Corporate Marketing Designer

📍 Job Overview

Job Title: Corporate Marketing Designer

Company: MARKETview

Location: Richmond, Virginia, United States

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: April 27, 2026

Experience Level: Mid-level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating MARKETview's value proposition and product offerings into clear, compelling, and consistent visual experiences across digital and print channels, directly supporting Go-To-Market (GTM) strategies.

• The designer will be responsible for the end-to-end development and execution of visual assets for marketing campaigns, sales enablement materials, and partner communications, ensuring alignment with business objectives and revenue growth goals.

• A key aspect of this position involves elevating and standardizing MARKETview’s brand identity, templates, and design systems, fostering a cohesive and professional visual presence.

• This is a hands-on, collaborative role that requires strong design execution skills, strategic thinking, and the ability to manage projects independently from brief to final delivery, impacting both marketing effectiveness and sales productivity.

📝 Enhancement Note: While the title is "Corporate Marketing Designer," the description explicitly states this role is a "key contributor to the go-to-market team by creating high-impact content and marketing materials that clearly communicate the value of a MARKETview partnership and support revenue growth goals." This firmly places the role within the broader GTM operations, with a strong emphasis on visual strategy that drives commercial outcomes. The responsibilities also touch upon Sales Operations by empowering Client Success and Sales teams with data-heavy presentation support.

📈 Primary Responsibilities

• Design and develop a wide range of high-quality visual assets, including case studies, eBooks, infographics, digital ads, email communications, and web content, to support integrated marketing campaigns and sales initiatives.

• Create original, channel-specific creative assets for digital platforms such as websites, social media, and email, moving beyond basic templates to produce engaging and differentiated designs that capture audience attention.

• Develop polished, data-forward visualizations, including charts, graphs, tables, and presentation slides, to effectively communicate complex insights and enhance data storytelling for both internal and external stakeholders.

• Empower Client Success and Sales teams by providing essential, data-heavy presentation support that clearly articulates MARKETview's value proposition and supports deal progression.

• Apply strategic rationale to all design decisions, ensuring that creative outputs directly support overarching business objectives, specific campaign goals, and the needs of target audiences, thereby contributing to measurable GTM success.

• Contribute to the development and refinement of integrated campaigns and scalable asset systems, focusing on creating reusable components and templates that enhance efficiency and brand consistency across the organization.

• Design and build reusable email templates and components to support marketing automation efforts and lifecycle communications, ensuring a seamless and on-brand recipient experience.

• Create engaging creative assets for paid media campaigns and organic social channels, with potential for light animation, motion graphics, and video editing to enhance campaign impact and engagement.

• Apply and reinforce MARKETview’s brand identity across all design outputs, maintaining consistency, high quality, and clarity to strengthen brand recognition and trust.

• Identify opportunities to refine, standardize, and scale design templates and components across various teams, contributing to the development of a more structured and accessible design system.

• Own the complete design workflow from initial concept and creative brief intake through project timeline development, stakeholder alignment, and final execution, ensuring a streamlined and efficient process.

• Translate creative briefs into clear design approaches, defining milestones and deliverables that align with project scope and business objectives.

• Manage multiple concurrent design projects, prioritizing tasks effectively to ensure high-quality, on-time delivery with meticulous attention to detail.

• Collaborate closely with marketing, sales, and client-facing teams to gather essential inputs, align on design direction, and deliver impactful visual solutions that meet diverse stakeholder needs.

• Effectively communicate design decisions, present work to stakeholders, and incorporate feedback constructively while maintaining creative integrity and strategic intent.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic GTM support. The emphasis on "data-heavy presentation support," "data-forward visualizations," and "data storytelling" directly links this design role to sales enablement and marketing operations functions that rely on clear, impactful communication of performance metrics and value propositions. The requirement to "contribute to integrated campaigns and scalable asset systems" underscores a focus on operational efficiency within marketing.

🎓 Skills & Qualifications

Education: Bachelor’s degree in graphic design, visual arts, or a closely related field. Equivalent professional experience will also be considered.

Experience: 3–5 years of professional design experience, with a preference for experience within a B2B marketing or Go-To-Market (GTM) environment.

Required Skills:

• Portfolio: A strong portfolio is essential, demonstrating a clear track record of conceptual thinking and polished execution across both digital and print design formats. This should showcase the ability to translate briefs into compelling visual solutions.

• Software Proficiency: Expert-level proficiency with Adobe Creative Cloud applications (e.g., Photoshop, Illustrator, InDesign).

• Digital Design Tools: Demonstrated proficiency with Figma and Canva for collaborative design and template creation.

• Presentation Design: Strong skills in creating visually compelling, data-driven presentation slides, specifically within PowerPoint, to support sales and marketing narratives.

• Digital Channels: Proven experience designing for various digital channels, including websites, email marketing platforms, and social media, with an understanding of platform-specific best practices.

• Brand Application: Ability to consistently apply and reinforce a defined brand identity across all design outputs, ensuring brand integrity and visual cohesion.

• Layout & Typography: Solid understanding of fundamental design principles, including layout, visual hierarchy, and typography, across diverse formats and devices.

• Project Management: Experience managing multiple concurrent design projects independently, from intake to final delivery, with strong organizational and time management skills.

• Cross-Functional Collaboration: Proven ability to collaborate effectively with diverse stakeholders across marketing, sales, and client-facing teams, gathering inputs and aligning on project direction.

• Feedback Integration: Demonstrated ability to receive, interpret, and iterate on creative work in response to feedback within a collaborative, fast-paced environment.

• Attention to Detail: Meticulous attention to detail, including the ability to proof designed collateral for accuracy and quality.

Preferred Skills:

• B2B Marketing Experience: Prior experience working within B2B marketing, particularly in EdTech companies or the higher education sector.

• CRM/CMS Familiarity: Familiarity with CRM platforms such as HubSpot and CMS tools like WordPress, understanding how design integrates with these systems.

• Motion Graphics/Video: Experience with light video editing, animation, or motion graphics to enhance digital content.

• Design Systems: Experience contributing to or developing design systems, shared asset libraries, or brand standards documentation.

• Web Technologies: Familiarity with HTML/CSS and an understanding of designing within web and email technical constraints.

📝 Enhancement Note: The requirements emphasize a blend of creative talent and operational understanding. The need for strong presentation design skills, particularly with "data-heavy" content, and experience with digital channels like email and web, points to a role that directly supports GTM operations by creating materials that drive engagement and conversions. The inclusion of Figma and Canva alongside Adobe Creative Cloud suggests a need for efficient, collaborative design workflows, common in fast-paced marketing operations environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Present at least 2-3 detailed case studies showcasing your process from brief to final design. For each, outline the challenge, your strategic approach, design solutions, and the measurable impact or intended outcome.

• Visual Storytelling: Include examples that demonstrate your ability to translate complex data, concepts, or value propositions into clear, engaging visual narratives. This is crucial for supporting sales enablement and marketing communications.

• Brand Consistency: Showcase examples where you have successfully applied and maintained brand guidelines, illustrating your understanding of brand identity and its importance in corporate communications.

• Digital & Print Diversity: Provide a diverse range of work that highlights your capabilities in both digital formats (web assets, social media, email templates, digital ads) and print formats (brochures, presentations, infographics).

• Data Visualization: Include specific examples of data-driven visualizations (charts, graphs, infographics) that effectively communicate insights and support decision-making.

Process Documentation:

• Workflow Design: Demonstrate an understanding of design workflows, from project intake and brief interpretation to concept development, revision cycles, and final asset delivery.

• Template Development: Showcase examples of templates or reusable design components you have created, emphasizing efficiency, scalability, and brand consistency.

• System Contribution: If applicable, include examples or descriptions of your involvement in building or contributing to design systems, style guides, or asset libraries.

• Cross-functional Collaboration: Highlight projects where you collaborated with non-design stakeholders (e.g., marketing managers, sales representatives) to gather requirements and ensure design alignment with business objectives.

📝 Enhancement Note: Given the role's emphasis on supporting marketing and sales with visual assets, the portfolio should strongly emphasize how design choices support business objectives and contribute to GTM strategy. Demonstrating experience with data visualization and presentation design for sales enablement is critical. The mention of "scalable asset systems" and "design systems" suggests that showcasing experience in creating reusable components and adhering to or building brand standards will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Corporate Marketing Designer with 3-5 years of experience in Richmond, VA, the estimated annual salary range is $65,000 - $85,000. This estimate considers the cost of living in Richmond, the demand for specialized design skills in B2B marketing, and the responsibilities outlined in the job description.

Benefits:

• Paid Time Off: A generous and flexible paid time-off policy designed to support work-life balance.

• Health & Wellness: Comprehensive health insurance options (medical, dental, vision) are typically provided to full-time employees.

• Retirement Savings: Opportunities for retirement savings plans, such as a 401(k), often with a company match.

• Professional Development: Potential for opportunities for continued learning, skill development, and professional growth within the design and marketing fields.

• Collaborative Environment: Access to a dynamic and collaborative work environment focused on innovation and shared success.

Working Hours: Full-time employment, typically requiring approximately 40 hours per week. The company emphasizes a collaborative and continuous learning environment, suggesting standard business hours with potential for project-driven flexibility.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for mid-level graphic designers in the marketing/B2B sector in a mid-sized US city like Richmond, VA. The provided benefits are standard for full-time roles but specific details would need to be confirmed with the employer. The job description mentions a "generous and flexible paid time-off policy" as a specific benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech). MARKETview operates within the higher education sector, providing solutions that aim to increase educational access and improve institutional performance. This context means the company's marketing and design efforts are focused on communicating value to educational institutions, students, and families.

Company Size: MARKETview is likely a medium-sized organization. The description focuses on a single designer role within the marketing/GTM function, suggesting a structured but not overly bureaucratic team. This size often allows for direct impact and cross-functional exposure.

Founded: The founding date is not specified, but the company's focus on higher education technology suggests it has evolved with the digital transformation of educational institutions.

Team Structure:

• The Corporate Marketing Designer will be a key individual contributor within the Go-To-Market (GTM) or Marketing department.

• The role will likely report to a Marketing Manager or Director, with close collaboration expected with Sales, Client Success, and potentially Product teams.

Methodology:

• Data-Driven Design: The role emphasizes translating complex data into clear visual narratives, indicating a data-driven approach to marketing communications and sales enablement.

• Process Optimization: A core responsibility is to "elevate and standardize" brand, templates, and design systems, pointing to a methodology focused on efficiency, consistency, and scalability in design operations.

• Collaborative Execution: The role requires strong collaboration with various teams to gather inputs, align on direction, and deliver high-impact work, suggesting a team methodology built on shared goals and cross-functional partnerships.

Company Website: https://marketview-education-technology.breezy.hr/ (Note: This is the careers page URL, the actual company website is likely marketviewedu.com based on the domain_derived field.)

📝 Enhancement Note: The EdTech industry context is crucial. Designers here must understand how to communicate complex solutions and benefits to academic institutions and understand the unique needs of students and families. The emphasis on "increasing higher education access" and "improving institutional performance" should be reflected in the tone and style of the visual assets produced.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, requiring 3-5 years of experience. It offers a significant opportunity for an individual contributor to own key visual communication strategies within the GTM function. The role involves both execution and strategic input, laying a foundation for future specialization or leadership in design operations or marketing.

Reporting Structure: The designer will likely report to a Marketing Manager or Director, working closely with GTM stakeholders. This structure provides exposure to broader marketing strategy and sales objectives, allowing for direct impact on revenue-generating activities.

Operations Impact: The Corporate Marketing Designer directly impacts revenue growth by creating compelling visual assets that enhance marketing campaigns, support sales enablement with clear data storytelling, and strengthen partner communications. By standardizing brand and design systems, the role also contributes to operational efficiency and brand consistency, which are critical for scalable GTM efforts.

Growth Opportunities:

• Design System Leadership: Opportunity to take a leading role in building out and managing MARKETview's design system, becoming a subject matter expert in brand consistency and scalable asset creation.

• Cross-Functional Expertise: Deepen understanding of GTM strategies, sales enablement processes, and marketing campaign execution by working closely with various departments, potentially leading to a transition into GTM operations or marketing management roles.

• Specialization: Develop specialized skills in areas such as data visualization, motion graphics, or UX/UI design within the EdTech context, opening doors to niche design roles or advanced creative positions.

• Mentorship: As the design function grows, opportunities may arise to mentor junior designers or interns, developing leadership and management capabilities.

📝 Enhancement Note: The growth analysis is tailored to a design role within a GTM context. The emphasis is on how design skills can evolve into broader operational or strategic roles, particularly within the EdTech sector. The opportunity to "own" brand standardization and design systems points to significant autonomy and potential for leadership in those specific areas.

🌐 Work Environment

Office Type: The company explicitly states it is a 100% “in-office” business, indicating a traditional office setting rather than a remote or hybrid model. This suggests a physical workspace designed for collaboration and focused work.

Office Location(s): The office is located in the Scott’s Addition section of Richmond, VA. This area is known for its revitalization, featuring a mix of businesses, breweries, and restaurants, suggesting a dynamic and accessible urban environment.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration, with the design role expected to interact frequently with marketing, sales, and client-facing teams.

• Technology Access: Employees will have access to the necessary design tools and technology required for their roles. The job specifies proficiency in Adobe Creative Cloud, Figma, and Canva, implying these tools will be readily available.

• Team Interaction: The "in-office" policy ensures constant opportunities for spontaneous communication, brainstorming, and team-building activities with colleagues, which is beneficial for creative problem-solving and integration into company culture.

Work Schedule: Full-time, on-site employment. The company offers a "generous and flexible paid time-off policy," which suggests that while the work is in-office, there is an understanding of the need for work-life balance. Standard business hours are expected, with flexibility managed on a case-by-case basis, likely project-dependent.

📝 Enhancement Note: The "100% in-office" requirement is a significant factor for candidates. The description of Scott's Addition adds a local flavor and suggests a vibrant work environment. The emphasis on collaboration within this physical space is key for understanding the day-to-day interactions of the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Candidates will be asked to showcase their portfolio, demonstrating their design skills and process.

• Design Challenge/Case Study: Expect a practical design exercise or a request to present a detailed case study from your portfolio. This will likely focus on your ability to translate a brief into effective visual solutions, manage data visualization, and adhere to brand guidelines. Preparation should include structuring your portfolio to highlight GTM impact.

• Team/Stakeholder Interviews: Interviews with key team members, including marketing and potentially sales representatives, to evaluate collaboration style, communication skills, and cultural fit within the GTM team. Be prepared to discuss how your design work supports business objectives.

• Final Interview: A discussion with leadership to assess overall fit, strategic thinking, and alignment with MARKETview's mission and values.

Portfolio Review Tips:

• GTM Focus: Curate your portfolio to emphasize projects that directly supported marketing campaigns, sales enablement, or partner communications. Highlight how your design work contributed to business goals or revenue growth.

• Process Storytelling: For each selected project, clearly articulate your design process: the brief, your strategic approach, challenges encountered, solutions developed, and any measurable outcomes or intended impacts.

• Data Visualization Emphasis: Since the role requires designing data-heavy presentations, prominently feature examples of effective data visualizations and discuss your methodology for making complex data accessible and impactful.

• Brand Alignment: Include examples that demonstrate your ability to work within or adapt to established brand guidelines, showing your understanding of brand consistency in a corporate environment.

• Tool Proficiency: Briefly mention the tools used for each project (e.g., Adobe Creative Suite, Figma, Canva, PowerPoint), especially for presentations.

Challenge Preparation:

• Strategic Brief Interpretation: Practice dissecting marketing or sales briefs to identify key objectives, target audiences, and core messaging.

• Data-to-Design: Work on exercises that require transforming raw data into clear, compelling visual assets (charts, infographics, slides).

• Brand Consistency Practice: Prepare to demonstrate how you would apply or adapt a given brand identity to various marketing materials.

• Presentation Skills: Rehearse presenting your design work, focusing on articulating your strategic rationale, design choices, and potential impact clearly and concisely.

📝 Enhancement Note: The interview process description is geared towards a design role with GTM responsibilities. The emphasis on portfolio review, design challenges, and stakeholder interviews reflects standard practices for creative roles, with a specific focus on how design supports business objectives and sales efforts. The advice stresses demonstrating GTM relevance and data visualization skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite for graphic design, including Photoshop, Illustrator, and InDesign, for creating high-quality visual assets.

• Figma: Critical for collaborative design, prototyping, and potentially building design systems or reusable components, enabling efficient teamwork.

• Canva: Useful for quick creation of marketing collateral, social media graphics, and template-based designs, particularly for broader team accessibility.

• Microsoft PowerPoint: Required for creating visually compelling, data-driven presentation slides that support sales and marketing narratives.

Analytics & Reporting:

CRM & Automation:

• HubSpot (or similar CRM): Preferred experience, indicating an understanding of how marketing and sales materials integrate with customer relationship management and marketing automation workflows.

• WordPress (or similar CMS): Preferred experience, suggesting familiarity with web content management systems and designing for web platforms.

📝 Enhancement Note: The tools listed are specific to design execution and collaboration. The mention of HubSpot and WordPress as preferred experience highlights the role's connection to marketing operations and digital content management, where design assets are deployed and tracked.

👥 Team Culture & Values

Operations Values:

• Passion for Education: A deep commitment to the mission of increasing higher education access and improving educational outcomes. This value influences the tone and purpose behind all communication materials.

• Partner Success: An unwavering commitment to the success of clients and teammates, prioritizing collective achievement over individual recognition. This fosters a supportive and collaborative team environment.

• Continuous Learning: A culture that encourages ongoing skill development and adaptation, especially important in the evolving EdTech landscape and design field.

• Efficiency & Standardization: A drive to improve processes, standardize templates, and build scalable design systems to enhance the effectiveness and consistency of GTM efforts.

Collaboration Style:

• Cross-Functional Integration: The team operates through strong collaboration across departments, with the designer expected to work closely with marketing, sales, and client-facing teams to ensure visual assets align with diverse business needs.

• Feedback-Driven Iteration: A culture that embraces constructive feedback as a means to refine creative work, encouraging open communication and iterative design processes.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and insights to collectively elevate the quality and impact of marketing and sales materials.

📝 Enhancement Note: The company culture values are strongly aligned with the mission of EdTech and emphasize collaboration and continuous improvement, which are key aspects of successful operations teams. The "unwavering commitment to their goals and success" for partners and teammates directly translates into a supportive, results-oriented work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Standards: Effectively translating creative ideas into designs that strictly adhere to MARKETview's brand identity and the specific needs of various GTM campaigns and stakeholders.

• Data-to-Design Translation: Consistently transforming complex, data-heavy information into clear, compelling, and visually appealing graphics and presentations that resonate with diverse audiences.

• Managing Multiple Stakeholder Demands: Navigating and prioritizing design requests from various departments (Marketing, Sales, Client Success), each with potentially different objectives and feedback styles, within tight deadlines.

• Staying Ahead of Design Trends & Technology: Continuously updating skills in design software, digital design best practices, and emerging visual communication trends to ensure MARKETview's assets remain modern and impactful.

Learning & Development Opportunities:

• Advanced Design Software & Techniques: Opportunities to deepen expertise in Adobe Creative Suite, Figma, and potentially explore motion graphics, animation, or video editing software.

• GTM Strategy & Analytics: Gain a deeper understanding of marketing campaign strategy, sales enablement tactics, and how design contributes to key performance indicators (KPIs) through close collaboration.

• Design System Development: Develop expertise in building and maintaining scalable design systems, a valuable skill in modern design operations and product development.

• Industry Exposure: Potential for learning about the EdTech landscape, higher education challenges, and how visual communication supports institutional goals.

📝 Enhancement Note: The challenges are framed to highlight opportunities for skill development and strategic contribution, particularly in areas like data visualization and GTM alignment. The growth opportunities focus on advancing both creative and operational skill sets within the EdTech context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex data into a visually digestible format for a non-technical audience. What was your process, and what was the outcome?" (Focus on data visualization, audience adaptation, and impact.)

• "How do you approach ensuring brand consistency across a wide range of marketing and sales materials, especially when working with multiple stakeholders?" (Highlight your understanding of brand guidelines, standardization, and collaboration.)

Company & Culture Questions:

• "What interests you about MARKETview's mission in higher education, and how do you see your design skills contributing to it?" (Research MARKETview's mission, values, and recent work.)

• "Describe your ideal collaborative environment. How do you prefer to work with marketing and sales teams on design projects?" (Connect your collaboration style to the company's emphasis on teamwork and cross-functional support.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest GTM-relevant projects. For each, clearly state the objective, your role, the challenge, your design solution, and the results or intended impact.

• Highlight Data Visualization: Dedicate specific slides or examples to showcasing your ability to create effective data visualizations and presentation decks. Explain your approach to making data clear and persuasive.

• Demonstrate Process: Be ready to walk through your design process for 1-2 key projects, explaining your decision-making, tool usage, and how you handled feedback.

• Concise Storytelling: Practice presenting your work concisely, focusing on the strategic rationale behind your design choices and their contribution to business goals. Aim for clarity and engagement.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating strategic thinking, GTM alignment, and strong visual communication skills, particularly with data. It encourages candidates to leverage their portfolio as a primary tool for showcasing their capabilities and impact.

📌 Application Steps

To apply for this Corporate Marketing Designer position:

• Submit Your Application: Complete and submit your application through the provided link on the MARKETview careers portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in B2B marketing, data visualization, presentation design, and digital asset creation. Ensure your portfolio clearly demonstrates your ability to support GTM objectives.

• Resume Optimization: Review your resume to ensure it clearly states your years of experience, proficiency with required tools (Adobe Creative Cloud, Figma, Canva, PowerPoint), and achievements related to supporting marketing and sales efforts. Use keywords from the job description.

• Interview Preparation: Thoroughly research MARKETview, its mission, and its position in the EdTech market. Prepare to discuss your portfolio with a focus on how your design skills contribute to revenue growth and institutional success. Practice answering strategy and behavioral questions.

• Company & Culture Alignment: Be ready to articulate why you are a good fit for MARKETview's "in-office" culture and its mission-driven approach, emphasizing your passion for education and collaborative spirit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.