Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Doist

Location: Indonesia

Job Type: Full-Time

Category: Creative & Media / Marketing / Design

Date Posted: April 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Shape and evolve the visual brand identity for Doist's flagship product, Todoist, ensuring alignment with business objectives and audience resonance.

• Collaborate cross-functionally with Marketing, Development, and Support teams to produce high-impact, accessible content across various channels.

• Leverage data and user insights to drive continuous refinement and improvement of design solutions, balancing creative vision with analytical decision-making.

• Implement and maintain AI workflows for asset production, templating, and iteration, ensuring brand quality is upheld.

• Execute design projects with strong communication, efficient project management, and adherence to resource constraints.

📝 Enhancement Note: This role is positioned as a Brand Designer, focusing heavily on visual identity and its application across marketing and product touchpoints. The emphasis on AI workflows, data-driven decisions, and resourcefulness suggests a need for efficiency and innovation within a remote, asynchronous setting. The company's core values (Ambition, Mastery, Independence, Communication) are crucial to understand for cultural fit.

📈 Primary Responsibilities

• Contribute to the strategic direction of the Doist brand by crafting and evolving its visual identity and developing robust design systems for consistency.

• Partner with Marketing, Development, and Support teams to conceptualize and create compelling campaign assets, in-app experiences, landing pages, emails, articles, and social media content.

• Innovate and implement design solutions by leveraging emerging technologies and AI tools to enhance asset production, templating, and iteration processes.

• Utilize data analytics and user feedback to measure design performance, identify areas for improvement, and inform future design iterations.

• Manage design projects from concept to completion, ensuring clear communication with stakeholders, efficient project timelines, and high-quality deliverables within budget constraints.

• Champion the Doist brand mission and values through all visual communications and team interactions.

📝 Enhancement Note: The core responsibilities highlight a blend of strategic brand development, tactical execution of marketing assets, and a forward-thinking approach to design processes, particularly with the integration of AI. The need to "execute design projects with clear communication and efficient project management" points to a strong emphasis on project management and asynchronous collaboration skills.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, emphasizing practical experience and portfolio strength.

Experience: Proven experience in a brand or visual design role, ideally within a B2B SaaS environment.

Required Skills:

• Demonstrated ability in brand identity development and visual design, showcased through a strong portfolio.

• Proficiency in creating compelling visual stories and brand assets across diverse marketing channels.

• Experience establishing and maintaining AI workflows for asset production, templating, and iteration, while preserving brand quality.

• Ability to measure and improve design performance using data and user insights.

• Strong asynchronous communication skills, ensuring proactive and clear updates to remote teams.

• Self-motivation, independence, and accountability in a remote work setting.

• Resourcefulness and ability to deliver high-impact work within resource constraints.

• Excellent collaboration and relationship-building skills across cross-functional teams.

Preferred Skills:

• Experience in the B2B SaaS industry.

• Skills in illustration and animation.

• Experience with user research methodologies and conducting user interviews.

📝 Enhancement Note: The emphasis on "AI workflows for asset production" is a key differentiator, requiring candidates to be not only skilled designers but also adaptable to and knowledgeable about emerging automation technologies in design. The "2-5 years" experience level suggests they are looking for someone who has moved beyond junior tasks but is not yet a senior lead.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong command of brand identity development, visual design principles, and the ability to translate brand strategy into tangible assets.

• Demonstrations of work across various marketing channels (e.g., landing pages, social media, email campaigns) and in-app experiences.

• Case studies that highlight the candidate's process, problem-solving approach, and the impact of their design solutions.

• Examples of design systems or style guides that illustrate an understanding of brand consistency and scalability.

Process Documentation:

• Examples demonstrating the establishment and maintenance of AI workflows for asset production, templating, and iteration, emphasizing efficiency and quality control.

• Documentation of how design performance has been measured and improved, including metrics and methodologies used.

• Case studies illustrating effective project management and cross-functional collaboration in remote or asynchronous environments.

• Evidence of strategic thinking in balancing creative vision with business objectives and resource constraints.

📝 Enhancement Note: The requirement for AI workflows in asset production is a critical component for the portfolio. Candidates should be prepared to showcase how they've used AI tools to streamline design processes, maintain brand integrity, and iterate efficiently, demonstrating a forward-thinking approach to design operations.

💵 Compensation & Benefits

Salary Range:

• Estimated Range for Indonesia: USD 30,000 - 55,000 annually.

• Methodology: This estimate is based on Doist's stated formula-based salary approach, which considers industry-benchmarked skills and geographical location. For Indonesia, this range reflects mid-level designer salaries, factoring in a generally lower cost of living compared to North America or Western Europe, while still providing competitive compensation. Doist's commitment to "no stressful negotiation" implies a transparent, formula-driven system.

Benefits:

• Remote Work: Full flexibility to work from anywhere.

• Flexible Schedule: Design your own workday, with encouragement for 8-hour days and no more than 40 hours/week.

• Professional Development: Recurring budget for conferences, courses, and books to expand skills.

• Company Retreats: Opportunities for in-person collaboration and team building.

• Coworking Space Stipend: Monthly allowance to support a chosen coworking space.

• Equipment Budget: Recurring budget for necessary work-related hardware.

• Generous Time Off: 8 weeks (40 days) of paid vacation per year.

• Paid Parental Leave: 5 weeks for new parents, plus 13 weeks of paid pregnancy-related medical leave.

• Health & Wellness Budget: Monthly allowance for gym memberships, healthy snacks, health insurance, etc.

• App/Service Subscription Budget: Monthly allowance for tools and services that aid productivity (e.g., home internet, work apps, music subscriptions).

Working Hours: Approximately 40 hours per week, with flexibility in scheduling.

📝 Enhancement Note: Doist offers a comprehensive benefits package designed for remote work, emphasizing flexibility, professional growth, and well-being. The salary is formula-based, taking location into account, so candidates should expect transparency rather than negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (Productivity Tools)

Company Size: 100-250 Employees (Based on LinkedIn data, Doist has approximately 100-200 employees across its products)

Founded: 2012

Team Structure:

• The Brand Designer will be part of the Design team, likely reporting to the Head of Design (Ana).

• Close collaboration with Marketing, Development, and Support teams is expected, indicating a highly cross-functional and integrated work environment.

Methodology:

• Data-Driven Design: Design decisions are informed by data and user insights to ensure effectiveness and impact.

• Process Optimization: Continuous improvement of workflows, including the adoption of AI for efficiency and quality in asset production.

• Asynchronous Communication: Emphasis on clear, concise, and proactive communication that doesn't require real-time interaction, fostering independence and flexibility.

• Value Integration: Core values (Ambition, Mastery, Independence, Communication) are embedded in decision-making, recruitment, and daily operations.

Company Website: https://doist.com/

📝 Enhancement Note: Doist is a mission-driven company focused on productivity tools, with a deeply ingrained culture around its four core values. The fully remote and asynchronous nature of their operations is a defining characteristic, requiring a specific mindset and skillset from employees.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Brand Designer. This role is critical for maintaining and evolving the visual identity of a well-established product like Todoist. It requires a blend of creative execution, strategic brand thinking, and operational efficiency.

Reporting Structure: The Brand Designer will likely report to the Head of Design (Ana) and work closely with the Brand Development Lead (Anton) for specific brand initiatives. Collaboration extends across various departments, requiring strong cross-functional communication.

Operations Impact: The Brand Designer's work directly influences customer perception, brand recognition, and the overall user experience. By ensuring visual consistency and creating impactful marketing assets, they contribute significantly to user acquisition, engagement, and retention, thereby impacting revenue indirectly through enhanced brand equity and marketing effectiveness.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like design systems, illustration, animation, or AI-driven design workflows.

• Brand Strategy Leadership: Grow into a role with more significant influence on overall brand direction and strategy.

• Cross-functional Expertise: Develop a broader understanding of marketing, product development, and customer support through close collaboration.

• Mentorship: Potential to mentor junior designers or contribute to design process improvements as experience grows.

• Leadership Track: While not explicitly stated, consistent high performance and impact could lead to opportunities in design leadership roles within Doist.

📝 Enhancement Note: This role offers growth beyond traditional design tasks, with opportunities to influence brand strategy and leverage emerging technologies like AI. The emphasis on independence and continuous learning supports professional development within the Doist framework.

🌐 Work Environment

Office Type: Fully Remote. Doist operates as a distributed company, with no central office. Employees work from their chosen locations worldwide.

Office Location(s): While the role is advertised for Indonesia, Doist's remote-first policy allows employees to work from anywhere. Specific location advertisements are often for job board compliance.

Workspace Context:

• Asynchronous Collaboration: The primary mode of interaction is asynchronous, requiring clear documentation, concise written communication, and self-management.

• Technology-Enabled: Access to a budget for hardware and subscriptions ensures employees have the necessary tools and technology to perform their roles effectively.

• Flexibility: Employees have control over their schedules and work environment, fostering a balance between intense work periods and personal well-being.

• In-Person Connection: Periodic company-wide retreats provide opportunities for in-person team building and strengthens relationships.

Work Schedule: Employees are encouraged to work 8-hour days and no more than 40 hours per week, with the flexibility to design their own schedules. This allows for deep work sessions and personal time management.

📝 Enhancement Note: The work environment is defined by its remote-first and asynchronous nature. Success hinges on strong self-management, proactive communication, and the ability to thrive independently while remaining connected to a distributed team through digital tools.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and thoughtful answers to application questions. No cover letter needed. (Deadline: April 15, 14:00 UTC)

2. Application Screening: Review of motivation, skills, and experience. Candidates will receive a status update.

3. Salary Transparency & Value-Alignment Interview: Shortlisted candidates will have their location-specific salary range shared upfront. Interview with Anton (Brand Development Lead) to assess alignment with company values.

4. Role-Alignment Panel Interview: Interview with Ana (Head of Design) to evaluate design skills and fit for the role.

5. Paid Task Assignment: A practical, role-specific task to demonstrate skills, thinking process, and work style.

6. Culture-Contribution Interview: Interview with Brenna (Chief Revenue Officer) to assess cultural fit and contribution.

7. Reference & Background Checks: Standard verification process.

8. Offer: Extension of the offer to the successful candidate.

Portfolio Review Tips:

• Highlight AI Workflow Integration: Clearly showcase examples of how you've used AI tools in your design process for asset production, templating, or iteration. Detail the benefits and quality maintained.

• Demonstrate Brand Identity Evolution: Present case studies that illustrate your ability to craft, evolve, and maintain a consistent visual brand identity.

• Showcase Cross-Functional Collaboration: Include projects where you worked effectively with marketing, development, or other teams, detailing communication strategies and outcomes.

• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs (e.g., improved engagement, conversion rates, brand recognition metrics).

• Visual Storytelling: Ensure your portfolio tells a clear story about your design journey, problem-solving approach, and impact.

• Asynchronous Readiness: Your portfolio presentation should be clear, concise, and self-explanatory, reflecting your ability to communicate effectively in an asynchronous environment.

Challenge Preparation:

• Understand Doist's Brand: Thoroughly research Todoist and Twist's current branding, design language, and marketing. Identify areas for potential enhancement or consistency improvements.

• AI Tool Familiarity: Be prepared to discuss your experience with AI tools relevant to design and how you approach integrating them ethically and effectively.

• Data-Driven Approach: Practice articulating how you use data and user insights to inform design decisions and measure success.

• Value Alignment: Reflect on Doist's core values (Ambition, Mastery, Independence, Communication) and prepare examples of how you embody them in your work.

• Remote Collaboration: Be ready to discuss your strategies for effective communication and collaboration in a remote, asynchronous setting.

📝 Enhancement Note: The interview process is multi-stage and emphasizes both technical/design skills and cultural/value alignment. The paid task assignment is a significant opportunity to showcase practical abilities, especially related to AI and data-driven design.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar. Figma is increasingly common for collaborative design.

• AI Design Tools: Experience with AI-powered design tools for asset generation, image editing, templating, and workflow automation. Specific tools may vary, but familiarity with the concept and application is key.

• Project Management: Tools like Asana, Trello, Jira, or Doist's own product, Todoist, for task management and project tracking.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Mixpanel, or Amplitude to understand user behavior and design performance.

• Data Visualization: Tools for creating dashboards and reports (e.g., Google Data Studio, Tableau, Looker) to present design impact.

CRM & Automation:

• CRM Systems: While not directly managing CRM, understanding how design assets integrate with CRM-driven campaigns (e.g., HubSpot, Salesforce) is beneficial.

• Marketing Automation Platforms: Familiarity with platforms like Mailchimp, HubSpot, or similar for email and campaign design.

📝 Enhancement Note: The explicit mention of "AI workflows for asset production" suggests a need for proficiency in AI-assisted design tools. Candidates should be prepared to discuss their experience with tools that streamline design processes, enhance creativity, and improve efficiency, alongside standard design software.

👥 Team Culture & Values

Operations Values:

• Ambition: A drive to achieve significant impact, solve high-impact customer and company issues, and set high standards.

• Mastery: Deep care for work quality, continuous learning, pushing personal limits, and balancing intense work with complete disconnection.

• Independence: Reliability in delivering on time, taking ownership, being proactive, and operating with minimal direction.

• Communication: Clear, concise, engaging, respectful communication that keeps others informed and fosters warm relationships. Cultural and social awareness is also valued.

Collaboration Style:

• Asynchronous First: Communication prioritizes clarity, conciseness, and documentation, enabling effective collaboration across time zones without real-time meetings.

• Cross-Functional Integration: Designers work closely with Marketing, Development, and Support, fostering a holistic understanding of product and customer needs.

• Proactive Engagement: Team members are expected to be proactive in sharing updates, seeking input, and contributing to discussions, even without direct prompts.

• Open Feedback Culture: While not explicitly detailed, the emphasis on communication and mastery suggests an environment where constructive feedback is valued for continuous improvement.

📝 Enhancement Note: Doist's culture is highly defined by its four core values. Candidates must demonstrate how their work ethic and communication style align with these principles, particularly Independence and asynchronous Communication, which are critical for a remote-first organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: As Doist's products grow, ensuring a cohesive and evolving visual identity across all touchpoints while leveraging AI can be challenging.

• Balancing Creative Vision with Resource Constraints: Delivering high-impact creative work efficiently, especially within a remote team with potentially limited resources, requires resourcefulness and strategic prioritization.

• Adapting to Emerging Technologies: Staying ahead of the curve with AI and other design technologies, and integrating them effectively without compromising brand quality, presents an ongoing learning curve.

• Effective Asynchronous Collaboration: While a core strength, mastering clear and proactive asynchronous communication across diverse teams requires discipline and skill.

Learning & Development Opportunities:

• AI in Design Specialization: Become an expert in leveraging AI tools for creative workflows, asset generation, and design automation.

• Brand Strategy Development: Gain deeper experience in shaping brand direction and contributing to overarching marketing and product strategies.

• Cross-Disciplinary Learning: Acquire knowledge and skills from interactions with marketing, product, and support teams.

• Industry Conferences & Courses: Utilize the provided budget for continuous learning in design trends, AI, and brand management.

• Remote Work Best Practices: Develop advanced skills in self-management, asynchronous communication, and distributed team collaboration.

📝 Enhancement Note: The role offers significant opportunities for growth in cutting-edge areas like AI-driven design and brand strategy, balanced by the inherent challenges of remote work and resource management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to establish or evolve a visual brand identity. What was your process, and how did you ensure consistency?" (Focus on process, strategy, and outcomes)

• "How have you leveraged AI tools in your design workflow to improve efficiency or quality? Provide a specific example." (Prepare a case study on AI integration and its impact)

• "Walk us through a project where you collaborated with cross-functional teams (e.g., marketing, development) to deliver a design asset. How did you manage communication and ensure alignment?" (Highlight remote/async collaboration skills)

Company & Culture Questions:

• "How do Doist's core values (Ambition, Mastery, Independence, Communication) resonate with your own work philosophy?" (Relate personal experiences to each value)

• "Describe your experience working in a fully remote and asynchronous environment. What strategies do you use to stay productive and connected?" (Emphasize independence and communication skills)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating a progression of skills. For each project, clearly state the problem, your role, the solution, and the impact (quantified if possible).

• Highlight AI: Dedicate a section or clearly mark projects where AI was instrumental. Explain the specific tools used and the benefits achieved.

• Show Process: Don't just show the final output; explain your design process, including research, ideation, iteration, and collaboration.

• Conciseness: Be prepared to present your work concisely, as you might be asked to walk through key projects quickly. Ensure your portfolio elements are easily understandable without extensive verbal explanation.

• Brand Alignment: Demonstrate how your design aesthetic and approach align with the Doist brand's existing style while also showing your ability to innovate.

📝 Enhancement Note: Candidates should prepare to discuss their experience with AI in design, demonstrate a strong understanding of brand strategy and execution, and articulate how they embody Doist's core values, particularly within a remote and asynchronous context.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your complete application through the provided link by April 15, 14:00 UTC.

• Portfolio Customization: Ensure your portfolio prominently features examples of AI workflow integration in asset production and a clear demonstration of brand identity development across various channels.

• Resume Optimization: Tailor your resume to highlight experience in brand design, visual identity, AI workflows, asynchronous communication, and cross-functional collaboration, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you embody Doist's core values. Prepare specific examples for behavioral and strategy-based questions, especially concerning AI and remote work.

• Company Research: Deeply understand Doist's products (Todoist, Twist), mission, and core values. Research their current brand aesthetic and marketing efforts to demonstrate genuine interest and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---