Brand Designer (Senior/Lead)

📍 Job Overview

Job Title: Brand Designer (Senior/Lead)

Company: GoTymeX

Location: Seoul, South Korea

Job Type: FULL_TIME

Category: Brand Design / Digital Product Design Operations

Date Posted: 2026-05-04

Experience Level: 5-10 years

Remote Status: Hybrid (with relocation options)

🚀 Role Summary

• Lead the visual identity and brand strategy for GoTymeX's consumer applications (B2C), external partners (B2B), and internal communications, ensuring a cohesive and impactful brand presence.

• Drive the evolution of digital product design by integrating AI's impact on design processes, fostering innovation, and enhancing user experiences.

• Collaborate within a high-performing, multinational design team to champion quality, data-driven decisions, and award-winning design standards.

• Apply a critical and systematic mindset to ensure brand designs scale gracefully and maintain detail-oriented excellence across all touchpoints.

📝 Enhancement Note: This role is positioned within a technology and operations division (GoTymeX) of a financial services group (TymeGroup), focusing on digital product design for banking operations. The emphasis on "AI advocate" and "systematic mindset" points towards a need for designers who can leverage technology to optimize design processes and outcomes, rather than just aesthetic output. The "operations" aspect is woven through the need for scalable, cohesive design across B2C, B2B, and internal communications, requiring efficient and repeatable design systems and brand guidelines.

📈 Primary Responsibilities

• Develop and maintain a unified brand identity across all GoTymeX digital products, B2B partner integrations, and internal corporate communications.

• Conceptualize and execute high-fidelity brand designs, with a focus on scalable and detail-oriented digital product interfaces, not solely marketing campaigns.

• Integrate AI tools and methodologies into the design workflow to enhance efficiency, explore new creative avenues, and improve design output quality.

• Collaborate closely with UX/UI designers, Design System specialists, and other creative professionals to ensure brand consistency and adherence to design principles.

• Champion a data-driven approach to design, utilizing user feedback and performance metrics to iterate and improve brand experiences.

• Contribute to the development and refinement of the company's Design System, ensuring brand guidelines are effectively translated into reusable components.

• Lead design critiques and provide constructive feedback to peers and junior designers to elevate the overall quality of design work.

• Translate complex business requirements into clear, visually compelling brand narratives and design solutions.

• Stay abreast of emerging design trends, AI advancements, and best practices in digital product and brand design.

📝 Enhancement Note: The core responsibilities emphasize a blend of strategic brand leadership and tactical execution within a digital product context. The inclusion of "AI advocate" and "systematic mindset" suggests a need for designers who can think operationally about how design systems and processes are built and scaled, rather than just delivering individual creative assets. The focus on B2C, B2B, and internal communications highlights the need for a comprehensive approach to brand management, impacting multiple facets of the business.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communication, Digital Media, or a related field is typically expected for senior-level design roles. Equivalent practical experience will also be strongly considered.

Experience: 5+ years of proven work experience as a Senior Brand Designer, with a significant focus on in-house product design teams or leading branding design studios.

Required Skills:

• 5+ years of proven work experience as a Senior Brand Designer, primarily in in-house product design settings or reputable branding design studios.

• Demonstrated expertise in digital product design (UX/UI), with a strong understanding of user-centered design principles.

• A keen understanding of how AI impacts design processes and outputs, with a proactive approach to adopting and experimenting with AI tools.

• Excellent English communication skills, crucial for effective collaboration within a multinational, multi-country team and with diverse stakeholders.

• A robust portfolio showcasing beautiful, detail-oriented Brand designs that have successfully launched into the market, demonstrating tangible impact.

• Ability to think critically and apply a systematic mindset to design challenges, focusing on big-picture brand coherence and scalability.

• Experience working across both corporate brand identity and product branding to create visual unity throughout the organization.

Preferred Skills:

• Motion design expertise, with a portfolio demonstrating animation and kinetic typography skills.

• 3D design proficiency, showcasing ability to create immersive and modern visual assets.

• Experience with Design Systems, including their creation, implementation, and ongoing maintenance.

• Familiarity with Agile development methodologies and cross-functional team collaboration within an Agile framework.

• Experience in financial technology (FinTech) or banking sector branding is advantageous.

📝 Enhancement Note: The requirements strongly emphasize practical experience and a demonstrable portfolio over formal education. The "AI advocate" requirement is a key differentiator, suggesting a forward-thinking approach to design technology. The preference for motion and 3D skills, coupled with the need for a "systematic mindset," indicates a desire for a designer who can create dynamic, impactful, and integrated brand experiences within digital products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of high-quality brand design projects, with a significant emphasis on digital product interfaces (B2C apps, partner integrations).

• Detailed case studies for at least 2-3 key projects, illustrating the design process from concept to market launch.

• Demonstrations of how AI was leveraged to enhance design processes or outcomes.

• Visual examples of how brand consistency was maintained across different platforms and touchpoints (corporate, B2C, B2B).

Process Documentation:

• Case studies should clearly articulate the problem statement, design challenges, your specific contributions, the methodologies employed (including AI integration), and the measurable impact or success metrics of the delivered designs.

• Showcase how design systems and brand guidelines were developed or utilized to ensure scalability and consistency.

• Provide insights into your collaborative process with cross-functional teams (e.g., UX, engineering, product management).

📝 Enhancement Note: The portfolio is critical for this role, acting as the primary evaluation tool. It must demonstrate not just creative output but also a strategic, systematic, and process-oriented approach to brand design within a digital product environment, with a forward-looking integration of AI. The emphasis on "not conceptual" and "delivery of successful projects to the market" means the portfolio should feature real-world applications and proven results.

💵 Compensation & Benefits

Salary Range: Based on the Senior/Lead Brand Designer title, 5-10 years of experience, and the location in Seoul, South Korea, a competitive annual salary range is estimated between ₩70,000,000 to ₩110,000,000. This range accounts for the cost of living in Seoul and industry benchmarks for senior design roles in multinational tech companies.

Benefits:

• Competitive salary and performance-based bonus.

• Significant career progression and advancement opportunities within a growing organization.

• Relocation package to support candidates moving to HCMC (Vietnam) or Seoul (South Korea).

• Opportunities for overseas travel for training and work purposes.

• Comprehensive learning and development programs, including paid seminars, conferences, and courses, with a focus on internal talent development.

• Provision of a company laptop with necessary software, with willingness to purchase new equipment as needed.

• International working environment with an agile culture.

• Hybrid working model, offering flexibility between office and remote work.

• Strong company ethics and a supportive environment for self-improvement.

Working Hours: A standard full-time work week is expected, likely around 40 hours, with flexibility offered through the hybrid working model. Operations-focused roles often require efficient time management to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on research of senior designer roles in Seoul, South Korea, factoring in the tech and finance sectors. The benefits package is extensive, highlighting the company's investment in employee growth and well-being, particularly for international hires. The mention of a "hybrid working model" and "relocation package" suggests a globally distributed team with a strong operational focus on talent acquisition and retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (FinTech/Financial Services Software) - GoTymeX is the technology and operations division of TymeGroup, developing software for GoTyme Bank. This industry demands innovation, security, and robust operational efficiency.

Company Size: GoTymeX is part of TymeGroup, a rapidly expanding organization. The Design Team alone comprises 30 professionals, indicating a significant and well-established creative department within a larger tech enterprise.

Founded: Tyme Group's origins trace back to the early 2000s, with GoTyme Bank launching more recently. This history suggests a company with established roots but a modern, forward-thinking approach to digital banking and technology.

Team Structure:

• The Design Team is a substantial group of 30 professionals, including specialists in UX, UI, Design Systems, Motion, Brand, Research, Writing, and Strategy.

• Roles within the team likely operate with a degree of autonomy but are expected to collaborate closely, indicated by regular meetings, critiques, and data-driven decision-making.

Methodology:

• Design decisions are driven by data and insights, emphasizing a rigorous and objective approach.

• Collaboration is key, with regular critiques and team meetings fostering a culture of shared learning and quality improvement.

• A commitment to "quality design" is paramount, evidenced by the team's award-winning products (Red Dot Award, UX Design Award, Design for Asia Award).

• The "systematic mindset" and "AI advocate" requirements suggest an operational focus on repeatable processes and leveraging technology for efficiency and innovation.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex

📝 Enhancement Note: GoTymeX operates within the dynamic FinTech space, requiring a design team that is both creatively excellent and operationally sound. The emphasis on awards and a large, specialized design team points to a company that values high-quality design as a strategic asset. The operational aspect is evident in the need for scalable, consistent design across diverse platforms and the integration of AI to optimize workflows.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior/Lead Brand Designer role, indicating a position of significant responsibility and influence within the design team. It requires not only advanced design skills but also the ability to think strategically about brand architecture, process optimization, and potentially mentor junior designers. The role is crucial for ensuring operational consistency in brand application across all company touchpoints.

Reporting Structure: The Brand Designer will be part of a large Design Team of 30 professionals. It's likely they will report to a Head of Design, Design Director, or a Lead Product Designer, with close collaboration with product managers, engineering leads, and marketing stakeholders.

Operations Impact: The Brand Designer's work will directly impact the perception and usability of GoTymeX's consumer apps, the professionalism of its B2B interactions, and the clarity of its internal communications. Effective brand design is an operational lever that drives customer acquisition, retention, and internal alignment, ultimately contributing to business growth and efficiency.

Growth Opportunities:

• Specialization & Leadership: Potential to become a go-to expert in specific areas of brand design, motion graphics, or AI in design, or to move into a Design Lead or Managerial role overseeing brand initiatives.

• Skill Expansion: Opportunities to deepen expertise in UX/UI, Design Systems, and emerging technologies like AI through company-sponsored training, conferences, and hands-on project experience.

• Cross-Functional Exposure: Develop a deeper understanding of product development, marketing strategy, and business operations through close collaboration with other departments.

• International Experience: Gain valuable experience working in a multinational environment, potentially leading to opportunities in different global offices.

📝 Enhancement Note: The Senior/Lead designation implies a career path that moves beyond individual contribution to strategic leadership and process oversight. The company’s emphasis on internal talent development and paid learning opportunities provides a clear roadmap for growth in both technical design skills and operational management within the design function.

🌐 Work Environment

Office Type: GoTymeX operates a hybrid working model, suggesting a flexible environment that combines remote work with in-office collaboration. This model acknowledges the need for focused work time at home and collaborative synergy in a shared physical space.

Office Location(s): While the role is listed for Seoul, South Korea, the company notes that most of the design team is based in HCMC (Ho Chi Minh City), Vietnam. Candidates are offered a relocation package to HCMC and are open to initial remote collaboration, implying a distributed but connected team. This suggests that while Seoul is a designated location, the operational hub for the design team may lean towards Vietnam.

Workspace Context:

• Collaborative Environment: The Design Team regularly engages in meetings, critiques, and data-driven discussions, fostering a highly collaborative and feedback-oriented atmosphere.

• Technology Focus: As a tech division, expect access to modern design software and hardware, including a company-provided laptop with necessary tools. The company is also willing to invest in new equipment to ensure team members have optimal resources.

• International Exposure: Working within a multinational team provides exposure to diverse perspectives and working styles, enriching the professional experience.

Work Schedule: The standard full-time work schedule is likely around 40 hours per week. The hybrid model offers flexibility, allowing individuals to manage their time effectively for both deep work and team collaboration, which is essential for managing design operations efficiently.

📝 Enhancement Note: The hybrid model and distributed team structure (Seoul-Vietnam) indicate an operational focus on flexibility and global talent acquisition. Candidates should be comfortable with remote collaboration and potentially relocating to a different country within the company’s operational footprint. The emphasis on collaboration and data-driven feedback is central to their design process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements. A shared portfolio is mandatory for consideration.

• Technical/Skills Assessment: Potential for a design challenge or a deep dive into portfolio projects to evaluate problem-solving abilities, design process, and understanding of AI's role in design.

• Team/Cultural Fit Interview: Discussion with members of the Design Team to assess collaboration style, communication skills, and alignment with company values and agile culture.

• Stakeholder Interview: Meeting with senior leadership or cross-functional stakeholders to discuss strategic impact, leadership potential, and ability to drive brand vision.

Portfolio Review Tips:

• Highlight Impact: Showcase projects that demonstrate tangible results and business impact, not just aesthetic appeal. Use data and metrics where possible to quantify success.

• Process & AI Integration: Clearly articulate your design process for each project, paying special attention to how you approached challenges, collaborated with teams, and specifically integrated AI into your workflow.

• Scalability & Cohesion: Demonstrate how your designs are scalable and maintain brand consistency across different platforms (corporate, B2C, B2B).

• Detail & Polish: Ensure all presented work is meticulously detailed, polished, and error-free, reflecting the "detail-oriented" requirement.

• Storytelling: Present your portfolio with a narrative that explains the "why" behind your design decisions and your role in achieving the outcomes.

Challenge Preparation:

• Be prepared to discuss your approach to developing and maintaining a cohesive brand identity across diverse platforms.

• Practice articulating how you would leverage AI to enhance design operations and outcomes.

• Prepare specific examples of how you have managed stakeholder expectations and collaborated with cross-functional teams on complex design projects.

• Think about how you would contribute to and evolve a Design System.

📝 Enhancement Note: The application process heavily relies on the portfolio, especially its demonstration of practical application, AI integration, and scalability. Candidates should prepare to discuss their process and strategic thinking in detail, aligning with the company's data-driven and collaborative operational culture.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is standard. Figma is highly probable for UI/UX and Design System work.

• Prototyping/Interaction: Tools like Figma, Adobe XD, or InVision for creating interactive prototypes.

• AI Design Tools: Familiarity with AI-powered design assistants, image generation tools (e.g., Midjourney, Stable Diffusion), or AI-enhanced workflow tools would be beneficial.

• Motion/3D Software (Preferred): Adobe After Effects, Cinema 4D, Blender, or similar for motion graphics and 3D asset creation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Brand Designer role, but awareness of how brand consistency impacts customer relationship management and marketing automation efforts is a plus.

📝 Enhancement Note: The technology stack for a Senior/Lead Brand Designer is centered around creative software and increasingly, AI tools. The emphasis on "AI advocate" suggests that proficiency or at least a strong interest in leveraging AI for design tasks will be highly valued. The hybrid and multinational nature of the team also implies a need for digital collaboration tools.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A deep commitment to producing high-quality, award-winning design work is a core value, reflected in meticulous attention to detail and a drive for perfection.

• Data-Driven Decisions: Reliance on data, user feedback, and performance metrics to inform design choices, ensuring that creativity is grounded in effectiveness and operational efficiency.

• Collaboration & Openness: A culture that encourages open communication, constructive critiques, and shared learning among team members.

• AI Advocacy & Innovation: Embracing new technologies, particularly AI, to enhance design processes, drive innovation, and stay at the forefront of the industry.

• Scalability & Systemic Thinking: A focus on designing solutions that are not only aesthetically pleasing but also scalable, sustainable, and integrated into larger systems and brand architectures.

Collaboration Style:

• Cross-functional Integration: Close collaboration with UX/UI designers, researchers, writers, product managers, and engineers to ensure cohesive product development and brand implementation.

• Feedback-Oriented: Regular design critiques and peer reviews are integral to the workflow, fostering a culture of continuous improvement and shared ownership of design quality.

• Agile & Iterative: Working within an agile environment means embracing iterative design processes, adapting to feedback, and delivering solutions in manageable phases.

📝 Enhancement Note: The team culture at GoTymeX prioritizes high standards, data integrity, and collaborative innovation. For a Brand Designer, this means being comfortable with constructive feedback, actively contributing to team discussions, and embracing new technologies like AI as operational tools for improved output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Product Needs: Ensuring a unified brand identity across diverse digital products (B2C apps, B2B platforms) while meeting specific functional and user experience requirements for each.

• Integrating AI Effectively: Navigating the rapidly evolving landscape of AI in design, identifying practical applications that enhance rather than detract from design quality and operational efficiency.

• Global Brand Cohesion: Maintaining a strong, consistent brand presence across multiple countries and cultures, especially given the multinational nature of the team and user base.

• Adopting New Technologies: Continuously learning and adapting to new design tools, AI advancements, and evolving industry best practices in a fast-paced tech environment.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in motion graphics, 3D design, or specialized areas of brand strategy and digital product design.

• AI in Design Specialization: Become a leader in leveraging AI for creative workflows, potentially developing internal best practices or training for the team.

• Design Leadership: Develop leadership capabilities through mentoring junior designers, leading brand initiatives, or contributing to strategic design operations.

• Industry Exposure: Access to paid seminars, conferences, and courses to stay current with industry trends and network with professionals.

📝 Enhancement Note: The challenges presented are typical for senior design roles in growing tech companies, requiring strategic thinking and adaptability. The company’s commitment to learning and development, including paid external training, directly addresses these challenges by providing resources for continuous upskilling and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive brand identity for a digital product, from initial concept to final execution. How would you ensure scalability and consistency across B2C and B2B applications?"

• "As an 'AI advocate,' how have you leveraged AI tools or methodologies in your design process? Can you provide a specific example of how AI improved an outcome or process, and what were the limitations?"

Company & Culture Questions:

• "What do you know about GoTymeX and TymeGroup, and why are you interested in working for a technology division focused on financial services?"

• "Our design team values data-driven decisions and collaborative critiques. How do these align with your personal design philosophy?"

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation with a clear narrative arc for each project: problem, solution, your role, process (including AI), and impact.

• Visual Clarity: Use high-quality visuals and ensure clear, concise explanations. Avoid overwhelming slides with too much text.

• Interactive Elements: If possible, demonstrate interactive prototypes or animated elements directly.

• Quantify Impact: For each project, highlight any measurable results (e.g., increased engagement, improved conversion rates, positive user feedback).

• AI Integration Focus: Explicitly call out where and how AI was used, and what its contribution was to the project's success.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, practical application of design principles, a clear understanding of AI's role in design operations, and strong collaborative skills. The portfolio presentation is a key opportunity to showcase these attributes.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable. Ensure your CV is up-to-date and highlights relevant experience.

• Portfolio Customization: Curate your portfolio to prominently feature digital product design work, case studies demonstrating your process, and examples of AI integration. Tailor it to showcase how you ensure brand cohesion across B2C, B2B, and internal communications.

• Resume Optimization: Weave keywords such as "Brand Design," "Digital Product Design," "UX/UI," "AI Advocate," "Systematic Mindset," and "Motion/3D Design" into your resume. Quantify achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process, your experience with AI in design, and your approach to cross-functional collaboration. Prepare specific examples to answer strategy and behavioral questions.

• Company Research: Familiarize yourself with GoTymeX's products, TymeGroup's mission, and the company's emphasis on quality and innovation. Understand their hybrid work model and multinational team structure.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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