Creative Design Strategist

📍 Job Overview

Job Title: Creative Design Strategist

Company: Urban Talkies

Location: New Delhi, Delhi, India

Job Type: FULL_TIME

Category: Creative Strategy & Design Operations

Date Posted: 2026-08-07

Experience Level: Entry-level to Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Drive the creation and execution of compelling visual content that aligns with brand aesthetics and campaign objectives.

• Collaborate with cross-functional teams to translate strategic goals into impactful visual narratives for clients and the agency.

• Lead and mentor junior team members and interns, fostering a culture of design excellence and efficient workflow management.

• Contribute innovative design concepts and strategies to enhance digital presence and client campaign success.

• Ensure optimized design outputs for various digital platforms, staying abreast of evolving design trends and techniques.

📝 Enhancement Note: This role is positioned as a "Creative Design Strategist" but the responsibilities and requirements lean towards a hybrid of a junior designer with emerging leadership and strategy responsibilities. The emphasis on mentoring interns and developing creative concepts suggests a growth trajectory within the operations of a creative agency.

📈 Primary Responsibilities

• Design and produce high-quality graphics, illustrations, and visual assets that consistently reflect Urban Talkies' brand aesthetic and voice, as well as client brand guidelines.

• Collaborate closely with the core team, including video producers and marketing specialists, to develop integrated visual content that amplifies campaign effectiveness and client brand visibility.

• Actively participate in creative brainstorming sessions, contributing innovative and fresh design concepts and visual storytelling ideas.

• Conceptualize and develop new design concepts, graphics, and layouts that effectively communicate messages and engage target audiences across various digital platforms.

• Ensure all designed assets are optimized for digital platforms (social media, web, etc.), adhering to the latest design trends, best practices, and technical specifications.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet tight deadlines and deliver exceptional quality work.

• Lead, mentor, and guide a team of 3-4 interns and junior executives, overseeing their workflow, coordinating project efforts, and ensuring timely, high-quality project delivery.

📝 Enhancement Note: The responsibility of leading and mentoring a team of 3-4 interns/executives, while also being an individual contributor, indicates this role operates at a junior to mid-level with nascent leadership expectations. This blend is common in growing creative agencies where individuals are expected to grow into more senior operational and strategic roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or a related field is typically expected for roles involving strategic design and leadership.

Experience: Internship experience, freelance work, academic projects, or a demonstrated portfolio showcasing practical creative design capabilities is required. Prior exposure to media production, content creation, digital marketing, or related fields is an advantage.

Required Skills:

• Graphic Design Proficiency: Demonstrated ability to create compelling visual assets across various digital mediums.

• Visual Storytelling: Strong understanding of narrative structure and how to convey messages effectively through visuals.

• Adobe Creative Suite: Proficiency in core Adobe applications such as Photoshop, Illustrator, and InDesign.

• Figma (or similar UI/UX tool): Experience with design and prototyping tools for digital interfaces.

• Digital Platform Optimization: Knowledge of design requirements and best practices for social media, web, and other digital channels.

• Creative Conceptualization: Ability to generate original design ideas and translate abstract concepts into concrete visuals.

• Collaboration & Teamwork: Proven ability to work effectively within a team and contribute to a collaborative environment.

• Communication & Presentation Skills: Articulate creative ideas, design decisions, and project updates clearly and persuasively.

• Time Management & Project Prioritization: Ability to manage multiple projects, meet deadlines, and organize workload efficiently.

• Leadership Potential: Demonstrated ability to guide, mentor, or coordinate with others in academic, internship, or project settings.

Preferred Skills:

• Experience in video production workflows and asset creation for video content.

• Familiarity with social media marketing strategies and content creation best practices.

• Understanding of branding principles and how to maintain brand consistency.

• Basic knowledge of animation or motion graphics.

• Experience in client-facing communication or presenting design concepts.

📝 Enhancement Note: The emphasis on "leadership potential" and "leading and mentoring a team" suggests that while formal management experience might not be required, candidates are expected to exhibit nascent leadership qualities and a willingness to guide others. The "0-2 years" experience level aligns with this, indicating a role for high-potential individuals ready to take on more responsibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A well-curated portfolio showcasing a range of creative design projects, emphasizing visual storytelling and brand alignment.

• Case studies or project examples that demonstrate a clear understanding of design challenges, the creative process, and successful outcomes.

• Examples of graphic design work optimized for various digital platforms (social media posts, web banners, digital ads, etc.).

• Visuals that highlight conceptual thinking, originality, and attention to detail.

• Proof of proficiency in standard graphic design software (e.g., Adobe Creative Suite, Figma). Process Documentation:

• While not explicitly a requirement for application, candidates are expected to be able to articulate their design process, from concept ideation and research to execution and final delivery.

• The ability to explain how they ensure designs are optimized for digital platforms and adhere to design trends.

• An understanding of how their design work contributes to broader campaign goals and client objectives.

📝 Enhancement Note: For this role, the portfolio is the primary "process and systems" demonstration. Candidates should focus on showcasing their workflow and problem-solving approach within their project examples, rather than submitting formal process documentation. The interview will likely delve into their creative process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Creative Design Strategist with 0-2 years of experience in New Delhi, India, the estimated annual salary range is ₹4,00,000 to ₹7,00,000. This range accounts for entry-level to junior positions, considering the cost of living in New Delhi and the competitive landscape for creative talent.

Benefits:

• Full-time Employment: Stable employment with a growing creative agency.

• Collaborative Work Environment: Opportunity to work in a supportive and fun team culture that values open communication and work-life balance.

• Skill Development: Exposure to diverse projects and clients, fostering continuous learning and skill enhancement in graphic design, visual storytelling, and creative strategy.

• Mentorship: Direct guidance and mentorship from senior team members, including the opportunity to lead and mentor interns.

• Creative Freedom: A "less is more" philosophy that encourages impactful messaging through simplicity and creativity.

• Potential for Growth: Ambition to learn and grow within the organization, with aspirations for larger responsibilities.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for occasional overtime during peak project periods. The agency emphasizes a healthy work-life balance.

📝 Enhancement Note: Salary estimation is based on data from Indian job boards and salary aggregators for similar roles in New Delhi, considering the specified experience level and agency type. Benefits are inferred from the company culture description and standard employment practices for full-time roles in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative Agency, specializing in Video Production and Social Media Marketing. Urban Talkies operates in a competitive market, providing visual and digital solutions to a broad range of clients across various industries.

Company Size: A dynamic, close-knit team spread across India, with a focus on a collaborative and supportive work environment. The team size is likely in the range of 20-50 employees, including remote contributors.

Founded: 2015. With nearly a decade of experience, Urban Talkies has evolved into a seasoned agency known for its storytelling and design-first approach.

Team Structure:

• The Creative Design Strategist will be part of the core creative team, working closely with video production and social media marketing specialists.

• This role includes a direct reporting line to a Creative Director or Senior Manager.

• The position involves managing a small team of 3-4 interns/executives, indicating a project-based or task-oriented leadership structure.

• Collaboration extends across the entire agency, working with client servicing, production, and marketing departments. Methodology:

• Design-First Approach: Emphasis on creating impactful visual stories and strong design foundations.

• Storytelling: Core to their content creation process, focusing on meaningful connections with audiences.

• Agile Project Management: Likely utilizes agile principles for managing multiple projects and client demands efficiently.

• Collaborative Ideation: Brainstorming sessions are key to generating innovative concepts.

• Digital Optimization: Designs are consistently optimized for various digital platforms and trends.

Company Website: www.urbantalkies.com

📝 Enhancement Note: Company culture details are synthesized from the provided "About Us" and "Our Culture" sections. The team structure inferences are based on the stated responsibilities of leading interns and collaborating with various departments within a creative agency.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as an Entry-Level to Junior position (0-2 years of experience). It serves as a foundational step for individuals aspiring to grow into senior design, creative strategy, or team leadership roles within a creative agency.

Reporting Structure: The Creative Design Strategist will likely report to a Creative Director, Lead Designer, or a Senior Marketing Manager. They will also oversee and mentor a small team of interns/junior executives.

Operations Impact: The Creative Design Strategist plays a crucial role in shaping the visual identity of client campaigns and the agency itself. Their work directly influences brand perception, audience engagement, and the overall success of marketing initiatives, thereby contributing to revenue generation through effective client solutions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas (e.g., branding, UI/UX, motion graphics) or expand into adjacent fields like digital marketing strategy.

• Leadership Development: Progress from mentoring interns to managing a design team, potentially leading projects or client accounts.

• Strategic Acumen: Develop a stronger understanding of client business objectives and translate them into more impactful design strategies.

• Career Advancement: Potential to move into roles such as Senior Graphic Designer, Art Director, Creative Lead, or even a specialized role within Digital Marketing Operations.

📝 Enhancement Note: Growth opportunities are inferred from the role's current responsibilities (mentoring, strategy contribution) and typical career paths in creative agencies. The "0-2 years" experience level suggests a strong emphasis on learning and development.

🌐 Work Environment

Office Type: The role is on-site, suggesting a physical office space in New Delhi. Creative agencies typically foster an open, collaborative, and visually stimulating environment.

Office Location(s): B-102, Shivalik, New Delhi, 110017, India. This specific address indicates a central location within Delhi, likely accessible via public transportation.

Workspace Context:

• Collaborative Spaces: The agency likely provides open-plan work areas, meeting rooms, and possibly informal breakout spaces designed to encourage interaction and idea sharing among team members.

• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and hardware (powerful workstations, possibly large monitors).

• Team Interaction: Frequent opportunities for direct interaction with designers, video producers, social media managers, and client servicing teams to ensure cohesive campaign development.

• Inspiring Atmosphere: The office environment is expected to be visually engaging, reflecting the agency's creative output and fostering a dynamic atmosphere.

Work Schedule: A standard full-time schedule (e.g., Monday to Friday, 9 AM to 6 PM) is typical. While a healthy work-life balance is valued, occasional flexibility may be required to meet project deadlines.

📝 Enhancement Note: The description of the office type and workspace context is based on typical characteristics of creative agencies in urban centers like New Delhi, emphasizing collaboration and creative stimulation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for essential skills and experience.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, discuss their design process, and explain their creative choices for selected projects. This is a critical step to assess conceptual thinking and visual communication skills.

• Creative Challenge/Assignment: A practical exercise or case study may be given to assess problem-solving abilities, design thinking, and proficiency with design tools under timed conditions. This could involve creating a specific design asset or developing a concept.

• Team/Cultural Fit Interview: Meeting with potential team members and managers to assess collaboration style, communication skills, and alignment with Urban Talkies' culture and values.

• Final Interview: Discussion on career aspirations, leadership potential, and role expectations.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that is most relevant to the role and Urban Talkies' services (graphic design, visual storytelling, digital optimization).

• Tell a Story: For each project, explain the brief, your role, the challenges, your creative process, the solutions you implemented, and the results (if measurable).

• Highlight Process: Demonstrate your thinking. Show sketches, mood boards, or iterations if they illustrate your strategic approach.

• Optimize for Digital: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, LinkedIn) and loads quickly.

• Tailor to the Role: Emphasize any experience or projects related to video production, social media marketing, or leadership/mentorship.

• Be Authentic: As per the company's note, avoid AI-generated descriptions. Write your own narrative about your work and passion.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any creative challenge or assignment. Ask clarifying questions if needed.

• Focus on Strategy: Think about the target audience, campaign goals, and brand guidelines when developing your solution.

• Show Your Process: Even in a timed exercise, briefly outline your approach.

• Presentation Skills: Be prepared to present your work clearly and concisely, articulating your design decisions and rationale.

• Adaptability: Be ready to receive feedback and discuss alternative approaches.

📝 Enhancement Note: The application and interview process is inferred from the company's direct instructions on how to apply and general best practices for creative roles in agencies. The emphasis on a personal narrative and portfolio is a key takeaway.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image manipulation, and layout. This includes Photoshop, Illustrator, InDesign, and potentially After Effects for motion graphics.

• Figma: A collaborative interface design tool, crucial for modern digital design workflows, prototyping, and team handoffs.

• Other Design Software: Potentially other tools like Sketch, Canva (for quick social graphics), or specific illustration software.

Analytics & Reporting:

• While not a primary focus for this design role, familiarity with how design impacts digital analytics (e.g., engagement rates, click-through rates) is beneficial. Basic understanding of tools like Google Analytics or social media platform insights may be helpful for optimizing designs. CRM & Automation:

• Not directly applicable to the core design tasks, but awareness of how design assets are managed and deployed within client marketing automation or CRM systems could be an advantage.

📝 Enhancement Note: The tool stack is derived directly from the "Requirements" section of the job description, specifically mentioning Adobe Creative Suite and Figma. Other tools are inferred based on common industry practices for creative agencies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A driving force behind the agency's work, encouraging fresh ideas and unique visual solutions.

• Collaboration & Teamwork: Valuing diverse perspectives and working together to achieve common goals. Open communication is key.

• Simplicity & Impact: A "less is more" philosophy, believing that clear, concise design can convey powerful messages effectively.

• Accountability & Responsibility: Taking ownership of tasks and commitments to deliver high-quality work on time.

• Growth & Learning: An enthusiastic approach to learning, adapting, and evolving within the fast-paced creative industry.

• Fun & Celebration: A belief in enjoying the work, celebrating successes, and learning from mistakes as a team.

Collaboration Style:

• Cross-functional Integration: Designers work closely with video producers, social media marketers, and client servicing teams to ensure cohesive campaign execution.

• Feedback-Oriented: Open to feedback and comfortable working across different projects and creative challenges, suggesting a culture where constructive criticism is welcomed.

• Knowledge Sharing: The close-knit team structure likely promotes informal knowledge sharing and peer learning.

• Proactive Contribution: Encouraging team members to be proactive in contributing ideas and taking initiative.

📝 Enhancement Note: These values and collaboration styles are synthesized from the "Our Culture" section and "What We're Looking For" points in the job description, tailored to reflect how they would manifest in an operational context within a creative agency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Needs: Effectively translating client objectives and brand guidelines into compelling, innovative designs that meet strategic goals.

• Managing Multiple Projects and Deadlines: The fast-paced agency environment requires strong organizational skills to juggle numerous projects simultaneously without compromising quality.

• Leading and Mentoring Junior Team Members: Developing leadership skills to guide, motivate, and provide constructive feedback to interns and junior designers.

• Staying Ahead of Design Trends: Continuously learning and adapting to new design tools, techniques, and digital platform evolutions.

• Adapting to Diverse Client Industries: Applying design principles effectively across a wide range of industries and brand identities.

Learning & Development Opportunities:

• Hands-on Project Experience: Working on a diverse portfolio of projects for various clients provides invaluable practical experience.

• Mentorship from Senior Creatives: Learning from experienced professionals within the agency, gaining insights into advanced design strategies and industry best practices.

• Exposure to Different Disciplines: Collaborating with video production and social media marketing teams broadens understanding of integrated campaign development.

• Potential for Specialization: Opportunities to focus on specific areas of design that align with personal interests and agency needs.

• Leadership Training: Developing leadership capabilities through the mentorship of interns and junior staff.

📝 Enhancement Note: Challenges and growth opportunities are identified based on the role's responsibilities, the agency environment, and typical career progression paths for junior creative professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new design concept from brief to final asset. How do you ensure it aligns with the client's brand and campaign objectives?" (Focus on your creative process, research, ideation, and execution steps).

• "How would you approach designing visual content for a brand in an industry you're unfamiliar with? Can you provide an example?" (Demonstrate adaptability, research skills, and conceptual thinking).

• "Imagine you have to lead a team of 3 interns on a critical project with a tight deadline. How would you delegate tasks, manage workflow, and ensure quality delivery?" (Highlight your leadership, delegation, and project management approach). Company & Culture Questions:

• "What about Urban Talkies' work or culture particularly resonates with you, and why are you interested in this role?" (Show you've researched their portfolio and understand their values, particularly the "less is more" philosophy and storytelling approach).

• "How do you handle constructive criticism on your designs? Can you give an example of a time you received feedback and how you incorporated it?" (Assess your openness to feedback and collaborative spirit).

• "What are your career aspirations in the next 2-3 years, and how do you see this role helping you achieve them?" (Understand your ambition and alignment with growth opportunities). Portfolio Presentation Strategy:

• Tell Your Story: For each project, clearly articulate the brief, your specific role, the challenges you faced, your creative process, the final solution, and any measurable results or impact.

• Highlight Process Over Perfection: Show sketches, mood boards, or early iterations to illustrate your thought process and problem-solving approach.

• Focus on Relevance: Prioritize projects that showcase graphic design, visual storytelling, and digital optimization skills. If you have experience in video production or social media content, highlight those.

• Be Authentic: As requested, speak genuinely about your work, your passion, and what excites you about design. Avoid generic or AI-generated descriptions.

• Prepare for Questions: Anticipate questions about your tool proficiency, design choices, and how you handle feedback or challenges.

📝 Enhancement Note: Interview preparation advice is tailored to the specific role, company culture, and application instructions, emphasizing the portfolio and authentic self-presentation.

📌 Application Steps

To apply for this Creative Design Strategist position:

• Email your application to hr@urbantalkies.com.

• Submit your resume: Ensure it highlights relevant design experience, software proficiency, and any leadership or project coordination roles.

• Craft a personal note: Write a short, genuine explanation in your own words about why Urban Talkies should hire you. Focus on your passion, unique perspective, and what excites you about this opportunity. Avoid generic cover letters or AI-generated content.

• Prepare your portfolio: Have a curated online portfolio ready (e.g., personal website, Behance, LinkedIn) showcasing your best graphic design, visual storytelling, and digital optimization work. Be ready to discuss your process and choices.

• Research Urban Talkies: Familiarize yourself with their client work, brand aesthetic, and company culture to better articulate your interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---