Content Designer & CMS Integrator

📍 Job Overview

Job Title: Content Designer & CMS Integrator

Company: Cogeco Connexion Inc

Location: Montreal, QC, Canada

Job Type: Full time

Category: Marketing Operations / Digital Content Management

Date Posted: 2026-09-08

Experience Level: Entry-level (0-2 years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for the end-to-end creation, management, and publication of digital content across Cogeco's web properties and applications.

• Leverages Content Management Systems (CMS) to format, upload, and maintain text, images, and video assets, ensuring brand consistency and project alignment.

• Collaborates closely with cross-functional teams, including designers, product managers, and marketing specialists, to deliver cohesive and engaging digital experiences.

• Focuses on optimizing content for search engines (SEO) and user engagement, while also performing quality assurance (QA) to guarantee accuracy and proper display across all devices.

📝 Enhancement Note: While the title suggests a design focus, the core responsibilities and required skills heavily lean into content management, CMS administration, and digital content operations. The "Integrator" aspect emphasizes the technical ability to work within and manage CMS platforms, making this role a hybrid of content creation and operational execution within digital platforms. The role also incorporates a crucial multilingual component, requiring Spanish proficiency for content review, which is a significant operational consideration for global or diverse markets.

📈 Primary Responsibilities

• Write, edit, and publish compelling and brand-aligned copy for websites, mobile applications, and other digital touchpoints.

• Utilize Content Management Systems (CMS) such as Strapi, Storyblok, or Drupal to upload, format, and manage diverse content types, including text, images, and videos.

• Ensure all published content adheres strictly to Cogeco's brand guidelines, style guides, and overarching project objectives.

• Collaborate effectively with UX/UI designers, product managers, marketing teams, and technical stakeholders to ensure seamless integration of content into digital experiences.

• Proactively update and optimize existing web content to maintain relevance, accuracy, and improve search engine visibility (SEO).

• Monitor content performance using analytics tools, identifying trends, and providing actionable recommendations for improvement.

• Diagnose and resolve formatting, layout, or technical issues that arise within the CMS environment.

• Conduct thorough quality assurance (QA) checks on content across various browsers and devices to ensure consistent presentation and functionality.

• Develop and maintain comprehensive documentation for CMS processes, standard operating procedures (SOPs), and content workflows.

📝 Enhancement Note: The responsibilities highlight a blend of creative content generation and operational execution. The emphasis on "upload, format, and maintain" within CMS platforms, alongside "troubleshoot formatting, layout, or technical issues," points to a hands-on operational role. The requirement for SEO optimization and performance monitoring further solidifies its place within digital content operations.

🎓 Skills & Qualifications

Education: Bachelor’s Degree or equivalent experience in a related field (e.g., Technical Writing, Content Design, Marketing, Communications, Digital Media). A degree is preferred but not strictly required if equivalent experience is demonstrated.

Experience: Minimum of 1-2 years of professional experience in copywriting, digital content creation, content management, or a similar role.

Required Skills:

• Bilingualism required (English/Spanish): Fluency in both English and Spanish, with intermediate Spanish proficiency specifically for proofreading translated website content. This is critical for working with stakeholders outside of Quebec.

• CMS Proficiency: Familiarity with Content Management Systems (CMS) such as Strapi, Storyblok, Drupal, or similar platforms.

• Content Creation: Strong writing, editing, and proofreading skills with a keen eye for detail, grammar, and brand voice consistency.

• SEO Fundamentals: Basic understanding of Search Engine Optimization principles and best practices for web content.

• Digital Content Best Practices: Knowledge of effective web content creation, formatting, and user experience principles.

• Project Management: Good organizational and project management skills to handle multiple content tasks and deadlines.

• Collaboration: Ability to work effectively and communicate clearly with cross-functional teams.

• AI Prompting: Basic knowledge of Artificial Intelligence (AI) for prompt creation and utilizing custom tools to refine content generation processes.

Preferred Skills:

• Basic knowledge of HTML and CSS for content formatting and troubleshooting.

• Experience with web analytics tools (e.g., Google Analytics) for content performance tracking.

• Familiarity with digital asset management (DAM) systems.

• Understanding of content strategy principles.

📝 Enhancement Note: The required bilingualism (English/Spanish) is a significant differentiator and operational requirement, suggesting the company serves multilingual markets or has international stakeholders. The mention of AI for prompt creation indicates a forward-thinking approach to content operations, requiring adaptability and a willingness to explore new tools. Basic HTML/CSS knowledge is a valuable asset for troubleshooting and fine-tuning content presentation within the CMS.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Content Samples: Showcase a range of written content for digital platforms (e.g., website copy, blog posts, app content, marketing collateral), demonstrating versatility in tone and purpose.

• CMS Workflow Examples: If possible, illustrate experience within a CMS environment, perhaps through screenshots or descriptions of how content was structured, managed, and published.

• SEO Optimization Case Studies: Present examples where content was optimized for SEO, highlighting the strategy, implementation, and measurable results (e.g., improved rankings, traffic).

• Brand Guideline Adherence: Provide examples that clearly demonstrate adherence to specific brand voice, style, and visual guidelines.

• Multilingual Content Handling: If applicable, include samples or descriptions of experience working with translated or multilingual content.

Process Documentation:

• Demonstrate understanding of content lifecycle management, from creation and approval to publishing and maintenance.

• Highlight experience in developing or following documented workflows for content creation, review, and deployment.

• Showcase an approach to quality assurance and content auditing processes to ensure accuracy and compliance.

📝 Enhancement Note: For a role focused on content and CMS integration, a portfolio is crucial. It should not just display writing ability but also technical aptitude within CMS platforms and an understanding of digital content operations. Emphasis should be placed on demonstrating how candidates have managed content lifecycles, ensured brand consistency, and optimized content for digital channels, particularly SEO. The bilingual requirement suggests that showcasing experience with multilingual content management would be highly advantageous.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Content Designers and CMS Integrators in Montreal, QC, with 1-2 years of experience and required bilingual skills, the estimated annual salary range is CAD $50,000 - $65,000. This range accounts for the entry-level nature of the role, the specific technical skills required (CMS, SEO, AI), and the valuable bilingual requirement.

Benefits:

• Professional Development: Opportunities for training, workshops, and courses to enhance skills in content design, CMS technologies, SEO, and AI.

• Health and Well-being Support: Comprehensive health benefits package, potentially including medical, dental, and vision coverage, alongside wellness programs.

• Personal Safety Focus: Commitment to ensuring a safe and supportive work environment for all employees.

• Retirement Savings Plan: Potential for a company-sponsored retirement savings or pension plan.

• Paid Time Off: Generous vacation, sick leave, and public holiday allowances.

• Hybrid Work Model: Flexibility to balance work from home and in-office collaboration.

Working Hours: 37.5 hours per week, typical business hours, with the flexibility inherent in a hybrid work arrangement.

📝 Enhancement Note: The estimated salary range is based on research of similar roles in the Montreal tech and marketing sectors, considering the specified experience level and the significant bilingual requirement. Cogeco's stated commitment to employee well-being and professional development suggests a robust benefits package that aligns with industry standards for full-time employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Media. Cogeco operates as a major player in providing internet, television, and mobile phone services. This industry context implies a need for clear, customer-centric communication and efficient digital service delivery.

Company Size: Cogeco Connexion Inc. is part of the larger Cogeco Inc. group, which is a significant enterprise. This suggests a structured corporate environment with established processes, but also opportunities for impact within specific departments. The size implies access to resources and potential for career growth.

Founded: Cogeco was founded in 1957. This long history indicates stability, a well-established market presence, and a deep understanding of its customer base and industry dynamics. This longevity often translates to a culture that values experience and continuous adaptation.

Team Structure:

• The Content Designer & CMS Integrator will likely be part of a Digital Marketing, Marketing Operations, or Product team.

• The team structure is expected to be collaborative, involving close reporting lines to a Digital Content Manager or Marketing Lead.

• Cross-functional collaboration will be essential, requiring interaction with design, product development, IT, customer service, and regional marketing teams. Methodology:

• Content operations are likely data-informed, utilizing analytics to guide content strategy and optimization efforts.

• Workflow planning and optimization will be key, especially concerning the efficient use of the CMS and content production pipelines.

• Emphasis will be placed on maintaining brand consistency and a high standard of digital experience across all platforms.

Company Website: https://cogeco.ca/

📝 Enhancement Note: Cogeco's industry (telecom/media) means that digital content is a primary interface for customer engagement and service. The company culture, described as "agile and dedicated" with "genuine connections," suggests a dynamic yet supportive environment. The emphasis on diversity and inclusion is a strong cultural indicator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to junior professional stage (0-2 years of experience). It serves as a foundational role within digital content operations, providing hands-on experience with CMS, content creation, and digital platform management.

Reporting Structure: The Content Designer & CMS Integrator will likely report to a manager or lead responsible for digital content, web operations, or digital marketing. This provides direct mentorship and guidance within the operations function.

Operations Impact: This role directly impacts customer experience by ensuring digital content is accurate, engaging, and accessible. It contributes to brand perception, customer acquisition (through SEO-optimized content), and customer retention (through informative and user-friendly content). Efficient CMS integration also supports broader marketing and product launch initiatives.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like SEO content strategy, advanced CMS administration, digital asset management, or AI-driven content optimization.

• Skill Development: Opportunities to deepen expertise in specific CMS platforms, learn advanced analytics, and gain proficiency in related marketing technologies.

• Leadership Path: Progression into roles such as Senior Content Designer, Content Strategist, Digital Content Manager, or Web Operations Lead, overseeing content initiatives and teams.

📝 Enhancement Note: The role offers a clear pathway for growth within digital content operations. The combination of creative writing, technical CMS skills, and operational responsibilities provides a strong foundation for various career trajectories within marketing, digital product, or operations. The hybrid nature of the role also prepares individuals for modern work environments.

🌐 Work Environment

Office Type: The role is designated as Hybrid, meaning it will involve a mix of working from home and working from Cogeco's office locations. This offers flexibility while maintaining opportunities for in-person collaboration.

Office Location(s): The primary listed location is Montreal, QC, Canada. However, "Montreal PVM 37.5HRS" and other derived locations like Burlington suggest potential for presence in multiple Cogeco offices or collaboration across different regional hubs.

Workspace Context:

• The hybrid model allows for focused individual work (e.g., writing, CMS updates) in a remote setting and collaborative sessions (e.g., brainstorming, project planning) in the office.

• Access to standard office technology, including computers, internet, and potentially specialized software for content creation and management, will be provided.

• Opportunities for direct interaction with team members, managers, and cross-functional colleagues in the office environment.

Work Schedule: The standard working hours are 37.5 hours per week. The hybrid arrangement allows for some flexibility in managing the daily schedule, aligning with operational needs and personal productivity preferences.

📝 Enhancement Note: The hybrid work environment is a key aspect, balancing the need for focused content work with the benefits of in-person team collaboration. Candidates should be comfortable managing their time effectively across both remote and office settings. The specific office days in the hybrid model are not detailed, suggesting flexibility or a need for clarification during the interview process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, bilingualism, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager focusing on experience, technical skills (CMS, SEO, AI), and understanding of content operations. Expect behavioral questions related to collaboration and problem-solving.

• Portfolio Review & Case Study: Presentation of your portfolio, highlighting relevant content samples and CMS experience. You may be asked to complete a short content creation or CMS-related task/case study, potentially involving Spanish content review.

• Cross-functional Meet & Greet: An opportunity to meet with potential team members or stakeholders from design, product, or marketing to assess collaboration style and team dynamics.

• Final Interview: May involve senior leadership or a final confirmation interview.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong examples that showcase your best work in copywriting, digital content creation, and CMS usage. Ensure a mix that highlights your ability to write for different audiences and purposes.

• Highlight Bilingualism: If you have examples of translated content or content created for Spanish-speaking audiences, feature them prominently.

• Demonstrate CMS Aptitude: If possible, include screenshots or a brief walkthrough of how you managed content within a CMS. Explain the process and your role.

• Quantify Impact: Whenever possible, include metrics or explain the positive impact of your content (e.g., improved engagement, SEO ranking, clarity of information).

• Structure for Clarity: Organize your portfolio logically. For each piece, briefly describe the objective, your role, the tools used (especially CMS), and the outcome.

Challenge Preparation:

• Content Task: Be prepared to write a short piece of copy for a specific digital channel or audience, or to review and edit a piece of Spanish content for accuracy and brand tone.

• CMS Scenario: You might be asked to describe how you would approach uploading, formatting, or troubleshooting content within a hypothetical CMS scenario.

• SEO Question: Expect questions about how you would optimize a given piece of content for search engines.

• Brand Voice: Be ready to discuss how you adapt your writing style to match specific brand guidelines.

📝 Enhancement Note: The interview process is likely to be multi-stage, with a strong emphasis on practical skills assessment, particularly bilingualism and CMS proficiency. The portfolio review is a critical component, so candidates should prepare examples that directly address the responsibilities and qualifications listed.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Strapi, Storyblok, Drupal, or similar platforms. Proficiency in at least one is essential, with familiarity across others being a plus. This is where content is managed, structured, and published.

• Content Creation & Editing Software: Microsoft Office Suite (Word), Google Workspace (Docs), potentially Adobe Creative Suite (for basic image editing if applicable).

• AI Tools: Basic knowledge of AI for prompt creation and content refinement tools. This indicates an evolving content workflow incorporating AI assistance.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms for monitoring content performance, user behavior, and SEO effectiveness.

• Reporting Dashboards: Experience with tools that aggregate data for reporting on content KPIs.

CRM & Automation:

• While not explicitly listed as primary, familiarity with how content integrates with customer journeys managed in CRM systems (e.g., Salesforce, HubSpot) could be beneficial.

• Understanding of marketing automation platforms (e.g., Marketo, Pardot) in relation to content distribution.

📝 Enhancement Note: The core technical requirement is CMS proficiency. The mention of AI for prompt creation is a forward-looking skill that differentiates candidates. Basic HTML/CSS knowledge is also highlighted as an asset, suggesting that candidates who can handle minor front-end adjustments within the CMS will be highly valued.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong commitment to delivering clear, accurate, and engaging content that serves customer needs and enhances their experience with Cogeco's services.

• Collaboration: Valuing teamwork and open communication to ensure seamless integration of content across different departments and projects.

• Quality & Accuracy: A dedication to maintaining high standards in content creation, editing, and publishing, with meticulous attention to detail and brand consistency.

• Innovation & Adaptability: Embracing new technologies and methodologies, such as AI in content creation, and adapting to evolving digital trends.

• Inclusion & Diversity: As stated by Cogeco, a commitment to fostering a diverse and inclusive environment where all employees feel valued and respected.

Collaboration Style:

• Expect a collaborative environment where ideas are shared freely, and feedback is integral to the content development process.

• Cross-functional teams will work together to achieve common digital experience goals, requiring strong interpersonal and communication skills.

• A culture that encourages continuous learning and improvement, particularly in the rapidly changing digital content landscape.

📝 Enhancement Note: Cogeco's stated values of diversity, inclusion, and genuine connections are central. For operations roles, this translates to an expectation of respectful collaboration, a willingness to share knowledge, and an understanding that diverse perspectives lead to better outcomes. The emphasis on "winning for our customers" underscores a results-oriented yet customer-centric approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Technical Demands: Juggling the need for compelling copywriting with the technical requirements of CMS integration and optimization.

• Multilingual Content Management: Ensuring accuracy, cultural relevance, and brand consistency across English and Spanish content.

• Keeping Pace with Digital Trends: Adapting to new content formats, SEO algorithm changes, and emerging technologies like AI in content creation.

• Cross-functional Alignment: Effectively collaborating with diverse teams who may have different priorities or technical understanding.

• Data Interpretation: Translating content performance analytics into actionable content improvements.

Learning & Development Opportunities:

• CMS Mastery: Deepen expertise in specific CMS platforms used by Cogeco, potentially becoming a subject matter expert.

• Advanced SEO Training: Develop skills in technical SEO, keyword research, and content strategy for improved search rankings.

• AI in Content: Explore advanced AI tools and techniques for content generation, editing, and personalization.

• Digital Strategy: Gain exposure to broader digital marketing strategies and how content fits into the overall customer journey.

• Project Management Skills: Enhance skills in managing multiple projects, timelines, and stakeholder expectations.

📝 Enhancement Note: This role presents opportunities to grow in a dynamic digital environment. The challenges are typical of modern content operations roles, requiring adaptability and a proactive learning mindset. The growth opportunities are well-defined, allowing for specialization or broader career development within Cogeco.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating and publishing content within a CMS. What steps do you take to ensure quality and accuracy?"

• "How do you approach optimizing web content for SEO? Can you provide an example?"

• "How would you handle a situation where you need to quickly publish translated content in Spanish, and you suspect minor errors in the translation?"

• "Walk me through a time you collaborated with designers or product managers on a digital content project. What was your role and the outcome?"

• "What are your thoughts on using AI in content creation? How might you leverage AI tools responsibly in this role?" Company & Culture Questions:

• "What do you know about Cogeco and our services? Why are you interested in working here?"

• "How do you align your work with company values like diversity, inclusion, and customer focus?"

• "Describe your preferred work environment and how you thrive in a hybrid setting."

• "How do you stay updated on the latest trends in digital content and CMS technology?" Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies. Explain the problem, your solution (content creation/CMS integration), your process, and the results achieved.

• Highlight Key Skills: Explicitly point out how each example demonstrates your copywriting, CMS, SEO, or bilingual skills.

• Demonstrate Technical Aptitude: If showing CMS work, explain the features you used and how they helped manage content efficiently.

• Engage and Invite Questions: Present clearly and concisely, leaving ample time for the interviewer to ask questions about your work and approach.

📝 Enhancement Note: Candidates should prepare concrete examples that demonstrate their practical application of skills. The bilingual requirement will likely be tested directly, so be ready to speak and potentially write in Spanish. Emphasize problem-solving, collaboration, and a proactive approach to learning and content optimization.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Cogeco Careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your specific experience with CMS platforms, copywriting for digital channels, SEO best practices, and any multilingual content management experience.

• Resume Optimization: Ensure your resume clearly lists your proficiency in English and Spanish, your years of experience in content management/creation, and any familiarity with specific CMS tools mentioned (Strapi, Storyblok, Drupal). Use keywords from the job description.

• Interview Preparation: Practice articulating your experience with the responsibilities outlined, especially focusing on content lifecycle management, CMS integration, and cross-functional collaboration. Prepare to discuss your portfolio in detail.

• Company Research: Familiarize yourself with Cogeco's services, recent news, and their stated company culture, particularly their emphasis on diversity and inclusion. Understand how your role contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.