Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Releaf

Location: United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-11

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Design high-performing static and animated creative assets for paid social campaigns, focusing on rapid iteration and performance optimization.

• Develop engaging organic social content across various platforms, including feed posts, stories, reels, and short-form video edits.

• Produce print and out-of-home (OOH) advertising materials, ensuring brand consistency and effective communication.

• Collaborate closely with CRO Designers to ensure seamless message alignment between advertisements and landing pages.

• Edit and produce short-form video content, ranging from user-generated content (UGC) assembly to fully motion-designed pieces.

📝 Enhancement Note: While the title is Graphic Designer, the emphasis on "paid social creative that ran," "performance data," and "CRO Designer" collaboration strongly indicates this role operates within a performance marketing or growth marketing function, requiring a keen understanding of GTM strategies and conversion-focused design. This is not a purely aesthetic design role but one deeply integrated into revenue generation.

📈 Primary Responsibilities

• Produce static and animated creative for paid social, built to perform and iterate on quickly, with a focus on conversion metrics.

• Design organic social content across multiple formats, including feed posts, stories, reels, and short-form video edits, to drive engagement and brand awareness.

• Design out-of-home (OOH) and print collateral, ensuring adherence to brand guidelines and effective communication for physical placement.

• Work with the CRO Designer to brief and align on landing page creative, ensuring message match and a cohesive user journey from ad to conversion point.

• Edit and produce short-form video content, from UGC assembly through to fully motion-designed pieces, for various marketing channels.

• Collaborate with the Social Lead on UGC creative direction, ensuring briefs yield high-performing content that resonates with target audiences.

• Build and maintain templates, component libraries, and brand assets to accelerate the marketing team's design workflow and ensure consistency.

• Ensure all creative output remains consistent with brand guidelines while adapting to the specific demands and best practices of each marketing channel.

• Iterate quickly based on performance feedback, continuously staying current on platform formats and emerging trends that drive results.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven design and iteration. This implies the candidate will be expected to not only create visually appealing assets but also to understand and act upon performance data to improve campaign effectiveness, a key trait in revenue and sales operations-adjacent roles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for mid-level design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of proven experience in graphic design, with a significant portion focused on digital marketing and performance-driven creative. Experience within a fast-paced, high-volume environment is crucial.

Required Skills:

• A strong portfolio showcasing a range of work, specifically including paid social creative that has demonstrated performance, and print or OOH work.

• Proven animation and video capability, including motion graphics, short-form video editing, and experience with sound design and subtitling for social media.

• Strong static design craft: excellent typography, layout, hierarchy, and a keen eye for detail that is effective across various scales.

• Print production knowledge: understanding of bleed, CMYK, resolution, artwork specifications, and designing for different viewing distances.

• An instinct for performance: understanding the principles behind effective hooks, calls-to-action, and conversion-driven design.

• A scientific approach to performance data: ability to interpret data to inform creative decisions and drive iterative improvements.

• High output capacity: ability to produce a significant volume of creative work and iterate quickly without compromising quality.

• Comfort and proficiency in juggling multiple briefs from various stakeholders and the ability to push back constructively when briefs lack clarity.

• Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficient in After Effects or Premiere Pro for video editing and motion graphics. Preferred Skills:

• Experience in healthcare, healthtech, or regulated Direct-to-Consumer (D2C) environments.

• Familiarity with working within advertising compliance constraints.

• Familiarity with AI creative tools and their application in design workflows.

• Experience collaborating with CRO (Conversion Rate Optimization) specialists.

• Understanding of user-generated content (UGC) creative direction and optimization.

📝 Enhancement Note: The emphasis on "scientific approach to performance data" and "instinct for performance" suggests that candidates with experience in marketing operations or sales operations environments, where data analysis and ROI are paramount, will be particularly well-suited. The preference for healthcare experience also points to a need for understanding regulated industries.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear understanding of performance metrics and how design directly impacts them (e.g., CTR, conversion rates, engagement).

• Showcase examples of paid social campaigns where creative iteration led to improved performance.

• Include case studies that detail the design process from brief to execution, highlighting problem-solving and strategic thinking.

• Present a range of static and animated designs, proving versatility across different formats and channels.

• Highlight experience with template creation and brand asset management for team efficiency. Process Documentation:

• Ability to articulate the workflow for developing and iterating on creative assets based on performance feedback.

• Document the process for collaborating with performance marketing and CRO teams to ensure message match and alignment.

• Showcase methods for maintaining brand consistency while adapting designs for specific channel requirements.

• Demonstrate a process for managing high-volume creative production and meeting tight deadlines.

📝 Enhancement Note: For this role, the portfolio isn't just about showcasing aesthetic quality but about demonstrating a candidate's ability to contribute directly to revenue generation through data-informed design. Applicants should prepare to discuss the ROI of their design choices and their process for optimizing creative based on analytics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with specialized performance marketing experience in the UK, the estimated salary range is £35,000 - £50,000 per annum. This estimate considers the required skills in performance-driven design, video editing, and proficiency with key design software, as well as the company's focus on a regulated D2C market. The specific range will depend on the candidate's experience level, portfolio strength, and specific qualifications.

Benefits:

• B Corp Certified Company: Opportunity to work for a company committed to social and environmental responsibility.

• Health & Wellbeing: Comprehensive health benefits package, potentially including private medical insurance, mental health support, and wellness programs.

• Flexible Working: Fully remote role with flexibility in working hours, enabling a strong work-life balance.

• Professional Development: Opportunities for continuous learning, including access to training, workshops, and potentially conference attendance related to design, performance marketing, and emerging technologies.

• Generous Paid Time Off: Competitive holiday allowance and public holidays.

• Pension Scheme: Company-sponsored pension plan.

• Team & Company Culture: Collaborative and inclusive work environment with a mission-driven approach to healthcare.

Working Hours: Standard full-time hours, likely around 40 hours per week. The remote nature of the role offers flexibility in scheduling, but availability for key meetings and urgent campaign needs will be expected.

📝 Enhancement Note: Salary estimates are based on typical mid-level Graphic Designer roles in the UK with a focus on digital and performance marketing, considering the company's stated mission and B Corp status which often correlates with competitive compensation and benefits. Research from UK job boards and salary aggregators for similar roles was used.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Healthtech) / Medical Cannabis Clinics. Releaf is a leading provider of medical cannabis services in the UK, focusing on patient access and specialist clinical care. As a certified B Corp, the company prioritizes social and environmental impact alongside profit.

Company Size: Over 170 staff. This indicates a growing, established organization with structured departments, offering opportunities for specialization and cross-functional collaboration.

Founded: Releaf was founded with a mission to "rethink healthcare," emphasizing accessibility, humanity, and effectiveness in specialist medical care.

Team Structure:

• The Graphic Designer will report to the Head of Performance Marketing.

• They will collaborate across the entire marketing team, including performance, social, and brand specialists.

• Close collaboration with the CRO Designer is a key aspect of the role, ensuring alignment between advertising and landing page creative.

• The role will also interact with the Social Lead to guide UGC creative direction. Methodology:

• Data-driven decision-making is central, with a requirement for designers to act on performance data and iterate quickly.

• Emphasis on a "scientific approach to performance data" and understanding what "actually works" on each platform.

• Collaboration is structured to ensure message match and a cohesive customer journey from initial ad exposure to conversion.

• Brand consistency is maintained while allowing for channel-specific adaptations.

Company Website: https://www.releaf.com/

📝 Enhancement Note: Releaf's B Corp status and mission to "rethink healthcare" suggest a culture that values purpose, innovation, and ethical practices. This will likely translate into a work environment that encourages collaboration, impact measurement, and a commitment to patient well-being, appealing to operations professionals who value mission-driven work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It offers a specialized path within marketing operations or creative operations, focusing on performance-driven design for a growing D2C healthtech company.

Reporting Structure: The designer reports to the Head of Performance Marketing, indicating a direct link to revenue-generating activities and a focus on measurable campaign success. This structure provides visibility into performance marketing strategies and execution.

Operations Impact: The role has a direct impact on Releaf's customer acquisition and revenue growth by creating compelling creative assets that drive clicks, conversions, and patient acquisition. The emphasis on performance data means the designer's work is directly measurable against business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, video production, and specific platform optimization (e.g., paid social, OOH).

• Leadership: Potential to move into a Senior Graphic Designer, Art Director, or Creative Lead role, managing junior designers or overseeing creative strategy for specific campaigns or channels.

• Cross-Functional Exposure: Gain experience in CRO, brand strategy, and performance marketing, broadening skill sets and understanding of the full GTM funnel.

• Industry Expertise: Develop specialized knowledge within the healthtech and regulated D2C sectors, which can be highly valuable.

• AI Tools Integration: Become proficient in leveraging AI creative tools to enhance efficiency and explore new design possibilities.

📝 Enhancement Note: For operations professionals, this role offers a pathway to understand the critical intersection of creative execution and business outcomes. Growth potential lies in specializing in performance-driven creative, understanding the full GTM lifecycle, and potentially moving into roles that bridge creative strategy with operational efficiency.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and autonomy for the employee, requiring strong self-management and communication skills.

Office Location(s): United Kingdom. This designation implies that candidates must be legally based and authorized to work within the UK.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes close collaboration with various marketing team members, including performance marketing, social media, and CRO specialists. Expect regular virtual meetings, feedback sessions, and project collaboration via digital tools.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects/Premiere Pro) and communication platforms (e.g., Slack, project management software) will be essential.

• Team Interaction: Regular interaction with stakeholders across the marketing department to receive briefs, provide updates, and solicit feedback. This requires strong virtual communication and presentation skills.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. While remote, maintaining consistent availability during core UK business hours is likely necessary for effective collaboration and timely delivery of time-sensitive creative assets.

📝 Enhancement Note: The fully remote, UK-based nature of this role requires candidates to be self-motivated and adept at asynchronous and synchronous communication. The emphasis on collaboration suggests a need for proactive engagement and a willingness to contribute to a team dynamic remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Informal Remote Meeting: An initial conversation to gauge basic fit, understand motivations, and discuss the role's scope. Prepare to briefly outline your relevant experience and interest in Releaf.

• Written Task: This will likely assess your ability to follow instructions, your understanding of performance-driven design principles, and your creative execution under specific constraints. It might involve creating a sample ad or responding to a design brief.

• Portfolio Review & Deeper Dive: A more in-depth discussion where you present your portfolio. Be ready to walk through specific projects, explaining your design choices, the process you followed, your understanding of the brief, and the performance outcomes. Expect questions about your experience with Figma, Adobe Creative Suite, video editing, and your approach to data-informed design.

• Team/Stakeholder Interviews: You may meet with other members of the marketing team or relevant stakeholders to assess cultural fit, collaboration style, and strategic thinking.

Portfolio Review Tips:

• Highlight Performance: Curate your portfolio to prominently feature paid social creative that demonstrably performed well. Include metrics or case study details where possible.

• Showcase Range: Include examples of static ads, animated/video content, and print/OOH designs to demonstrate versatility.

• Detail Your Process: For each project, explain the brief, your problem-solving approach, the tools used, and the results achieved. Focus on the "why" behind your design decisions.

• Demonstrate Technical Skills: Ensure your portfolio clearly reflects your proficiency in Figma, Adobe Creative Suite, and After Effects/Premiere Pro.

• Address Compliance: If you have experience with regulated industries or advertising compliance, highlight this. Be prepared to discuss how you'd approach creative within such constraints.

• Adaptability: Show that you can adapt your style to different platforms and brand guidelines while maintaining a strong creative output.

Challenge Preparation:

• Performance Focus: Anticipate a task that requires you to design an ad or a short video concept for a specific Releaf campaign, with an emphasis on driving a particular action (e.g., sign-up, consultation booking).

• Data Interpretation: Be ready to discuss how you would use performance data (e.g., A/B test results) to refine your designs.

• Brand Alignment: Ensure you understand Releaf's brand voice and visual identity before any practical tasks.

• Time Management: Practice delivering high-quality work within a defined timeframe, as this is a key requirement of the role.

📝 Enhancement Note: The application process emphasizes practical skills and performance orientation. Candidates should prepare to not only showcase their design capabilities but also their understanding of marketing strategy, data analysis, and their ability to deliver results in a fast-paced, remote environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems/component libraries. Proficiency expected for high-volume, iterative work.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating static assets.
  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • InDesign: For print layout, OOH, and other publication designs.

• After Effects: For advanced motion graphics, animations, and visual effects.

• Premiere Pro: For professional video editing, assembly, and final output.

Analytics & Reporting:

• While not a primary design tool, familiarity with how design assets are tracked and analyzed within platforms like Google Analytics, Meta Ads Manager, or other marketing analytics dashboards is beneficial. Understanding metrics like CTR, conversion rates, and engagement is key. CRM & Automation:

• No direct CRM/automation tools are listed as required for the designer, but understanding how creative assets integrate into marketing automation platforms and CRM-driven campaigns (e.g., email marketing, landing pages) is an advantage.

📝 Enhancement Note: The tool stack is heavily focused on industry-standard creative software. Proficiency in Figma and the Adobe Creative Suite, particularly with After Effects/Premiere Pro for video, is paramount. The emphasis on performance implies a need to understand how these tools feed into data-driven marketing strategies.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating designs that achieve measurable results and contribute directly to business objectives, particularly patient acquisition and conversion rates.

• Data-Informed: Decisions are guided by performance data; designers are expected to analyze results and iterate accordingly.

• Efficiency & Speed: Ability to work at volume and iterate quickly without sacrificing quality is highly valued, essential for a fast-paced marketing environment.

• Collaboration: Working effectively across different marketing functions (performance, social, brand, CRO) to ensure cohesive messaging and optimal campaign execution.

• Brand Stewardship: Maintaining brand consistency while adapting creative for diverse channels and formats.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with performance marketers and CRO designers are critical. Expect frequent communication, shared feedback loops, and collaborative problem-solving.

• Agile Iteration: A culture of rapid prototyping, testing, and refining designs based on real-time performance data and stakeholder feedback.

• Remote Teamwork: Utilizing digital collaboration tools (e.g., Slack, Figma, project management software) to maintain connection, share progress, and exchange ideas effectively within a remote setting.

• Constructive Feedback: An environment where feedback is given and received constructively to improve creative output and campaign effectiveness.

📝 Enhancement Note: The culture appears to be a blend of creative innovation and rigorous analytical discipline. Operations professionals will find value in the data-driven approach, the focus on measurable impact, and the collaborative environment designed to optimize GTM strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Fast Pace: The need to produce a high volume of creative assets quickly, while maintaining quality and iterating based on performance data, can be demanding.

• Balancing Creativity with Performance: Effectively translating marketing performance data and campaign objectives into compelling, conversion-focused creative that doesn't feel overly formulaic.

• Remote Collaboration: Maintaining strong working relationships and clear communication within a fully remote team, especially when collaborating on visual and iterative projects.

• Adapting to Platform Changes: Staying current with the ever-evolving formats, algorithms, and best practices of various digital advertising platforms.

• Working in a Regulated Industry: Navigating advertising compliance and ethical considerations, particularly relevant in the healthcare sector.

Learning & Development Opportunities:

• Performance Marketing Creative Specialization: Deepen expertise in designing for specific channels (paid social, OOH) and understanding conversion funnels.

• Video Production & Motion Graphics: Enhance skills in short-form video editing, animation, and motion design for social media and digital ads.

• Data Analysis for Creatives: Develop a more sophisticated understanding of how to interpret performance metrics and apply them to creative strategy.

• AI Creative Tools: Explore and integrate emerging AI tools into the design workflow to boost efficiency and explore new creative avenues.

• Healthtech Industry Insights: Gain valuable experience and knowledge within the growing healthtech and medical cannabis sectors.

📝 Enhancement Note: This role offers significant opportunities for growth in performance-driven creative and digital marketing strategy. The challenges are typical of fast-paced, modern marketing teams, and the learning opportunities are geared towards developing in-demand, future-proof skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created paid social creative that significantly improved campaign performance. What was your process, and what were the results?" (Focus on data, iteration, and impact.)

• "How do you approach balancing brand consistency with the need for channel-specific creative optimizations?" (Highlight understanding of brand guidelines and platform nuances.)

• "Walk us through your process for creating a short-form video for social media, from brief to final output. What tools do you use, and how do you ensure it's engaging?" (Detail your video production workflow.)

• "Imagine you receive a brief for a new campaign. How would you ensure message match between the ad creative and the landing page?" (Emphasize collaboration with CRO/marketing.) Company & Culture Questions:

• "Why are you interested in Releaf and our mission to rethink healthcare?" (Research Releaf's B Corp status, mission, and services.)

• "How do you stay current with design trends and platform best practices, particularly in performance marketing?" (Show continuous learning and industry awareness.)

• "Describe your experience working in a remote team environment. How do you ensure effective communication and collaboration?" (Highlight your remote work strategies.)

• "How do you handle receiving critical feedback on your designs, especially when it comes from performance data?" (Demonstrate resilience and a data-driven mindset.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key skills or campaign types (e.g., "Paid Social Performance," "Video & Animation," "Print & OOH").

• Tell a Story: For each project, present the challenge, your solution (design process), and the results (performance metrics, impact). Use a clear narrative.

• Quantify Results: Wherever possible, use numbers and data to demonstrate the success of your work. Even estimates are better than none.

• Highlight Technical Proficiency: Be ready to discuss the specific tools and techniques you used in each project.

• Showcase Iteration: Include examples where you iterated on a design based on feedback or data, showing your adaptability and problem-solving skills.

• Prepare for Live Demos: Be ready to share your screen and potentially make minor edits or adjustments in Figma or Adobe Creative Suite to demonstrate your live skills.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also a strategic, data-driven, and collaborative mindset. Candidates need to prove they can contribute directly to the company's revenue goals through their creative output.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in this job description, such as "performance marketing creative," "paid social," "motion graphics," "Figma," "Adobe Creative Suite," and "data-driven design." Quantify your achievements with specific metrics where possible.

• Curate Your Portfolio: Select your strongest pieces that align with the requirements, especially paid social that performed well and examples of video/animation. Prepare a concise narrative for each project, focusing on the problem, your solution, and the measurable results.

• Prepare for the Written Task: Anticipate a design challenge that tests your ability to create performance-oriented content under specific constraints. Practice designing quickly and efficiently.

• Research Releaf: Understand their mission, services, and their position as a B Corp. Be ready to articulate why you are a good cultural fit and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.