Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Freebird

Location: Canada

Job Type: FULL_TIME

Category: Marketing / Creative Operations

Date Posted: 2026-08-20

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• This role is pivotal in translating Freebird's brand strategy into compelling visual narratives across diverse customer touchpoints, with a strong emphasis on direct-to-consumer (DTC) marketing channels.

• The Creative Designer will be responsible for the end-to-end design process, from initial campaign concepting to the final production-ready assets for email, paid ads, Amazon listings, and landing pages.

• A core aspect of this role involves rigorous adherence to and active contribution to Freebird's established design system, ensuring brand consistency and scalability across all creative outputs.

• The position requires a proactive approach to project management, balancing high-impact campaign design with the agility to deliver fast-turnaround assets for performance marketing initiatives.

📝 Enhancement Note: While the title is "Creative Designer," the detailed responsibilities and required skills, particularly the emphasis on campaign concepting, paid ads, Amazon, landing pages, and working within a design system, position this role within the broader scope of Marketing Operations and GTM Creative Execution, requiring a blend of creative talent and operational efficiency.

📈 Primary Responsibilities

• Conceptualize, design, and produce visually engaging creative assets for a variety of DTC marketing channels, including email marketing campaigns, paid social advertisements, Amazon product listings, and dedicated landing pages.

• Adapt and optimize creative concepts and individual assets to meet the specific technical specifications, format requirements, and platform guidelines of each distinct channel (e.g., Facebook Ads, Instagram Stories, Google Ads, email newsletters, Amazon A+ content).

• Seamlessly transition between developing comprehensive, end-to-end campaign concepts and executing rapid, high-quality asset requests that require same-day turnaround.

• Diligently uphold and actively contribute to the evolution of Freebird's established design system and brand guidelines, ensuring consistent brand representation across all creative touchpoints.

• Collaborate closely with cross-functional teams, including Email Marketing, Paid Media, Amazon Marketplace, Web/CRO, and Growth teams, to deeply understand channel-specific needs and translate them into effective visual solutions.

• Proactively manage personal workload, prioritize tasks effectively, and consistently meet project deadlines, ensuring timely delivery of all creative assets.

• Identify and flag potential gaps or opportunities within the existing design system, proposing enhancements to support expanding product lines and emerging marketing channels.

• Bring fresh ideas and innovative creative perspectives to the team, pushing the boundaries of Freebird's visual identity while maintaining brand integrity and consistency.

📝 Enhancement Note: The emphasis on "fast-turn, one-off asset requests" and "balancing campaigns and quick-turn production" highlights a critical operational requirement for agility and efficiency, common in high-growth DTC environments.

🎓 Skills & Qualifications

Education: [While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience. Candidates with equivalent practical experience and a strong portfolio will also be considered.]

Experience: 5+ years of in-house design experience at a Direct-to-Consumer (DTC) brand, demonstrating a proven track record of creating high-quality, polished, and on-brand creative assets.

Required Skills:

• Advanced proficiency in Figma for design, prototyping, and system management.

• Proven ability to design and maintain creative assets within an established design system and brand guidelines.

• Strong portfolio showcasing a diverse range of polished, on-brand work across email, paid ads, Amazon listings, and landing pages.

• Demonstrated comfort and skill in adapting designs to meet the specific technical specifications and platform guidelines of various marketing channels.

• A reliable track record of successfully managing and delivering multiple concurrent projects, consistently meeting deadlines.

• Excellent collaboration and communication skills, with experience partnering effectively with performance creative, paid media, retention, Amazon, CRO, and growth teams.

• Natural instinct for generating new creative ideas and bringing fresh perspectives to marketing campaigns.

• Experience in designing for DTC brands and understanding the nuances of direct customer engagement. Preferred Skills:

• Experience with motion graphics or basic video editing for social media ads.

• Familiarity with A/B testing principles for creative optimization.

• Understanding of SEO best practices as they relate to web assets and landing pages.

• Experience with other design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Basic understanding of HTML/CSS for email design implementation.

📝 Enhancement Note: The requirement for advanced Figma proficiency and the explicit mention of working within a design system are critical indicators of the role's operational focus on efficiency, consistency, and scalability in creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrates a comprehensive understanding of brand systems and the ability to design consistently within established guidelines.

• Showcases a breadth of work across key channels: email marketing, paid social advertising, Amazon product listings, and landing page design.

• Includes examples of full campaign concepting, highlighting strategic thinking and creative execution from brief to final asset.

• Presents evidence of fast-turnaround asset creation and adaptation for various platform specifications.

• Clearly articulates the role of each piece within a broader marketing strategy or customer journey. Process Documentation:

• Examples of how design processes were streamlined or optimized for efficiency within previous roles.

• Case studies illustrating the impact of design decisions on key performance indicators (KPIs) such as conversion rates, click-through rates, or customer engagement.

• Documentation or explanation of contributions to or management of a design system.

• Demonstrations of collaboration workflows with cross-functional teams to achieve project goals.

📝 Enhancement Note: For a role focused on both creative execution and operational efficiency within a DTC context, the portfolio should not only display creative talent but also evidence of process adherence, system thinking, and measurable impact.

💵 Compensation & Benefits

Salary Range: [Based on a 5-10 year experience level for a Creative Designer role in Canada, particularly in a remote capacity for a successful DTC brand, the estimated annual salary range is CAD $70,000 - $100,000. This estimate considers the demand for specialized creative skills in the DTC space, the operational requirements of the role, and the cost of living across major Canadian urban centers.]

Benefits:

• Unlimited Paid Time Off (PTO): Offers flexibility and encourages work-life balance, allowing employees to recharge as needed.

• Remote-Friendly Work Environment: Provides autonomy and trust, enabling employees to work from anywhere in Canada.

• Opportunities for Impact: Direct influence on the growth of a 9-figure DTC brand on the cusp of global expansion.

• Collaborative and Supportive Team: A kind, people-focused team that values open communication, collaboration, and mutual support.

• Culture of Growth and Improvement: Embraces change, continuous improvement, and a "never settle" mentality.

• Fast-Paced, Innovative Environment: Operates with speed, simplicity, and a fearless approach to innovation.

Working Hours: [The role is typically expected to align with a standard 40-hour work week. However, the remote and autonomous nature of the position, coupled with the need for fast-turnaround assets, suggests a degree of flexibility may be available, provided deadlines and project deliverables are consistently met.]

📝 Enhancement Note: The salary range is an estimate based on general market data for experienced designers in Canada, particularly those with DTC experience. Actual compensation will depend on the candidate's specific qualifications, the final agreed-upon responsibilities, and Freebird's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, focused on grooming and personal care products. This industry is characterized by rapid innovation, data-driven marketing strategies, and a strong emphasis on brand storytelling and customer experience.

Company Size: The company is described as a "9-figure DTC brand," indicating a substantial revenue scale and a mature, growth-oriented organization. This size suggests established operational processes but also a dynamic environment where new initiatives are actively pursued.

Founded: [The founding date is not explicitly provided, but the description of Freebird as a "9-figure DTC brand" and being "on the verge of global breakout" implies it is a well-established and successful company, likely founded several years ago.]

Team Structure:

• The Creative Designer will likely be part of a Marketing or Creative team, potentially reporting to a Creative Director, Head of Marketing, or a Design Lead.

• The role emphasizes collaboration with various performance-focused teams (Paid Media, Email, Amazon, CRO), indicating a matrixed or project-based collaboration model rather than a rigid hierarchy.

• As a remote position, the team likely relies heavily on digital communication and collaboration tools to maintain cohesion and productivity. Methodology:

• Data Analysis & Insights: The company's success in DTC and strong paid acquisition engine suggests a data-driven approach. Creative decisions are expected to be informed by performance metrics and customer insights.

• Workflow Planning & Optimization: The need to balance campaign concepts with fast-turnaround assets points to an agile workflow, prioritizing efficiency and adaptability.

• Automation & Efficiency: While not explicitly stated for design, the operational mindset of a DTC brand implies a drive towards automating repetitive tasks and optimizing processes for scale.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: The "9-figure DTC brand" context is crucial. It implies a sophisticated marketing operation where creative output directly correlates with revenue and requires operational rigor, not just artistic flair.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-to-senior level within the creative function of a marketing operations framework. It requires not only design execution skills but also strategic thinking regarding brand consistency across performance channels and the ability to manage a varied workload efficiently.

Reporting Structure: The Creative Designer will likely report to a manager within the marketing or creative department. Collaboration will be extensive with teams like Paid Media, Email, Amazon, and CRO, suggesting a highly cross-functional working environment.

Operations Impact: The Creative Designer's work directly impacts Freebird's revenue by enhancing customer acquisition through compelling paid ads, optimizing conversion rates on landing pages, improving customer retention via engaging emails, and driving sales on Amazon. Their ability to maintain brand consistency across these touchpoints is critical for building brand equity and customer trust.

Growth Opportunities:

• Specialization & Leadership: Potential to become a subject matter expert in specific channels (e.g., Paid Social Creative, Amazon Design) or grow into a Design Lead role overseeing specific projects or smaller teams.

• Skill Development: Opportunities to deepen expertise in DTC marketing, performance creative, and advanced Figma capabilities, potentially through training or exposure to new campaign strategies.

• Strategic Contribution: Involvement in evolving the design system and contributing to higher-level creative strategy discussions as the brand scales globally.

📝 Enhancement Note: The emphasis on seeing "work live across email, ads, Amazon, and web within days, not months" strongly indicates a growth path focused on rapid impact and continuous iteration, typical of high-velocity DTC operations.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from any location within Canada.

Office Location(s): Remote – Canada. This allows for access to talent across the country without geographical constraints.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture fosters collaboration through digital channels, encouraging open communication and teamwork across departments.

• Operations Tools & Technology: The primary tool mentioned is Figma. Candidates should be proficient in using digital collaboration platforms (e.g., Slack, Asana, Jira) for project management, communication, and asset sharing.

• Team Interaction: While remote, opportunities for interaction will exist through regular team meetings, project-specific calls, and digital communication channels, focusing on shared goals and creative problem-solving.

Work Schedule: While a standard 40-hour work week is implied, the remote nature and the demand for fast-turnaround assets suggest that flexibility in working hours may be a feature, allowing individuals to manage their schedules effectively to meet project demands, provided consistent output and availability during core collaboration times.

📝 Enhancement Note: The "Remote-friendly, with autonomy and trust" aspect underscores a modern work environment that values output and results over rigid schedules, aligning with the operational efficiency expected in a growing DTC company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, skill set, and alignment with Freebird's brand and operational needs.

• Portfolio Presentation & Discussion: A dedicated session where you will present your portfolio, walk through key projects, and discuss your design process, strategic thinking, and how you've handled campaign concepting and fast-turnaround asset creation. Expect questions on how you leverage design systems and adapt to different platform requirements.

• Skills/Technical Assessment: Potentially a small design challenge or a discussion focused on Figma proficiency and your approach to problem-solving within design constraints.

• Cross-functional Collaboration Interview: An interview with stakeholders from key collaborating teams (e.g., Paid Media, Email) to assess your communication style, ability to understand channel-specific needs, and collaborative spirit.

• Cultural Fit Interview: A discussion to ensure alignment with Freebird's values of growth, innovation, execution, and a people-focused approach.

Portfolio Review Tips:

• Highlight DTC & Performance: Showcase projects that demonstrate a deep understanding of DTC marketing, paid acquisition, and how design drives performance metrics (conversions, engagement, sales).

• Emphasize Design System Usage: Clearly illustrate instances where you've successfully worked within, adapted, or contributed to a design system. Explain the process and benefits.

• Showcase Versatility: Include examples across email, paid ads, Amazon, and landing pages. For each piece, explain the channel's unique requirements and how your design met them.

• Detail Campaign Concepting: Present at least one end-to-end campaign concept, explaining your strategic approach, target audience, and how the creative elements supported the campaign goals.

• Demonstrate Speed & Agility: If possible, include examples of fast-turnaround projects and explain your process for delivering them efficiently without compromising quality.

• Quantify Impact: Whenever possible, use data or metrics to illustrate the success of your designs (e.g., "This ad creative achieved X% higher CTR than the control").

Challenge Preparation:

• Be prepared to discuss your process for approaching a new creative brief, especially one requiring rapid execution.

• Practice articulating your design decisions and their strategic rationale, linking them back to business objectives.

• Familiarize yourself with Freebird's current marketing materials and brand aesthetic to understand their existing visual language.

• Be ready to discuss how you manage feedback and revisions from various stakeholders.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates "speed and agility" and "quantifying impact" is crucial for this role, as it bridges the gap between creative execution and operational effectiveness in a performance-driven DTC environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for this role. Proficiency is essential for creating, iterating, and managing design assets, as well as working within and contributing to the design system.

• Adobe Creative Suite (Photoshop, Illustrator): While Figma is primary, familiarity with Adobe Photoshop and Illustrator is often beneficial for specific asset manipulation, image editing, or creating vector graphics that may be imported into Figma.

Analytics & Reporting:

• Platform-Specific Analytics: Understanding how to design assets that lend themselves to tracking within platforms like Facebook Ads Manager, Google Ads, Amazon Seller Central, and email marketing platforms (e.g., Mailchimp, Klaviyo).

• Web Analytics Tools (e.g., Google Analytics): Awareness of how landing page and web asset designs contribute to website traffic, bounce rates, and conversion tracking.

CRM & Automation:

• Email Marketing Platforms (e.g., Klaviyo, Mailchimp): Experience designing for these platforms, understanding their templating systems and best practices for email deliverability and engagement.

• Project Management Tools (e.g., Asana, Jira, Slack): Essential for remote collaboration, task tracking, communication, and workflow management.

📝 Enhancement Note: The explicit mention of Figma as the primary tool, alongside the need for platform-specific adaptation, underscores the operational requirement for efficient and standardized creative production.

👥 Team Culture & Values

Operations Values:

• Execution & Results-Driven: A strong focus on getting things done and achieving tangible outcomes, particularly in driving revenue and growth for the DTC brand.

• Ownership & Autonomy: Employees are trusted to manage their work, take initiative, and be accountable for their contributions, especially in a remote setting.

• Innovation & Continuous Improvement: A culture that encourages experimentation, embraces change, and actively seeks ways to improve processes, creative output, and overall business performance.

• Simplicity & Speed: A preference for efficient processes and quick decision-making, enabling the company to adapt rapidly to market dynamics.

• Kindness & Collaboration: Despite the fast-paced nature, there's an emphasis on a supportive, people-focused team environment that values open communication and mutual respect.

Collaboration Style:

• Cross-functional Integration: Designs are created with a deep understanding of the needs of performance marketing, retention, and e-commerce channel teams, fostering a collaborative loop for optimal campaign results.

• Proactive Communication: Regular updates, status sharing, and clear articulation of needs or blockers are expected, especially in a remote setting.

• Feedback Exchange: An open culture where constructive feedback is shared and received to refine creative work and improve processes.

📝 Enhancement Note: The values highlight a culture that is both highly performance-oriented and people-centric, requiring operations professionals to be adaptable, results-driven, and excellent communicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Demands: The primary challenge is to produce highly creative, on-brand assets that also meet the stringent performance metrics and platform requirements of DTC marketing channels.

• Rapid Iteration and Fast Turnarounds: Constantly adapting to new campaign needs, platform updates, and market trends, requiring the ability to produce high-quality work under tight deadlines.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive brand experience across vastly different platforms (email, social, Amazon) requires meticulous attention to detail and a strong grasp of the design system.

• Remote Collaboration Effectiveness: Maximizing productivity and maintaining strong team cohesion and communication while working remotely.

Learning & Development Opportunities:

• Deep Dive into DTC Marketing: Gain extensive experience in the nuances of direct-to-consumer strategies, customer acquisition, and retention tactics through hands-on work.

• Performance Creative Expertise: Develop a specialized skill set in designing creative that demonstrably drives sales and engagement in competitive online markets.

• Design System Mastery: Become an expert in leveraging and potentially expanding a sophisticated design system for scalable creative production.

• Cross-Functional Acumen: Enhance understanding of various marketing functions (paid media, email, e-commerce operations) and how creative integrates with them.

📝 Enhancement Note: The challenges emphasize the operational aspect of creative design, requiring problem-solving skills and adaptability in a dynamic DTC environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for concepting a full marketing campaign from brief to final assets. How do you ensure brand consistency across different channels within that campaign?"

• "Walk us through a time you had to adapt a design to meet specific platform requirements (e.g., Amazon listing specs, email client limitations, paid social ad dimensions). What was your approach?"

• "How do you prioritize your workload when faced with multiple urgent requests, such as a campaign concept and a same-day ad asset delivery?"

• "How do you contribute to or utilize a design system to ensure brand consistency and efficiency in your work?" Company & Culture Questions:

• "What excites you about Freebird's brand and its mission in the DTC grooming space?"

• "How do you approach collaboration with performance marketing teams to ensure creative aligns with their objectives and data?"

• "Describe your experience working in a remote-first or hybrid environment. What strategies do you use to stay productive and connected?"

• "What does 'ownership' mean to you in a creative role, and how have you demonstrated it in previous positions?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by channel (Email, Paid Ads, Amazon, Landing Pages) or by campaign. For each project, clearly state the objective, your role, the challenges, your process, and the outcome (quantify if possible).

• Highlight System Thinking: Dedicate a section or clearly label examples demonstrating your use of and adherence to design systems. Explain the benefits you observed.

• Showcase Versatility and Speed: Include a mix of larger campaign work and examples of quick-turnaround assets, explaining your process for each.

• Narrative is Key: Tell a story for each project. Explain the "why" behind your design decisions, linking them to business goals and customer needs.

• Be Ready for Live Critiques/Challenges: While not explicitly stated, be prepared for a discussion about how you would approach a hypothetical design challenge relevant to Freebird's channels.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also operational discipline, strategic thinking, and a strong understanding of performance marketing within the DTC landscape.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of in-house DTC brand experience, specific skills in Figma, campaign concepting, and experience across email, paid ads, Amazon, and landing pages. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of your work in the required channels, demonstrates your ability to work within design systems, and includes case studies that showcase both creative strategy and operational efficiency (e.g., fast turnarounds, quantifiable results).

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on explaining your process, strategic thinking, and the impact of your designs, especially for DTC marketing initiatives. Be ready to discuss how you collaborate with performance-oriented teams.

• Research Freebird: Familiarize yourself with Freebird's brand, current marketing efforts, and company values. Understand their product offerings and target audience to articulate your interest and how your skills align with their business objectives and growth plans.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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