative workflows for increased efficiency and innovation.

• Systematize, organize, and manage creative assets to ensure efficient reuse, version control, and effective tracking of performance across campaigns.

• Demonstrate adaptability and initiative in a fast-paced, dynamic remote environment, proactively taking on additional creative tasks as needed to support team objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical thinking. The expectation to interpret performance data and contribute to copywriting suggests a designer who is not only visually skilled but also understands the nuances of direct-response marketing and messaging effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in a Creative Designer, Graphic Designer, or similar role with a strong focus on digital marketing and performance-driven creative.

Required Skills:

• Proven experience as a Creative Designer, Graphic Designer, or similar role focused on digital and performance marketing.

• Strong proficiency in Figma for creating static and video assets.

• Solid understanding of digital advertising principles, performance marketing strategies, and conversion-focused design methodologies.

• Ability to interpret campaign performance data and translate insights into actionable creative improvements.

• Familiarity with AI tools and a proactive attitude towards integrating them into creative workflows.

• Excellent communication, collaboration, and time management skills, essential for a remote work environment.

Preferred Skills:

• Experience with motion graphics or video editing tools (e.g., After Effects, Premiere Pro).

• Experience contributing to or writing persuasive marketing copy and ad scripts.

• Familiarity with A/B testing principles for creative assets.

• Experience working in a health and wellness industry context.

📝 Enhancement Note: The emphasis on Figma is paramount. While other design software is a plus, Figma proficiency is a core requirement. The "analytical mindset" and ability to interpret data are crucial for success in this performance-focused role, distinguishing it from purely aesthetic design positions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong emphasis on high-performing digital and performance marketing creatives, including static ads and video examples.

• Demonstrations of how design choices were driven by data insights, campaign objectives, and performance metrics.

• Case studies detailing the process from brief to execution, highlighting problem-solving and creative strategy applied to achieve specific performance goals.

• Examples of work created using Figma, illustrating proficiency and versatility within the platform.

Process Documentation:

• Examples of how you manage creative asset libraries for efficient reuse and tracking.

• Demonstrations of your process for collaborating with marketing and product teams to refine creative concepts based on feedback and data.

• Insights into how you conduct competitor analysis and integrate findings into your creative workflow.

📝 Enhancement Note: The portfolio is critical for this role. It should not just display aesthetic talent but also demonstrate a clear understanding of performance marketing objectives and the ability to iterate based on data. Candidates should be prepared to discuss the ROI and impact of their creative work.

💵 Compensation & Benefits

Salary Range: Based on the stated experience level (2-5 years), location (India), and the fully remote nature of the role, a competitive salary range for a Creative Designer specializing in performance marketing would typically fall between ₹600,000 to ₹1,200,000 per annum. This estimate is derived from industry benchmarks for mid-level design roles in India with remote work options, considering the specialized skills in performance marketing and AI tools.

Benefits:

• Fully remote work, offering flexibility to work from anywhere.

• Home office budget to set up an ergonomic and productive workspace.

• Choice between a MacBook or Windows workstation to suit personal preference.

• Health and wellness allowance to support personal well-being initiatives.

• Generous 25+ paid vacation days per year for rest and rejuvenation.

• 2 paid volunteering days per year to contribute to causes you care about.

• Access to online training and continuous personal development opportunities to enhance skills.

• Clear career growth opportunities based on performance and demonstrated impact.

• Annual achievement bonus tied to company success, rewarding contributions.

• Exclusive access to health and wellness products, enhancing personal well-being.

• Flat organizational culture that provides real opportunities to influence decisions.

• Regular team-building activities and virtual events to foster connection and camaraderie.

• A welcome package and ongoing employee appreciation initiatives.

Working Hours: The role implies a standard full-time work schedule, likely around 40 hours per week. Given the fully remote nature, there may be some flexibility in daily scheduling, provided core collaboration hours are met and tasks are completed efficiently.

📝 Enhancement Note: The salary range is an estimate based on general market data for India and the specified experience level. Actual compensation may vary based on specific qualifications, interview performance, and the partner company's compensation structure. The extensive benefits package indicates a company that invests in employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the Health and Wellness sector, contributing to a global health and wellness ecosystem. This context suggests a mission-driven environment focused on improving user well-being and engagement.

Company Size: While not explicitly stated, the mention of a "fast-growing global" ecosystem and "flat organizational culture" suggests a dynamic, potentially mid-sized to large organization that is scaling rapidly and values agile decision-making.

Founded: The founding date is not provided, but the description implies a company that has achieved global reach and is actively innovating, likely with a modern approach to business and technology.

Team Structure:

• The design team is likely integrated within a broader marketing or growth department, working closely with media buyers, product owners, and potentially content strategists.

• Collaboration is expected to be cross-functional, with a strong emphasis on communication and shared goals.

Methodology:

• Data-driven decision-making is central, with a focus on interpreting performance metrics to inform creative strategies.

• Experimentation and A/B testing are likely key components of the creative development process to optimize campaign effectiveness.

• A proactive approach to adopting new technologies, including AI tools, is encouraged to maintain a competitive edge.

• Emphasis on efficient workflow management and asset organization for scalability.

Company Website: https://jobgether.com/how-jobgether-works (Jobgether's platform website; the partner company's website is not provided)

📝 Enhancement Note: The company culture appears to be performance-oriented, innovative, and employee-centric, with a strong emphasis on well-being and growth. The "flat organization" aspect is a significant cultural indicator, suggesting opportunities for direct impact and faster decision-making.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer (2-5 years of experience). It requires a solid foundation in design principles, proficiency in specific tools, and the ability to work independently while collaborating effectively. The role demands an understanding of performance marketing metrics and the capacity to translate data into effective visual solutions.

Reporting Structure: While not explicitly detailed, the designer will likely report to a Creative Lead, Marketing Manager, or Head of Performance Marketing. Collaboration with media buyers and product owners will be a significant part of the daily workflow, indicating a matrixed reporting or strong project-based collaboration model.

Operations Impact: The Creative Designer's work directly influences the success of performance marketing campaigns, impacting key metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and overall return on ad spend (ROAS). Their ability to create engaging visuals and compelling messaging is crucial for user acquisition and revenue generation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative, video design, motion graphics, or AI-driven design tools.

• Leadership Potential: Progress to a Senior Creative Designer role, potentially leading creative projects or mentoring junior designers.

• Cross-functional Advancement: Transition into roles focused on creative strategy, marketing campaign management, or even product marketing, leveraging their understanding of visual communication and performance metrics.

• Continuous Learning: Access to online training and development opportunities supports ongoing skill enhancement and adaptation to evolving industry trends.

📝 Enhancement Note: The growth paths emphasize specialization in performance marketing creative and the strategic application of design, rather than solely aesthetic pursuits. The "impact on decisions" and "performance and impact" for growth suggest a meritocracy where results are highly valued.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office to report to. The work environment is decentralized, allowing employees to work from their chosen location.

Office Location(s): The role is based in India, but the "fully remote" status implies that candidates can work from anywhere within India, potentially with flexibility for international remote work depending on company policy and tax implications.

Workspace Context:

• Employees are expected to establish a productive home office environment, supported by a home office budget and choice of workstation.

• Collaboration will primarily occur through digital tools (e.g., Slack, Zoom, project management software), requiring strong virtual communication skills.

• Opportunities for virtual team-building activities and events are provided to foster connection and a sense of community despite the remote setup.

• The "flat organizational culture" suggests an open and accessible work environment where ideas can be shared freely.

Work Schedule: A standard 40-hour work week is expected. While the exact daily schedule may offer flexibility, adherence to core working hours for team collaboration and responsiveness to project needs will be necessary. The focus is on output and meeting deadlines rather than strict time adherence in an office setting.

📝 Enhancement Note: The fully remote nature is a primary characteristic. The company's investment in home office setups and virtual engagement highlights a commitment to supporting its remote workforce effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (AI-Powered): Jobgether's AI system will perform an initial review to match your application against core requirements.

• Shortlisting: Top candidates identified by the AI will be shortlisted and their applications shared with the hiring company.

• Hiring Company Review: The partner company's internal team will further review applications.

• Creative Assessment/Portfolio Review: Expect a review of your portfolio, focusing on performance marketing examples. This may involve a take-home design challenge or a live presentation of your work.

• Interviews: Multiple rounds of interviews with the hiring team, potentially including managers, team leads, and cross-functional collaborators (e.g., media buyers). These interviews will assess creative skills, analytical thinking, collaboration abilities, and cultural fit.

• Final Decision: The hiring company makes the final decision.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your creative work directly contributed to measurable campaign success (e.g., increased CTR, conversions, reduced CPA). Quantify results whenever possible.

• Figma Expertise: Ensure your portfolio clearly demonstrates your proficiency in Figma, perhaps with examples of complex layouts, interactive prototypes, or design system components.

• Data-Driven Approach: Be prepared to discuss how you interpret data, iterate on designs based on performance feedback, and collaborate with analytics teams or media buyers.

• Visual Storytelling: For video creatives, emphasize the narrative arc and how it aligns with campaign objectives.

• AI Integration: If you have examples of using AI tools in your workflow, highlight them to showcase your forward-thinking approach.

• Conciseness: Present your strongest, most relevant work. Tailor your portfolio to the specific requirements of this performance marketing-focused role.

Challenge Preparation:

• Understand Performance Metrics: Familiarize yourself with common digital advertising metrics (CTR, CPA, ROAS, CPC, conversion rates) and how creative impacts them.

• Practice Figma: Be ready to demonstrate your skills in Figma under timed conditions if a challenge is given.

• Analyze Competitors: Research current creative trends in the health and wellness industry and in performance marketing generally.

• Storytelling: Prepare to articulate your design process, rationale, and the impact of your work clearly and concisely. Practice explaining technical design concepts and data insights to a non-designer audience.

📝 Enhancement Note: The AI-powered screening by Jobgether means that keywords and clear demonstrations of requirements in your application and portfolio are crucial for initial visibility. The emphasis on performance metrics and data interpretation suggests that a candidate's understanding of the "why" behind their designs will be heavily scrutinized.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for designing static and video creatives. Advanced proficiency is expected.

• Video Editing Software: Tools like Adobe Premiere Pro, Final Cut Pro, or similar are highly desirable for video asset creation.

• Motion Graphics Software: Adobe After Effects or similar for creating dynamic animations and motion graphics.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager, platform-specific analytics) to interpret campaign data and understand creative performance.

CRM & Automation:

• While not directly a CRM role, understanding how creative assets are deployed through marketing automation platforms or ad platforms is beneficial.

Emerging Technologies:

• AI Design Tools: Experience or a strong willingness to learn and integrate AI-powered design tools (e.g., Midjourney, DALL-E for ideation, AI-assisted editing tools) into the workflow.

📝 Enhancement Note: The core technical requirement is Figma. However, the role's performance marketing focus implies that the designer must be comfortable working with platforms where creative performance is tracked and analyzed. A proactive stance on exploring AI tools is explicitly mentioned.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to campaign success.

• Data-Informed Creativity: Valuing the integration of data insights into the creative process to ensure effectiveness and optimize outcomes.

• Innovation & Experimentation: Encouraging exploration of new tools, trends, and methodologies, including AI, to push creative boundaries.

• Collaboration & Communication: Fostering an open and communicative environment, critical for a remote team with cross-functional dependencies.

• Adaptability & Initiative: Embracing change in a fast-paced environment and taking proactive steps to contribute beyond defined tasks.

• Efficiency & Organization: Systematizing workflows and asset management for scalability and productivity.

Collaboration Style:

• Cross-functional Integration: Close collaboration with media buyers, product owners, and potentially marketing strategists to align creative efforts with business objectives.

• Feedback-Driven: An open culture for giving and receiving constructive feedback on creative work to drive continuous improvement.

• Digital-First Communication: Reliance on digital tools for communication, project management, and knowledge sharing.

• Proactive Engagement: Encouraging team members to actively participate in discussions, share insights, and contribute to team-building efforts.

📝 Enhancement Note: The values clearly point to a culture that is results-oriented, forward-thinking, and highly collaborative, despite being remote. The ideal candidate will be someone who thrives in a dynamic, experimental environment and values data-backed creative decisions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to maintain creative quality and artistic integrity while strictly adhering to performance metrics and conversion goals.

• Rapid Iteration & Adaptation: The fast-paced nature of digital marketing requires quick turnaround times and the ability to adapt designs based on frequent performance feedback or market shifts.

• Remote Collaboration Effectiveness: Ensuring seamless communication and collaboration with team members across different locations and time zones.

• Integrating New Technologies: Staying ahead of the curve with AI tools and other emerging technologies and effectively integrating them into established workflows.

Learning & Development Opportunities:

• Specialized Training: Access to online courses and platforms for advanced training in Figma, motion graphics, video editing, AI design tools, and performance marketing analytics.

• Industry Exposure: Opportunities to learn from experienced media buyers and product owners, gaining deeper insights into marketing strategy and product development.

• Creative Exploration: A supportive environment for experimenting with new design techniques and AI tools to foster personal and professional growth.

• Mentorship: Potential for informal mentorship from senior team members or leaders within the partner company, supporting career progression.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles. The growth opportunities are tied to continuous learning and specialization within this dynamic field, supported by the company's commitment to employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data insights to significantly improve the performance of a creative asset. What was your process, and what were the results?" (Focus on data analysis, iteration, and quantifiable impact.)

• "How do you approach balancing creative vision with the strict requirements of performance marketing campaigns?" (Demonstrate understanding of both artistic and strategic aspects.)

• "Walk us through your process for creating a video ad from brief to final delivery. How do you ensure it's both engaging and conversion-focused?" (Showcase workflow, tool usage, and strategic thinking.)

Company & Culture Questions:

• "What interests you about working in the health and wellness industry, and how do you see your design skills contributing to this sector?" (Show passion for the industry and understanding of its nuances.)

• "How do you handle constructive criticism on your designs, especially when it comes from performance data or external stakeholders?" (Assess receptiveness to feedback and collaboration.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the problem, your approach (including data insights and tools used), the solution (your creative output), and the results (quantifiable impact).

• Highlight Figma Use: Be ready to discuss specific Figma features or techniques you employed. If possible, show interactive elements or prototypes.

• Quantify Success: Use numbers and metrics wherever possible to demonstrate the effectiveness of your designs.

• Be Concise and Engaging: Present your work clearly and enthusiastically, keeping the audience's attention. Practice your presentation to ensure it flows well and stays within time limits.

• Showcase Adaptability: Include examples that demonstrate your ability to adapt to different campaign needs, brand guidelines, or performance feedback.

📝 Enhancement Note: Be prepared to discuss your portfolio in detail, linking your creative choices directly to performance outcomes. The interview process will likely assess not just your design skills but also your strategic thinking, analytical capabilities, and ability to thrive in a remote, performance-driven environment.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the Jobgether platform.

• Tailor your CV: Ensure your resume clearly highlights your experience in digital marketing, performance creative, and proficiency with Figma. Use keywords from the job description.

• Curate your Portfolio: Select your strongest, most relevant projects that showcase performance marketing success. Quantify results and clearly articulate your process and impact. Ensure it's easily accessible (e.g., a link to a personal website or a well-organized PDF).

• Prepare your Narrative: Practice speaking about your portfolio, focusing on how your designs drove specific business outcomes. Be ready to discuss your approach to data interpretation and collaboration.

• Research the Industry: Familiarize yourself with current trends in health and wellness marketing and AI in design. Understand how performance marketing operates.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.