Graphic Designer & Videographer

📍 Job Overview

Job Title: Graphic Designer & Videographer

Company: Global University Systems (GUS)

Location: Troyes, Grand Est, France

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-11T07:26:04

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation and consistent production of high-impact web, print, and video communication materials for Y SCHOOLS (SCBS, École Supérieure de Design, École Supérieure de Tourisme).

• Manage the end-to-end graphic production chain, from initial concept and mock-up proposals to final execution and quality control.

• Collaborate closely with internal communication officers and external service providers to ensure brand guideline adherence and project success.

• Drive innovation in visual communication by conducting trend monitoring and proposing new, engaging content formats.

📝 Enhancement Note: While the raw job description lists "Graphic Designer & Videographer," the core responsibilities and required skills strongly indicate a role focused on content creation and production within a marketing or communications department. The emphasis on brand consistency, stakeholder management, and reporting suggests this role is integral to the Go-To-Market (GTM) strategy for the educational institutions. The "Hybrid" work arrangement is inferred from the mention of "Autonomy at the workstation" and "Collaborative work with communication officers," suggesting a balance between independent work and team interaction, typical of hybrid models.

📈 Primary Responsibilities

• Design & Creation:

  • Conduct needs analysis and contribute to defining the most effective communication mediums for various campaigns and initiatives.
  • Develop compelling mock-ups and sketches, clearly articulating the rationale behind graphic choices to stakeholders.
  • Design and produce dynamic web visuals, including website assets, social media graphics, and display advertisements, ensuring strict adherence to diverse brand guidelines.
  • Create engaging print visuals for brochures, guides, annual reports, and press inserts, maintaining brand integrity across all materials.
  • Develop innovative illustrations and informative infographics to enhance content clarity and appeal.

• Video Production:

  • Write engaging scripts and develop detailed storyboards for video projects.
  • Execute professional video shoots, perform meticulous editing, and conduct precise color grading, with a particular focus on content optimized for social media platforms.

• Production & Coordination:

  • Coordinate and meticulously monitor all stages of material production, both internally and with external vendors.
  • Ensure accurate execution of layouts in strict compliance with various brand guidelines across all Y SCHOOLS.
  • Perform professional photo indexing and image retouching to maintain a high standard of visual assets.
  • Oversee and control the internal and external graphic production chain to ensure timely and quality delivery.

• Support & Administration:

  • Conduct ongoing technological and trend monitoring to identify emerging opportunities and best practices in design and video.

  • Manage and maintain the organization's image library and archives, ensuring efficient retrieval and organization.

  • Provide essential technical support to various departments upon request for the graphic design of their documents and communications.

  • Prepare regular reports on activities, project status, and performance metrics.

📝 Enhancement Note: The responsibilities are structured to reflect a comprehensive creative production role. The "Production & Coordination" section has been expanded to highlight the project management aspects inherent in overseeing a production chain, which is crucial for operations and GTM roles. The "Support & Administration" section emphasizes the operational aspects of maintaining assets and providing internal support, which are key functions for efficiency.

🎓 Skills & Qualifications

Education:

• Bac +3/Bac +5 higher education degree in Communication, Graphic Design, Drawing, or Visual Communication. Experience:

• A minimum of 3 years of significant professional experience in a similar graphic design and/or videography role.

• Prior experience within the higher education or continuing education environment is considered a strong asset. Required Skills:

• Graphic Design Mastery: Perfect command of graphic design principles, including typography, colorimetry, layout, artistic movements, and proficient use of graphic tablets.

• DTP Software Proficiency: Expert-level skills in industry-standard DTP software such as Adobe Photoshop, Illustrator, InDesign, and Lightroom.

• Video Production Skills: Strong capability in video editing software, scriptwriting, storyboarding, shooting, and color grading, with a focus on social media content.

• Print Production Knowledge: Deep understanding of the print graphic chain and manufacturing techniques to ensure high-quality output.

• Web Design Fundamentals: Knowledge of web-specific tools and formats, with familiarity in web languages like HTML, CSS.

• Language Proficiency: Strong writing skills and perfect command of the French language; intermediate level of English is also required.

• Project Management: Demonstrated ability in project management and reporting on activities and outcomes.

Preferred Skills:

• Familiarity with additional video editing software beyond basic requirements.

• Knowledge of web languages such as PHP and AJAX.

• Experience with advanced digital asset management systems.

📝 Enhancement Note: The "Required Skills" have been expanded to provide more specific detail on the expected technical proficiencies, categorizing them for clarity. The "Preferred Skills" section has been populated with logical extensions of the core requirements, such as advanced web languages and DAM systems, which are common in creative operations roles. The educational requirement is clarified as equivalent to a Bachelor's degree or higher.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, including web visuals, print materials, and illustrations/infographics, demonstrating versatility and adherence to brand guidelines.

• A dedicated section within the portfolio featuring video production work, highlighting skills in scripting, shooting, editing, and color grading, with specific examples tailored for social media.

• Case studies demonstrating the process of contributing to needs analysis, proposing mock-ups, and executing final designs, with a focus on problem-solving and creative justification.

• Evidence of managing the production chain for at least one significant project, detailing coordination with external partners or internal teams and final output quality. Process Documentation:

• Examples of workflow design for graphic and video production projects, from concept to delivery, highlighting efficiency and stakeholder communication.

• Demonstration of how brand guidelines were applied and managed across multiple projects or for different entities within the Y SCHOOLS network.

• Documentation of image retouching and indexing processes, illustrating attention to detail and asset management best practices.

📝 Enhancement Note: This section is tailored to operations roles by emphasizing the documentation of processes and the demonstration of project management within a portfolio. The portfolio requirements are structured to showcase not just the final output but the candidate's ability to manage the creative production lifecycle, which is critical for operations and GTM efficiency.

💵 Compensation & Benefits

Salary Range:

• Based on experience level (2-5 years) and location (Troyes, France), a competitive salary range for a Graphic Designer & Videographer with these qualifications would typically fall between €30,000 and €45,000 annually. This estimate considers regional salary benchmarks for creative professionals in France and the specific demands of the role within an educational institution. Benefits:

• Health Insurance: Comprehensive health coverage, potentially including dental and vision, as per French employment law.

• Paid Time Off: Generous annual leave allowance, public holidays, and potential for additional paid time off.

• Retirement Plan: Contribution to a French retirement savings plan.

• Professional Development: Opportunities for training and development in graphic design and video production software, workshops, and industry trends.

• Employee Discounts: Potential access to discounts on GUS institution programs or services.

• Work-Life Balance: Emphasis on work-life balance with a hybrid working model and respect for deadlines.

Working Hours:

• Standard full-time working hours, typically around 35-40 hours per week, with flexibility offered through a hybrid work arrangement.

📝 Enhancement Note: A regional salary estimate has been provided for Troyes, France, taking into account the specified experience level and the nature of the role. The benefits listed are common for full-time positions in France and are tailored to what might be expected in a large educational organization. The working hours are explicitly stated as standard full-time, with the hybrid arrangement offering flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education and Professional Development. Global University Systems (GUS) operates as a dynamic, inclusive, and diverse international network of higher education institutions.

Company Size: GUS is a large global organization with a reach in over 150 countries, employing over 100,000 students worldwide. This indicates a significant operational scale and a broad scope for its employees.

Founded: While the founding date of GUS is not explicitly stated, its description as an "international network of higher education institutions" suggests a well-established presence.

Team Structure:

• The role is within the communication department of Y SCHOOLS, which includes SCBS, École Supérieure de Design, and École Supérieure de Tourisme. This implies a specialized team focused on marketing and communications for these specific institutions.

• The position involves close collaboration with "communication officers" and potentially other creative professionals within the GUS network.

• Reporting likely goes to a Communications Manager or Head of Marketing, with a clear hierarchy for project approval and strategic direction. Methodology:

• Data-Driven Content: While not explicitly stated for this role, GUS's global reach suggests an emphasis on data analysis to inform communication strategies and measure impact.

• Brand Consistency: A core methodology is ensuring consistent messaging and visual identity across all Y SCHOOLS and GUS platforms.

• Agile Production: The need for responsiveness and respect for deadlines points towards an agile approach to content creation and project management.

Company Website: https://gusglobaluniversitysystems.com

📝 Enhancement Note: This section contextualizes the role within the broader GUS organization and the specific Y SCHOOLS network. The emphasis on a large, global entity suggests opportunities for standardized processes, but also the need for adaptability across different institutional brands. The "Methodology" section infers operational approaches based on the role's requirements and the company's description.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an intermediate level within the creative and marketing operations function. It requires both hands-on execution (design, video editing) and operational oversight (managing production chains, coordinating with stakeholders).

Reporting Structure: The Graphic Designer & Videographer will likely report to a Communications Manager or Head of Marketing within the Y SCHOOLS umbrella. Collaboration will be with communication officers and potentially with central GUS marketing teams.

Operations Impact: This role directly impacts the Go-To-Market (GTM) strategy by creating compelling visual assets that drive student recruitment, enhance brand perception, and support the marketing objectives of SCBS, École Supérieure de Design, and École Supérieure de Tourisme. High-quality visuals and videos are crucial for engaging prospective students and partners in the competitive higher education landscape.

Growth Opportunities:

• Specialization: Deepen expertise in advanced video production techniques, motion graphics, or specific design software, becoming a subject matter expert.

• Team Leadership: Progress to a Senior Graphic Designer or Art Director role, mentoring junior designers and leading creative projects.

• Broader Operations: Transition into a Marketing Operations or Content Strategy role, leveraging design and production knowledge to influence campaign planning and execution across the GUS network.

• Cross-Institutional Projects: Gain exposure to the unique branding and communication needs of different GUS institutions, broadening experience.

📝 Enhancement Note: The "Operations Career Level" has been defined to place the role within the operations framework, highlighting its blend of creative execution and production management. The "Operations Impact" section explicitly links the role's output to GTM objectives. Growth opportunities are framed to align with typical career paths in creative operations and marketing.

🌐 Work Environment

Office Type: This is a hybrid role, indicating a mix of remote work and on-site presence at the Y SCHOOLS campuses in Troyes. The "Autonomy at the workstation" suggests dedicated time for focused creative work, while "Collaborative work with communication officers" points to on-site interaction.

Office Location(s): Troyes, Grand Est, France. This is a historic city in northeastern France, offering a specific cultural and professional environment.

Workspace Context:

• Collaborative Environment: Opportunities for in-person brainstorming, project reviews, and team meetings with communication officers and potentially other creative staff.

• Tools & Technology: Access to professional-grade design and video editing software (Adobe Creative Suite) and potentially high-performance workstations required for demanding creative tasks.

• Cross-Functional Interaction: Regular interaction with marketing teams, academic departments, and potentially external agencies, fostering a dynamic and integrated work experience.

Work Schedule: A standard full-time schedule (approx. 35-40 hours/week) with a hybrid arrangement, allowing for flexibility in managing personal time and work commitments, while ensuring availability for critical on-site meetings and collaborative sessions.

📝 Enhancement Note: The "Office Type" and "Workspace Context" are inferred from the "Hybrid" status and the descriptions of autonomy and collaboration, providing a clearer picture of the day-to-day work environment for operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess technical skills, experience, and alignment with the role's creative output requirements. Be prepared to articulate your design process and rationale for key projects.

• Technical Assessment/Creative Challenge: A practical exercise may be given, focusing on graphic design or video editing tasks relevant to educational marketing, or a portfolio presentation where you discuss your work. This assesses your ability to meet brand guidelines and deliver on specific briefs.

• Interviews with Hiring Team: Discussions with communication officers and potentially the hiring manager to evaluate your collaborative skills, understanding of the higher education sector, and cultural fit within the Y SCHOOLS/GUS environment.

• Final Interview: Potentially with a senior leader to confirm fit and discuss career aspirations.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest, most relevant work. Include examples of web visuals, print design, and video projects. Highlight projects that demonstrate adherence to brand guidelines and creative problem-solving.

• Tell the Story: For each piece, briefly explain the brief, your creative process, the tools used, and the impact or outcome. For video, detail the narrative, editing choices, and target platform.

• Showcase Process: Include mock-ups, sketches, or storyboards to illustrate your thought process and how you developed concepts from initial ideas to final deliverables.

• Address Brand Adaptation: If possible, include examples where you've worked with different brand guidelines or adapted designs for various Y SCHOOLS, demonstrating versatility.

• Technical Proficiency: Clearly state the software and techniques used for each project.

Challenge Preparation:

• Understand the Audience: Research Y SCHOOLS and GUS to understand their brand identity, target demographics, and current marketing initiatives.

• Practice Design & Editing: Familiarize yourself with common formats for social media, web banners, and brochures relevant to education. Practice quick edits and graphic adjustments.

• Articulate Your Choices: Be ready to explain why you made certain design or editing decisions, linking them to objectives like engagement, clarity, or brand consistency.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their creative work within an operational context. The emphasis is on demonstrating process, strategic thinking, and adaptability, which are key for operations roles. The interview process is structured to reflect typical stages for creative roles with operational responsibilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for graphic design tasks.

• Video Editing Software: Proficiency in video editing software is required; specific software (e.g., Adobe Premiere Pro, Final Cut Pro) may be preferred or specified during the interview.

• Graphic Tablets: Proficient use of graphic tablets for illustration and design work.

• Content Management Systems (CMS): Familiarity with CMS platforms (e.g., WordPress) for web visual integration may be beneficial.

Analytics & Reporting:

• Web Analytics Tools: Basic understanding of how web visuals and videos perform on websites and social media (e.g., Google Analytics, social media analytics dashboards).

• Reporting Software: Proficiency in creating reports on activity and performance, possibly using tools like Excel or specialized reporting dashboards.

CRM & Automation:

• Digital Asset Management (DAM) Systems: Experience with managing and organizing digital assets within a DAM system is advantageous for efficient library management.

• Project Management Tools: Familiarity with project management software (e.g., Asana, Trello, Monday.com) for coordinating production tasks and deadlines.

📝 Enhancement Note: The "Primary Tools" section lists the core software mentioned in the job description. Additional tools relevant to operations, such as CMS, web analytics, and project management software, have been included to provide a more complete picture of the technology stack a candidate might encounter or need to interact with.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and original content that stands out.

• Rigour & Detail-Orientation: Meticulous attention to detail in design, editing, and production to ensure high quality and brand consistency.

• Responsiveness & Reliability: Commitment to meeting deadlines and delivering on project timelines consistently.

• Autonomy & Collaboration: Ability to work independently and manage one's own workload effectively, while also being a strong team player in collaborative projects.

• Commitment to Education: A passion for contributing to the educational mission of GUS and its institutions through impactful communication.

Collaboration Style:

• Cross-Functional Integration: Close working relationship with communication officers across different Y SCHOOLS, requiring clear communication and understanding of diverse needs.

• Process-Oriented Feedback: An environment where feedback on creative work and production processes is shared constructively to improve outcomes.

• Knowledge Sharing: Encouragement to share new techniques, trends, and best practices in design and video production with the wider team.

📝 Enhancement Note: The "Operations Values" and "Collaboration Style" are inferred from the "Personal Attributes" and "Specificities" sections of the raw description, framing them within an operations context. This helps candidates understand the expected professional conduct and teamwork dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency Across Institutions: Managing and adhering to distinct brand guidelines for SCBS, École Supérieure de Design, and École Supérieure de Tourisme, while maintaining overall GUS brand integrity.

• Rapid Content Demand: Producing a high volume of diverse content (web, print, video) under tight deadlines for multiple campaigns and stakeholders.

• Evolving Digital Landscape: Keeping pace with rapid changes in social media trends, video formats, and design aesthetics to ensure content remains relevant and engaging.

• Technical Troubleshooting: Resolving technical issues related to software, hardware, or production processes to ensure smooth project delivery.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in advanced features of Adobe Creative Suite or explore new creative software and tools.

• Industry Trend Workshops: Participation in workshops or webinars focused on the latest trends in graphic design, videography, and digital marketing within the education sector.

• Cross-Disciplinary Exposure: Learning about marketing strategy, content planning, and analytics through collaboration with communication officers and marketing teams.

• Portfolio Enhancement: Continuous opportunities to build a robust portfolio with diverse projects that showcase evolving skills and creative capabilities.

📝 Enhancement Note: Challenges are framed around common issues in creative operations roles within multi-brand organizations. Growth opportunities focus on skill development and exposure relevant to advancing a career in creative marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple brand guidelines for different clients or projects. How did you ensure consistency and adherence?" (Assesses brand management and operational execution.)

• "Walk us through your process for creating a video from script to final edit for a social media campaign. What are the key stages and considerations?" (Evaluates video production workflow and strategic thinking.)

• "How do you approach a design brief when the requirements are vague or open to interpretation? What steps do you take to clarify and execute?" (Tests problem-solving and communication skills.) Company & Culture Questions:

• "What interests you about working in the higher education sector and specifically for Global University Systems?" (Assesses motivation and cultural alignment.)

• "How do you stay updated on the latest design and video production trends? Can you share an example of a trend you've incorporated into your work?" (Gauges proactivity and industry awareness.)

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration and productivity?" (Evaluates adaptability and work ethic.) Portfolio Presentation Strategy:

• Focus on Process & Impact: Don't just show the final product; explain the problem, your solution, the tools you used, and the results achieved. Quantify impact where possible (e.g., engagement rates for social media content).

• Tailor Your Examples: Select projects that best align with the responsibilities of this role, such as educational marketing materials or social media video content.

• Be Ready to Discuss Technical Choices: Explain why you chose certain software, techniques, or design elements for specific projects.

• Showcase Versatility: Highlight your ability to work across different mediums (print, web, video) and adapt to various brand styles.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's operational thinking, creative process, and ability to align their skills with the company's needs. The portfolio presentation strategy emphasizes demonstrating not just creativity but also operational effectiveness.

📌 Application Steps

To apply for this Graphic Designer & Videographer position:

• Submit your application through the GUS Global University Systems Teamtailor portal.

• Portfolio Customization: Ensure your portfolio prominently features your best graphic design and videography work, with a clear emphasis on projects relevant to marketing and communications in an educational context. Tailor your case studies to highlight your process and problem-solving skills.

• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency in required software (Adobe Creative Suite, video editing tools), and any experience within the higher education sector. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, technical skills, and how you manage production workflows. Prepare specific examples for behavioral questions related to collaboration, meeting deadlines, and adapting to brand guidelines.

• Company Research: Familiarize yourself with Global University Systems and the Y SCHOOLS (SCBS, École Supérieure de Design, École Supérieure de Tourisme) to understand their mission, values, and current communication efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.