B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Dublin, Ireland (Remote - Europe/Americas)

Job Type: Full-Time

Category: Revenue Operations / Go-To-Market Operations (Focus on UI/UX & Brand Strategy)

Date Posted: September 4, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the foundational UI/UX and brand design strategy for new B2B initiatives, focusing on 0-to-1 product development.

• Translate high-level strategic visions into actionable execution roadmaps for rapid implementation from prototype to production.

• Architect scalable design solutions and user experiences that support rapid growth and market validation.

• Collaborate directly with department founders and a world-class team to build category-defining ventures.

• Embrace extreme end-to-end ownership in a high-growth, fast-paced environment with maximum autonomy.

📝 Enhancement Note: While the title specifies "UI/UX & Brand Designer," the core responsibilities described ("lead and execute core 0-to-1 initiatives," "translate high-level strategic vision into concrete execution roadmaps," "architect scalable solutions," "drive critical milestones") strongly indicate a role that bridges design with strategic GTM and early-stage product operations. This role requires a designer with a robust understanding of business strategy, product development lifecycles, and the operational execution needed to bring new B2B products to market rapidly. The focus is less on day-to-day UI/UX tasks and more on strategic design leadership within a new venture context, aligning closely with GTM and Revenue Operations principles.

📈 Primary Responsibilities

• Strategic Design Leadership: Lead the conceptualization and execution of UI/UX and brand identity for new B2B initiatives, ensuring alignment with overall business objectives.

• Product Vision Translation: Convert abstract strategic concepts into tangible design roadmaps, user flows, wireframes, and prototypes that guide product development.

• Scalable Architecture Design: Design user interfaces and systems that are not only user-friendly but also scalable to accommodate rapid growth and future product expansions.

• Cross-Functional Collaboration: Work closely with founders, engineers, researchers, and commercial leaders to ensure cohesive product development and market positioning.

• 0-to-1 Execution: Drive the entire design process from ideation and prototyping through to production-ready assets, ensuring rapid iteration and market validation.

• Brand Development: Establish and evolve the brand identity for new ventures, ensuring consistency across all touchpoints and effective market communication.

• Performance Analysis Integration: Collaborate with operations teams to define key performance indicators (KPIs) for design effectiveness and user engagement, feeding insights back into the design process.

• Process Optimization: Continuously refine design workflows and collaboration processes to maximize efficiency and speed in a fast-paced startup environment.

📝 Enhancement Note: The "Tasks" section in the original description strongly implies a strategic and operational role beyond traditional design. The emphasis on "0-to-1 initiatives," "execution roadmaps," and "scalable solutions" points to a need for a designer who can operate akin to a Product Operations or GTM Operations lead, focusing on the strategic and systematic aspects of bringing a new B2B offering to market.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Marketing, Business, or a related field is preferred. Equivalent practical experience demonstrating strong design and strategic capabilities will also be considered. Experience:

• 5-10 years of professional experience in UI/UX Design and Brand Design, with a significant portion focused on B2B product development and strategy.

• Proven track record of leading design initiatives from conception to launch within fast-paced environments, ideally in startup or new venture settings.

• Experience in translating business strategy into design solutions and execution roadmaps. Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, and usability testing for complex B2B applications.

• Brand Design: Strong ability to develop and articulate brand strategy, visual identity systems, and compelling brand narratives.

• B2B Strategy: Deep understanding of B2B customer journeys, market dynamics, and sales cycles.

• Product Prototyping: Proficiency with design and prototyping tools (e.g., Figma, Sketch, Adobe XD) to create interactive and high-fidelity prototypes.

• Strategic Planning & Execution: Ability to translate high-level vision into concrete, actionable roadmaps and drive execution.

• Scalable Architecture (Design Perspective): Understanding of how to design systems and interfaces that can scale with business growth.

• Communication Skills: Excellent verbal and written English communication skills for effective collaboration and stakeholder management.

• High-Agency Builder Mindset: A proactive, self-driven approach with a proven ability to take extreme end-to-end ownership.

Preferred Skills:

• Experience in "0-to-1" product development or new venture incubation.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience with data analysis tools to inform design decisions and measure impact.

• Familiarity with CRM and marketing automation platforms from a user experience perspective.

📝 Enhancement Note: Given the "0-to-1" and "lead initiatives" framing, this role requires a candidate who can operate with significant autonomy and strategic input, blending design expertise with operational execution. The "high-agency builder mindset" and "extreme end-to-end ownership" are critical indicators of the expected level of proactivity and responsibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating your end-to-end involvement in B2B product development or brand initiatives.

• Strategic Impact: Clearly articulate the business problem, your strategic approach, design solutions, and the measurable impact (e.g., user adoption, conversion rates, brand perception).

• Process Documentation: Illustrate your design process, including ideation, user research, wireframing, prototyping, UI design, and brand system development.

• Scalability & Ownership: Highlight examples where you designed for scalability or took significant ownership of a product or brand initiative from its inception.

• B2B Focus: Prioritize B2B-focused projects to demonstrate relevant domain expertise.

Process Documentation:

• Workflow Design: Provide examples of how you've designed and optimized workflows for design projects, ensuring efficiency and clear communication.

• System Implementation: Demonstrate experience in implementing design systems, brand guidelines, or user experience frameworks within a product development lifecycle.

• Measurement & Analysis: Show how you've used data and user feedback to iterate on designs and measure their effectiveness against business goals.

📝 Enhancement Note: For a role described as leading "0-to-1 initiatives" with "extreme end-to-end ownership," a portfolio must go beyond aesthetics. It needs to demonstrate strategic thinking, process rigor, and tangible business impact. The emphasis on "scalable solutions" and "execution roadmaps" means candidates should be prepared to discuss how their design work supports operational goals and future growth.

💵 Compensation & Benefits

Salary Range:

• Based on the role's mid-to-senior level experience (5-10 years), the strategic nature of "0-to-1" initiatives, and the remote work arrangement across Europe/Americas, a competitive salary range is estimated between €70,000 - €100,000 per annum. This estimate considers the high-impact nature of the role, the backing by serial entrepreneurs, and the need for specialized B2B design and strategy skills. The final compensation will depend on the candidate's specific experience, qualifications, and location within the specified regions. Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and impact.

• Equity Upside: Significant potential for equity in the new venture, aligning personal success with company growth.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• High-Growth Environment: Focus on rapid market validation and scalable traction.

• Elite Team Collaboration: Direct collaboration with department founders and a world-class team.

• Remote Work Flexibility: 100% remote position, allowing work from Europe or the Americas.

• Professional Development: Opportunities to work on cutting-edge initiatives and contribute to category-defining ventures.

Working Hours:

• Standard full-time hours (estimated 40 hours per week), with flexibility expected due to the nature of building new ventures and potential cross-timezone collaboration. The emphasis is on execution and results rather than strict adherence to hours.

📝 Enhancement Note: The salary range is estimated based on comparable mid-to-senior level UI/UX and Brand Design roles with strategic responsibilities in tech startups across Europe. The inclusion of "equity upside" and "maximum ownership" as key offerings suggests a compensation structure heavily weighted towards performance and long-term commitment, typical of venture-backed startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, B2B SaaS (Emerging)

Company Size: EWOR GmbH is a venture builder focused on launching new initiatives. The specific department for this role is likely a small, agile team, growing from 0-to-1. The broader context implies a lean, high-performance culture.

Founded: EWOR GmbH is backed and led by serial entrepreneurs with a history of building successful ventures (e.g., Adjust, SumUp). This indicates a culture driven by experienced operators and a focus on repeatable success patterns.

Team Structure:

• Core Initiative Team: You will report directly to the department founder and collaborate closely with a small, elite group of engineers, researchers, and commercial leaders.

• Reporting Structure: Direct line reporting to the department founder, emphasizing a flat hierarchy and direct access to leadership.

• Cross-Functional Collaboration: Intensive collaboration across design, engineering, product, and commercial functions is essential for rapid 0-to-1 execution.

Methodology:

• Data-Driven Decisions: Emphasis on achieving strong market validation and scalable traction, implying a data-informed approach to strategy and execution.

• Agile Execution: Focus on "good ideas and fast execution," characteristic of agile methodologies, minimizing bureaucracy and approval layers.

• Ownership & Autonomy: Maximum ownership and complete autonomy are core tenets, fostering a culture of accountability and initiative.

Company Website: https://eworgmbh.teamtailor.com (Primary recruitment portal; company website may vary for specific ventures)

📝 Enhancement Note: The company culture is explicitly described as high-growth, execution-focused, and autonomy-driven, with founders who have a proven track record. This suggests a demanding but rewarding environment where impactful contributions are highly valued, and traditional corporate structures are absent.

📈 Career & Growth Analysis

Operations Career Level: This role represents a pivotal "0-to-1" phase, offering the opportunity to shape the foundational design and brand strategy of a new B2B venture. It's a strategic leadership position within a nascent business unit, demanding significant initiative and impact.

Reporting Structure: Direct reporting to the department founder provides high visibility and opportunities for mentorship from experienced serial entrepreneurs.

Operations Impact: The UI/UX and Brand Designer will have a direct and critical impact on the market perception, user adoption, and ultimate success of new B2B initiatives. This role is instrumental in translating strategic vision into market-ready products and establishing a strong brand foundation for potential spin-offs and future funding rounds.

Growth Opportunities:

• Venture Leadership: Potential to grow into a leadership role within the specific B2B venture, potentially leading to a spin-off and attracting institutional backing.

• Strategic Skill Development: Deepen expertise in B2B strategy, product development lifecycles, and high-growth execution by working directly with seasoned entrepreneurs.

• Entrepreneurial Experience: Gain invaluable hands-on experience in building and scaling technology ventures from the ground up, a highly sought-after skill set.

• Equity & Upside: Significant potential for financial reward through equity participation as the venture grows.

📝 Enhancement Note: This role is positioned as a high-impact opportunity for individuals who want to be true builders and owners. The growth trajectory is less about climbing a traditional corporate ladder and more about contributing to the success of new ventures, potentially leading to significant entrepreneurial outcomes.

🌐 Work Environment

Office Type: 100% Remote. This is a fully distributed role, offering flexibility in location within Europe and the Americas.

Office Location(s): While the role is remote, the requirement to be based in Europe or the Americas suggests that the company operates within these time zones, facilitating collaboration. Specific city or country presence is not mandated beyond these broader regions.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on "elite team" and direct reporting suggests a highly collaborative and communicative virtual environment. Expect frequent interaction via video calls, instant messaging, and project management tools.

• Tools & Technology: Access to modern design and collaboration tools is expected, enabling efficient remote work and high-quality output.

• Operations Team Interaction: Close interaction with operations-focused individuals (founders, commercial leaders) will be crucial for aligning design with business goals and execution roadmaps.

Work Schedule:

• Full-time, with an expectation of flexibility to accommodate cross-timezone collaboration and the dynamic nature of building new ventures. The focus is on achieving milestones and driving progress rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The remote nature combined with the "high-growth," "0-to-1" context implies a need for strong self-discipline, proactive communication, and comfort with asynchronous collaboration, alongside synchronous team meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for alignment with core requirements (B2B experience, 0-to-1 mindset, design expertise).

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on strategic rationale, process, and impact of your B2B design projects. Expect questions about your ownership and execution approach.

• Founder/Department Head Interview: Discussion focused on strategic vision, your approach to building from scratch, problem-solving skills, and cultural fit with a high-agency, execution-driven team.

• Team/Technical Interview: Potential discussion with key team members (e.g., lead engineer, commercial lead) to assess collaboration style and technical understanding relevant to product development.

• Final Assessment: Evaluation of overall fit, strategic contribution potential, and alignment with the company's venture-building ethos.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio around key B2B projects. For each, clearly outline the problem, your strategic approach, design solutions, execution process, and measurable outcomes.

• Highlight Ownership: Emphasize your role and the extent of your end-to-end ownership in each project. Use phrases like "I led," "I architected," "I drove."

• Quantify Results: Wherever possible, include metrics demonstrating the impact of your design work (e.g., increased user engagement, conversion rates, reduced churn, successful brand launch).

• Showcase Process: Include artifacts like user flows, wireframes, and prototypes to illustrate your design thinking and problem-solving methodology.

• B2B Relevance: Ensure your selected projects clearly demonstrate your understanding of B2B user needs and business objectives.

Challenge Preparation:

• Strategic Design Prompt: Be prepared for a hypothetical scenario where you need to design the initial UI/UX and brand for a new B2B product. Focus on your approach to understanding the market, defining the user, and outlining an initial execution roadmap.

• Process Optimization Question: Expect questions about how you would establish design processes within a lean, remote, 0-to-1 team to ensure efficiency and quality.

• Stakeholder Alignment: Prepare to discuss how you would communicate design decisions and gather feedback from diverse stakeholders (technical, commercial, leadership).

📝 Enhancement Note: Given the emphasis on "0-to-1," "execution," and "ownership," interviewers will be looking for evidence of proactive problem-solving, strategic thinking, and the ability to deliver tangible results with minimal oversight. Your portfolio should be a testament to these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, Axure. Proficiency in at least one primary design tool (e.g., Figma) is essential.

• Collaboration & Project Management: Jira, Asana, Trello, Monday.com, Slack, Microsoft Teams. Experience with tools facilitating remote team collaboration and workflow management.

• User Research & Testing: Tools like UserTesting.com, Hotjar, Maze, or similar platforms for gathering user feedback and conducting usability studies.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (understanding how to interpret data to inform design).

• BI Tools (for context): Tableau, Power BI, Looker (familiarity with how design impacts metrics tracked by these tools).

• Heatmaps & Session Recording: Hotjar, FullStory.

CRM & Automation:

• CRM Platforms (User Perspective): Salesforce, HubSpot, Zoho CRM (understanding user interaction patterns within these systems for B2B contexts).

• Marketing Automation (User Perspective): HubSpot, Marketo, Pardot (understanding user journeys related to marketing campaigns).

• Integration Tools (Conceptual Understanding): Zapier, Workato (awareness of how design choices might impact system integrations).

📝 Enhancement Note: While the role is primarily design-focused, a strong understanding of how design integrates with B2B product development, marketing automation, and CRM systems is crucial for building effective and scalable solutions. Familiarity with tools used for tracking user behavior and business performance will be beneficial.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Take full responsibility for initiatives, driving them from concept to completion with a "builder" mentality.

• Execution Excellence: Prioritize speed, efficiency, and tangible results over process for process's sake. "Good ideas and fast execution are what matter."

• Data-Informed Decisions: Utilize market validation and user feedback to guide strategic and design choices.

• Innovation & Agility: Embrace new ideas and adapt quickly to changing market dynamics and product requirements.

• Collaboration & Transparency: Foster open communication and teamwork within a distributed, high-performance environment.

Collaboration Style:

• Direct & Efficient: Communication is expected to be clear, concise, and action-oriented.

• Cross-Functional Partnership: Design is integrated deeply with engineering, product, and commercial teams, requiring strong collaborative skills.

• Feedback Loops: A culture of constructive feedback is essential for rapid iteration and continuous improvement in a 0-to-1 environment.

• Remote First: Adapting communication and collaboration strategies for effectiveness in a fully remote setting.

📝 Enhancement Note: The company's values are centered around entrepreneurial drive, rapid execution, and taking ownership. Candidates should demonstrate a willingness to operate with a high degree of autonomy and a focus on delivering measurable business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing brand identity, user experience, and design processes for entirely new B2B initiatives with limited existing infrastructure.

• Rapid Iteration & Validation: The need to quickly prototype, test, and iterate designs to achieve market validation under tight timelines.

• Balancing Strategy & Execution: Effectively translating high-level strategic goals into concrete, actionable design deliverables while maintaining a focus on rapid implementation.

• Remote Collaboration: Navigating the complexities of building strong team dynamics and ensuring effective communication in a fully remote environment.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Direct mentorship from serial entrepreneurs and exposure to all facets of venture building.

• Strategic Design Leadership: Opportunity to shape the strategic direction of new products and brands from their inception.

• Advanced B2B Product Design: Deepen expertise in designing for complex B2B workflows, user needs, and market dynamics.

• Venture Scaling Experience: Gain practical experience in scaling a product and brand within a high-growth startup environment, potentially leading to a spin-off.

📝 Enhancement Note: The challenges presented are inherent to "0-to-1" ventures and offer significant learning opportunities for ambitious professionals looking to gain hands-on entrepreneurial experience.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing the brand identity and core user experience for a new B2B SaaS product targeting [specific industry/problem]?" (Focus on your initial steps, research methods, and strategic considerations.)

• "Describe a time you had to translate a complex business strategy into a clear, actionable design roadmap. What were the key challenges and how did you overcome them?" (Highlight your strategic thinking and execution capabilities.)

• "Imagine we need to rapidly prototype and test a new feature for our B2B platform. What is your process, and how would you ensure alignment with business goals and user needs?" (Demonstrate your agile design process and focus on outcomes.) Company & Culture Questions:

• "What excites you most about building a category-defining venture from the ground up?" (Show your passion for entrepreneurship and innovation.)

• "How do you approach taking end-to-end ownership of a project, especially in a remote, fast-paced environment?" (Address your proactivity, accountability, and self-management skills.)

• "How do you ensure your design work directly contributes to measurable business objectives and revenue growth in a B2B context?" (Connect your design skills to operational and financial impact.) Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as compelling narratives – the challenge, your strategic solution, the execution journey, and the impactful results.

• Quantify Everything: For each project, be ready to present specific metrics that demonstrate success and ROI.

• Process Walkthrough: Be prepared to visually walk through your design process using artifacts from your portfolio (e.g., user flows, wireframes, prototypes).

• Address Ownership: Clearly articulate your specific contributions and the level of ownership you took in each presented project.

📝 Enhancement Note: Prepare to demonstrate not just design skills but also strategic thinking, operational awareness, and a genuine entrepreneurial drive. Your ability to articulate how design impacts business outcomes will be crucial.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the EWOR GmbH recruitment portal.

• Customize Your Resume: Tailor your resume to highlight your B2B experience, "0-to-1" project involvement, strategic planning capabilities, and end-to-end ownership. Use keywords from the job description.

• Curate Your Portfolio: Select and refine 2-3 B2B case studies that best showcase your strategic design leadership, process, and measurable impact. Ensure clear articulation of your ownership and problem-solving approach.

• Prepare Your Narrative: Practice articulating your experience and approach to design strategy, execution, and collaboration, focusing on how you drive business outcomes in a startup environment.

• Research EWOR GmbH: Understand the company's venture-building model, the backgrounds of its founders, and its focus on launching high-impact initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.