Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Pump.co

Location: San Francisco, CA

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: May 07, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-impact visual and motion assets to elevate Pump.co's brand across digital, web, social, and sales enablement channels.

• Drive brand consistency and evolution by owning and developing the company's design system.

• Collaborate closely with marketing, product, and leadership teams to translate business objectives into compelling visual narratives.

• Act as a key creative partner, leveraging strong motion design skills to tell stories through both static and animated content.

• Support go-to-market (GTM) strategies and product launches with visually engaging creative assets.

📝 Enhancement Note: This role is specifically seeking a Brand Designer with a strong emphasis on motion design capabilities, indicating a need for dynamic and engaging visual content to support marketing and sales efforts within a B2B SaaS context. The requirement for Framer proficiency suggests a forward-thinking approach to web design and interactive content creation.

📈 Primary Responsibilities

• Design and produce high-quality visual and motion assets for digital platforms, brand campaigns, and sales enablement materials.

• Create custom graphics, illustrations, infographics, and animated content to support product launches, GTM initiatives, and internal communications.

• Partner with marketing teams on brand evolution, content strategy development, and integrated marketing campaigns to drive audience engagement and demand generation.

• Own and meticulously maintain Pump.co’s design system, ensuring visual consistency and adherence to brand guidelines across all touchpoints.

• Develop creative designs and compelling visual storytelling for executive, investor, and sales presentations.

• Actively contribute to overall creative strategy discussions and participate in campaign brainstorming sessions.

• Collaborate cross-functionally to ensure brand messaging is effectively communicated and visually represented.

📝 Enhancement Note: The responsibilities highlight a blend of core brand design and specialized motion graphics expertise, underscoring the need for a versatile designer who can execute across various creative outputs and contribute to strategic brand initiatives. The emphasis on GTM and sales enablement indicates a direct impact on revenue-generating activities.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Motion Graphics, or a related field is typically expected for mid-level roles. Equivalent practical experience will also be considered.

Experience: 3–5 years of professional experience in visual or motion design, with a preference for experience within fast-paced startup environments or B2B SaaS companies.

Required Skills:

• Proven expertise in visual design principles, including layout, typography, color theory, and composition.

• Strong proficiency in motion design, with the ability to create engaging animations and visual storytelling.

• Mastery of Adobe After Effects for motion graphics creation.

• Required proficiency in Framer for web design and interactive prototyping.

• Fluency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in Figma for collaborative design and prototyping.

• Demonstrated skills in visual storytelling through both static and animated mediums.

• Experience in developing and maintaining design systems.

• Excellent communication and interpersonal skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

• Understanding of marketing objectives and audience engagement strategies.

Preferred Skills:

• Knowledge and practical application of Lottie Files for efficient animation delivery.

• Experience with illustration and infographic design.

• Familiarity with content strategy and campaign execution.

• Basic understanding of web development principles or front-end design considerations.

📝 Enhancement Note: The explicit requirement for Framer proficiency is a critical differentiator, suggesting Pump.co is utilizing this tool for advanced web experiences or interactive content. The 3-5 year experience range positions this as a mid-level role requiring a solid foundation and autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong balance of both static visual design and dynamic motion design work.

• Case studies demonstrating successful brand evolution or campaign execution, highlighting problem, solution, and measurable impact.

• Examples of design system components and their application across various channels.

• Demonstrations of motion graphics projects, including explainer videos, social media animations, or UI animations.

• Work samples that reflect an understanding of B2B SaaS marketing and sales enablement needs.

Process Documentation:

• Demonstrate a structured approach to design projects, from concept to final delivery.

• Show an understanding of workflow optimization for asset creation and production.

• Highlight experience with iterative design processes and incorporating feedback effectively.

• Provide examples of how design systems are documented and maintained for consistency.

📝 Enhancement Note: Given the role's emphasis on motion graphics and Framer, the portfolio should strongly feature interactive elements and animated content. The ability to demonstrate a clear design process and the impact of design on business objectives will be crucial for evaluation.

💵 Compensation & Benefits

Salary Range: $110,000 - $180,000 USD per year. This range reflects the mid-level experience requirement, the strategic importance of the role, and the competitive San Francisco market for design talent.

Benefits:

• Comprehensive healthcare and dental coverage for employees.

• 401(k) retirement savings plan.

• Generous Paid Time Off (PTO) including 13 accrued days.

• Extended company holiday shutdown from December 24th to January 1st.

• Daily complimentary lunch and dinner provided at the office.

• Annual company-paid retreats for team building and strategic planning.

• Developmental bonuses to support professional growth and specialized training opportunities.

Working Hours: The role is full-time, with an expected 40 hours per week. While on-site, the company offers benefits like free meals and developmental bonuses, suggesting a supportive work environment that values employee well-being and professional advancement.

📝 Enhancement Note: The salary range is broad, indicating potential for negotiation based on the candidate's specific experience, portfolio strength, and demonstrated motion design and Framer expertise. The benefits package is robust, emphasizing employee well-being and professional development, which is common for competitive tech companies in San Francisco.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / B2B SaaS. Pump.co operates within the dynamic and rapidly evolving SaaS sector, likely providing a platform or service that enhances business operations or efficiency.

Company Size: While not explicitly stated, the mention of "fast-paced startup" in the requirements suggests Pump.co is likely a growth-stage company, possibly ranging from 50-250 employees, with a dedicated marketing and creative team.

Founded: The company's founding date is not provided, but its focus on a "Brand Designer" role indicates a mature stage of brand development and a commitment to visual identity as a key differentiator.

Team Structure:

• The Brand Designer will likely be part of a Marketing or Creative team, reporting to a Creative Director, Head of Marketing, or Design Lead.

• Collaboration will be extensive, involving close partnerships with marketing specialists (content, digital, campaign managers), product marketing, and potentially sales leadership.

Methodology:

• Data-Driven Design: Decisions are likely informed by analytics and performance metrics to ensure design effectively supports marketing goals and drives engagement.

• Agile Creative Process: Embracing iterative design, rapid prototyping, and continuous feedback loops to adapt quickly to market needs and campaign performance.

• Cross-Functional Collaboration: Integrated workflows where design is not siloed but a core component of broader marketing and product strategies.

Company Website: pump.co

📝 Enhancement Note: The emphasis on a "fast-paced startup" environment implies a culture that values initiative, adaptability, and a proactive approach to problem-solving. The benefits, such as free meals and retreats, suggest a company that invests in its employees and fosters a strong team culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Mid-Level (2-5 years of experience). It requires a solid foundation in core design principles and a demonstrated ability to execute independently, while also offering opportunities for growth into more senior or specialized design roles.

Reporting Structure: The Brand Designer will likely report to a Creative Lead or Marketing Manager. This structure allows for guidance and mentorship while providing autonomy in day-to-day design tasks.

Operations Impact: The Brand Designer's work directly influences Pump.co's external perception, customer acquisition, and sales enablement. High-quality visual and motion assets are critical for brand differentiation, demand generation, and effective communication of value propositions in a competitive B2B SaaS market.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in motion graphics, interactive design (Framer), or specific areas like UI/UX within the marketing context.

• Leadership: Potential to grow into a Senior Brand Designer or Art Director role, leading projects and mentoring junior designers.

• Skill Development: Access to developmental bonuses and company-paid retreats supports continuous learning in emerging design tools and techniques relevant to the SaaS industry.

📝 Enhancement Note: The role offers a clear path for a designer looking to make a significant impact in a growing company, with opportunities to expand their skillset and influence brand direction. The focus on motion graphics and Framer indicates a forward-looking approach to design that can enhance career prospects.

🌐 Work Environment

Office Type: The company offers an on-site work environment in San Francisco, with perks like free lunch and dinner provided at the office. This suggests a collaborative workspace designed to foster team interaction and productivity.

Office Location(s): San Francisco, CA. This prime location places Pump.co within a hub of innovation and provides access to a rich talent pool.

Workspace Context:

• Collaborative Environment: The communal meals and company retreats point towards a culture that values connection and teamwork. The on-site nature encourages spontaneous collaboration and idea sharing among team members.

• Tools & Technology: Access to industry-standard design software and potentially cutting-edge tools like Framer, alongside a supportive IT infrastructure.

• Team Interaction: Frequent interaction with cross-functional teams, ensuring designers are integrated into broader business objectives and campaign planning.

Work Schedule: A standard 40-hour work week is expected, with the on-site environment promoting a structured yet potentially dynamic workflow. The emphasis on high-impact creative work in a fast-paced setting may occasionally require flexibility.

📝 Enhancement Note: The on-site requirement, coupled with perks like catered meals, indicates Pump.co prioritizes a cohesive team environment and values the benefits of in-person collaboration for creative synergy and rapid problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation: A session where you present your portfolio, highlighting key static and motion design projects, your process, and the impact of your work. Be prepared to discuss your experience with Framer, After Effects, and design systems.

• Skills Assessment/Creative Challenge: Potentially a small design exercise or case study related to brand identity, motion graphics, or a specific marketing challenge to evaluate your problem-solving skills and creative approach in real-time.

• Cross-functional Interviews: Meetings with marketing, product, or other relevant team members to assess collaboration style, communication skills, and understanding of business objectives.

• Final Interview: Discussion with leadership to evaluate cultural fit, strategic thinking, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your static and motion design skills, with a clear emphasis on your Framer and After Effects work.

• Showcase Process: For each project, detail your thought process, the problem you were solving, your design choices, and the outcome or impact. Use visuals to illustrate your journey.

• Highlight Motion & Framer: Dedicate significant time to showcasing your motion graphics capabilities and any relevant Framer projects. Explain the tools and techniques used.

• Quantify Impact: Where possible, include metrics or qualitative feedback demonstrating how your designs contributed to business goals (e.g., increased engagement, improved brand perception).

• Be Prepared to Discuss: Anticipate questions about your design philosophy, how you handle feedback, and your experience working in a fast-paced environment.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Pump.co's current branding, website, and marketing materials.

• Anticipate Needs: Consider common design challenges in B2B SaaS marketing and sales enablement (e.g., explainer videos, social media campaigns, presentation decks).

• Practice Articulation: Be ready to clearly and concisely explain your design choices and rationale, especially for motion graphics and Framer implementations.

📝 Enhancement Note: The emphasis on Framer and motion design in the requirements suggests that candidates should prioritize showcasing projects that demonstrate these specific skills within their portfolio and be ready to discuss their technical approach.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for all motion graphics, animation, and video production.

• Framer: A critical requirement for web design, prototyping, and potentially interactive content creation.

• Adobe Creative Suite: Comprehensive suite including Photoshop, Illustrator, and InDesign for all static design needs, illustration, and layout.

• Figma: For collaborative design, prototyping, and design system management.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements for this role, but an understanding of how design assets integrate with marketing automation platforms and CRM-driven sales processes is advantageous.

📝 Enhancement Note: The explicit mention of Framer as a required tool is significant. Candidates should be prepared to demonstrate proficiency and discuss their experience with this specific platform for web design and interactive prototyping.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and explore new visual approaches.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared goals.

• Impact & Results: Focusing on design that drives business outcomes and audience engagement.

• Adaptability & Agility: Thriving in a fast-paced, feedback-driven environment and being able to iterate quickly.

• Brand Stewardship: A commitment to maintaining and evolving a strong, consistent brand identity.

Collaboration Style:

• Integrated: Designers are expected to be embedded within marketing and product teams, participating in strategy and campaign planning.

• Feedback-Oriented: A culture that encourages constructive feedback to refine creative work and ensure alignment with objectives.

• Proactive Communication: Open and frequent communication to keep stakeholders informed and gather necessary input.

📝 Enhancement Note: The values emphasize a blend of creative excellence and business acumen, suggesting Pump.co seeks designers who can deliver aesthetically pleasing work that also serves strategic marketing and sales objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Static and Motion: Effectively managing the demands of both static visual design and complex motion graphics production within a fast-paced environment.

• Rapid Iteration: Adapting quickly to feedback and evolving project requirements in a startup setting.

• Brand Evolution: Contributing to the ongoing development of a brand identity while ensuring consistency across all platforms.

• Tool Proficiency: Mastering new or specialized tools like Framer to meet project demands.

Learning & Development Opportunities:

• Advanced Motion Graphics: Opportunities to hone skills in animation, visual effects, and storytelling through motion.

• Interactive Design: Deepening expertise in Framer for creating engaging web experiences and prototypes.

• Design System Mastery: Contributing to and potentially leading the evolution of a comprehensive design system.

• Cross-Functional Exposure: Gaining a deeper understanding of marketing strategy, GTM planning, and sales enablement through close collaboration.

📝 Enhancement Note: The primary growth opportunities lie in deepening specialized design skills (motion, interactive) and gaining broader strategic marketing exposure, fitting for a designer looking to grow within a dynamic tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for approaching a new brand design project, from initial brief to final asset delivery."

• "Walk us through a motion graphics project where you used Adobe After Effects to tell a compelling story. What were the key challenges and how did you overcome them?"

• "How have you used Framer in previous projects? What are its advantages for web design and interactive content?"

Company & Culture Questions:

• "What interests you most about Pump.co and our brand?"

• "Describe a time you collaborated with marketing or sales teams. How did you ensure your design met their objectives?"

• "How do you handle constructive criticism or feedback on your design work?"

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for each project, focusing on the problem, your solution, and the impact.

• Show, Don't Just Tell: Utilize screen recordings for motion graphics and interactive prototypes to demonstrate their functionality and visual appeal.

• Highlight Key Skills: Clearly articulate your role, the tools used (especially After Effects and Framer), and the specific skills you applied.

• Quantify Impact: Whenever possible, provide metrics or insights into how your designs achieved desired outcomes.

• Conciseness: Be mindful of time; focus on the most relevant and impactful aspects of your work.

📝 Enhancement Note: Candidates should be prepared to demonstrate not only their design aesthetic but also their strategic thinking, technical proficiency with required tools, and ability to collaborate effectively within a business context.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features your strongest static and motion design work, with specific examples of your proficiency in Adobe After Effects and Framer. Tailor your portfolio to highlight projects relevant to B2B SaaS marketing and sales enablement.

• Resume Optimization: Update your resume to clearly articulate your 3-5 years of experience, highlighting achievements related to brand design, motion graphics, design systems, and cross-functional collaboration. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on storytelling, explaining your design process, and quantifying the impact of your work. Be ready to discuss your experience with Framer and After Effects in detail.

• Research Pump.co: Thoroughly review Pump.co's website, marketing materials, and overall brand presence to understand their current identity and identify areas where your design skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.