Brand Designer, Events & Experiential, AWS Advertising & Social Media

📍 Job Overview

Job Title: Brand Designer, Events & Experiential, AWS Advertising & Social Media

Company: Amazon

Location: Seattle, Washington, United States

Job Type: Full-time

Category: Brand Design / Experiential Marketing Operations

Date Posted: 2026-08-18

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on translating brand strategy into tangible, large-scale experiential and environmental designs for AWS events, demanding a strong grasp of visual design principles and their application in physical spaces.

• Responsibilities include the end-to-end production of brand assets for events, ranging from presentation decks and signage to complex spatial activations, ensuring brand consistency and impact.

• The position requires proficiency in design software such as Figma and the Adobe Creative Suite, coupled with a foundational understanding of design principles like typography, composition, and color theory.

• Collaboration is key, involving close partnerships with event producers, creative directors, and fabrication vendors to bring creative concepts to life within production constraints and timelines.

📝 Enhancement Note: While the title suggests "Advertising & Social Media," the core responsibilities and qualifications heavily lean into experiential and event design, indicating a specialized focus within the broader AWS brand and creative team. The "early-career" and "0-2 years" experience level suggests this is an entry-level position within a highly specialized design function. The role demands a blend of creative execution, production management, and strategic brand application in physical environments.

📈 Primary Responsibilities

• Design and execute compelling visual expressions for AWS events, translating campaign strategies and brand positioning into memorable physical and digital experiences.

• Develop and produce a wide array of event-related assets, including large-format signage, environmental graphics, presentation decks, and interactive activations, ensuring adherence to the AWS brand system.

• Apply and extend the AWS event brand system, maintaining templates, component libraries, and reusable assets to ensure coherence and efficiency across all deliverables.

• Collaborate closely with event producers, creative directors, marketing leads, copywriters, and fabrication vendors to ensure concepts are realized accurately, on time, and within brand guidelines.

• Prepare production-ready designs for various mediums such as print, large-format displays, fabrication, and live environments, considering practicalities of materials, scale, lighting, and installation logistics.

• Manage asset production timelines and deliverables, proactively identifying and communicating any blockers to ensure smooth project execution.

• Contribute to the development and organization of a shared library of experiential templates and reusable brand elements to enhance team efficiency and consistency.

• Actively participate in design critiques, providing and receiving constructive feedback to foster continuous craft improvement and elevate the overall quality of design output.

• Stay abreast of current trends in experiential design and bring fresh ideas and a point of view to the team's creative output.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design production within a structured brand system, rather than pure concept generation. The need to "explore multiple creative directions" suggests some conceptual input is valued, but the primary focus is on execution, refinement, and production within established guidelines. The role acts as a critical link between creative strategy and physical execution in event settings.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent practical experience in an industry role. Experience:

• 0-2 years of professional experience in a design role, with a focus on visual design and brand application.

• Demonstrated experience in executing designs within a defined brand system and set of constraints. Required Skills:

• Online Portfolio: A strong online portfolio is mandatory, showcasing exceptional visual design skills, experience across various media, and evidence of a robust design process.

• Design Software Proficiency: Expertise in Figma and the Adobe Creative Suite, including but not limited to XD, Photoshop, Illustrator, and InDesign.

• Foundational Design Principles: Deep understanding of typography, composition, scale, color theory, and hierarchy, and how these principles interact in both two-dimensional and spatial contexts.

• Brand System Adherence: Ability to work within and extend established brand guidelines, ensuring consistency and coherence across all design outputs.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams and external vendors.

• Production Awareness: Understanding of production realities for print, large-format graphics, and fabrication.

• Eagerness to Learn: A proactive and curious mindset, with a strong desire to learn, grow, and contribute in a fast-paced, high-visibility environment.

Preferred Skills:

• Experience designing for events, activations, trade shows, or physical brand environments.

• Familiarity with spatial or 3D visualization tools (e.g., SketchUp, Blender) to communicate experiential concepts.

• Experience with asset management systems and design workflows.

• Comfort with high-volume production, demonstrating the ability to produce numerous assets efficiently without compromising quality.

• Understanding of event production workflows, including fabrication processes, print vendor management, installation timelines, and on-site constraints.

• Experience with AI/ML technologies as they relate to design workflows or content generation.

📝 Enhancement Note: The "Basic Qualifications" emphasize a foundational skillset and a demonstrable portfolio, crucial for an early-career role. The "Preferred Qualifications" highlight areas that would make a candidate stand out, particularly experience in physical environments and production workflows, which are core to this role's function. The mention of AI/ML is likely related to potential future applications in design workflows or content creation within AWS.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Craft: Showcase strong aesthetic sensibility, attention to detail, and a clear understanding of visual hierarchy, typography, and color application.

• Process Documentation: Clearly articulate your design process for at least 2-3 key projects. This should include initial concept development, problem-solving, iterations, and final execution. Explain the "why" behind your design choices.

• Experiential/Environmental Focus: Include examples of work that demonstrates an understanding of how design translates into physical spaces, large-format applications, or event environments. This could include signage, booth designs, or environmental graphics.

• Brand System Application: Demonstrate your ability to work within established brand guidelines. Show how you've applied or extended a brand system consistently across different touchpoints.

• Tool Proficiency Showcase: While not always explicit in a portfolio, ensure your projects reflect proficiency in Figma and Adobe Creative Suite. Consider including case studies that highlight how you leveraged these tools.

Process Documentation:

• Workflow Design: For selected projects, illustrate the stages of your design workflow, from brief to final delivery. This could involve mood boards, wireframes (if applicable), style frames, and final asset production.

• System Implementation: If you've contributed to or maintained design systems, templates, or component libraries, provide examples of how you ensured consistency and scalability.

• Measurement & Analysis (Implied): While direct metrics might be limited for an early-career designer, demonstrate how your design choices aimed to achieve specific objectives (e.g., clarity, brand impact, audience engagement in an event context). Explain how you would measure the success of your designs in a real-world application.

📝 Enhancement Note: For an early-career Brand Designer in an experiential role, the portfolio is paramount. It needs to go beyond just showcasing pretty pictures and demonstrate a thoughtful approach to design problem-solving, brand application, and production readiness, especially concerning physical environments and large-scale applications. The emphasis on "Process Documentation" is crucial for an operations-minded hiring team to understand the candidate's methodology.

💵 Compensation & Benefits

Salary Range:

• The base salary range for this position in Seattle, WA is $80,200 - $135,000 USD annually. Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, including prescription coverage.

• Life and Disability Insurance: Basic Life & AD&D insurance with options for supplemental life plans.

• Wellness & Support Programs: Employee Assistance Program (EAP), mental health support, and a medical advice line.

• Financial Planning & Savings: Flexible Spending Accounts (FSAs) and 401(k) matching.

• Family Support: Adoption and surrogacy reimbursement coverage, and parental leave.

• Paid Time Off: Generous paid time off to support work-life balance.

• Equity: Restricted Stock Units (RSUs) as part of the overall compensation package.

Working Hours:

• The role is expected to involve approximately 40 hours per week, consistent with a full-time position.

📝 Enhancement Note: The salary range provided is a standard US range for a Seattle-based role at this experience level and within a large tech company like Amazon. The benefits package is extensive and typical for a major corporation, highlighting a strong emphasis on employee well-being, financial security, and family support. The inclusion of RSUs is a significant component of Amazon's total compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cloud Computing and Digital Services. Amazon Web Services (AWS) is a dominant force in the global cloud market, providing a vast array of services that power businesses worldwide, from startups to enterprises.

Company Size: Amazon is a global technology conglomerate with hundreds of thousands of employees worldwide. AWS, as a division, is a significant and rapidly growing part of this organization.

Founded: Amazon was founded in 1994, and AWS was launched in 2006. This history signifies a culture of innovation, long-term vision, and continuous evolution within the technology sector.

Team Structure:

• AWS Brand & Creative Team: This role sits within the AWS Brand & Creative team, reporting to a design leader. This team is responsible for shaping and maintaining the AWS brand identity across all touchpoints.

• Reporting Hierarchy: The designer will report to a senior design leader, indicating a clear reporting structure with opportunities for mentorship and guidance from experienced professionals.

• Cross-functional Collaboration: Close partnerships are expected with event producers, creative directors, marketing leads, copywriters, and fabrication vendors, highlighting a highly collaborative and interdisciplinary work environment essential for successful event execution.

Methodology:

• Data-Driven Brand Application: While this role is creative, AWS as a whole is heavily data-driven. Design decisions are expected to be grounded in brand strategy and potentially informed by audience engagement insights, even in experiential contexts.

• Systematic Design Approach: The emphasis on an "event brand system," "templates," and "component libraries" points to a systematic and scalable approach to design production, ensuring consistency and efficiency.

• Iterative Improvement: The culture encourages continuous learning and feedback through design critiques, fostering an environment where processes and creative output are regularly refined.

Company Website: https://www.amazon.com/ and https://aws.amazon.com/

📝 Enhancement Note: Amazon's culture is known for its "Day 1" mentality, customer obsession, and a high bar for performance. For this specific role within AWS Brand & Creative, expect a fast-paced environment where innovation, scale, and brand consistency are paramount. The emphasis on physical experiences suggests a unique blend of digital-first thinking applied to the real world.

📈 Career & Growth Analysis

Operations Career Level: This is an "early-career" or entry-level (0-2 years) Brand Designer position. It offers a foundational opportunity to gain experience in a specialized area of brand design within a major technology company. The role is focused on execution and learning within a defined brand system.

Reporting Structure: The designer will report to a design leader, providing direct mentorship and oversight. This structure is typical for entry-level roles, ensuring guidance and support for skill development.

Operations Impact: While not a traditional "Operations" role in the sense of process optimization or system management, this position has a significant impact on the AWS brand's perception. The designs created directly influence how customers, partners, and the public experience AWS at events, shaping brand recognition, engagement, and ultimately, brand loyalty. The efficiency gained through reusable assets and a structured brand system contributes to the operational effectiveness of the broader marketing and events teams.

Growth Opportunities:

• Skill Specialization: Deepen expertise in experiential and environmental design, large-format graphics, and event branding.

• Brand System Mastery: Become proficient in managing and extending complex global brand systems.

• Production Expertise: Gain hands-on experience with fabrication, print production, and live event execution workflows.

• Creative Leadership Exposure: Learn from senior designers and creative directors, potentially progressing to more senior design roles or specialized areas within AWS Brand & Creative.

• Cross-functional Acumen: Develop strong collaboration and project management skills by working with diverse teams and external partners.

📝 Enhancement Note: The growth path here is primarily within specialized design disciplines. While not directly "operations" in the typical sense, the role's contribution to operational efficiency through standardized assets and clear production workflows is significant. The "early-career" designation means the focus is on learning and contributing under guidance, with potential for specialization and advancement within AWS's creative functions.

🌐 Work Environment

Office Type: This is an on-site role based in Seattle, WA. The work environment will likely be a professional office setting within Amazon's corporate campus, designed to foster collaboration and productivity.

Office Location(s): Seattle, Washington, United States. This is a major hub for Amazon, offering access to extensive resources and a vibrant tech community.

Workspace Context:

• Collaborative Spaces: Expect access to meeting rooms, design studios, and shared workspaces conducive to team collaboration and brainstorming sessions.

• Tools and Technology: The workspace will be equipped with the necessary hardware and software for design work, including high-performance computers, access to Figma, Adobe Creative Suite, and potentially 3D visualization tools.

• Team Interaction: Regular opportunities for interaction with the AWS Brand & Creative team, design leaders, event producers, and other stakeholders, facilitating knowledge sharing and project alignment.

Work Schedule: The standard work schedule is approximately 40 hours per week. Given the nature of event production, there might be occasional periods requiring flexibility to meet project deadlines, especially leading up to major events.

📝 Enhancement Note: As an on-site role, the emphasis is on in-person collaboration and leveraging the resources available within Amazon's Seattle campus. The environment is expected to be dynamic, reflecting the fast-paced nature of event marketing and the tech industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and online portfolio to assess foundational skills and relevant experience.

• Portfolio Presentation: A key stage will be a presentation of your portfolio to a panel of designers and/or creative leads. Be prepared to walk through your process, design rationale, and problem-solving approaches for selected projects, particularly those demonstrating experiential or large-format design.

• Skills-Based Exercises: You may be asked to complete a design exercise or a take-home challenge to assess your design skills, speed, and ability to work within brand constraints. This could involve designing a specific event asset or a portion of an environmental graphic.

• Behavioral & Situational Interviews: Expect questions about your collaboration style, how you handle feedback, your approach to problem-solving, and your understanding of working within a large brand system. Questions will assess your "eagerness to learn" and ability to integrate into a fast-moving team.

• Cultural Fit Assessment: Interviews will also gauge your alignment with Amazon's culture, including customer obsession, bias for action, and ownership.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, emphasizing experiential, environmental, or large-format design if possible.

• Tell a Story: For each project, clearly explain the brief, your role, the challenges, your design process (ideation, iteration, problem-solving), the final solution, and the impact (even if estimated for early-career roles).

• Showcase Process: Don't just show final deliverables. Include sketches, mood boards, wireframes, style frames, and explain your decision-making at each stage.

• Highlight Brand Application: Demonstrate your ability to work within and extend a brand system effectively.

• Technical Proficiency: Ensure your work clearly shows your command of Figma and Adobe Creative Suite.

• Tailor to AWS: If possible, research AWS's current branding and event presence to understand their aesthetic and tailor your presentation accordingly.

Challenge Preparation:

• Deconstruct the Brief: Carefully read and understand any design challenge prompt. Identify key objectives, constraints, and target audience.

• Time Management: Practice completing design tasks within a set timeframe, prioritizing key elements.

• Brand Adherence: Assume you'll need to apply or reference the AWS brand guidelines. Have a basic understanding of their visual identity.

• Presentation Clarity: Prepare to articulate your design choices concisely and clearly, focusing on rationale and problem-solving.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges is critical for this role. Candidates must be prepared to demonstrate not just aesthetic skill but also a process-oriented approach and the ability to apply brand guidelines effectively in a production context. Understanding Amazon's general hiring practices, which often include behavioral questions and a focus on their Leadership Principles, is also key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems and assets.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and raster-based graphics.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: For layout design, presentation decks, and brand guideline documents.
  • XD (potentially): For prototyping and user experience design, though Figma is often preferred for collaborative workflows.
  • After Effects (preferred): For motion graphics and animated assets, which can be relevant for event visuals.

Analytics & Reporting:

• While not a direct responsibility for this designer, understanding how design impacts engagement metrics (e.g., event attendance, lead generation from branded experiences) is beneficial. Familiarity with general analytics concepts is a plus. CRM & Automation:

• Not directly applicable to the core design tasks, but understanding how event marketing campaigns are managed and tracked within CRM systems might provide context for the assets being created. Spatial Visualization Tools (Preferred):

• SketchUp, Blender, or similar: Familiarity with 3D modeling or visualization tools would be advantageous for communicating spatial concepts for environmental design and fabrication.

📝 Enhancement Note: Proficiency in Figma and core Adobe Creative Suite applications is non-negotiable. The preferred skills in spatial visualization tools and motion graphics (After Effects) indicate areas where a candidate can differentiate themselves and contribute more broadly to experiential design.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A core Amazon principle. Designs should ultimately serve the needs of the AWS audience and contribute to a positive customer experience at events.

• Bias for Action: Encouraging initiative and moving quickly to deliver results, especially important in event production timelines.

• Ownership: Taking responsibility for design deliverables from conception through production and ensuring successful execution.

• Invent and Simplify: Finding innovative design solutions and streamlining processes, such as through reusable brand assets and efficient workflows.

• High Standards: A commitment to delivering exceptional quality in all design work, from detailed typography to large-scale environmental graphics.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work closely with non-design teams (event producers, marketers, copywriters) and external vendors (fabricators, printers). Clear communication and understanding of different functional needs are vital.

• Feedback-Driven: A culture that values constructive feedback in design critiques to refine work and elevate the team's overall output.

• Knowledge Sharing: Contributing to shared resources, templates, and best practices to help the entire team scale its efforts and move faster.

📝 Enhancement Note: The team culture at Amazon, and specifically within its creative functions, is characterized by a blend of high performance, intense collaboration, and a drive for innovation. The values emphasize a proactive, results-oriented approach, with a strong focus on the customer and maintaining high standards in execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Experiential Impact: Ensuring that designs adhere strictly to the AWS brand system while also creating engaging and memorable physical experiences can be a complex balancing act.

• Production Realities: Translating digital design concepts into physical realities involves navigating material limitations, fabrication costs, installation constraints, and tight timelines, requiring adaptability and problem-solving.

• High-Volume Production: The need to produce a significant number of assets for global events quickly without sacrificing quality presents a challenge in efficiency and time management.

• Evolving Brand System: Staying current with any updates or extensions to the AWS brand system and applying them consistently across diverse event formats.

Learning & Development Opportunities:

• Specialized Design Craft: Immersion in the nuances of experiential, environmental, and large-format design, developing a unique skillset.

• Global Brand System Expertise: Gaining in-depth experience working with and contributing to a major global technology brand's visual identity system.

• Production Workflow Mastery: Learning the end-to-end process of event production, from design handoff to on-site execution.

• Mentorship: Direct guidance from senior designers and creative leaders within AWS.

• Industry Exposure: Contributing to high-visibility projects that are seen by a massive global audience.

📝 Enhancement Note: This role offers a unique opportunity to bridge the gap between digital brand design and physical experiences. The primary challenge lies in the practical application of design principles within the constraints of event production and a large brand system, which also presents significant learning opportunities for career growth.

💡 Interview Preparation

Strategy Questions:

• Brand System Application: "How would you approach designing signage for a large AWS event while ensuring it aligns with the core AWS brand identity and enhances the attendee experience?" (Prepare to discuss typography, hierarchy, scale, and material considerations.)

• Process & Problem-Solving: "Describe a time you had to adapt a design based on production constraints or feedback from a vendor. What was your process, and what did you learn?" (Focus on your problem-solving skills and adaptability.)

• Creative Exploration: "Imagine you need to create a visual concept for an AWS booth activation. What steps would you take to explore initial ideas, and how would you present them to stakeholders?" (Demonstrate your ideation process and presentation skills.)

Company & Culture Questions:

• Amazon Leadership Principles: Be prepared to discuss how your work and approach align with principles like Customer Obsession, Bias for Action, Ownership, and High Standards, using specific examples from your experience or portfolio.

• Team Collaboration: "How do you typically collaborate with non-designers, such as event managers or copywriters, to ensure a cohesive outcome?" (Highlight your communication and teamwork skills.)

• Learning Mindset: "This is an early-career role. What are you most eager to learn, and how do you approach seeking out new knowledge and feedback?" (Emphasize your curiosity and growth orientation.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your most relevant and impressive projects.

• Focus on Process: For each project, clearly articulate the problem, your proposed solution, and the steps you took to get there. Use visual aids to show iterations and key decision points.

• Quantify if Possible: Even for creative roles, if you can mention any impact (e.g., "This design was chosen for its clarity and scalability across multiple event venues"), it adds weight.

• Know Your Tools: Be ready to briefly discuss how you utilized Figma, Adobe Suite, or other tools to achieve your design outcomes.

• Conciseness: Respect the interviewers' time. Aim for clear, direct explanations.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical design skills, a structured thought process, and an understanding of how design functions within a large, brand-conscious organization like Amazon, especially concerning event production. Familiarity with Amazon's Leadership Principles is crucial.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the official Amazon Jobs portal via the provided link.

• Portfolio Customization: Ensure your online portfolio is up-to-date, easily navigable, and prominently features projects that align with experiential, environmental, or large-format design, showcasing your visual design craft and process.

• Resume Optimization: Tailor your resume to highlight relevant skills such as Figma, Adobe Creative Suite, typography, brand system application, and any experience with event or production environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and problem-solving approaches for your portfolio projects. Prepare to discuss how your work demonstrates Amazon's Leadership Principles.

• Company Research: Familiarize yourself with AWS's brand identity, recent event activations, and the company's overall mission and values to demonstrate your understanding and enthusiasm for the role and the organization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.