Content Designer (12 Month FTC)

📍 Job Overview

Job Title: Content Designer (12 Month FTC)

Company: Lloyds Banking Group

Location: London, England, United Kingdom

Job Type: Full-time, Temporary

Category: Content Design / UX Writing

Date Posted: June 19, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on creating clear, accessible, and engaging digital content to solve customer problems and enhance user experiences within a large financial services organization.

• You will be responsible for developing genuine empathy for users, understanding their needs, and translating complex information into simple, people-focused language.

• Collaboration with cross-functional design teams is essential to ensure consistency in voice, tone, and overall customer experience across various touchpoints.

• The position involves shaping copy options, discussing the rationale behind word choices, and contributing to the overall design approach and strategy.

📝 Enhancement Note: While this role is titled "Content Designer," its responsibilities heavily align with UX Writing and Customer Experience Design, particularly within the financial services sector. The focus on "solving real customer problems" and "people-focussed language" strongly indicates a UX-centric approach rather than purely marketing or editorial content creation. The 12-month fixed-term contract nature also suggests a project-based need, likely tied to digital transformation initiatives.

📈 Primary Responsibilities

• Craft engaging, readable, and accessible content that contributes to exceptional digital customer experiences.

• Develop deep empathy for users by understanding their needs, aspirations, and challenges through research and insights.

• Actively collaborate with other designers and stakeholders within a multi-disciplinary team, contributing ideas and co-creating solutions.

• Share content design expertise to influence and shape the broader design strategy and best practices within the organization.

• Ensure consistency in language and messaging across all customer interactions and digital touchpoints, maintaining brand voice and tone.

• Articulate the rationale behind content decisions and effectively communicate the impact of clear writing on customer outcomes through storytelling and data.

📝 Enhancement Note: The responsibilities emphasize a user-centered design process, highlighting the need for empathy, research integration, and collaborative problem-solving. The emphasis on "consistency" and "telling stories about your work" suggests the need for strong communication and advocacy skills within a corporate environment, particularly in a regulated industry like financial services.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in English, Communications, Journalism, Design, or a related field would be beneficial. A strong portfolio demonstrating relevant skills is prioritized over formal education.

Experience: A minimum of 2 years of professional experience in writing concise, clear, and consistent copy across various digital channels is required. Experience within the financial services industry is preferred but not mandatory, with transferable skills from complex environments being highly valued.

Required Skills:

• Minimum 2 years of experience in writing concise, clear, and consistent copy for digital channels.

• Collaborative attitude and ability to work effectively within a busy, multi-disciplinary team.

• Confidence in writing on-brand content, adapting to multiple tones of voice as required.

• Strong communication skills for sharing copy with internal stakeholders and confidently receiving constructive feedback.

• A demonstrable interest in learning about Design as a subject area and applying design thinking principles.

• Willingness to share knowledge and actively participate in the broader Design community within the organization. Preferred Skills:

• Experience working within the financial services industry or other complex, regulated environments.

• Familiarity with user research methodologies and integrating insights into content creation.

• Understanding of accessibility standards (e.g., WCAG) and their application in content design.

• Experience with content management systems (CMS) or digital publishing platforms.

• Knowledge of SEO best practices as they apply to digital content.

📝 Enhancement Note: The "2-5 years" experience level derived from AI analysis suggests roles ranging from a junior to a mid-level content designer. The emphasis on "transferable experience" and "recognizing skills developed in many ways" indicates a flexible approach to candidate evaluation, prioritizing demonstrated ability and potential over rigid educational or experience requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating at least 2 years of professional content creation experience, with a strong focus on digital channels.

• Case studies showcasing how you have translated user research, data, or business requirements into clear, effective, and accessible content solutions.

• Examples of content that illustrate your ability to adapt voice and tone for different audiences and contexts within a brand framework.

• Demonstrations of your collaborative process, possibly including examples of working with designers, researchers, or product managers.

• Evidence of creating content for complex environments, ideally including financial services, or demonstrating an understanding of similar challenges. Process Documentation:

• The ability to articulate your content design process, from initial brief and user understanding to content creation, review, and iteration.

• Documentation of how you ensure content accessibility and compliance with relevant standards.

• Examples of how you have contributed to or maintained consistency in content across multiple platforms or customer journeys.

• A clear understanding of how to receive, process, and integrate feedback from stakeholders to refine content.

📝 Enhancement Note: For a Content Designer role, the portfolio is paramount. It should not just showcase finished pieces but the process behind them. Candidates should be prepared to discuss their decision-making, research integration, and how they addressed specific user needs or business objectives with their content. Given the company is Lloyds Banking Group, demonstrating an understanding of financial services terminology and regulatory considerations within content is a significant advantage.

💵 Compensation & Benefits

Salary Range: £48,987 - £54,430 per annum.

Benefits:

• A generous pension contribution of up to 15%.

• An annual performance-related bonus.

• Share schemes, including free shares, offering potential for long-term financial growth.

• A range of lifestyle benefits, such as discounted shopping.

• 28 days of annual leave, in addition to bank holidays, providing ample time for rest and personal pursuits.

• A variety of wellbeing initiatives designed to support employee health and mental resilience.

• Generous parental leave policies to support employees with family responsibilities.

Working Hours: Full Time, typically around 40 hours per week. The role operates on a hybrid model, requiring colleagues to spend at least two days per week (or 40% of their time) at a Lloyds Banking Group office site. Flexibility is supported, with options such as job sharing and hybrid working arrangements available.

📝 Enhancement Note: The salary range is competitive for a Content Designer with 2-5 years of experience in the London area, aligning with industry benchmarks for roles requiring specialized skills in a major financial hub. The benefits package is comprehensive, reflecting the offerings of a large, established corporation like Lloyds Banking Group, with a strong emphasis on financial well-being and work-life balance support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking & Financial Services). Lloyds Banking Group is one of the UK's leading financial services groups, offering a wide range of banking and financial services. This industry context implies a need for accuracy, compliance, and a strong focus on customer trust and security in all communications.

Company Size: Large. As a major banking group, LBG employs a significant number of people, which means established processes, diverse teams, and opportunities for internal mobility and collaboration across various departments.

Founded: 2009 (Lloyds Banking Group formed from the merger of Lloyds TSB and HBOS). The company has a long heritage through its constituent brands, providing a stable and established corporate environment.

Team Structure:

• The Content Designer will likely be part of a broader Digital Design or Customer Experience team, working within a specific business unit or digital transformation initiative.

• This team is expected to be multi-disciplinary, including other designers, content strategists, UX researchers, product managers, and potentially developers.

• Collaboration is key, with a reporting structure that likely leads up through design leadership or a digital product lead. Methodology:

• The role emphasizes a user-centered design approach, utilizing research and insights to inform content creation.

• There is a clear focus on agile methodologies, evident in the hybrid working model and the emphasis on iterative content development and feedback loops.

• The company is undergoing significant digital transformation, suggesting a dynamic environment where new processes and technologies are being adopted to improve customer experience and operational efficiency.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: Working within Lloyds Banking Group means operating within a highly regulated environment. While innovation and user experience are priorities, all content must adhere to strict compliance and brand guidelines. The company's stated purpose "to help Britain prosper" suggests a mission-driven culture where employees are encouraged to see the broader impact of their work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, requiring demonstrable experience and the ability to work autonomously within a team. It's a stepping stone for individuals looking to deepen their expertise in UX writing and content strategy within a large corporate setting. The fixed-term nature means it's an opportunity to gain significant experience and potentially transition to a permanent role or other projects within the group.

Reporting Structure: The Content Designer will likely report to a Content Lead, Design Manager, or UX Lead within a digital or product team. They will collaborate closely with UX designers, researchers, product owners, and business stakeholders.

Operations Impact: The role's impact is directly tied to improving customer satisfaction, reducing customer effort, and increasing conversion rates through clear, effective communication. By simplifying complex financial information, the Content Designer helps customers make informed decisions, builds trust, and contributes to the overall efficiency of digital services, thereby supporting the company's operational goals and its mission to "help Britain prosper."

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX writing, content strategy, information architecture, and accessibility, potentially specializing in financial services content.

• Career Progression: Opportunity to move into senior Content Designer roles, Content Strategist, UX Lead, or even management positions within the design function.

• Industry Exposure: Gain extensive experience in the financial services sector, a valuable area for continued career development.

• Learning & Development: Access to LBG's internal training programs, workshops, and potentially external courses or conferences related to design and content.

📝 Enhancement Note: The 12-month fixed-term contract (FTC) is a crucial aspect. While it offers a great opportunity to gain experience and make an impact, candidates should clarify the potential for extension or conversion to a permanent role during the application process. The growth opportunities are significant within a large organization like LBG, especially if the candidate proves their value during the FTC.

🌐 Work Environment

Office Type: Hybrid working model, meaning a blend of remote work and in-office presence. The London office at 25 Gresham Street is a modern corporate environment designed for collaboration and focused work.

Office Location(s): London, specifically 25 Gresham Street, London. This prime location offers excellent transport links and access to amenities within the city.

Workspace Context:

• The office will provide a collaborative space for team meetings, workshops, and in-person discussions with colleagues.

• Access to company IT infrastructure, tools, and resources necessary for content design and collaboration.

• Opportunities for informal networking and relationship-building with a diverse range of professionals across the banking group.

• A professional corporate setting that balances the need for focused individual work with team interaction.

Work Schedule: Full-time, with a hybrid arrangement. Colleagues are expected to be in the office for at least two days per week or 40% of their time. This structure allows for flexibility while ensuring team cohesion and in-person collaboration. Standard business hours are expected, with potential for occasional flexibility depending on project needs.

📝 Enhancement Note: The hybrid model is a key feature. Candidates should consider their comfort level with this arrangement and ensure