Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Humana

Location: Remote US

Job Type: Full time

Category: UX/Content Design

Date Posted: 2026-08-10T00:00:00

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation and optimization of content for digital product experiences, focusing on user comprehension and engagement within healthcare plans.

• Serve as an embedded partner within cross-functional product teams, influencing user journeys across web, mobile, and emerging digital platforms.

• Apply and contribute to content guidelines, reusable patterns, and design system standards to ensure consistency and scalability.

• Utilize research, analytics, and user feedback to inform content decisions and continuously improve user-facing experiences.

📝 Enhancement Note: The role emphasizes a blend of content design craft and product thinking, requiring a strong understanding of user needs within a complex, regulated industry like healthcare. This positions the role as a critical contributor to Humana's digital transformation efforts.

📈 Primary Responsibilities

• Own content design for assigned features, user journeys, and projects from discovery through to post-launch optimization.

• Translate complex healthcare information into clear, accessible, and user-centered content for UI elements, microcopy, and multi-channel digital experiences.

• Conduct content audits, inventories, and touchpoint mapping to inform content strategy and identify improvement opportunities.

• Plan and execute content throughout the product lifecycle, including creation, review, approval, and quality assurance processes.

• Collaborate closely with product management, design, research, engineering, legal, and compliance teams to ensure cohesive and compliant user experiences.

• Structure content for optimal usability and findability, contributing to information architecture, navigation, and taxonomy development.

• Apply and contribute to content guidelines, standards, reusable patterns, and design system components.

• Leverage analytics, user feedback, and testing insights to measure content performance and drive iterative improvements.

• Proactively identify content opportunities and recommend enhancements that align with user needs and business objectives.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to content design, requiring ownership from initial research and strategy through to ongoing optimization. The emphasis on simplifying complex healthcare information and navigating regulatory environments is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in English, Communications, Journalism, Human-Computer Interaction, or a related field is often preferred for Content Design roles.

Experience: 3+ years of experience in content design, UX writing, content strategy, or a closely related discipline. Proven experience in contributing content from discovery through delivery and iteration.

Required Skills:

• Demonstrated ability to simplify complex or regulated information into clear, accessible digital content.

• Strong writing, editing, and microcopy skills.

• Experience conducting content audits and leveraging user research findings to inform content decisions.

• Working knowledge of information architecture, content structures (taxonomies, models), and digital findability principles.

• Familiarity with accessibility standards and brand/style guidelines.

• Proven experience collaborating effectively within cross-functional product teams (product management, design, research, engineering).

• Proficiency with human-centered design practices and UX processes.

• Experience with design tools such as Figma.

• Ability to manage multiple priorities independently while collaborating effectively.

• A portfolio demonstrating content design work and measurable user impact. Preferred Skills:

• Experience in the healthcare industry or other regulated sectors.

• Familiarity with SEO and content optimization best practices.

• Experience contributing to content guidelines, governance processes, or design systems.

• Knowledge of inclusive and accessible design principles.

• Experience working within agile product development teams.

📝 Enhancement Note: The requirement for a portfolio is critical, emphasizing the need for candidates to showcase tangible results and impact. The preference for healthcare experience and agile methodology points to the specific demands of working within Humana's environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of content design projects with a clear demonstration of user impact.

• For each project, clearly articulate the problem statement, your specific role and contributions, the content design process followed, and the measurable outcomes.

• Highlight examples of simplifying complex information, improving user flows, and contributing to information architecture or taxonomy.

• Include case studies that demonstrate collaboration with cross-functional teams and how data or research informed your content decisions. Process Documentation:

• Showcase examples of content audits, inventories, or touchpoint maps if available.

• Demonstrate how you've applied or contributed to content guidelines, style guides, or design systems.

• Include examples of how you've used analytics, user feedback, or testing insights to iterate on content.

• Provide evidence of navigating content review and approval processes, especially in regulated environments.

📝 Enhancement Note: The portfolio should not only display polished final work but also the candidate's thought process, problem-solving abilities, and understanding of the end-to-end content design lifecycle within product development.

💵 Compensation & Benefits

Salary Range: $65,000 - $88,600 per year

Bonus Incentive: This role is eligible for a bonus incentive plan based on company and/or individual performance.

Benefits:

• Comprehensive Medical, Dental, and Vision benefits.

• 401(k) retirement savings plan.

• Generous Paid Time Off (PTO).

• Company and Personal Holidays.

• Paid Parental and Caregiver Leave.

• Short-term and Long-term Disability coverage.

• Life Insurance.

• Other opportunities supporting whole-person well-being.

Working Hours: 40 hours per week.

📝 Enhancement Note: The provided salary range is a good starting point. For a remote role, candidates should research compensation benchmarks for Content Designers with 3+ years of experience in the US, considering the specific healthcare industry and the cost of living in their respective locations if applicable, though the role is fully remote. The inclusion of a bonus incentive adds to the total compensation potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Insurance and Services)

Company Size: Large Enterprise (Humana is a significant player in the U.S. healthcare market, employing tens of thousands globally).

Founded: Humana was founded in 1961, indicating a long history and established presence.

Team Structure:

• The role is within Humana's Consumer Digital team, suggesting a focus on customer-facing digital products and experiences.

• The Content Designer will be an embedded partner within cross-functional teams, working alongside Product Managers, Designers, Researchers, Engineers, Legal, and Compliance.

• Collaboration with other Content Design peers is also expected, likely forming a broader content community within the organization. Methodology:

• Emphasis on human-centered design practices and user-centricity.

• Data-driven decision-making, utilizing research, analytics, and testing insights.

• Agile product development methodologies are implied, given the mention of "agile product teams" as a preferred qualification.

• Structured content processes, including audits, inventories, and adherence to design systems and guidelines.

Company Website: https://www.humana.com/

📝 Enhancement Note: Humana's large size and established nature mean processes can be robust, potentially involving multiple layers of review, especially concerning compliance and legal. The Consumer Digital team likely operates with a focus on user experience to drive engagement and plan utilization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, indicating a need for independent contribution and ownership of specific features or user journeys. It's a step beyond entry-level UX writing and requires strategic thinking about content's role in product experience.

Reporting Structure: The role involves close collaboration with various departments but likely reports into a Content Design lead or a Product Design/UX leadership within the Consumer Digital team.

Operations Impact: The Content Designer's work directly impacts user understanding of complex healthcare plans, influencing their ability to choose, use, and navigate services. This has a direct effect on user satisfaction, health outcomes, and business goals related to member engagement and retention.

Growth Opportunities:

• Skill Advancement: Deepen expertise in healthcare content strategy, accessibility, and working within regulated environments. Opportunities to contribute to and refine design systems and content governance.

• Leadership Potential: Potential to lead content strategy for larger features or product areas, mentor junior designers, or specialize in areas like information architecture or content operations.

• Cross-Functional Exposure: Gain deep experience working with diverse teams, understanding the full product development lifecycle, and contributing to strategic product decisions.

📝 Enhancement Note: For a mid-level role in a large organization like Humana, growth often involves taking on more complex projects, demonstrating strategic influence, and potentially moving into specialized roles or team leadership. Continuous learning in UX, content strategy, and the healthcare domain will be key.

🌐 Work Environment

Office Type: This is a fully remote position, with the requirement for a dedicated, interruption-free workspace to protect sensitive member information (PHI/HIPAA).

Office Location(s): Remote within the United States. Occasional travel to Humana offices may be required for training or meetings.

Workspace Context:

• Requires a reliable internet connection (minimum 25 Mbps download, 10 Mbps upload).

• Emphasis on privacy and security due to the nature of healthcare data.

• The remote nature necessitates strong self-discipline, proactive communication, and effective use of collaboration tools.

• While remote, the role involves close virtual collaboration with a distributed team.

Work Schedule: Standard 40-hour work week. Flexibility may exist within the workday, but core collaboration hours and meeting attendance will be expected.

📝 Enhancement Note: The "Work at Home Requirements" section is crucial. Candidates must confirm their internet service meets the minimums and that they can maintain a private workspace. The potential for occasional travel means candidates should be open to that possibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session where candidates present their portfolio, detailing specific projects, their process, and the impact of their work. Expect to discuss your role, decisions made, and how you handled challenges.

• Hiring Manager/Team Interview: Deeper dive into experience, problem-solving skills, and collaboration style. May involve behavioral questions and scenario-based questions related to content design challenges.

• Cross-Functional Interview: Potential interview with stakeholders from product, design, or engineering to assess collaboration and ability to work within a team.

• Final Interview: Possibly with a senior leader for final assessment.

Portfolio Review Tips:

• Storytelling: Structure your portfolio around compelling narratives for each project. Clearly define the problem, your solution (content strategy/design), and the results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your content. This could include improvements in task completion rates, reduction in support tickets, increased engagement, or clarity scores.

• Process Clarity: Be prepared to walk through your entire process, from research and discovery to content creation, iteration, and optimization. Highlight how you collaborated with others.

• Relevance: Tailor your presentation to highlight projects that best align with Humana's needs, such as simplifying complex information, working in regulated industries, or improving user journeys.

Challenge Preparation:

• Be ready for potential portfolio presentations or a small design exercise.

• Prepare to discuss how you would approach a specific content challenge, e.g., simplifying a complex insurance policy detail or improving the clarity of a user onboarding flow.

• Practice articulating your thought process clearly and concisely, demonstrating how you would leverage research, data, and collaboration.

📝 Enhancement Note: The portfolio review is paramount. Candidates should meticulously prepare to discuss their work, demonstrating not just design skills but also strategic thinking, problem-solving, and a user-centric approach within a complex domain.

🛠 Tools & Technology Stack

Primary Tools:

• Design Tools: Figma (explicitly mentioned) is a key tool for collaboration and design.

• Content Management Systems (CMS): While not specified, familiarity with enterprise-level CMS is often beneficial for managing content at scale.

• Collaboration Tools: Microsoft Teams, Slack, Zoom, or similar platforms for remote communication and collaboration.

• Project Management Tools: Jira, Asana, Trello, or similar for tracking tasks and workflows.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar for tracking user behavior and content performance.

• Data Analysis Tools: Excel, Tableau, or similar for interpreting data and identifying trends.

CRM & Automation:

• CRM: While not a primary tool for Content Designers, understanding how CRM systems (e.g., Salesforce) store and utilize customer data can be helpful for context.

• Content Optimization Tools: Potentially A/B testing platforms or tools for content analysis.

📝 Enhancement Note: Proficiency in Figma is a must. Familiarity with analytics tools and an understanding of how content integrates with broader customer data platforms and digital marketing tools will be advantageous.

👥 Team Culture & Values

Operations Values:

• Human-Centered: A strong commitment to understanding and serving user needs is central, especially in healthcare.

• Clarity & Accessibility: Emphasis on making complex information understandable and usable by everyone.

• Collaboration: Working effectively across diverse teams (product, design, engineering, legal, compliance) is essential.

• Data-Driven: Decisions are informed by research, analytics, and user feedback.

• Integrity & Compliance: Operating within a regulated environment requires a commitment to accuracy, privacy (HIPAA), and ethical practices.

• Continuous Improvement: A mindset of iterating and optimizing based on performance and feedback.

Collaboration Style:

• Embedded within cross-functional product teams, fostering close working relationships.

• Proactive communication and transparency, especially in a remote environment.

• Constructive feedback exchange during design reviews and content critiques.

• Willingness to partner with subject matter experts (e.g., legal, compliance, clinical) to ensure accuracy and adherence to standards.

📝 Enhancement Note: Humana's values likely revolve around care, integrity, and innovation. For a Content Designer, this translates to a focus on empathy, accuracy, and user advocacy within the digital product space, particularly when dealing with sensitive health information.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Healthcare Complexity: The inherent complexity of healthcare plans, benefits, and regulations presents a significant challenge in creating clear, accessible content.

• Navigating Regulatory Environments: Balancing user needs with strict legal and compliance requirements (HIPAA, etc.) demands careful content creation and review.

• Cross-Functional Alignment: Gaining consensus and alignment across multiple departments with potentially differing priorities can be challenging.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting requires intentional effort and skill.

• Measuring Content Impact: Quantifying the direct impact of content design can sometimes be difficult, requiring sophisticated analytics and testing strategies.

Learning & Development Opportunities:

• Healthcare Domain Expertise: Deepen knowledge of healthcare products, services, and the regulatory landscape.

• Advanced UX Skills: Develop expertise in areas like information architecture, user research methodologies, and accessibility best practices.

• Content Operations & Governance: Gain experience in building and maintaining content systems, design systems, and content governance frameworks.

• Leadership Development: Opportunities to lead content strategy for major initiatives, mentor junior designers, or specialize in high-demand areas.

📝 Enhancement Note: The challenges are substantial and directly related to the industry. Candidates who thrive in complex, regulated environments and are adept at translating difficult concepts will be well-suited. The growth opportunities offer clear paths for career advancement within Humana.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly complex or regulated piece of information for a digital audience. What was your process, and what was the outcome?" (Focus on your methodology, research, and impact)

• "How do you approach collaborating with legal, compliance, and product teams to get content approved and launched?" (Highlight your communication and negotiation skills)

• "Imagine we need to create content for a new feature explaining how users can appeal a denied insurance claim. What are your initial steps, and what key considerations would you have?" (Demonstrate your problem-solving and strategic thinking) Company & Culture Questions:

• "What interests you about working in the healthcare industry, specifically at Humana?" (Research Humana's mission, values, and recent initiatives)

• "How do you ensure your content is inclusive and accessible to all users?" (Discuss your understanding of accessibility standards and best practices)

• "Describe your experience working in an agile environment. How do you contribute to sprint planning and execution?" (Emphasize your adaptability and collaboration within agile frameworks) Portfolio Presentation Strategy:

• Select Wisely: Choose 2-3 projects that best showcase your skills relevant to this role (simplifying complexity, user-centered design, cross-functional collaboration).

• Quantify Everything: For each project, be ready to present metrics demonstrating success (e.g., "Reduced task completion time by X%", "Increased feature adoption by Y%", "Decreased support inquiries by Z%").

• Walk Through Your Process: Clearly articulate your steps, from understanding the problem through research, ideation, content creation, testing, and iteration.

• Highlight Collaboration: Explain how you worked with designers, researchers, PMs, and other stakeholders.

• Be Prepared for Questions: Anticipate questions about your design decisions, how you handled feedback, and what you would do differently.

📝 Enhancement Note: Interview preparation should focus on demonstrating your ability to handle ambiguity, complexity, and regulatory constraints while maintaining a user-first approach. Your portfolio is your primary tool to prove your capabilities.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the provided link on Humana's career site.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience in content design, UX writing, simplifying complex information, and working within regulated industries.

• Resume Optimization: Clearly list your years of experience, specific skills (Figma, content strategy, IA), and quantifiable achievements. Use keywords from the job description naturally.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, quantifiable results, and your collaborative process. Prepare answers to common UX/Content Design and behavioral questions.

• Company Research: Familiarize yourself with Humana's mission, values, recent news, and their digital product offerings to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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