Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Primer.io

Location: United Kingdom (Remote)

Job Type: Full-Time

Category: Brand & Creative Operations

Date Posted: 2026-06-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual identity and brand expression for Primer across all digital and marketing touchpoints, ensuring a cohesive and compelling brand narrative.

• Collaborate closely with Marketing to translate strategic initiatives into impactful creative assets that resonate with target audiences in the complex fintech and payments infrastructure sector.

• Drive innovation and maintain a high standard of craft in typography, layout, and visual systems, evolving the brand to scale with company growth.

• Own the end-to-end creative process for key brand moments, including launches, campaigns, and events, from conceptualization to final execution.

• Function autonomously within a remote-first, globally distributed team, requiring strong self-direction and proactive engagement in a high-calibre environment.

📝 Enhancement Note: While the role is "Brand Designer," the responsibilities heavily lean into brand operations by requiring ownership of brand expression across multiple channels and collaboration with marketing for strategic execution. This implies a need for operational rigor in managing brand assets and campaigns. The emphasis on "making something genuinely complex feel sharp, confident and human" highlights the operational challenge of translating technical product value into accessible brand communication.

📈 Primary Responsibilities

• Brand System Evolution: Own the ongoing development and refinement of Primer's visual identity and brand system, ensuring its scalability and consistency across all platforms without resorting to generic templates.

• Cross-Functional Campaign Execution: Partner with Marketing, Product Marketing, and Events teams to conceptualize and execute creative strategies for flagship moments, product launches, and marketing campaigns that drive engagement and achieve strategic objectives.

• Brand Expression Ownership: Manage and deliver high-quality brand assets for web, social media, sales collateral, product marketing materials, and event activations, maintaining a consistent and impactful brand presence.

• Craft and Quality Assurance: Set and uphold the highest standards of design craft, focusing on originality, taste, and execution in typography, layout, and visual storytelling, acting as a custodian of the brand's aesthetic integrity.

• Integrated Design Approach: Ensure seamless coherence between brand and product design, fostering a unified company image and user experience across all customer touchpoints.

• Creative Direction and Strategy Translation: Take creative ownership of key brand initiatives, transforming strategic briefs into compelling visual narratives that effectively communicate Primer's value proposition in a complex technical domain.

• Hands-on Design Execution: Contribute directly to design execution across various disciplines including layout, typography, and potentially motion and illustration, demonstrating breadth of skill to support a small, high-impact team.

📝 Enhancement Note: The responsibilities emphasize ownership and end-to-end execution, which are critical operational functions in a design context. The need to "evolve and extend the visual identity and brand system" points to an operational requirement for strategic brand management and governance. Partnering with Marketing to "turn strategy into work that moves people" highlights the operational alignment required between design and go-to-market functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and mastery of design principles is paramount. A background in Graphic Design, Visual Communication, or a related field is typically expected.

Experience: A minimum of 5-10 years of professional experience in brand design, with a significant focus on digital and campaign work within B2B or technical environments. Proven experience in building or extending brand systems is essential.

Required Skills:

• Portfolio Excellence: A robust portfolio showcasing exceptional brand and visual design work across digital and campaign mediums, demonstrating range, taste, and a high level of craft.

• End-to-End Ownership: Demonstrated ability to manage brand projects from concept through to final delivery with minimal supervision and high autonomy.

• Visual Systems Expertise: Deep understanding and practical experience in developing and extending visual identity systems, including typography, layout, and color theory.

• B2B/Technical Branding: Proven track record of creating compelling brand expressions for complex technical products or B2B services, making intricate categories accessible and engaging.

• Strategic Thinking: Ability to translate marketing and business strategy into effective visual communication and creative execution.

• Craftsmanship: Superior skills in typography, layout, and overall visual design principles, with a commitment to originality and high aesthetic standards.

• Remote Collaboration: Proficiency in working effectively in a remote-first, asynchronous environment, with strong communication and self-management skills.

Preferred Skills:

• Motion Design: Experience with animation and motion graphics to enhance brand storytelling and digital experiences.

• Illustration: Ability to create original illustrations that align with the brand's visual identity.

• Web Design: Skills in UI/UX design for web platforms, ensuring brand consistency across user interfaces.

• Fintech/Payments Industry Experience: Familiarity with the specific branding challenges and opportunities within the fintech, payments, or developer-facing technology sectors.

📝 Enhancement Note: The requirement for "building or extending a brand system" implies an operational need for structured asset management and governance. The emphasis on "range and taste clearly evident" and "real craft depth" suggests a need for a designer who can operate with a high degree of creative autonomy, which requires strong internal operational discipline.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Case Study: Showcase a project where you designed or significantly extended a visual brand system, detailing the process, key elements, and how it scaled.

• Campaign Execution Examples: Present campaigns (digital, social, or event-based) demonstrating your ability to translate strategy into impactful creative work, highlighting the concept, execution, and any measurable outcomes.

• Technical/B2B Branding Showcase: Include examples of design work for complex technical products or B2B services, illustrating your ability to make intricate subjects visually compelling and accessible.

• End-to-End Project Ownership: Clearly articulate your role and contributions in projects where you managed the entire creative process from brief to delivery, demonstrating autonomy and ownership.

• Craftsmanship Demonstration: Highlight specific examples of your mastery in typography and layout, perhaps through detailed case studies or close-up views of your work.

Process Documentation:

• Brand Guidelines Development: Evidence of creating or contributing to comprehensive brand guidelines that ensure consistency and operational efficiency in brand application across teams.

• Workflow Optimization: Examples of how you've streamlined design processes or asset creation to improve efficiency and output quality.

• Cross-functional Collaboration Protocols: Demonstrate how you've worked with marketing or product teams, outlining communication and feedback loops that ensure alignment and effective project execution.

📝 Enhancement Note: The emphasis on "building or extending a brand system" and "owning brand work end to end" directly translates to process and system requirements. A candidate's portfolio must demonstrate not just creative output, but also the operational capability to manage and govern a brand's visual assets and ensure consistent application.

💵 Compensation & Benefits

Salary Range: For a Brand Designer with 5-10 years of experience in the UK, a competitive salary range would typically fall between £55,000 and £75,000 per annum, depending on specific skills, experience, and location within the UK. For other specified remote locations (Romania, Portugal, Hungary), salary benchmarks will be lower, reflecting local market rates and cost of living. For instance, in Romania, this could range from €35,000 to €55,000, in Portugal €40,000 to €60,000, and in Hungary €30,000 to €50,000.

Benefits:

• Competitive Share Options: Opportunity to benefit from the company's growth and success.

• Generous Holiday Allowance: Uncapped holiday with a minimum of 25 days, promoting work-life balance.

• Remote Work Support: Access to co-working spaces globally, workations, and a company retreat, fostering connection in a remote setting.

• Home Office Setup: £500 allowance to ensure a comfortable and productive home workspace.

• Professional Development: A generous learning budget for courses, conferences, and skill enhancement.

• Health & Well-being: Private Medical Insurance and a broad set of additional perks tailored to location.

• Equipment: Provision of the best equipment necessary for the role.

Working Hours: The role is full-time, with an expected 40 hours per week. However, given the remote-first and asynchronous nature of the company, there is an emphasis on self-direction and output over strict adherence to hours, allowing for flexibility in managing work schedules.

📝 Enhancement Note: Salary ranges are estimated based on typical market rates for a Brand Designer with 5-10 years of experience in the UK and adjusted for the specified remote locations, considering cost of living and industry benchmarks. The benefits package is comprehensive, reflecting a company that invests in its remote workforce's well-being and professional growth. The mention of "asynchronous" working hours implies a flexible approach to daily schedules, emphasizing task completion and results.

🎯 Team & Company Context

🏢 Company Culture

Industry: Primer.io operates in the Fintech and Payments Infrastructure sector, providing a unified platform for global payments. This is a highly technical and rapidly evolving industry where precision, security, and efficiency are paramount. The brand's challenge is to make this complex domain feel accessible, confident, and human.

Company Size: Primer.io is a growing scale-up, indicating a dynamic environment with opportunities for impact. The Design team is described as "small and deliberately high-calibre," suggesting a focused, expert group where individual contributions are highly visible.

Founded: Founded in 2020, Primer is a relatively young but rapidly scaling company, evidenced by its recent $100m Series C funding. This implies an energetic, ambitious culture focused on rapid growth and innovation.

Team Structure:

• Design Team: You will join a small, high-caliber Design team, reporting to the Head of Design. This team is globally distributed and remote-first.

• Cross-functional Collaboration: Close partnership with Marketing, Product Marketing, and Events teams is integral to the role, requiring seamless collaboration to translate strategy into creative output.

• Reporting: The role reports directly to the Head of Design, indicating a clear line of management and strategic guidance within the design function.

Methodology:

• Brand-Led Growth: The brand's role is crucial in making a technical product feel sharp, confident, and human, indicating a strategy where branding is a key driver of market perception and customer acquisition.

• Data-Informed Creativity: While not explicitly stated, the emphasis on "work that moves the people it is meant to reach" suggests a data-informed approach to creative effectiveness, requiring designers to understand campaign performance.

• Agile & Iterative: The scale-up environment and focus on rapid growth imply an agile methodology, where processes are iterative and adaptable to changing market needs and product development.

Company Website: https://primer.io/

📝 Enhancement Note: The company culture is defined by its remote-first, high-autonomy, and high-craft approach. The industry context (Fintech/Payments) is critical, as it demands a brand that can balance technical sophistication with user-friendliness. The "small, high-calibre" team structure suggests a need for proactive, self-sufficient individuals who can operate with significant independence.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level Brand Designer role, focused on hands-on craft and strategic brand ownership. It's positioned as a "hands-on senior craft role" rather than a management position, emphasizing deep expertise and execution.

Reporting Structure: You will report to the Head of Design. This provides a clear reporting line and mentorship opportunity within the design function. Collaboration will extend significantly to Marketing and Product Marketing leads.

Operations Impact: The Brand Designer's impact is critical in shaping market perception for a complex technical product. By making Primer's infrastructure feel sharp, confident, and human, the role directly influences lead generation, brand recognition, and customer trust – all vital for revenue growth in a B2B context. The role operationalizes the brand strategy into tangible creative assets that support go-to-market initiatives.

Growth Opportunities:

• Deepening Craft & Strategic Influence: Grow expertise in specific design disciplines (e.g., motion, illustration) while increasing strategic influence over Primer's brand direction.

• Brand System Leadership: Take on greater responsibility for the evolution and governance of the brand system as the company scales.

• Cross-Disciplinary Exposure: Gain experience working closely with product marketing and campaign strategy, broadening understanding of GTM operations and how brand supports revenue.

• Potential for Future Leadership: As the Design team grows, opportunities for mentorship or leading specific brand initiatives may arise, though the immediate focus is on senior individual contribution.

📝 Enhancement Note: The role is framed as a senior individual contributor, focusing on "craft" and "ownership." Growth opportunities are tied to deepening expertise and increasing strategic influence within the brand domain, rather than direct people management in the immediate term. The operational aspect of this role is in its direct contribution to GTM effectiveness through high-quality, strategically aligned brand assets.

🌐 Work Environment

Office Type: Primer.io is a fully remote-first company. There are no traditional offices; instead, they foster a distributed work environment with options for co-working space access globally.

Office Location(s): While the company is globally distributed, specific remote work is permitted in Romania, Portugal, Hungary, and the United Kingdom. Co-working space access is provided globally.

Workspace Context:

• Remote & Asynchronous: The primary work environment is remote and asynchronous, requiring strong self-discipline, proactive communication, and effective time management.

• Collaborative Tools: Expect to utilize digital collaboration tools extensively for design, project management, and communication (e.g., Figma, Slack, project management software).

• High-Calibre Team Interaction: While remote, the emphasis on a "deliberately high-calibre" team suggests opportunities for meaningful collaboration and knowledge sharing with talented peers. Workations and company retreats are designed to facilitate in-person connection.

Work Schedule: Full-time (40 hours/week) with a strong emphasis on asynchronous work. This means flexibility in daily schedules, with a focus on output and meeting deadlines rather than strict 9-to-5 adherence. Coordination across time zones will be a key aspect.

📝 Enhancement Note: The remote-first and asynchronous nature is a defining characteristic of the work environment. This setup requires individuals who are highly self-motivated and adept at managing their own workflows and communication, which is a critical operational skill for remote roles. The provision of co-working access and workations indicates a deliberate effort to balance remote autonomy with opportunities for in-person collaboration and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call with Talent Partner: An initial screening to assess alignment with the role and company culture.

• Hiring Manager Interview: A deeper dive into your experience, skills, and approach to brand design.

• Challenge Stage: A practical exercise designed to evaluate your skills and problem-solving approach in a context relevant to the role (e.g., a brand system extension, campaign concept development). This is where your portfolio's operational aspects will be scrutinized.

• Values Alignment Interview: A final conversation to ensure cultural fit and alignment with Primer's core values.

Portfolio Review Tips:

• Showcase Brand System Thinking: Clearly demonstrate how you build and maintain cohesive brand systems. Provide examples of brand guidelines or style guides you've developed or contributed to.

• Highlight Strategic Execution: For campaign work, explain the strategic brief, your creative approach, and how your design solutions addressed specific marketing objectives. Quantify results where possible.

• Demonstrate End-to-End Ownership: Select projects where you can clearly articulate your full scope of responsibility, from initial concept to final delivery, emphasizing your operational management of the process.

• Contextualize B2B/Technical Work: For any B2B or technical examples, explain the complexity of the category and how your design choices made it more accessible and compelling.

• Show Range and Craft: Ensure your portfolio exhibits diverse skills (layout, typography, potential motion/illustration) and a consistently high level of aesthetic execution.

• Operate with Autonomy: Your portfolio should implicitly communicate your ability to work independently and proactively, as expected in a high-autonomy environment.

Challenge Preparation:

• Understand the Brand: Thoroughly research Primer.io, its product, target audience, and existing brand.

• Focus on Scalability and Consistency: For any system-based challenge, emphasize how your solutions are scalable and maintain brand integrity.

• Articulate Your Process: Be prepared to walk through your design process step-by-step, explaining your rationale, tools used, and decision-making criteria, highlighting operational efficiency and strategic alignment.

• Consider the Remote Context: If the challenge involves collaboration, think about how you'd manage that remotely and asynchronously.

📝 Enhancement Note: The "Challenge Stage" is crucial for assessing operational capabilities. Candidates should prepare to demonstrate not just creative flair but also the structured thinking and execution processes that underpin effective brand management in a demanding B2B fintech environment. The portfolio review should focus on demonstrating a command of brand governance and strategic implementation.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is expected for UI, brand assets, and system development.

• Adobe Creative Suite: Including Photoshop, Illustrator, and After Effects, for advanced image editing, vector graphics, and motion design capabilities.

Collaboration & Project Management:

• Slack: For real-time communication and team coordination in a remote environment.

• Asana / Jira / Trello (or similar): To manage design projects, track progress, and collaborate on workflows within marketing and product teams.

Brand Asset Management:

• Cloud Storage Solutions (e.g., Google Drive, Dropbox): For organizing and sharing brand assets efficiently.

• Potentially a Digital Asset Management (DAM) system: While not explicitly mentioned, experience with or understanding of DAM principles would be beneficial for managing a growing brand library.

Prototyping & Presentation:

• Figma: For interactive prototyping of web and campaign elements.

• Keynote / Google Slides: For presenting design concepts, strategies, and portfolio work to stakeholders.

📝 Enhancement Note: Proficiency in Figma is paramount, given its role in collaborative design and system building. The expectation for working with Adobe Creative Suite indicates a need for a broad skill set. Experience with project management and communication tools is critical for effective operation within a remote, asynchronous, and cross-functional team structure.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Excellence: A deep commitment to high-quality execution, originality, and setting a high bar for design output.

• Autonomy & Ownership: A culture that empowers individuals to take full responsibility for their work and drive projects forward with minimal direction.

• Collaboration & Partnership: Strong emphasis on working effectively with cross-functional teams (Marketing, Product) to achieve shared goals.

• Impact & Effectiveness: Focus on creating work that not only looks good but also achieves strategic objectives and resonates with the target audience.

• Adaptability & Growth: Embracing challenges, learning continuously, and adapting to the dynamic nature of a scale-up environment.

Collaboration Style:

• Remote-First & Asynchronous: Communication and collaboration are primarily digital and asynchronous, requiring clear, concise messaging and proactive engagement.

• High-Calibre Peer Interaction: Expect to work alongside talented individuals who are experts in their fields, fostering a culture of mutual learning and high expectations.

• Cross-Functional Integration: Seamless integration with Marketing and Product teams to ensure brand strategy is aligned with business objectives and product development.

• Feedback-Driven: A culture that values constructive feedback to improve design output and processes.

📝 Enhancement Note: The team culture emphasizes high autonomy, deep craft, and strategic impact. For operations professionals, this means being comfortable with self-management, proactive communication, and a results-oriented approach. The collaborative style is designed to maximize efficiency in a distributed environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Making Complexity Accessible: The primary challenge is to translate Primer's highly technical payments infrastructure into a brand that feels sharp, confident, and human, avoiding generic fintech tropes.

• High Autonomy, Low Direction: Operating without constant oversight requires significant self-motivation, proactive problem-solving, and the ability to define one's own priorities and workflows.

• Remote & Asynchronous Operations: Effectively collaborating and maintaining momentum across different time zones and without direct physical oversight demands exceptional communication and organizational skills.

• Balancing Breadth and Depth: The role requires a broad skill set (layout, typography, potentially motion/illustration) while maintaining a high standard of craft, which can be challenging in a small team.

Learning & Development Opportunities:

• Advanced Brand System Design: Opportunity to deepen expertise in building and scaling sophisticated brand systems for a complex B2B product.

• Strategic Brand Impact: Gain hands-on experience in how brand directly influences GTM strategy and revenue generation in the fintech sector.

• Cross-functional Skill Development: Learn from Marketing and Product teams about campaign strategy, product marketing, and go-to-market operations.

• Remote Work Best Practices: Develop advanced skills in asynchronous communication, remote collaboration, and self-management.

• Industry Exposure: Work within the rapidly evolving fintech and payments infrastructure space, staying abreast of industry trends and design challenges.

📝 Enhancement Note: The challenges are framed around the unique demands of the industry and the remote-first operational model. Growth opportunities are tied to developing expertise in strategic brand management within a complex B2B context and honing skills essential for success in a distributed, high-autonomy work environment.

💡 Interview Preparation

Strategy Questions:

• Brand Strategy Execution: "Describe a time you translated a complex business strategy into a compelling brand campaign. What was your process, and what were the key outcomes?" (Preparation: Focus on your process, strategic alignment, and measurable impact.)

• Brand System Development: "How would you approach evolving or extending a brand system for a technical B2B product like Primer? What factors would you consider to maintain brand integrity while allowing for growth?" (Preparation: Emphasize scalability, governance, and your methodology for system design.)

• Remote Collaboration & Autonomy: "Describe your experience working in a fully remote, asynchronous environment. How do you ensure effective collaboration and maintain productivity without direct supervision?" (Preparation: Highlight your communication strategies, time management skills, and proactive approach.)

Company & Culture Questions:

• Understanding Primer's Challenge: "What do you see as the biggest branding challenge for a company like Primer in the payments infrastructure space, and how would you address it?" (Preparation: Research Primer's market, competitors, and articulate how your design philosophy aligns with their need to be sharp, confident, and human.)

• Adaptability and Ambiguity: "This role involves high autonomy and potentially shifting contexts. How do you navigate ambiguity and ensure consistent, high-quality output when briefs are not always tightly defined?" (Preparation: Provide examples of situations where you've taken initiative and defined your own path to project completion.)

• Impact Measurement: "How do you measure the success of your brand design work, particularly in a B2B context? What metrics are important to you?" (Preparation: Discuss qualitative and quantitative measures, focusing on brand perception, campaign engagement, and contribution to GTM goals.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, articulate the problem, your approach, your specific contributions, and the results. Focus on the "why" behind your design decisions.

• Highlight Process and Operations: Clearly explain your design process, including how you managed projects, collaborated with stakeholders, and ensured consistency and quality.

• Demonstrate Strategic Alignment: Show how your creative solutions directly supported business or marketing objectives.

• Showcase Range and Craft: Ensure you present a diverse set of work that highlights your core skills in typography, layout, and visual systems, along with any preferred skills like motion or illustration.

• Be Ready for Deep Dives: Prepare to discuss specific design choices, technical aspects of your work, and your understanding of brand governance.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, operational rigor in project management, and a deep understanding of the B2B fintech landscape. The portfolio presentation is a key opportunity to showcase these operational capabilities.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature projects that demonstrate your experience in building and extending brand systems, executing B2B/technical campaigns, and owning projects end-to-end. Highlight your craft in typography and layout.

• Resume Optimization: Tailor your resume to emphasize skills and experiences relevant to brand operations, strategic brand execution, and working in remote, autonomous environments. Use keywords such as "brand system," "visual identity," "campaign design," "B2B branding," and "remote collaboration."

• Interview Preparation: Practice articulating your design process, strategic rationale, and operational approach to project management. Prepare specific examples for behavioral questions related to autonomy, collaboration, and problem-solving in a remote setting.

• Company Research: Thoroughly research Primer.io's product, mission, target audience, and current brand presence. Understand their unique position in the fintech and payments infrastructure market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.