Brand & Marketing Designer

📍 Job Overview

Job Title: Brand & Marketing Designer

Company: Callstack

Location: Wrocław, Lower Silesian Voivodeship, Poland

Job Type: FULL_TIME

Category: Marketing Operations / Brand Management / Design

Date Posted: May 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote / Hybrid (Office in Wrocław available)

🚀 Role Summary

• Lead the end-to-end production of brand and marketing design assets across multiple channels, including web, digital, product, print, and live events.

• Drive the evolution of Callstack's visual identity system, ensuring consistency and impact across all brand touchpoints.

• Implement and leverage AI tooling to enhance design workflows, automate tasks, and generate creative assets.

• Collaborate closely with leadership on strategic design initiatives, contributing to the company's overall brand narrative and Go-To-Market efforts.

• Design and execute A/B tests for landing pages, analyzing performance data to optimize conversion rates and user engagement.

📝 Enhancement Note: While the title is "Brand & Marketing Designer," the responsibilities heavily lean into aspects of marketing operations by requiring ownership of landing page design, A/B testing, and creating sales enablement materials. The integration of AI tooling and a focus on "shipping" and "measuring" also aligns with operational efficiency principles common in GTM functions.

📈 Primary Responsibilities

• Own the production layer for brand and marketing design across web, digital, product, print, and live events.

• Design and iterate on landing pages, incorporating A/B testing for continuous improvement and conversion optimization.

• Develop and maintain internal templates and presentations for Sales and Delivery teams to support deal closure.

• Create graphics, simple animations, and short videos for marketing campaigns, content marketing, and social media channels.

• Co-create the complete brand and visual experience for Callstack events, encompassing digital, print, spatial, and on-site elements.

• Maintain and expand the Callstack visual identity system, identifying and implementing improvements to existing design processes.

• Integrate and apply AI tooling across the entire design workflow for generation, ideation, automation, and internal tool development.

• Design and deploy websites for incubator initiatives, potentially including hands-on implementation with no-code tools.

• Provide design support for incubator product design, hackathons, and product launches as needed.

• Partner directly with the Lead Designer and Founder on strategic projects, incorporating feedback rapidly to elevate design output.

📝 Enhancement Note: The emphasis on "shipping," "measuring," and "iterating" for landing pages, along with creating materials for sales, indicates a strong marketing operations component. The responsibility for maintaining and extending the visual identity system also suggests a need for structured brand governance, a key aspect of brand operations.

🎓 Skills & Qualifications

Education: No specific degree mentioned; practical experience and portfolio are prioritized.

Experience: 2+ years of design experience across brand, marketing, web, and print.

Required Skills:

• Proven experience in brand design, marketing design, web design, and print design.

• Strong visual taste and the ability to design within an established brand and visual system.

• Daily, hands-on proficiency with AI tools (e.g., Midjourney, ChatGPT, Codex, Claude Code) for generation, ideation, and automation.

• Fluency in design software: Figma, Adobe Photoshop, Adobe Illustrator.

• Proficiency with organizational and documentation tools: Notion, Slack.

• Demonstrated ability in systems thinking and crafting comprehensive visual identity systems.

• A strong bias for action and a proven track record of shipping projects, measuring results, and iterating.

• Excellent self-management, sharp organizational skills, and clear written communication.

Preferred Skills:

• Familiarity with software houses, React, tech, or SaaS environments.

• Comfort with web development platforms like Webflow and other no-code tools.

• Working knowledge of foundational web technologies: HTML, CSS, and JavaScript.

📝 Enhancement Note: The requirement for "daily, hands-on AI usage" is a significant differentiator, indicating a forward-thinking approach to design operations. The emphasis on "shipping" and "measuring" implies a need for a results-oriented mindset, common in GTM operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a portfolio demonstrating both strong systems thinking and high-quality craft in brand, marketing, web, and print design.

• Include case studies that highlight the process of designing and implementing A/B tests on websites, detailing the analytics used and proposed changes.

• Present examples of creating sales enablement materials (decks, templates) that directly contributed to closing deals.

• Demonstrate experience in maintaining and extending a brand's visual identity system, showing how consistency was ensured across diverse applications.

• Feature projects where AI tools were integrated into the design workflow, illustrating the impact on efficiency or creative output.

Process Documentation:

• Evidence of improving existing design processes or creating new ones to enhance efficiency and output quality.

• Examples of how design projects were managed from concept to completion, including feedback loops and iteration.

• Documentation or case studies that illustrate the application of AI in automating design tasks or generating assets.

• Workflow examples that show how design assets were created, reviewed, and deployed across different marketing channels.

📝 Enhancement Note: A strong portfolio is critical for this role, especially to demonstrate the integration of AI and the ability to measure design impact through A/B testing and sales enablement. This aligns with the operational aspect of ensuring design directly contributes to business objectives.

💵 Compensation & Benefits

Salary Range:

• B2B Contract: 13,250 - 17,750 PLN net + VAT per month

• UoP (Employment Contract): 11,000 - 14,500 PLN gross per month

  Note: This salary range is based on the provided information for a mid-level designer in Poland, considering the specified experience level and the company's location in Wrocław.

Benefits:

• For B2B Contractors:

  • 24 paid days off per year
  • 30 days paid sick leave
  • Accounting costs refund

• For All Employees (UoP and B2B):

  • Fully-covered life insurance

  • Private healthcare for you and your family

  • Free access to a mental health platform (Helping Hand)

  • Multisport Card or monthly allowance for other sports activities

  • Individual Wellbeing & Development Budget

  • Monthly lunch allowance

  • Flexible working hours

  • Top-notch hardware (Apple devices)

  • Magnificent team events and activities

  • Company-wide workation and team building workshops

  • Cool office in Wrocław city center (optional for remote workers) Working Hours: Flexible working hours, with an assumed standard of 40 hours per week. The remote-friendly policy offers flexibility in structuring the workday.

📝 Enhancement Note: The salary ranges are clearly defined for both B2B and UoP contracts, providing transparency. The benefits package is comprehensive, with a strong emphasis on employee wellbeing, professional development, and work-life balance, which are attractive to operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, Technology Consultancy, React Native Expertise, Digital Product Development.

Company Size: Callstack is a growing company, likely in the 50-250 employee range, indicated by their active community involvement, multiple international clients, and structured offerings. This size suggests a dynamic environment where individual contributions are highly visible and impactful.

Founded: Callstack was founded with a mission to support and inspire top industry leaders in shipping better digital products. Their history is marked by significant contributions to open-source projects, community event organization (React Universe Conf, local meetups), and collaboration with major tech players.

Team Structure:

• The design function appears to be led by a Lead Designer (Damian Redecki), with direct reporting lines to a Founder (Mike Grabowski) for strategic projects.

• This indicates a relatively flat hierarchy within the design and leadership teams, fostering direct communication and rapid decision-making.

Methodology:

• Data-Driven Iteration: A core methodology involves designing, shipping, measuring, and iterating, particularly evident in the A/B testing for landing pages.

• AI-Native Design: A significant focus is placed on integrating AI tools into the daily design workflow, aiming to build internal AI tooling and leverage AI for efficiency and creativity.

• Process Optimization: The role is expected to improve existing design processes and create new ones where needed, reflecting an operational mindset towards design production.

• Systems Thinking: Emphasis on building and extending visual identity systems highlights a structured, holistic approach to brand management.

Company Website: https://www.callstack.com/

📝 Enhancement Note: Callstack positions itself as a thought leader and innovator, particularly in the React Native space. Their culture emphasizes setting best practices, community contribution, and employee development. The integration of AI into design is a key cultural and operational differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-level designer position (2-5 years of experience), with significant autonomy and direct exposure to leadership. It offers a blend of hands-on production and strategic involvement, bridging creative execution with operational impact. The focus on AI integration and process improvement positions it as a forward-looking role within design operations.

Reporting Structure: The designer will report to the Lead Designer (Damian Redecki) and work directly with a Founder (Mike Grabowski) on strategic projects. This direct access to leadership provides excellent visibility and opportunities for mentorship.

Operations Impact: The role's impact extends beyond aesthetics. By designing high-converting landing pages, creating effective sales enablement materials, and contributing to brand strategy, this designer directly influences lead generation, sales success, and overall brand perception. The integration of AI also aims to scale design operations efficiently.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design workflows, advanced brand system management, or specific areas of digital product marketing.

• Leadership: Potential to grow into a senior design role, lead specific design initiatives, or contribute to building out the design operations function as the company scales.

• Skill Development: Utilize the individual self-development budget for courses, conferences, or certifications in areas like AI in design, advanced marketing analytics, or UX strategy.

• Strategic Contribution: Influence the company's brand direction and operational processes through direct collaboration with founders and leadership.

📝 Enhancement Note: The growth path here is significant, moving beyond pure design execution to influence operational processes and strategic brand direction, especially with the AI integration focus.

🌐 Work Environment

Office Type: Callstack offers a hybrid work environment. They have a "Cool office in Wrocław city center" which can be utilized, but the role is also fully remote-friendly, catering to a distributed team.

Office Location(s): Wrocław, Poland. The office is located in the city center, suggesting accessibility and a vibrant working atmosphere for those who choose to use it.

Workspace Context:

• Flexibility: The "Flexible working hours" and "possibility of remote work" policy allows individuals to tailor their workspace and schedule to their personal needs and peak productivity times.

• Technology: Provision of "Top-notch hardware - Apple devices" ensures designers have the tools needed for high-performance creative work.

• Collaboration: While remote, the culture emphasizes collaboration through tools like Slack and Notion, and regular team events, including company-wide workations, foster strong team bonds.

Work Schedule: Flexible working hours are provided, allowing individuals to manage their schedules effectively. While a standard 40-hour week is typical, the emphasis is on output and results rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The blend of a physical office presence in a desirable location with robust remote work support makes this role attractive to a broad range of candidates, accommodating different work style preferences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio. Focus will be on demonstrated skills in brand and marketing design, AI tool usage, and systems thinking.

• Portfolio Presentation & Technical Interview: A session where candidates present their portfolio, discussing case studies related to brand identity, marketing campaigns, and their application of AI tools. This stage will likely involve problem-solving or design challenges.

• Cultural Fit & Collaboration Interview: Discussion with Lead Designer and potentially founders to assess alignment with Callstack's innovative, proactive, and feedback-driven culture. Questions may focus on how the candidate handles feedback, collaborates, and drives projects to completion.

• Final Interview: Potential discussion with founders or senior leadership to finalize the decision, focusing on strategic alignment and long-term potential.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where AI tools were used for ideation, asset generation, or workflow automation. Explain the specific tools and their impact.

• Demonstrate "Shipping" Mentality: Include case studies that show a complete project lifecycle – from concept and design to implementation, measurement (e.g., A/B test results), and iteration. Quantify impact wherever possible.

• Highlight Systems Thinking: Present examples of how you've maintained or expanded brand identity systems, ensuring consistency across diverse applications.

• Address Sales Enablement: If possible, include examples of marketing collateral or templates designed to support sales efforts, explaining their strategic purpose.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates the problem, your solution, and the results.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a new landing page for a specific Callstack initiative, including your A/B testing strategy.

• Practice articulating how you would integrate AI tools into a typical design workflow for a marketing campaign.

• Think about how you would maintain brand consistency for a company like Callstack across various digital and physical touchpoints.

• Be ready to discuss your experience with feedback and how you collaborate with cross-functional teams (sales, engineering).

📝 Enhancement Note: The emphasis on AI, A/B testing, and a "shipping" mentality suggests the interview process will heavily scrutinize practical application and results-oriented thinking, rather than just theoretical design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (daily hands-on fluency), Adobe Suite (Photoshop, Illustrator)

• AI & Generative Tools: Midjourney, ChatGPT, Codex, Claude Code (daily hands-on usage is mandatory)

• Productivity & Documentation: Notion, Slack

Analytics & Reporting:

CRM & Automation:

Web Development & No-Code:

• Preferred: Webflow, other no-code tools.

• Basic Knowledge: HTML, CSS, JavaScript.

📝 Enhancement Note: The explicit requirement for daily AI tool usage is a defining characteristic of this role's technology stack, setting it apart from traditional design positions. Proficiency in Figma and Adobe Suite is standard, but the AI component is critical.

👥 Team Culture & Values

Operations Values:

• Innovation & Setting Trends: Callstack aims to "set best practices," not just follow them. This involves a proactive, forward-thinking approach, especially with AI integration.

• Collaboration & Community: Strong emphasis on teamwork, community involvement, and open communication.

• Ownership & Impact: Employees are encouraged to take ownership of their work, drive projects, and measure their impact on business goals.

• Continuous Learning & Development: Investment in individual growth through self-development budgets and exposure to cutting-edge technologies.

• Bias Towards Shipping: A culture that values execution, delivery, and iterative improvement over perfectionism that hinders progress.

Collaboration Style:

• Direct & Fast: Collaboration with leadership (Lead Designer, Founder) is direct, with fast feedback loops.

• Cross-Functional: Requires close work with delivery (engineering) and sales teams to create effective marketing and sales enablement materials.

• Feedback-Driven: An environment where feedback is given and received openly and constructively, without ego.

• Process-Oriented: Encouragement to improve existing design processes and create new ones, fostering a culture of operational excellence within the design function.

📝 Enhancement Note: The company values suggest a proactive, results-oriented culture where designers are empowered to innovate and directly contribute to business outcomes, particularly through operational efficiency enabled by AI.

⚡ Challenges & Growth Opportunities

Challenges:

• AI Integration at Scale: Effectively integrating and scaling AI tools into a design workflow requires continuous learning and adaptation to rapidly evolving AI capabilities.

• Balancing Brand Consistency with Innovation: Maintaining a cohesive visual identity while experimenting with new AI-generated visuals and innovative design approaches.

• Driving Measurable Impact: Translating design efforts into quantifiable business results (e.g., conversion rates, deal closures) requires strong analytical skills and a focus on metrics.

• Cross-Functional Alignment: Ensuring design output meets the needs of diverse teams like sales and engineering, requiring strong communication and understanding of their objectives.

Learning & Development Opportunities:

• AI Design Specialization: Become a leader in AI-powered design workflows within a forward-thinking tech company.

• Brand Strategy & Operations: Develop expertise in managing and evolving a brand's visual identity and related design operational processes.

• GTM Support: Gain deeper insights into how design directly supports sales and marketing objectives, contributing to Go-To-Market strategies.

• Leadership Exposure: Work directly with founders and senior designers, offering mentorship and potential pathways to leadership roles.

• Professional Development Budget: Utilize allocated funds for courses, conferences, or workshops to enhance skills in AI, design, marketing, or related fields.

📝 Enhancement Note: This role presents a unique opportunity to evolve with the cutting edge of design technology (AI) and contribute significantly to the operational efficiency and strategic brand positioning of a rapidly growing tech company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for Callstack's latest service offering, focusing on improving conversion rates through A/B testing?" (Prepare to discuss target audience, key messaging, design elements, test hypotheses, and metrics for success.)

• "Describe a process you've implemented or improved for managing brand consistency across multiple marketing channels. How did you ensure adoption?" (Focus on process documentation, communication, and stakeholder buy-in.)

• "Walk us through a project where you leveraged AI tools in your design workflow. What was the challenge, what tools did you use, and what was the outcome?" (Be ready to demonstrate specific AI applications and their impact on efficiency or creativity.)

Company & Culture Questions:

• "What are your thoughts on Callstack's approach to setting best practices and contributing to open source?" (Research their blog, GitHub, and community involvement.)

• "How do you handle constructive criticism on your designs, especially from leadership?" (Share examples of receiving feedback and iterating.)

• "Describe a time you had to collaborate with non-designers (e.g., sales, developers) to achieve a project goal." (Highlight communication strategies and understanding of different team objectives.)

Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest projects that demonstrate AI integration, measurable results (A/B tests, sales enablement), and systems thinking.

• Tell a Story: For each case study, clearly articulate the problem, your role, your process (including AI usage), the solution, and the quantifiable results.

• Show, Don't Just Tell: Use visuals effectively. Demonstrate the "before and after" of A/B tests, show the range of assets created for campaigns, and illustrate the brand system.

• Be Ready for Technical Deep Dives: Be prepared to discuss your specific tool usage (Figma features, AI prompts, etc.) and your understanding of web technologies.

• Connect to Callstack: Frame your experience and skills in the context of Callstack's mission, culture, and specific needs mentioned in the job description.

📝 Enhancement Note: The interview preparation should strongly emphasize the unique aspects of this role: AI integration, data-driven design (A/B testing), and a proactive, operational mindset.

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