Brand Growth Designer - Dressly

📍 Job Overview

Job Title: Brand Growth Designer

Company: Dressly (a SKELAR venture)

Location: Remote (Global)

Job Type: Full-Time

Category: Product & Growth Design (FashionTech)

Date Posted: June 17, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and optimization of Web-to-App conversion funnels, focusing on user acquisition and retention strategies.

• Drive product and business growth by translating user needs and data insights into compelling design solutions.

• Leverage AI technologies to create high-end fashion visuals and enhance user engagement across various touchpoints.

• Collaborate closely with Product Marketing Managers and Lead Designers to align design initiatives with overarching business goals.

• Maintain a high standard of interface quality and visual consistency through the effective use of design systems and brand guidelines.

📝 Enhancement Note: This role is within a venture builder, SKELAR, focusing on building companies in various sectors, with Dressly being their FashionTech initiative. The role emphasizes a blend of product design, growth hacking, and AI-driven visual creation, with a strong focus on conversion optimization for web-to-app journeys within the fashion e-commerce space.

📈 Primary Responsibilities

• Strategize, design, and iterate on Web-to-App user acquisition funnels, encompassing initial user contact through to purchase.

• Develop and test design hypotheses for key growth metrics, including conversion rates, user engagement, and retention.

• Design user-friendly and high-converting quizzes, checkout flows, and upsell mechanisms to maximize customer value.

• Analyze experiment results and user data to identify new growth opportunities and areas for conversion optimization.

• Maintain and evolve the design system to ensure brand consistency and high-quality user interfaces across all digital platforms.

• Generate cutting-edge, AI-assisted fashion visuals for product features and growth marketing campaigns.

• Create compelling email communication designs, and contribute to ASA (App Store Ads) and ASO (App Store Optimization) strategies, along with other lifecycle marketing materials.

📝 Enhancement Note: The core responsibilities highlight a data-driven approach to design, emphasizing A/B testing and conversion rate optimization (CRO) within the context of a fashion e-commerce product. The AI-generated visuals aspect suggests a unique requirement for creative technical proficiency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: 2-5 years of experience in product design, growth design, or UX/UI design, with a demonstrated track record of driving business metrics through design.

Required Skills:

• Proven expertise in User Experience (UX) and User Interface (UI) design principles.

• Strong understanding of conversion rate optimization (CRO) strategies and A/B testing methodologies.

• Experience in designing and optimizing Web-to-App conversion funnels, including user onboarding, checkout, and upsell flows.

• Proficiency with design tools such as Figma, Sketch, Adobe Creative Suite, or similar.

• Ability to create high-fidelity mockups, prototypes, and user flows.

• Experience working with and contributing to design systems.

• Excellent analytical skills for interpreting user data and experiment results.

• Strong communication and collaboration skills, with the ability to work effectively in a remote, cross-functional team. Preferred Skills:

• Experience with AI-powered design tools or generating AI-assisted visuals.

• Familiarity with fashion e-commerce or the fashion industry.

• Knowledge of ASA (App Store Ads) and ASO (App Store Optimization) best practices.

• Experience in designing email marketing campaigns and lifecycle communications.

• Basic understanding of front-end development principles (HTML, CSS) to better collaborate with engineers.

• Experience working in a startup or fast-paced venture-backed environment.

📝 Enhancement Note: The preferred skills indicate a significant advantage for candidates with AI design experience and knowledge of app store optimization, aligning with Dressly's focus on digital growth and AI integration in fashion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end product design projects with a clear emphasis on growth impact and conversion optimization.

• Case studies demonstrating the ability to identify user pain points, develop design solutions, and measure their success against key business metrics (e.g., conversion rates, user acquisition, retention).

• Examples of designing and optimizing Web-to-App funnels, including detailed explanations of design decisions and iterative improvements.

• Visuals and descriptions of projects involving AI-generated content or unique creative applications within design.

• Evidence of working within or contributing to design systems, showcasing consistency and scalability. Process Documentation:

• Documented examples of your design process, from user research and ideation to prototyping, testing, and implementation.

• Demonstrations of how you incorporate data analytics and A/B testing feedback into your design iterations.

• Examples of collaboration with product managers, engineers, and marketing teams to achieve shared goals.

📝 Enhancement Note: The portfolio should heavily emphasize quantifiable results and growth-oriented design thinking, moving beyond aesthetic presentation to demonstrate tangible business impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Mid-Level Product/Growth Designers with 2-5 years of experience in a remote, global setting, and considering the specialized AI and fashion tech focus, a competitive salary range is estimated between $70,000 - $100,000 USD annually.

Benefits:

• Fully remote work environment with global flexibility.

• Access to SKELAR's internal educational programs and professional development opportunities.

• Network and knowledge-sharing with experienced founders and industry specialists.

• Opportunity to contribute to impactful social projects through the SKELAR Foundation.

• Modern work environment, even remotely, with a focus on productivity and well-being.

• Breakfasts and lunches provided if working from one of SKELAR's office spaces (relevant for any potential in-person team gatherings or for those located near their facilities).

• Gym access in Kyiv or partial compensation for sports classes in Warsaw.

• Comprehensive medical insurance.

• Paid business trips for specific role requirements or team events.

• Corporate discounts from partners.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with flexibility to accommodate different time zones given the global remote nature of the role. Emphasis on asynchronous communication and efficient work practices.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for this role and experience level in a global remote market, adjusted for the specific industry and company type. The benefits package highlights extensive professional development and well-being support.

🎯 Team & Company Context

🏢 Company Culture

Industry: FashionTech, E-commerce, AI, Venture Building. Dressly aims to revolutionize the fashion industry by integrating AI into personalized shopping experiences, reducing impulse purchases, and enhancing user confidence.

Company Size: Dressly is a venture within SKELAR, a venture builder. SKELAR itself has over 10 teams supporting its ventures, indicating a significant operational infrastructure. Dressly likely operates as a focused, agile startup team within this larger ecosystem.

Founded: SKELAR was founded with the mission to build leading consumer businesses. Dressly, as a specific venture, is newer and focused on disrupting the fashion market with AI.

Team Structure:

• The Dressly team is likely small, agile, and cross-functional, including product managers, designers, engineers, and marketing specialists.

• Reporting Structure: The Brand Growth Designer will report to the Lead Designer and work closely with a Product Marketing Manager (PMM).

• Cross-functional Collaboration: High degree of collaboration with engineering, product, and marketing teams to ensure seamless integration of design into product development and growth initiatives. Methodology:

• Data-Driven Decisions: Emphasis on analyzing user data, experiment results, and key performance indicators (KPIs) to inform design strategies and product improvements.

• Agile Development: Likely employs agile methodologies for rapid iteration, testing, and deployment of new features and design updates.

• Customer-Centricity: Focus on understanding user needs and preferences to deliver personalized and valuable fashion experiences.

Company Website: dressly.world (Note: The provided URL dressly.world is a domain, not a direct website link, but implies the company's online presence).

📝 Enhancement Note: Dressly operates within SKELAR's innovative venture-building framework, benefiting from centralized operational support while maintaining startup agility. The culture likely values rapid iteration, data-informed decisions, and a strong focus on user acquisition and retention within the fashion tech space.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Growth Designer. It requires independent contribution to design projects, the ability to drive growth initiatives, and a solid understanding of product lifecycle and business metrics. It's a step beyond junior design roles, demanding strategic thinking and measurable impact.

Reporting Structure: The role reports directly to the Lead Designer, providing a clear line of mentorship and creative direction. Close collaboration with the Product Marketing Manager (PMM) is also crucial, bridging design with go-to-market strategy.

Operations Impact: The Brand Growth Designer will have a direct and measurable impact on Dressly's success by optimizing conversion funnels, driving user acquisition, and enhancing customer lifetime value through effective design strategies. Their work will be critical in achieving key business objectives and scaling the user base.

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth design, AI-generated visuals, and conversion rate optimization within the fashion tech domain.

• Leadership Potential: Opportunity to evolve into a Senior Growth Designer or Design Lead role as Dressly scales, taking on more strategic responsibilities and potentially managing junior designers.

• Cross-functional Exposure: Gain broad experience across product management, marketing, and AI technology development within a venture-building environment.

• Domain Expertise: Become a specialist in the intersection of AI, fashion, and e-commerce, a rapidly growing and high-demand field.

📝 Enhancement Note: The role offers substantial growth potential, allowing the designer to specialize in high-demand areas like AI-driven design and growth hacking, with clear pathways to leadership within a dynamic venture-building ecosystem.

🌐 Work Environment

Office Type: Fully Remote. This allows for global talent acquisition and provides flexibility for employees to work from their preferred location.

Office Location(s): While the role is remote, SKELAR maintains physical office spaces in Kyiv and Warsaw, which may offer amenities like gyms, co-working areas, and social hubs for team members in those regions.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes strong collaboration through digital tools and regular communication, fostering a connected team experience.

• Tools & Technology: Access to industry-standard design software, AI tools, and communication platforms necessary for a remote design role.

• Team Interaction: Regular virtual meetings, stand-ups, and design critiques to ensure alignment and knowledge sharing among team members.

Work Schedule: Flexible working hours are implied due to the remote nature and global team structure, encouraging work-life balance while ensuring project deadlines and team collaboration needs are met.

📝 Enhancement Note: The remote-first approach is balanced with the potential benefits of SKELAR's physical office spaces, offering flexibility and support structures for employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's requirements and Dressly's needs.

• Portfolio Presentation & Discussion: A session where you'll walk through selected case studies from your portfolio, explaining your design process, strategic thinking, and the impact of your work on business metrics. Be prepared to discuss your approach to Web-to-App funnels and AI-generated visuals.

• Skills Assessment/Challenge: Potentially a design exercise or a take-home challenge focused on solving a specific growth or UX problem relevant to Dressly's product.

• Team & Culture Fit Interview: A conversation with key team members (e.g., Lead Designer, PMM) to evaluate your collaboration style, problem-solving approach, and cultural alignment with SKELAR's values.

• Final Interview: May involve a discussion with leadership to confirm fit and discuss overall vision.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the quantifiable results achieved (e.g., "Increased conversion rate by X%", "Reduced drop-off by Y%").

• Showcase Growth Thinking: Highlight projects where your design directly contributed to user acquisition, engagement, or monetization.

• Detail Your Process: Explain your methodology, from research and ideation to testing and iteration, demonstrating a structured approach.

• Highlight AI & Fashion Specifics: If possible, include examples of AI-generated visuals or designs for fashion products, explaining your creative and technical approach.

• Web-to-App Expertise: Ensure at least one case study clearly demonstrates your experience with optimizing web-to-app conversion journeys.

Challenge Preparation:

• Understand the Business: Research Dressly, SKELAR, and the FashionTech industry. Understand their value proposition, target audience, and competitive landscape.

• Focus on Conversion: Prepare to tackle challenges related to funnel optimization, user onboarding, or improving specific conversion points in the customer journey.

• AI Integration: Be ready to discuss how AI can be leveraged in fashion design and customer experience.

• Presenting Solutions: Practice articulating your design decisions clearly and concisely, explaining the rationale behind your choices and potential impact.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also strategic thinking, data-driven decision-making, and the ability to deliver measurable growth impact, especially in the context of AI and fashion.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• AI-Powered Design Tools: Tools for generating AI fashion visuals, image editing/manipulation software.

• Collaboration & Project Management: Slack, Jira, Asana, Trello, or similar platforms for team communication and task management.

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude, or similar platforms for tracking user behavior and funnel performance.

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or in-house A/B testing frameworks.

• Data Visualization: Tableau, Looker Studio (formerly Google Data Studio), or similar for creating dashboards and reports.

CRM & Automation:

• CRM: Salesforce, HubSpot, or similar (though likely managed by other teams, understanding CRM data flow is beneficial).

• Marketing Automation: Tools for email campaigns and lifecycle marketing, such as Mailchimp, SendGrid, or HubSpot.

• App Store Optimization (ASO) Tools: Tools like AppTweak, Sensor Tower, or MobileAction for analyzing app store performance and keyword optimization.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of analytics and A/B testing tools are critical. Experience with AI visual generation tools and ASO platforms will be a significant advantage for this role.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Driven: Embracing new technologies, particularly AI, to create groundbreaking solutions in the fashion industry.

• Data-Obsessed: A deep commitment to using data and analytics to inform every design decision and measure success.

• Growth Mindset: Continuously seeking opportunities for improvement, learning, and scaling the business and user base.

• Customer-Centricity: Placing the user at the heart of all design and product development efforts, aiming to provide personalized and empowering experiences.

• Agility & Iteration: A fast-paced approach that values quick learning, experimentation, and rapid iteration based on feedback and results.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between design, product, engineering, and marketing teams, ensuring a unified approach to product development and growth.

• Open Communication: Fostering an environment where feedback is openly shared and constructive criticism is welcomed to drive continuous improvement.

• Knowledge Sharing: Encouraging team members to share expertise, best practices, and learnings, particularly around AI, design, and growth strategies.

📝 Enhancement Note: The culture is likely dynamic, fast-paced, and data-driven, with a strong emphasis on innovation, particularly in the application of AI, and a collective drive for growth and user satisfaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of the latest advancements in AI image generation and applying them effectively and ethically within fashion.

• Balancing Aesthetics and Performance: Ensuring AI-generated visuals are not only high-quality and on-brand but also optimized for conversion and user engagement.

• Optimizing Complex Funnels: Designing seamless and effective Web-to-App journeys that cater to diverse user behaviors and preferences in a competitive market.

• Cross-Time Zone Collaboration: Effectively communicating and collaborating with a globally distributed team, managing asynchronous workflows.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a leader in AI-assisted visual design for e-commerce and fashion.

• Growth Hacking Mastery: Developing advanced skills in user acquisition, retention, and monetization strategies through design.

• FashionTech Industry Expertise: Gaining deep insights into the unique challenges and opportunities within the fashion technology sector.

• Mentorship: Learning from experienced designers and product leaders within the SKELAR venture-building ecosystem.

📝 Enhancement Note: The role presents significant challenges in a cutting-edge field, offering a unique opportunity for rapid skill development and specialization in high-demand areas of design and technology.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a Web-to-App funnel for a fashion product, considering user acquisition and retention?" (Prepare to discuss funnel stages, key touchpoints, and potential AI integrations).

• "Describe a time you used data and A/B testing to significantly improve a product's conversion rate. What was your process?" (Focus on methodology, hypothesis generation, and impact measurement).

• "How would you leverage AI-generated visuals to enhance a fashion product's appeal and drive sales?" (Discuss creative applications, brand consistency, and ethical considerations). Company & Culture Questions:

• "What excites you about Dressly and SKELAR's mission to change the fashion industry with AI?" (Research their mission and articulate your alignment).

• "How do you approach collaboration in a remote, cross-functional team environment?" (Provide examples of your communication and teamwork strategies).

• "How do you stay updated on the latest design trends, AI technologies, and growth hacking techniques?" (Showcase your commitment to continuous learning). Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative – the problem, your solution, the process, and the outcome.

• Focus on Impact: Quantify your contributions with specific metrics and clearly demonstrate how your design decisions led to business success.

• Showcase Versatility: Select projects that highlight your skills in Web-to-App funnels, AI visuals, and conversion optimization.

• Be Prepared for Technical Questions: Expect questions about your design process, tool proficiency, and how you handle feedback and iteration.

📝 Enhancement Note: Prepare to discuss your strategic approach to growth and design, demonstrate quantifiable results, and articulate your understanding of AI's role in fashion tech.

📌 Application Steps

To apply for this Brand Growth Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating Web-to-App funnel optimization, AI-generated visual creation, and quantifiable growth impact. Prioritize case studies that align with fashion e-commerce challenges.

• Resume Optimization: Ensure your resume clearly outlines your experience in product design, growth design, UX/UI, CRO, and any relevant AI or fashion industry exposure. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and the business impact of your work. Prepare to discuss specific examples of successful growth initiatives you've led.

• Company Research: Thoroughly research Dressly and SKELAR. Understand their market position, target audience, and the innovative use of AI in their ventures. Be ready to discuss how your skills can contribute to their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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