Brand Designer (x/f/m)

📍 Job Overview

Job Title: Brand Designer (x/f/m)

Company: Doctolib

Location: Paris, Ile-de-France, France

Job Type: Full-time, Permanent (CDI)

Category: Creative & Design / Marketing Operations

Date Posted: June 26, 2026

Experience Level: Mid-Level (4-5 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Design and produce high-impact visual assets for online and offline touchpoints from concept to final delivery, ensuring brand consistency and quality across all platforms.

• Integrate generative AI tools to accelerate production workflows, explore creative concepts, and enhance quality control for a growing SaaS/Tech company.

• Drive brand consistency through the creation and management of visual identity systems, templates, and large-scale productions for both B2B and B2C audiences.

• Collaborate within the Creative Studio to support brand strategy and contribute to the notoriety and credibility of Doctolib in France and internationally.

📝 Enhancement Note: While the role is titled "Brand Designer," the emphasis on "industrializing" designs, creating "systems and templates," and integrating AI for "accelerated production workflows" strongly positions this as a role with significant operational components within the creative function. This aligns with a Marketing Operations or Creative Operations perspective, focusing on efficiency, scalability, and process optimization for brand assets.

📈 Primary Responsibilities

• Create and manage high-impact brand assets from conception through final delivery, encompassing both online and offline channels across all customer touchpoints.

• Ensure uncompromised quality, clarity, and creativity in all visual deliverables, adapting to various formats and contexts.

• Lead brand reviews, develop training resources, and continuously improve production workflows, with a focus on integrating AI for quality assurance and efficiency.

• Design compelling visuals that effectively showcase Doctolib's product and user experience, without necessarily relying on actual product screens.

• Leverage generative AI tools (e.g., Claude, Dust, Adobe Firefly) daily for rapid concept exploration, generating diverse creative proposals, and enhancing team output while maintaining high quality standards.

• Develop and maintain scalable visual identity systems and templates to ensure brand consistency across large-scale productions and diverse marketing initiatives.

• Collaborate closely with cross-functional teams to ensure brand alignment and effective communication of Doctolib's value proposition to B2B and B2C audiences.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational process management. The emphasis on "industrializing" creative output, "improving workflows," and using AI for "quality control" points to a need for systematic approaches to brand asset creation, which is a core function within operations-aligned creative roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. A background in Graphic Design, Visual Communications, or a related field is typically expected.

Experience: 4 to 5 years of experience as a 360° brand designer (digital + print) within a rapidly growing SaaS/Tech company, with demonstrated experience in both B2B and/or B2C environments.

Required Skills:

• Proven experience in comprehensive brand design, covering both digital and print mediums.

• Demonstrated ability to "industrialize" creative output, evidenced by a portfolio showcasing design systems, templates, and large-scale production capabilities, not just one-off projects.

• High level of rigor and responsiveness, delivering technically flawless and timely productions across various formats and contexts.

• Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.).

• Expertise in Figma for collaborative design and prototyping.

• Familiarity with Canva for versatile design needs.

• Experience and active use of generative AI tools for creative production and iteration (e.g., Claude, Dust, Adobe Firefly).

• Fluent written and spoken proficiency in both English and French. Preferred Skills:

• A strong benchmark culture, identifying and applying inspiring design trends from within and outside the industry.

• A proactive interest in the evolution of AI applied to design, with a demonstrated willingness to test emerging tools.

• Basic understanding of Italian and/or German language skills.

📝 Enhancement Note: The emphasis on a portfolio showcasing "systems, templates, and large-scale productions" strongly implies a need for candidates who understand operational efficiency and scalability in design. This moves beyond purely aesthetic skills to include process-oriented thinking, which is crucial for operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a clear ability to design and manage visual identity systems that ensure brand coherence over time and across various touchpoints.

• Include examples of scalable design solutions, such as templates, style guides, or frameworks that enable efficient production of creative assets.

• Demonstrate experience in creating high-impact online and offline brand assets, illustrating the end-to-end production process.

• Highlight projects where AI tools were integrated to enhance creative exploration, speed up iteration, or improve quality control.

• Provide evidence of successful collaboration within a creative team or with cross-functional stakeholders. Process Documentation:

• If applicable, provide examples of how you have improved or documented design workflows to enhance efficiency and consistency.

• Illustrate your approach to conducting "brand reviews" and how you identify areas for process improvement.

• Showcase your ability to integrate new technologies, such as AI, into established production pipelines.

📝 Enhancement Note: The requirement for a portfolio that emphasizes "systems, templates, and productions at scale" is a clear indicator of the need for operational efficiency and process thinking. This suggests that candidates should be prepared to discuss how they structure their work, manage projects, and ensure consistency, similar to how an operations professional would approach a business process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 4-5 years of experience in Paris, France, the estimated gross annual salary range is €45,000 - €60,000. This estimate considers the cost of living in Paris, the specific requirements of the role (including AI proficiency and B2B/B2C experience), and Doctolib's position as a growing tech company.

Benefits:

• Comprehensive health insurance (Mutuelle) covered 100% by Doctolib for employees and their children (basic coverage).

• 25 days of paid leave per year.

• 12 to 14 days of RTT (Réduction du Temps de Travail) per year for employees on a forfait jours (day-based package).

• Free mental health and personalized coaching program through partner Moka.care.

• Opportunity for 10 days of remote work from abroad per year.

• Participation in Doctolib's value-sharing plan, "DoctoGrowth."

• Meal vouchers (tickets restaurant) valued at €8.50 per day, with Doctolib contributing €4.50.

• Comprehensive 3-month integration program, including Doctolib Academy and various training opportunities (languages, soft skills, technical skills).

• Employee committee subsidy for sports club or creative activity registrations.

• 50% reimbursement for public transport passes.

• "Parent Care" program offering one additional month of leave beyond legal parental leave.

• Specialized support package for employees with disabilities or those acting as caregivers, including adaptive remote work, paid leave for medical appointments, and enhanced psychological support.

• Relocation assistance for international mobility.

Working Hours: Full-time (Temps Plein), with a standard work week. The role is eligible for partial remote work (2 days per week), allowing for flexibility in managing personal time and work-life balance.

📝 Enhancement Note: The salary estimate is based on publicly available salary data for Brand Designers in Paris with 4-5 years of experience, adjusted for the tech industry and the specific skill requirements (AI, B2B/B2C). The benefits package is comprehensive and typical for a company like Doctolib in the French market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Healthtech) / SaaS. Doctolib is a leading European digital health platform, revolutionizing healthcare access and management for patients and healthcare professionals.

Company Size: Doctolib is a significant scale-up, employing over 2,500 people across Europe. This size indicates a dynamic environment with established processes but still retaining agility and growth potential.

Founded: Doctolib was founded in 2013. Its rapid growth to become a major player in digital health underscores its innovative approach and strong market position.

Team Structure:

• The role sits within the Creative Studio, a central team responsible for brand strategy and visual execution.

• The Creative Studio likely comprises specialists in various design disciplines, working collaboratively to support marketing, product, and corporate communications.

• Reporting likely involves a Creative Director or Head of Brand Design, with close collaboration across marketing, product, and potentially GTM (Go-To-Market) teams. Methodology:

• Data-Driven Creativity: While design-focused, the emphasis on brand impact, B2B/B2C audiences, and potentially performance metrics suggests a data-informed approach to creative decisions.

• Scalable Production: The "industrialization" of design and creation of "systems" points to a methodology focused on efficiency, consistency, and repeatable processes.

• Agile & Iterative: The integration of AI and the fast-paced SaaS/Tech environment imply an iterative design process that embraces rapid prototyping and continuous improvement.

Company Website: https://www.doctolib.fr/

📝 Enhancement Note: Doctolib's position as a leading Healthtech company in Europe provides significant context for the brand designer role. The company's rapid growth and focus on user experience (both patient and professional) mean that brand consistency and impactful visual communication are critical operational levers for their success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, requiring significant autonomy and the ability to manage complex projects from start to finish. It demands not just creative talent but also an understanding of process, scalability, and efficiency, aligning with the operational aspects of brand management.

Reporting Structure: The Brand Designer will report to a lead within the Creative Studio, likely a Creative Director or Head of Brand. They will collaborate closely with marketing teams, product managers, and potentially GTM strategists, influencing visual communication across various departments.

Operations Impact: The Brand Designer's work directly impacts Doctolib's brand perception, customer acquisition, and market credibility. By creating high-impact visual assets and ensuring brand consistency at scale, they contribute to:

• Top-of-Funnel Awareness: Attracting new users (patients and healthcare professionals) through compelling visuals.

• Brand Trust & Credibility: Reinforcing Doctolib's position as a reliable and innovative leader in digital health.

• Marketing Efficiency: Enabling faster, more consistent asset production through well-defined systems and AI integration.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like digital design systems, AI-driven creative workflows, or international brand adaptation.

• Leadership: Progress towards a Senior Brand Designer role, potentially leading specific brand initiatives or mentoring junior designers.

• Cross-Functional Movement: Transition into roles within Marketing Operations, Product Marketing, or Brand Management, leveraging a strong understanding of brand strategy and operational execution.

• Skill Development: Continuous learning in emerging design technologies, AI tools, and UX/UI trends through Doctolib's comprehensive training programs.

📝 Enhancement Note: The role's emphasis on systems, scalability, and AI integration suggests a growth path that could extend beyond traditional design roles into areas like creative operations or brand strategy management, where operational excellence is key.

🌐 Work Environment

Office Type: Doctolib's Paris office is likely a modern, collaborative workspace designed to foster innovation and teamwork, typical of successful tech companies. The emphasis on a "Creative Studio" implies a visually stimulating and collaborative environment.

Office Location(s): The primary work location is Levallois-Perret, a commune just northwest of Paris, which is a well-established business hub. This location offers good accessibility via public transport.

Workspace Context:

• Collaborative Atmosphere: Expect a dynamic environment where designers work closely with peers, project managers, and stakeholders from marketing and product teams.

• Tools & Technology: Access to industry-standard design software (Adobe Suite, Figma) and cutting-edge AI tools, as well as robust IT infrastructure.

• Team Interaction: Regular team meetings, brainstorming sessions, and feedback loops are integral to the creative process. The hybrid model allows for focused individual work at home and collaborative sessions in the office.

Work Schedule: The role is full-time with hybrid flexibility. While standard working hours apply, the hybrid model (3 days in office, 2 days remote) offers a degree of autonomy in structuring the work week, balancing in-person collaboration with focused remote work.

📝 Enhancement Note: The hybrid work arrangement (3 days in office) is a key aspect of the work environment, requiring candidates to be comfortable with both in-person collaboration and remote self-management, a common characteristic of operations roles that blend team interaction with independent task execution.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Screen: Initial conversation to assess basic qualifications, cultural fit, and alignment with the role's core requirements.

• Manager Interview: In-depth discussion with the hiring manager (likely a Creative Director) to evaluate design philosophy, experience, and approach to brand systems.

• Case Study & Presentation: A practical exercise designed to test your ability to solve a specific design challenge relevant to Doctolib's brand, focusing on creativity, strategic thinking, and process. This will involve presenting your solution and rationale.

• VP Growth Interview: A final meeting with a senior leader to discuss strategic alignment, potential impact, and overall fit within the company's growth objectives.

• Reference Check: Standard procedure to verify employment history and professional performance.

Portfolio Review Tips:

• Showcase Systems & Scalability: Prioritize projects that demonstrate your ability to create and implement design systems, templates, and scalable solutions. Clearly articulate the process and impact of these elements.

• Highlight AI Integration: If possible, include examples where you've used AI tools to enhance your workflow, explore concepts, or improve efficiency. Explain the benefits and outcomes.

• End-to-End Process: Walk through the entire design process for key projects, from initial brief and ideation to final execution and delivery, explaining your decision-making at each stage.

• Quantify Impact: Where possible, use metrics to illustrate the success of your designs – e.g., increased engagement, improved brand recognition, or efficiency gains in asset production.

• Tailor to Doctolib: Research Doctolib's current brand identity, target audiences (B2B/B2C), and recent campaigns. Frame your portfolio examples in a way that shows how your skills align with their specific needs and challenges.

Challenge Preparation:

• Understand Doctolib's Brand: Thoroughly research Doctolib's mission, values, target audiences, and current brand communication.

• Focus on Process & Strategy: Be prepared to discuss not just the visual outcome of your case study, but also the strategic thinking, problem-solving approach, and operational considerations (like scalability and efficiency) that informed your decisions.

• AI Application: Anticipate questions about how you would leverage AI for the given challenge, or how you see AI impacting brand design workflows.

• Presentation Clarity: Practice presenting your case study concisely, clearly articulating your problem, solution, and rationale. Be ready to answer questions about your process and design choices.

📝 Enhancement Note: The interview process, particularly the case study and portfolio review, emphasizes demonstrating operational skills in design – scalability, process improvement, and AI integration – rather than solely creative aesthetics. This is a key differentiator for operations-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all core graphic design, illustration, and layout tasks (Photoshop, Illustrator, InDesign). Potential use of After Effects for motion graphics or Premiere Pro for video.

• Figma: Crucial for collaborative design, prototyping, and building design systems, especially in a hybrid/remote environment.

• Canva: Used for agile design needs, quick edits, or empowering non-designers with templates.

• Generative AI Tools: Daily use of tools like Claude, Dust, and Adobe Firefly for concept generation, asset creation, and workflow acceleration.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts key metrics (e.g., user engagement, conversion rates, brand recall) is beneficial. Familiarity with basic analytics dashboards (e.g., Google Analytics, or internal marketing dashboards) to understand asset performance could be an advantage. CRM & Automation:

• No direct CRM responsibilities, but understanding how brand assets are used within marketing automation platforms or CRM campaigns (e.g., email templates, ad creatives) is relevant.

📝 Enhancement Note: The explicit mention of generative AI tools (Claude, Dust, Adobe Firefly) is a significant indicator of the modern technology stack and the expectation for candidates to be at the forefront of design technology, aligning with an operations focus on leveraging new tools for efficiency.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering technically perfect, high-impact creative assets, with an uncompromising standard for quality.

• Efficiency & Scalability: A drive to optimize workflows, create reusable systems, and leverage technology (like AI) to produce more with greater consistency.

• Collaboration & Communication: A strong emphasis on working effectively within the Creative Studio and with cross-functional teams to ensure brand alignment and achieve shared goals.

• Innovation & Adaptability: An eagerness to explore new creative approaches, integrate emerging technologies like AI, and adapt to the evolving needs of a fast-growing company.

• User-Centricity: Designing with a deep understanding of Doctolib's B2B and B2C audiences, ensuring visuals resonate and effectively communicate value.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, product, and GTM teams to understand their needs and ensure brand consistency across all communications.

• Process-Oriented Feedback: Open to constructive feedback on both creative output and workflow processes, with a culture of continuous improvement.

• Knowledge Sharing: Willingness to share best practices, insights on AI tools, and design techniques within the Creative Studio and broader organization.

📝 Enhancement Note: The values of "Efficiency & Scalability" and "Innovation & Adaptability" are directly aligned with operational excellence and the forward-thinking approach expected in operations roles, particularly concerning the integration of new technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: As Doctolib grows rapidly in multiple markets, ensuring a cohesive brand identity across diverse touchpoints and touchpoints requires rigorous process management.

• Integrating AI Seamlessly: Effectively incorporating generative AI into existing workflows without compromising quality or creative integrity, and staying ahead of rapid AI advancements.

• Balancing Creative Vision with Operational Demands: Meeting high-volume production demands while upholding a high standard of creative excellence and strategic brand alignment.

• Adapting to Evolving Design Trends & Technologies: Continuously learning and integrating new tools and methodologies in a fast-paced tech environment.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunities to become a subject matter expert in AI-driven creative production, potentially leading workshops or developing best practices.

• Design Systems Development: Contribute to or lead the expansion and refinement of Doctolib's design systems for enhanced scalability and efficiency.

• Cross-Functional Project Exposure: Gain experience working on a variety of projects across different departments, broadening understanding of GTM strategies and product marketing.

• Industry Conferences & Training: Access to industry events, workshops, and internal training programs focused on design, AI, and brand strategy.

📝 Enhancement Note: The challenges emphasize the operational aspects of design – scalability, process integration, and technology adoption – which are central to operations roles. Growth opportunities also lean into specialization that leverages operational efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating and maintaining a scalable visual identity system. How would you ensure brand consistency across a large volume of assets for both B2B and B2C audiences?" (Focus on process, systems thinking, and scalability.)

• "How do you envision integrating generative AI tools like Claude or Adobe Firefly into your daily design workflow to accelerate production and explore new creative directions? Provide specific examples." (Demonstrate practical AI application and efficiency gains.)

• "Walk us through a project where you successfully 'industrialized' a creative output. What challenges did you face, and what was the impact on production efficiency and brand consistency?" (Highlight experience with scalable design and operational improvements.) Company & Culture Questions:

• "What excites you most about Doctolib's mission, and how do you see your role as a Brand Designer contributing to our growth and credibility?" (Showcase alignment with company vision and impact.)

• "How do you approach collaboration within a Creative Studio and with cross-functional teams, especially in a hybrid work environment?" (Assess teamwork and communication skills.)

• "How do you stay updated on design trends and emerging technologies like AI, and how do you evaluate their potential application?" (Gauge proactivity and innovative mindset.) Portfolio Presentation Strategy:

• Structure for Operations: Organize your portfolio to highlight projects demonstrating:

  • Design Systems & Templates: Clearly showcase examples of how you've built or utilized systems for efficiency.
  • Scalable Productions: Present case studies of projects requiring large volumes of assets.
  • AI Integration: Detail specific instances where AI was used, explaining the benefits.
  • End-to-End Process: Walk through your workflow, emphasizing decision-making related to efficiency, consistency, and strategic goals.

• Quantify Impact: Use data to support your claims whenever possible – e.g., "reduced production time by X%", "supported Y campaign resulting in Z engagement."

• Storytelling: Frame each project as a narrative: the challenge, your strategic approach, the operational solutions you implemented, and the measurable results.

📝 Enhancement Note: The suggested strategy questions and portfolio presentation tips are designed to steer candidates towards demonstrating operational competencies—process, systems, efficiency, and technology adoption—which are critical for roles with an operations focus, even within a design function.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on the Doctolib careers page.

• Curate Your Portfolio: Select projects that prominently feature your ability to design scalable visual identity systems, create templates, and manage large-scale productions. Explicitly include examples of your work with generative AI tools and explain the impact on efficiency or creativity.

• Optimize Your Resume: Tailor your resume to highlight keywords such as "Brand Design," "Digital Design," "Print Design," "Adobe Creative Suite," "Figma," "Generative AI," "Design Systems," "B2B," "B2C," and "SaaS/Tech." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, focusing on your process, strategic rationale, operational considerations (scalability, efficiency), and any measurable outcomes. Be ready to articulate how you would leverage AI in your role.

• Research Doctolib: Understand Doctolib's mission, values, target markets, and current brand messaging. Prepare to discuss how your design philosophy aligns with their strategic goals and the company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.