Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Exponent Energy

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: August 14, 2026

Experience Level: Mid-Level (2-3 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute high-impact digital creatives across social media, digital marketing, and branding initiatives.

• Leverage cutting-edge AI creative tools to generate compelling images and videos, pushing the boundaries of visual content.

• Develop innovative creative concepts and visual narratives that resonate with target audiences and drive engagement.

• Ensure all visual outputs strictly adhere to brand guidelines, maintaining a consistent and professional brand identity.

• Continuously research and integrate the latest design trends and AI technologies into the creative workflow to maintain a competitive edge.

📝 Enhancement Note: This role is specifically focused on digital creative production with a strong emphasis on AI-driven content generation. The ideal candidate will bridge traditional design skills with proficiency in emerging AI creative technologies, essential for a fast-paced, innovative company like Exponent Energy.

📈 Primary Responsibilities

• Design and produce high-quality digital creatives for social media platforms, digital advertising campaigns, and overall brand marketing efforts.

• Utilize advanced AI tools (e.g., Midjourney, Runway, Pika, Kling AI) for generating unique and engaging images and short-form videos.

• Conceptualize and develop creative visual ideas and cohesive campaigns that align with Exponent Energy's brand strategy and marketing objectives.

• Collaborate with marketing and product teams to translate strategic goals into compelling visual assets that enhance user experience and brand perception.

• Maintain rigorous brand consistency across all creative outputs, ensuring adherence to style guides, color palettes, and typography standards.

• Stay abreast of emerging design trends, AI advancements, and competitive creative strategies within the EV and energy sectors.

• Execute design tasks efficiently, managing multiple projects simultaneously while meeting deadlines.

• Contribute to brainstorming sessions, offering fresh perspectives and innovative design solutions.

📝 Enhancement Note: The responsibilities highlight a dual focus on traditional graphic design and cutting-edge AI content creation. This indicates a need for a candidate who can not only execute but also innovate using new technologies, aligning with Exponent Energy's mission in the EV sector.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically preferred. Equivalent practical experience and a strong portfolio demonstrating core competencies will also be considered.

Experience: Minimum of 2–3 years of professional experience in graphic design, with a proven track record in digital creative production. Experience within the automobile, EV, or mobility sectors is highly advantageous.

Required Skills:

• Proficient in industry-standard design software: Adobe Photoshop, Adobe Illustrator, Canva, and Figma.

• Hands-on experience with AI creative tools for image and video generation (e.g., Midjourney, ChatGPT for prompts, Runway, Kling AI, Veo, Pika, Adobe Firefly, or comparable platforms).

• Strong creative ideation skills with a focus on visual storytelling, particularly for short-form video content.

• Solid understanding of fundamental design principles: typography, color theory, composition, and layout design.

• Ability to translate marketing objectives into visually compelling creative assets.

• Excellent attention to detail and commitment to producing high-quality work. Preferred Skills:

• Familiarity with motion graphics or video editing software such as Adobe Premiere Pro or After Effects.

• Experience working with brand guidelines and maintaining brand consistency across various media.

• Prior exposure to the energy, EV, or mobility industries.

• Basic understanding of prompt engineering for AI art and video generation.

📝 Enhancement Note: The emphasis on AI tools like Midjourney, Runway, and Kling AI, alongside traditional software, signifies a modern design role. Candidates should highlight their practical experience with these AI platforms and their ability to integrate them into a professional design workflow for impactful results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital creatives, including social media posts, ad banners, branding elements, and campaign visuals.

• Feature examples of AI-generated imagery and video content, clearly indicating the tools used and the creative process.

• Include case studies or project breakdowns demonstrating your approach to concept development and problem-solving.

• Highlight your ability to adapt designs to specific brand guidelines and target audience needs.

• Demonstrate proficiency in using design software and AI tools through project examples. Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, including ideation, sketching, digital execution, and revision stages.

• Articulate how you approach concept development for marketing campaigns, especially those leveraging AI.

• Explain your workflow for ensuring brand consistency and quality control in your designs.

• Discuss your methods for staying updated on design trends and AI tool advancements.

📝 Enhancement Note: A portfolio is critical for this role, especially showcasing AI-generated work. Candidates should prepare to articulate their specific process for using AI tools, their rationale behind design choices, and how they ensure quality and brand alignment in AI-assisted projects.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Creative Designer with 2-3 years of experience in Bengaluru, India, the estimated annual salary range is ₹5,00,000 to ₹8,00,000. This range accounts for the specialized AI skills and experience required.

Benefits:

• Competitive salary commensurate with experience and skills.

• Opportunity to work with a pioneering company in the rapidly growing EV energy sector.

• Exposure to cutting-edge AI technologies and their application in creative fields.

• Collaborative and innovative work environment with a passionate team.

• Potential for professional growth and development as the company scales.

• Standard Indian employment benefits, which may include health insurance, paid time off, and provident fund contributions (specifics to be confirmed by the company).

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. Flexibility may be offered based on project needs and team collaboration, but the role is primarily on-site.

📝 Enhancement Note: The salary estimate is based on market data for graphic designers in Bengaluru with 2-3 years of experience, adjusted upwards to reflect the specialized requirement for AI creative tool proficiency. Benefits are typical for a full-time role in a tech-forward startup environment in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy, Electric Vehicles (EV), Technology, Mobility. Exponent Energy is at the forefront of simplifying energy solutions for EVs, focusing on rapid charging infrastructure and battery technology. This industry context means a fast-paced, innovative, and forward-thinking environment.

Company Size: 200+ employees. This indicates a growing startup with established processes but still retaining a dynamic and agile culture. For operations professionals, this means opportunities to influence processes and see direct impact.

Founded: Exponent Energy was co-founded by experienced leaders from Ather Energy and other prominent companies, bringing significant expertise and a strong foundation for innovation and growth. This history suggests a culture that values deep industry knowledge and a results-driven approach.

Team Structure:

• The design team likely operates within the marketing or product development department, collaborating closely with content creators, digital marketers, and product managers.

• Reporting structure will likely involve a Design Lead or Marketing Manager, with direct interaction across various cross-functional teams.

• Cross-functional collaboration is key, particularly with marketing for campaign execution and product teams for visual representation of technology. Methodology:

• Data-driven decision-making is crucial, with designs expected to be informed by performance metrics and user insights.

• Agile methodologies may be employed for project management, enabling rapid iteration and adaptation.

• A strong emphasis on continuous improvement and innovation, particularly in adopting new technologies like AI for creative output.

Company Website: exponent.energy

📝 Enhancement Note: Exponent Energy operates in a cutting-edge industry, implying a culture that values innovation, speed, and a passion for sustainability and technology. The team structure emphasizes collaboration, which is vital for translating complex energy solutions into accessible visual content.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer. It requires independent execution of design tasks and the ability to contribute creatively to campaign development, moving beyond junior-level support. The focus on AI tools suggests a forward-looking career path in digital design.

Reporting Structure: The Creative Designer will likely report to a Senior Designer, Design Lead, or the Head of Marketing. This structure offers mentorship and guidance while allowing for significant autonomy in daily tasks.

Operations Impact: The Creative Designer's work directly impacts Exponent Energy's brand perception, marketing effectiveness, and user engagement. High-quality, AI-enhanced creatives are essential for communicating the company's innovative solutions and attracting customers and talent in the competitive EV market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven creative tools, motion graphics, and video editing, becoming a go-to specialist for advanced visual content.

• Creative Leadership: Progress to a Senior Creative Designer or Art Director role, leading projects, mentoring junior designers, and shaping the overall visual strategy.

• Cross-Functional Development: Gain exposure to product development, marketing strategy, and user experience design, potentially transitioning into related roles.

• Industry Expertise: Develop specialized knowledge within the EV and energy technology sectors, becoming a valuable asset in this niche.

📝 Enhancement Note: The role offers a clear path for growth, particularly by mastering AI creative technologies. This aligns with industry trends and positions the candidate for future opportunities in specialized design or broader marketing leadership within the tech and energy sectors.

🌐 Work Environment

Office Type: The role is on-site in Bengaluru, Karnataka, India. This suggests a collaborative office environment conducive to team interaction, brainstorming, and direct feedback.

Office Location(s): Bengaluru is a major tech and innovation hub in India, offering a dynamic professional ecosystem. Specific office details would be available upon inquiry or during the interview process.

Workspace Context:

• A collaborative office space designed to foster creativity and teamwork.

• Access to necessary design hardware, software, and potentially dedicated AI computing resources.

• Opportunities for spontaneous discussions and idea-sharing with colleagues across design, marketing, and product teams.

• A modern workspace reflecting Exponent Energy's innovative approach to the EV sector.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected. While the role is on-site, there might be some flexibility depending on project deadlines and team needs, but core hours will likely require physical presence for collaboration and direct involvement.

📝 Enhancement Note: The on-site requirement in Bengaluru emphasizes the company's value for in-person collaboration and team synergy, which is often crucial for creative roles where brainstorming and immediate feedback are essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience, design skills, and AI tool proficiency.

• Skills Assessment: A practical design challenge or case study focusing on creating digital creatives and potentially using AI tools to solve a specific marketing problem. This will evaluate your technical skills, creative approach, and problem-solving abilities.

• Team/Hiring Manager Interview: Discussion about your experience, design philosophy, approach to AI in design, and cultural fit with Exponent Energy. Be prepared to walk through your portfolio and discuss specific projects.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term potential within the company.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've effectively used AI tools. Explain your process, the benefits achieved (e.g., speed, creativity, unique output), and any challenges overcome.

• Demonstrate Versatility: Include a range of creative outputs (social media, ads, branding) to show adaptability.

• Showcase Problem-Solving: For each project, briefly explain the objective, your role, the solution you provided, and the outcome or impact.

• Quality Over Quantity: Select your strongest, most relevant pieces that align with Exponent Energy's industry and brand.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Practice creating digital graphics under timed conditions.

• Familiarize yourself with prompt engineering techniques for AI image and video generation tools.

• Prepare to articulate your design process and rationale for creative decisions clearly and concisely.

• Research Exponent Energy's current marketing campaigns and brand aesthetic to tailor your approach.

📝 Enhancement Note: The interview process will heavily scrutinize practical design skills, particularly the innovative use of AI tools. Candidates should prepare a portfolio that not only demonstrates aesthetic talent but also strategic thinking and technical proficiency with AI creative technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (advanced image manipulation, compositing), Illustrator (vector graphics, branding elements).

• Canva: For rapid creation of social media graphics and marketing collateral, especially for quick turnarounds.

• Figma: For collaborative design, UI/UX elements, and prototyping, potentially for digital ad creatives or web assets.

• AI Creative Tools: Midjourney, ChatGPT (for prompt generation and ideation), Runway, Kling AI, Veo, Pika, Adobe Firefly. Proficiency in at least one AI image generator and one AI video generator is expected.

Analytics & Reporting:

• Familiarity with social media analytics platforms to understand creative performance and inform future designs.

• Understanding of A/B testing principles for digital ad creatives. CRM & Automation:

• While not a primary focus for this role, basic understanding of how creatives are deployed through marketing automation platforms or ad managers may be beneficial.

📝 Enhancement Note: Proficiency in both traditional design software and modern AI creative tools is paramount. Candidates should be prepared to discuss their experience with specific AI platforms, their effectiveness, and how they integrate these into a professional design workflow.

👥 Team Culture & Values

Operations Values:

• Quality of Work: A strong commitment to excellence, with a drive to produce outstanding creative outputs that exceed expectations.

• Problem-Solving Approach: A methodical and innovative mindset when tackling design challenges, seeking effective visual solutions.

• Dissatisfaction with Mediocre Work: A proactive attitude to push boundaries and avoid complacency, always striving for originality and impact.

• Resilience: The ability to learn from failures, adapt to feedback, and bounce back quickly to deliver successful results.

Collaboration Style:

• Cross-functional Integration: Works closely with marketing, product, and potentially engineering teams to ensure creative alignment with business objectives.

• Feedback-Driven: Open to constructive criticism and actively uses feedback to refine designs and improve outcomes.

• Proactive Communication: Keeps stakeholders informed about project progress, potential challenges, and creative concepts.

• Team-Oriented: Contributes positively to team dynamics, sharing knowledge and supporting colleagues in achieving collective goals.

📝 Enhancement Note: The company values a proactive, high-achieving culture that embraces challenges and continuous improvement. For a Creative Designer, this means being driven, adaptable, and collaborative, with a strong internal motivation for quality and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements and new releases in AI creative tools requires continuous learning and adaptation.

• Balancing AI Efficiency with Originality: Effectively integrating AI-generated content while maintaining a unique brand voice and avoiding generic outputs.

• Educating Stakeholders: Communicating the value and potential of AI in design to internal teams and management.

• Maintaining Brand Integrity with New Tools: Ensuring that novel AI-generated visuals still align perfectly with established brand guidelines.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in leading AI image and video generation platforms.

• Advanced Design Techniques: Training or workshops in motion graphics, advanced video editing, or specialized design software.

• Industry Knowledge: Deepen understanding of the EV and energy sectors to create more relevant and impactful creative content.

• Creative Strategy Development: Contribute to higher-level campaign planning and visual strategy formulation.

📝 Enhancement Note: The primary challenges revolve around the rapid evolution of AI technology and its seamless integration into professional design workflows. The growth opportunities are substantial for those willing to embrace these new technologies and become leaders in AI-driven creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a social media campaign creative, from brief to execution, including how you might leverage AI tools." (Focus on methodology, AI integration, and strategic thinking.)

• "How do you ensure brand consistency when working with diverse tools like Adobe Suite and AI generators?" (Assess understanding of brand guidelines and adaptability.)

• "Walk us through a project where you faced a significant creative challenge. How did you approach it, what was the outcome, and what did you learn?" (Evaluate problem-solving skills, resilience, and learning ability.) Company & Culture Questions:

• "What interests you about Exponent Energy and the EV energy sector?" (Gauge passion and alignment with the company's mission.)

• "How do you stay current with design trends and emerging AI technologies?" (Assess proactivity and commitment to continuous learning.)

• "Describe a time you received feedback that led to a significant change in your design. How did you handle it?" (Evaluate receptiveness to feedback and collaborative spirit.) Portfolio Presentation Strategy:

• AI Showcase: Dedicate a section to your AI-generated work. For each piece, explain the prompt strategy, the AI tool used, your post-processing edits, and the intended application.

• Case Studies: For key projects, present them as mini case studies: Problem -> Your Solution (including design process and tools) -> Result/Impact.

• Brand Alignment: Discuss how your designs meet specific brand objectives and target audience needs.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant and impactful examples.

📝 Enhancement Note: Interviewers will be looking for a blend of technical design skills, creative vision, and a forward-thinking approach to AI. Be ready to demonstrate practical application of AI tools and articulate how your work directly contributes to business objectives.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight your strongest digital design work, with a significant emphasis on projects showcasing your proficiency with AI creative tools (Midjourney, Runway, Pika, etc.) and their application in marketing campaigns.

• Resume Optimization: Ensure your resume clearly lists your experience with Adobe Creative Suite, Canva, Figma, and specific AI generation tools. Quantify achievements where possible (e.g., "Increased social media engagement by X% through visually compelling creatives").

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and your understanding of Exponent Energy's mission. Prepare to walk through your portfolio confidently, explaining your creative decisions and the impact of your work.

• Company Research: Familiarize yourself with Exponent Energy's brand, mission, and current marketing efforts. Understand their position in the EV energy market and consider how your creative skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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