Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: BJAK

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-05

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (within Indonesia)

🚀 Role Summary

• Lead the conceptualization and execution of high-impact visual design assets for diverse platforms, including campaigns, social media, web, and product visuals, directly influencing brand perception and user engagement.

• Drive the evolution and consistent application of BJAK's premium brand identity across all customer and internal touchpoints, ensuring a cohesive and impactful brand narrative.

• Foster a collaborative design environment by partnering closely with marketing, content, product, and performance teams to deliver on-brand creative that aligns with business objectives and drives measurable results.

• Develop and maintain comprehensive brand guidelines and visual standards, serving as the primary guardian of BJAK's visual integrity and ensuring consistent execution by all stakeholders.

• Mentor and guide junior designers, fostering their creative development and ensuring the quality and strategic alignment of all design outputs.

📝 Enhancement Note: This role is positioned as a critical contributor to BJAK's brand strategy, requiring a blend of creative leadership, hands-on design execution, and mentorship. The emphasis on "premium execution," "impactful visual design," and "driving results" suggests a focus on design that directly supports business objectives, particularly in a competitive digital landscape like Southeast Asia's insurance tech sector.

📈 Primary Responsibilities

• Spearhead the end-to-end creation of compelling design assets for marketing campaigns, social media content, website visuals, product interfaces, and internal communications, ensuring strategic alignment with campaign goals and brand messaging.

• Proactively identify opportunities to enhance and evolve BJAK's visual identity, ensuring its premium appeal and consistent application across all brand touchpoints, from user acquisition to customer retention.

• Collaborate intimately with cross-functional teams, including marketing, content, product development, and performance analytics, to translate business requirements into visually effective and on-brand design solutions that achieve key performance indicators.

• Craft tailored visual narratives and design solutions for distinct audience segments, including consumers, business partners, and internal teams, adapting style and messaging appropriately.

• Establish, document, and rigorously enforce BJAK's brand guidelines, visual standards, and design systems to ensure uniformity and quality across all creative outputs.

• Provide mentorship, constructive feedback, and creative direction to junior designers, fostering their skill development and ensuring the successful delivery of design projects.

• Report directly to the Creative Manager, actively contributing to strategic brand discussions and influencing the overall creative direction of the company.

📝 Enhancement Note: The responsibilities highlight a senior-level designer who not only executes but also strategically guides brand direction. The emphasis on "driving results" and "measurable results" indicates that design effectiveness will be evaluated based on its contribution to business outcomes, a crucial aspect for operations professionals.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for roles requiring 5-8 years of experience. Equivalent practical experience and a strong portfolio can often substitute formal education.

Experience: 5-8 years of progressive experience in brand design, graphic design, or a similar creative role, with a proven track record of contributing to successful brand initiatives.

Required Skills:

• Demonstrated expertise in brand storytelling and the ability to translate complex briefs into clear, engaging, and impactful visual designs.

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in Figma for collaborative design workflows and prototyping.

• Experience with motion design tools such as Adobe After Effects or Premiere Pro to create dynamic visual content.

• Strong command of fundamental design principles including layout, typography, composition, color theory, and visual hierarchy.

• Proven ability to maintain and elevate a premium brand identity across diverse media and touchpoints.

• Experience mentoring junior designers, providing constructive feedback, and guiding creative output.

• Excellent cross-functional collaboration and communication skills, with the ability to work effectively with marketing, product, and content teams.

• High level of initiative, ownership, and a results-oriented mindset, comfortable working in a dynamic, fast-paced environment. Preferred Skills:

• Experience in designing visuals specifically for performance marketing campaigns and A/B testing creative variations.

• Familiarity with or skills in motion graphics, basic sound editing, or visual effects (VFX).

• Knowledge of design systems, template creation, and efficient management of brand asset libraries.

• Experience or a strong interest in leveraging AI tools for design ideation, asset generation, and workflow optimization.

📝 Enhancement Note: The "Nice to Have" section points towards a desire for a designer who can contribute to performance marketing efforts and understands the efficiency gains from design systems and AI. These are increasingly relevant skills in operations-focused roles where ROI and efficiency are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of impactful brand design work, with a clear emphasis on brand storytelling and visual excellence.

• Case studies demonstrating the entire design process, from initial concept and research to final execution and iteration, highlighting problem-solving approaches and design decisions.

• Examples of brand identity development, evolution, and consistent application across multiple channels (digital, print, social, web).

• Demonstrations of how design contributed to measurable business results, such as increased engagement, conversion rates, or brand recall.

• Inclusion of work created using Adobe Creative Suite and Figma, with specific examples of UI/UX design or interactive prototypes.

• Visualizations of motion design projects (e.g., explainer videos, animated social posts, UI animations) created with After Effects or Premiere Pro. Process Documentation:

• Showcase of how you've documented and maintained brand guidelines or visual standards, illustrating your approach to ensuring brand consistency.

• Examples of your process for collaborating with cross-functional teams, such as marketing or product, on design projects, detailing communication and feedback loops.

• Documentation of any experience using design systems or contributing to template libraries, demonstrating an understanding of scalable design solutions.

• Evidence of iterative design processes, including how you incorporate feedback and refine designs based on performance data or user testing.

📝 Enhancement Note: For a Brand Designer role with an operations focus, the portfolio should not just showcase aesthetics but also the strategic thinking behind the design. Quantifiable results and process documentation are key differentiators that align with operational efficiency and impact measurement.

💵 Compensation & Benefits

Salary Range: For a Brand Designer with 5-8 years of experience in Jakarta, Indonesia, a competitive salary range would typically fall between IDR 15,000,000 to IDR 30,000,000 per month, depending on the depth of experience, specific skill set, and the company's compensation philosophy.

Benefits:

• Competitive Salary: A salary package commensurate with experience and market rates within the Indonesian design industry.

• Opportunity for Creative Leadership: Potential to grow into a leadership role within the creative team, influencing strategic brand direction and managing design initiatives.

• Ownership of High-Impact Visuals: The chance to see your work reach millions of users through BJAK's leading insurance platform and AI-integrated applications.

• Dynamic and Collaborative Team Environment: Work within a fast-moving, highly talented team that values clear thinking, strong design execution, and continuous improvement.

• Culture of Creativity and Experimentation: An environment that actively encourages creative exploration, innovation, and the adoption of new design tools and methodologies.

• Remote Working Flexibility: The ability to work remotely within Indonesia, offering a flexible work-life balance and reducing commute time.

Working Hours: A standard full-time working week, typically around 40 hours, with flexibility expected due to the nature of creative projects and potential for remote work. The emphasis on a "fast-paced, high-iteration environment" suggests a need for adaptability in working hours to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on research for mid-to-senior level graphic and brand designers in Jakarta, considering the cost of living and industry benchmarks in Indonesia. The benefits highlight career growth and the unique impact potential of working for a leading tech platform.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically Insurtech and application platform development), with a strong focus on AI integration. BJAK aims to create superior application platforms and has pioneered the first and leading insurance platform in Southeast Asia. This context implies a data-driven, innovation-focused, and efficiency-oriented culture.

Company Size: BJAK operates with a "densely talented, highly motivated" team in a "very flat organization." While the exact number isn't specified, this suggests a lean, agile, and highly collaborative structure, likely ranging from 50-250 employees, common for high-growth tech companies. This structure encourages direct contribution and rapid decision-making.

Founded: BJAK was founded with the mission of creating successful businesses and contributing positively to society through efficiency. Its key product, an insurance platform, has already achieved significant market leadership in Southeast Asia. The company is expanding into new use cases, particularly those integrating AI, indicating a forward-thinking and adaptive culture.

Team Structure:

• The design team is likely small and integrated, reporting directly to a Creative Manager.

• The organizational structure is "very flat," meaning designers will have direct access to decision-makers and collaborate closely with other departments like marketing, product, and content.

• Cross-functional collaboration is a core tenet, with designers expected to work closely with various teams to deliver integrated brand experiences. Methodology:

• Data Analysis and Insights: BJAK's focus on building "superior application platforms" and integrating AI suggests a strong reliance on data to inform product development, marketing strategies, and user experience. Design decisions are likely influenced by user data and performance metrics.

• Workflow Planning and Optimization: The company's mission to "make it more efficient" points to a culture that values streamlined processes and optimized workflows. Designers are expected to contribute to efficient content creation and brand management.

• Automation and Efficiency Practices: With a focus on AI and superior applications, BJAK likely embraces automation to enhance productivity. This could extend to design workflows, asset management, and campaign execution.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's culture is described as lean, flat, and focused on engineering and product excellence. For a Brand Designer, this means a high degree of autonomy, direct impact, and the need to be hands-on and proactive. The emphasis on AI and efficiency suggests that designers who can leverage technology and optimize processes will be highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Brand Designer, requiring 5-8 years of experience. It's a hands-on creative role with significant responsibility for brand identity and execution. The potential to "grow into a creative leadership role" indicates a clear growth path beyond individual contribution, possibly towards a Creative Manager or Art Director position.

Reporting Structure: The designer will report directly to the Creative Manager. This close reporting line provides opportunities for mentorship, direct feedback, and visibility to senior leadership within the creative function. The "flat organization" structure implies that influence can extend beyond formal reporting lines, allowing for collaboration with founders and department heads.

Operations Impact: The Brand Designer's work will have a direct and visible impact on BJAK's brand perception and market presence. By creating "high-impact design assets" seen by "millions of users," the role contributes significantly to customer acquisition, brand loyalty, and overall business success, particularly in the competitive Insurtech sector. The role also impacts internal teams by providing clear brand guidance and assets.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in brand strategy, visual identity systems, and campaign design. Gain experience in applying design principles to performance marketing and AI-driven creative tools.

• Industry Knowledge & Specialization: Develop a strong understanding of the Insurtech industry and the unique design challenges and opportunities within it. Specialize in areas like motion graphics, UI animation, or AI-assisted design workflows.

• Leadership Development: Progress towards a creative leadership role, taking on responsibilities for managing projects, mentoring junior designers, and contributing to broader brand strategy and creative direction. This includes developing skills in stakeholder management and presenting creative concepts to senior leadership.

📝 Enhancement Note: The growth path emphasizes not just creative skill development but also strategic contribution and potential leadership, aligning with the operational goal of building a strong, scalable brand. The mention of "creative leadership role" is a significant indicator of potential career progression.

🌐 Work Environment

Office Type: The role is advertised as fully remote within Indonesia. This implies a distributed team structure where collaboration and communication are primarily conducted through digital channels.

Office Location(s): While the role is remote, BJAK is headquartered in Jakarta, Indonesia. This suggests that the company culture and operational base are rooted in the Indonesian market, and remote employees will still be contributing to a company with a strong local presence and regional ambitions.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration with marketing, content, and product teams suggests a structured approach to virtual teamwork, likely utilizing project management tools and video conferencing for seamless interaction.

• Operations Tools and Technology: Employees will have access to and be expected to proficiently use industry-standard design software (Adobe Creative Suite, Figma) and potentially project management and communication platforms (e.g., Slack, Asana, Trello).

• Team Interaction: Regular virtual meetings, design critiques, and knowledge-sharing sessions are likely to be part of the remote work experience, fostering a sense of team connection and continuous learning.

Work Schedule: Full-time, with expected flexibility to accommodate project deadlines and cross-time zone collaborations if necessary. The remote nature offers autonomy in structuring the workday, provided that core responsibilities and team commitments are met. The fast-paced environment may require adaptability to meet urgent creative needs.

📝 Enhancement Note: The remote work arrangement within Indonesia is a key feature. Operations professionals often value flexibility, and this role offers it while still being part of a company with a significant physical presence and market focus in Indonesia.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with brand design requirements.

• Portfolio Presentation & Discussion: A session where the candidate presents their portfolio, discussing key projects, design process, problem-solving approaches, and impact. This is where the candidate demonstrates their understanding of brand storytelling and visual execution.

• Skills Assessment/Creative Challenge: A practical exercise or case study designed to evaluate design skills, problem-solving abilities, and understanding of BJAK's brand. This might involve creating a concept for a campaign or refining an existing asset.

• Cross-functional Team Interview: Meeting with members from marketing, product, or content teams to assess collaboration style, communication effectiveness, and ability to work within a cross-functional setting.

• Hiring Manager/Creative Manager Interview: A final discussion focusing on cultural fit, career aspirations, understanding of BJAK's mission, and potential for growth within the company.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest, most relevant projects that best showcase your brand design expertise, storytelling ability, and impact. Prioritize work that aligns with BJAK's industry (Insurtech, tech platforms) if possible.

• Showcase Process: For each project, clearly articulate the problem, your approach, the tools used, your role, and the outcomes. Use visuals to guide the narrative. Highlight how you collaborated with stakeholders.

• Quantify Results: Wherever possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recognition).

• Highlight Brand Consistency: Demonstrate your ability to maintain and evolve a brand identity. Include examples of how you applied brand guidelines across different platforms.

• Tailor to BJAK: If possible, include a speculative piece or a concept that shows your understanding of BJAK's brand and how you would contribute to its visual direction.

Challenge Preparation:

• Understand BJAK's Brand: Thoroughly research BJAK's current branding, mission, target audience, and competitive landscape. Identify areas for potential visual enhancement or strategic alignment.

• Prepare for a Design Brief: Be ready to receive a hypothetical design brief and outline your strategic approach, ideation process, and potential visual directions.

• Focus on Efficiency and Impact: If the challenge involves creating assets, think about how your design choices contribute to efficiency (e.g., reusability, scalability) and measurable impact (e.g., clarity, call to action).

• Practice Articulation: Be prepared to clearly explain your design rationale, process, and how your solutions meet the brief's objectives.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking. A strong portfolio that demonstrates process, impact, and collaboration is crucial. The creative challenge will likely test the candidate's ability to apply their skills to BJAK's specific context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for advanced graphic design, illustration, and photo editing. Proficiency in Photoshop, Illustrator, and InDesign is expected for creating a wide range of marketing and brand collateral.

• Figma: Critical for collaborative design workflows, UI/UX design, prototyping, and creating interactive design systems. This tool is key for efficient team collaboration in a remote setting.

• Motion Design Tools (After Effects, Premiere Pro): Required for creating dynamic visual content such as animated graphics, explainer videos, social media animations, and UI micro-interactions, adding a layer of engagement to brand communications.

Analytics & Reporting:

• While not a primary focus for a Brand Designer, an understanding of how design impacts user engagement and conversion is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, platform-specific analytics) to interpret performance data and inform design decisions is a plus. CRM & Automation:

• Not directly applicable to core responsibilities, but awareness of how design assets are deployed through marketing automation platforms or CRM systems can inform design choices for better integration and campaign effectiveness.

📝 Enhancement Note: The technology stack is heavily design-focused. Proficiency in Figma and motion graphics tools is increasingly important for modern brand design roles, especially in fast-paced tech environments. An understanding of how design data is used is also a valuable operational skill.

👥 Team Culture & Values

Operations Values:

• Engineering and Product Excellence: A commitment to high standards in both technical development and product design, fostering a culture of quality and innovation.

• Efficiency and Societal Contribution: A core mission to make society more efficient through superior application platforms, implying a drive for optimizing processes and creating impactful solutions.

• Hands-on Contribution: All team members are expected to be proactive and directly contribute to the company's mission, valuing initiative and direct impact over hierarchy.

• Data-Driven Decision Making: Implied by the focus on superior applications and AI integration, suggesting that design choices should be informed by data and performance metrics.

• Agility and Iteration: Working in a "fast-paced, high-iteration environment" means valuing quick adaptation, continuous improvement, and a willingness to experiment.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, content, and product teams, requiring strong communication and a collaborative mindset to achieve shared goals.

• Flat Organization Dynamics: Open communication channels and direct interaction with senior leadership are encouraged, fostering a culture of shared responsibility and collective problem-solving.

• Knowledge Sharing and Mentorship: The role involves mentoring junior designers, indicating a culture that values sharing expertise, providing constructive feedback, and fostering team growth.

📝 Enhancement Note: The company values are centered around excellence, efficiency, and direct contribution. For a Brand Designer, this translates to creating high-quality, impactful designs that support business goals and being an active, collaborative team member who can adapt quickly.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Ensuring that design decisions not only meet aesthetic standards but also effectively support marketing goals, user engagement, and business outcomes in a competitive market.

• Maintaining Brand Consistency Across Diverse Platforms: Effectively applying and evolving a premium brand identity across a wide range of touchpoints, from user-facing applications to marketing campaigns, while working remotely.

• Adapting to Rapid Technological Advancements: Staying current with emerging design trends, motion graphics techniques, and AI-assisted design tools to maintain a competitive edge and drive innovation in creative output.

• Collaborating Effectively in a Remote Environment: Ensuring seamless communication, feedback loops, and project alignment with cross-functional teams when working remotely, overcoming potential communication barriers.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in performance marketing design, learn new motion graphics techniques, and gain experience with AI design tools to enhance workflow efficiency and creative output.

• Industry Exposure: Exposure to the Insurtech and AI technology sectors, providing insights into unique design challenges and opportunities within growth-stage tech companies.

• Leadership Development: Potential to transition into a creative leadership role, developing skills in project management, team mentorship, and strategic brand direction.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role and the industry, emphasizing the need for continuous learning and adaptability. The growth opportunities are designed to build both creative and leadership capabilities, aligning with long-term career development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand identity to better incorporate AI-driven aesthetics while maintaining its premium feel?" (Focus on strategic thinking, brand understanding, and forward-looking design.)

• "Describe a time you had to balance conflicting feedback from multiple stakeholders (e.g., marketing, product) on a key design project. What was your process, and what was the outcome?" (Assess collaboration, problem-solving, and stakeholder management skills.)

• "Walk us through a brand storytelling campaign you led. What was the objective, your role, the creative process, and the measurable impact of your design?" (Demonstrate your ability to connect design to business results and articulate your process.) Company & Culture Questions:

• "What excites you about BJAK's mission to create superior application platforms and contribute to societal efficiency?" (Assess alignment with company values and vision.)

• "How do you see your role as a Brand Designer contributing to BJAK's flat organizational structure and emphasis on hands-on contribution?" (Understand your approach to autonomy and direct impact.)

• "How would you approach mentoring a junior designer and ensuring brand consistency across the team's work?" (Evaluate your leadership potential and understanding of brand governance.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, present a clear story: the challenge, your solution, the process, and the results. Use visuals to support your narrative effectively.

• Highlight Impact and ROI: Quantify your achievements whenever possible. Explain how your designs contributed to business goals, user engagement, or brand perception.

• Showcase Collaboration: Briefly explain how you worked with other teams or stakeholders to bring your designs to life.

• Demonstrate Tool Proficiency: Verbally or visually, highlight your use of key tools like Figma and After Effects, explaining why you chose them for specific tasks.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you would adapt your skills to BJAK's specific context.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving, collaboration, and a clear understanding of how design drives business outcomes. The portfolio presentation is a critical opportunity to showcase these skills.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience in brand design, visual identity, collaboration with marketing/product teams, and proficiency in Adobe Creative Suite and Figma. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest 3-5 brand design projects that best showcase your storytelling, visual execution, and impact. Ensure it's easily accessible online (e.g., personal website, Behance, PDF).

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on the strategic intent, your process, and quantifiable results. Be ready to discuss your design rationale and how you'd approach BJAK's brand.

• Research BJAK: Thoroughly understand BJAK's mission, products, target audience, and current brand presence. Consider how your skills and experience can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---