Brand Campaign Midweight Product Designer

📍 Job Overview

Job Title: Brand Campaign Midweight Product Designer

Company: Accenture

Location: London, United Kingdom

Job Type: FULL_TIME

Category: Design & Digital Products (Accenture Song)

Date Posted: 2026-04-30

Experience Level: Midweight (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on designing brand-led digital products and campaign experiences, blending creative craft with strategic thinking to deliver impactful digital solutions.

• You will be responsible for the end-to-end design execution of digital products, translating brand identity into engaging and usable interfaces.

• Collaboration is key, working closely with Strategists, Content Designers, Service Designers, and Developers to shape brand presence across digital platforms.

• A strong emphasis is placed on UI craft, visual polish, and a deep understanding of brand systems, extending beyond functional product design.

📝 Enhancement Note: This role is specifically within Accenture Song, the creative, design, and tech-powered arm of Accenture, indicating a focus on creative execution and client-facing brand campaigns rather than purely internal or enterprise product design. The "Midweight" designation suggests a need for demonstrated experience and the ability to work with some autonomy.

📈 Primary Responsibilities

• Design and execute brand-led digital products and campaign experiences from initial concept through to final delivery.

• Develop high-quality UX and UI artifacts, including sketches, concepts, wireframes, user flows, screen designs, and interactive prototypes.

• Create interfaces that are natural extensions of brand identity, meticulously balancing creative expression with user-centric usability and accessibility.

• Contribute to and actively evolve design systems, ensuring brand consistency while allowing for creative flexibility and innovation within campaigns.

• Collaborate closely with cross-functional teams, including designers, developers, and researchers, to deliver cohesive and integrated digital solutions.

• Present design work clearly and persuasively, articulating the strategic thinking behind decisions and the measurable impact of design outcomes.

• Participate in client sessions and new business pitches, providing confident and informed design input to support business development efforts.

• Mentor and guide junior designers, fostering a culture of continuous learning, feedback, and high-quality design execution within the team.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic contribution, with a strong client-facing component. The emphasis on "brand-led" and "campaign experiences" differentiates this from a standard product designer role, requiring an understanding of marketing and branding principles applied to digital products.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design acumen is essential. Degrees in Design, Human-Computer Interaction, Digital Media, or related fields are beneficial.

Experience: Minimum of 2-5 years of relevant experience in digital product design, with a proven track record in working across the full design lifecycle (planning, research, concepting, UX, and UI).

Required Skills:

• Proven experience in digital product design, with a portfolio showcasing end-to-end project ownership and successful delivery.

• Expertise in working within a brand-led environment, understanding how to translate brand strategy into digital product design.

• Strong UI craft and visual polish, with a sophisticated understanding of typography, color theory, layout, iconography, illustration, and graphic elements.

• High proficiency in industry-standard design tools, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Ability to create beautiful, well-considered prototypes and polished design outputs that effectively communicate user flows and interactions.

• Demonstrated experience with design system creation, maintenance, and contribution, understanding how to leverage and evolve them for brand expression.

• Solid understanding of accessibility guidelines (e.g., WCAG) and experience designing inclusive digital products.

• Strong attention to detail and a proactive mindset focused on continuously raising design quality.

Preferred Skills:

• Experience with motion design, animation, or interactive transitions to enhance user experience and brand storytelling.

• Familiarity with AI and emerging technologies, and how they can be integrated into design strategies for more impactful outcomes.

• Experience in client-facing roles, including presenting work, participating in client sessions, and supporting new business efforts.

• A working understanding of content design principles and how they integrate with UX/UI design.

📝 Enhancement Note: The "Midweight" designation implies a need for a candidate who can operate with a degree of autonomy, take ownership of design tasks, and contribute strategically, rather than simply executing tasks assigned by a senior designer. The emphasis on brand systems and creative expression is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a minimum of 2-5 years of professional digital product design experience.

• Case studies that clearly articulate the problem, your role, the design process, key decisions, and measurable outcomes, with a focus on brand-led campaigns.

• Visual examples of UI craft, showcasing strong typography, color application, layout, and attention to detail.

• Evidence of experience with full-cycle design, from user research and concept development to final UI delivery and prototyping.

• Prototypes demonstrating interaction design skills and the ability to convey complex user flows and functionalities.

Process Documentation:

• Documentation of your design process, highlighting how you approach problem-solving, user research, ideation, and iteration.

• Clear articulation of how you integrate brand strategy and guidelines into the product design process.

• Examples of how you ensure accessibility standards are met throughout the design lifecycle.

• Demonstrations of your proficiency in Figma and Adobe CC, including specific techniques or workflows that enhance efficiency and quality.

📝 Enhancement Note: For a midweight designer, the portfolio should showcase not just polished final outputs but also the thought process, problem-solving skills, and collaborative approach. The ability to demonstrate impact and strategic thinking, particularly within a brand context, will be critical.

💵 Compensation & Benefits

Salary Range: For a Midweight Product Designer in London, UK, with 2-5 years of experience, the estimated annual salary range is typically between £45,000 and £65,000. This range can vary based on specific skills, the complexity of projects, and the exact scope of responsibilities.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision plans.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Pension scheme with company contributions to support long-term financial planning.

• Professional development opportunities, including access to training, workshops, conferences, and online learning platforms.

• Hybrid working model, offering flexibility with a blend of in-office and remote work.

• Access to Accenture's global network of resources, expertise, and employee networks.

• Potential for performance-based bonuses and other incentives.

• Employee assistance programs offering confidential support for personal and professional well-being.

Working Hours: Standard full-time hours are typically 40 hours per week. While the role is hybrid, there is an expectation for collaboration and presence in the London office, with flexibility managed on a project-by-project basis.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for product designers in London with 2-5 years of experience, considering Accenture's standing as a major global consultancy. Benefits are standard for large professional services firms in the UK.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services / Technology Consulting / Creative Services. Accenture Song operates at the intersection of creativity, design, and technology, serving a wide array of global clients across various sectors.

Company Size: Accenture is a very large global organization with approximately 791,000 employees worldwide. Accenture Song itself comprises numerous renowned studios and agencies, indicating a substantial creative workforce.

Founded: Accenture was founded in 1952. Accenture Song, as its creative arm, has evolved through acquisitions and organic growth, representing a significant presence in the creative industry.

Team Structure:

• The Design & Digital Products team within Accenture Song is likely structured to support diverse client projects, comprising specialists in Product Design, Strategy, Content Design, Service Design, and Development.

• Reporting structures will vary by project, but typically a Midweight Designer would report to a Design Lead or Creative Director, with collaboration across disciplines.

Methodology:

• Accenture Song employs a data-driven approach, leveraging insights from research and analytics to inform creative and design decisions.

• Workflow planning and optimization are critical, with a focus on agile methodologies to ensure efficient project delivery and client satisfaction.

• Automation and efficiency practices are integrated, particularly through technology and tool utilization, to enhance design processes and output quality.

Company Website: www.accenture.com

📝 Enhancement Note: Accenture Song's culture is a blend of large corporate structure and agile creative agency ethos, emphasizing innovation, client impact, and a diverse, inclusive workforce. The "cultural add, not a cultural fit" statement indicates a strong emphasis on diversity and unique perspectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the "Midweight" level, typically requiring 2-5 years of focused experience. It signifies a transition from junior execution to owning specific design streams, contributing creatively, and beginning to mentor others. The individual is expected to be proficient in core design skills and capable of working with moderate guidance from senior team members.

Reporting Structure: The Brand Campaign Midweight Product Designer will likely report to a Design Lead or Senior Product Designer. They will collaborate closely with Strategists, Content Designers, Service Designers, and Developers on project teams, and may offer guidance to junior designers without formal line management responsibilities.

Operations Impact: The impact of this role is directly tied to the success of client brand campaigns and digital products. Successful design execution enhances brand perception, improves user engagement, drives conversion rates, and ultimately contributes to client business objectives and Accenture's reputation for creative excellence.

Growth Opportunities:

• Specialization Paths: Opportunity to deepen expertise in areas such as UI animation, design systems architecture, accessibility consulting, or AI-informed design.

• Leadership Development: Progression to Senior Product Designer, Design Lead, or Creative Director roles, involving greater strategic input, client management, and team leadership.

• Skill Expansion: Learning opportunities in adjacent fields like service design, UX research, or client strategy through internal training, project exposure, and mentorship.

• Cross-Studio Mobility: Potential to move between different studios or focus areas within Accenture Song to gain broader experience.

📝 Enhancement Note: The growth trajectory for a designer at Accenture is typically structured, with clear pathways for advancement based on performance, skill development, and contributions to client success. The "Midweight" role is a crucial stepping stone towards more senior and leadership positions.

🌐 Work Environment

Office Type: The role is based in London and operates on a hybrid model. This means a combination of working from the Accenture Song London office and remotely. The office environment is expected to be dynamic and collaborative, designed to facilitate team interaction, client meetings, and hands-on creative work.

Office Location(s): The primary office location mentioned is London, 30 Farringdon Road, United Kingdom. This central London location suggests accessibility via public transport and proximity to various business and creative hubs.

Workspace Context:

• The workspace is designed to foster collaboration, with shared studio spaces, meeting rooms, and informal areas conducive to brainstorming and co-creation.

• Access to up-to-date design tools and technology, including high-performance workstations, software licenses (Figma, Adobe CC), and potentially specialized hardware for prototyping or motion design.

• Opportunities for regular interaction with a diverse team of designers, strategists, developers, and researchers, promoting a rich learning and exchange environment.

Work Schedule: The standard working hours are 40 hours per week. The hybrid nature allows for flexibility in managing work location, but in-office days are crucial for collaborative sessions, client engagements, and team cohesion. Project demands may occasionally require extended hours.

📝 Enhancement Note: The hybrid model at Accenture is often project-dependent, with an emphasis on being present in the studio and client offices when required for effective collaboration. This is not a fully remote role, and the expectation is for regular in-person engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and creative output. Be prepared to articulate your role and contributions clearly.

• Portfolio Presentation: A session where you present selected case studies from your portfolio, detailing your design process, strategic thinking, and impact. Focus on brand-led projects.

• Skills Assessment: Potential design challenges or exercises, either pre-interview or during the interview, to evaluate your UI craft, problem-solving abilities, and proficiency with tools like Figma.

• Behavioral & Cultural Fit Interview: Discussions about your collaboration style, how you handle feedback, your approach to ambiguity, and your alignment with Accenture Song's values (e.g., creativity, boldness, openness, cultural add).

• Team/Lead Interview: A discussion with potential team members or hiring managers to assess technical fit, team dynamics, and overall suitability for the role and company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in brand-led digital product design and campaign experiences. Ensure diversity in project types if possible.

• Tell a Story: For each case study, clearly outline the challenge, your specific role and contributions, the design process undertaken (research, ideation, iteration), key decisions made, and the measurable outcomes or impact.

• Highlight Brand Integration: Explicitly demonstrate how you leveraged or evolved brand systems and guidelines within your designs.

• Showcase UI Craft: Ensure high-fidelity mockups and prototypes are polished and visually compelling, showcasing your attention to detail in typography, color, and layout.

• Explain Your 'Why': Be prepared to articulate the rationale behind your design decisions, linking them back to user needs, business goals, and brand strategy.

• Technical Proficiency: Subtly demonstrate your tool proficiency through the quality of your outputs and prototypes.

Challenge Preparation:

• Practice Design Exercises: Familiarize yourself with common product design challenges, focusing on rapid ideation, wireframing, and UI sketching.

• Brand Application: Be ready to apply a given brand identity to a new digital product concept or campaign element.

• Accessibility Focus: Practice incorporating accessibility considerations into your design process and solutions.

• Communication: Prepare to clearly articulate your thought process and design rationale under timed conditions.

📝 Enhancement Note: The emphasis on "brand-led" and "campaign experiences" means portfolio pieces should clearly show how design serves a broader marketing or branding objective, not just functional utility. The "cultural add" aspect suggests interviewers will be looking for diverse perspectives and fresh ideas.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI design, prototyping, and design system management. High proficiency expected.

• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics and icons, and potentially After Effects for motion design and animations.

• Prototyping Tools: Figma's built-in prototyping capabilities are key, but familiarity with other tools like Adobe XD or InVision might be beneficial.

Analytics & Reporting:

CRM & Automation:

Other Relevant Technologies:

• AI & Emerging Tech: A working understanding of how AI can inform design decisions or be integrated into digital experiences.

• Video Editing/Motion Graphics Software: Tools like Adobe After Effects, Principle, or similar for creating animated elements and motion design.

📝 Enhancement Note: This role is heavily reliant on design software. Proficiency in Figma is paramount, and a strong grasp of the Adobe suite is expected. The mention of AI indicates a forward-looking approach to design.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A relentless pursuit of high-quality design craft, pushing boundaries and setting new standards for visual appeal and user experience.

• Brand Stewardship: A deep respect for brand identity and a commitment to translating it authentically and effectively into digital experiences.

• Collaboration & Openness: A belief in collective intelligence, encouraging open critique, knowledge sharing, and working together to achieve the best outcomes.

• Boldness & Curiosity: A proactive, entrepreneurial spirit that challenges briefs, explores new ideas, and embraces innovation.

• Impact-Driven: A focus on delivering measurable value to clients, ensuring designs not only look good but also achieve business objectives.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with strategists, content designers, developers, and researchers to ensure cohesive and holistic solutions.

• Feedback Culture: An environment where constructive criticism is welcomed and used as a tool for continuous improvement and elevating the quality of work.

• Knowledge Sharing: Practices that encourage the dissemination of best practices, learnings, and innovative techniques across the team and wider organization.

📝 Enhancement Note: Accenture Song explicitly seeks individuals who are a "cultural add," meaning they value diverse perspectives and unique contributions that enrich the existing culture, rather than simply fitting a mold. This implies an inclusive and open environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Functionality: The primary challenge will be creating digital experiences that are both aesthetically aligned with strong brand identities and highly functional and user-friendly.

• Navigating Ambiguity: As part of a creative agency, designers often face loosely defined briefs or evolving client needs, requiring adaptability and strong problem-solving skills.

• Rapid Iteration & Delivery: The pace of client work can be fast, demanding efficient design processes and the ability to deliver high-quality work under deadlines.

• Evolving Technologies: Staying abreast of new design tools, AI advancements, and digital trends to ensure designs remain innovative and relevant.

Learning & Development Opportunities:

• Advanced Design Craft: Opportunities to refine skills in areas like motion design, complex interaction design, and advanced visual storytelling.

• Strategic Design Thinking: Developing a deeper understanding of brand strategy, user research methodologies, and how to influence client strategy through design.

• Design System Expertise: Potential to become a specialist in designing, building, and managing large-scale design systems.

• Client Engagement Skills: Developing confidence and expertise in presenting work, participating in client workshops, and contributing to new business pitches.

• Mentorship: Learning from senior designers and creative leaders within Accenture Song.

📝 Enhancement Note: The challenges presented are typical of a creative agency environment, emphasizing agility, client focus, and the need for continuous skill development to stay competitive.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand identity with user experience requirements. What was your approach, and what was the outcome?" (Focus on process, decision-making, and impact.)

• "How do you approach designing for a brand that has evolving guidelines or needs to be refreshed for a digital campaign?" (Demonstrate adaptability and understanding of brand systems.)

Company & Culture Questions:

• "What excites you about Accenture Song, and how do you see yourself contributing to our culture as a 'cultural add'?" (Research Accenture Song's work, values, and express your unique perspective.)

• "How do you approach collaboration with developers and content designers to ensure a cohesive final product?" (Highlight cross-functional teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process, your solutions, and the results (quantitative and qualitative).

• Visual Storytelling: Use high-quality visuals, GIFs, or short videos to showcase your UI craft, prototypes, and animations.

• Highlight Brand Focus: Explicitly explain how your design decisions served the specific brand and campaign objectives.

• Articulate Your 'Why': Be prepared to defend your design choices with clear rationale, linking them to user needs, business goals, and brand strategy.

• Conciseness: Practice presenting within a set timeframe, ensuring you cover the most critical aspects without rushing.

📝 Enhancement Note: Interviewers will be looking for a candidate who understands the intersection of creative branding and functional product design, can articulate their process, and aligns with Accenture Song's emphasis on diversity and innovation.

📌 Application Steps

To apply for this Brand Campaign Midweight Product Designer position:

• Submit your application through the provided link on the Accenture careers portal.

• Tailor Your Cover Letter: Craft a compelling cover letter that specifically addresses the five reasons why you would be a great addition to the team, referencing your experience in brand-led design and campaign work.

• Optimize Your CV: Ensure your CV clearly highlights your relevant experience (2-5 years) in digital product design, UI/UX, Figma, Adobe CC, and brand systems. Use keywords from the job description.

• Curate Your Portfolio: Prepare a portfolio that showcases 3-5 of your strongest brand-led digital product design and campaign experience projects. Ensure it demonstrates your UI craft, process, and impact. Be ready to present it.

• Research Accenture Song: Familiarize yourself with Accenture Song's recent work, client campaigns, and stated values (creativity, boldness, openness, cultural add) to align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.