Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Dressly (SKELAR Venture Builder)

Location: Remote (Ukraine)

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-24

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual identity and brand consistency for Dressly, an AI-powered fashion recommendation app, across all social media touchpoints.

• Develop and scale brand guidelines, ensuring a cohesive and impactful brand presence in the competitive fashion-tech and lifestyle market.

• Create engaging static and video content tailored for Instagram and TikTok, leveraging AI tools and design expertise to capture audience attention.

• Collaborate closely with the Lead of Brand to define and evolve the brand's visual language across new formats and strategic initiatives.

• Contribute to the growth of a venture-built company by shaping the aesthetic appeal and brand recognition of a cutting-edge AI application.

📝 Enhancement Note: This role sits within the SKELAR venture builder, specifically for their Dressly AI application. While the title is "Brand Designer," the responsibilities heavily lean into visual content creation and brand guardianship for social media, indicating a strong connection to marketing operations and GTM execution through visual storytelling. The emphasis on AI tools and fashion/lifestyle aesthetics suggests a need for a designer who can translate complex technology into relatable and aspirational visual content.

📈 Primary Responsibilities

• Brand Guideline Development & Enforcement: Evolve, scale, and meticulously enforce brand guidelines across all visual touchpoints, ensuring absolute consistency in brand messaging and aesthetics.

• Social Media Content Creation (Static & Video): Design and produce high-quality static visuals, carousels, Stories, and banners for Instagram and TikTok, maintaining a unified brand identity.

• Video Production & Editing: Edit video content, incorporate subtitles, and apply basic animation techniques for Reels and TikTok formats to enhance engagement and storytelling.

• AI-Powered Visual Generation: Utilize AI tools (e.g., Midjourney, Freepik AI, Krea) for generating and refining visual assets, integrating innovative techniques into the design workflow.

• Strategic Brand Vision Collaboration: Partner with the Lead of Brand to define the brand's visual direction for new formats, campaigns, and strategic growth areas, ensuring alignment with business objectives.

• Asset Management & Quality Control: Monitor and ensure the correct usage of all brand assets across internal and external communications.

📝 Enhancement Note: The responsibilities highlight a hands-on role in content creation, with a specific focus on social media platforms crucial for fashion and lifestyle brands. The inclusion of AI tools and video editing suggests a need for a versatile designer proficient in modern digital content demands. Collaboration with a "Lead of Brand" implies a structured creative process where this role executes the vision and contributes to its evolution.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-level design roles.

Experience: Minimum of 2+ years of commercial experience in brand design, graphic design, or a similar visual communication role, with a proven track record of developing and scaling brand identities.

Required Skills:

• Brand Identity Development: Proven ability to develop, evolve, and scale comprehensive brand guidelines.

• Graphic Design Software Proficiency: Expert-level command of Figma and the Adobe Creative Suite (Illustrator, Photoshop are essential).

• Social Media Content Design: Strong experience creating visually compelling static and animated content specifically for Instagram and TikTok (stories, carousels, banners).

• Visual Language & Composition: Exceptional understanding of typography, composition, and visual storytelling to build a distinct brand aesthetic.

• AI Content Generation Tools: Hands-on experience with AI visual generation tools such as Midjourney, Freepik AI, Krea, or similar platforms.

• Fashion/Lifestyle Aesthetics: Demonstrated "naivlenist" (visual discernment) in fashion, lifestyle, or beauty aesthetics, understanding current trends and effective social media presentation.

Preferred Skills:

• Motion Graphics & Animation: Experience with After Effects or Premiere Pro for advanced video editing and animation for social media.

• End-to-End Brand Development: Experience in creating a brand from scratch, including logo design, color palettes, and comprehensive guidelines.

• UX/UI Principles: Understanding of user experience and user interface design principles to ensure designs are not only aesthetically pleasing but also conversion-focused.

• Fashion/Beauty/Lifestyle Industry Experience: Prior work experience with brands in these specific sectors.

• Vendor Management: Ability to brief and manage external contractors or agencies, ensuring quality control of outsourced materials.

📝 Enhancement Note: The emphasis on a strong portfolio showcasing both static and video content in a unified brand style is critical. The requirement for AI tool proficiency and fashion/lifestyle aesthetic understanding points towards a role that is both technically adept and culturally attuned to the target market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 2-3 projects demonstrating your ability to develop and scale brand guidelines, including before-and-after examples or evolution over time.

• Social Media Content Examples: Include specific examples of static and video content created for Instagram and TikTok, highlighting how they align with a unified brand identity.

• AI Tool Integration: If possible, include examples where AI tools were used in the creative process and how they enhanced the final output.

• Brand Consistency Demonstration: Portfolio pieces should clearly illustrate your ability to maintain visual consistency across different mediums and platforms.

• Video & Motion Graphics: If applicable, showcase your motion design or basic video editing skills for social media formats.

Process Documentation:

• Brand Guideline Creation Process: Be prepared to discuss your methodology for developing brand guidelines from inception to implementation.

• Content Creation Workflow: Detail your process for conceptualizing, designing, and delivering social media content, including collaboration and revision stages.

• AI Tool Integration Strategy: Explain how you approach integrating AI tools into a design workflow, including workflow optimization and quality assurance.

• Feedback and Iteration: Demonstrate experience in incorporating feedback from stakeholders (e.g., Lead of Brand) to refine designs and ensure project success.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It should not only showcase aesthetic talent but also the strategic thinking behind brand development and the practical application of design skills in a commercial context, particularly for digital and social media channels. Demonstrating an understanding of process and workflow will be key.

💵 Compensation & Benefits

Salary Range: Based on the 2+ years of experience requirement, the location (Ukraine), and the remote nature of the role, a competitive salary range for a Brand Designer would typically fall between $18,000 - $30,000 USD annually. This can vary significantly based on the candidate's specific portfolio, skill set, and negotiation.

Benefits:

• SKELAR Platform Support: Access to operational support functions (Legal, Finance, HR, IT) provided by the SKELAR Platform, allowing the team to focus on product development.

• Networking & Knowledge Sharing: Opportunities to connect with experienced co-founders and industry specialists within the SKELAR ecosystem.

• Domain-Specific Education: Access to internal training programs, intensives on AI, and professional development clubs.

• Social Impact: Contribution to the SKELAR Foundation and its social projects, including initiatives for veterans.

• Productive Work Environment: Access to inspiring office spaces (if choosing to work from one, though this role is remote) with amenities like gyms and green zones.

• Daily Comforts: Included breakfasts and lunches (if working from an office), partial compensation for sports activities (Kyiv/Warsaw), medical insurance, and paid business trips.

• Partner Discounts: Corporate discounts from partner companies.

Working Hours: Standard full-time working hours are expected, approximately 40 hours per week, with flexibility inherent in a remote role to accommodate different working styles and time zones within Ukraine.

📝 Enhancement Note: Salary estimates are based on general market data for mid-level designers in Ukraine working remotely for tech companies, considering the venture builder context. The benefits package is extensive and reflects SKELAR's commitment to employee well-being and professional growth, which should be a significant draw for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: FashionTech, AI, Venture Building, EdTech, Mental Health, Petcare. SKELAR operates as a venture builder, creating and scaling consumer-focused businesses. Dressly is specifically in the FashionTech/AI space.

Company Size: SKELAR is a venture builder with multiple teams. The Dressly team itself is likely growing, but the overall SKELAR ecosystem is substantial, supporting over 10 business units. This provides a dynamic environment with both startup agility and established operational support.

Founded: SKELAR was founded to build companies. Dressly is one of the ventures being built within this framework.

Team Structure:

• Dressly Team: This role reports to the Lead of Brand and will collaborate closely with product, marketing, and development teams within Dressly.

• SKELAR Platform: A dedicated operational core that provides centralized support for all ventures, ensuring efficiency and scalability across functions like HR, Legal, Finance, and Talent Acquisition.

• Cross-Functional Collaboration: Expect close interaction with content creators, marketing strategists, product managers, and potentially AI specialists within Dressly.

Methodology:

• Data-Driven Branding: While creative, the brand's visual strategy is informed by market trends, user engagement data, and business objectives.

• Agile Content Development: A focus on rapid iteration and content creation to keep pace with social media trends and user feedback.

• AI Integration: A core methodology involves leveraging AI tools to enhance creativity, efficiency, and output quality in design and content generation.

Company Website: dressly.world (for the app), skelar.world (for the venture builder)

📝 Enhancement Note: The venture builder model means candidates join a growing startup (Dressly) backed by a larger, established operational entity (SKELAR). This offers a unique blend of entrepreneurial spirit and robust support systems. Understanding SKELAR's mission and Dressly's specific product vision is crucial.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is for someone who has moved beyond junior tasks and can independently manage brand elements for specific platforms and contribute strategically to brand evolution.

Reporting Structure: The Brand Designer will report to the Lead of Brand within the Dressly team. They will also interact with other members of the Dressly product and marketing teams, and potentially leverage services from the SKELAR Platform.

Operations Impact: This role directly impacts Dressly's market perception, user acquisition, and engagement through compelling visual branding and content. Strong visual branding is critical for attracting users in the fashion and lifestyle sectors, directly influencing conversion rates and brand loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in fashion-tech branding, AI-driven design, or advanced motion graphics and video production.

• Brand Leadership: Progress to a Senior Brand Designer role, taking on more strategic brand oversight, or potentially moving into a Brand Manager position.

• Cross-Venturе Exposure: With SKELAR's model, there's potential to contribute to the branding efforts of other ventures within the portfolio, gaining broader experience.

• Skill Development: Access to SKELAR's exclusive domain education programs can provide opportunities to learn about AI, product management, or other business areas, fostering holistic growth.

📝 Enhancement Note: The venture builder structure provides a unique growth path. A successful Brand Designer at Dressly could become a key player in shaping the visual identity of multiple successful businesses over time, offering significant career acceleration.

🌐 Work Environment

Office Type: Fully Remote. The role is designed for professionals working from their own location.

Office Location(s): Primarily remote within Ukraine. SKELAR also has operations in Warsaw, Poland, and may offer support or opportunities for those located there as well, though the primary posting is Ukraine.

Workspace Context:

• Flexibility & Autonomy: The remote setup offers significant flexibility in managing work hours and personal life, typical for modern tech roles.

• Digital Collaboration: Heavy reliance on digital collaboration tools (e.g., Slack, Figma, project management software) for communication and asset sharing.

• Access to Resources: While remote, candidates can leverage SKELAR's educational programs and potentially benefit from any remote work stipends or support provided.

Work Schedule: Standard full-time (40 hours/week) with flexibility. The team operates within Ukrainian time zones (Europe/Kiev), so overlap for key meetings is expected.

📝 Enhancement Note: As a remote role, candidates should be self-motivated, excellent communicators, and comfortable managing their workload independently. The emphasis on collaboration tools means proficiency in these is a de facto requirement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Discussion: You will likely be asked to present your portfolio, walking through key projects, your design process, and how you've applied brand strategy and AI tools. Be prepared to discuss your fashion/lifestyle aesthetic understanding.

• Skills-Based Assessment: This might involve a small design challenge or a practical exercise to evaluate your proficiency in Figma, Adobe Suite, and your ability to create content for social media.

• Team/Culture Fit Interview: A conversation to assess your communication style, collaboration approach, and how you align with SKELAR's and Dressly's values and working culture.

• Final Interview: Potentially with senior leadership or the Lead of Brand to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the responsibilities: brand guideline development, social media content (static & video), and AI tool usage.

• Tell a Story: For each project, explain the challenge, your approach, the tools you used, and the impact of your design. Quantify results where possible (e.g., engagement metrics, brand consistency improvements).

• Highlight AI Usage: Clearly articulate how you incorporated AI tools and the benefits they brought to the project.

• Demonstrate Brand Thinking: Go beyond just aesthetics; explain how your design choices support the brand's overall strategy and target audience.

• Video Content is Key: Since video editing is a responsibility, ensure your portfolio includes relevant examples.

Challenge Preparation:

• Social Media Content Challenge: Expect a task to create a piece of content (static or video) for Dressly's Instagram or TikTok based on a brief. Focus on brand consistency and trend relevance.

• Brand Guideline Application: You might be asked to apply existing or hypothetical brand guidelines to a new asset.

• AI Prompting & Refinement: Be ready to discuss your process for using AI tools and how you refine AI-generated outputs to meet brand standards.

📝 Enhancement Note: The portfolio is the most critical component. Candidates should treat the interview process as an opportunity to demonstrate their strategic thinking, technical skills, and creative vision, particularly as it applies to building a modern fashion-tech brand.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image manipulation, photo editing, and digital asset creation.

• Video Editing Software:

  • Adobe Premiere Pro / After Effects: For video editing, motion graphics, and animation (preferred/bonus).

AI & Content Generation Tools:

• Midjourney: For generating AI-based visual concepts and assets.

• Freepik AI / Krea: Other AI tools for image generation or enhancement.

• Other AI Image Generators: Familiarity with emerging AI creative tools is beneficial.

Collaboration & Project Management:

• Slack: For day-to-day team communication.

• Asana / Trello / Jira: Likely used for project and task management.

• Google Workspace / Microsoft 365: For document creation and sharing.

📝 Enhancement Note: Proficiency in Figma and the Adobe Suite is non-negotiable. Experience with AI visual generation tools is a core requirement, and familiarity with video editing tools is a significant plus, indicating a candidate's readiness for the full scope of responsibilities.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Integration: A forward-thinking approach that embraces new technologies like AI to drive creative output and efficiency.

• Brand Excellence: A commitment to building strong, consistent, and visually appealing brands that resonate with target audiences.

• Data-Informed Creativity: While creative, decisions are informed by market trends, user behavior, and business objectives to ensure impact.

• Efficiency & Agility: A fast-paced environment that values quick iteration, effective workflows, and scalable solutions.

• Collaboration & Knowledge Sharing: An emphasis on open communication, mutual support, and collective learning within the team and across the SKELAR ecosystem.

Collaboration Style:

• Cross-Functional Synergy: Working closely with product, marketing, and development teams to ensure visual branding aligns with overall product strategy and campaign goals.

• Feedback-Driven Process: An open culture where constructive feedback is encouraged for continuous improvement of designs and processes.

• Shared Ownership: A sense of collective responsibility for the brand's success, fostering a collaborative spirit to achieve common objectives.

📝 Enhancement Note: The culture is likely dynamic and fast-paced, typical of a venture builder. Candidates should be comfortable with rapid change, proactive in communication, and eager to contribute to building something new and impactful.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Brand Consistency: Maintaining a consistent brand identity across rapidly evolving social media platforms and new content formats can be demanding.

• AI Tool Mastery: Keeping pace with the rapid advancements in AI image generation and effectively integrating them into a professional workflow requires continuous learning.

• Balancing Creativity and Strategy: Ensuring creative output not only looks good but also effectively serves Dressly's business objectives and target audience needs.

• Rapid Iteration: The fast-paced nature of social media and the fashion industry requires quick turnaround times for content creation.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Opportunities to explore and master cutting-edge AI tools for visual creation.

• FashionTech & AI Domain Expertise: Deepen understanding of the fashion industry and AI applications through SKELAR's educational programs.

• Brand Strategy Development: Grow into a more strategic role, influencing broader brand direction and campaigns.

• Motion Graphics & Video Production: Enhance skills in video editing and animation for more dynamic content creation.

• Mentorship: Access to experienced professionals within SKELAR and Dressly for guidance and career development.

📝 Enhancement Note: The challenges are framed as opportunities for growth. Candidates who thrive in dynamic environments and are eager to learn and adapt will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand guideline for a new AI-powered fashion app like Dressly, focusing on social media presence?"

• "Describe your process for creating engaging video content for TikTok and Instagram Reels, from concept to final output. How do you ensure brand consistency?"

• "Walk us through a project where you used AI tools for visual content generation. What were the challenges, and how did you refine the output to meet brand standards?" Company & Culture Questions:

• "What excites you about Dressly and the fashion-tech industry? How do you see your role contributing to our mission?"

• "How do you stay updated on design trends and AI advancements, particularly in the fashion and lifestyle space?"

• "Describe a time you collaborated with a non-design team (e.g., product, marketing) on a creative project. How did you ensure alignment and manage feedback?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating the evolution of a brand. Start with your strongest, most relevant work.

• Narrative: For each piece, clearly articulate the objective, your role, the process, the tools used (especially AI), and the outcome. Quantify impact where possible.

• Brand Focus: Emphasize how your designs contribute to brand identity, consistency, and audience engagement.

• AI Showcase: Be prepared to discuss your AI prompt engineering skills and how you integrate AI outputs into a cohesive final product.

• Video Demonstration: If video is a key part of your portfolio, ensure it is easily accessible and clearly presented.

📝 Enhancement Note: Be prepared to demonstrate not just design skill but also strategic thinking, adaptability to new technologies (AI), and a keen understanding of the fashion/lifestyle market. The interview will likely assess your ability to translate brand vision into compelling visual content for social media.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Highlight experience with brand design, social media content creation (static & video), proficiency in Figma and Adobe Suite, and any experience with AI visual generation tools. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features relevant work, including social media content, brand guideline examples, and any AI-generated visuals. Organize it for easy navigation and clear storytelling.

• Prepare for a Design Challenge: Be ready for a practical exercise that may involve creating social media assets or applying brand guidelines.

• Research Dressly & SKELAR: Understand their product, target audience, and the venture builder model. Be prepared to discuss how your skills align with their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---