Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: BJAK

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 29, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (within Indonesia)

🚀 Role Summary

• Spearhead the creation of impactful visual design assets across diverse channels, including campaigns, social media, web, product visuals, and marketing collateral, to enhance brand presence and drive business results.

• Evolve and fortify the BJAK brand identity, ensuring a cohesive, clear, and premium aesthetic across all customer and stakeholder touchpoints.

• Foster cross-functional collaboration with marketing, content, product, and performance teams to deliver on-brand creative solutions that achieve measurable outcomes.

• Champion the development and refinement of BJAK’s brand guidelines and visual standards to ensure consistent and high-quality brand representation.

• Mentor and guide junior designers, fostering a collaborative and high-performing creative environment.

📝 Enhancement Note: This role is positioned as a senior individual contributor with potential for leadership, indicated by the 5-8 years of experience requirement and the explicit mention of mentoring junior designers and reporting directly to the Creative Manager. The emphasis on "shaping brand stories" and "evolving brand identity" suggests a strategic rather than purely execution-focused role.

📈 Primary Responsibilities

• Lead the end-to-end design process for high-impact visual assets, encompassing campaign creatives, social media graphics, website visuals, product illustrations, and marketing materials.

• Develop and maintain a strong, consistent, and premium brand identity for BJAK across all platforms and communications.

• Collaborate closely with cross-functional teams, including Marketing, Content, Product, and Performance, to ensure design alignment with business objectives and campaign goals.

• Design visual solutions tailored to a variety of target audiences, including consumers, business partners, and internal stakeholders.

• Create, update, and enforce BJAK’s comprehensive brand guidelines and visual standards documentation.

• Provide mentorship and creative guidance to junior designers, fostering their professional development and ensuring high-quality output.

• Contribute to the strategic direction of the BJAK brand, reporting directly to the Creative Manager.

• Stay abreast of emerging digital design trends, motion graphics, and AI-assisted design tools to innovate and enhance creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution, requiring a designer who can both conceptualize and deliver. The mention of "driving results" and "delivering on-brand work that drives results" implies a focus on performance-oriented design, especially in collaboration with the performance marketing team.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Fine Arts, or a related field is implied.

Experience: 5–8 years of progressive experience in brand design, graphic design, or similar creative roles, with a proven track record of impactful visual storytelling and brand execution.

Required Skills:

• Demonstrated expertise in brand storytelling through compelling visual design.

• Proven ability to translate complex creative briefs into clear, engaging, and effective visual assets.

• Meticulous attention to detail balanced with a strong understanding of brand perspective and strategic intent.

• Proactive initiative and ownership of projects from conceptualization through to final delivery.

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Experience with motion design tools such as Adobe After Effects or Premiere Pro.

• Strong command of fundamental design principles: layout, typography, composition, and color theory.

• Ability to maintain and uphold brand consistency across all creative outputs.

• Experience mentoring junior designers and fostering a productive creative environment.

Preferred Skills:

• Experience designing visuals specifically for performance marketing campaigns.

• Proficiency in motion graphics, sound editing, or basic VFX (Visual Effects).

• Familiarity with design systems, templates, and brand libraries for scalable asset creation.

• Experience or strong interest in leveraging AI tools for design ideation, production, and efficiency.

📝 Enhancement Note: The requirement for 5-8 years of experience, coupled with mentoring responsibilities, positions this role for a designer ready to take on more strategic and leadership-oriented tasks within the creative function. The emphasis on AI tools suggests a forward-thinking company looking to integrate cutting-edge technology into its creative workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a strong track record in brand storytelling and visual excellence across various mediums.

• Case studies showcasing the ability to translate briefs into impactful designs that achieve specific objectives.

• Examples of evolving or strengthening a brand identity and ensuring consistency across touchpoints.

Process Documentation:

• Examples of how you have contributed to or maintained brand guidelines and visual standards.

• Evidence of collaborative processes with marketing, product, or other cross-functional teams.

• Demonstrations of project management from concept to delivery, highlighting efficiency and organization.

📝 Enhancement Note: Given the role's focus on brand identity evolution and cross-functional collaboration, the portfolio should clearly articulate the candidate's design process, problem-solving approach, and ability to deliver strategic creative solutions that align with business goals. Examples of working within established brand guidelines and expanding them are crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Brand Designers with 5-8 years of experience in Jakarta, Indonesia, and considering the fully remote nature of the role, the estimated salary range is IDR 15,000,000 - IDR 25,000,000 per month.

Benefits:

• Competitive salary and compensation package.

• Opportunity to grow into a creative leadership role within a growing organization.

• Ownership and significant impact on high-visibility visuals seen by millions of users.

• Exposure to a fast-moving team that values clear thinking, strong design, and effective execution.

• A company culture that actively encourages creativity and experimentation.

• Remote working flexibility within Indonesia, promoting work-life balance.

Working Hours: The role is full-time, typically around 40 hours per week. While remote, adherence to standard working hours and team collaboration needs will be expected.

📝 Enhancement Note: The salary estimate is based on research of comparable roles in Jakarta, Indonesia, factoring in the experience level and full-time employment. The benefits highlight career growth, impact, and work flexibility, which are key attractions for senior creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on developing superior application platforms, with a strong presence in the insurance technology sector in Southeast Asia. BJAK is known for digitizing the insurance industry with its leading platform.

Company Size: BJAK is a growing technology company with a "densely talented, highly motivated" team operating within a "very flat organization." Specific employee numbers are not provided, but the context suggests a dynamic and ambitious scale-up environment.

Founded: The company was founded with a mission to create successful businesses and contribute positively to society through efficiency. The development of the first and leading insurance platform in Southeast Asia signifies a history of innovation and market leadership.

Team Structure:

• The design team is part of a larger, flat organizational structure, implying direct access to leadership and cross-functional teams.

• The Brand Designer reports directly to the Creative Manager, indicating a clear reporting line within the creative function.

Methodology:

• BJAK emphasizes engineering and product excellence, with all members expected to be hands-on and contribute directly to the company's mission.

• The company is actively integrating AI technologies into its applications, suggesting a forward-thinking and innovative approach to product development and operations.

• A fast-paced, high-iteration environment is implied, requiring adaptability and agility.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture appears to be one of high performance, innovation, and direct contribution. The flat organization structure and emphasis on hands-on work suggest an environment where individual initiative is rewarded and collaboration is essential for success. The integration of AI is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Senior level, focusing on Brand Design. It requires significant experience (5-8 years) and the ability to lead creative execution and mentor junior staff. It offers a pathway towards creative leadership within the organization.

Reporting Structure: The Brand Designer reports directly to the Creative Manager, providing a clear line of mentorship and strategic direction. Collaboration with other departments like Marketing, Product, and Performance is integral to the role.

Operations Impact: The Brand Designer will play a crucial role in shaping BJAK's public image and brand perception across millions of users. Their work directly influences customer acquisition, brand loyalty, and overall market positioning by ensuring a premium and consistent visual experience across all touchpoints.

Growth Opportunities:

• Creative Leadership: The role explicitly mentions the opportunity to grow into a creative leadership position, suggesting a potential path to managing creative projects or teams.

• Skill Advancement: Continuous learning is encouraged, particularly in areas like motion design, AI-assisted tools, and performance marketing visuals, allowing for specialization and skill expansion.

• High-Impact Projects: Working on visuals seen by millions of users provides significant exposure and portfolio-building opportunities. The company's mission in digitizing industries offers exposure to complex and impactful design challenges.

📝 Enhancement Note: The growth trajectory for this role is clearly defined towards leadership and specialization within brand and visual design, particularly in a tech-forward company. The emphasis on "ownership" and "impact" suggests that high performers will be recognized and given opportunities for advancement.

🌐 Work Environment

Office Type: The position is fully remote, offering flexibility for individuals located within Indonesia. This suggests a distributed team environment where communication and collaboration are managed through digital platforms.

Office Location(s): While the role is remote, the company operates within Indonesia, with a focus on Jakarta. BJAK has a physical presence, but the design role is designated for remote work within the country.

Workspace Context:

• The remote setup necessitates strong self-discipline and proactive communication.

• Expect a digital-first collaboration environment, utilizing various online tools for design, project management, and team communication.

• Opportunities for interaction will primarily be through virtual meetings, collaborative design sessions, and team communication channels.

Work Schedule: Full-time employment, typically around 40 hours per week. While remote, adherence to core working hours for team collaboration and project deadlines will be important. The flexibility of remote work allows for better integration of personal life with professional responsibilities.

📝 Enhancement Note: The fully remote aspect within Indonesia is a significant factor, offering work-life balance and access to talent across the country. The emphasis on collaboration tools and proactive communication is key for success in this distributed work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and alignment with role requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, detailing their design process, strategic thinking, and impact on previous projects. This is a critical step for a brand design role.

• Skills Assessment/Creative Challenge: A practical design exercise may be provided to evaluate problem-solving skills, creativity, and ability to execute within BJAK's brand context.

• Team/Manager Interviews: Interviews with the Creative Manager and potentially other team members to assess cultural fit, collaboration style, and technical expertise.

Portfolio Review Tips:

• Showcase Brand Strategy: Clearly articulate how your designs support brand objectives and storytelling.

• Detail Your Process: Explain your approach to problem-solving, research, concept development, and iteration.

• Highlight Impact: Quantify results where possible (e.g., campaign performance, brand engagement metrics).

• Diverse Examples: Include a range of projects demonstrating versatility across different mediums and audiences.

• Figma & Adobe Proficiency: Ensure your work samples reflect expertise in the required software.

• Motion Graphics (if applicable): Showcase any motion design skills, as this is a preferred skill.

Challenge Preparation:

• Research BJAK's current brand identity, marketing campaigns, and product offerings.

• Be prepared to discuss how you would approach a specific design challenge relevant to BJAK's business (e.g., designing a campaign for a new insurance product).

• Practice articulating your design decisions and rationale clearly and concisely, focusing on strategic alignment.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate their best work, focusing on brand evolution, storytelling, and measurable impact. The interview process will likely involve a deep dive into their creative process and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for detailed graphic design and image manipulation (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative UI/UX design, prototyping, and maintaining design systems.

• Motion Design Tools: Adobe After Effects and Premiere Pro are required for creating dynamic visual content, animations, and video assets.

Analytics & Reporting: While not explicitly stated for the designer, understanding how design impacts metrics will be key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) and dashboard tools (e.g., Tableau, Looker) to interpret design performance would be beneficial.

CRM & Automation: Not directly applicable to the designer's core role, but understanding how marketing automation platforms and CRMs are used to deploy campaign assets is advantageous.

📝 Enhancement Note: Proficiency in Figma and the full Adobe Creative Suite is non-negotiable. Experience with motion graphics tools is a direct requirement, indicating the importance of dynamic visual content for BJAK. An appreciation for how design integrates with performance marketing tools is a plus.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A strong emphasis on engineering and product excellence, with a focus on delivering superior applications and positive societal impact.

• Hands-On Contribution: All team members are expected to be proactive and contribute directly to the company's mission, regardless of role.

• Innovation & AI Integration: A forward-thinking approach, actively incorporating AI technologies into platforms and processes.

• Efficiency: The core mission is to make society more efficient, driving a culture of optimizing processes and outcomes.

• Collaboration: A "very flat organization" implies a culture of open communication and teamwork across departments.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, content, product, and performance teams is essential for aligning brand messaging and driving results.

• Flat Hierarchy: Expect a collaborative environment where ideas can flow freely across different levels.

• Agile & Iterative: The fast-paced, high-iteration environment suggests a dynamic and adaptable team that embraces feedback and continuous improvement.

📝 Enhancement Note: BJAK's culture values direct contribution, innovation, and efficiency. The Brand Designer will be part of a team that is not afraid to experiment, particularly with new technologies like AI, and expects all members to be engaged and proactive in achieving company goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand voice and visual identity across a wide range of touchpoints, from consumer-facing campaigns to internal communications.

• Balancing Creative Vision with Performance Goals: Delivering aesthetically pleasing designs that also meet specific marketing objectives and drive measurable results.

• Adapting to Rapid Technological Advancements: Staying current with emerging design trends, tools (especially AI), and platform changes in a fast-evolving digital landscape.

• Working in a Flat, Fast-Paced Environment: Navigating a dynamic organizational structure that requires adaptability, proactivity, and strong self-management.

Learning & Development Opportunities:

• Creative Leadership: Direct path to taking on more strategic responsibilities and potentially leading creative projects or teams.

• AI & Emerging Tech: Opportunity to explore and implement AI-assisted design tools, positioning the candidate at the forefront of design innovation.

• Cross-functional Expertise: Gaining insights into marketing, product development, and performance strategy through close collaboration.

• Industry Impact: Contributing to the digitization of the insurance sector in Southeast Asia, a significant and impactful area of technological advancement.

📝 Enhancement Note: The challenges are framed as opportunities for growth. The role offers a chance to not only refine core design skills but also to develop strategic thinking, leadership potential, and expertise in cutting-edge design technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand identity to incorporate more AI-driven visual elements?" (Assesses understanding of AI trends and strategic brand thinking)

• "Describe a time you had to balance a strong creative vision with strict brand guidelines or performance metrics. What was your process and the outcome?" (Evaluates problem-solving, collaboration, and results-orientation)

Company & Culture Questions:

• "What excites you most about BJAK's mission to create superior application platforms and make society more efficient?" (Gauges alignment with company values and mission)

• "How do you see your design expertise contributing to a 'flat organization' and a 'hands-on' culture?" (Assesses cultural fit and understanding of BJAK's operational style)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by demonstrating key skills (e.g., brand identity, campaign design, motion graphics).

• Narrative: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions, and the impact/results. Use storytelling to engage the interviewers.

• Visuals: Ensure high-quality mockups and clear visual examples. For motion graphics, provide video snippets or links to live examples.

• Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite, Figma, and motion tools, possibly showing specific examples of their application.

• AI Integration: If you have experience with AI design tools, be ready to showcase how you've used them and their benefits.

📝 Enhancement Note: Preparation should focus on understanding BJAK's business, its current brand, and its commitment to innovation. Demonstrating how your design process aligns with their values of efficiency, impact, and hands-on contribution will be key.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio highlights projects demonstrating brand storytelling, visual excellence, and experience with Adobe Creative Suite and Figma. Tailor your presentation to showcase relevant work for a tech/fintech company.

• Resume Optimization: Craft your resume to emphasize your 5-8 years of experience, specific design skills (especially motion graphics and AI interest), and achievements tied to brand development and campaign success. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you would contribute to BJAK's mission. Prepare to present your portfolio and discuss your experience with mentorship and cross-functional collaboration.

• Company Research: Thoroughly review BJAK’s website, understand their product offerings, and research their current marketing and brand presence. Identify areas where you believe your design skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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