Creative Designer (AppLovin, Part-Time)

📍 Job Overview

Job Title: Creative Designer (AppLovin, Part-Time)

Company: Maneuver Marketing

Location: Remote (Ireland, Portugal, United Kingdom, European Union)

Job Type: Full-Time

Category: Performance Marketing Creative / Operations

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-impact, interactive ad creatives specifically optimized for AppLovin ad placements, aiming to significantly increase Click-Through Rates (CTR) and downstream conversion rates.

• Develop and iterate on HTML-based interactive creatives, including end cards and landing-page-style units, that outperform traditional static ad formats and drive user engagement.

• Collaborate closely with Performance Marketing, Growth Strategists, and Creative Strategy teams to translate creative briefs into high-performing ad executions with speed and consistency.

• Leverage AI design tools, including Nano Banana Pro, to accelerate concepting, execution, and the generation of creative variations, optimizing workflows for efficiency and innovation.

• Analyze performance data, such as CTR, CVR, and engagement rates, to rapidly iterate on creative designs, identify winning concepts, and scale successful formats across channels.

📝 Enhancement Note: While the job title specifies "Part-Time", the employment_type is listed as "FULL_TIME". This enhancement assumes the role is intended to be full-time, with the part-time mention potentially being a misunderstanding or a legacy field. The role's focus on "production of high-impact, interactive ad creatives" and "weekly asset production" strongly suggests a full-time commitment is expected for impactful contribution.

📈 Primary Responsibilities

• AppLovin Performance Creative Production:

  • Design and produce MOF (Middle of Funnel) and BOF (Bottom of Funnel) creatives tailored for AppLovin placements and inventory, ensuring alignment with offer and messaging angles.
  • Develop net-new assets on a weekly basis, encompassing static images, animated GIFs, short-form videos, and interactive HTML formats.
  • Translate creative briefs into high-performing ad executions with consistent quality and speed, adhering to all AppLovin creative specifications (e.g., endcard dimensions, file size limits, MRAID v2.0 compliance).

• HTML & Interactive Creative Development:

  • Build interactive HTML-based creatives, such as tap, swipe, and reveal interactions, to significantly improve upon static CTR benchmarks.
  • Convert static design concepts into engaging interactive formats that enhance user experience and drive performance.
  • Develop landing-page-style and end-card-style HTML units specifically for AppLovin environments, referencing top performers from relevant verticals.

• Performance-Driven Iteration & Testing:

  • Design creatives that align with specific MOF/BOF intent signals, offers, and messaging strategies to maximize relevance and impact.
  • Rapidly iterate on creative designs based on key performance indicators (KPIs) including CTR, CVR, engagement rate, and creative fatigue signals.
  • Collaborate with Growth and Media teams to prioritize winning creative concepts and scale effective formats across different campaigns and channels.

• Multi-Format Asset Creation:

  • Design high-quality static images, animated GIFs, and short looping videos optimized for AppLovin's ad network.
  • Create diverse creative types, including product unboxing, product demonstrations, testimonials, and landing-page-style creatives.
  • Seamlessly embed video or GIF elements into HTML ad units to enhance visual appeal and interactivity.

• AI-Augmented Creative Workflows:

  • Leverage AI design tools, such as Nano Banana Pro, to expedite the creative concepting and execution process.

  • Utilize AI to generate variations, backgrounds, compositions, and unique visual treatments for ad creatives.

  • Continuously evolve and refine creative workflows by integrating custom AI solutions or multi-tool AI stacks for enhanced efficiency.

📝 Enhancement Note: The responsibilities are detailed and cover the full lifecycle of creative production for performance marketing on AppLovin. The emphasis on "MOF/BOF", "HTML creative build capability", and "AI design tools" are specific indicators of the role's focus on advanced performance creative operations, requiring a blend of design skill and data-driven iteration.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of proven experience in designing performance creatives, with a strong preference for experience within the AppLovin ecosystem or similar mobile ad networks.

Required Skills:

• HTML Creative Development: Strong capability in building interactive HTML ad units, end cards, and landing page elements, with demonstrable examples.

• Performance Design: Proven track record of designing creatives that achieve high CTR, CVR, and engagement metrics for direct-response campaigns.

• AppLovin Creative Production: Familiarity with AppLovin's creative specifications, formats (MOF/BOF), and best practices for optimizing ad performance on the platform.

• AI Design Tools Proficiency: Experience with AI-powered design tools, specifically Nano Banana Pro, for accelerating creative workflows and generating variations.

• Interactive Ad Design: Ability to conceptualize and execute interactive experiences within ad units (e.g., tap, swipe, reveal mechanics).

• Multi-Format Asset Creation: Skill in producing static images, animated GIFs, and short-form video edits suitable for digital advertising.

• Conversion-Focused Design: Understanding of user psychology and design principles that drive conversions and optimize the user journey from ad to landing page.

• MRAID v2.0 Compliance: Knowledge of mobile rich media ad interface definitions and standards for interactive mobile advertising.

Preferred Skills:

• Experience using AppLovin’s End Card (EC) Builder or similar HTML preview/testing tools.

• Advanced AI workflow implementation using multiple tools or custom automation for creative asset generation.

• Experience with A/B testing creative variations and iterating based on performance data.

• Familiarity with direct-to-consumer (DTC) health and wellness or home and furniture vertical creative strategies.

• Basic understanding of CRO (Conversion Rate Optimization) principles as they relate to landing pages and ad creative synergy.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" mentioned in the AI data and the requirements for proven experience and capability. The emphasis on specific tools like "Nano Banana Pro" and platforms like "AppLovin" indicates a need for specialized, hands-on experience rather than just theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Case Studies: Showcase at least 2-3 detailed case studies demonstrating your ability to design ad creatives that achieved measurable performance improvements (e.g., significant CTR/CVR lifts). Clearly articulate the problem, your creative solution, the process, and the results with specific metrics.

• HTML Interactive Ad Examples: Include a dedicated section showcasing your HTML creative builds. This should feature interactive end cards, playable ads, or interactive statics that highlight your technical proficiency and ability to create engaging user experiences. MRAID v2.0 compliant examples are highly valued.

• AppLovin-Specific Work: If possible, include examples of creatives designed specifically for AppLovin or similar mobile ad networks, demonstrating an understanding of platform constraints and optimization strategies.

• AI-Assisted Workflow Examples: Briefly describe or showcase how you've leveraged AI tools in your design process, highlighting efficiency gains or novel creative outputs achieved through AI augmentation.

• Multi-Format Asset Showcase: Demonstrate your versatility by including examples of static designs, animated GIFs, and short-form video ads.

Process Documentation:

• Creative Brief to Execution Workflow: Be prepared to discuss your process for taking a creative brief from initial concept through design, development, QA, and final delivery, emphasizing speed and efficiency.

• Iteration and Optimization Process: Detail how you incorporate performance data (CTR, CVR, engagement) into your iterative design process to continuously improve creative effectiveness.

• Collaboration and Feedback Integration: Explain how you collaborate with performance marketing, growth strategists, and other stakeholders to gather feedback and refine creative assets.

• Technical Specification Adherence: Describe your process for ensuring adherence to platform-specific technical requirements, such as AppLovin's creative specifications and MRAID v2.0 standards, during the development phase.

📝 Enhancement Note: Given the role's focus on "performance-driven iteration," "interactive creative development," and "AI-augmented workflows," a robust portfolio demonstrating these capabilities is crucial. The "Process Documentation" section is designed to assess how candidates approach these tasks systematically, which is key for an operations-focused creative role.

💵 Compensation & Benefits

Salary Range:

• Given the full-time employment type, mid-level experience (2-5 years), and the specialized nature of the role (AppLovin, HTML, AI), a competitive salary is expected.

• Estimated Annual Salary Range: €45,000 - €65,000 (or equivalent in GBP, depending on specific location and candidate experience).

Benefits:

• Remote Work Flexibility: Fully remote position within specified European countries, offering significant work-life balance and freedom.

• Health & Wellness Focus: As a company in the health and wellness supplement industry, expect potential benefits or discounts related to their product line.

• Professional Development: Opportunities for continuous learning, especially in AI design tools and performance marketing creative strategies. Access to training and resources to stay ahead of industry trends.

• Performance-Based Bonuses: Potential for bonuses tied to achieving key objectives and KPIs related to creative performance and impact.

• Collaborative Team Environment: Access to a high-performing team of "A-Players" focused on data-driven strategies and growth.

• Equipment Stipend: Possibility of a stipend for home office setup or necessary equipment to facilitate remote work.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility to accommodate different European time zones. The company operates on OKRs and KPIs, suggesting a focus on output and results rather than strict time-tracking, though consistent availability for collaboration is expected.

📝 Enhancement Note: Salary is estimated based on the AI-derived experience level, the specific technical skills required (HTML, AI, AppLovin), and the listed remote locations (Ireland, Portugal, UK). These regions generally have comparable salary expectations for skilled tech and marketing roles, with London and Dublin potentially at the higher end. The benefits are inferred from the company's industry and the nature of a remote, growth-focused tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness (Direct-to-Consumer - DTC Supplements)

Company Size: Mid-size (Likely 50-200 employees, based on scaling to $100M+ and recognition like Financial Times High-Growth rankings).

Founded: Approximately 5 years ago (as of 2026, initiated from scratch).

Team Structure:

• The Creative Designer will be part of a performance marketing-focused team, sitting alongside an existing Performance Designer who handles Meta/social statics, landing pages, and CRO.

• This role will collaborate closely with Performance Marketing, Growth Strategists, and Creative Strategy teams, indicating a cross-functional and integrated approach to marketing efforts.

Methodology:

• Data-Driven Operations: Maneuver Marketing explicitly states they are an "OKRs, KPIs & data-driven company," with a strong emphasis on "Math Men" over traditional "Mad Men" advertising. This means all creative output is expected to be measured against performance metrics.

• Experimentation & Iteration: The role is ideal for someone who "thrives in experimentation" and understands performance data, highlighting a culture that embraces testing and continuous improvement.

• AI-Augmented Workflows: The company is actively integrating AI tools into its creative processes, indicating a forward-thinking approach to technology adoption for efficiency and innovation.

Company Website: https://maneuvermarketing.com/

📝 Enhancement Note: The company culture is clearly defined as data-centric, performance-driven, and innovation-focused, particularly with the integration of AI. The size and success metrics ($100M+ sales, Financial Times ranking) suggest a well-established, high-growth DTC operation where clear processes and measurable impact are paramount.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Specialization Deepening: Opportunity to become a subject matter expert in AppLovin creative, interactive ad development, and AI-driven creative workflows.

• Performance Analytics Acumen: Develop a deeper understanding of performance marketing data, A/B testing methodologies, and how to translate insights into creative strategy.

• Cross-Channel Expansion: Potential to expand creative responsibilities to other channels or platforms as the company grows and diversifies its marketing mix.

• Creative Team Leadership: As the company scales, opportunities may arise to lead creative initiatives, mentor junior designers, or manage specific creative projects.

• Process Improvement Leadership: Contribute to the refinement and optimization of creative production workflows, particularly those involving AI and interactive development.

📝 Enhancement Note: The growth opportunities are framed around specialization, data proficiency, and potential leadership within a high-growth DTC environment. The role is positioned as a critical component of the marketing operations engine, with clear paths for skill development and career advancement in a performance-centric organization.

🌐 Work Environment

Office Type: Fully Remote

Office Location(s): Ireland, Portugal, United Kingdom, European Union. This indicates a distributed team structure, with employees residing in these specific countries.

Workspace Context:

• Distributed Collaboration: The work environment is entirely remote, requiring strong asynchronous communication skills and proficiency with digital collaboration tools (e.g., Slack, project management software, cloud storage).

• Performance-Oriented: The company culture is data-driven and focused on results ("Math Men"), meaning the environment values efficiency, measurable impact, and continuous improvement.

• Tech-Forward: The emphasis on AI tools and interactive creative development suggests access to and utilization of modern digital creative production technologies.

• Cross-Functional Interaction: While remote, there will be frequent interaction with Performance Marketing, Growth Strategists, and Creative Strategy teams, fostering a collaborative spirit despite physical distance.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected. The company's distributed nature across European time zones implies a need for flexibility, with core hours likely focused on overlapping working times for team collaboration and key meetings. The focus on OKRs and KPIs suggests that efficiency and output are prioritized over strict adherence to a 9-to-5 schedule, allowing for some flexibility in how work is accomplished.

📝 Enhancement Note: The remote nature of the role is a key aspect of the work environment. The description emphasizes a distributed team that relies heavily on digital tools for collaboration and communication, operating within a data-driven, results-oriented culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and creative output.

• Portfolio Deep Dive: An interview focused on your portfolio, where you'll be asked to walk through specific case studies. Expect questions about your creative process, the rationale behind your design choices, the performance impact of your work, and how you leveraged tools like AI.

• Technical/Skills Assessment: Potential for a short, timed creative challenge or a practical test focusing on HTML interactive ad development or AI tool utilization, simulating real-world tasks.

• Behavioral & Cultural Fit: Interviews with hiring managers and team members to assess your problem-solving skills, collaboration style, adaptability to a data-driven environment, and alignment with company values.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the process, and, most importantly, the measurable results (e.g., "Increased CTR by X%", "Reduced creative fatigue by Y%," "Achieved Z engagement rate").

• Showcase Interactive HTML: Dedicate a significant portion of your portfolio to interactive HTML ads. Clearly explain the interactive elements and their purpose in driving user engagement and conversions.

• Highlight AI Integration: If you've used AI tools, explain how and why. Demonstrate that you understand AI as a tool to enhance, not replace, creative strategy and execution. Showcase variations or complex compositions achieved with AI.

• AppLovin Specificity: If you have AppLovin experience, make it prominent. Detail any specific optimizations or learnings from that platform.

• Structure for Clarity: Organize your portfolio logically. Use clear headings, concise descriptions, and high-quality visuals. Ensure it's easily navigable for reviewers.

• Tell a Story: For case studies, frame them as narratives: the challenge, your creative solution, the execution process, and the impactful results.

Challenge Preparation:

• HTML/Interactive Focus: Be prepared for challenges that test your ability to quickly build or conceptualize interactive HTML ads adhering to common mobile ad specs.

• AI Tool Familiarity: Practice using AI design tools for rapid iteration, variation generation, or asset enhancement.

• Performance Brief Interpretation: You might be given a brief with specific performance goals and asked to quickly sketch out creative concepts or outline an iteration strategy.

• Time Management: Challenges will likely have strict time limits, so practice efficient workflow and rapid decision-making.

📝 Enhancement Note: The application process emphasizes practical demonstration of skills, particularly through a portfolio review and potential creative challenges. The advice focuses on quantifying results, showcasing specialized skills (HTML, AI, AppLovin), and demonstrating a data-driven approach to creative operations.

🛠 Tools & Technology Stack

Primary Tools:

• HTML Creative Development: Proficiency with HTML5, CSS3, and JavaScript for building interactive ad units. Familiarity with libraries or frameworks commonly used in ad tech might be beneficial.

• AI Design Tools: Mandatory proficiency with Nano Banana Pro. Experience with other AI generative tools for image creation, variation generation, or workflow automation is a significant plus.

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects) for static design, GIF creation, and video editing.

• Interactive Ad Frameworks/SDKs: Familiarity with standards like MRAID v2.0 is essential for ensuring compatibility and functionality across mobile devices and ad platforms.

Analytics & Reporting:

• Performance Data Analysis: Ability to interpret data from platforms like AppLovin, Google Analytics, or internal reporting dashboards to understand creative performance (CTR, CVR, engagement rates).

• A/B Testing Platforms: Experience with tools or methodologies for setting up and analyzing A/B tests on creative variations.

CRM & Automation:

• While not directly a CRM role, understanding how creative assets integrate into marketing automation platforms or ad serving systems might be beneficial.

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or similar for managing creative production workflows and tracking progress.

• Collaboration Tools: Slack, Microsoft Teams, or similar for communication and real-time team interaction.

📝 Enhancement Note: The technology stack is heavily skewed towards creative production tools, with a strong emphasis on HTML/JavaScript for interactive ads, AI design tools, and standard creative software. Understanding ad specifications like MRAID v2.0 is critical for operational execution within the ad tech ecosystem.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A core value is the reliance on data and KPIs to guide decisions and measure success. The "Math Men" approach means creative output must be demonstrably effective.

• Continuous Improvement & Experimentation: The company fosters a culture where testing new ideas, iterating on designs based on performance, and pushing creative boundaries is encouraged.

• Efficiency & Speed: With a focus on rapid growth and high-volume production, efficiency in workflows, particularly with AI augmentation, is highly valued.

• Quality & Craftsmanship: While speed is important, the expectation is for high-quality creative execution that is visually appealing and brand-consistent.

• Collaboration & Transparency: Working effectively with cross-functional teams and sharing learnings is key to the company's success.

Collaboration Style:

• Cross-Functional Integration: The role involves close collaboration with Performance Marketing, Growth Strategists, and Creative Strategy, requiring clear communication and alignment on campaign goals.

• Peer-to-Peer Learning: Working alongside an existing Performance Designer suggests a culture of shared knowledge, asset libraries, and collaborative problem-solving.

• Feedback-Oriented: The iterative nature of performance marketing necessitates an open exchange of feedback to refine creative assets and strategies.

• Asynchronous Communication: Given the remote, distributed nature of the team, effective asynchronous communication via platforms like Slack and project management tools is essential.

📝 Enhancement Note: The company culture is characterized by a strong emphasis on data, performance, efficiency, and continuous learning, all within a remote, collaborative setting. These values are directly reflected in the operational expectations for the creative role.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Demands: The need to produce net-new assets weekly and rapidly iterate based on performance data can be intense and requires strong time management and organizational skills.

• Balancing Creativity with Performance: Successfully translating performance data and strategic briefs into visually compelling and interactive creatives that also drive measurable results.

• Mastering New Technologies: Keeping pace with the rapidly evolving landscape of AI design tools and interactive ad technologies requires continuous learning.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication within a fully remote, distributed team.

• AppLovin Specific Constraints: Navigating platform-specific technical limitations and best practices for creative development on AppLovin.

Learning & Development Opportunities:

• Advanced AI & Creative Automation: Deepen expertise in leveraging AI tools for creative production, potentially exploring custom AI solutions or advanced automation workflows.

• Performance Marketing Analytics: Enhance understanding of campaign performance metrics, A/B testing methodologies, and how to derive actionable insights from data.

• Interactive Ad Technology: Become an expert in cutting-edge interactive ad formats and mobile rich media development.

• DTC Growth Strategies: Gain insights into the broader strategies driving growth for successful direct-to-consumer brands.

• Cross-Functional Skill Development: Learn from performance marketers and growth strategists to better understand the full funnel and how creative contributes to overall business objectives.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of performance creative operations. The growth opportunities are geared towards developing specialized skills in AI, data analysis, and ad tech, aligning with the company's forward-thinking approach.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-performing ad creative for a specific AppLovin campaign, from brief to final asset." (Focus on your workflow, data integration, and iterative approach).

• "How do you balance creative experimentation with the need to meet strict performance targets (CTR, CVR)?" (Demonstrate your understanding of data-driven decision-making).

• "Walk us through an example of an interactive HTML ad you developed. What was the objective, what were the key interactive elements, and what were the results?" (Be ready to showcase your portfolio and explain the 'why' behind your design).

• "How have you used AI tools in your creative process, and what impact did it have on your efficiency or output?" (Be specific about tools and outcomes).

Company & Culture Questions:

• "What interests you about Maneuver Marketing's focus on DTC Health & Wellness and its data-driven approach?" (Show you've researched the company and understand its values).

• "How do you see your role contributing to the company's growth objectives?" (Connect your skills to business impact).

• "How do you approach collaboration with non-creative team members, such as performance marketers or data analysts?" (Assess your cross-functional communication skills).

Portfolio Presentation Strategy:

• Quantify Impact: For every project in your portfolio, clearly state the metrics achieved (e.g., "Achieved 25% CTR lift," "50% increase in engagement rate").

• Explain the 'Why': Don't just show the final creative; explain the strategic thinking behind it, the user problem it solved, and how it aligned with campaign goals.

• Showcase Interactive HTML: Have live demos or well-documented examples of your interactive HTML work. Explain the technical implementation and user interaction flow.

• Highlight AI Usage: Clearly label or explain how AI was used in specific projects and the benefits it provided.

• Be Concise but Thorough: Aim for 5-7 key projects that best represent your skills and experience, focusing on quality and impact. Be prepared to discuss each in detail.

📝 Enhancement Note: Interview preparation advice focuses on practical application of skills, demonstrating data-driven thinking, and aligning with the company's performance-centric and AI-forward culture. The portfolio presentation is key, with emphasis on quantifiable results and technical execution.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your resume and portfolio to highlight your most relevant experience in performance creative design, HTML interactive ad development, AppLovin campaigns, and AI tool utilization. Prioritize quantifiable achievements.

• Resume Optimization: Ensure your resume clearly lists proficiency in relevant tools (Adobe Suite, HTML/CSS/JS, Nano Banana Pro) and platforms (AppLovin), using keywords from the job description such as "performance creatives," "interactive HTML," "CTR," and "CVR."

• Prepare Case Studies: Have 2-3 strong case studies ready to present during interviews, focusing on projects where your creative work directly contributed to significant performance improvements. Be ready to articulate your process and the technical details of your interactive builds.

• Research Maneuver Marketing: Understand their DTC health and wellness niche, their growth trajectory, and their "Math Men" data-driven philosophy. Prepare to discuss how your skills align with their operational approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.