Content Designer (Contract)

📍 Job Overview

Job Title: Content Designer (Contract)

Company: Lovable

Location: Stockholm, Sweden; United Kingdom

Job Type: FULL_TIME

Category: Content Design / UX Writing / GTM Operations

Date Posted: 2026-08-31

Experience Level: 5-10 years

Remote Status: On-site (with potential for hybrid within specified regions)

🚀 Role Summary

• Drive consistency in brand voice and messaging across both in-product experiences and external marketing collateral.

• Own the end-to-end content lifecycle for critical user touchpoints, including onboarding flows, empty states, and error messaging.

• Collaborate cross-functionally with Product Design, Product Management, and Marketing to ensure seamless user journeys and impactful GTM messaging.

• Partner with an external design agency to shape content hierarchy, information architecture, and top-level navigation for the Lovable platform.

📝 Enhancement Note: While the role is titled "Content Designer," its emphasis on in-product messaging, GTM alignment, and collaboration with Product Management positions it closely with Revenue Operations and GTM Operations functions, particularly in ensuring clear, effective communication that drives user adoption and retention. The contract nature suggests a project-focused engagement requiring immediate impact and a high degree of autonomy.

📈 Primary Responsibilities

• Develop and refine all in-product copy, including onboarding sequences, feature introductions, empty states, upgrade prompts, and error messages, ensuring clarity and user guidance.

• Craft compelling and strategically aligned copy for new and existing marketing pages, working in tandem with Product Marketing Managers (PMM) to reflect current Go-To-Market (GTM) messaging.

• Name features, product surfaces, and settings to build a cohesive and intuitive product vocabulary that supports user understanding and adoption.

• Collaborate with an external design partner on content hierarchy, information architecture, and the strategic organization of top-level navigation elements.

• Analyze and optimize existing designed pages that are not effectively landing their message, focusing on improving scannability, hierarchy, and message impact.

• Embed within the marketing and design teams to gain full context on business-wide messaging decisions and ensure consistent application of brand voice.

• Champion a clear and consistent brand voice across all written communications, from in-product UI text to website copy.

📝 Enhancement Note: The responsibilities highlight a dual focus on user experience within the product and external brand communication, common in GTM operations roles that bridge product and marketing. The emphasis on "diagnosing and fixing pages that are already designed but not landing" points to a strong analytical and problem-solving component, crucial for operations roles focused on performance optimization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in English, Communications, Marketing, Design, or a related field is advantageous.

Experience: 5+ years of professional experience in Content Design, UX Writing, or a closely related field, with a proven track record of shipping content within digital products and on marketing websites.

Required Skills:

• Demonstrated expertise in crafting clear, concise, and user-centered copy for in-product experiences (e.g., onboarding, error messages, empty states, upgrade prompts).

• Proven ability to write compelling and persuasive copy for marketing pages, effectively conveying value propositions and driving user engagement.

• A strong portfolio showcasing both in-product and web-based content design work, with clear examples of impact and iteration.

• Proficiency in Figma, enabling seamless collaboration within design workflows and direct contribution to design artifacts.

• A well-defined point of view on brand voice and tone, with the ability to articulate and apply it consistently across different communication channels.

• Experience working within fast-paced, agile design and product teams that ship daily.

• Comfort and experience partnering with external design agencies and internal cross-functional stakeholders (Product, Marketing, Design).

• Full-time capacity and availability for the duration of the contract, treating this engagement as a primary focus. Preferred Skills:

• Content strategy experience, including an understanding of information architecture, content hierarchy, and SEO principles as they relate to website copy.

• Experience in diagnosing and improving the performance of existing web pages based on content effectiveness.

• Familiarity with AI-driven software platforms and the nuances of communicating technical concepts to a broad audience.

📝 Enhancement Note: The requirement for 5+ years of experience and a portfolio demonstrating work on "both sides" (in-product and web) suggests a mid-to-senior level role. The preference for "content strategy chops" indicates that candidates with a strategic, holistic view of content's role in user acquisition and retention will be highly valued, aligning with GTM operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least two distinct projects: one demonstrating in-depth work on in-product copy (e.g., onboarding flow, error messaging system) and another highlighting impactful website or marketing page copy.

• For each project, provide context on the problem, your specific contribution, the design and content process, and measurable outcomes or impact.

• Include examples of how you named features, product elements, or interface components.

• Demonstrate your ability to analyze existing content and propose targeted improvements for clarity, scannability, and persuasive power. Process Documentation:

• Be prepared to articulate your process for collaborating with product designers and PMs within a daily shipping environment, detailing how you integrate into Figma workflows.

• Explain your approach to defining and maintaining a consistent brand voice across diverse content types.

• Describe how you would approach content hierarchy and information architecture discussions with external design partners.

• Outline your strategy for diagnosing and rewriting underperforming web page copy.

📝 Enhancement Note: The emphasis on a portfolio that includes both "in-product" and "web" examples is critical. For operations roles, this translates to demonstrating the ability to influence both the user's journey within the product (driving adoption, retention, and upsell) and their initial perception and conversion before they become users (website copy). This dual capability is highly valued in GTM operations for its direct impact on the entire customer lifecycle.

💵 Compensation & Benefits

Salary Range: Given the contract nature, locations (UK and Sweden), and the requirement for 5+ years of experience in a specialized role, a competitive hourly or daily rate is expected.

• United Kingdom: An estimated range of £400 - £700 per day, or £70,000 - £120,000 annually equivalent, depending on experience and specific contract terms.

• Sweden: An estimated range of 4,000 - 7,000 SEK per day, or 700,000 - 1,200,000 SEK annually equivalent, depending on experience and specific contract terms.

  These are estimates based on industry benchmarks for senior contract Content Designers/UX Writers in these regions and may vary.

Benefits: As a contract role, standard employee benefits may not apply. However, potential benefits could include:

• Flexible working arrangements within the specified on-site locations.

• Opportunity to work with a high-growth, innovative AI company recognized by TIME, Forbes, and CNBC.

• Direct impact on a product that has already seen significant adoption (60+ million projects built).

• Collaboration with a talented, fast-paced, and low-ego team.

• Potential for future engagements or longer-term opportunities based on performance.

Working Hours: This is a full-time engagement, typically expected to be around 40 hours per week. The exact daily schedule may offer some flexibility, aligned with the needs of the design and product teams.

📝 Enhancement Note: Salary estimates are based on general market rates for senior contract UX Writers/Content Designers in London/UK and Stockholm/Sweden. Actual rates can fluctuate based on the specific duration of the contract, the candidate's demonstrated impact, and direct negotiation. The "on-site" designation implies a need to be present in either London or Stockholm, though hybrid arrangements may be discussed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Creation Platform / AI-powered Technology. Lovable operates in a rapidly evolving space, empowering individuals and businesses to build software without traditional barriers. Their focus on AI positions them at the forefront of technological innovation.

Company Size: Small, talent-dense, and moving quickly. This suggests a lean, agile environment where individual contributions have a significant impact.

Founded: November 2024. A very young company, implying a dynamic, startup culture focused on rapid growth, iteration, and market disruption.

Team Structure:

• Embedded within marketing and design teams, working closely with Product Designers and Product Managers.

• Collaboration extends to an external design agency and Product Marketing Managers (PMM).

• The "small, talent-dense" nature suggests a flat hierarchy and direct access to key decision-makers. Methodology:

• Extreme ownership, high velocity, and low-ego collaboration are core tenets.

• Daily shipping of features and updates, indicating a fast-paced development cycle.

• Data-driven decision-making is implied by the focus on impact and iteration.

• Emphasis on user-centricity, as evidenced by the focus on improving user experience through content.

Company Website: https://lovable.dev

📝 Enhancement Note: Lovable's recent founding (November 2024) and rapid growth (60M+ projects) suggest a high-energy, entrepreneurial environment. The company's recognition by TIME, Forbes, and CNBC indicates strong market validation and ambitious growth plans. For a content designer, this means contributing to a narrative that is still being actively shaped and communicated.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level within the Content Design/UX Writing discipline. The "contract" nature means it's a focused, project-driven engagement rather than a traditional long-term career path within this specific role. However, the impact and visibility can lead to future opportunities.

Reporting Structure: The Content Designer will likely report to a Design Lead, Head of Marketing, or a Product Lead, with day-to-day collaboration heavily involving Product Designers and PMs. Partnership with PMM is also key.

Operations Impact: The role directly impacts user acquisition, onboarding success, retention, and potentially upsell conversions through clear, effective communication. By ensuring the product and website "sound like one company," the Content Designer reinforces brand trust and user understanding, which are critical GTM and revenue operations outcomes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in in-product UX writing and marketing copy for a rapidly scaling AI product.

• Portfolio Enhancement: Develop high-impact case studies from a fast-moving, recognized startup, showcasing ability to drive measurable results.

• Industry Exposure: Gain experience with a company at the cutting edge of AI and software creation, working alongside a highly talented team.

• Networking: Build relationships with design, product, and marketing professionals in a dynamic startup environment.

📝 Enhancement Note: While this is a contract role, excelling here could open doors to full-time positions or other high-profile contract opportunities within Lovable or similar fast-growing tech companies. The emphasis on "extreme ownership" means a candidate can truly shape their contribution and demonstrate leadership potential in content strategy and execution.

🌐 Work Environment

Office Type: The role is designated as "On-site," suggesting a preference for in-person collaboration within Lovable's offices in Stockholm or London. Hybrid arrangements may be possible, but the primary expectation is office presence.

Office Location(s): Stockholm, Sweden and London, United Kingdom.

Workspace Context:

• Collaborative Environment: Expect to work closely with product designers and PMs, likely in a shared studio or open-plan office setting, facilitating daily interaction and rapid feedback loops.

• Tools & Technology: Figma will be a primary tool for design and content integration. Access to other relevant design and collaboration software is expected.

• Team Interaction: High degree of cross-functional interaction is central to the role, requiring strong communication and interpersonal skills to work effectively with diverse stakeholders.

Work Schedule: Full-time (approx. 40 hours/week). While core hours will likely align with team needs, there might be some flexibility, especially for a contract role, provided deliverables are met and collaboration is maintained.

📝 Enhancement Note: The "on-site" nature in Stockholm or London suggests an environment conducive to spontaneous discussions and rapid design iteration. For operations roles, this often translates to quicker problem-solving and a stronger sense of team cohesion compared to fully remote setups.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Complete the initial form on Ashby.

2. Intro Call: A brief call with a recruiter to assess initial fit and understand your background.

3. Portfolio Submission: Provide two distinct pieces of work (ideally one in-product, one web, or two from your strongest area).

4. Interviews: Conducted with the marketing and design teams. This stage will involve walking through your portfolio, discussing your process, and assessing your craft and strategic thinking. Expect discussions around brand voice, content hierarchy, and problem-solving for user experience.

5. Paid Trial Work (Potential): In some cases, a paid trial project may be assigned to evaluate your skills and fit in a practical scenario.

Portfolio Review Tips:

• Show, Don't Just Tell: Select work that clearly demonstrates the required skills (in-product copy, web copy, Figma collaboration, voice consistency).

• Quantify Impact: For each piece, articulate the problem, your solution, and the resulting impact (e.g., increased conversion, reduced support tickets, improved user comprehension).

• Highlight Collaboration: Explain how you worked with designers and PMs, especially within Figma.

• Context is Key: Clearly explain the user goal, business objective, and your strategic thinking behind the copy.

• Address the "Rare Combination": If you're stronger on one side (in-product or web), explicitly state this and highlight your exceptional skills on that side, while demonstrating a strong understanding and potential for the other.

Challenge Preparation:

• Figma Familiarity: Be ready to discuss how you'd navigate and contribute within Figma.

• Voice Definition: Prepare to articulate how you define and implement a brand voice.

• Problem-Solving Scenarios: Think about how you'd approach optimizing a confusing onboarding flow or an underperforming landing page.

• Strategic Thinking: Be ready to discuss how content supports broader GTM and product strategy.

📝 Enhancement Note: The interview process emphasizes practical demonstration through the portfolio. For operations candidates, this means framing your content design work not just as writing, but as a strategic tool for driving user behavior, improving efficiency (e.g., reducing support load via clear error messages), and supporting GTM objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design and content integration. Proficiency here is non-negotiable.

• Content Management Systems (CMS): Potentially used for website content, though not explicitly mentioned.

• Project Management Tools: Likely used for task tracking and team collaboration (e.g., Jira, Asana, Trello), although not specified.

Analytics & Reporting:

• Web Analytics: Tools like Google Analytics would be relevant for understanding website page performance, though the primary focus is on content effectiveness rather than deep analytics expertise.

• In-Product Analytics: Tools that track user flows, feature adoption, and error rates would inform content improvements.

CRM & Automation:

• While not directly used by the Content Designer, an understanding of how content integrates with CRM messaging or marketing automation platforms could be beneficial for GTM alignment.

📝 Enhancement Note: The explicit mention of Figma highlights its centrality. For operations professionals, demonstrating proficiency with tools that facilitate cross-functional workflows and data-informed content decisions is key. While this role is content-focused, understanding how content impacts user journeys tracked by analytics and CRM systems adds significant value.

👥 Team Culture & Values

Operations Values:

• Extreme Ownership: Taking full responsibility for the words within the product and on the website, ensuring their quality and impact.

• High Velocity: Contributing to a rapid development cycle, shipping content quickly and iterating based on feedback and data.

• Low-Ego Collaboration: Working effectively and respectfully with designers, PMs, PMMs, and external partners, valuing diverse perspectives.

• User-Centricity: Prioritizing the user's understanding and experience through clear, helpful, and engaging language.

• Brand Consistency: Ensuring the product and marketing communications consistently reflect Lovable's voice and identity.

Collaboration Style:

• Embedded & Integrated: Working directly alongside product and design teams, not as a downstream function.

• Partnership: Collaborating closely with PMM for GTM messaging alignment and with an external agency for strategic content architecture.

• Feedback-Driven: Open to and actively seeking feedback to refine copy and improve user experience.

📝 Enhancement Note: The "extreme ownership" and "high velocity" values are critical for contract roles, signaling that candidates are expected to be self-starters who can deliver results rapidly. The emphasis on low-ego collaboration is vital for integrating into a fast-moving startup environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing In-Product and Web Copy: Effectively switching between the distinct demands of user interface text and marketing narratives.

• Maintaining Voice Consistency: Ensuring a unified brand voice across a rapidly expanding product and marketing footprint.

• Rapid Iteration Cycles: Adapting to a "daily shipping" culture and providing timely content feedback and delivery.

• Working with External Agencies: Collaborating effectively with an external partner on strategic elements like navigation and information architecture.

Learning & Development Opportunities:

• Deep Dive into AI Product: Gain specialized knowledge in articulating the value and functionality of an AI-powered software creation platform.

• High-Growth Startup Experience: Learn how to operate and contribute within a recognized, fast-scaling tech company.

• Cross-Functional Skill Development: Enhance collaboration and communication skills by working closely with diverse teams (Product Design, PM, PMM, external agency).

• Portfolio Building: Create impactful case studies from a company making significant market waves.

📝 Enhancement Note: The primary challenge is the breadth of the role, requiring expertise in both highly technical in-product copy and persuasive marketing copy. For operations professionals, this means leveraging content as a tool to drive adoption and retention, and understanding how to communicate complex technical concepts simply.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define or significantly refine a brand voice. How did you approach it, and what was the impact?" (Focus on process, collaboration, and measurable results.)

• "Walk us through a complex in-product message (e.g., an error state, an upgrade prompt) you designed. What was the user problem, your content solution, and how did you collaborate with designers?" (Highlight problem-solving, user empathy, and Figma integration.)

• "How would you approach diagnosing and rewriting a marketing page that isn't performing well? What metrics would you look at, and what would be your content strategy?" (Demonstrate analytical thinking and GTM alignment.) Company & Culture Questions:

• "What excites you about Lovable's mission to democratize software creation?" (Show genuine interest and alignment with the company's vision.)

• "How do you see your role contributing to a culture of 'extreme ownership' and 'high velocity'?" (Relate your work style to the company's core values.)

• "Describe your experience working with external agencies. How do you ensure alignment and effective collaboration?" (Assess partnership capabilities.) Portfolio Presentation Strategy:

• Structure is Key: For each piece, clearly outline the context (problem, goals), your specific contribution, the process, and the outcome/impact.

• Visual Aids: Use screenshots or mockups to show your copy in situ. If possible, demonstrate within Figma.

• Focus on Impact: Quantify results wherever possible (e.g., "reduced support tickets by X%", "increased conversion by Y%", "improved user comprehension based on user testing").

• Address the "Rare Combination": Be ready to discuss your strengths and how you'd approach the areas where you have less direct experience, framing it as an opportunity for growth and collaboration.

📝 Enhancement Note: When preparing, think about how your content design skills directly support revenue operations and GTM objectives. Frame your portfolio pieces as solutions to business problems, not just exercises in writing. For example, clear onboarding copy reduces churn (revenue retention), and persuasive website copy drives leads (GTM pipeline).

📌 Application Steps

To apply for this operations-adjacent Content Designer position:

• Submit your application through the Ashby careers portal.

• Portfolio Customization: Select and refine at least two pieces of work that best demonstrate your skills in both in-product and web content design. Ensure each piece clearly outlines the problem, your solution, and its impact.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in Content Design/UX Writing, emphasizing achievements in product adoption, user engagement, and brand voice consistency. Integrate keywords like "UX Writing," "Content Design," "Figma," "Onboarding," "Error Messaging," and "GTM Messaging."

• Interview Preparation: Practice articulating your content design process, your approach to brand voice, and how you collaborate within design teams. Be ready to walk through your portfolio with confidence, focusing on tangible results and strategic thinking.

• Company Research: Familiarize yourself thoroughly with Lovable's product, mission, and recent achievements (TIME, Forbes, etc.). Understand their core values (extreme ownership, high velocity) and how your content skills align with their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.