Content Curator / Graphic Designer

📍 Job Overview

Job Title: Content Curator / Graphic Designer

Company: NOLA Public Schools

Location: New Orleans, Louisiana, United States

Job Type: Full-time

Category: Communications & Marketing Operations

Date Posted: 2026-06-24

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive strategic communication initiatives for NOLA Public Schools by creating compelling written, visual, and digital content to enhance district visibility and stakeholder engagement.

• Oversee and grow the district's social media presence across key platforms, developing engaging content and analyzing performance metrics to refine strategy.

• Provide essential audiovisual (AV) and television production support for district events, meetings, and broadcasts, ensuring professional quality and seamless execution.

• Foster cross-functional collaboration by cross-training with team members, ensuring comprehensive communications coverage and support across all channels.

• Maintain and enforce the district's brand identity and messaging consistency across all print, digital, and media outputs.

📝 Enhancement Note: This role is critical for the district's external relations and internal communications. While the title includes "Graphic Designer," the core responsibilities lean heavily into broader communications strategy, content creation, and media production, typical of a Communications Specialist or Manager role within a public sector organization. The "Content Curator" aspect suggests a focus on sourcing, organizing, and disseminating existing information alongside original content creation.

📈 Primary Responsibilities

• Develop and execute comprehensive communication strategies aligned with NOLA Public Schools' mission, vision, and values, ensuring all messaging supports educational goals.

• Create diverse and engaging content, including written articles, social media posts, infographics, and video scripts, tailored for various platforms and audiences.

• Manage the district's social media calendar, scheduling posts, monitoring engagement, responding to inquiries promptly, and generating performance reports to inform future content strategies.

• Provide end-to-end AV and TV production support, including setup, operation, and troubleshooting of equipment for board meetings, press conferences, and live events.

• Coordinate and execute live-streaming and recording services for internal communications, external broadcasts, and archival purposes.

• Assist in the production and editing of video content, utilizing professional software to enhance quality for social media, website, and potential television distribution.

• Ensure strict adherence to the district's branding guidelines across all communication materials, reinforcing a consistent and professional image.

• Collaborate closely with school principals, department heads, and community partners to gather success stories, highlight achievements, and strengthen stakeholder relationships.

• Serve as a backup resource for other communications functions, including media relations, newsletter production, website updates, and crisis communications, demonstrating adaptability and broad skill coverage.

• Actively participate in cross-training initiatives with the communications team to build redundancy and ensure continuous operational coverage across all communication platforms.

📝 Enhancement Note: The responsibilities emphasize a blend of creative content development and technical production, requiring a candidate who can manage both strategic messaging and hands-on execution. The cross-training and backup responsibilities highlight the need for a team player with a broad skill set within the communications department.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a closely related field is required. This foundational education is essential for understanding communication theory, strategic messaging, and audience engagement principles relevant to public education. Experience:

• A minimum of 5 years of progressive experience in communications, media production, or social media management is required. This experience should demonstrate a proven track record in developing and executing communication plans, managing digital platforms, and producing professional content. Experience within a public sector or educational institution is highly valued. Required Skills:

• Strategic Communications Planning: Ability to develop and implement communication strategies that align with organizational goals, target specific audiences, and measure impact.

• Content Creation (Written & Visual): Exceptional writing, editing, and proofreading skills for diverse formats (press releases, website copy, social media posts, reports). Proficiency in creating visually appealing graphics and multimedia content.

• Social Media Management: Deep understanding of major social media platforms (Facebook, Instagram, X, LinkedIn, YouTube), including content strategy, scheduling tools (e.g., Hootsuite, Buffer), community management, and analytics interpretation.

• Audiovisual (AV) Production: Hands-on experience with AV equipment operation, setup, troubleshooting, and live-streaming technologies for events and broadcasts.

• Video Editing: Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent, for producing polished video content.

• Brand Management: Ability to ensure consistent application of brand guidelines across all communication channels.

• Stakeholder Engagement: Skills in building and maintaining relationships with internal and external stakeholders, including school staff, parents, community partners, and media.

Preferred Skills:

• Graphic Design Software: Proficiency with graphic design tools like Canva or the Adobe Creative Suite (Photoshop, Illustrator) for enhanced visual content creation.

• Media Relations: Experience working with local media outlets, pitching stories, and managing press inquiries.

• Crisis Communications: Familiarity with developing and executing communication plans during sensitive or urgent situations.

• Public Speaking/Presentation: Ability to present information clearly and effectively to various groups.

• Website Content Management: Experience updating and managing content on district websites (e.g., using a CMS like WordPress).

📝 Enhancement Note: The required experience level (5+ years) suggests this is not an entry-level position and candidates are expected to possess a significant degree of autonomy and expertise in core communication functions. The preference for specific software and public sector experience indicates a desire for candidates who can hit the ground running with minimal training in specialized areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Content Strategy Examples: Showcase examples of communication plans developed for specific initiatives or campaigns, demonstrating strategic thinking, audience segmentation, and channel selection.

• Published Content Samples: Include a curated selection of written articles, website copy, social media posts, and press releases that highlight strong writing and messaging skills.

• Visual Design Showcase: Present examples of graphic design work, including infographics, social media graphics, presentations, or branding materials, demonstrating creative application and brand adherence.

• Video Production/Editing Samples: Provide links to or clips of video projects, showcasing editing skills, storytelling ability, and technical proficiency in AV production and live-streaming.

• Social Media Performance Metrics: Include case studies or examples that demonstrate successful social media campaign outcomes, supported by analytics data (engagement rates, reach, follower growth).

Process Documentation:

• Content Development Workflow: Be prepared to discuss your process for conceptualizing, creating, reviewing, and approving content, emphasizing efficiency and quality control.

• Social Media Management Process: Outline your approach to social media content planning, scheduling, community engagement, and performance tracking.

• AV/TV Production Workflow: Describe your typical process for supporting events, including pre-production planning, on-site execution, and post-production editing.

• Brand Compliance Procedures: Explain how you ensure brand consistency across all communications and manage brand assets.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should select pieces that best represent their skills in content creation, graphic design, social media management, and AV production, with a clear emphasis on how their work supported organizational objectives. Demonstrating a structured approach to content development and production processes will be key.

💵 Compensation & Benefits

Salary Range:

• The provided salary range for this position is $60,400 - $89,486 annually. This range is determined based on factors such as the candidate's educational background, years of relevant experience, and alignment with compensation benchmarks for similar roles within NOLA Public Schools and the broader New Orleans area. Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.

• Retirement Plan: Participation in a pension or 401(k)-style retirement savings plan, often with employer matching contributions.

• Paid Time Off: Generous vacation days, sick leave, and paid holidays to ensure work-life balance.

• Professional Development: Opportunities for training, workshops, and continued education to enhance skills and career growth within the education sector.

• Life and Disability Insurance: Employer-provided life insurance and long-term disability coverage.

• Employee Assistance Program (EAP): Confidential counseling and support services for employees and their families.

Working Hours:

• This is a full-time position, typically requiring 40 hours per week. However, flexibility is expected, as the role may require working evenings and weekends to support district events, board meetings, and urgent communication needs.

📝 Enhancement Note: The salary range indicates a mid-level professional role. The stated benefits are typical for public sector employment and emphasize stability and employee support. The requirement for flexible hours, including evenings and weekends, is common for communications roles supporting public entities with frequent events and critical communications needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education / Public Sector / Government

Company Size: NOLA Public Schools is a large public school district, likely employing thousands of individuals across administrative offices and numerous educational institutions. This size implies a structured environment with established processes and a significant impact on the community.

Founded: While the exact founding date of NOLA Public Schools in its current iteration isn't explicitly stated, the district has a long history of serving New Orleans, reflecting a deep commitment to the city's educational future.

Team Structure:

• The Content Curator / Graphic Designer will likely be part of the central Communications or Public Relations department within NOLA Public Schools.

• This department is typically structured with a Director or Chief Communications Officer at the helm, overseeing various specialists in areas like media relations, digital communications, content creation, and potentially community outreach.

• Collaboration is expected with various departments (e.g., Superintendent's Office, HR, Academic Affairs) and with staff at individual schools to gather stories and support their communication needs. Methodology:

• Data-Driven Content: Communication strategies and content creation are expected to be informed by data, including social media analytics, website traffic, and stakeholder feedback.

• Mission-Centric Approach: All communications efforts are designed to support the district's vision of high-quality education and student success.

• Collaborative Workflow: Emphasis on teamwork, cross-training, and shared responsibility within the communications department to ensure comprehensive coverage and efficient workflow.

• Brand Consistency: A rigorous approach to maintaining brand identity and messaging across all platforms to build trust and recognition.

Company Website: https://www.nolapublicschools.org/

📝 Enhancement Note: Working within a public school district means operating within a mission-driven environment focused on student outcomes and community well-being. The culture likely values collaboration, transparency, and a commitment to public service. The scale of operations means opportunities to impact a large population.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, requiring 5+ years of experience. It's a hands-on position focused on execution within the communications function, contributing directly to the district's external and internal messaging efforts.

Reporting Structure: The Content Curator / Graphic Designer will likely report to a Communications Manager or Director within the district's central communications department. This structure provides guidance and oversight while allowing for significant autonomy in day-to-day content creation and production tasks.

Operations Impact: This role has a direct impact on the district's public perception, stakeholder engagement, and the effective dissemination of critical information. By creating clear, engaging, and consistent communications, the role supports student enrollment, community trust, parental involvement, and the overall success of district initiatives. Strong visual and media content can significantly amplify the district's message and achievements.

Growth Opportunities:

• Specialization Advancement: Potential to deepen expertise in areas such as digital marketing, video production, or crisis communications within the district.

• Leadership Potential: With demonstrated success and further experience, opportunities may arise to move into roles such as Communications Manager or specialized lead positions overseeing specific communication channels or projects.

• Broader Public Sector Roles: Experience gained at NOLA Public Schools can open doors to similar or more senior roles in other public sector organizations, educational institutions, or government agencies.

• Skill Development: The role encourages continuous learning in evolving digital and media technologies, supported by potential professional development opportunities offered by the district.

📝 Enhancement Note: This role offers a stable career path within the public education sector, with clear opportunities for skill enhancement and advancement. The emphasis on cross-training also provides a broad understanding of the communications function, valuable for future leadership roles.

🌐 Work Environment

Office Type: The primary work environment will be an office setting within the NOLA Public Schools administrative building. This is a professional office space designed for administrative staff, likely featuring cubicles or shared office spaces, meeting rooms, and access to necessary technology infrastructure.

Office Location(s): The position is based in New Orleans, Louisiana. Specific office location details would typically be provided during the interview process, but it will be within the district's central administrative hub.

Workspace Context:

• Collaborative Environment: The workspace is designed to foster collaboration, with team members working closely together on various communication projects.

• Technology & Tools: Access to standard office equipment, computers, design software, video editing suites, and AV production equipment will be provided.

• Team Interaction: Frequent interaction with colleagues within the communications department, as well as with stakeholders from schools and other district departments.

• Public School Setting: While the role is primarily office-based, there may be occasional travel to school sites or event venues within the district.

Work Schedule: The standard work schedule is full-time (40 hours per week). However, the nature of communications and event support requires flexibility, with the expectation of working evenings and weekends as needed to cover district events, board meetings, or urgent news.

📝 Enhancement Note: Candidates should expect a typical office environment common in public sector organizations. The flexibility required for event support is a key aspect of this role and should be factored into work-life balance considerations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An HR or recruiter will likely conduct an initial screening call to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Presentation: Candidates will be asked to submit a portfolio showcasing their work. A subsequent interview may involve presenting key pieces from the portfolio, discussing their process, and explaining the impact of their work.

• Skills-Based Interview: Expect questions focused on communication strategy, content creation, social media management, AV production, and problem-solving scenarios. Behavioral questions assessing teamwork, adaptability, and handling pressure will also be common.

• Technical Assessment: A practical assessment may be included, such as a brief design task, a writing prompt, or a scenario involving AV troubleshooting to evaluate hands-on skills.

• Final Interview: A meeting with the hiring manager and potentially other key stakeholders to finalize the decision, discuss the role in detail, and address any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase a range of skills (writing, design, video, social media). Tailor your selection to highlight experience with public sector or educational content if possible.

• Showcase Process & Impact: For each project, clearly articulate the objective, your role, the process you followed, the tools used, and the measurable results or impact achieved. Use a consistent format (e.g., Problem/Solution/Result).

• Highlight Versatility: Demonstrate your ability to create content for different platforms and audiences. Include examples of both strategic thinking and creative execution.

• Visual Appeal: Ensure your portfolio itself is well-designed, easy to navigate, and visually consistent with professional standards.

• Be Prepared to Discuss: Know your portfolio inside and out. Be ready to elaborate on any aspect, defend your creative choices, and discuss challenges you overcame.

Challenge Preparation:

• Content Creation Scenario: Be ready to brainstorm content ideas for a specific district initiative or respond to a hypothetical communication challenge.

• Social Media Strategy: Prepare to outline how you would approach growing engagement on a specific platform for NOLA Public Schools.

• AV/TV Support Scenario: You might be asked how you would troubleshoot a common AV issue during a live event.

• Brand Consistency: A question might involve how you would ensure a new school program adheres to district branding guidelines.

📝 Enhancement Note: The interview process emphasizes practical skills and the ability to articulate the value of one's work. A well-prepared portfolio that clearly demonstrates impact and a strategic approach is paramount. Expect a multi-stage process that assesses both technical capabilities and collaborative potential.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System (CMS): Experience with platforms like WordPress or similar systems for website content updates.

• Social Media Management Tools: Proficiency with platforms such as Hootsuite, Buffer, or Sprout Social for scheduling, monitoring, and analytics.

• Email Marketing/Newsletter Platforms: Familiarity with tools like Mailchimp or Constant Contact for creating and distributing newsletters.

• Project Management Software: Experience with tools like Asana, Trello, or Monday.com for managing content calendars and project workflows.

Analytics & Reporting:

• Social Media Analytics: In-depth understanding of native analytics on platforms like Facebook Insights, Instagram Insights, X Analytics, and LinkedIn Analytics.

• Website Analytics: Familiarity with Google Analytics to track website traffic, user behavior, and content performance.

• Reporting Dashboards: Ability to create clear and concise reports summarizing communication campaign performance and key metrics.

CRM & Automation:

• While not a primary focus for this role, familiarity with CRM systems (e.g., Salesforce, Microsoft Dynamics) could be beneficial for understanding stakeholder data and communication segmentation, though likely not directly managed by this position. Content Creation & Production:

• Video Editing Software: Essential skills in Adobe Premiere Pro, Final Cut Pro, or equivalent.

• Graphic Design Software: Proficiency in Canva is listed as a plus; knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly desirable for comprehensive graphic design capabilities.

• AV Equipment: Experience operating cameras, microphones, lighting, projectors, soundboards, and live-streaming encoders.

📝 Enhancement Note: The technology stack is diverse, covering content management, social media engagement, AV production, and graphic design. Proficiency in video editing and graphic design software, alongside social media management tools, is critical. The ability to interpret analytics and create reports is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Student-Centered: All efforts are ultimately aimed at supporting student success and the mission of public education.

• Data-Informed Decision Making: Emphasizing the use of analytics and metrics to guide communication strategies and content development.

• Collaboration & Teamwork: A strong emphasis on working together, sharing knowledge, and supporting colleagues to achieve common goals.

• Transparency & Accountability: Openness in communication and a commitment to delivering on responsibilities with integrity.

• Innovation & Adaptability: Embracing new technologies and approaches to communication to effectively reach diverse audiences.

• Equity & Inclusion: Ensuring communications are accessible, respectful, and representative of the diverse NOLA community.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with various departments and school staff, necessitating strong interpersonal skills and the ability to build rapport quickly.

• Feedback-Oriented: A culture that encourages constructive feedback to improve content and processes.

• Proactive Communication: Regularly sharing updates, insights, and potential challenges with team members and stakeholders.

• Knowledge Sharing: Willingness to mentor and learn from colleagues, particularly through the cross-training initiatives.

📝 Enhancement Note: The culture values a strong commitment to public service and education, with an emphasis on collaboration and data-driven strategies. Candidates should demonstrate an understanding of and alignment with these core values.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Stakeholder Needs: Balancing the communication requirements of numerous schools, departments, and community groups, each with unique priorities.

• Rapidly Evolving Digital Landscape: Staying current with changes in social media algorithms, digital content trends, and AV technology.

• Resource Constraints: Working within the budget and resource limitations typical of public sector organizations while striving for high-quality output.

• High Visibility & Scrutiny: Communications for a public school district are often under public and media scrutiny, requiring careful messaging and crisis preparedness.

• Balancing Creative and Technical Demands: Effectively switching between strategic content ideation, graphic design execution, and technical AV support.

Learning & Development Opportunities:

• Advanced Digital Marketing & Social Media Training: Access to workshops or online courses to deepen expertise in digital strategy and analytics.

• Video Production & Editing Workshops: Opportunities to refine skills in advanced video techniques and stay updated on industry-standard software.

• Public Relations & Media Management Courses: Training in crisis communications, media relations, and strategic messaging.

• Leadership Development Programs: For those aspiring to management roles, opportunities to develop leadership and project management skills.

• Industry Conferences: Potential to attend relevant communications, education, or media production conferences to network and learn best practices.

📝 Enhancement Note: This role presents opportunities to tackle complex communication challenges within a meaningful context. The district's commitment to professional development can help individuals navigate these challenges and advance their careers.

💡 Interview Preparation

Strategy Questions:

• "How would you develop a communication strategy to increase parent engagement for a new district-wide literacy program?" (Focus on audience segmentation, channel selection, content pillars, and measurement.)

• "Describe a time you had to manage conflicting communication priorities from different stakeholders. How did you resolve it?" (Highlight prioritization, negotiation, and stakeholder management skills.)

• "How do you stay updated on the latest trends in social media and digital content creation?" (Emphasize continuous learning, industry sources, and adaptability.) Company & Culture Questions:

• "What interests you about working for NOLA Public Schools specifically, and how do your skills align with our mission?" (Research the district's current initiatives and vision.)

• "Describe your experience working within a large, public sector organization. What are the unique challenges and rewards?" (Showcase understanding of public service environments.)

• "How do you ensure your visual and written content is inclusive and representative of a diverse community?" (Demonstrate commitment to equity and cultural sensitivity.) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, frame it as a mini case study: the challenge, your approach, the execution, and the outcome.

• Focus on Impact: Quantify results whenever possible (e.g., increased engagement by X%, reached Y audience). If exact numbers aren't available, describe the qualitative impact.

• Demonstrate Process: Be ready to walk through your thought process, the tools you used, and why you made specific creative or strategic decisions.

• Address Technical Skills: Be prepared to discuss your proficiency with specific software (Adobe Suite, Premiere Pro, Canva) and AV equipment.

• Connect to NOLA PS: Whenever possible, draw parallels between your past work and the needs of NOLA Public Schools.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, practical execution skills, and a cultural fit with a public service organization. Being able to articulate the "why" and "how" behind your work, backed by your portfolio, is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.lever.co/nolapublicschools.

• Portfolio Customization: Tailor your resume and cover letter to highlight experience in communications strategy, content creation, social media management, and AV production, using keywords from the job description. Select portfolio pieces that best showcase your skills relevant to a public school district context.

• Resume Optimization: Ensure your resume clearly details your years of experience, specific software proficiencies (Adobe Creative Suite, Premiere Pro, Canva, social media tools), and any relevant experience in education or public sector communications. Quantify achievements where possible.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to present your portfolio and discuss your process and impact for each piece. Research NOLA Public Schools' current initiatives and values.

• Company Research: Thoroughly review the NOLA Public Schools website (nolapublicschools.org), focusing on their mission, vision, strategic priorities, and recent communications. Understand their target audiences and communication challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---