B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: El Paso, Texas, United States (100% Remote)

Job Type: Full-time

Category: Design & Operations Strategy

Date Posted: September 11, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead and execute 0-to-1 initiatives within cutting-edge B2B domains, driving strategic product development from conception to market launch.

• Translate high-level strategic visions into actionable execution roadmaps, ensuring rapid implementation from prototype to production.

• Architect scalable solutions and manage critical milestones to foster rapid growth and prepare new departments for potential spin-offs.

• Collaborate directly with serial entrepreneurs and a world-class team of engineers, researchers, and commercial leaders in a high-growth environment.

• Take extreme end-to-end ownership, embodying a high-agency builder mindset to drive impactful outcomes without corporate bureaucracy.

📝 Enhancement Note: While the title specifies "UI/UX & Brand Designer," the core responsibilities heavily lean into strategic execution, product development leadership, and operational scaling for new B2B initiatives. This role requires a designer with a strong business acumen and a builder's mentality, not just a visual design focus. The "0-to-1" nature suggests a significant emphasis on strategy, market validation, and rapid iteration, aligning it closely with GTM and early-stage operations.

📈 Primary Responsibilities

• Spearhead the design and execution of novel B2B initiatives, taking full ownership of the product lifecycle from ideation to market-ready solutions.

• Develop comprehensive execution roadmaps, breaking down complex strategic objectives into phased implementation plans with clear milestones and deliverables.

• Design and implement scalable system architectures that support rapid growth and future expansion, ensuring robust and efficient operational frameworks.

• Drive the prototyping and production phases of new products, iterating based on market feedback and performance data to optimize user experience and business outcomes.

• Collaborate closely with founders and cross-functional teams to define product-market fit, validate strategic hypotheses, and ensure alignment with overall business objectives.

• Contribute to the strategic planning and operational setup for potential spin-offs, including defining the technology stack, processes, and go-to-market strategies.

• Champion a data-driven design approach, leveraging analytics and user feedback to inform design decisions and measure the impact of initiatives.

• Ensure all design outputs align with EWOR's brand identity and strategic positioning within the B2B landscape.

📝 Enhancement Note: The core responsibilities highlight a blend of design leadership, strategic planning, and operational execution. The emphasis on "0-to-1 initiatives," "scalable solutions," and "rapid growth" indicates a strong need for someone who can not only design but also operationalize and scale new ventures. This role is less about maintaining existing brand guidelines and more about building them from the ground up within a dynamic startup environment.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Business, or a related field.

• Master's degree or equivalent practical experience in a relevant discipline is a plus. Experience:

• 5-10 years of proven experience in UI/UX design and brand strategy, with a significant focus on B2B product development and launching new initiatives.

• Demonstrated success in taking products from concept to market, with a strong portfolio showcasing end-to-end ownership and impactful results.

• Experience working in fast-paced, high-growth environments, preferably within startups or new venture departments. Required Skills:

• UI/UX Design Expertise: Proficient in user-centered design principles, wireframing, prototyping, and usability testing for complex B2B applications.

• Brand Strategy & Development: Ability to define and build brand identities, visual systems, and messaging for new B2B ventures.

• Strategic Planning & Roadmapping: Skill in translating business objectives into actionable design and execution plans.

• Execution & Project Management: Proven ability to drive projects from inception to completion, managing timelines and resources effectively in a remote setting.

• Excellent Communication: Superior verbal and written English communication skills for clear articulation of ideas and collaboration with a global team.

Preferred Skills:

• Experience with design systems and their implementation in a scalable B2B context.

• Familiarity with product management methodologies and agile development processes.

• Understanding of B2B sales cycles and customer journey mapping.

• Experience in a "builder" or "operator" role within a startup environment.

• Knowledge of market analysis and competitive landscape assessment within the B2B tech sector.

📝 Enhancement Note: Given the "0-to-1" and "builder" focus, candidates with strong strategic thinking, problem-solving skills, and a demonstrated ability to take initiative and ownership will be highly valued. The role requires more than just design execution; it demands strategic input and the ability to operationalize design concepts within a business context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of B2B projects that demonstrate end-to-end ownership, from initial concept and user research to final product launch and iteration.

• Case studies highlighting your role in translating strategic vision into tangible design solutions and execution roadmaps.

• Examples of how you have architected scalable design systems or user experiences that supported business growth.

• Demonstrations of your ability to drive rapid implementation, showcasing prototyping skills and successful transitions from prototype to production.

• Evidence of your impact on key business metrics, such as user adoption, engagement, conversion rates, or market validation for B2B products. Process Documentation:

• Showcase your approach to user research and needs assessment in a B2B context.

• Detail your methodology for developing and managing execution roadmaps, including how you prioritize features and milestones.

• Illustrate your process for architecting scalable solutions, from initial design to implementation planning.

• Provide examples of how you gather feedback, iterate on designs, and manage the transition from prototype to production.

📝 Enhancement Note: The portfolio should emphasize not just aesthetic design but the strategic thinking, operational planning, and execution capabilities required for launching and scaling new B2B ventures. The "0-to-1" nature implies a need to see how candidates build processes and systems from scratch, not just optimize existing ones.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for mid-senior level UI/UX and Brand Designers with strong B2B strategy and execution experience in fully remote roles across the US, a competitive salary range is estimated between $110,000 - $150,000 USD annually. This estimate accounts for the high-demand nature of the role, the 100% remote work arrangement, and the significant ownership and impact expected. Benefits:

• Competitive Compensation: Attractive base salary reflecting experience and responsibilities.

• Equity Upside: Significant stock options or equity grants, providing direct participation in the company's growth and potential spin-off success.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and global talent access.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build from scratch without corporate bureaucracy.

• High-Growth Environment: Focus on rapid market validation and scalable traction, with direct impact and fast execution.

• Elite Team Collaboration: Opportunity to work directly with serial entrepreneurs and a world-class team.

Working Hours:

• Full-time, with an expected commitment of approximately 40 hours per week. The role emphasizes results and execution over strict adherence to hours, allowing for flexibility within reasonable working bounds to accommodate cross-time zone collaboration and personal needs.

📝 Enhancement Note: Salary estimation is based on aggregated data from reputable compensation platforms (e.g., Glassdoor, LinkedIn Salary, industry-specific surveys) for similar roles in the US tech market, adjusted for the specified experience level and the fully remote nature. The equity upside is a significant component, reflecting the startup/venture-building aspect of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, B2B Software Solutions. EWOR GmbH is positioned at the forefront of launching new, high-impact technological ventures, backed by seasoned entrepreneurs. The focus is on building category-defining companies from the ground up, emphasizing rapid growth and market validation.

Company Size: EWOR GmbH appears to be a venture studio or incubator, likely operating with a lean, agile team structure focused on launching and scaling new initiatives. The department itself will likely start small and scale rapidly.

Founded: Founded by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), EWOR GmbH leverages their extensive experience in building and scaling successful technology companies. This foundation implies a culture of ambition, execution excellence, and a deep understanding of startup dynamics.

Team Structure:

• The role reports directly to the department founder, indicating a flat hierarchy and direct access to leadership.

• Collaboration will be with an elite, world-class team comprising engineers, researchers, and commercial leaders, fostering a high-performance and intellectually stimulating environment.

• The structure is designed for maximum ownership and minimal red tape, prioritizing speed and effective execution. Methodology:

• Data-Driven Decision Making: Emphasis on achieving strong market validation through data analysis and iterative testing.

• Agile Execution: Focus on rapid implementation, fast execution, and avoiding lengthy approval processes. Good ideas and quick action are prioritized.

• Systems Architecture: Designing and building scalable solutions from the ground up to support future growth and potential spin-offs.

Company Website: [EWOR GmbH company website is not directly provided but assumed to be ewor.com or similar, based on domain_derived]

📝 Enhancement Note: The company culture is characterized by its entrepreneurial spirit, focus on execution, and the direct involvement of highly successful founders. This is not a traditional corporate environment; it's a fast-paced, results-oriented setting where individuals are empowered to build and innovate.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for career advancement, positioned as a senior contributor with substantial strategic influence. It's a "builder" role, akin to an early-stage founder or VP of Product/Design within a new venture. Success here can lead to leadership positions in future spin-offs or new initiatives within EWOR.

Reporting Structure: Reporting directly to the department founder provides high visibility and direct mentorship from experienced entrepreneurs. This structure facilitates rapid learning and direct impact on strategic decisions.

Operations Impact: The role has a direct and profound impact on the success of new B2B initiatives. By translating strategy into tangible products and scalable systems, this position is critical for achieving market validation, driving growth, and positioning new ventures for potential spin-offs and institutional backing. The design and operational framework established will be foundational.

Growth Opportunities:

• Leadership Track: Potential to evolve into a leadership role (e.g., Head of Product, Design Lead for a spin-off) as new ventures mature and scale.

• Entrepreneurial Development: Gain invaluable experience in building companies from 0-to-1, learning directly from serial entrepreneurs, which can foster future entrepreneurial endeavors.

• Skill Specialization: Deepen expertise in B2B product strategy, scalable architecture design, and venture building within cutting-edge technology domains.

• Equity Upside: Significant financial growth potential through equity participation in successful ventures.

📝 Enhancement Note: This role is ideal for individuals who are ambitious and seeking to move beyond traditional design roles into more strategic and operational leadership positions. The growth trajectory is tied to the success of the ventures being built.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals located in Europe or the Americas, offering the flexibility to work from home or a co-working space.

Office Location(s): While the company is EWOR GmbH (likely based in Europe, given the name), the role is 100% remote and requires candidates to be based in either Europe or the Americas. Specific local offices are not detailed, as the emphasis is on remote collaboration.

Workspace Context:

• Collaborative Digital Environment: The workspace is primarily digital, relying on robust communication and collaboration tools (e.g., Slack, Zoom, project management software) to foster seamless interaction among remote team members.

• Agile Tooling: Access to modern design and productivity tools will be essential for efficient workflow and rapid iteration.

• Direct Interaction: Despite being remote, the role encourages close collaboration with a core team of highly skilled professionals, fostering a sense of shared purpose and collective effort.

Work Schedule: Full-time (approx. 40 hours/week), with flexibility to accommodate different time zones within Europe and the Americas. Emphasis is on delivering results and meeting critical milestones rather than adhering to rigid schedules.

📝 Enhancement Note: The remote nature requires strong self-discipline, excellent time management, and proactive communication skills. The emphasis on collaboration within a remote setting means candidates must be adept at using digital tools to stay connected and productive.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with the role's requirements, particularly the B2B focus, 0-to-1 experience, and builder mindset.

• Portfolio Deep Dive: A session focused on reviewing selected case studies, discussing your design process, strategic contributions, and the operational impact of your work on B2B products. Be prepared to articulate your role in execution and scaling.

• Founder/Leadership Interview: An in-depth discussion with the department founder or senior leadership to evaluate strategic thinking, problem-solving abilities, cultural fit, and entrepreneurial drive. Expect questions about your approach to building from scratch and taking ownership.

• Skills Assessment/Case Study: Potentially a practical exercise or case study related to designing a B2B solution or outlining an execution roadmap for a new initiative.

• Final Round: Discussion on compensation, equity, and final alignment on role expectations.

Portfolio Review Tips:

• Highlight B2B Impact: Clearly demonstrate how your design decisions and strategic input led to tangible business outcomes for B2B products. Quantify results whenever possible.

• Showcase "0-to-1" Experience: Feature projects where you were instrumental in launching new products or initiatives from the ground up. Emphasize your role in strategy, execution, and scaling.

• Articulate Your Process: Explain your methodology for user research, strategic planning, roadmapping, prototyping, and driving production. Focus on how you operationalized design.

• Demonstrate Ownership: Clearly define your responsibilities and contributions in each project, showcasing your ability to take end-to-end ownership.

• Tailor to EWOR: Research EWOR's ventures and founders. Frame your experience and aspirations in a way that aligns with their focus on building high-impact technology companies.

Challenge Preparation:

• Strategic Product Thinking: Be ready to discuss how you would approach designing and launching a new B2B product or feature, considering market needs, scalability, and business goals.

• Execution Planning: Prepare to outline how you would translate a high-level strategic vision into a concrete, phased execution roadmap.

• Problem-Solving Scenarios: Anticipate hypothetical challenges related to product development, user adoption, or scaling in a B2B context and how you would address them.

📝 Enhancement Note: The interview process will likely be rigorous, focusing heavily on practical application, strategic thinking, and the candidate's ability to operate autonomously and drive results in a high-stakes, entrepreneurial environment. The portfolio is a critical component for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD) – proficiency is essential for UI/UX and Brand Design.

• Prototyping Tools: InVision, Figma, Adobe XD – for creating interactive prototypes and demonstrating user flows.

• Project Management: Jira, Asana, Trello, Monday.com – for managing roadmaps, tasks, and team collaboration.

• Communication Platforms: Slack, Microsoft Teams – for real-time team communication and collaboration.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Mixpanel, Amplitude – for understanding user behavior and tracking key metrics.

• User Feedback Tools: Hotjar, SurveyMonkey, Typeform – for gathering qualitative and quantitative user insights.

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding of B2B CRM principles is beneficial).

• Automation Tools: While not explicitly listed, familiarity with workflow automation principles and tools can be advantageous for scaling operations.

• Collaboration & Documentation: Confluence, Notion, Google Workspace – for knowledge sharing, documentation, and collaborative work.

📝 Enhancement Note: Proficiency in industry-standard design and prototyping tools is a baseline. The ability to leverage analytics and user feedback tools to inform design decisions and demonstrate impact is crucial for this role. Familiarity with project management and collaboration platforms is key for effective remote work.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A deep commitment to taking end-to-end responsibility for initiatives, driving them forward with initiative and a proactive mindset.

• Execution Excellence: A relentless focus on fast, effective execution, prioritizing tangible results and market validation over lengthy deliberation.

• Innovation & Building: A passion for creating new solutions from the ground up, embracing the challenges and opportunities of 0-to-1 ventures.

• Data-Driven Approach: Utilizing data and user insights to inform design decisions, measure impact, and optimize performance.

• Collaboration & Transparency: Working effectively within a high-performing team, fostering open communication and knowledge sharing, especially in a remote setting.

Collaboration Style:

• Direct & Action-Oriented: Collaboration is expected to be efficient, focused on problem-solving and driving progress towards shared goals.

• Cross-Functional Integration: Close partnership with engineers, researchers, and commercial leaders to ensure holistic product development and strategic alignment.

• Feedback-Rich Environment: Openness to constructive feedback and iterative improvement, both for products and processes.

📝 Enhancement Note: The culture values proactive individuals who can operate independently, make informed decisions, and contribute to a fast-paced, entrepreneurial environment. The emphasis is on impact and building, with a strong entrepreneurial ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Rapid Change: Navigating the inherent uncertainty of 0-to-1 initiatives, requiring adaptability and the ability to pivot quickly based on market feedback.

• Balancing Design & Execution: Effectively translating strategic vision into concrete, scalable design solutions while managing rapid implementation timelines.

• Remote Collaboration: Maintaining strong team cohesion and effective communication across different time zones and without physical proximity.

• Building from Scratch: Establishing new processes, systems, and brand identities requires significant effort and strategic foresight.

Learning & Development Opportunities:

• Venture Building Expertise: Gaining hands-on experience in launching and scaling technology ventures under the guidance of serial entrepreneurs.

• Strategic Leadership: Developing skills in high-level strategy formulation, execution roadmapping, and operational architecture.

• Cross-Disciplinary Knowledge: Deepening understanding of engineering, research, and commercial aspects of new business development.

• Mentorship from Founders: Direct access to the insights and experience of Paul Müller and Petter Made, offering unparalleled learning opportunities.

📝 Enhancement Note: The challenges are significant but directly tied to the growth opportunities. This role is for individuals who thrive in dynamic, uncertain environments and seek to accelerate their career through intense, hands-on experience in building businesses.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product from initial concept to market launch. What was your specific role, and what were the key challenges and outcomes?" (Focus on your ownership, strategic input, and operational execution.)

• "How would you approach building a brand identity and user experience for a new, unproven B2B SaaS product in a competitive market?" (Demonstrate your strategic thinking, user-centric approach, and understanding of B2B dynamics.)

• "Imagine we have a strategic vision for a new B2B initiative. Outline the steps you would take to translate this into a concrete execution roadmap and prototype." (Showcase your planning, prioritization, and rapid implementation skills.) Company & Culture Questions:

• "What attracts you to EWOR GmbH and our approach to building new ventures?" (Align your aspirations with their entrepreneurial spirit and focus on execution.)

• "How do you handle ambiguity and make decisions when faced with limited information?" (Highlight your problem-solving skills, data-driven approach, and comfort with uncertainty.)

• "Describe your experience working in highly autonomous, results-oriented environments. How do you ensure accountability and drive impact?" (Emphasize your builder mindset and end-to-end ownership.) Portfolio Presentation Strategy:

• Tell a Story: For each case study, narrate the problem, your strategic approach, the design and operational solutions you implemented, and the measurable results.

• Quantify Impact: Use data and metrics to demonstrate the success of your projects, especially in terms of user adoption, engagement, or business outcomes.

• Highlight Your Role: Clearly articulate your specific contributions, emphasizing leadership, strategic thinking, and execution, particularly in 0-to-1 scenarios.

• Focus on Scalability: Explain how your design decisions and system architectures were built to support future growth and scalability.

📝 Enhancement Note: Prepare to discuss your experience in terms of strategic impact, operational execution, and entrepreneurial drive. The interviewers will be looking for candidates who can not only design but also build, scale, and lead initiatives from the ground up.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Curate Your Portfolio: Select 2-3 B2B projects that best showcase your 0-to-1 experience, strategic planning, execution roadmapping, and quantifiable impact. Ensure these highlight your ability to build from scratch.

• Tailor Your Resume: Optimize your resume to emphasize keywords related to B2B UI/UX, Brand Strategy, Product Development, Execution Roadmaps, Scalable Architecture, and 0-to-1 initiatives. Highlight achievements with quantifiable results.

• Prepare Your Narrative: Practice articulating your experience and approach to design strategy, execution, and ownership, especially in entrepreneurial contexts. Be ready to discuss specific portfolio pieces in detail.

• Research EWOR: Understand the founders' backgrounds, previous ventures, and EWOR's mission to build high-impact technology companies. Frame your interest and qualifications in alignment with their vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.