Content Designer (Social-first) (All Genders)

📍 Job Overview

Job Title: Content Designer (Social-first)

Company: PREMATCH Sports GmbH

Location: Cologne, Germany; Berlin, Germany; Greater London, England, United Kingdom

Job Type: Full-time (Festanstellung)

Category: Marketing & Brand Operations, Creative Operations

Date Posted: August 04, 2026

Experience Level: Mid-Level (2-6 years)

Remote Status: Hybrid (Minimum 2-3 days/week in office)

🚀 Role Summary

• Drive the visual identity and storytelling of PREMATCH Sports GmbH across all social media platforms with a strong emphasis on a social-first content strategy.

• Develop and execute a scalable brand system, including guidelines, templates, and creative principles, ensuring consistent brand representation across channels.

• Create, edit, and publish engaging short-form video content (Reels, TikToks) and static visuals, demonstrating a keen understanding of football culture and modern social trends.

• Collaborate closely with growth and advertising teams to produce high-performing creative assets for paid social campaigns, leveraging data for rapid iteration and improvement.

• Foster community engagement and build scalable distribution levers through strategic collaborations with creators, communities, and local partners.

📝 Enhancement Note: This role is positioned as a "Social Brand Designer" rather than a traditional Social Media Manager, emphasizing hands-on creative execution and brand building through content design. The core focus is on visual execution and direct content creation, with a requirement to be deeply immersed in the amateur football community.

📈 Primary Responsibilities

• Design, edit, and produce daily social-first content, including Reels, TikToks, and static visuals, from ideation to final publication.

• Sharpen and consistently evolve the brand's visual identity, tonality, and storytelling approach across all social media channels.

• Build a reusable brand system comprising guidelines, templates, and creative principles that scales across channels and brands.

• Establish recognizable content series and recurring formats that drive audience engagement and return visits.

• Own the content planning and publishing rhythm for key social media channels, ensuring a consistent and impactful presence.

• Lead or co-lead the creative direction for social-first content, focusing on strong openings, compelling captions, and effective editing.

• Partner with growth and advertising teams to develop high-performing creative assets for paid social campaigns, driving improvements through rapid testing cycles.

• Translate performance data into clear creative decisions, identifying areas for increased focus, discontinuation, and new testing opportunities.

• Develop and implement cooperation concepts with creators, communities, and local partners to expand reach and engagement.

• Create streamlined partner packages, including materials, briefs, and formats, to facilitate easy collaboration and content sharing.

• Identify scalable distribution levers that enhance reach without diluting brand integrity.

📝 Enhancement Note: The responsibilities highlight a blend of creative production, strategic brand development, and performance-driven optimization, typical of a mid-level to senior role within a fast-paced startup environment. The emphasis on "social-first" content and direct execution indicates a hands-on approach is paramount.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background or demonstrable expertise in Design, Marketing, Communications, or a related creative field is implied.

Experience: 2-6 years of experience as a Creative, with a strong track record in brand building through content. Experience in D2C or agency environments with demonstrable outcomes is a plus.

Required Skills:

• Brand Building: Proven ability to build brands sustainably through content, not just isolated campaigns.

• Visual Taste: Excellent visual judgment in design and editing.

• Motion Design Basics: Proficient in template-based, fast, and scalable motion design and animation.

• Creative Strategy: Strong skills in positioning, format/series development, channel thinking, and a pronounced distribution mindset.

• Data Comfort: Ability to understand key social and paid creative performance metrics and derive smart learnings.

• Hands-on Mentality: Capable of rapid, pragmatic execution while elevating creative standards.

• Copywriting: Expertise in crafting hooks, captions, and series framing.

• Editing: Skilled in short-form storytelling with a clear narrative flow.

• Production: Experience in creator briefing and direction for efficient content production.

• Culture Fit: Deep understanding of sports/football culture, tonality, and matchday dynamics.

• Social-first Design: Proficient in social-first design and packaging, including format setup, thumbnail creation, and ensuring brand recognizability.

• Tool Proficiency: Figma, Adobe Cloud (Premiere, After Effects, Photoshop, Illustrator), CapCut, Notion, Meta Ads Manager, TikTok Ads Manager, YouTube Studio.

Preferred Skills:

• Experience in Paid Social Creatives (performance creatives, ad variants, hook testing).

• Experience with on-ground activation at events/matchdays, local partner activations, and on-site content creation.

📝 Enhancement Note: The requirements emphasize a blend of creative talent, strategic thinking, and analytical capability. The "hands-on" and "social-first" nature of the role means candidates must be comfortable with direct creation and execution, not just strategy. Proficiency in specific tools like Figma, Adobe Suite, and CapCut is critical. The "culture fit" with amateur football is a non-negotiable, implying practical experience or deep passion for the sport.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable examples of successful brand building through sustained content efforts, showcasing long-term impact rather than one-off campaigns.

• A strong visual aesthetic evident in design and editing work, reflecting a sophisticated understanding of modern visual communication.

• Examples of motion design or animation work, particularly those that are template-based, fast to produce, and scalable.

• Case studies detailing creative strategy, including positioning, format/series development, and channel-specific thinking, with a clear distribution mindset.

• Evidence of data-driven decision-making in creative processes, showcasing how performance metrics informed creative iterations and improvements.

• Projects that highlight hands-on execution, demonstrating the ability to rapidly translate ideas into high-quality content.

• Examples of compelling copywriting for social media, including effective hooks, captions, and series framing.

• Short-form video editing showcasing strong narrative flow and storytelling capabilities.

• Documentation of content production processes, including creator briefing and direction examples.

• Visual design examples demonstrating social-first principles, including format setup, thumbnail design, and brand recognizability. Process Documentation:

• Workflows illustrating the end-to-end process of designing, editing, and publishing social-first content (Reels, TikToks, visuals).

• Examples of how a reusable brand system (guidelines, templates, creative principles) was developed and implemented across channels.

• Case studies of establishing recognizable content series or recurring formats, detailing the strategy and impact.

• Documentation of content planning and publishing rhythms for key social media channels.

• Examples of collaboration with growth/advertising teams, demonstrating the process of developing and iterating on paid social creative assets.

• Case studies showing how performance data was translated into actionable creative decisions.

• Examples of cooperation concepts with creators, communities, and local partners, including the development of partner packages.

📝 Enhancement Note: A robust portfolio is crucial for this role, serving as the primary evidence of a candidate's capabilities. It should not only showcase creative output but also the strategic thinking, process, and data-informed approach behind it. Portfolio pieces should ideally demonstrate experience with the specified tools and the specific demands of social-first content creation within a sports context.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-6 years), locations (Cologne, Berlin, London), and the competitive nature of the startup environment, a salary range for a Content Designer (Social-first) is estimated as follows:

• Cologne/Berlin, Germany: €45,000 - €65,000 annually.

• London, United Kingdom: £40,000 - £58,000 annually.

Benefits:

• Competitive Salary: A salary that is attractive and reflects market standards.

• Employee Stock Option Plan (VSOP): Direct participation in the company's success.

• Flexible Remote Work: Ability to work remotely 1-3 days per week depending on office proximity, with potential for 100% remote for Tech & Product roles.

• Remote Work from Abroad: Flexibility to work from locations outside your primary residence for short periods.

• Modern IT Equipment: Provision of necessary tools and devices for productive work.

• 27 Vacation Days: Generous annual leave allowance, with extra provisions for parents.

• Team Events: Regular social gatherings and after-work events at office locations.

• Offsite Retreats: Annual four-day offsite events for the entire team to foster collaboration and strategy development.

• Startup Vibe: Work within a dynamic and evolving startup environment across three cool offices.

• Supportive Team Spirit: Modern tools and virtual office setups to maintain connectivity.

Working Hours: Full-time employment, typically around 40 hours per week, with flexibility around remote work days.

📝 Enhancement Note: The salary estimates are based on industry benchmarks for mid-level creative roles in Germany and the UK, considering the specified experience range and the startup context. The benefits package emphasizes a modern, flexible work environment with strong incentives for employee engagement and long-term commitment, including equity and significant opportunities for team bonding and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Technology / Digital Media, specifically focused on amateur football. PREMATCH Sports GmbH aims to provide a dedicated digital platform for the passion and stories within amateur football.

Company Size: The company is likely a growing startup, indicated by the presence of multiple offices, employee stock options, and a focus on building a brand and culture from the ground up. This size implies a dynamic, fast-paced, and collaborative environment where individual contributions have a significant impact.

Founded: The founding date is not specified, but the company's mission suggests it is a relatively young, ambitious venture looking to disrupt or significantly improve the amateur football digital landscape.

Team Structure:

• The operations likely involve cross-functional teams, with this role sitting within the Marketing & Brand department.

• Collaboration is expected with Growth/Advertising teams for paid social campaigns, and potentially with Product/Tech teams for platform integration.

• The structure is likely lean and agile, characteristic of a startup, with direct reporting lines and a focus on shared goals.

• The presence of multiple office locations suggests a distributed but cohesive team culture. Methodology:

• Data-Driven Creativity: The role necessitates translating performance data into creative strategy and execution, indicating a strong emphasis on analytics and iteration.

• Agile Execution: The "startup-spirit" and "hands-on" mentality point towards agile methodologies, rapid prototyping, and iterative development of content and brand assets.

• Community-Centric Approach: A core methodology will involve understanding and engaging with the amateur football community, leveraging their dynamics and passion for content creation and distribution.

Company Website: prematchapp.de

📝 Enhancement Note: PREMATCH Sports GmbH operates in a niche but passionate market. The company culture is likely driven by a shared love for amateur football and a desire to build a significant digital presence for it. The operations environment will be characterized by innovation, agility, and a strong emphasis on user engagement within the sports community.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Content Designer with a "Social-first" specialization. It requires a solid foundation of 2-6 years of creative experience and the ability to work independently on core responsibilities while also collaborating strategically. The role is instrumental in shaping the brand's visual narrative and direct engagement with its target audience.

Reporting Structure: The role reports into the Marketing & Brand department. Collaboration is expected with Growth/Advertising teams, and potentially with Product and Tech teams. The reporting structure is likely flat, with direct access to leadership for strategic input.

Operations Impact: The Content Designer will have a direct and significant impact on brand perception, audience engagement, and the effectiveness of social media marketing efforts. Their work will be crucial in building brand awareness, fostering community loyalty, and driving user acquisition through compelling visual storytelling and optimized paid creative assets.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in social-first content creation, motion design, and performance creative strategy.

• Brand Strategy Contribution: Grow into a more strategic role, influencing brand direction, content series development, and overall marketing strategy for amateur football.

• Leadership Potential: With demonstrated success and leadership in creative execution and team collaboration, opportunities for leading creative projects or a small creative team may emerge as the company scales.

• Cross-functional Exposure: Gain experience working closely with growth, advertising, and product teams, broadening understanding of the overall business operations.

• Industry Expertise: Become a recognized expert in sports content creation and social media strategy within the amateur football niche.

📝 Enhancement Note: This role offers a clear path for growth within a specialized creative function, with opportunities to expand into broader brand strategy and potentially leadership roles as PREMATCH Sports GmbH scales. The emphasis on hands-on execution combined with strategic input provides a well-rounded development experience.

🌐 Work Environment

Office Type: The company maintains three physical offices in Cologne, Berlin, and London, described as having a "real startup vibe." These locations are designed for collaboration and provide a physical space for team members to connect and work together.

Office Location(s):

• Cologne, Germany: Brüsseler Str. Mittelhaus, 3rd floor 21, 50674 Köln

• Berlin, Germany: Linienstr. 42, 10119 Berlin

• London, United Kingdom: Corsham Street Unit 5 27, N1 6DR London

Workspace Context:

• Collaborative Environment: The offices are set up to encourage interaction and teamwork, facilitating brainstorming and cross-functional collaboration.

• Startup Vibe: Expect a dynamic, energetic, and potentially informal work setting characteristic of early-stage companies.

• Modern Tools & Technology: Access to modern IT equipment and collaboration tools is provided to ensure productivity.

• Flexible Hybrid Model: The expectation is to be in the office 2-3 times per week, allowing for structured collaboration while also providing flexibility for remote work.

• Inter-Office Mobility: The company supports employees working from different offices, allowing them to experience various work environments.

Work Schedule: The role is full-time, implying a standard work week (likely 40 hours). The hybrid model allows for flexibility in structuring the work week, balancing in-office collaboration with remote productivity. The company also offers flexibility for remote work from abroad for short periods.

📝 Enhancement Note: The work environment is designed to foster both collaboration and individual productivity, with a strong emphasis on flexibility and a positive startup culture. The hybrid model with office presence requirements aims to balance the benefits of in-person interaction with the convenience of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit CV and complete a short application form via the provided link.

• Portfolio Review: Candidates will likely be asked to present their portfolio, showcasing relevant work in social-first content design, brand building, and video editing. This is a critical stage to demonstrate creative skills and strategic thinking.

• Skills Assessment: Expect a practical exercise or case study focusing on content creation, creative problem-solving, or strategy development relevant to the amateur football space.

• Cultural Fit & Team Interview: Interviews will assess alignment with PREMATCH Sports GmbH's values, startup spirit, and understanding of football culture. Interaction with potential team members will gauge collaboration style.

• Final Interview: Discussion with hiring managers or leadership to confirm fit, discuss role expectations, and finalize terms.

Portfolio Review Tips:

• Showcase Social-First: Prioritize work that demonstrates a strong understanding of social media platforms, trends, and formats (Reels, TikToks, stories).

• Highlight Brand Building: Include examples that illustrate how you've contributed to building or evolving a brand's visual identity and narrative over time.

• Demonstrate Data-Informed Creativity: If possible, showcase projects where performance data influenced creative decisions or led to measurable improvements.

• Emphasize Hands-on Execution: Clearly present projects where you were directly involved in design, editing, and production.

• Tell a Story: For each portfolio piece, explain the brief, your process, the challenges, your solutions, and the impact or results achieved.

• Tailor to Football: Include any work related to sports, particularly football, to demonstrate your passion and understanding of the culture.

Challenge Preparation:

• Content Creation Task: Be prepared to create a piece of social content (e.g., a short video, a series of graphics) based on a brief related to amateur football. Focus on speed, creativity, and adherence to brand guidelines.

• Strategy Scenario: Anticipate questions about how you would approach building a content series, developing a brand system, or collaborating with influencers/partners for amateur football.

• Tool Proficiency: Be ready to discuss your experience with the specified tools (Figma, Adobe Suite, CapCut, Ads Managers) and potentially demonstrate basic proficiency.

• Culture & Football Knowledge: Prepare to articulate your understanding of amateur football culture, its nuances, and how it can be leveraged for brand storytelling.

📝 Enhancement Note: The application process places a heavy emphasis on a practical portfolio and demonstrable creative execution. Candidates should prepare to showcase not just their design skills but also their strategic thinking, understanding of social media dynamics, and passion for the amateur football niche.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative design, wireframing, and creating social-first graphics and templates.

• Adobe Creative Cloud:

  • Premiere Pro: For video editing and assembling short-form content.
  • After Effects: For motion design, animation, and creating dynamic visual elements.
  • Photoshop: For image editing, graphic design, and creating static visuals.
  • Illustrator: For vector graphics, logos, and scalable design elements.

• CapCut: For quick and efficient mobile/desktop video editing, particularly for short-form social content.

• Notion: Likely used for project management, documentation, team collaboration, and potentially content planning.

Analytics & Reporting:

• Meta Ads Manager: For developing, managing, and analyzing paid social campaigns on Facebook and Instagram, including creative performance tracking.

• TikTok Ads Manager: For managing and analyzing paid advertising campaigns on TikTok, focusing on creative effectiveness.

• YouTube Studio: For publishing content (especially Shorts) and monitoring performance metrics within YouTube.

CRM & Automation: While not explicitly listed as primary tools for this role, understanding how content integrates with broader marketing and sales efforts is beneficial.

• Potential CRM: (e.g., HubSpot, Salesforce) - Understanding how content contributes to lead generation or user engagement funnels.

• Potential Automation Tools: (e.g., Zapier, Make) - For streamlining content workflows or integrations.

📝 Enhancement Note: Proficiency in a suite of design and video editing tools is non-negotiable. The inclusion of Figma alongside Adobe Creative Cloud suggests a modern design workflow. Experience with social media advertising platforms (Meta, TikTok Ads Managers) is crucial for understanding and optimizing paid creative performance. Notion is highlighted as a key tool for organization and collaboration.

👥 Team Culture & Values

Operations Values:

• Passion for Amateur Football: A deep-seated enthusiasm for the sport and its community is fundamental, driving authentic content and engagement.

• Creative Excellence & Innovation: A commitment to pushing creative boundaries, developing unique visual styles, and staying ahead of social media trends.

• Data-Informed Decision Making: Valuing data and analytics to guide creative strategy, measure impact, and continuously improve content performance.

• Hands-on & Pragmatic Execution: A bias for action, enabling rapid creation and iteration, and a willingness to roll up sleeves and get the work done.

• Collaboration & Community: Fostering a supportive team environment and actively engaging with the broader PREMATCH community and partners.

• Startup Spirit: Embracing agility, adaptability, and a proactive approach to building and scaling the brand.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Growth/Advertising teams to ensure creative assets are optimized for paid channels and align with overall marketing objectives.

• Open Communication: Encouraging direct and honest feedback, both within the creative team and across departments, to foster continuous improvement.

• Shared Ownership: A culture where team members feel invested in the company's mission and contribute to shared goals, even outside their immediate responsibilities.

• Knowledge Sharing: Practices that encourage the sharing of insights, best practices, and learnings, particularly regarding social media trends and creative effectiveness.

📝 Enhancement Note: The culture at PREMATCH Sports GmbH is likely a blend of passion-driven enthusiasm for amateur football and the disciplined execution required in a fast-paced startup. Values center around creativity, data, and a hands-on approach, supported by a collaborative team spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Content Cadence: The demand for daily social-first content requires efficient workflows and consistent creative output under tight deadlines.

• Balancing Creativity & Performance: The need to produce visually appealing, brand-aligned content that also performs well in paid advertising campaigns.

• Navigating Amateur Football Nuances: Deeply understanding and authentically representing the diverse and passionate amateur football community without alienating segments.

• Scalability of Brand System: Developing a brand system that is robust enough to scale across multiple channels and formats while remaining flexible and creative.

• Staying Ahead of Trends: Continuously adapting to the fast-evolving landscape of social media platforms, algorithms, and content formats.

Learning & Development Opportunities:

• Advanced Social Media Strategy: Gaining deeper insights into organic and paid social media strategies, including audience segmentation and platform-specific tactics.

• Performance Creative Optimization: Developing expertise in A/B testing, creative variations, and data analysis to maximize the ROI of social content.

• Motion Graphics & Animation: Enhancing skills in After Effects and other tools for more sophisticated motion design and animation.

• Brand System Architecture: Learning to build and manage comprehensive brand guidelines and asset libraries that support consistent brand expression.

• Partnership & Community Building: Developing skills in identifying, nurturing, and collaborating with creators, influencers, and community partners.

• Cross-Functional Acumen: Gaining exposure to other areas of the business, such as product development, growth marketing, and operations.

📝 Enhancement Note: This role presents opportunities to tackle the dynamic challenges of social media content creation within a specific, passionate niche. Growth potential lies in mastering performance-driven creative, expanding strategic influence, and becoming a key player in the brand's digital storytelling.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a social-first content strategy for a niche community like amateur football." (Focus on research, audience understanding, platform selection, and content pillars.)

• "How would you go about building a scalable brand system for PREMATCH Sports GmbH that can be used across Reels, TikTok, and static posts?" (Detail your approach to guidelines, templates, and creative principles.)

• "Walk me through a time you used performance data to significantly improve a piece of social media content or an ad creative." (Prepare a specific case study with metrics and actionable insights.)

• "Imagine we need to launch a new content series focused on local amateur clubs. What would be your first steps, and how would you ensure it resonates with the community?" (Demonstrate strategic thinking and community engagement approaches.) Company & Culture Questions:

• "What excites you most about PREMATCH Sports GmbH's mission to support amateur football?" (Showcase genuine interest and understanding of the sport.)

• "How do you see your creative style aligning with or evolving PREMATCH's brand identity?" (Connect your aesthetic and approach to the company's vision.)

• "Describe your experience working in a startup environment. What are the key challenges and rewards for you?" (Highlight adaptability, proactivity, and resilience.)

• "How do you approach collaboration with teams outside of marketing, such as Growth or Product?" (Emphasize communication, alignment, and shared goals.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the objective, your role, the process, the creative solutions, and the measurable impact or learnings.

• Highlight Social-First Execution: Emphasize your direct involvement in designing, editing, and publishing content for platforms like Reels and TikTok.

• Showcase Brand Building: Present examples that demonstrate your ability to build and maintain a consistent brand voice and visual identity.

• Demonstrate Data-Informed Iteration: If possible, include examples where data influenced your creative decisions and led to improved performance.

• Be Prepared for Live Exercises: Anticipate potential brief, hands-on design or editing tasks during the interview process.

• Articulate Your "Why": Be ready to explain the strategic rationale behind your creative choices and how they serve the brand's objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, data literacy, and a deep understanding of the amateur football landscape. Candidates should be ready to present their portfolio effectively and engage in practical creative challenges.

📌 Application Steps

To apply for this Content Designer position:

• Click the "Jetzt bewerben" button on the PREMATCH Sports GmbH jobs page to initiate your application.

• Portfolio Customization: Ensure your CV and portfolio are tailored to showcase your strengths in social-first content design, brand building, and short-form video editing, with a clear emphasis on your understanding of football culture.

• Resume Optimization: Highlight achievements and responsibilities that align with the requirements, using keywords such as "social-first content," "brand building," "motion design," "video editing," "data-driven creativity," and proficiency in specified tools.

• Interview Preparation: Practice presenting your portfolio, articulate your creative process, and prepare to discuss your approach to content strategy and community engagement, especially within the sports domain. Be ready for potential hands-on creative tasks.

• Company Research: Thoroughly research PREMATCH Sports GmbH, its mission, target audience (amateur football), and existing social media presence to demonstrate genuine interest and cultural fit. Understand their "social-first" approach and the "startup spirit" they value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.