Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Board Intelligence

Location: London, England, United Kingdom

Job Type: Full time employee

Category: Marketing & Design

Date Posted: 2026-08-12

Experience Level: 2-4 years (Mid-level)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual branding and design output across digital and print channels to elevate Board Intelligence's market presence.

• Drive the creation of engaging and on-brand digital assets for websites, social media, and marketing campaigns, ensuring alignment with design systems and accessibility standards.

• Proactively integrate cutting-edge AI tools into the design workflow, fostering innovation and efficiency while maintaining brand integrity and craft.

• Collaborate closely with cross-functional teams including Marketing, Content, Brand, and Product Design to translate business objectives into compelling visual narratives.

• Own design projects end-to-end, from initial brief to final asset delivery, demonstrating initiative, problem-solving skills, and a commitment to high-quality execution.

📝 Enhancement Note: The role is described as "hands-on" for someone ready to "step up," indicating a mid-level position with significant ownership rather than an entry-level or senior/lead role. The emphasis on AI and digital design suggests a forward-thinking design team.

📈 Primary Responsibilities

• Execute end-to-end design projects for web pages, landing pages, social media content (carousels, motion graphics, short-form video), and marketing collateral (reports, whitepapers, presentations, emails), ensuring brand consistency and adherence to design systems.

• Design new website pages and landing pages, focusing on responsiveness across breakpoints, accessibility standards (WCAG AA), and integration with the existing design system.

• Collaborate with developers during the handover process to ensure design fidelity and quality in the final shipped product.

• Develop visual content for social media platforms (LinkedIn, Instagram, Facebook), proposing creative formats and treatments that drive engagement and leads, and using performance data to refine strategies.

• Create templates and reusable design assets to enable scalable content production without compromising quality or brand integrity.

• Apply and maintain brand guidelines across all touchpoints, proactively identifying areas where the system needs to be stretched or evolved.

• Experiment with and integrate AI tools into daily design workflows for tasks such as image generation, ideation, copy assistance, asset production, and research, sharing learnings with the team.

• Proactively communicate progress on design work, articulate the strategic thinking behind design decisions, and solicit and act on feedback constructively.

• Understand the business and marketing objectives behind design briefs, ensuring that creative output directly supports and achieves these goals.

📝 Enhancement Note: The responsibilities emphasize a blend of core brand design tasks with a strong focus on digital execution, AI integration, and data-informed creativity, aligning with a growth-oriented B2B SaaS company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design principles and practical application is paramount. A background in Graphic Design, Visual Communication, Digital Design, or a related field is advantageous.

Experience: 2-4 years of commercial experience as a brand, digital, or graphic designer, either in-house or agency-side. The focus is on the quality and breadth of work produced rather than the exact duration of experience.

Required Skills:

• Visual Craftsmanship: Demonstrated excellence in typography, layout, hierarchy, composition, and overall visual appeal across digital mediums.

• Digital Design Expertise: Proven experience designing responsive web pages and landing pages, with a solid understanding of user experience (UX) principles in a digital context.

• Design System Proficiency: Experience working within and contributing to established design systems or component libraries, rather than creating everything from scratch.

• Brand Application: Ability to apply brand guidelines consistently across diverse formats and contexts, understanding how to adapt them without breaking brand integrity.

• Digital Accessibility: Working knowledge of digital accessibility standards (e.g., WCAG AA), including color contrast, type sizing, hierarchy, and alt text.

• Social Media Design: Demonstrable experience creating engaging visual content for platforms like LinkedIn, Instagram, and Facebook, with examples showing measurable impact on engagement or leads.

• Motion & Animation: Proficiency or demonstrable ability to quickly learn tools for creating motion and animated assets (e.g., After Effects, Jitter, Rive, Figma, Lottie).

• AI Tool Integration: Hands-on, demonstrable use of AI tools in the design workflow for various tasks, with the ability to articulate how AI enhanced the work and what decisions were made regarding its use.

• Software Proficiency: High proficiency in Figma, including experience with components and shared libraries, alongside strong skills in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).

• Communication Skills: Excellent verbal and written communication skills, with the ability to clearly articulate creative thinking, explain design rationale to non-designers, and receive/act on feedback effectively.

• Problem-Solving & Initiative: Proactive approach to project ownership, ability to identify and surface blockers, and a drive to develop ideas beyond initial instructions.

Preferred Skills:

• Experience designing for B2B, enterprise software, professional services, or other regulated industries.

• Familiarity with front-end development concepts (HTML/CSS) or hands-on experience with CMS platforms like Webflow or Framer.

• Experience in editorial and long-form design, such as reports, whitepapers, and data-heavy documents.

• Knowledge of email design best practices and an understanding of rendering consistency across email clients.

• Experience with illustration, art direction of photography, or data visualization.

• Experience working with growth or performance marketing teams, using campaign data to inform creative decisions.

• Experience contributing to or maintaining a set of brand guidelines.

📝 Enhancement Note: The emphasis on AI literacy is a critical differentiator, moving beyond awareness to practical application and sharing. The experience level is framed by output rather than years, encouraging a broader range of applicants.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong visual craft across digital channels, highlighting expertise in typography, layout, hierarchy, and composition.

• Include examples of brand-led work applied consistently across various formats, demonstrating a cohesive visual identity.

• Present case studies of responsive web page or landing page designs, detailing the process from brief to execution and adherence to design systems.

• Feature examples of social media content (carousels, motion graphics, short-form video) where creative ideas measurably drove engagement or leads.

• Demonstrate practical application of AI tools in the design workflow, illustrating how AI was used for ideation, asset creation, or efficiency gains.

• Include examples of work that adheres to digital accessibility standards (WCAG AA), explaining considerations made.

• Showcase any experience with motion graphics or animation, or evidence of rapid learning in these areas. Process Documentation:

• Clearly articulate the design process for key projects, from brief interpretation and ideation through to execution and handover.

• For web design projects, explain the approach to building from a design system and ensuring responsiveness and accessibility.

• For social media campaigns, detail how creative concepts were developed to meet specific marketing goals and how performance data informed iterative improvements.

• For AI integration, describe the workflow, tools used, and the rationale behind decisions to use or not use AI for specific tasks.

• Detail the collaboration process with developers, content creators, and marketing teams, showcasing how feedback was integrated.

📝 Enhancement Note: The portfolio is expected to be a strong demonstration of practical skills, particularly in digital design, AI application, and brand system adherence, with a focus on measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 2-4 years of experience in London, the estimated salary range is £35,000 - £50,000 per annum. This estimate considers the company's growth-stage B2B SaaS profile and the specific skill requirements, including AI proficiency.

Benefits:

• Pension scheme

• Personal performance bonus

• 26 days of paid holiday per calendar year

• Bupa health and dental cover

• Group life assurance

• Employee Assistance Program (EAP)

• Cycle to work scheme

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with a hybrid work arrangement. Flexibility may be available depending on project needs and team collaboration schedules.

📝 Enhancement Note: Salary is an estimate based on typical London market rates for this experience level and role type. Specific compensation will be discussed during the hiring process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically B2B SaaS focused on Governance and Board Effectiveness. Board Intelligence leverages applied AI to enhance their platform and advisory services.

Company Size: Board Intelligence is in a growth phase, backed by K1 Investment Management, indicating a dynamic and scaling environment. The design team is described as "small" and "high-calibre."

Founded: Over twenty years ago, with a significant investment in applied AI since 2020. This suggests a company with a strong established foundation that is actively innovating.

Team Structure:

• The candidate will join a "small, high-calibre design team."

• They will work closely with the Senior Brand Designer and the Product Design team.

• Collaboration will extend to the Content, Brand, and Growth teams within Marketing.

• The reporting structure likely involves a Creative Director or Head of Design. Methodology:

• Data-Driven Design: Emphasis on using performance data to inform creative decisions and optimize social media output for engagement and leads.

• Design System Approach: Utilization of an existing design system for website pages, ensuring consistency, efficiency, and accessibility.

• AI Integration: Proactive adoption and experimentation with AI tools to enhance design workflows and explore new creative possibilities.

• Agile Collaboration: Close collaboration with cross-functional teams (Marketing, Content, Product) to ensure design work aligns with business objectives and to facilitate smooth project execution and handover.

Company Website: [Board Intelligence Company URL - assumed: boardintelligence.com]

📝 Enhancement Note: The company culture is characterized by a blend of established expertise in governance and a forward-looking embrace of AI and growth. The emphasis on "thoughtful, high calibre, and genuinely human" culture suggests a collaborative yet high-performance environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer, suitable for an experienced junior designer ready for more responsibility or an early-career midweight designer. It offers significant ownership and the opportunity to shape brand output.

Reporting Structure: The Brand Designer will report to a senior member of the design team, likely the Senior Brand Designer or a Creative Director, and will collaborate closely with marketing and product teams.

Operations Impact: The Brand Designer's work directly impacts the company's market perception, lead generation through marketing campaigns and website design, and overall brand consistency. Their contribution is crucial for scaling the business and reinforcing its position as a market leader in AI-powered governance solutions.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital design, AI-driven design workflows, and potentially motion graphics or front-end familiarity.

• Career Progression: Potential to advance to Senior Brand Designer or lead design initiatives as the company scales, depending on performance and company growth.

• Industry Exposure: Gain experience in the intersection of AI, governance, and B2B SaaS, a rapidly evolving and high-impact sector.

• Mentorship: Work within a small, high-calibre design team, offering opportunities for learning from experienced designers and potentially mentoring future hires.

📝 Enhancement Note: This role offers a clear path for growth within a scaling B2B SaaS company, emphasizing practical skill development and direct business impact, particularly in the emerging field of AI in design.

🌐 Work Environment

Office Type: Board Intelligence operates with a hybrid work model, suggesting a modern office environment designed for collaboration and focused work, complemented by remote flexibility.

Office Location(s): The primary office is located in London, England, United Kingdom. Specific details about the office facilities or amenities are not provided but can be assumed to be professional and conducive to a tech-focused company.

Workspace Context:

• Collaborative Hub: The office likely serves as a central point for team meetings, brainstorming sessions, and cross-functional collaboration, especially for design and marketing teams.

• Technology Enabled: Access to necessary design software, hardware, and potentially AI tools will be provided to support the role's demands.

• Team Interaction: Regular interaction with the design team, marketing department, and product designers will foster a dynamic and communicative work environment.

Work Schedule: The role is full-time, with a hybrid arrangement. This implies a balance between in-office collaboration days and remote work, allowing for focused design tasks and personal flexibility. The specific schedule will likely be determined by team needs and manager guidance.

📝 Enhancement Note: The hybrid model in London suggests a work environment that balances in-person collaboration with the flexibility required for creative deep work, aligning with modern tech company practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess core qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio with the hiring manager or Senior Designer. This will involve discussing specific projects, design process, rationale, and demonstrated skills, particularly in digital design, AI integration, and brand application.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or case study, focusing on problem-solving, brand application, and AI integration within a given brief.

• Team/Cross-functional Interviews: Meetings with other designers, marketing team members, or product stakeholders to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with senior leadership to confirm overall fit and discuss the role's strategic importance.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where AI tools were used. Be prepared to walk through your process, the specific tools, the decisions made (both for using and not using AI), and the impact on the final output.

• Demonstrate Digital Craft: Ensure your portfolio prominently features strong examples of responsive web design, typography, layout, and brand consistency across digital platforms.

• Quantify Impact: Whenever possible, include metrics or evidence of how your designs have driven engagement, leads, or supported marketing goals.

• Explain Your Process: For each project, articulate your thought process, the challenges faced, how you collaborated, and what you learned.

• Tailor to the Role: Emphasize work that aligns with B2B SaaS, growth marketing, and a design system approach.

Challenge Preparation:

• AI-Prompting & Iteration: Be ready to demonstrate your ability to use AI tools effectively through specific prompts and iterative design processes.

• Design System Application: Practice applying brand guidelines and working within a hypothetical design system framework.

• Communication of Rationale: Prepare to clearly articulate the "why" behind your design decisions, especially when presenting to non-designers.

• Problem-Solving: Anticipate design challenges related to web responsiveness, accessibility, or campaign effectiveness and prepare to outline your approach.

📝 Enhancement Note: The interview process heavily emphasizes practical demonstration of skills, particularly AI literacy and the ability to translate business needs into effective design solutions. The portfolio is the primary tool for this demonstration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and working with design systems. High proficiency expected, including component libraries and collaborative features.

• Adobe Creative Cloud:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of reports, whitepapers, and print collateral.

• Motion/Animation Tools: Experience with After Effects, Jitter, Rive, Lottie, or similar tools for creating animated assets.

• AI Design Tools: Regular use of AI tools for image generation, ideation, copy assistance, asset production, and research is a core requirement.

Analytics & Reporting: While not a primary tool for the designer, familiarity with analytics platforms (e.g., Google Analytics) and reporting dashboards to understand campaign performance and inform design decisions is beneficial.

CRM & Automation: Understanding how designs integrate with marketing automation platforms or CRM systems (e.g., for email campaigns) can be advantageous.

📝 Enhancement Note: The tech stack is heavily design-focused, with a strong emphasis on Figma and Adobe Suite, complemented by emerging AI tools and animation software.

👥 Team Culture & Values

Operations Values:

• Kindness & Caring: A culture that values collaboration, mutual support, and avoids ego-driven environments. This translates to giving and receiving feedback constructively and celebrating team successes.

• Curiosity & Innovation: An entrepreneurial spirit that encourages questioning the status quo, exploring new ideas, and moving quickly to implement them. This applies directly to embracing AI and new design methodologies.

• Remarkable Quality & Service: A commitment to delivering exceptional work and experiences for clients and internal stakeholders, with a focus on attention to detail and exceeding expectations.

Collaboration Style:

• Cross-functional Integration: Close working relationships with Marketing, Content, Brand, and Product Design teams are essential, requiring clear communication and a shared understanding of goals.

• Feedback-Oriented: An open culture where feedback is actively sought, given generously, and acted upon without ego.

• Proactive Communication: A preference for transparent and timely communication regarding project progress, challenges, and ideas.

• Ownership & Initiative: Team members are expected to take ownership of their work, drive projects forward, and proactively seek solutions and improvements.

📝 Enhancement Note: The company values emphasize a human-centric, innovative, and quality-driven approach, which should be reflected in the designer's collaborative style and work ethic.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Craft: Effectively integrating AI tools to enhance efficiency and creativity without compromising design quality, originality, or brand integrity.

• Scaling Brand Consistency: Maintaining a strong, consistent brand across a rapidly expanding range of digital and print assets as the company grows.

• Data-Informed Creativity: Translating performance data from marketing campaigns and social media into actionable design insights and creative improvements.

• Evolving Tools & Workflows: Adapting to a fast-changing landscape of design tools and AI technologies, requiring continuous learning and experimentation.

• Cross-functional Alignment: Ensuring design output effectively meets the diverse needs and objectives of various internal teams (Marketing, Sales, Product).

Learning & Development Opportunities:

• AI in Design Specialization: Deepen expertise in leveraging AI for creative tasks, becoming a go-to person for AI best practices within the design team.

• Digital Design Mastery: Enhance skills in responsive web design, accessibility, and working with complex design systems.

• Motion Graphics & Animation: Develop proficiency in creating dynamic visual content for digital platforms.

• B2B SaaS Branding: Gain specialized experience in branding for a B2B enterprise SaaS company, understanding the nuances of this sector.

• Growth Marketing Collaboration: Learn how design contributes directly to lead generation and marketing performance.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in the rapidly evolving areas of AI in design and performance-driven marketing.

💡 Interview Preparation

Strategy Questions:

• AI Integration: "Can you walk us through a project where you used AI tools? What was your process, what tools did you use, what decisions did you make about what to automate and what to keep manual, and what was the outcome?" Prepare to discuss both successes and limitations.

• Brand System Application: "How would you approach designing a new landing page for [a specific product/campaign] using our existing design system? What considerations would you make for responsiveness and accessibility?"

• Creative Problem-Solving: "Imagine our social media engagement has plateaued. What visual content strategies would you propose, and how would you measure their success?"

• Collaboration & Feedback: "Describe a time you received challenging feedback on a design. How did you handle it, and what was the result?"

Company & Culture Questions:

• "What interests you about Board Intelligence and our mission?"

• "How do you see your role contributing to our growth as a B2B SaaS company?"

• "Our values are Kindness & Caring, Curiosity & Innovation, and Remarkable Quality & Service. How do these resonate with your own work style and aspirations?"

• "How do you approach working in a small, high-calibre team environment?" Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio around key projects, clearly explaining the brief, your role, your process, the challenges, the solutions, and the outcomes.

• Highlight AI Work: Dedicate specific slides or sections to showcase your AI-driven projects. Be ready to demo or explain your workflows.

• Quantify Results: Use data and metrics to demonstrate the impact of your design work, especially for social media and web projects.

• Showcase Digital Craft: Ensure examples of responsive web design, typography, and brand consistency are prominent and well-explained.

• Be Ready for Live Design: Some companies may present a short, on-the-spot design challenge. Practice quick ideation and sketching.

📝 Enhancement Note: Preparation should heavily focus on demonstrating practical AI application, understanding of design systems, and the ability to connect design work to business outcomes.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Lever.co.

• Portfolio Customization: Ensure your portfolio clearly showcases your experience with digital design, responsive web design, brand application, and especially your practical use of AI tools in design workflows. Tailor it to highlight projects relevant to B2B SaaS and growth marketing.

• Resume Optimization: Update your resume to emphasize achievements and responsibilities related to brand design, digital asset creation, AI integration, collaboration, and any experience with design systems or accessibility. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples for AI usage, collaboration, and problem-solving. Be ready to discuss your understanding of Board Intelligence and the governance/AI space.

• Company Research: Familiarize yourself with Board Intelligence's mission, products, current branding, and recent news. Understand their B2B SaaS model and their focus on AI in governance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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