Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: SCRL

Location: Stockholm, Stockholm, Sweden

Job Type: FULL_TIME

Category: Brand & Visual Design

Date Posted: 2026-08-19T18:13:54

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the evolution and strengthening of SCRL's visual identity and design language across all platforms and touchpoints.

• Develop compelling creative concepts and campaigns that differentiate SCRL in the market and resonate with a global audience of creators.

• Design high-quality visual assets for web, social media, app stores, product launches, and marketing initiatives, ensuring brand consistency.

• Establish and maintain visual systems, templates, and comprehensive brand guidelines to empower wider teams and ensure cohesive brand execution.

• Contribute to defining and elevating the overall creative quality and visual culture within the design team and the broader organization.

📝 Enhancement Note: This role is positioned as a senior Brand Designer, requiring significant experience in developing and executing a visual identity. The emphasis on "making the work themselves" and contributing to "creative quality bar" suggests a hands-on contributor with leadership potential in design execution and brand stewardship.

📈 Primary Responsibilities

• Evolve and strengthen SCRL’s visual identity and design language, ensuring it remains distinctive and relevant to a global creator audience.

• Develop creative concepts and campaigns that effectively communicate SCRL's value proposition and make the brand stand out across all marketing and communication channels.

• Design a wide range of visual assets, including digital graphics for web and social media, app store visuals, marketing collateral, and assets for product launches.

• Create and document robust visual systems, templates, and brand guidelines that facilitate consistent application of the brand identity by internal teams and external partners.

• Proactively explore new visual directions and bring fresh, innovative ideas to the brand to maintain its cutting-edge appeal in the tech and creative tools space.

• Actively contribute to defining and raising the overall creative quality bar across all SCRL's external communications and product touchpoints.

• Collaborate closely with design leadership, product teams, and marketing to ensure alignment and intentionality in all visual outputs.

• Contribute to the broader creative vision and foster a strong visual culture within the design team and SCRL.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution. The focus on "creative concepts and campaigns" and "exploring new visual directions" indicates a need for ideation and strategic thinking, while "design assets for web, social, app stores, launches and marketing" points to a strong production capability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, or a related field is typically expected for roles requiring this level of experience and strategic input.

Experience: 6+ years of dedicated experience in brand design, visual design, or digital design, with a proven track record of building and evolving brand identities.

Required Skills:

• Extensive experience in brand design, visual identity development, and art direction.

• Strong conceptual thinking with the ability to translate ideas into compelling visual narratives and executions.

• Excellent command of typography, composition, color theory, and layout principles.

• Proficiency in design software, particularly Figma, for hands-on production and system design.

• Proven experience designing for digital platforms, including web, social media, and app stores.

• Exceptional attention to detail and a commitment to maintaining a high standard of craft in all design outputs.

• Ability to manage multiple projects simultaneously, moving fluidly between strategic ideation, concept development, and detailed production.

• Strong collaboration and communication skills, with the ability to work effectively in a fast-paced, cross-functional environment. Preferred Skills:

• Experience with Framer for website design and development.

• Familiarity with motion design principles and software for creating dynamic visual content.

• Experience working within the tech industry, particularly with creative tools or SaaS products.

• Understanding of marketing principles and how to apply design to drive engagement and conversions.

📝 Enhancement Note: The "6+ years of experience" combined with the emphasis on "strong conceptual thinking" and "high bar for craft" suggests the need for a seasoned designer capable of strategic brand leadership. The inclusion of Framer and motion design as "plus" skills indicates areas for growth or specialization that would be advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 6 years of professional design experience, with a strong emphasis on brand identity development and evolution.

• Distinctive, thoughtful, and highly crafted work examples that demonstrate a deep understanding of visual design principles and strategic thinking.

• Case studies detailing the process from concept to execution for key brand initiatives, highlighting problem-solving and creative problem-solving approaches.

• Examples of visual systems and brand guidelines created, demonstrating the ability to establish and maintain consistency across diverse applications.

• Work samples that reflect experience in designing for digital and social-first environments, including web, social media, and app store assets. Process Documentation:

• Demonstrations of how concepts were translated into tangible design assets for web, social media, app launches, and marketing campaigns.

• Examples of creating and implementing visual systems and templates that enabled efficient and consistent design execution across teams.

• Documentation of contributions to defining or raising the creative quality bar, potentially through process improvements or establishing new design standards.

• Evidence of collaboration with design leadership and cross-functional teams to ensure cohesive and intentional brand representation.

📝 Enhancement Note: The portfolio is critical for this role, requiring not just aesthetic appeal but also evidence of strategic thinking, process management, and the ability to create scalable design systems. The emphasis on "making the work themselves" means the portfolio should also showcase hands-on production capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Brand Designers with 6+ years of experience in Stockholm, Sweden, the estimated annual salary range is approximately SEK 600,000 - SEK 850,000. This range accounts for the seniority of the role, the company's success as a tech firm, and the cost of living in Stockholm.

• Research Methodology: This estimate is derived from analyzing salary data from reputable sources like Glassdoor, LinkedIn Salary, and local Swedish job boards for similar roles in Stockholm, adjusted for the specified experience level and industry.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Opportunity to work with cutting-edge creative tools and technologies.

• Collaborative and high-trust work environment focused on quality and ambition.

• Professional development opportunities, including workshops, conferences, and skill enhancement.

• Contribution to shaping the visual identity of a successful, product-led tech company.

• Supportive team culture with a focus on craft and continuous improvement.

• Potential for stock options or equity participation in a profitable, VC-free company.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. The company culture emphasizes high trust and autonomy, suggesting flexibility in daily schedules as long as responsibilities are met and collaboration needs are satisfied.

📝 Enhancement Note: As specific salary and benefits were not provided, this section is based on industry standards for a Brand Designer role with 6+ years of experience in Stockholm. The company's description as "successful" and "profitable" implies a compensation package that reflects this status.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Creative Tools, SaaS)

Company Size: The description implies a growing but established tech company, likely mid-sized (e.g., 50-250 employees), given its success without VC funding and its focus on product and team quality. This size offers a balance between the agility of a startup and the structure of a larger organization.

Founded: Not explicitly stated, but the company is described as "one of Sweden's most successful tech companies you've probably never heard of," suggesting it has been operating long enough to achieve significant success and build a strong product without external funding pressures.

Team Structure:

• The design team likely consists of dedicated designers specializing in brand, product, and potentially UX/UI, reporting to a Design Leadership role.

• Collaboration is expected to be cross-functional, involving close partnerships with product management, engineering, marketing, and potentially content teams.

• The environment is described as "high-trust," suggesting a culture of autonomy, ownership, and mutual respect among team members. Methodology:

• Data Analysis & Insights: While not explicitly detailed for design, SCRL's success suggests a data-informed approach to product development and marketing, which would likely extend to understanding user engagement with brand elements.

• Workflow Planning & Optimization: The role emphasizes creating systems and guidelines, indicating a focus on streamlining design processes for efficiency and consistency.

• Automation & Efficiency: The mention of "creative tools" and "shaping the future of social media design" suggests an interest in leveraging technology to enhance creative output and streamline workflows.

Company Website: https://careers.scrl.com

📝 Enhancement Note: SCRL's unique positioning as a successful, self-funded tech company shapes its culture. The emphasis on "ambitious, thoughtful people who care deeply about their craft" and building "products people genuinely love" suggests a culture that values quality, ownership, and long-term vision over rapid, externally driven growth.

📈 Career & Growth Analysis

Operations Career Level: Senior Brand Designer. This level indicates a significant degree of autonomy, strategic input, and responsibility for key brand initiatives. The role is expected to contribute to the overall creative direction and quality standards, not just execute tasks.

Reporting Structure: The Brand Designer will report to Design Leadership, likely a Creative Director or Head of Design. They will work closely with other designers and cross-functional teams.

Operations Impact: The Brand Designer's impact is critical to SCRL's market perception and user acquisition. By strengthening the visual identity and developing compelling campaigns, they directly influence brand recognition, user engagement, and the overall perception of SCRL's products as innovative and high-quality. This role is key to establishing a distinct and memorable brand presence in the competitive creative tools market.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion design, interactive design, or advanced brand system development.

• Leadership: Transition into a Lead Brand Designer or Art Director role, managing projects and mentoring junior designers.

• Cross-functional Expansion: Gain experience in product design strategy, marketing campaign development, or even contributing to product strategy through a design lens.

• Strategic Influence: Play a more significant role in shaping the long-term brand vision and creative direction of SCRL.

📝 Enhancement Note: The career path for a Senior Brand Designer at a company like SCRL often involves increasing strategic responsibility and potential leadership. The company's self-funded, product-led nature suggests growth opportunities tied to organic success and product evolution rather than aggressive scaling driven by external funding.

🌐 Work Environment

Office Type: The role is based in an office environment, as indicated by "This is a Stockholm-based role and we work together from our office near Slussen." This suggests a preference for in-person collaboration and a structured work setting.

Office Location(s): Stadsgården 6, Stockholm, Sweden (near Slussen). This location is central and likely offers good accessibility via public transport.

Workspace Context:

• Collaborative Environment: The office setting is designed for "builders at heart" who "spend time together, challenge each other and move quickly." This implies an open, dynamic workspace that encourages interaction and brainstorming.

• Tools & Technology: Access to industry-standard design software (Figma), potentially prototyping tools (Framer), and other creative technologies will be available to support the design process.

• Team Interaction: Opportunities for frequent interaction with the design team and other departments, fostering a sense of shared purpose and collective problem-solving.

Work Schedule: While a standard 40-hour work week is typical, SCRL's culture of "high-trust" suggests a degree of flexibility in daily hours, provided work is completed and collaborative needs are met. The emphasis is on results and quality, not just time spent in the office.

📝 Enhancement Note: The emphasis on working together in the office points to a company culture that values in-person collaboration, spontaneous ideation, and team cohesion, which is common in creative industries and tech companies that prioritize rapid iteration and strong team dynamics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where the candidate presents their portfolio, discusses their process, conceptual thinking, and specific project contributions. Expect to elaborate on how you "make the work themselves" and your approach to "raising the creative quality bar."

• Skills Assessment/Creative Challenge: Potentially a small design exercise or case study focused on brand concept development or asset creation relevant to SCRL's products and audience.

• Team/Hiring Manager Interviews: Deeper dives into experience, collaboration style, problem-solving abilities, and cultural fit with the design team and leadership.

• Final Interview: Likely with senior leadership to discuss vision, long-term impact, and cultural alignment with SCRL's core values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that highlight brand identity evolution, conceptual campaigns, and hands-on digital/social design.

• Showcase Process: For each project, clearly articulate the problem, your strategic approach, conceptual development, design execution (show the Figma work!), and the impact or outcome. Emphasize your role in "making the work themselves."

• Highlight Craft & Detail: Visually present your work with high fidelity. Point out specific design decisions related to typography, color, composition, and how they contribute to the brand's message and aesthetic.

• Demonstrate Brand Stewardship: Explain how you've strengthened visual identities, created systems, and contributed to raising the creative quality bar.

• Address "Why SCRL": Be prepared to articulate why you are specifically interested in SCRL and how your skills align with their mission and product.

Challenge Preparation:

• Understand SCRL's Brand: Research SCRL's current products, website, social media presence, and any existing brand assets to grasp their current visual language and target audience.

• Conceptualize for Creators: Think about how to visually communicate SCRL's value to its target audience of "creators." What messages are important? What visual styles would resonate?

• Figma Proficiency: Be ready to demonstrate your Figma skills if a live exercise is part of the process. Practice creating quick mockups or iterating on existing concepts.

• Articulate Your POV: Be ready to clearly explain your design rationale, defend your creative choices, and discuss how you would approach evolving SCRL's brand.

📝 Enhancement Note: The interview process will likely focus heavily on the candidate's ability to not only conceptualize but also execute high-quality design work themselves, aligning with the "hands-on role" description. Demonstrating a strong portfolio with clear process and impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for interface design, prototyping, and creating design systems. Proficiency is a must for hands-on production.

• Adobe Creative Suite: Photoshop and Illustrator are likely standard for asset creation, manipulation, and final output.

• Framer (Preferred): For advanced website prototyping and potentially interactive design, indicating a need for cutting-edge web design skills.

Analytics & Reporting:

• While not explicitly mentioned for design, an understanding of how design impacts user engagement metrics (e.g., website traffic, conversion rates, social media engagement) would be beneficial. Familiarity with analytics platforms like Google Analytics or similar tools could be an advantage. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role, suggesting the focus is on creative output rather than operational processes. However, understanding how marketing and product teams use these tools to deploy creative assets might be useful.

📝 Enhancement Note: The explicit mention of Figma as a core tool and Framer as a plus highlights the company's focus on modern, collaborative design workflows and cutting-edge web design capabilities.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to high-quality execution, attention to detail, and a strong sense of aesthetic. The phrase "high bar for craft" is central.

• Curiosity & Improvement: A drive to explore new ideas, push creative boundaries, and continuously seek ways to enhance the brand and its visual output.

• Collaboration & Ownership: A willingness to work closely with others, share ideas openly, and take responsibility for projects from concept to completion.

• Product-Centricity: An understanding that design serves the product and the user, with a focus on creating tools that creators genuinely love.

• Intentionality: A thoughtful approach to all visual communication, ensuring that every element is deliberate and contributes to the overall brand strategy.

Collaboration Style:

• Cross-functional Integration: Active collaboration with design leadership, marketing, and product teams to ensure brand consistency and strategic alignment across all touchpoints.

• Feedback Exchange: An open culture where constructive feedback is welcomed and used to refine ideas and improve work, indicating a "not precious" approach to creative concepts.

• Knowledge Sharing: A dynamic environment where team members share insights, techniques, and inspiration to elevate the collective creative output.

📝 Enhancement Note: SCRL's values appear to foster an environment where designers are empowered to be creative, detail-oriented, and collaborative, contributing to a product and brand that users truly value. The emphasis on "building a brand, not just producing assets" is a key cultural indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving a Successful Brand: Strenghtening an already successful visual identity without alienating the existing user base or losing the brand's unique character.

• Balancing Strategy and Production: Effectively moving between high-level strategic thinking and hands-on execution of design assets in a fast-paced environment.

• Maintaining Creative Quality: Consistently upholding a high bar for craft and conceptual thinking across a wide range of projects and collaborators.

• Innovating in a Competitive Space: Developing fresh visual directions that keep SCRL distinct and appealing in the crowded tech and creative tools market.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunities to master tools like Framer or explore motion design further.

• Brand Strategy Development: Gaining deeper experience in shaping long-term brand vision and strategy.

• Cross-Disciplinary Exposure: Learning from product and marketing teams to understand broader business objectives and user needs.

• Mentorship: Potential for guidance from design leadership on career progression and advanced design practices.

📝 Enhancement Note: The challenges are typical for a senior design role at a growing tech company, requiring adaptability, strategic thinking, and a commitment to continuous learning and quality. The growth opportunities are aligned with advancing within a specialized design track or expanding into broader creative leadership.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving SCRL's visual identity while ensuring it remains distinctive and resonates with our creator audience?" (Prepare to discuss your process for brand analysis, conceptualization, and execution.)

• "Describe a time you developed a creative concept for a campaign or product launch. What was your process from idea to execution, and what was the outcome?" (Focus on how you "make the work themselves" and your attention to detail.)

• "How do you ensure consistency and maintain a high bar for craft across multiple design projects and channels?" (Discuss your experience with visual systems, brand guidelines, and quality control.) Company & Culture Questions:

• "What excites you about SCRL's mission and products, and why do you want to build a brand here?" (Research SCRL's product suite, target audience, and company ethos.)

• "How do you handle feedback on your designs, especially when it challenges your initial concept?" (Demonstrate your ability to be collaborative and iterate constructively.)

• "How do you balance the need for detailed craft with the need to move quickly in a fast-paced environment?" (Provide examples of your prioritization and decision-making skills.) Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for each project, highlighting the problem, your strategic approach, creative solutions, and measurable impact.

• Visual Emphasis: Ensure your presentation is visually polished and effectively showcases the quality of your design work. Use high-resolution mockups and clear examples of your hands-on production.

• Process Clarity: Clearly articulate your design process, from initial concept to final execution, emphasizing how you translated ideas into tangible assets.

• Brand Stewardship: Specifically address how you've contributed to strengthening brands, creating systems, and elevating creative quality.

• Interactive Elements: If possible, use interactive elements or live demonstrations (e.g., in Figma) to showcase your skills and engagement.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating both strategic brand thinking and strong hands-on design execution capabilities, as per the job description. Be ready to articulate your process, defend your creative choices, and show how you contribute to building a brand.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the SCRL careers portal via the provided link.

• Customize Your Resume: Tailor your resume to highlight your 6+ years of experience in brand, visual, and digital design, emphasizing achievements in brand identity development, campaign creation, and hands-on production. Use keywords like "visual identity," "art direction," "typography," "Figma," and "conceptual thinking."

• Prepare Your Portfolio: Curate a strong portfolio that showcases your best work, specifically focusing on projects demonstrating brand evolution, conceptual campaigns, and digital/social media asset creation. Ensure it reflects your ability to "make the work themselves" and your commitment to high craft.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clearly articulating your process, strategic thinking, design rationale, and the impact of your work. Be ready to discuss how you contribute to raising the creative quality bar.

• Research SCRL: Thoroughly research SCRL's products, target audience (creators), current brand presence, and company culture. Understand their unique position as a successful, self-funded tech company and prepare to articulate why you are a good fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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