Brand Design Director

📍 Job Overview

Job Title: Brand Design Director

Company: AT&T

Location: Dallas, Texas, United States

Job Type: FULL_TIME

Category: Brand Design & Creative Operations

Date Posted: 2026-06-23

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and execution of global brand assets, identity systems, and digital experiences to advance AT&T's brand vision and market impact.

• Drive the ongoing evolution and optimization of AT&T’s comprehensive brand identity system across all customer touchpoints and mediums, ensuring consistency, quality, and scalability.

• Serve as a senior design leader, translating complex business priorities and customer needs into compelling, high-impact brand expressions and creative solutions.

• Foster a culture of design excellence through mentorship, collaboration, and the integration of emerging technologies, including AI-enabled workflows, to enhance speed, scale, and efficiency.

📝 Enhancement Note: This role is heavily focused on Brand Design and Identity Systems, requiring a strong blend of creative leadership, strategic thinking, and operational discipline to manage large-scale brand initiatives for a Fortune 500 company. The emphasis on AI-enabled workflows suggests a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Strategize, develop, and execute brand assets, identity systems, and digital experiences that enhance the global brand's perception and effectiveness.

• Shape and activate the broader brand design vision through world-class creative work that strengthens and evolves AT&T's brand identity.

• Translate business objectives, customer needs, and market insights into distinctive, high-impact creative solutions that resonate with target audiences.

• Drive the optimization and stewardship of the brand identity system across diverse channels and platforms (digital, retail, experiential, advertising, out-of-home) to ensure seamless consistency and scalability.

• Set and uphold exceptionally high standards for design excellence, characterized by strong conceptual thinking, clear creative direction, and meticulous execution.

• Lead projects autonomously from inception to completion, effectively managing scope, timelines, budgets, production, and business outcomes.

• Develop clear and inspiring creative briefs and comprehensive brand guidelines to facilitate adoption and ensure consistent execution across all brand touchpoints.

• Build trusted, strategic partnerships with cross-functional teams and stakeholders at all levels, including senior executives, championing design as a critical business driver.

• Present creative ideas and design solutions with confidence and clarity, contributing meaningfully to critiques, workshops, and team development through active mentorship.

• Leverage emerging tools and technologies, including AI-enabled workflows, to improve operational speed, scale, and efficiency while maintaining creative integrity and design quality.

📝 Enhancement Note: The responsibilities highlight a dual focus on high-level creative strategy and hands-on project management, emphasizing the need for a leader who can both direct and execute. The explicit mention of AI tools and stewardship of brand identity systems points to a sophisticated approach to creative operations and brand management.

🎓 Skills & Qualifications

Education: Bachelor’s degree (BS/BA) or advanced degree in Branding, Graphic Design, Communication Design, or a related field is desired.

Experience: 12–15 years of experience in brand design, identity systems, and creative leadership, with a proven track record in managing large-scale, consumer-facing brands. Experience within a Fortune 500 environment is highly valued.

Required Skills:

• Deep expertise in building and managing large consumer brands, including brand development, systems, and guidelines.

• Technical mastery of industry-standard design tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Demonstrated experience with advanced AI tools and platforms for creative workflows.

• Proven ability to lead through influence and effectively communicate the value of design to non-design stakeholders.

• Strong conceptual thinking and creative problem-solving skills.

• Exceptional project management abilities, with experience leading projects from brief to delivery.

• Excellent presentation and communication skills, capable of articulating design rationale to senior leadership. Preferred Skills:

• Familiarity with Figma, After Effects, and Adobe XD.

• Experience in developing and implementing brand guidelines and adoption tools.

• Strategic acumen to translate business objectives into compelling brand expressions.

• Mentorship and team development capabilities.

• Understanding of digital experience design, retail, experiential, and out-of-home advertising principles.

📝 Enhancement Note: The requirements emphasize a senior-level candidate proficient in core design software and, critically, in leveraging advanced AI tools. The expectation of 12-15 years of experience points to a leadership role requiring strategic vision and proven ability to manage complex brand systems at scale.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is required, demonstrating a high caliber of brand identity and design work, ideally for large-scale, consumer-facing brands.

• Showcase examples of developing and evolving global brand identity systems, including system components, application guidelines, and successful implementation across various channels.

• Include case studies that illustrate the translation of business objectives into creative solutions and demonstrate measurable market impact.

• Highlight experience in creating and implementing brand guidelines, tools, and systems that drive adoption and ensure consistency across a large organization. Process Documentation:

• Examples of developing creative briefs that clearly define objectives, target audiences, and strategic imperatives for design projects.

• Documentation of brand guideline creation, including principles, best practices, and examples of their application to ensure brand integrity.

• Case studies detailing the end-to-end project management process, from initial brief to final delivery, including scope, timeline, and budget management.

• Demonstrations of how AI-enabled workflows were integrated into the design process to improve efficiency, speed, or scale, with clear articulation of benefits.

📝 Enhancement Note: The portfolio requirements are geared towards showcasing a candidate's ability to manage and evolve complex brand systems at scale, with a specific emphasis on how they translate strategy into tangible creative assets and ensure organizational adoption. The inclusion of AI workflow examples is a key differentiator.

💵 Compensation & Benefits

Salary Range: $158,200 - $237,400 USD Annual.

Explanation of Range: This range is based on AT&T's provided salary band for Director Design roles in Dallas, Texas, considering the experience level (10+ years, with a specific call for 12-15 years) and the senior nature of the Brand Design Director position. The final salary will depend on individual factors such as specific experience, expertise, and educational background.

Benefits:

• Comprehensive Medical, Dental, and Vision coverage.

• 401(k) plan with potential company match.

• Tuition reimbursement program for continued education.

• Generous Paid Time Off and Holidays (at least 28 days of vacation annually and 9 company holidays).

• Paid Parental Leave and Paid Caregiver Leave.

• Additional sick leave beyond state and local requirements.

• Adoption Reimbursement.

• Short-term and Long-term Disability Benefits.

• Life and Accidental Death Insurance.

• Supplemental benefit programs: Critical Illness, Accident Hospital Indemnity, and Group Legal.

• Employee Assistance Programs (EAP) and extensive employee wellness programs.

• Employee discounts on AT&T mobility plans, accessories, internet, and phone services.

• Long-Term Grants and Deferred Compensation opportunities.

Working Hours: 40 hours per week.

📝 Enhancement Note: The provided salary range is typical for a senior design leadership role in a major metropolitan area within a Fortune 50 company. The benefits package is extensive, reflecting AT&T's commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Media. AT&T is a global leader in telecommunications, media, and technology, providing a wide range of services including wireless, broadband, video, and enterprise solutions. This industry context means the brand design must resonate across diverse customer segments and technological landscapes.

Company Size: Large Enterprise (Thousands of employees). As a Fortune 50 company, AT&T operates at a massive scale, requiring brand design to be adaptable, consistent, and impactful across numerous business units and customer touchpoints globally.

Founded: 1983 (as AT&T Corporation, with roots tracing back to 1885). AT&T has a long-standing legacy, building on iconic design principles while continuously innovating to meet future market demands and technological advancements.

Team Structure:

• The Brand Design team likely operates within a larger Marketing or Creative division, reporting to an AVP, Head of Brand Design.

• It's a senior leadership role, implying a team of designers, brand managers, and potentially production specialists who will be led and mentored by this Director.

• Cross-functional collaboration is critical, involving partnerships with marketing, product development, digital teams, retail operations, advertising agencies, and executive leadership. Methodology:

• Data-driven creative decision-making, informed by customer insights, market research, and performance analytics.

• Emphasis on strategic brand stewardship to ensure consistency, clarity, and impact across all brand expressions.

• Integration of innovative technologies, including AI, to enhance creative workflows, optimize production, and scale output efficiently.

• Collaborative approach to design challenges, fostering an environment of shared learning and continuous improvement.

Company Website: https://www.att.com/

📝 Enhancement Note: AT&T's scale and industry position necessitate a brand design function that is both creatively excellent and operationally robust. The culture likely values strategic thinking, data-informed decisions, and a commitment to innovation, especially with the integration of AI.

📈 Career & Growth Analysis

Operations Career Level: Director-level position, signifying significant leadership responsibility and strategic influence within the Brand Design function. This role is crucial for shaping the company's visual identity and its impact on market perception and business outcomes.

Reporting Structure: Reports to the AVP, Head of Brand Design. This indicates a clear hierarchical structure within the creative organization, with opportunities for further advancement within AT&T's extensive leadership pipeline.

Operations Impact: The Brand Design Director has a direct impact on AT&T's market presence, customer perception, and brand equity. Their work influences sales, customer acquisition, retention, and overall brand loyalty by ensuring a cohesive and compelling brand experience across all touchpoints.

Growth Opportunities:

• Strategic Leadership: Progression to higher leadership roles within AT&T's global creative organization, potentially overseeing broader design disciplines or strategic brand initiatives.

• Skill Development: Deepening expertise in AI-driven design processes, advanced digital experience design, and cross-functional strategic planning. Opportunities to lead major brand transformations or new product launches.

• Leadership Potential: Developing into a key spokesperson for design within the organization, influencing company-wide brand strategy and mentoring future design leaders through formal and informal programs.

📝 Enhancement Note: This role offers a clear path for growth within a large corporation, moving from specialized design leadership to broader strategic influence. The emphasis on AI and digital experience provides avenues for cutting-edge skill development.

🌐 Work Environment

Office Type: Primarily on-site, with a minimum of 5 days per week in the office. This indicates a preference for in-person collaboration, team synergy, and direct engagement within the AT&T corporate environment.

Office Location(s): One AT&T Plaza (Whitacre Tower), 208 S Akard St, Dallas, TX. This is a prominent corporate