Creative Design Manager

📍 Job Overview

Job Title: Creative Design Manager

Company: Simple Online Healthcare

Location: Glasgow, Scotland, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Management & Leadership

Date Posted: 2026-05-13T13:16:05

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creative strategy and execution for global brands, ensuring a cohesive and impactful brand identity across all touchpoints.

• Drive the adoption and integration of AI-enabled creative production workflows to enhance efficiency and scale output.

• Act as the primary guardian of brand guidelines, ensuring consistent application and elevating the visual standards across the organization.

• Manage multiple creative projects simultaneously in a fast-paced, scaling environment, collaborating closely with Brand Managers and the Director of Brand.

• Deliver high-quality creative assets for a diverse range of media including packaging, print, digital campaigns, social media, and video.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant ownership and a mandate to innovate, particularly with AI integration. The focus on "building, not just maintaining" suggests a proactive and strategic approach to brand development and creative operations.

📈 Primary Responsibilities

• Develop and execute bold, insight-led creative campaign ideas for global brands, translating strategic objectives into compelling visual concepts and comprehensive launch toolkits.

• Deliver exceptional creative output across a variety of mediums including packaging, print collateral, digital advertisements, social media content, and video assets, maintaining a high standard of quality and brand consistency.

• Lead the global rollout and ongoing management of brand guidelines, ensuring adherence across all markets and touchpoints, and developing scalable design systems, templates, and asset libraries.

• Champion the use of AI tools in creative workflows, building effective prompts, establishing guardrails, and implementing scalable AI design processes to accelerate output and foster widespread adoption.

• Provide creative direction and mentorship to elevate the output of the broader team, fostering a collaborative environment where innovative ideas are encouraged and executed efficiently.

• Proactively identify and integrate emerging trends, new formats, and innovative technologies within the creative and design landscape to keep the brand at the forefront of its industry.

• Partner closely with Brand Managers and the Director of Brand to align creative initiatives with business objectives, providing strategic creative input and influencing stakeholder decisions.

• Manage multiple design projects concurrently, prioritizing tasks, managing timelines, and ensuring efficient delivery in a dynamic and fast-moving business environment.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on execution, and leadership in emerging technologies. The emphasis on "AI-Native Creative Delivery" and "scaling creative output without agencies" indicates a focus on operational efficiency and self-sufficiency.

🎓 Skills & Qualifications

Education: While a formal degree is not explicitly stated, a strong portfolio and demonstrable experience will be paramount. Candidates with degrees in Graphic Design, Fine Arts, Marketing, or related fields are encouraged to apply.

Experience: Minimum of 5+ years in a senior creative or design leadership role, with a preference for experience in Direct-to-Consumer (D2C) or digital-first environments.

Required Skills:

• Proven expertise in developing and executing impactful creative strategies and campaign ideas.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design execution.

• Demonstrated experience in hands-on design delivery across print, digital, social media, and packaging.

• Practical, embedded experience using AI tools for creative production and workflow acceleration.

• Strong understanding and application of brand guidelines, with the ability to act as a brand guardian.

• Excellent communication and stakeholder management skills, with the ability to challenge briefs and influence decision-making.

Preferred Skills:

• Experience with motion graphics/video production.

• Familiarity with UX/web design principles and application.

• Experience in building and maintaining scalable design systems and asset libraries.

• Background in the healthcare industry or a D2C e-commerce setting.

📝 Enhancement Note: The "5+ years" experience is a guideline, and the strength of the candidate's portfolio and their demonstrated ability to lead and innovate, particularly with AI, will be critical. The preference for D2C or digital-first backgrounds aligns with the company's online healthcare model.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong foundation in creative strategy and conceptual thinking, demonstrating how ideas were developed from insights.

• Highlight executional excellence across a diverse range of design outputs, including packaging, digital assets, and campaign materials.

• Feature examples of managing and applying brand guidelines rigorously to ensure consistency.

• Include case studies demonstrating the practical application of AI tools in creative workflows, showcasing efficiency gains or innovative outcomes.

Process Documentation:

• Demonstrate a systematic approach to developing creative concepts from briefs and translating them into actionable launch toolkits.

• Illustrate experience in building and maintaining design systems, templates, and asset libraries for scalability and efficiency.

• Show evidence of establishing and refining AI-driven design processes, including prompt engineering and workflow integration.

• Provide examples of how brand consistency was ensured across multiple markets and touchpoints.

📝 Enhancement Note: The portfolio is crucial for this role, serving as the primary evidence of both creative talent and operational capability. Emphasis should be placed on demonstrating a proactive, results-oriented approach, particularly concerning AI integration and scalable design solutions.

💵 Compensation & Benefits

Salary Range: £55,000 - £65,000 per annum.

Explanation: This range is provided directly in the job description and aligns with senior creative management roles in the UK, particularly in a major city like Glasgow, considering the responsibilities outlined (global remit, AI integration, brand guardianship).

Benefits:

• Generous annual leave: 33 days (inclusive of bank holidays), with potential for up to 5 additional days based on tenure.

• Extra day off for your birthday.

• Company share scheme, offering potential for wealth creation and ownership.

• Bupa Private Healthcare for comprehensive medical coverage.

• Life Insurance and Income Protection for financial security.

• Cycle to Work Scheme to promote sustainable commuting.

• My Gym Discounts for health and wellness.

• Enhanced Company Pension Scheme to support long-term financial planning.

• Quarterly Team Training and Social Budget for professional development and team cohesion.

• Enhanced Maternity and Paternity Leave policies to support employees with family needs.

• Rewarding bonus incentive scheme, linking performance to financial rewards.

• 24/7 helpline for comprehensive physical and mental health support, counselling, and wellbeing resources.

• Love2Shop Discount for savings on shopping and leisure.

• Hybrid working model, offering flexibility between home and office.

• Office extras including fresh fruit and a free coffee machine.

Working Hours: Full-time, with an implied standard working week of 40 hours, complemented by a hybrid working arrangement.

📝 Enhancement Note: The benefits package is extensive and reflects a company that invests in employee wellbeing, professional growth, and financial security, which is attractive for senior operational and creative roles. The hybrid model offers flexibility, vital for managing creative workflows.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare, specifically focused on online pharmacy and affordable health solutions. This is a sector experiencing significant digital transformation, where clear and trustworthy branding is paramount.

Company Size: Small to medium-sized enterprise (SME) that has grown significantly since its founding in 2015. The description mentions serving "over 3000 patients per day," indicating substantial operational scale. The company size suggests a dynamic environment where individual contributions have a visible impact.

Founded: 2015. The company has a relatively short but impactful history, evolving from a small pharmacy to a trusted provider of online health solutions. This suggests a culture of innovation, agility, and rapid growth.

Team Structure:

• The Creative Design Manager reports to the Director of Brand, indicating a clear reporting line within the brand and marketing function.

• The role is expected to "elevate output across the team," suggesting collaboration with other designers or creatives, though the emphasis on "no reliance on agencies" implies a strong in-house capability.

Methodology:

• Emphasis on "AI-enabled production" and "AI-Native Creative Delivery" points to a forward-thinking, technology-driven approach to creative operations.

• The company promotes a culture of building and scaling, indicating a focus on process optimization and efficiency.

• A "global remit" suggests a structured approach to international brand management and localization.

Company Website: https://careers.simpleonlinehealthcare.com

📝 Enhancement Note: Simple Online Healthcare appears to be a growth-oriented company in the digital health space, valuing innovation, efficiency, and a hands-on, in-house approach to creative and brand management. The culture likely supports individuals who are proactive, adaptable, and keen to leverage new technologies like AI.

📈 Career & Growth Analysis

Operations Career Level: This is a senior management role within the creative function, sitting at the intersection of creative leadership and operational execution. It demands both strategic vision for brand development and tactical proficiency in design and AI-driven production. The role is ideal for an experienced creative professional looking to take ownership of a global brand's visual identity and significantly influence its creative output.

Reporting Structure: The Creative Design Manager reports directly to the Director of Brand. This position offers a direct line of influence on brand strategy and execution.

Operations Impact: The role has a direct and significant impact on the company's brand perception, customer engagement, and market differentiation. By leading creative strategy and execution, the manager helps shape how Simple Online Healthcare is perceived globally, directly influencing customer acquisition and retention efforts. The efficient scaling of creative output through AI also has a direct operational impact on cost savings and speed-to-market.

Growth Opportunities:

• Specialization & Leadership: Opportunity to become a leading expert in AI-driven creative operations within the healthcare sector, potentially leading to a Head of Creative or Director of Brand role as the company scales.

• Skill Development: Deepen expertise in AI prompt engineering, design system management, and global brand rollout strategies. Potential to explore advanced areas like motion graphics, UX/UI, or integrated campaign management.

• Cross-Functional Influence: Develop stronger strategic partnerships with marketing, product, and sales teams, gaining broader business acumen and influencing GTM strategies through compelling creative.

📝 Enhancement Note: The role offers a clear path for growth for a creative professional who embraces technology and strategic brand building. The emphasis on AI and scaling suggests opportunities to define new operational paradigms within the company's creative function.

🌐 Work Environment

Office Type: Hybrid working model, combining remote work with in-office presence at their Glasgow location. This suggests a flexible and modern work environment.

Office Location(s): 77 Dunn St, Glasgow, G40 3PA, United Kingdom. The company also mentions a "Global remit," indicating that while the primary office is in Glasgow, the work's scope extends internationally.

Workspace Context:

• The hybrid model supports a balanced work-life approach, allowing for focused individual work at home and collaborative sessions or team engagement in the office.

• The Glasgow office provides amenities such as fresh fruit and a free coffee machine, contributing to a comfortable and productive atmosphere.

• Collaboration is facilitated through regular team training and social budgets, fostering a connected and engaged workforce despite the hybrid setup.

Work Schedule: Full-time, with the hybrid arrangement providing flexibility. The nature of creative work often involves periods of intense focus and project-based deadlines, which the hybrid model can accommodate effectively.

📝 Enhancement Note: The hybrid setup in Glasgow, combined with a global scope, offers a dynamic working environment. Candidates should be comfortable with a blend of independent work and in-office collaboration, and prepared to contribute to a culture that values both productivity and team connection.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess creative skills, experience, and alignment with the role's requirements, particularly AI proficiency.

• Creative Challenge/Portfolio Presentation: Candidates will likely be asked to present their portfolio, discuss key projects, and potentially tackle a creative brief or problem-solving exercise related to brand consistency, AI application, or campaign ideation.

• Stakeholder Interviews: Meetings with the Director of Brand and potentially other key stakeholders (e.g., Brand Managers) to evaluate strategic thinking, collaboration style, and cultural fit.

• Final Interview: Discussion to confirm suitability, compensation, and answer any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your creative strategy, hands-on execution, brand guardianship, and AI integration capabilities. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, the challenges faced, and the measurable outcomes or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight AI Impact: Clearly demonstrate how you've used AI tools, the specific prompts or processes you developed, and the tangible benefits achieved (e.g., time saved, enhanced creativity, scalability).

• Showcase Brand Consistency: Include examples where you've successfully applied and maintained brand guidelines across different media and markets.

• Be Prepared for "Why": Articulate your creative rationale and strategic thinking behind each design choice.

Challenge Preparation:

• AI Prompting Practice: Familiarize yourself with advanced prompt engineering techniques for various design outputs.

• Brand Guideline Interpretation: Be ready to discuss how you would interpret and implement new brand guidelines globally.

• Scalability Solutions: Prepare to discuss strategies for scaling creative output efficiently, especially leveraging AI.

• Fast-Paced Problem Solving: Anticipate scenarios requiring quick turnarounds and innovative solutions.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their demonstrated ability to leverage AI. Candidates should be prepared to articulate their strategic thinking, creative process, and operational efficiency through practical examples.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for core design tasks.

• Figma: Essential for collaborative design, prototyping, and potentially UI/UX design elements.

• AI Design Tools: Practical, embedded experience is a key requirement. This could include tools like Midjourney, Stable Diffusion, Adobe Firefly, or other AI-powered content generation platforms.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are mentioned for this role, suggesting the focus is on the creative execution side rather than CRM management or broader marketing automation. However, understanding how creative assets integrate into marketing automation workflows would be advantageous.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, Figma, and practical AI tool usage is central to this role's technical requirements. Candidates should be prepared to discuss their proficiency and innovative applications of these technologies.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong drive to embrace new technologies like AI and adapt to a fast-paced, scaling environment.

• Execution & Ownership: A hands-on, self-sufficient approach with a commitment to delivering high-quality work without external agency reliance.

• Brand Guardianship: A deep respect for brand identity and a commitment to ensuring its consistent and impactful representation across all touchpoints.

• Collaboration & Team Elevation: A willingness to work closely with colleagues, share knowledge, and uplift the creative output of the entire team.

• Efficiency & Scalability: A focus on optimizing workflows and leveraging tools (especially AI) to achieve greater output and impact.

Collaboration Style:

• Cross-Functional Partnership: Close collaboration with Brand Managers and the Director of Brand is expected to align creative efforts with business goals.

• Proactive Contribution: The role encourages proactive idea generation and bringing new trends and formats to the table.

• Feedback and Iteration: While not explicitly stated, a collaborative environment typically involves constructive feedback loops for creative work. The company's focus on "building, not just maintaining" suggests an iterative approach to creative development.

📝 Enhancement Note: The company culture appears to value individuals who are proactive, technologically adept, and possess a strong sense of ownership and collaboration. The emphasis on AI and in-house execution suggests a culture that encourages experimentation and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Global Rollout: Implementing new brand guidelines at a global scale under tight deadlines requires robust planning and execution.

• AI Integration Complexity: Effectively integrating AI into existing creative workflows, managing potential limitations, and ensuring brand consistency requires careful strategy and continuous learning.

• Scaling Creative Output: Meeting the increasing demand for creative assets in a fast-growing company, especially without relying on external agencies, presents a significant operational challenge.

• Balancing Pace and Quality: Maintaining high creative standards while working at the rapid pace characteristic of a scaling startup.

Learning & Development Opportunities:

• AI Specialization: Becoming a go-to expert in AI-driven creative production and prompt engineering within the company and potentially the wider industry.

• Global Brand Management: Gaining deep experience in international brand strategy, localization, and managing diverse market needs.

• Design System Development: Opportunity to build and refine scalable design systems that become foundational assets for the company.

• Cross-Functional Strategy: Developing a broader understanding of business strategy and how creative functions contribute to overall GTM success.

📝 Enhancement Note: The challenges presented are opportunities for significant professional development, particularly in the rapidly evolving field of AI in creative industries. Success in this role will likely lead to expanded responsibilities and expertise.

💡 Interview Preparation

Strategy Questions:

• "How would you approach rolling out new global brand guidelines to ensure consistency across diverse markets and teams?"

• "Describe your experience using AI tools in a creative workflow. What are the most effective prompts you've used, and what guardrails would you establish for AI-generated content?"

• "How do you balance rapid creative execution with maintaining high brand standards in a fast-paced environment?"

Company & Culture Questions:

• "What excites you about Simple Online Healthcare and our mission in the healthcare space?"

• "How do you see your role contributing to our goal of scaling creative output without relying on agencies?"

• "Describe your experience working in a hybrid or remote team environment. How do you foster collaboration and maintain productivity?"

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a concise overview of your career and key strengths, then dive into 2-3 in-depth case studies.

• Emphasize AI: Dedicate specific time to showcase how you've used AI tools, the process, and the results. Be prepared to demonstrate your prompt engineering skills if possible.

• Quantify Results: Whenever possible, use data and metrics to illustrate the impact of your creative work (e.g., increased engagement, conversion rates, efficiency gains).

• Showcase Brand Guardianship: Highlight projects where you've maintained or strengthened brand consistency, especially across multiple platforms or regions.

• Be Ready for Q&A: Anticipate questions about your design choices, problem-solving approaches, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic creative thinking, technical proficiency (especially with AI), and operational efficiency. Candidates should be prepared to articulate their value proposition clearly through their portfolio and responses.

📌 Application Steps

To apply for this Creative Design Manager position:

• Submit your application through the provided link on the Simple Online Healthcare careers page.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing your expertise in creative strategy, hands-on execution (Adobe Suite, Figma), brand guardianship, and especially your practical application of AI tools in creative workflows. Tailor your presentation to highlight scalability and efficiency.

• Resume Optimization: Craft a resume that clearly articulates your 5+ years of senior creative experience, highlighting achievements in D2C or digital-first environments. Use keywords from the job description such as "AI Design," "Brand Guidelines," "Campaign Ideation," and "Global Brand Rollout."

• Prepare Your Narrative: Practice presenting your portfolio, focusing on explaining your creative process, strategic rationale, and the tangible results of your work, particularly your AI-driven initiatives. Be ready to discuss your approach to brand consistency and scaling creative output.

• Company Research: Familiarize yourself with Simple Online Healthcare's mission, values, and recent campaigns. Understand their position in the digital healthcare market and how your creative vision can contribute to their growth and brand perception.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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