Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: O My Bag

Location: Amsterdam, North Holland, Netherlands

Job Type: Full-time

Category: Brand Design / Creative Operations

Date Posted: April 16, 2026

Experience Level: Mid-level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping and executing the visual identity of O My Bag across all brand touchpoints, requiring a strong understanding of brand consistency and creative storytelling.

• The Brand Designer will collaborate closely with the marketing team and external creatives to bring visual concepts to life across digital, print, and physical spaces, ensuring a cohesive and distinctive brand expression.

• Key responsibilities include leading art direction for campaigns, developing multi-channel assets, and evolving the visual identity to maintain alignment with brand strategy and market trends.

• The position demands a strategic approach to design, translating business objectives into compelling visual narratives that resonate with the target audience and uphold the brand's values of style and substance.

📝 Enhancement Note: While the initial job description focuses on creative output, the "Brand Designer" title in a company that emphasizes "respect for people and the planet" strongly suggests that operational considerations like brand governance, asset management, and cross-functional stakeholder alignment are implicit. This role likely involves managing brand guidelines and ensuring their consistent application, which aligns with operational efficiency and brand integrity.

📈 Primary Responsibilities

• Lead and support art direction for marketing campaigns and photoshoots, collaborating effectively with external creatives and internal stakeholders to capture the brand's essence.

• Translate strategic concepts into versatile multi-channel assets, including graphics, illustrations, and motion graphics, tailored for various platforms and audiences.

• Evolve and consistently apply the established visual identity across all brand touchpoints, ensuring a cohesive and unmistakably O My Bag presentation.

• Drive the visual execution of campaigns within O My Bag's Amsterdam stores, focusing on visual merchandising (VM) and in-store concepts to enhance the customer experience.

• Provide visual direction and creative support for events, activations, and trade fairs, ensuring brand alignment and impact in physical environments.

• Design and produce essential sales materials such as lookbooks, posters, and presentation decks, maintaining high creative and technical standards.

• Take ownership of the design and production of the annual Impact Report, managing the print production process from concept to delivery.

• Contribute to content capturing through photography and videography, leveraging bonus skills to enhance brand storytelling and asset creation.

📝 Enhancement Note: The responsibilities indicate a need for project management and workflow optimization, particularly in managing external creatives and print production. The emphasis on "translating concepts into multi-channel assets" and "evolving and applying the visual identity consistently" implies a need for systematic asset management and brand guideline adherence, which are core operational functions within a creative department.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Brand Designer role with 3-5+ years of experience.

Experience: 3-5+ years of experience in a brand design, agency, or fashion/lifestyle environment, with a proven track record in developing and executing visual identities.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) for design and asset creation.

• Demonstrated experience in art direction and effective collaboration with external creative professionals.

• A keen eye for typography, layout, color, and composition across both digital and print mediums.

• Solid understanding of print production processes and delivering high-quality, technically sound deliverables.

• Ability to manage multiple design projects concurrently while maintaining exceptional quality and clarity.

• Strong aesthetic judgment and taste, with the ability to articulate design decisions and their strategic rationale.

• Capability to translate strategic briefs into compelling design solutions that extend beyond the immediate requirements.

• Proactive, structured, and collaborative approach to work, fostering efficient teamwork and project progression.

• Deep awareness of current design, fashion, and cultural trends, informing creative output.

Preferred Skills:

• Experience with Figma for collaborative design workflows and prototyping.

• Familiarity with photography and videography, including content capturing capabilities.

• Knowledge of Dutch language, which is considered a plus for local communication and cultural integration.

• Experience designing for retail environments, including visual merchandising concepts.

• Understanding of sustainability in design and brand messaging, aligning with O My Bag's B Corp certification.

📝 Enhancement Note: The requirement for "3-5+ years of experience" and advanced Adobe Creative Suite skills points towards a mid-level position. The preference for Figma suggests an openness to modern collaborative design tools, indicative of a forward-thinking operational approach to creative workflows. The mention of "managing multiple projects" highlights the need for organizational and time management skills essential for operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating both conceptual thinking and effective execution of visual identity across diverse channels (digital, print, physical spaces).

• Include case studies that highlight the process from brief to final output, emphasizing problem-solving and strategic design decisions.

• Feature examples of campaign development, including art direction and asset creation, to demonstrate multi-channel application.

• Present work that reflects a keen understanding of typography, color theory, and composition, showcasing aesthetic judgment.

Process Documentation:

• Demonstrate the ability to document design processes, from initial concept development and stakeholder feedback loops to final asset delivery and implementation.

• Provide examples of how brand guidelines were developed or applied consistently across various touchpoints, illustrating a systematic approach to brand management.

• Showcase experience in managing project workflows, including timelines, revisions, and approvals, particularly when working with external creatives or print vendors.

📝 Enhancement Note: The explicit requirement for a portfolio with "concept and execution across channels" and the instruction to "send your portfolio with your application" underscore the importance of this deliverable. For operations roles, a portfolio should not just showcase aesthetic output but also the process behind it – how problems were solved, how efficiency was gained, and how results were achieved. This implies a need to highlight project management, workflow optimization, and the strategic rationale behind design choices.

💵 Compensation & Benefits

Salary Range: Given the location (Amsterdam), experience level (3-5+ years), and industry (fashion/lifestyle brand), the estimated annual salary range for a Brand Designer would be between €45,000 and €65,000. This estimate is based on current market data for similar roles in the Netherlands, considering cost of living and industry benchmarks for creative positions.

Benefits:

• Personal development budget and training opportunities to foster skill enhancement.

• Generous shop discount on O My Bag products and a specific budget for O My Bag products.

• Discount on Urban Sports subscription, promoting employee well-being.

• Pension scheme (A.S.R. Doen Pensioen) for long-term financial security.

• Daily fresh vegetarian lunches served in the office, contributing to a healthy work environment.

• Opportunity to work for a certified B Corp, aligning with values of sustainability and social responsibility.

• Regular team lunches and "O My Drinks" for team bonding and social interaction.

Working Hours: The role is full-time, typically aligning with standard Dutch working hours, which often average around 36-40 hours per week, with potential for some flexibility depending on project needs and team agreements.

📝 Enhancement Note: The salary range is an estimate based on typical market rates in Amsterdam for a mid-level Brand Designer. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits package is comprehensive and aligns with a company that values employee well-being and professional growth, which can be a significant factor in operational efficiency and employee retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion & Accessories, with a strong emphasis on sustainability and ethical production. O My Bag operates within the competitive fashion market, differentiating itself through its commitment to being a certified B Corp, balancing style with fair practices. This positioning influences all aspects of brand communication and visual representation.

Company Size: Approximately 30 employees, indicating a close-knit, agile team environment where individual contributions can have a significant impact. This size often fosters a collaborative culture and allows for direct interaction with leadership.

Founded: O My Bag was founded with a mission to create stylish and fair fashion. While the exact founding year isn't provided, its existence as a B Corp suggests a mature brand with established ethical and sustainable practices.

Team Structure:

• The Brand Designer will be part of a vibrant team of around 30 individuals from over 10 nationalities, reflecting a diverse and international workplace.

• The role reports to the Head of Marketing, indicating a close working relationship with the marketing function to ensure brand consistency across campaigns and content.

Methodology:

• Data-Driven Brand Evolution: While creative-led, the design process is informed by brand strategy and market trends, aiming for impactful communication that resonates with the target audience.

• Process Optimization: The emphasis on consistency, quality, and managing multiple projects suggests a focus on refining workflows for efficient asset creation and brand implementation.

• Ethical & Sustainable Practices: The B Corp certification means that design decisions and brand messaging are likely vetted through an ethical and sustainability lens, integrating these values into the visual identity.

Company Website: https://www.omybagamsterdam.com/

📝 Enhancement Note: The company's B Corp status is a critical differentiator. For a Brand Designer, this means understanding and visually communicating ethical production and sustainability. This requires not just aesthetic skill but also an operational understanding of how to convey complex values through design, ensuring authenticity and avoiding greenwashing. The small team size suggests a need for versatility and a hands-on approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer, requiring 3-5+ years of experience. It signifies a level of autonomy in executing design tasks and contributing to campaign concepts, but likely with senior guidance from the Head of Marketing. The role is crucial for translating brand strategy into tangible visual assets.

Reporting Structure: The Brand Designer will report directly to the Head of Marketing. This structure ensures close alignment with marketing objectives and provides a clear channel for design direction and feedback, facilitating effective operational integration between creative and marketing functions.

Operations Impact: The Brand Designer's impact is significant, as they are responsible for the visual representation of O My Bag across all touchpoints. This directly influences brand perception, customer engagement, campaign effectiveness, and the overall brand experience, contributing to market positioning and sales indirectly through strong brand equity.

Growth Opportunities:

• Specialization & Leadership: Potential to grow into a Senior Brand Designer or Art Director role, taking on more strategic design leadership and managing larger campaigns or even a small creative team as the company scales.

• Skill Development: Opportunities for further training in areas like motion graphics, advanced photography/videography, or UX/UI design, expanding the designer's skillset and operational capabilities.

• Brand Strategy Involvement: Deeper involvement in shaping the overarching brand strategy and visual language, moving beyond execution to conceptualization and long-term brand vision.

• Cross-Functional Exposure: Gaining experience in retail VM, event design, and sustainable production processes provides a holistic understanding of the business operations.

📝 Enhancement Note: The growth opportunities highlight a path from execution to strategy and leadership. For operations-minded candidates, this means understanding how to leverage design execution to influence broader brand strategy and how to develop the skills necessary for managing creative operations and teams efficiently.

🌐 Work Environment

Office Type: The role is on-site in a "beautiful office in Amsterdam’s De Pijp." This suggests a creative and potentially inspiring workspace conducive to collaborative design work.

Office Location(s): The primary office is located in Amsterdam, specifically in the De Pijp district, known for its vibrant atmosphere. This location offers accessibility and a stimulating urban environment for employees.

Workspace Context:

• The office environment is described as "vibrant" and part of a team of around 30 people, implying a collaborative and energetic atmosphere.

• The workspace will likely be equipped with the necessary design tools and technology (Adobe Creative Suite, potentially Figma) to support the Brand Designer's role.

• Opportunities for direct interaction with the Head of Marketing and the wider marketing team will be frequent, fostering seamless communication and workflow integration.

Work Schedule: The position is full-time, with a standard work schedule. While specific hours are not detailed, the emphasis on collaboration and team lunches suggests a structured workday within the office, with potential for flexibility based on project demands. The company's B Corp status might also imply a culture that values work-life balance.

📝 Enhancement Note: An on-site role in a creative district like De Pijp suggests a dynamic work environment. For operations, this implies understanding how physical workspace design and daily interactions impact team collaboration, productivity, and the overall efficiency of creative output. The presence of daily lunches and team events hints at a structured approach to fostering team cohesion and communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience, design skills, and alignment with brand aesthetics.

• Portfolio Presentation: Candidates will likely present their portfolio to the hiring team, detailing their process, strategic thinking, and execution for key projects. Be prepared to discuss the "why" behind your design choices.

• Skills Assessment/Case Study: A practical design exercise or case study may be given to evaluate problem-solving abilities, design execution under constraints, and proficiency with design tools. This could involve creating assets for a hypothetical campaign or refining an existing brand element.

• Team & Culture Fit Interview: Discussions with the Head of Marketing and potentially other team members to assess collaborative style, cultural alignment with O My Bag's values (sustainability, fairness, creativity), and communication skills.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your ability to translate strategy into impactful visual design across various channels (digital, print, retail).

• Highlight Process: For each project, clearly articulate the brief, your strategic approach, the challenges faced, your design process, and the final outcome. Emphasize how your design decisions solved a problem or achieved a specific objective.

• Showcase Versatility: Include examples that demonstrate your range in typography, illustration, layout, and art direction. If you have photography/videography skills, showcase those too.

• Brand Alignment: Ensure your portfolio reflects an understanding of brand consistency and how you've applied visual identity across different touchpoints. For this role, subtly highlight any experience or interest in sustainable/ethical brands.

• Technical Proficiency: Clearly indicate the tools used for each project and be prepared to discuss your technical skills, especially with Adobe Creative Suite and Figma.

Challenge Preparation:

• Understand the Brand: Thoroughly research O My Bag's mission, values, current campaigns, and target audience. Understand their B Corp status and how sustainability is integrated into their brand.

• Practice Art Direction: Be ready to discuss your approach to art direction, including how you brief and guide photographers/videographers to achieve a specific vision.

• Asset Generation: Prepare to discuss your process for creating multi-channel assets, considering different platform requirements and brand consistency.

• Problem-Solving Scenarios: Anticipate questions about how you would handle design challenges, conflicting feedback, or tight deadlines.

📝 Enhancement Note: The interview process is expected to be thorough, with a strong emphasis on the portfolio. For an operations-focused candidate, the key is to demonstrate not just creative talent but also a structured approach to design, project management, and problem-solving, aligning with the operational needs of a growing brand.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced skills required in InDesign (for layout and print production), Photoshop (for image editing and manipulation), and Illustrator (for vector graphics and illustrations). These are the core tools for daily design tasks.

• Figma: Experience with Figma is a plus, indicating a potential shift towards collaborative, cloud-based design platforms for UI/UX design, prototyping, and team collaboration on digital assets.

• Photography/Videography Equipment: Bonus skills imply familiarity with cameras and potentially basic editing software, useful for content creation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but understanding how brand assets are managed and distributed within a CRM or Digital Asset Management (DAM) system could be advantageous. Experience with project management tools (e.g., Asana, Trello, Monday.com) used by marketing and design teams would be beneficial for workflow management.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. The "plus" for Figma suggests the company is open to or already utilizing more modern, collaborative design tools, which are often integrated into broader operational workflows for efficiency and version control. Understanding how design assets are managed and deployed is an operational consideration.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven Design: A strong emphasis on translating O My Bag's mission of style and fairness into compelling visuals, ensuring all design work supports the brand's ethical and sustainable positioning.

• Consistency & Quality: A commitment to maintaining a high standard of visual execution across all touchpoints, ensuring brand integrity and a cohesive customer experience.

• Efficiency & Collaboration: A proactive, structured, and collaborative approach to working, valuing teamwork and efficient project management to meet deadlines and deliver excellent results.

• Innovation & Trend Awareness: Staying up-to-date with design, fashion, and cultural trends to keep the brand fresh, relevant, and forward-thinking.

Collaboration Style:

• Cross-functional Integration: Working closely with the Head of Marketing and the marketing team to align visual strategy with campaign objectives and content creation.

• Feedback & Iteration: An open culture for providing and receiving constructive feedback to refine designs and ensure they meet strategic goals and aesthetic standards.

• Shared Vision: Contributing to a collective effort to build a globally resonating brand while staying true to O My Bag's unique identity and values.

📝 Enhancement Note: The company's values, particularly its B Corp status, will heavily influence design decisions. A candidate who understands how to visually communicate complex ethical and sustainable messages in an authentic way will be highly valued. This requires an operational mindset where brand values are integrated into the design process, not just an aesthetic overlay.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Identity with Evolving Trends: Continuously evolving the visual identity to remain fresh and relevant without losing the core brand essence and values. This requires strategic thinking and a nuanced understanding of the market.

• Multi-Channel Consistency: Ensuring a seamless and consistent brand experience across a diverse range of touchpoints, from digital campaigns and social media to physical retail spaces and print materials.

• Art Direction and External Collaboration: Effectively leading and guiding external creatives (photographers, illustrators) to align with O My Bag's specific visual direction and quality standards.

• Managing Print Production: Navigating the complexities of print production for materials like the Impact Report, ensuring high quality, cost-effectiveness, and timely delivery.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, 3D design, or digital product design, expanding the creative toolkit and operational capabilities.

• Brand Strategy Involvement: Contributing to higher-level brand strategy discussions, influencing the long-term visual direction and narrative of the company.

• Sustainability in Design: Further developing knowledge and application of sustainable design practices, aligning with O My Bag's core mission and B Corp certification.

• Cross-Disciplinary Exposure: Gaining hands-on experience in visual merchandising, event design, and content creation, providing a broader understanding of how design impacts various business functions.

📝 Enhancement Note: The challenges highlight the need for strong project management, strategic thinking, and adaptability—key operational skills. The growth opportunities suggest a path for developing not just creative but also strategic and leadership competencies within a brand operations context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating O My Bag's B Corp values into a visual campaign for a new product launch?" (Focus on strategic rationale, visual elements, and how to convey complex messages authentically).

• "Describe a time you had to manage conflicting feedback on a design project. How did you navigate it and arrive at a solution?" (Demonstrate problem-solving, communication, and stakeholder management skills).

Company & Culture Questions:

• "What excites you most about O My Bag's mission and brand?" (Highlight genuine interest and alignment with values like sustainability and ethical fashion).

• "How do you ensure brand consistency across digital and physical touchpoints?" (Discuss your approach to asset management, brand guidelines, and cross-functional collaboration).

Portfolio Presentation Strategy:

• Start with the "Why": Begin each project by clearly stating the objective, target audience, and your strategic approach.

• Showcase Your Process: Detail your steps, including research, ideation, sketching, digital execution, and any feedback loops. Use visuals to illustrate your process.

• Highlight Impact: Quantify results where possible (e.g., engagement rates, successful campaign metrics, positive client feedback). If not quantifiable, describe the qualitative impact.

• Articulate Technical Skills: For each piece, mention the tools used and any specific technical challenges overcome.

• Connect to O My Bag: Where possible, draw parallels between your past work and the needs of O My Bag, demonstrating how your skills are a direct fit.

📝 Enhancement Note: Emphasize demonstrating a structured approach to design that aligns with operational efficiency and brand integrity. Be prepared to discuss not just the aesthetic outcome but the strategic thinking and project management behind it.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on the Recruitee platform.

• Customize Your Portfolio: Tailor your portfolio to highlight projects demonstrating your ability to develop and execute visual identities across digital, print, and physical spaces, with a focus on conceptual strength and consistent application.

• Optimize Your Resume: Ensure your resume clearly outlines your 3-5+ years of experience, proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), and any experience with Figma, art direction, or photography. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on explaining your design process, strategic rationale, and the impact of your work, especially for projects relevant to fashion or lifestyle brands.

• Research O My Bag: Thoroughly understand their brand mission, B Corp status, target audience, and current marketing campaigns to articulate your understanding and enthusiasm during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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