Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Freebird

Location: Lithuania

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-20

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual creative strategy and execution across multiple direct-to-consumer (DTC) marketing channels, including email, paid social, Amazon listings, and landing pages.

• Champion and evolve a comprehensive design system, ensuring brand consistency and aesthetic integrity across all customer touchpoints.

• Balance long-term campaign conceptualization with high-volume, fast-turnaround asset production to meet dynamic business needs.

• Collaborate closely with performance creative, paid media, retention, Amazon, CRO, and growth teams to deliver impactful, data-informed design solutions.

• Leverage advanced Figma proficiency to translate brand guidelines and platform-specific requirements into polished, production-ready creative assets.

📝 Enhancement Note: This role is positioned within a high-growth DTC environment, demanding a versatile designer capable of both strategic campaign development and tactical execution. The emphasis on "operations" in this context relates to the systematic management of creative assets across various performance marketing channels, requiring a designer who understands brand consistency as a critical operational component for scaling customer acquisition and retention.

📈 Primary Responsibilities

• Conceptualize, design, and produce visually compelling creative assets for a wide array of marketing channels, including but not limited to email campaigns, paid social advertisements, Amazon product listings, web banners, and dedicated landing pages.

• Meticulously adapt and refine creative concepts and assets to adhere to the specific technical specifications, format requirements, and platform guidelines of each individual channel and advertising network.

• Seamlessly transition between developing end-to-end campaign concepts and executing rapid, high-quality asset requests, often requiring same-day turnaround.

• Actively contribute to and elevate the Freebird design system by identifying opportunities for improvement, expansion, and refinement as product lines and customer engagement channels evolve.

• Maintain unwavering brand consistency and aesthetic integrity by designing within the established design system and brand guidelines, ensuring all creative output is unmistakably Freebird.

• Proactively manage personal workload, prioritize tasks effectively, and consistently meet deadlines for multiple concurrent projects, demonstrating strong project management skills.

• Foster strong collaborative relationships with cross-functional teams, including Email Marketing, Paid Media, Amazon Marketplace, Web/CRO, and Growth Marketing, to deeply understand channel-specific needs and performance objectives.

• Communicate effectively and transparently regarding project status, potential blockers, and evolving priorities to ensure seamless workflow and stakeholder alignment.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate with significant autonomy while being deeply integrated into performance marketing operations. The emphasis on adapting to platform specs and managing a design system points to a role that requires operational discipline in creative execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 5+ years of in-house design experience, specifically within a Direct-to-Consumer (DTC) brand environment, demonstrating a proven ability to contribute to growth-stage companies.

Required Skills:

• Advanced proficiency in Figma for all aspects of design creation, prototyping, and asset handoff.

• Demonstrated ability to design and produce high-quality, polished, and on-brand creative assets across a diverse range of marketing channels including Email, Paid Social Ads, Amazon listings, Web Assets, and Landing Pages.

• Strong understanding and practical experience in designing within and contributing to established Design Systems and brand guidelines.

• Proven track record of successfully conceptualizing and executing full creative campaigns from brief to final asset delivery.

• Exceptional ability to adapt designs to the unique specifications, formats, and guidelines of various digital platforms.

• Robust project management skills with a reliable history of meeting deadlines and managing multiple concurrent projects effectively.

• Excellent communication and collaboration skills, with experience working alongside performance marketing, product, and engineering teams.

• Natural instinct for generating new creative ideas and bringing fresh perspectives to visual strategy. Preferred Skills:

• Experience with other design and prototyping tools (e.g., Adobe Creative Suite).

• Familiarity with A/B testing principles and how design impacts conversion rates.

• Understanding of basic HTML/CSS for email and web asset implementation.

• Experience in a 9-figure DTC brand environment or similar high-growth company.

• Knowledge of animation or motion graphics for digital ads.

📝 Enhancement Note: The requirement for 5+ years in-house DTC experience, coupled with advanced Figma proficiency, indicates a need for a candidate who can immediately contribute to operational creative output without extensive onboarding. The emphasis on design systems and multi-channel adaptation underscores the operational aspect of maintaining brand consistency at scale.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5+ years of in-house design experience, with a strong emphasis on work produced for DTC brands.

• Demonstrable examples of high-quality, polished, and consistently on-brand creative assets across Email, Paid Ads (Social, Display), Amazon Listings, Web Assets, and Landing Pages.

• Case studies or project examples that clearly illustrate your ability to design within, and contribute to, established design systems and brand guidelines.

• Visual evidence of campaign conceptualization and execution, detailing the process from brief to final production-ready assets.

• Examples of how you have adapted designs to meet the specific technical requirements and best practices of various digital platforms.

• Projects that highlight your ability to manage multiple concurrent design projects and deliver on time, with clear explanations of your workflow and prioritization strategies. Process Documentation:

• Showcase examples of your process for adapting creative concepts to platform-specific requirements, detailing any iterative steps or problem-solving involved.

• Include any documentation or visual examples that illustrate your approach to contributing to or maintaining a design system, such as style guides or component libraries.

• Provide examples of how you manage fast-turnaround asset requests, perhaps through workflow diagrams or project timelines demonstrating efficiency.

• Detail your collaborative process when working with performance marketing, retention, or CRO teams, highlighting how you incorporate feedback and performance data into your design iterations.

📝 Enhancement Note: For a creative role with significant operational responsibilities, the portfolio must not only showcase aesthetic quality but also demonstrate a structured approach to design execution, system adherence, and cross-functional collaboration. This is crucial for assessing a candidate's ability to integrate seamlessly into the company's creative operations.

💵 Compensation & Benefits

Salary Range: For a fully remote Creative Designer with 5-10 years of experience in Lithuania, the estimated annual salary range is €35,000 - €55,000. This estimate is based on current market data for similar roles in Lithuania, considering the DTC industry and the required advanced Figma proficiency. Factors such as specific experience, portfolio strength, and negotiation will influence the final offer.

Benefits:

• Remote-Friendly Work Environment: Full autonomy and trust to work from anywhere within Lithuania.

• Unlimited Paid Time Off (PTO): Flexibility to recharge when needed without the constraint of counting days.

• Impactful Work: See your designs live and influence customer journeys across multiple channels within days, contributing directly to a 9-figure DTC brand's growth.

• Collaborative Culture: Join a kind, people-focused team that emphasizes open communication, mutual support, and effective collaboration.

• Continuous Improvement: Be part of a culture that embraces growth, change, and innovation, with a commitment to never settling and always seeking to improve processes and outcomes.

• Fast-Paced Execution: Experience a culture that moves quickly, prioritizes simplicity, and encourages innovation without fear of experimentation.

Working Hours: While specific daily hours are not defined, a standard full-time commitment of approximately 40 hours per week is expected, with flexibility to accommodate the demands of a fast-paced DTC environment and global remote collaboration.

📝 Enhancement Note: The salary range is an estimation for Lithuania, reflecting the country's cost of living and average tech/design salaries for experienced professionals. The "Unlimited PTO" and "Remote-Friendly" benefits are highlighted as key aspects for attracting talent in a competitive remote job market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specializing in grooming products. This industry context means a strong emphasis on brand identity, customer acquisition cost (CAC), customer lifetime value (CLTV), and performance marketing.

Company Size: Freebird is a 9-figure DTC brand, indicating a significant revenue scale and likely a mid-to-large-sized organization with established processes but still maintaining agility.

Founded: While the founding date is not explicitly provided, the description of serving "over 2 million customers" and redefining grooming suggests a well-established, growth-stage company that has successfully scaled its operations and customer base.

Team Structure:

• The design team likely consists of multiple designers specializing in different areas or working collaboratively on a shared design system and project load.

• This role reports into a design lead or potentially a marketing operations manager, with close collaboration with channel-specific managers (Email, Paid Media, Amazon, CRO).

• Cross-functional collaboration is a core tenet, requiring seamless integration with performance marketing, retention, and growth teams to ensure creative aligns with business objectives. Methodology:

• Data Analysis & Insights: Creative decisions are informed by performance data, A/B testing results, and customer insights to optimize engagement and conversion rates.

• Workflow Planning & Optimization: Emphasizes efficient creative production processes, including managing campaign lifecycles and rapid asset generation.

• Automation & Efficiency: While not explicitly stated for design, the company's scale suggests an interest in tools and processes that enhance operational efficiency, including a robust design system.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: The DTC context is critical. It implies a performance-driven culture where creative effectiveness is directly measured by business outcomes. The "9-figure" status suggests a need for scalable creative operations.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Visual Designer, likely at a mid-to-senior level, who is ready to take significant ownership across multiple creative functions within a performance marketing context. It moves beyond pure aesthetics to encompass strategic application of design within operational marketing frameworks.

Reporting Structure: The designer will likely report to a Design Lead or Head of Creative, with direct collaboration and accountability to channel managers (e.g., Paid Media Manager, Email Marketing Manager) and potentially the Head of Performance Marketing. This structure emphasizes the integrated nature of creative within marketing operations.

Operations Impact: The designer's work directly impacts key operational metrics such as customer acquisition cost (CAC), conversion rates on ads and landing pages, email engagement rates, and Amazon listing performance. Their ability to produce effective, on-brand creative at scale is a direct driver of revenue and customer growth.

Growth Opportunities:

• Specialization & Leadership: Opportunity to become a subject matter expert in specific channels (e.g., Amazon creative optimization, advanced paid social ad design) or to grow into a Design Lead role overseeing a team or specific creative initiatives.

• Skill Development: Continuous learning through exposure to diverse creative challenges, performance data feedback loops, and potential for training in new design tools or advanced creative techniques relevant to DTC marketing.

• Strategic Influence: As the brand grows, there will be increasing opportunities to influence creative strategy, contribute to brand evolution, and shape the visual direction across all customer touchpoints.

📝 Enhancement Note: The growth path here is about becoming an indispensable part of the marketing operations engine, not just an individual contributor. It’s about leveraging design skills to drive measurable business impact and potentially moving into leadership roles within a scaling DTC organization.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The "office" is the employee's chosen workspace within Lithuania.

Office Location(s): Remote within Lithuania. This implies that while the company is global, the employee must reside and be legally authorized to work in Lithuania to comply with employment regulations.

Workspace Context:

• Collaborative Environment: While remote, the environment fosters collaboration through digital tools and communication platforms, enabling seamless interaction with team members and cross-functional departments.

• Operations Tools & Technology: Employees will have access to and be expected to utilize core design software (Figma) and communication/project management tools (e.g., Slack, Asana, Jira – though specific tools are not listed).

• Team Interaction: Regular virtual meetings, design critiques, and project syncs will facilitate team interaction and knowledge sharing, ensuring a connected remote experience.

Work Schedule: The role requires a commitment of approximately 40 hours per week. While fully remote, the expectation is for availability during core business hours relevant to the company's operational needs and cross-functional team collaboration, with flexibility inherent in remote work arrangements.

📝 Enhancement Note: The remote nature of this role emphasizes the need for strong self-discipline, proactive communication, and proficiency with digital collaboration tools, all critical for effective remote operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience level, and alignment with the role's requirements.

• Portfolio Presentation & Skills Assessment: A virtual session where candidates present their portfolio, discussing specific projects, their design process, and how they've applied design within DTC or performance marketing contexts. This will likely include a discussion on Figma proficiency and design system experience.

• Case Study/Design Challenge: Candidates may be given a small design challenge or asked to conceptualize creative for a specific Freebird product or campaign scenario. This assesses problem-solving, creative thinking, and ability to work within brand guidelines under a time constraint.

• Cross-Functional Team Interviews: Interviews with key stakeholders from performance marketing, retention, or CRO teams to evaluate collaboration style, communication skills, and understanding of their channel needs.

• Final Interview: A conversation with senior leadership to discuss cultural fit, long-term career aspirations, and overall alignment with Freebird's values and mission.

Portfolio Review Tips:

• Highlight DTC & Performance: Clearly showcase projects that demonstrate your impact on business metrics (conversions, engagement, sales) within a DTC context. Quantify results where possible.

• Showcase Systemic Thinking: Present examples of how you've worked within or contributed to design systems. Explain your rationale for design decisions and how they support brand consistency and scalability.

• Demonstrate Multi-Channel Versatility: Include a variety of work across email, paid ads, Amazon, and landing pages. Explain the unique challenges and solutions for each platform.

• Figma Proficiency: Be ready to discuss your workflow in Figma, including advanced features, component usage, and collaboration methods.

• Storytelling: For each project, articulate the problem, your solution, your role, the tools used, and the outcome. Focus on the "why" behind your design choices.

Challenge Preparation:

• Research Freebird: Thoroughly understand Freebird's brand, products, current marketing efforts, and target audience.

• Analyze Competitors: Familiarize yourself with the design approaches of Freebird's competitors in the DTC grooming space.

• Think Systematically: For any design challenge, approach it by first considering the brand guidelines, target audience, and channel objectives before jumping into execution.

• Prepare for "Fast Turn": Be ready to discuss how you manage urgent requests efficiently while maintaining quality.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, execution-oriented nature of this role. Candidates should prepare to demonstrate not just creative talent but also operational efficiency and strategic thinking within a performance marketing framework.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Advanced proficiency is explicitly required for all design creation, prototyping, and asset handoff. Expect to use its collaborative features extensively.

• Adobe Creative Suite (Illustrator, Photoshop): While Figma is primary, proficiency in Adobe tools is a preferred skill and may be necessary for specific asset creation or manipulation tasks.

Analytics & Reporting:

• Candidates should be comfortable interpreting and designing based on performance data from various platforms. While direct use of analytics tools might not be required, understanding how to design for impact on metrics like Click-Through Rate (CTR), Conversion Rate (CR), and engagement is crucial.

• Familiarity with the reporting dashboards of major ad platforms (e.g., Meta Ads Manager, Google Ads) and e-commerce platforms (e.g., Amazon Seller Central) will be beneficial for understanding asset performance. CRM & Automation:

• Email Marketing Platforms: Experience designing for platforms like Klaviyo, Mailchimp, or similar is expected, as email is a key channel.

• Landing Page Builders: Familiarity with tools used for landing page creation and A/B testing (e.g., Unbounce, Instapage, Leadpages) is advantageous.

• E-commerce Platforms: Understanding the design constraints and opportunities within platforms like Shopify (for overall DTC presence) and Amazon Seller Central is vital.

📝 Enhancement Note: The explicit mention of Figma as a primary tool and the implicit need to understand performance metrics highlight that this role requires a designer who is deeply integrated into the technical and data-driven aspects of marketing operations.

👥 Team Culture & Values

Operations Values:

• Execution-Focused: A strong emphasis on getting things done efficiently and effectively, moving from concept to tangible results quickly.

• Data-Driven: Decisions are informed by performance metrics, A/B testing, and customer insights, with a focus on measurable impact.

• Ownership & Autonomy: Team members are trusted to manage their work, take initiative, and drive projects forward with minimal oversight.

• Growth Mindset: A commitment to continuous improvement, learning from successes and failures, and adapting to new challenges and technologies.

• Collaboration & Transparency: Open communication, mutual respect, and a willingness to support team members and share knowledge are paramount.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and growth teams, acting as integral partners rather than isolated contributors.

• Feedback Loops: A culture that encourages constructive feedback on designs to ensure alignment with objectives and optimize performance.

• Knowledge Sharing: Practices that promote the sharing of best practices, learnings, and creative inspiration across the team and with other departments.

📝 Enhancement Note: The company values align closely with the demands of a high-growth DTC environment, where speed, data, and collaborative execution are key to success. This role requires a designer who thrives in such an operational cadence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be consistently delivering high-quality, on-brand creative across multiple channels under tight deadlines, requiring excellent prioritization and time management skills.

• Platform Adaptation: Continuously adapting creative to the evolving specifications and best practices of diverse platforms (email, social, Amazon, web) demands ongoing learning and agility.

• Measuring Creative Impact: Effectively demonstrating the direct ROI of design work within a performance marketing context, requiring a strong understanding of metrics and analytics.

• Maintaining Brand Consistency at Scale: Ensuring a cohesive brand experience across a rapidly expanding product line and customer touchpoints requires rigorous adherence to design systems and clear communication.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to explore and implement new design trends, animation, or interactive elements to enhance campaign performance.

• Performance Marketing Acumen: Deepen understanding of marketing operations, analytics, and conversion rate optimization (CRO) principles through close collaboration with specialized teams.

• Design System Evolution: Contribute to the strategic development and expansion of the company's design system, gaining experience in scalable design architecture.

• Cross-Functional Exposure: Gain broad exposure to different facets of a DTC business, from product marketing to customer retention, enhancing overall business understanding.

📝 Enhancement Note: The challenges are framed as opportunities for growth, emphasizing that this role is designed for someone who seeks to be a strategic contributor and continuously develop their skills within a dynamic operational environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a large campaign concept with urgent, fast-turnaround asset requests. How did you prioritize and manage your workload?" (Assesses project management, prioritization, and operational efficiency).

• "How do you approach adapting a single creative concept to meet the distinct requirements and best practices of different platforms like email, Facebook ads, and Amazon listings?" (Evaluates understanding of channel-specific design and operational execution).

• "Walk us through your process for contributing to or evolving a design system. What are the key considerations for ensuring scalability and consistency?" (Probes understanding of design operations and system thinking). Company & Culture Questions:

• "Based on your research, what do you see as Freebird's biggest creative opportunity in the DTC grooming space?" (Tests research skills, strategic thinking, and brand alignment).

• "How do you typically collaborate with performance marketing or CRO teams? What's your approach to incorporating their feedback and performance data into your designs?" (Assesses cross-functional collaboration and data-informed design).

• "What does 'ownership' mean to you in a creative role, and how have you demonstrated it in previous positions?" (Gauges proactivity, responsibility, and alignment with company values). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the objective, your role, the challenges, your design process (emphasizing Figma and system use), and the quantifiable results or impact.

• Highlight Operational Aspects: Specifically point out how your work adhered to brand guidelines, design systems, or platform specifications. Explain any trade-offs made for speed or performance.

• Demonstrate Versatility: Ensure your presentation covers examples across the key channels mentioned in the job description (email, ads, Amazon, landing pages).

• Be Ready for Figma Walkthrough: Have your Figma files organized and be prepared to navigate them to explain your design choices, component usage, and collaboration methods.

• Connect to Freebird: Frame your experience and examples in a way that directly relates to Freebird's business and potential needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating how candidates apply their creative skills within an operational framework, emphasizing efficiency, data-informed decision-making, and cross-functional collaboration, all vital for success in a DTC marketing environment.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided application link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of in-house DTC brand experience, advanced Figma proficiency, and success in multi-channel creative execution. Use keywords from the job description related to operations, performance marketing, and design systems.

• Curate Your Portfolio: Ensure your portfolio prominently features high-quality examples of work across email, paid ads, Amazon listings, and landing pages. Include case studies that demonstrate your design process, system adherence, and impact on business metrics. Prepare to discuss your Figma workflow in detail.

• Prepare for a Design Challenge: Anticipate a potential design exercise that tests your ability to work within brand guidelines, adapt to platform constraints, and deliver creative solutions efficiently. Practice conceptualizing for DTC products.

• Research Freebird Thoroughly: Understand their brand, products, customer base, and current marketing efforts. Be prepared to articulate how your creative vision aligns with their growth trajectory and operational needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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