Brand Designer, Emerging Markets

📍 Job Overview

Job Title: Brand Designer, Emerging Markets

Company: Aeroflow Health

Location: Asheville, North Carolina, United States

Job Type: Full-Time

Category: Marketing / Creative / Brand Design

Date Posted: May 08, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is integral to the Emerging Markets team, focusing on visual innovation for new products, partnerships, and business initiatives within a fast-moving environment.

• Responsible for translating complex ideas into clear, consistent, and polished visual assets across diverse B2B and B2C channels, requiring strong visual code-switching capabilities.

• Supports the development and expansion of visual brand identity elements, including logos, typography systems, color palettes, and marketing templates for multiple initiatives simultaneously.

• Collaborates closely with UX, Marketing, Business Units, and external partners to execute design requests and support evolving business priorities, demanding an "agency mindset" for quick pivots.

📝 Enhancement Note: The title "Brand Designer, Emerging Markets" and the description of a "fast-moving innovation group focused on supporting new products, partnerships, and business initiatives" strongly suggest this role operates within a GTM (Go-To-Market) support function, specifically focusing on the visual brand strategy and execution for new ventures and market entries. The emphasis on B2B and B2C collateral, presentations, and brand development aligns with GTM operations that require strong visual communication to support sales, marketing, and business development efforts.

📈 Primary Responsibilities

• Design and execute multi-channel marketing and communication assets, including B2B presentations, sales collateral, social media graphics, email creative, digital ads, internal presentations, and patient-facing educational content.

• Adapt visual approaches and brand voices across multiple brands, initiatives, and healthcare verticals to suit specific audiences, business units, or project needs, demonstrating an "agency mindset."

• Assist in the creation and expansion of comprehensive visual brand elements such as logos, typography systems, color palettes, iconography, marketing templates, and brand collateral packages.

• Partner with UX and technical teams to create mockups, workflow visuals, and concept layouts, contributing to visual concepting and user-flow discussions within Figma.

• Collaborate closely with stakeholders across Emerging Markets, Business Units, Braze, paid media partners, and other internal teams to execute design requests and align with evolving business priorities.

• Manage design revisions and incorporate feedback efficiently and professionally, balancing multiple priorities and timelines in a collaborative, fast-paced environment.

• Ensure all design work adheres to compliance standards, including HIPAA and patient confidentiality, and supports overall business objectives.

📝 Enhancement Note: The responsibilities highlight a strong need for adaptability and strategic thinking, typical of roles supporting Go-To-Market (GTM) strategies for new initiatives. The emphasis on "Visual Code-Switching" and "The 'Agency Mindset'" indicates this role is crucial for creating distinct brand identities for various emerging market ventures, requiring the designer to quickly understand and visually represent different business unit needs and target audiences.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience.

Experience: 5+ years of professional graphic design or brand design experience. A strong preference for agency experience or experience managing a multi-brand portfolio is required, indicating a need for diverse project handling and client-facing skills.

Required Skills:

• Visual Code-Switching: Ability to adapt design styles and messaging for distinct B2B (e.g., health plans) and B2C (e.g., patients) audiences.

• "Agency Mindset": Proven ability to pivot between different brand voices and healthcare verticals with ease.

• Conceptual Storyboarding: Capacity to visualize user journeys or service implementations before final asset creation.

• Presentation & Concept Visualization: Skill in creating polished presentations, mockups, and visual concepts for clear communication with business and creative stakeholders.

• Strategic Design: Ability to design with a focus on business goals, scalability, and audience impact, not just aesthetics.

• Technical Mastery: Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.

• Multi-Brand Management: Experience managing and executing design across multiple distinct brands or initiatives.

• Marketing Collateral Design: Proven ability to design a wide range of marketing materials.

Preferred Skills:

• Experience managing multiple projects and deadlines simultaneously.

• Strong organizational and documentation skills.

• Ability to work effectively in a collaborative, fast-paced environment.

• Healthcare industry experience.

• Exposure to UX/UI collaboration or workflow mockups.

• Motion graphics or light video editing experience.

• Experience supporting B2B marketing initiatives.

• Familiarity with Braze or marketing automation platforms.

• Familiarity with AI-assisted creative tools for tasks such as video creation, voiceover generation, concept exploration, or content development.

📝 Enhancement Note: The emphasis on "Strategic Design" and the need for a "portfolio demonstrating: multi-brand work, campaign execution, visual identity development, and marketing collateral design" indicates this role is not just about creative execution but also about contributing to the strategic positioning of new brands and initiatives within emerging markets. The preferred skills in AI tools and marketing automation suggest a forward-thinking approach to design and GTM support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Multi-Brand Work: Showcase examples of successfully designing for and managing distinct brand identities across various projects.

• Campaign Execution: Demonstrate experience in developing and executing cohesive visual campaigns across multiple touchpoints and channels.

• Visual Identity Development: Present case studies or examples of creating or expanding visual brand systems, including logos, color palettes, typography, and iconography.

• Marketing Collateral Design: Include a diverse range of marketing materials such as presentations, sales sheets, digital ads, social graphics, and patient-facing content.

• Conceptual Visualization: Examples that illustrate the ability to translate abstract ideas or user journeys into compelling visual narratives or mockups.

Process Documentation:

• While not explicitly a "process documentation" role, the ability to organize and present design work clearly, along with demonstrating an understanding of workflow (e.g., through UX/UI collaboration mockups), is critical.

• Candidates should be prepared to discuss their design process, from initial concept to final asset delivery, and how they manage feedback and revisions.

📝 Enhancement Note: For a Brand Designer supporting emerging markets, the portfolio serves as a critical "process portfolio." It must visually articulate the candidate's ability to execute GTM strategies through design, demonstrating not just aesthetic skill but strategic thinking, adaptability across brands, and effective communication of complex ideas. The ability to present work that shows a clear understanding of user journeys and business objectives is key.

💵 Compensation & Benefits

Salary Range: $75,000 – $85,000 base salary per year.

Bonus Opportunity: Potential Free-Cash-Flow Bonus opportunity.

Benefits:

• Competitive Pay

• Health Plans with FSA or HSA options

• Dental Insurance

• Vision Insurance

• Optional Life Insurance

• 401K with Company Match

• 12 weeks of parental leave for birthing parent

• 4 weeks leave for non-birthing parent(s)

• Additional Parental benefits including fertility stipends, free diapers, breast pump

• Paid Holidays

• PTO Accrual from day one

• Employee Assistance Programs

• And much more!

Working Hours: Assumed to be a standard 40-hour work week, typical for a full-time on-site role. Flexibility may be available depending on project needs and team collaboration.

📝 Enhancement Note: The salary range provided is typical for a Brand Designer with 5-10 years of experience in a mid-sized to large company, especially in a creative role supporting innovation or emerging markets. The comprehensive benefits package, including generous parental leave and specialized parental benefits, indicates a strong focus on employee well-being and retention, which is attractive to professionals seeking long-term career stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (National leader in home medical equipment and clinical services). This industry context is crucial, as it implies a need for designs that are not only visually appealing but also compliant, trustworthy, and sensitive to patient needs.

Company Size: Aeroflow Health is recognized as one of the fastest-growing healthcare companies in the U.S. and is a certified Great Place to Work®, suggesting a dynamic, growth-oriented, and employee-focused environment.

Founded: While the founding date is not provided, the company's rapid growth and multiple accolades indicate a mature yet evolving organization.

Team Structure:

• The role sits within the Emerging Markets team, described as a "fast-moving innovation group."

• This team works closely with internal stakeholders across various Business Units, UX, Marketing, and potentially Product Development teams.

• The Brand Designer will also collaborate with external partners, such as paid media agencies.

Methodology:

• Data-Driven Approach: Implied by the need for "strategic design" and creating assets for "data-driven pitch[es]" to health plans.

• Agile & Iterative: The "fast-moving innovation group" and "adapts quickly" language suggests an agile approach to design and project execution.

• Cross-Functional Collaboration: Emphasis on working closely with multiple teams to ensure design alignment and support business goals.

Company Website: [Aeroflow Health website details would be inserted here if available, e.g., aeroflowhealth.com]

📝 Enhancement Note: Aeroflow Health's recognition as a "Great Place to Work®" and its rapid growth indicate a culture that values innovation, employee development, and a positive work environment. For a Brand Designer, this means opportunities to contribute to impactful projects within a supportive structure, with a focus on both creative excellence and business objectives in the healthcare sector.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Brand Designer, requiring significant professional experience (5+ years) and a strong portfolio. It is a specialized role within the broader marketing and GTM function, focusing on visual brand strategy for new ventures.

Reporting Structure: The Brand Designer will report to a lead within the Emerging Markets team, likely a Marketing Manager or Director, and collaborate extensively with UX, Business Unit leads, and marketing teams across the organization.

Operations Impact: The Brand Designer's impact is crucial for the success of emerging markets initiatives. By creating compelling visual identities and marketing collateral, they directly influence brand perception, market entry effectiveness, B2B partnership acquisition, and B2C customer engagement, all of which are vital for revenue generation and business growth in new ventures.

Growth Opportunities:

• Specialization: Deepen expertise in brand development for new market entries and innovative healthcare solutions.

• Leadership: Potential to lead design initiatives for specific emerging market projects or mentor junior designers as the team expands.

• Skill Expansion: Opportunity to gain exposure to UX/UI collaboration, AI-assisted creative tools, and marketing automation platforms, enhancing versatility.

• Cross-Functional Exposure: Develop a broader understanding of GTM strategies, business development, and product innovation by working closely with diverse teams.

• Industry Expertise: Gain specialized knowledge and experience within the rapidly evolving healthcare technology and services sector.

📝 Enhancement Note: This role offers significant growth potential beyond traditional brand design. The "Emerging Markets" context implies working on the cutting edge of Aeroflow's business, providing opportunities to shape the visual direction of new revenue streams. The emphasis on collaboration and strategic design suggests a path toward more integrated GTM roles or creative leadership.

🌐 Work Environment

Office Type: The role is designated as "On-site" in Asheville, NC, suggesting a traditional office environment. This typically fosters strong team cohesion, spontaneous collaboration, and direct access to resources.

Office Location(s): Asheville, North Carolina, USA. This city offers a unique blend of natural beauty and a growing creative community.

Workspace Context:

• Collaborative Environment: The description emphasizes close work with internal stakeholders (Emerging Markets, Business Units, UX, Marketing) and external partners, indicating a highly collaborative workspace.

• Tools & Technology: The role requires proficiency in Adobe Creative Suite and Figma, suggesting access to industry-standard design software and hardware. Exposure to AI-assisted creative tools and marketing automation platforms indicates a modern technology stack.

• Team Interaction: Frequent interaction with diverse teams is expected, facilitating knowledge sharing and cross-pollination of ideas.

Work Schedule: A standard 40-hour work week is expected for this full-time, on-site position. While core hours likely apply for team collaboration, there might be some flexibility to accommodate project deadlines, especially given the fast-paced nature of emerging markets.

📝 Enhancement Note: The on-site requirement in Asheville suggests a company that values in-person collaboration, team building, and a structured work environment, which can be beneficial for complex creative projects and rapid iteration common in emerging market initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, technical skills, and alignment with the role's requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design process, strategic thinking, and how they've handled multi-brand execution and B2B/B2C challenges.

• Skills Assessment: Potential for a design challenge or case study focused on adapting to different brand voices or solving a specific visual communication problem relevant to emerging markets.

• Stakeholder Interviews: Meetings with key stakeholders from Emerging Markets, Marketing, and possibly UX to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with hiring leadership to confirm suitability for the role and team.

Portfolio Review Tips:

• Showcase Variety: Highlight projects demonstrating your ability to "visually code-switch" between B2B and B2C audiences, and across different brand identities.

• Tell a Story: For each project, explain the business objective, your strategic approach, the challenges faced, your specific contributions, and the measurable impact or outcome.

• Demonstrate Process: Include examples of concept development, user journey visualizations, and workflow mockups to show your thinking beyond the final polished asset.

• Highlight Technical Proficiency: Ensure your portfolio clearly shows mastery of Adobe Creative Suite and Figma.

• Tailor to Aeroflow: If possible, include a concept piece or case study that reflects Aeroflow's industry or a potential emerging market initiative to show proactive thinking.

Challenge Preparation:

• Be prepared for a challenge that tests your ability to quickly grasp a new brand or market concept and translate it into visual assets.

• Focus on articulating your design rationale, emphasizing how your visual choices support business goals and target audience needs.

• Practice presenting your work concisely and persuasively, anticipating questions about your process and decision-making.

📝 Enhancement Note: Given the role's focus on emerging markets and adaptability, the interview process will likely heavily weigh the candidate's portfolio presentation and their ability to articulate their strategic design thinking and "visual code-switching" capabilities. The interview will assess not just creative talent but also the candidate's readiness to operate effectively in a dynamic, multi-faceted GTM support environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core design tasks.

  • Illustrator: For logo design, iconography, and vector graphics.
  • Photoshop: For image manipulation, digital ad creation, and complex visual compositions.
  • InDesign: For layout design of presentations, sales collateral, and patient-facing materials.

• Figma: Crucial for UX/UI collaboration, mockups, workflow visuals, and concepting.

Analytics & Reporting: While not a direct analytics role, understanding how designs perform on different channels (e.g., digital ads, social media) and how to potentially use data to inform design decisions will be beneficial. Familiarity with marketing automation platforms (like Braze) suggests an understanding of campaign performance metrics.

CRM & Automation:

• Braze (or similar marketing automation platforms): Familiarity is preferred, indicating an understanding of how creative assets are deployed in marketing campaigns and the types of assets needed for these platforms.

Emerging Technologies:

• AI-Assisted Creative Tools: Familiarity is a plus, indicating a forward-thinking approach to design workflows, concept exploration, and content generation.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The mention of Braze and AI-assisted tools signals that Aeroflow is investing in modern marketing technology and expects its creative team to be adaptable and leverage these tools to enhance efficiency and creativity within their GTM initiatives.

👥 Team Culture & Values

Operations Values:

• Innovation: Supporting "emerging markets" and "new products, partnerships, and business initiatives" highlights a core value of driving innovation.

• Adaptability & Agility: The need for "visual code-switching" and an "agency mindset" underscores the importance of flexibility and the ability to pivot quickly.

• Collaboration: Close work with multiple internal and external teams emphasizes the value of teamwork and open communication.

• Growth Mindset: Aeroflow's rapid growth and recognition as a "Great Place to Work®" suggest a culture that encourages continuous learning and development.

• Purpose-Driven: As a healthcare company, there's an underlying value of making a positive impact on patient lives, which should be reflected in the brand's visual representation.

Collaboration Style:

• Cross-Functional Integration: The role requires deep collaboration with Marketing, Business Units, and UX, suggesting an integrated approach where design is a key component of broader GTM strategies.

• Feedback-Driven: The expectation to "incorporate feedback efficiently and professionally" points to a culture that values constructive critique and iterative improvement.

• Strategic Partnership: The Brand Designer acts as a strategic partner to stakeholders, translating business needs into effective visual communication.

📝 Enhancement Note: The culture emphasizes a blend of creative innovation and strategic execution, with a strong emphasis on collaboration and adaptability. For a Brand Designer, this means being comfortable with fast-paced projects, diverse brand needs, and working closely with various departments to achieve GTM objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct visual identities and brand voices for numerous emerging initiatives simultaneously.

• Rapid Iteration: Adapting to fast-changing project requirements and tight deadlines inherent in innovation and emerging markets.

• Translating Complex Concepts: Visually communicating intricate healthcare services, product functionalities, or business models to diverse audiences.

• Stakeholder Alignment: Navigating diverse opinions and feedback from various internal and external stakeholders to achieve cohesive design solutions.

• Staying Current: Keeping pace with evolving design trends, marketing technologies (like AI tools), and healthcare industry nuances.

Learning & Development Opportunities:

• Advanced Design Techniques: Deepen skills in areas like motion graphics, UI/UX collaboration, and AI-assisted creative tools.

• Strategic GTM Exposure: Gain a comprehensive understanding of go-to-market strategies, business development, and product innovation within the healthcare sector.

• Brand Strategy: Develop a stronger acumen for building and scaling brands from inception, contributing to strategic decision-making.

• Cross-Functional Leadership: Opportunities to lead design aspects of new initiatives and potentially mentor junior team members.

• Industry Insight: Become an expert in visual communication within the dynamic healthcare industry.

📝 Enhancement Note: The challenges presented are typical for a role supporting innovation and emerging markets. Successfully navigating these challenges will provide significant opportunities for professional growth, particularly in strategic brand development and GTM execution within the healthcare sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt your design style significantly for a new brand or audience. What was your process?" (Assesses "visual code-switching" and "agency mindset").

• "How do you approach translating a complex business concept or user journey into a clear visual narrative?" (Tests "conceptual storyboarding" and "presentation/concept visualization").

• "Walk us through a project where you managed multiple brands or initiatives simultaneously. How did you prioritize and ensure brand consistency?" (Evaluates "multi-brand management" and organizational skills).

Company & Culture Questions:

• "Based on your understanding of Aeroflow Health and the Emerging Markets team, what kind of visual challenges do you anticipate this role will face?" (Tests research and strategic thinking).

• "How do you typically collaborate with UX designers, marketing teams, and business stakeholders on new projects?" (Assesses collaboration style).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, clearly stating the objective, your role, the process, and the outcome for each.

• Highlight Key Strengths: Emphasize projects that demonstrate multi-brand work, campaign execution, visual identity development, and B2B/B2C adaptability.

• Visual Storytelling: Use your presentation to tell the story behind your designs, explaining your strategic rationale and problem-solving approach.

• Figma & Adobe Proficiency: Be ready to briefly showcase your workflow or specific techniques within Figma and Adobe Creative Suite if asked.

• Conciseness: Be mindful of time and present your strongest, most relevant work efficiently.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, adaptability, and an understanding of the business context within the healthcare industry. Candidates should be ready to articulate how their design choices support GTM objectives for emerging markets.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided application link on recruiting.ultipro.com.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating multi-brand management, campaign execution, visual identity development, and B2B/B2C collateral design, with a focus on strategic thinking and adaptability.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, agency background (if applicable), proficiency in Adobe Creative Suite and Figma, and any relevant healthcare or multi-brand project experience.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, strategic rationale, and how your skills align with the "visual code-switching" and "agency mindset" requirements of the role. Prepare for questions about collaboration and adapting to new brands.

• Company Research: Familiarize yourself with Aeroflow Health's mission, services, and recent growth. Research their existing brand presence and consider how your design approach would contribute to their emerging markets initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.